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Discover the transformative power of personal branding in this episode of the Talk About Digital Podcast with Mark A Preston. If you’re a small business owner striving to stand out, connect with your customers, and grow your business authentically, this is the episode for you. Learn how your unique story can drive trust, loyalty, and recommendations, without needing flashy ads or endless hours of effort.
Why personal branding matters: The key to creating trust and loyalty in a crowded market.How to uncover your story: Simple steps to identify what makes you and your business unique.Tips for showing up authentically: Share your story in a way that feels real and approachable.Engaging your audience: Build meaningful connections by listening, responding, and staying consistent.Real-life inspiration: Hear how Sarah’s eco-friendly cleaning business grew through relatable storytelling.Overcoming common fears: Think you’re “not interesting” or “don’t have time”? Think again!
What You’ll Learn:
This episode is packed with actionable advice and the inspiring TAD Takeaway, so grab a coffee, sit back, and discover how small, authentic steps can have a big impact on your business growth.Connect with the Host - Mark A Preston:
Website: https://www.markapreston.com/
LinkedIn: https://www.linkedin.com/in/markprestonseo/
X: https://x.com/MarkPreston1969
Mark's Latest Book: Customer Growth Unlocked
This podcast is produced by Voice It Podcast Agency
https://voiceitpodcastagency.co.uk -
Are you overwhelmed by the rapid rise of AI and unsure how it applies to your small business? In this episode of Talk About Digital, Mark A Preston is joined by Shahar Boyayan, a neuromarketer and small business advisor, to explore how AI can help you personalise customer experiences, automate repetitive tasks, and grow your business without breaking the bank.
Why small businesses can’t afford to ignore the AI revolution.Practical ways to use AI to save time, boost efficiency, and personalise customer interactions.Real-world examples of how AI is transforming industries, from restaurants to service providers.The importance of maintaining authenticity and critical thinking in an AI-driven world.
Learn:
Plus, Shahar shares her TAD Takeaway: an actionable strategy to enhance your customer experience using AI, starting today. Whether you’re new to AI or looking for simple, affordable tools to improve your operations, this episode will help you take the first step towards a smarter, more efficient business.
Connect with Shahar Boyayan:
LinkedIn: https://www.linkedin.com/in/shahar/
Facebook https://www.facebook.com/shaharbConnect with the Host - Mark A Preston:
Website: https://www.markapreston.com/
LinkedIn: https://www.linkedin.com/in/markprestonseo/
X: https://x.com/MarkPreston1969
Mark's Latest Book: Customer Growth Unlocked
This podcast is produced by Voice It Podcast Agency
https://voiceitpodcastagency.co.uk -
Saknas det avsnitt?
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Are you a small business owner juggling countless tasks while trying to keep your customers happy? In this episode of the Talk About Digital Podcast, Mark A Preston demystifies AI and explains how it can be your secret weapon to save time, reduce stress, and unlock growth—without needing to be a tech expert.
What AI really is (hint: it’s not a robot) and how it fits seamlessly into your business.Practical ways AI can handle repetitive tasks, from answering customer queries to scheduling social media posts.Affordable, user-friendly tools like ChatGPT, Canva’s Magic Write, and Zapier designed for small businesses.A real-life success story of Sarah, a skincare business owner, who used AI to improve customer service while focusing on what she loves.
Discover:
This episode will show you how to start small, pick the right tools, and implement AI step by step. Don’t miss the exclusive TAD Takeaway: a simple action you can try today to experience the time-saving power of AI. It’s time to work smarter, not harder, and enjoy running your business again!Connect with the Host - Mark A Preston:
Website: https://www.markapreston.com/
LinkedIn: https://www.linkedin.com/in/markprestonseo/
X: https://x.com/MarkPreston1969
Mark's Latest Book: Customer Growth Unlocked
This podcast is produced by Voice It Podcast Agency
https://voiceitpodcastagency.co.uk -
Are you tired of creating great content that doesn’t get the attention it deserves? In this episode of Talk About Digital, Mark A Preston sits down with Ross Simmonds, author of Create Once, Distribute Forever, to uncover how small businesses can achieve maximum impact from minimal effort. This isn’t about working harder—it’s about working smarter.
Why most small businesses fail to reach their audience (and how to fix it).The four E’s of content creation to captivate and engage your customers.Practical examples of repurposing content to save time and boost results.The power of reverse engineering your competitors’ successes with the "Sherlock Homeboy" method.
Discover:
Packed with actionable advice, real-life examples, and step-by-step tips, this episode is a must-listen for business owners ready to turn their existing content into a growth engine. Whether you’re an accountant, marketer, or run a local coffee shop, you’ll leave inspired to rethink your marketing strategy.
Don’t miss Ross’s exclusive TAD Takeaway: a simple technique to uncover winning content ideas and apply them to your own industry. It’s time to create content that works as hard as you do—long after you hit publish.
Connect with Ross Simmonds:
LinkedIn: https://www.linkedin.com/in/rosssimmonds/
X: https://x.com/TheCoolestCool
Book: Create Once, Distribute ForeverConnect with the Host - Mark A Preston:
Website: https://www.markapreston.com/
LinkedIn: https://www.linkedin.com/in/markprestonseo/
X: https://x.com/MarkPreston1969
Mark's Latest Book: Customer Growth Unlocked
This podcast is produced by Voice It Podcast Agency
https://voiceitpodcastagency.co.uk -
Are you a small business owner feeling overwhelmed by digital marketing or unsure how to attract more customers? In this value-packed episode of Talk About Digital, Mark A Preston cuts through the noise to reveal how content marketing can transform your business without draining your budget—or your time.
Use authentic storytelling to connect with your audience and build lasting trust.Start small by answering the top questions your customers are already asking.Leverage simple, consistent content to stand out from competitors and position yourself as the go-to expert in your industry.
You’ll discover how to:With real-life examples—like how a small accountancy firm grew its client base using just a blog post and short videos—you’ll see how achievable content marketing success really is. Mark also shares his proven TAD Takeaway: an actionable, step-by-step tip you can apply immediately to start creating content that resonates and delivers results.
If you want to understand your customers’ needs, attract them without hard selling, and create a ripple effect of word-of-mouth referrals, this episode is for you. Tune in now and take the first step to unlocking your small business’s growth potential.
Connect with the Host - Mark A Preston:
Website: https://www.markapreston.com/
LinkedIn: https://www.linkedin.com/in/markprestonseo/
X: https://x.com/MarkPreston1969
Mark's Latest Book: Customer Growth Unlocked
This podcast is produced by Voice It Podcast Agency
https://voiceitpodcastagency.co.uk
