Swearing By It

Two women, unfiltered insights into business and life, that we swear by, plus the occasional F-bomb.

Hosted by Audrina Blackburn and Sydney de Arenas Sherman, female founders and passionate business mentors, Swearing By It brings you into the unfiltered conversation of what it really takes to build a business while balancing the demands of family life.

Expect raw, insightful conversations from two accomplished entrepreneurs who know exactly what you’re going through—and can confidently say, “No one has it all figured out.” From tough lessons and big wins to the WTF moments in between, we share real experiences, professional guidance, and the kind of advice we swear by—because it doesn’t just sound good, it actually works.

Whether you're launching, scaling, or just trying to find sanity in the madness, this podcast is your go-to for real talk, practical strategies, and the motivation to keep going.

If you’re looking for a space where you can feel seen, supported, and pushed to achieve more—welcome. We’re in this together. Subscribe to stay up to date, we release new episodes every week.