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Since 1998, consumers purchasing Fair Trade Certified products, including tea, have directed $1.2 billion in increased income to more than one million farmers, workers, and their families. Fair Trade USA certifies 1,700 major brands and retailers, ranging from Albertsons and Costco to Kroger, Target, Whole Foods, and Walmart. In his new book, *Every Purchase Matters*, Fair Trade USA founder Paul Rice writes, “Social change takes time. I believe it’s all about creative problem-solving and reengineering business models to deliver sustainability, profitability, and impact.” Paul joins Tea Biz Host Dan Bolton to discuss the intrinsic value of fair trade and the critical role of consumer purchasing power in driving positive changes in the tea industry.
BIO: Paul Rice is a visionary social entrepreneur who founded Fair Trade USA in 1998, now North America's leading certifier of Fair Trade products. He spent 11 years working in the coffee lands, establishing Nicaragua’s first Fair Trade coffee export cooperative, owned by 2,500 families. He graduated from Yale University with a degree in economics and political science and holds a master's in business administration from the University of California, Berkeley. During the past 40 years, he has been awarded many honors as an ethical business leader and for his work as a social engineer.
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NETA Calls For Palm Oil Cultivation | Wagh Bakri Tea Tops List of Most Trusted Tea Brands | Green Fly Infestation in Assam And Darjeeling
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US Delays the Hardest Hitting Tariffs but Raises Duties on Chinese Tea to 152.5% | Japan Adapts to a Matcha Shortfall | China Enjoys a Fine Qing Ming Tea Harvest Holiday
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US Delays the Hardest Hitting Tariffs but Raises Duties on Chinese Tea to 152.5% | Japan Adapts to a Matcha Shortfall | China Enjoys a Fine Qing Ming Tea Harvest Holiday
NEWSMAKER – Paul Rice, Founder Fair Trade USA
PLUS | Every Purchase Matters | Since 1998, consumers purchasing Fair Trade Certified products, including tea, have directed $1.2 billion in increased income to more than one million farmers, workers, and their families. Fair Trade USA certifies 1,700 major brands and retailers, ranging from Albertsons and Costco to Kroger, Target, Whole Foods, and Walmart. In his new book, *Every Purchase Matters*, Fair Trade USA founder Paul Rice writes, “Social change takes time. I believe it’s all about creative problem-solving and reengineering business models to deliver sustainability, profitability, and impact.” Paul joins Tea Biz Host Dan Bolton to discuss the intrinsic value of fair trade and the critical role of consumer purchasing power in driving positive changes in the tea industry.
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The United Nations Industrial Development Organization (UNIDO) announced on March 25 the first five ‘lighthouse’ demonstration projects funded by the UK’s Accelerate-to-Demonstrate. Biomass gasification is among the most promising options for tea, as it can reduce emissions, lower energy and cultivation costs, improve fertilizer efficiency, and increase productivity.
The Kenya project, led by Compact Syngas Solutions and supported by Co-REGEN-Supivaa and the International Institute of Tropical Agriculture, utilizes technology critical to greening the tea industry and documenting a scalable path for industrial decarbonization.
Joining us today from London is Co-REGEN co-founder and CEO Aarti Shah. We discuss the challenges in the tea industry, focusing on innovation, oversupply, and regeneration. Aarti emphasized the importance of systems thinking, collaboration, soil health, and modern technologies, such as gasification and biochar, for its potential to improve soil quality. We also discuss the need for government policies that promote tea and foster a strong consumer-driven business culture in Kenya.
BIO: Aarti Shah advises companies on environmental, climate, and social impact through circularity, regeneration, and frugal innovation. She likes to say that she does not shy away from complexity. As a former senior executive at Thomson Reuters, she oversaw operations in developed and emerging markets across the financial, professional, and scientific sectors. Aarti graduated from the University of Bristol with a degree in French and computer science. She serves as the Board Chair of Third Horizon Earth and consults part-time for the International Institute of Tropical Agriculture.
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Brutal US Tariffs Disrupt Global Trade Norms | Study Recommends Pakistan Pursue a Local Tea Revolution | Wagh Bakri is Once Again Named India’s Most Trusted Tea Brand
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Brutal US Tariffs Disrupt Global Trade Norms | Study Recommends Pakistan Pursue a Local Tea Revolution | Wagh Bakri is Once Again Named India’s Most Trusted Tea Brand
NEWSMAKER – Co-REGEN Supivaa Co-founder and CEO Aarti Shah
PLUS | Tea Advances from the Ground Up | The United Nations Industrial Development Organization (UNIDO) announced on March 25 the first five ‘lighthouse’ demonstration projects funded by the UK’s Accelerate-to-Demonstrate. Biomass gasification is among the most promising options for tea, as it can reduce emissions, lower energy and cultivation costs, improve fertilizer efficiency, and increase productivity.
The Kenya project, led by Compact Syngas Solutions and supported by Co-REGEN-Supivaa and the International Institute of Tropical Agriculture, utilizes technology critical to greening the tea industry and documenting a scalable path for industrial decarbonization.
Joining us today from London is Co-REGEN co-founder and CEO Aarti Shah. We discuss the challenges in the tea industry, focusing on innovation, oversupply, and regeneration. Aarti emphasized the importance of systems thinking, collaboration, soil health, and modern technologies, such as gasification and biochar, for its potential to improve soil quality. We also discuss the need for government policies that promote tea and foster a strong consumer-driven business culture in Kenya.
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The 21st edition of the World Tea Expo, co-located with the Bar & Restaurant Show, concluded on Wednesday after a busy week, as exhibitors, many of whom were new to the show, met with attendees from across the country and worldwide. Japanese teas were on prominent display. Last year, the United States bought about half of Japan's tea exports.
Tea Biz stopped by to speak with exhibitors in the tea section about their experience at the show and asked about their products.
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India Ranks 2nd in Global Tea Exports | Assam Tea Industry Gains Government Support | Two Indian Teas Earn Accolades at WTE
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Tea Producing Countries Top “Dirty 15” List of US Trade Partners | Global Tea Championship Winners 2025 are announced at World Tea Expo | Chagee Bubble Tea Decides on Nasdaq IPO
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Tea Producing Countries Top “Dirty 15” List of US Trade Partners | Global Tea Championship Winners 2025 are announced at World Tea Expo | Chagee Bubble Tea Decides on Nasdaq IPO
India Tea News
India Ranks 2nd in Global Tea Exports | Assam Tea Industry Gains Government Support | Two Indian Teas Earn Accolades at WTE
PLUS | On the Floor at World Tea Expo
The 21st edition of the World Tea Expo, co-located with the Bar & Restaurant Show, concluded on Wednesday after a busy week, as exhibitors, many of whom were new to the show, met with attendees from across the country and worldwide. Japanese teas were on prominent display. Last year, the United States bought about half of Japan's tea exports.
Tea Biz stopped by to speak with exhibitors in the tea section about their experience at the show and asked about their products.
Signup www.tea-biz.com | https://teajourney.pub/newsletter-preferences/
Support this podcast at — https://redcircle.com/tea-biz/donations
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Since its establishment six years ago, the European Speciality Tea Association (ESTA) has implemented training programs leading to the certification of tea and coffee professionals, organized competitions to enhance the capabilities of tea baristas, and developed educational programs for consumers. The association has also organized tours to the tea lands and financed research and development to encourage innovation in tea.
ESTA’s outgoing executive director, David Veal, joins the Tea Biz podcast to discuss the association’s achievements, growth to 350 members, and future ambitions.
BIO: David was named executive director in May 2019. Before that, he was executive director of the Speciality Coffee Association of Europe (SCAE) from 2011 to 2018, when SCAE merged with its American counterpart to become the Specialty Coffee Association. David's beverage career began in 1983 when he joined Automatic Catering Supplies (ACS) as Regional Manager for the North of England. At ACS, he played a pivotal role in introducing specialty coffee brands like Douwe Egberts to the UK market.
David officially leaves the post as executive director on March 31 but promises to “hang around for a bit to help with succession and smooth things over.”
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Solar Replaces Fossil Fuels In 100 Assam Factories | Longview In Darjeeling loses 120 hectares of tea to fire | India Gets Its Largest Tea Cafe Yet
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US Tea Trading Partners Face Single Rate Country-Specific Reciprocal Tariffs | Renewed Airstrikes in Yemen Elevate Tea Transit Risk | A Study of 1400 Mother-Child Pairs Found that Drinking Tea During Pregnancy is Linked to Enhanced Cognitive Development in Children
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US Tea Trading Partners Face Single Rate Country-Specific Reciprocal Tariffs | Renewed Airstrikes in Yemen Elevate Tea Transit Risk | A Study of 1400 Mother-Child Pairs Found that Drinking Tea During Pregnancy is Linked to Enhanced Cognitive Development in Children
India Tea News | Solar Replaces Fossil Fuels In 100 Assam Factories | Longview In Darjeeling loses 120 hectares of tea to fire | India Gets Its Largest Tea Cafe Yet
Solar Replaces Fossil Fuels In 100 Assam Factories | Longview In Darjeeling loses 120 hectares of tea to fire | India Gets Its Largest Tea Cafe Yet
NEWSMAKER – ESTA Executive Director David Veal
PLUS | David Veal on the Future of the European Speciality Tea Association
Since its establishment six years ago, the European Speciality Tea Association (ESTA) has implemented training programs leading to the certification of tea and coffee professionals, organized competitions to enhance the capabilities of tea baristas, and developed educational programs for consumers. The association has also organized tours to the tea lands and financed research and development to encourage innovation in tea.
ESTA’s outgoing executive director, David Veal, joins the Tea Biz podcast to discuss the association’s achievements, growth to 350 members, and future ambitions.
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Italy birthed the Slow Food movement to encourage greater appreciation of locally produced food and beverages. Slow Food promotes the intrinsic qualities and traditions of food processing and preparation. The Slow Tea movement, which originated in 2004, embraced the core philosophy of Slow Food while maintaining its independence. From these early beginnings, the SlowTEA Alliance (STA), a non-profit, non-government organization based in Milan, took shape. STA promotes good, clean, and fair tea production and consumption worldwide, supporting projects that defend local tea traditions, protect biodiversity, and encourage the production of small-scale quality teas.
Joining us today are Riccardo Colosi, Global Development Manager of SlowTEA Alliance, and my good friend, Marco Bertona, president of the Italy Tea & Infusions Association (AssoTè Infusi) and founder of the International SlowTEA Alliance.
The alliance recently introduced a third-party certification label featuring the ladybug, a symbol of protection and renewal. This certification is based on a new concept of quality, grounded in the three principles of Good, Clean, and Fair tea.
BIO: Marco Bertona is the co-founder and chairman of the Italy Tea & Infusions Association (AssoTè Infusi), Italy's first and oldest tea association. He is a professional tea taster, consultant, and promoter who studied tea at Zhejiang Agriculture University in Hangzhou. He holds certifications and degrees from several Chinese tea research institutes and universities. He was awarded a diploma as an Advanced Tea Taster issued by the Ministry of Labor, China.
Riccardo Colosi, in Lombardy, became devoted to sustainable farming in 2014 when he established an NGO dedicated to promoting and creating a cleaner and more ethical food chain, which he directed until 2021. He has been passionate about tea since 2013, when he completed the Italy Tea & Infusions Association courses. In 2024, he took on the role of Global Development Manager of the SlowTEA Alliance.
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Tea is Ensnared in an Expanding Global Trade War | Kenya Achieves Record Tea Earnings Despite Market Challenges | Chinese Regulators Approve a US IPO for Chagee Tea
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Tea is Ensnared in an Expanding Global Trade War | Kenya Achieves Record Tea Earnings Despite Market Challenges | Chinese Regulators Approve a US IPO for Chagee Tea
NEWSMAKERS – Marco Bertona, president of the Italy Tea & Infusions Association and founder of the International SlowTEA Alliance | Riccardo Colosi, Global Development Manager of SlowTEA Alliance
PLUS | SlowTEA’s New Certification Program
Italy birthed the Slow Food movement to encourage greater appreciation of locally produced food and beverages. Slow Food promotes the intrinsic qualities and traditions of food processing and preparation. The Slow Tea movement, which originated in 2004, embraced the core philosophy of Slow Food while maintaining its independence. From these early beginnings, the SlowTEA Alliance (STA), a non-profit, non-government organization based in Milan, took shape. STA promotes good, clean, and fair tea production and consumption worldwide, supporting projects that defend local tea traditions, protect biodiversity, and encourage the production of small-scale quality teas.
Joining us today are Riccardo Colosi, Global Development Manager of SlowTEA Alliance, and my good friend, Marco Bertona, president of the Italy Tea & Infusions Association (AssoTè Infusi) and founder of the International SlowTEA Alliance.
The alliance recently introduced a third-party certification label featuring the ladybug, a symbol of protection and renewal. This certification is based on a new concept of quality, grounded in the three principles of Good, Clean, and Fair tea.
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The US Food and Drug Administration recently expanded its list of healthy beverages to include coffee. Independent peer-reviewed research shows that drinking coffee is linked to many significant health benefits, notably longevity. Coffee is the source of 70% of Americans' caffeine intake, up 15% since 2010-11, according to an ongoing study of 49,000 US adults. The latest update finds that fewer individuals consume caffeinated beverages, and those who do opt for stronger doses.
Joining us today is Melissa San Miguel, spokesperson for the National Coffee Association. The association has launched a new B2C website that provides easy access to evidence showing that coffee drinkers tend to live longer, healthier, and happier lives. The website URL is “ABOUTCOFFEE.org.”
BIO: Melissa has supported NCA’s communications and public affairs strategies since 2017. She has extensive expertise in agriculture, food, consumer goods, and trade and has advised some of the world’s leading companies and associations. She was previously Senior Director of Global Strategies for the Grocery Manufacturers Association (now the Consumer Brands Association). She served nine years in the U.S. Foreign Service, including two tours in Latin America. She holds degrees from Princeton University and the University of California, Los Angeles.
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US Tariff Exemptions Confound the Tea Industry | Nepali Banks Fearful of Secondary Sanctions Will Curtail Nepal Tea Exports | Mixue’s $444 Million Bubble Tea IPO is Hong Kong’s Largest of the Year
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