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Imagine requesting information for a master’s program and being asked about your favorite movie… that’s what Lydia Fine did at the University of Iowa Tippie School of Business! As the Senior Marketing Technology Specialist, Lydia faced a challenge: form submissions were okay on desktop but not quite up to par on mobile. Taking matters into her own hands during the transition to Drupal 9, she took advantage of the in-page, multi-page option and revamped the request-for-information forms to be more engaging. Lydia's clever idea? Making the first question effortless to answer, with a twist of fun. This approach has been a game-changer, skyrocketing their MBA program RFI's conversion rates by 192% and an extraordinary 595% on mobile.
Check out this very effective (and fun!) form on the Tippie College of Business website: https://tippie.uiowa.edu/masters-finance
Guest Name: Lydia Fine
Guest Social: https://www.linkedin.com/in/lydiafine/
Guest Bio: Lydia is a 14-year higher education veteran with a focus in marketing technology, lead generation, web conversion tracking, CRM, integrations, data analytics, and all the ways that technology and marketing intersect. She’s currently the Senior Marketing Technology Specialist at the University of Iowa Tippie School of Business and she has a BBA in Marketing and an MBA, both from the University of Iowa. Lydia runs a photography business and chases her two kids around in her free time, and wishes that Reese's Eggs were on the shelves all year long.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Mission Admissions and Higher Ed Pulse.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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This special cross-over episode features clips from Confessions of a Higher Ed CMO, Talking Tactics, and The Application with Allison Turcio. These discussions highlight the significance of diversity, equity, and inclusion (DEI) in higher education marketing. Through these carefully selected clips from several podcasts within The Enrollify Network, this episode illuminates the multifaceted approach needed to authentically represent and engage a diverse student body.
Key takeaways include:
The Importance of Diverse Leadership and Marketing: An engaging story from Jaime Hunt and Kevin Tyler reveals the impact of having openly gay and black leaders in higher education. This segment underscores the pivotal role diverse leadership plays in shaping inclusive marketing strategies and fostering an environment where all students feel represented.Amplifying Voices through Authentic Stories: Dayana Kibilds and Mikki Collins delve into how the University of Chichester's podcast initiative succeeded in significantly boosting social media engagement by sharing real, unfiltered stories from minority and underrepresented groups. This discussion highlights the power of authentic narratives in enhancing a university's reach and its commitment to DEI.Accessibility as a DEI Pillar in Digital Marketing: The conversation between Allison Tucio and Raman Bhalla explores the often-overlooked aspect of DEI - web accessibility. It offers practical insights into how a systematic approach to making digital content accessible can serve as a form of advocacy for inclusivity, demonstrating the crucial role marketers play in ensuring all students have equal access to information.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Mission Admissions and Higher Ed Pulse.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Saknas det avsnitt?
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Getting a mention on social media is only half the win. Real engagement happens when we respond. This was Sabreen’s philosophy going into this shift in mentality for Rosalind Franklin University of Medicine and Science. As the sole social media manager for the university, she decided to devote at least as much time to social listening (and responding, and reposting) as content creation. The results have been incredible for RFU: In under one year, their mentions have gone from 600 to 7,200 (that’s over 1,000% increase), and the number of people engaging on social (aka unique authors) from 170 to 1,600. Want to reach more people on social? Rebalance your listening to posting ratio and get these astonishing results.
Guest Name: Sabreen Alfadel
Guest Social: https://www.linkedin.com/in/sabreen-alfadel/
Guest Bio: Sabreen Alfadel is the Digital Communications Specialist with the Division of Marketing and Brand Management at Rosalind Franklin University of Medicine and Science, where she’s responsible for establishing and executing a strategy for the university’s social media channels. She specializes in content development for social media efforts and initiatives, actively engages in online conversations with prospective students, enjoys building connections around campus, and takes pride in revealing the university’s tight-knit community across social platforms. In Sabreen’s free time, she likes to attend concerts, cook, travel and discover new restaurants.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Mission Admissions and Higher Ed Pulse.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Email is a sea of sameness. Just ask any sophomore or junior in high school you know: they are getting bombarded with thousands of emails and they all sound the same. Katie Mills-Erickson wanted to break through the noise to share the University of Iowa story. But how? In email, it starts with the subject line. Her tactic was to change the tone so they would sound and feel more quirky, more human, more fun. The results were astonishing. Email open rates increased by 20%, with some emails hitting open rates in the 80-90% range.
In the episode, we talk about Katie’s cool “My job is Email” shirt.
You can get it here: https://www.raygunsite.com/products/my-job-is-emailGuest Name: Katelyn Mills-Erickson
Guest Social: https://www.linkedin.com/in/katelyn-mills-erickson-957aa8188/
Guest Bio: Katie is currently a communications and marketing professional at the University of Iowa. She has worked in higher education for the past five years, primarily in the realm of admissions. When not at work, she enjoys bad reality dating shows, attending college football and women's basketball games, and spending time with her three kitties: Gerry, Watson, and Lacey.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Mission Admissions and Higher Ed Pulse.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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When yield is the focus, personalization is key. But, just how personalized could an event be? John and his team at Waukesha County Technical College had an idea to create an event where — no matter where you were in the post-app funnel — you would leave the event as an enrolled student. Yes, that included transferring credit, accepting, advising, scheduling courses, and committing — all as part of one single event. They called it, Admission Accomplished, and that they did: 75% of the attendees left the event completely enrolled.
Special shoutout to Kaylan Gaines and Dee Dee Wallace at WCTC who made Admission Accomplished a tactic we all want to try!
Check out Admission Accomplished: https://www.wctc.edu/events/admission-accomplished/index.php
Guest Name: John McGreal
Guests Social: https://www.linkedin.com/in/johnfmcgreal/
Guests Bio: John McGreal has been an enrollment professional for his entire career and has worked for multiple styles of institutions. He is currently the Dean of Enrollment Services at Waukesha County Technical College in Pewaukee, WI. John has also been involved with NACAC and his state affiliate, the Wisconsin ACAC, serving as a member of the President's cycle for WACAC and on the Affiliates President's Council for NACAC. During his free time, John spends time with his family, watching and reading science fiction, is an avid sports fan, runs, and is a grill master.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Mission Admissions and Higher Ed Pulse.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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If the atomic unit of content is usually a story, what happens when we redefine it to be a snippet or a single quote? That’s what Mackenzie pondered, then implemented at UW-Eau Claire in preparation to launch their new website. In the process, she realized she had ready access to a treasure trove of content she could use to make quick videos, quotes, or add to emails. The results? Her team can produce meaningful content within hours instead of weeks, and the university is engaging with audiences it hadn’t quite reached before.
Guest Name: Mackenzie Huber
Guest Social: https://www.linkedin.com/in/mackenzie-m-huber/
Guest Bio: Mackenzie Huber is the Content Strategist for the office of Integrated Marketing and Communications at UW-Eau Claire in Eau Claire, Wisconsin. Before joining the team at UWEC, she was the Associate Director of Digital Communications at Lawrence University. She is happiest during a brainstorming session with teammates, making lists on colorful sticky notes, or when she has an excuse to mind map a new idea. Currently engaged in her second full website rebuild, Huber is tired. When she's not working, Huber enjoys playing sand volleyball, eating soup, and hoarding books she'll never have time to read.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Mission Admissions and Higher Ed Pulse.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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The podcast Profcast at the University of Antwerp isn’t just thinking outside the box, it’s checking multiple boxes. Each episode features one professor, focusing on their research but also on the person behind the research. Building academic reputation? Check. Establishing good partnerships between academics and marketing in house? Check. Helping current students know their professors? Check. Reaching international audiences? Check. Celine Kuysters joins us to share how the podcast she co-created has generated over 27,279 listens in 31 countries over its four seasons.
Listen to Profcast episodes: https://www.uantwerpen.be/en/about-uantwerp/faculties/faculty-of-business-and-economics/news/profcast/
Guest Name: Celine Kuysters
Guests Social Handle: https://www.linkedin.com/in/celinekuysters/
Guests Bio: Celine is a Marketing and Communication Strategist at the University of Antwerp in Belgium. She started her career in higher education in 2019, with master’s degrees in both strategic communication and journalism. Besides being responsible for managing the faculty's international recruitment strategy, digital campaigns, content creation and social media, she is also committed to building its alumni community. Since 2022, she is part of the EMFD Marcom, Alumni and External Relations steering committee, and since 2023, part of the CASE Europe Newcomers Track. Having traveled to 33 countries and speaking 5 (and a half) languages, her nickname at work has become Celinternational. When she’s not abroad, she fills her spare time with pilates, fitness, photography and drives classic race cars with her dad.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Mission Admissions and Higher Ed Pulse.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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The task was monumental: Write career content for 70 different programs. In late 2022, before AI was top-of-mind for any of us, Patrick was thinking... How can I do this with AI? With the help of his student employees, Jasper.ai, a spreadsheet, and the =CONCATENATE() function, they created powerful, search engine optimized content that resulted in these incredible results: 217% increase in clicks on the site and 166% increase in impressions from search sources and 358% increase in clicks and 226% increase in impressions from unbranded queries only.
Guest Name: Patrick Kelly
Guests Social Handle: https://www.linkedin.com/in/patrickkelly1976/
Guests Bio: Patrick Kelly has 23+ years' experience in web marketing for higher education and health care organizations, including Rush University Medical Center, Swedish Hospital and Loyola University Chicago. He holds a master's degree in writing from DePaul University in Chicago. Patrick currently serves as web content manager at Harper College overseeing the college's website, harpercollege.edu.
This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Mission Admissions and Higher Ed Pulse.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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What does diversity, equity, and inclusion in content creation look like? To Mikki Collins, it was this: real, unfiltered stories told by more than one student in a format that could both go deep and was built to last. So, she built a podcast for the University of Chichester centered around authenticity and honesty. In the third series of the podcast, she wanted to feature true stories from her campus’ minority and underrepresented groups, even when the stories weren’t all positive. As a result, the university reached almost 10 times its student population on social, doubled the engagement from non-followers, and won a few awards, including the ContentEd Champion for DIversity, Equity and Inclusion Award in 2022 and the National Student Pride Inclusive University of the Year Award in 2023.
Watch the Be You podcast series three episodes: https://youtube.com/playlist?list=PLMwhF7NaFQJxaE1X4LMUj7Y6Bq-cwRxEh&feature=shared
Guest Name: Mikki Collins
Guests Social Handle: https://www.linkedin.com/in/mikki-collins-36b631146/
Guest Bio: Mikki is an award-winning Content and Experience Designer for Pickle Jar Communications. She previously worked for the University of Chichester for 5.5 years as a Digital Content Producer, leading digital content campaigns and the University's social media channels. During her tenure, she helped Chichester achieve the number 1 ranked UK University on TikTok in 2022 and 2023, and the Champion of Diversity, Equity and Inclusion at the ContentEd Awards in 2022 for the University’s podcast about minority groups.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Mission Admissions and Higher Ed Pulse.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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How can we build audiences in our secondary social channels in a meaningful way? That’s what Andrew Cassel, Senior Social Strategist at Middlebury College sought out to answer. He engaged his community in submitting prompts which he then used to generate beautiful AI images. He posted the images on Pinterest, LinkedIn, and other secondary platforms. His results? On the form, 53 prompts were submitted, surpassing his 30 prompt goal. On Pinterest, a 50% audience increase. On LinkedIn, incredibly meaningful engagement with an alumna. While he’s holding on rolling this out more broadly, it’s a great example of how we can do social listening, co-create content with community, and meaningfully grow audiences with one simple tactic.
Follow Middlebury College on Pinterest: https://www.pinterest.ca/middleburycollege/
Today's Guest:
Andrew Cassel - https://www.linkedin.com/in/abcassel/
Guest Bio:
Andrew Cassel has been creating and curating social media content for higher ed since 2011. Cassel speaks regularly about social media content including appearances at ContentEd 2021, HigherEd Experts 2018, 2019 and 2020, the American Geophysical Union 2022 annual fall meeting. Cassel was awarded a best in track Red Stapler at the 2017 High Ed Web annual conference and is a five-time winner of Aurora Awards of Excellence from the Public Relations Society of America - Alaska including the 2018 Grand Award of Excellence. In 2019 he was a host for Higher Ed Live - Marketing Live. He is the sole author of the paper “Divesting from Facebook and Instagram”, based on a HEWeb 2022 session, which will be published in the winter 2023 peer reviewed Journal of Education Advancement & Marketing. He is a regular contributor to Volt.edu. Cassel is currently the Senior Social Strategist and Content Producer at Middlebury College.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Mission Admissions and Higher Ed Pulse.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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As a campus tour guide back in 2005, Mallory Willsea noticed students would ask very different questions when they were alone vs. when they were with their parents or in a group. When she graduated, Mallory started working in the admissions office just when digital was starting to happen.
She remembered how differently students would behave when alone, so she came up with a tactic to let them ask anonymous questions using a form. The results? A ton more questions. Grateful students. Real opportunities for connection. And for Mallory? A career of customer-centric innovation that’s consistently been two steps ahead of everyone else.
About the Show
Each episode of Talking Tactics is devoted to a single tactic that moved the needle on a specific enrollment metric: inquiries, booth visitors, apps started, video views, you name it.
The catch? The tactic had to be done with limited resources: either by a single person, a small but mighty team, limited time, or without a lot of money. Sound like your reality? Join us by subscribing above or by email here.About the Enrollify Podcast Network
The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.
Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Mission Admissions and Higher Ed Pulse.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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About the Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason, and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Mission Admissions and Higher Ed Pulse.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Allison’s start in higher ed was as a writer at her college. In her role, she quickly realized the communications were not student-centered enough, and sought to become an expert on her audience to deliver hyper-personalized opportunities for engagement via the new CRM. The most immediate result? The students who had a one-on-one engagement with admissions were 2.4 more likely to enroll. The long-term results? A solid partnership between admissions and marketing, and increasing engagement throughout the years, and for Allison, a student-centricity thoroughline that has defined her focus throughout her career.
About the Enrollify Podcast Network
The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.
Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Mission Admissions and Higher Ed Pulse.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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In 2008, Jon-Stephen Stansel was teaching English and noticed his students would pay more attention to their phones than the lecture. He wanted to reach them where they were, so he started trying to find ways to make their phones and social media a productive part of their classes. The rest is history. Today we know Jon-Stephen as THE social media authority in higher education, and it all started with a simple tactic. Listen to this conversation to see how his ingenious idea 15 years ago led him to where he is today.
This Episode is Sponsored by Pathify
Meet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications. Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com
About the Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Mission Admissions and Higher Ed Pulse.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Dive into a captivating chat with Carrie Phillips, the Chief Communications and Marketing Officer at UA Little Rock. Back in 2008, starting as the Assistant Director of New Media at Arkansas Tech University, Carrie faced a media coverage challenge. When TV stations wouldn't visit their remote campus, she ingeniously produced and scripted her own footage, sending it directly to them. The result? Widespread local media attention and a surprise feature on the Today Show. This resourceful approach didn't just amplify their campus stories but also profoundly shaped Carrie's career: strengthening her strong on- and off-campus partnerships, leading her to speak at national conferences, and underscoring her creative and imaginative thinking even 15 years later during her CMO interview.
This Episode is Sponsored by Pathify
Meet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications.Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com
About the Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
- - - -
Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Mission Admissions and Higher Ed Pulse.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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For the show’s season finale, several higher ed pros share their yet-to-be-tried or yet-to-be-popular tactic ideas for YOU to try! From a different way to train campus tour guides to how to use your alumni as walking billboards, get inspired by these simple ideas with potentially big results.
This episode features these smart and resourceful folks from all over, with a combined 75 years of higher ed experience!
Loren Bass, Strategist at Campus SonarSimon Fairbanks, Head of Student Recruitment Events at University of NottinghamMickey Baines, Partner at Kennedy & CompanyAshley Budd, Director of Advancement Marketing at Cornell UniversityJen Johnson, Executive Director, Client Partnership at OlogieThis podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.
This Episode is Sponsored by Pathify
Meet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications. Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com
About the Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
- - - -
Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Mission Admissions and Higher Ed Pulse.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Many research institutions have this same challenge: They want to be known for their research strengths but struggle to do this in a way that engages their non-academic audiences. Lucy Guest at the University of Warwick brings us a highly-effective, super low-resource tactic: share your academic research articles on Reddit. First, find the right community; second, post a recent, peer-reviewed article; third, watch the impressions, engagement (and upvotes!) roll in. This tactic not only gets you real interaction with your research, but can raise the academic profile of your university with prospective student audiences.
This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.
This Episode is Brought to You By Our Friends at Ologie
In higher education, it’s almost impossible to truly stand out. Ologie gets it. As a branding and marketing agency that focuses on education, they understand that what makes you authentic, is also what makes you distinct.
Ologie offers award-winning creative, smart strategy, innovative thinking, and expert digital marketing. Most of all, they’ll help you connect with your audiences, bring your stakeholders together, and achieve the results that matter most to you.
Want to find out more about how you can build a compelling brand or campaign? Visit ologie.com.
About the Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Mission Admissions and Higher Ed Pulse.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Less is more. A whole lot more. The University of Nottingham launched the world’s first micro-prospectus (aka mini-viewbook) last year. It may be tiny, but it is making a huge impact. It has allowed the university to reduce the time and complexities to produce this piece, create print pieces that better serve internal audiences and partners, deliver on the sustainability ambitions of their university, and reduce costs by 96%. Best of all, they have earned the praise of prospects, parents, and peers for their sustainable and innovative creation.
Check out the University of Nottingham’s 2023 micro-prospectus here: https://www.youtube.com/watch?v=9QHErnx36dI
This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.
This Episode is Brought to You By Our Friends at Ologie
In higher education, it’s almost impossible to truly stand out. Ologie gets it. As a branding and marketing agency that focuses on education, they understand that what makes you authentic, is also what makes you distinct.
Ologie offers award-winning creative, smart strategy, innovative thinking, and expert digital marketing. Most of all, they’ll help you connect with your audiences, bring your stakeholders together, and achieve the results that matter most to you.
Want to find out more about how you can build a compelling brand or campaign? Visit ologie.com.
About the Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
- - - -
Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Mission Admissions and Higher Ed Pulse.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Ali Abel, senior manager of marketing and communications at the University of Calgary’s Faculty of Law, saw a critical gap that needed to be filled: the online forum prospective law students had been using was moving to Reddit. She created an account for the law school and started answering questions and (softly) promoting events. With ramping up activity to 15 posts and 69 comments, 15% of the law school’s 130 incoming students in 2022 reported finding the school through Reddit.
This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.
This Episode is Brought to You By Our Friends at Ologie
In higher education, it’s almost impossible to truly stand out. Ologie gets it. As a branding and marketing agency that focuses on education, they understand that what makes you authentic, is also what makes you distinct.
Ologie offers award-winning creative, smart strategy, innovative thinking, and expert digital marketing. Most of all, they’ll help you connect with your audiences, bring your stakeholders together, and achieve the results that matter most to you.
Want to find out more about how you can build a compelling brand or campaign? Visit ologie.com.
About the Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
- - - -
Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Mission Admissions and Higher Ed Pulse.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
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Carrie Chambers, Director of Digital Strategy & Student Engagement at Butler University, shows us how to turn up engagement and conversions in online webinars using prize draws. Inspired by the popularity of Pearl Parties in the early pandemic days, she came up with an idea to host short info sessions, no slides, with prize draws every 4-5 minutes. The results are incredible: much more qualified leads and over four times more applications (and much lower investment in paid social!).
This Episode is Brought to You By Our Friends at Ologie
In higher education, it’s almost impossible to truly stand out. Ologie gets it. As a branding and marketing agency that focuses on education, they understand that what makes you authentic, is also what makes you distinct.
Ologie offers award-winning creative, smart strategy, innovative thinking, and expert digital marketing. Most of all, they’ll help you connect with your audiences, bring your stakeholders together, and achieve the results that matter most to you.
Want to find out more about how you can build a compelling brand or campaign? Visit ologie.com.
About the Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
- - - -
Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Some of our favorites include Mission Admissions and Higher Ed Pulse.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
- Visa fler
