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  • 124. I Was Fully Booked, Coaching World Champions, and Still Asking Myself… Is This It?

    124. I Was Fully Booked, Coaching World Champions, and Still Asking Myself… Is This It?

    · Swift Coaches Academy: Conversations with Zenia Wood


    At 32, I found myself reflecting on the career I built in my 20s:


    Fully booked, Go-to expert, flown overseas 3 times to coach world class athletes…

    On paper I was a huge success.
    And if you’d asked my younger self - she’d say I was doing what I’d always dreamed of.

    And yet, I couldn’t shake the quiet voice asking… Is this really it? The feeling that something was missing.


    This episode is for the coach who’s quietly wondering if there’s more. The one who still loves what they do, but doesn’t want to keep trading time for money forever. If that’s you? Let’s talk about what’s next.


    What We Cover:


    ➡️ Why “fully booked” isn’t the finish line
    ➡️ The hidden burnout that comes from 1:1 coaching overload
    ➡️ The moment I questioned everything (from a rooftop car nap)
    ➡️ Why success doesn’t always feel how you thought it would
    ➡️ How a single decision unlocked purpose, freedom, and $40K/month


    What You’ll Learn:


    ✅ Why loving coaching doesn’t mean you have to do it forever
    ✅ The mindset shift that moved me from capacity to scale
    ✅ How group programs gave me leverage and lit me up again
    ✅ Signs it’s time to pivot your business model
    ✅ The power of support when you’re building something new


    If you’re successful on paper but low-key unfulfilled behind the scenes, this is your sign to build something bigger - with more purpose, more freedom, and more impact.


    Inside Swift Biz Academy, I’ll show you how to:


    → Go from fully booked to fully scalable
    → Launch a group program without burning out
    → Build a business that supports your whole life—not just your clients

    Apply for Swift Biz Academy today:
    → swiftcoachesacademy.com.au/biz-academy


    or DM me “SCALE” on IG to chat through if this is right for you first.

  • 123. “Book a Call” Isn’t Working Anymore… Our Coaches Book More Clients With Lead Magnets That Actually Work

    123. “Book a Call” Isn’t Working Anymore… Our Coaches Book More Clients With Lead Magnets That Actually Work

    · Swift Coaches Academy: Conversations with Zenia Wood

    Even the best coaches are struggling to generate the same number of leads they once were…

    Not because they’re bad at what they do… but because the way they’re asking for clients is outdated.

    In this episode, I’ll show you why trust is tanking online, why “Book a Call” is feeling too risky for leads, and how to flip the script using value-packed lead magnets that position you as the go-to.

    What We Cover:

    ➡️ Why online trust is at an all-time low (and what that means for your leads)
    ➡️ The real reason “Book a Call” isn’t converting
    ➡️ The 4 traits of lead magnets that consistently bring in clients
    ➡️ How to fix the most common lead magnet mistakes
    ➡️ Why giving before you ask is the new lead-gen power play

    What You’ll Learn:

    ✅ How to build a lead magnet that’s an easy yes
    ✅ What makes a lead magnet flop vs. fly
    ✅ Why vague freebies repel your dream clients
    ✅ How to tie your lead magnet directly into your paid offer
    ✅ 3 example magnets you can swipe + use today

    💥 Action Steps:

    📝 Create your own lead magnet that:

    Solves one small, specific, known problemIs a “heck yes” for your ideal clientDirectly leads into your core offerShowcases your unique method

    💡 Need inspo? Try:
    → “3 Exercises to Fix Your Desk Posture & Pain Today”
    → “5-Minute Gut Reset: IBS-Friendly Breakfast Formula”
    → “Train Around Injury: 7-Day Movement Plan”

    Ditch the “book a call” trap and build a lead magnet that actually books clients.

    Learn the strategy step-by-step inside Swift Biz Academy; your proven path to scale with systems that sell.
    Apply now at → swiftcoachesacademy.com.au/biz-academy

    Until next time and in whatever you do, Move Swiftly.

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  • 122. Thinking About Creating a Group Program? Here’s the 3-Step Strategy I Use to Get Paid Before I Build Anything

    122. Thinking About Creating a Group Program? Here’s the 3-Step Strategy I Use to Get Paid Before I Build Anything

    · Swift Coaches Academy: Conversations with Zenia Wood

    Ever feel like you're stuck in the 1:1 grind, dreaming of scaling but unsure where to start?

    What if you could validate, sell, and design a group program without building it all upfront? (Hint: It’s easier than you think)

    In this episode, I share the exact 3-step strategy to launch a group program that guarantees you won’t build a thing until you’ve made cash upfront!

    What We Cover:

    ➡️ The power of environment in shaping your success
    ➡️ Why traditional program-building keeps you stuck
    ➡️ The VSC method: Validate, Sell, Create
    ➡️ Real-life examples from my $511K year
    ➡️ Overcoming perfectionism and launching with confidence​

    What You’ll Learn:

    ✅ How to test your program idea before building it
    ✅ Strategies to get paid before creating your program
    ✅ Tips to stay ahead and adapt based on feedback
    ✅ Mindset shifts to overcome the fear of imperfection
    ✅ The importance of selling outcomes, not just coaching

    P.S. Looking for the receipts of me actually going from $115k to $511k in just 2 years? Check the proof of my real business growth HERE

    Ready to stop trading time for money and scale your health biz?

    Join the Swift Biz Academy and learn the proven steps to build and sell your group program.

    Apply now at: https://swiftcoachesacademy.com.au/biz-academy​

    Until next time and in whatever you do, Move Swiftly.

  • 121. More Leads with Less Effort: Hormozi’s Stupidly Simple Framework Every Coach Should Be Using

    121. More Leads with Less Effort: Hormozi’s Stupidly Simple Framework Every Coach Should Be Using

    · Swift Coaches Academy: Conversations with Zenia Wood

    Still stuck creating content every single week, hoping this one finally brings in leads?

    Want the stupidly simple Hormozi strategy I used with a million-dollar health clinic for generating 3 x the leads (without paying me thousands)?

    This is your shortcut to marketing that gets results (based on your data) that turns lurkers into leads.

    In this episode, I break down Alex Hormozi’s “More, Better, New” framework.

    You'll walk away with the clarity to audit your marketing, clean up what’s working, and stop wasting time on what’s not.

    What We Cover:

    ➡️ Why “content” often isn’t the answer
    ➡️ The 3-part framework that will 3x your leads
    ➡️ How to do a simple marketing audit to drive decisions
    ➡️ Uncover the truth about what’s actually working in your business

    What You’ll Learn:

    ✅ How to apply Hormozi’s “More, Better, New” breakdown to your lead gen
    ✅ What 70% of your marketing time should really be going toward
    ✅ How to identify and double down on your most productive strategies
    ✅ What to cut (or tweak) when leads slow down
    ✅ Why “new” ideas should be your last priority

    💥 Action Steps for More Leads with Less Effort:

    📝 List every current strategy (e.g., IG Reels, podcasts, referrers)
    📊 Track how many leads each strategy brings in
    🧮Order them from most to least leads
    🧠Identify how you can do MORE (70%), then BETTER (20%) with each strategy
    🔍Address any NEW (10%) ideas
    🗓Make a schedule & execute

    Want help turning this audit into a real strategy that actually brings in leads consistently?
    Apply for Swift Biz Academy
    → swiftcoachesacademy.com.au/biz-academy

    Until next time and in whatever you do, Move Swiftly.

  • 120. Before You Run Ads, Do This First (If You Actually Want Clients, Not Just Clicks)

    120. Before You Run Ads, Do This First (If You Actually Want Clients, Not Just Clicks)

    · Swift Coaches Academy: Conversations with Zenia Wood

    Running ads without a proper system is like pouring water into a leaky bucket.
    If you want paying clients (not just clicks!) you need this in place first.

    I break down the 4 things I recommend all coaches do before they spend a single cent on ads. If your calendar isn’t full and you’re wondering why your ads aren’t converting, then tune in to this episode ASAP!

    What We Cover:
    ➡️ The difference between ads that flop and ads that crush
    ➡️ The 4 steps you need to set up before you hit “publish” on your ad
    ➡️ Why your lead magnet is the foundation of a successful ad strategy
    ➡️ How to turn clicks into clients (without adding hours to your day)

    What You’ll Learn:
    ✅ How to design a lead magnet that your dream clients actually want
    ✅ The must-have landing pages (and exactly what to say on each)
    ✅ What automations to set up that build trust and turn leads into booked calls
    ✅ How to make your ads pay for themselves!

    💬 Got a takeaway or lightbulb moment from this episode?
    Slide into my DMs and let’s chat! @zeniawoodofficial

    Ready to Have Clients Book in on Auto-Pilot with Forever Funnels™ Built Out in Your Business?
    → DM me the word “Systems Audit” over on Instagram and I’ll See If I Can Help!

    Psst: Done with doing business alone?
    Wanna Fast-Track Your Results?
    Join the Biz Academy: www.swiftcoachesacademy.com.au/biz-academy

    Until next time and in whatever you do, Move Swiftly.

  • 119. Leads on Tap? How to Set Up Simple, Scalable Meta Ads (Without the Usual Mistakes) with Jessica Tutton

    119. Leads on Tap? How to Set Up Simple, Scalable Meta Ads (Without the Usual Mistakes) with Jessica Tutton

    · Swift Coaches Academy: Conversations with Zenia Wood

    Forget just boosting posts, Jess’s 360degree full-funnel approach to Meta Ads that actually convert, make sure you’re not just getting more leads, but more sales and a clear ROI (or ROAS in ad speak)!

    Jessica Tutton, a course creator and Meta ads strategist, breaks down how coaches are using paid ads all without losing money and while fixing underperforming ads to grow your business today (seriously)!

    What We Cover:
    ➡️ How Jessica went from course creator to Meta ads expert (and what she learned along the way)
    ➡️ Why ads alone won’t save a broken sales process (and what to fix first)
    ➡️ The 3 stages of a high-converting funnel—and where Meta ads fit in
    ➡️ The key metrics to track so you don’t waste money on underperforming ads
    ➡️ The mindset shift required to move from organic-only to paid growth
    ➡️ How to start running Meta ads the smart way (without blowing your budget)

    What You’ll Learn:
    ✅ When it’s the right time to start running Meta ads in your business
    ✅ How to optimize your funnel first so ads don’t fall flat
    ✅ The most important numbers to track for ad success
    ✅ How to budget for ads based on lifetime customer value
    ✅ Why waiting until everything is perfect is the biggest mistake coaches make

    Want More from Jess?
    Download Her Free Ad Creative Playbook
    Instagram: @jessicatutton


    Take a Behind the Scenes Look inside the Swift Biz Academy

    If you’re an established health & wellness coach looking to stop trading time for money, create scalable services, and gain more time and profit, Swift Biz Academy is where you need to be.

    🔗 Join the Biz Academy

    Until next time and in whatever you do, Move Swiftly.

  • 118. Still Throwing Spaghetti at the Wall? It’s Time for a Marketing Plan That Works

    118. Still Throwing Spaghetti at the Wall? It’s Time for a Marketing Plan That Works

    · Swift Coaches Academy: Conversations with Zenia Wood

    If you’re tired of doing random marketing tactics with no real direction or data to guide you, then this episode is your wake-up call. We’re breaking down exactly how to build a repeatable, data-backed marketing plan that actually gets leads (and clients) without the frustration of your efforts going to waste.

    What We Cover:
    ➡️ The 4 Step Marketing Plan to take you from confused to clear AF
    ➡️ Why you need marketing goals
    ➡️ What is a Marketing Hypothesis (and why you need one)
    ➡️ Real examples of how to generate 50 leads per week with organic content

    What You’ll Learn:
    ✅ How to reverse-engineer your monthly client goals into daily actions
    ✅ What numbers to track weekly so you know if your marketing is working
    ✅ How to build a 90 Day Marketing Plan that isn’t up to chance
    ✅ Why most coaches give up too early (hint: the answer is in the data)

    Got questions? Wanna chat this episode through? My DMs are always open! @zeniawoodofficial

    Want to Steal My Marketing Planner?
    Get the exact tool I use to plan and review my marketing every month.
    👉 Download the Free Marketing Planner HERE

    Want a proven spreadsheet to clearly track your lead to sales process?
    Steal My Metric Tracker HERE

    Take a Behind the Scenes Look inside the Swift Biz Academy:
    👉 www.swiftcoachesacademy.com.au/biz-academy

    Until next time and in whatever you do, Move Swiftly.

  • 117. The Standout Factor: What Bold Brands Get Right & You Can Too with Brand Artist Emily-Jane Sarroff

    117. The Standout Factor: What Bold Brands Get Right & You Can Too with Brand Artist Emily-Jane Sarroff

    · Swift Coaches Academy: Conversations with Zenia Wood

    What separates bold, high-impact brands from the ones that fade into the background?
    It’s not just aesthetics, it’s the way they communicate, position themselves, and create an unforgettable experience.

    What truly makes a brand stand out?
    ➡️ Branding is perception (not how you view your business)
    ➡️ The importance of clear, concise core brand messages & how to create yours
    ➡️ Why effective brands (like Taylor Swift) have haters

    What You’ll Learn:
    ✅ How to know if your brand is working for you or against you
    ✅ The difference between branding that looks good vs. branding that converts
    ✅ How to create a unique, non-replicable brand identity
    ✅ How to infuse YOU into your brand while staying strategic
    ✅ Key signs that your brand isn’t working for you and how to fix it

    Stay Connected with Emily-Jane Saroff:
    Instagram: @empowerwithem
    Podcast: Empower with Em
    Free Masterclass: Magnetic Branding and Marketing

    Ready to Transition Online and Build Scalable Services?
    If you’re an established health & wellness coach looking to stop trading time for money, create scalable services, and gain more time and profit, Swift Biz Academy is where you need to be.

    Apply now: Join the Biz Academy

    Until next time and in whatever you do, Move Swiftly.

  • 116. I Didn’t Know I Was Losing Leads Until This Funnel Started Working While I Slept

    116. I Didn’t Know I Was Losing Leads Until This Funnel Started Working While I Slept

    · Swift Coaches Academy: Conversations with Zenia Wood

    Most coaches think they have a lead gen problem, when they actually have a leak problem.

    In this episode, I break down the simple 3-Step Opt-In Forever Funnel™ that’s quietly generating leads (and filling calendars) while you sleep.

    What We Cover:
    ➡️ The #1 funnel most coaches don’t have but desperately need
    ➡️ How Ben woke up to 7 sales calls booked in a single day
    ➡️ What’s missing from your application or booking funnel (even if you’re at 6 or 7 figures)
    ➡️ Why follow-up isn’t the problem → your funnel is!
    ➡️ The 3-step funnel that captures, nurtures, and converts on auto-pilot

    What You’ll Learn:
    ✅ How to stop losing warm leads and automate bookings
    ✅ The hidden cost of manual follow-ups (and how to replace them)
    ✅ The fastest funnel to set up that gives you back your time
    ✅ Why done right, this system can run 24/7 without you
    ✅ The Forever Funnel™ framework you can swipe & build today

    Come say hi and let me know what you thought of this episode over on Instagram: @zeniawoodofficial

    FREE DOWNLOAD: 3-Step Funnel Visual Guide - To get & keep more of the leads you work so hard for!

    → If you want to see how it works (visual aid to create)

    Take a Behind the Scenes Look inside the Swift Biz Academy:
    👉 www.swiftcoachesacademy.com.au/biz-academy

    Until next time and in whatever you do, Move Swiftly.

  • 115. The Psychology of Client Success & How to Make a 30X ROI with Newcastle’s Most Renowned Exercise Physiologist Jacci Allanson

    115. The Psychology of Client Success & How to Make a 30X ROI with Newcastle’s Most Renowned Exercise Physiologist Jacci Allanson

    · Swift Coaches Academy: Conversations with Zenia Wood

    What if the secret to client success and business growth wasn’t just in your skillset, but in how you structure your processes, build relationships, and understand human behavior?

    In this episode, I sit down with Jacci Allanson, a powerhouse Exercise Physiologist and 2024 Australian Women’s Small Business Champion Finalist, to break down how she’s built a gold-standard client experience, formed high-value partnerships, and created a strong community, all while securing a 30X ROI on her networking efforts.


    Here’s what we’re covering:

    👉 Why networking is a game-changer (and how to do it authentically)
    👉 The psychology behind client success—it’s more than just programming
    👉 Creating strong systems & onboarding processes to set expectations
    👉 Why sales IS healthcare—and how to get buy-in from your clients
    👉 The power of relationships, behavior change & data tracking


    What You’ll Learn:

    ✅ The referral & networking strategies that generate real revenue
    ✅ How to set clients up for long-term success (beyond just results)
    ✅ The difference between being a clinician vs. an industry authority
    ✅ Why your mindset & daily structure matter as much as your expertise

    Stay connected with Jacci Allanson:
    Instagram: @transcendhealthau
    Website: Transcend Health

    Want to transition online and build scalable services for more time, profit & freedom?

    If you’re an established health & wellness coach looking to stop trading time for money, create scalable services, and unlock more time and profit, Swift Biz Academy is where you need to be.

    💡 Apply now: Join the Swift Biz Academy

    Follow Zenia Wood on Instagram: @zeniawoodofficial
    Watch the full episode on Youtube: Zenia Wood Official

    Until next time and in whatever you do, Move Swiftly.

  • 114. Still Coaching 1:1? Here’s When & How To Create a Hybrid Model

    114. Still Coaching 1:1? Here’s When & How To Create a Hybrid Model

    · Swift Coaches Academy: Conversations with Zenia Wood

    Most coaches start with 1:1 coaching, but at some point, you hit a ceiling—your time, energy, and income max out. The good news? Scaling doesn’t have to mean working more. The Hybrid Model is the smartest way to grow without losing client results or burning yourself out.

    What We Cover:
    ➡️ The signs it’s time to move beyond 1:1 coaching
    ➡️ The 3 business models
    ➡️ The difference between Low-Ticket, High-Ticket and the Hybrid Sweet Spot
    ➡️ Why most coaches stay stuck in 1:1 too long (and how to avoid this)

    What You’ll Learn:
    ✅ How to know when it’s time to scale (and what NOT to do too soon)
    ✅ The Hybrid Model breakdown
    ✅ Why the right model depends on YOU as a founder (not just your industry)
    ✅ How to increase your income without increasing your hours
    ✅ The biggest mistakes coaches make when shifting from 1:1 to Hybrid

    Stay Connected:
    Instagram: @zeniawoodofficial

    Ready to Transition Online and Build Scalable Services?

    If you’re an established health & wellness coach looking to stop trading time for money, create scalable services, and gain more time and profit, Swift Biz Academy is where you need to be.

    Take a Behind the Scenes Look inside the Swift Biz Academy

    🔗 Check Out the Swift Biz Academy



  • 113. Overcoming Rejection, Shifting Perspectives and Becoming the Industry's Go-To Provider with Biz Student Kyra

    113. Overcoming Rejection, Shifting Perspectives and Becoming the Industry's Go-To Provider with Biz Student Kyra

    · Swift Coaches Academy: Conversations with Zenia Wood

    From Burned by a Business Coach to Industry Authority 🚀

    Kyra built a $10K/month business in just 3 months—but it wasn’t luck. She tested, re-tested, and did the work to shift her mindset and position herself as an industry leader.

    🎙 Here’s what we’re covering:

    👉🏻 How partnerships & networking helped Kyra scale fast

    👉🏻 The mindset shifts that helped her overcome rejection

    👉🏻 Why 1 conversation can change your entire trajectory

    👉🏻 How she went from self-doubt to becoming a thought leader

    💡 Her Strategy?

    👉 Partnerships that expand her reach

    👉 Strong offers—from initial to group programs

    Kyra made massive moves in less than a year.

    Now it’s your turn.


    Apply for the Biz Academy Program Now

    Follow Zenia Wood on Instagram: @zeniawoodofficial
    Watch the full episode on Youtube: Zenia Wood Official

    Until next time and in whatever you do, Move Swiftly.

  • 112. The Quick Cash Playbook™ 3 Strategies I’d Use To Add $5,000 This Week

    112. The Quick Cash Playbook™ 3 Strategies I’d Use To Add $5,000 This Week

    · Swift Coaches Academy: Conversations with Zenia Wood

    HOW I’D ADD $5,000 THIS WEEK IF I HAD TO

    Maybe last month wasn’t as good as you’d hoped

    OR perhaps you’re just keen on hearing how a multi-6 figure 2 x Coaching Business owner has done it

    Bc after coaching over 279 coaches 1:1 and thousands in groups from all industries, I’ve seen first hand what works and what doesn’t with both my own trial and error and my students.

    We’ve implemented strategies tried things and I’ve created a short but clear list.

    Caveat - If you are going for quick cash, you need to understand the drawbacks

    - Quick cash now = less cash later

    You’re cashing in your goodwill chips

    Goodwill is when what you charge is less than the value people get.

    The more you ask for $$ the more withdrawals from the goodwill jar you make

    Often it’s the shit people don’t want to do, but you’re listening to this bc you aren’t most people

    You go above and beyond

    You are willing to do what it takes to create the life you want

    It’ll feel hard, and it’ll pay off.

    In 2 days I did this.

    Re-offer past clients

    Go back and contact everyone on your database (all old clients and current clients) with an exclusive re-sign offer

    Upgrade current clients

    Create a more exclusive/premium offer that’s too good to say no to

    Extend Current Clients

    Ask all current clients if any of them wish to pay upfront for an extended period (E.g. 6-12 months) to get a 5-10% discount

    “These are so easy/simple”

    My answer is yes they are, and yet less than 10% of you will take action.

    And of those 10%, most of you will probably get stuck with the offer.

    You see the magic is in the offer - not the strategy.

    Make is so damn good your clients feel silly saying no.

    So when I said the 3 Strategies, I want you to think back and check yourself.

    Did you hear yourself thinking “I can’t do that” or “That won’t work for me” or even “I’ll do it but I won’t do that part”...

    Because these are all completely normal thoughts…

    But the problem is normal doesn’t get you abnormal results.

    Normal gets you the same results as everyone else.

    After more than a decade in business, I’ve seen more businesses fail than succeed.

    And if you want help with that, the strategy, the systems, the accountability and the support - then our Biz Academy is open for enquiries. You can find the link in the show notes and we can have a chat to see if it’s right for you.

    Apply for the Biz Academy Program Now

    Follow Zenia Wood on Instagram: @zeniawoodofficial
    Watch the full episode on Youtube: Zenia Wood Official

    Until next time and in whatever you do, Move Swiftly.



  • Ep111. What’s Really Holding You Back? The Emotion Between You and Success with Australia’s Mindset Expert Jess Cameron

    Ep111. What’s Really Holding You Back? The Emotion Between You and Success with Australia’s Mindset Expert Jess Cameron

    · Swift Coaches Academy: Conversations with Zenia Wood

    Supporting high-performing individuals and business owners to break-through their personal barriers,

    For 1 : 1 Coaching & Couples Coaching Services Available

    Jess is an intuitive coach who is relatable, personal, and direct.

    She believes in empowered based leadership – meaning her goal is to help you cultivate trust in yourself to be able to lead yourself

    Emotional capacity

    How to practice? What stops people from practicing is avoiding feeling the fearHow do I know when im in my emotions vs my mind and logicWhat if our emotions are lying to us?Where to start w/ tapping into our emotions?

    Purpose has to be > fear of pain

    FIND A REASON FAR GREATER than the pain

    What if the purpose is whispering but creating a big change feels too hard right now?

    → We don’t move until the pain of staying is > pain of change

    Tune into the whisper → Remove the shoulds + judgement

    Emotional regulation

    This is happening FOR me, not TO me

    We maneouver through life avoiding feeling the fear

    Show up more or run at the fear

    Permission slip to go after what you want

    Out of the mind and into the body

    Tired but inspired or drained/burnt out and out of flow

    Pushing or being pulled?

    Whisper + fear/emotion you’re avoiding (think you’ll feel)

    What emotion are you resisting?

    Instagram: www.instagram.com/thatsjesscameron

    Website: www.jesscameron.com

    Regulated Masterclass https://jesscameron.mykajabi.com/Regulated



  • Ep110. How I Turn Leads Into Clients on Auto-Pilot & Save Hours Every Week with Forever Funnels™

    Ep110. How I Turn Leads Into Clients on Auto-Pilot & Save Hours Every Week with Forever Funnels™

    · Swift Coaches Academy: Conversations with Zenia Wood

    TURN LEADS INTO CLIENTS ON AUTO-PILOT 🚀🎯

    Imagine having a system that turns leads into paying clients without you lifting a finger—saving you hours every single week. That’s exactly what Forever Funnels™ do, and in this episode, I’m breaking down how to build one and use it forever.

    🎙 Here’s what we’re covering:
    👉🏻 WTF is a Forever Funnel?
    👉🏻 How to automate your lead-to-sales process
    👉🏻 The key funnels every business needs

    What you’ll learn:

    What is a Forever Funnel?Key Funnels You Need:Why Sales Isn’t Icky:

    Want to build your own Forever Funnel?
    🚀 Join me March 7th & 8th, 2025 (Friday & Saturday) LIVE in Brisbane for 2 whole days in person,

    where I’ll teach you how to create a system that runs without you.

    Final Thoughts:

    If you’re tired of chasing leads and manually converting clients, Forever Funnels™ are the game-changer you need. It’s time to work smarter, not harder and create a sales system that scales with you.

    📲 Stay connected for more funnel & sales tips!

    Apply for the Biz Academy Program Now

    Follow Zenia Wood on Instagram: @zeniawoodofficial
    Watch the full episode on Youtube: Zenia Wood Official

    Until next time and in whatever you do, Move Swiftly.



  • Ep109. ChatGPT is Generic AF - You Need Copywriting That Converts with Bonnie Wicks

    Ep109. ChatGPT is Generic AF - You Need Copywriting That Converts with Bonnie Wicks

    · Swift Coaches Academy: Conversations with Zenia Wood

    Writing that stands out in a crowded market ✍️
    Good copywriting isn’t just about words—it’s about connection, emotion, and conversions. If you’ve ever wondered why AI-generated content doesn’t quite hit the mark or how to sharpen your own copy skills, this episode is for you.

    🎙 Here’s what we’re covering:
    👉🏻 What is copywriting really about?
    👉🏻 Why ChatGPT won’t help you stand out
    👉🏻 How understanding your ideal client improves your copy

    What you’ll learn:

    What makes great copy?Why AI like ChatGPT isn’t enough:How to get better at writing copy:The You + Your Client Intersection:Marketing, Messaging & Offers:Long vs. Short Copy—Which Works Best?Claude AI vs. ChatGPT for Copywriting:

    Follow Bonnie & Learn More:
    📲 Instagram: @thirdhousecreative

    🌐 Website:caffeineted.copywriter

    Want to scale your business like Zane?
    Apply for the Biz Academy Program Now

    Follow Zenia Wood on Instagram: @zeniawoodofficial
    Watch the full episode on Youtube: Zenia Wood Official

    Until next time and in whatever you do, Move Swiftly.



  • Ep108. Fuck Opening a Gym! Why I Created an Online Business Instead

    Ep108. Fuck Opening a Gym! Why I Created an Online Business Instead

    · Swift Coaches Academy: Conversations with Zenia Wood

    This episode might piss some people off, and honestly? Good. If you’re not standing for something, you’re standing for nothing. Today, I’m getting loud about why I ditched the idea of opening a gym and went all-in on building an online business instead.

    🎙 Here’s what we’re covering:
    👉🏻 Why I thought I wanted a gym—and why I changed my mind
    👉🏻 The fears that hold coaches back from niching down
    👉🏻 The real reason online businesses create more freedom and profit

    What you’ll learn:

    The problem with trying to help everyoneWhy I almost opened my own clinic/gymThe turning point: going into the red to buy my time backThe "Fuck Yes / Fuck No" ExerciseWhy online business is the better modelA Pressure Check for You

    My opinion might change in 10 years, but for now, I’m a hard no on opening a gym—and I’m totally okay with that.

    I hope this episode gives you permission to do what feels right for you.

    Ready to confidently grow your biz?

    If you’re a personal trainer, health professional, or coach aiming for $20k months and beyond, let us show you the exact steps that have worked for over 172 other coaches.

    Apply for the Biz Academy Program Now

    Follow Zenia Wood on Instagram: @zeniawoodofficial
    Watch the full episode on Youtube: Zenia Wood Official

    Until next time and in whatever you do, Move Swiftly.

  • Ep107. From Zero to $15K & 15 Hour Work Weeks: Biz Student Zane’s 2 Year Online Hybrid Model Success

    Ep107. From Zero to $15K & 15 Hour Work Weeks: Biz Student Zane’s 2 Year Online Hybrid Model Success

    · Swift Coaches Academy: Conversations with Zenia Wood

    In this episode, we break down how Biz Academy student Zane built a $100K+ online hybrid business in just two years—reducing his work hours, increasing his income, and making $10K in just three weeks while on holiday.

    🎙 Here’s what we’re covering:
    👉🏻 How Zane transitioned from in-person coaching to a profitable hybrid model
    👉🏻 The key systems, messaging, and partnerships that scaled his business
    👉🏻 How he went from working full-time to just 15 hours a week

    What you’ll learn:

    How Zane built a $100K+ businessThe power of niching down:Why transitioning online was a game changerMaking $10K in 3 weeks—while on holiday

    Follow Zane & Learn More:
    📲 Instagram: @unbrokenperformancenutrition
    🌐 Website: Unbroken Performance Nutrition

    Want to scale your business like Zane?
    Apply for the Biz Academy Program Now

    Follow Zenia Wood on Instagram: @zeniawoodofficial
    Watch the full episode on Youtube: Zenia Wood Official

    Until next time and in whatever you do, Move Swiftly.



  • Ep106. Simone Got 100 Leads in 2 Days (Steal Her Strategy)

    Ep106. Simone Got 100 Leads in 2 Days (Steal Her Strategy)

    · Swift Coaches Academy: Conversations with Zenia Wood

    Your next strategy to skyrocket leads 🚀
    In this episode, we unpack how Simone, a Biz Academy student, got 100 leads in just 2 days and turned them into paying clients with a simple giveaway strategy.

    🎙 Here’s what we’re diving into today:
    👉🏻 Why January is the time to go HARD in health & fitness
    👉🏻 Simone’s success story: 100 leads, 6 instant sign-ups, and 12 challenge members
    👉🏻 Step-by-step: How to run a giveaway that gets results

    Pro Tips from this Episode:

    Always have a back-end upsell option ready after a giveaway (e.g., The Runner-Up Strategy).Create scalable prizes, like group programs, to minimize your time-for-money trade-off.Focus on strategies that align with your goals: quality leads over sheer volume.

    Referenced Episodes You Should Watch:

    Ep102: Need More Leads? Here's How To Tell If That’s Really the Problem Watch hereEp63: The Only 4 Things You Need to Generate 30 New Leads in Your Health Biz Today Watch here

    Ready to try Simone’s strategy?
    Start building your lead pipeline today! Apply for the Biz Academy Program Now.
    Apply for the Biz Academy Program Now

    Follow Zenia Wood on Instagram: @zeniawoodofficial
    Watch the full episode on Youtube: Zenia Wood Official

    Until next time and in whatever you do, Move Swiftly.

  • Ep105. From Gym Owner to Industry Disruptor: Selling, Scaling, and Acting Fast with Rochene Hawley

    Ep105. From Gym Owner to Industry Disruptor: Selling, Scaling, and Acting Fast with Rochene Hawley

    · Swift Coaches Academy: Conversations with Zenia Wood

    From passion to profit—then disrupting the game.
    In this episode, we chat with Rochene Hawley about her journey from owning a gym to becoming a fitness industry disruptor. Get ready to learn how to sell, scale, and trust yourself to make bold moves in business.

    🎙 Here’s what we’re diving into today:
    👉🏻 How Rochene disrupted the fitness industry
    👉🏻 The biggest mistakes fitness business owners make
    👉🏻 Selling her gym and scaling beyond it

    What you’ll learn:

    How to identify opportunities for disruption:
    Rochene shares her perspective on reinventing the wheel, adapting to client-focused change, and making decisions that build depth and fulfillment—not just cash flow.Selling a gym 101:
    Hear how Rochene approached potential buyers, prepared P&Ls, navigated valuation and negotiations, and made the bold decision to move forward.Avoid the biggest mistakes in the fitness industry:
    Too many owners struggle because they don’t know how to market effectively or act quickly enough. Rochene explains how reducing lag time and embracing “stretchy wins” can make all the difference.Mindset shifts for entrepreneurs:
    Success is built in the doing. Confidence comes after competence, so start now and iterate later. Learn how to trust yourself, turn ideas into value, and build a business that aligns with your vision.

    Find Rochene Hawley here:

    Instagram: @rochenehawley

    EPISODE 83:
    Ep83. The 4 Steps to Turn Clients into Your Best (Free) Marketing Strategy

    Want to scale your health business without the overwhelm?
    DM me on instagram or COMMENT below for access to the tools and strategies I used to go from overworked to thriving!

    Ready to confidently grow your biz?
    If you’re a personal trainer, health professional, or coach aiming for $20k months and beyond, let us show you the exact steps that have worked for over 172 other coaches.
    Apply for the Biz Academy Program Now

    Follow Zenia Wood on Instagram: @zeniawoodofficial
    Watch the full episode on Youtube: Zenia Wood Official

    Until next time and in whatever you do, Move Swiftly.

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