Avsnitt
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Lidia Infante is Head of SEO at SurveyMonkey. Lidia has over a decade of marketing experience and a strong focus on SEO and content strategy. She also LOVES data.
In this episode we discuss one tip that can boost your career and finding a partner by applying marketing principles to dating.
Recommendations
Andi writing for JP Castlin’s Strategy in Praxis blog about storytelling Red and blue ocean strategy in HBR Never split the difference by Chris Voss LondonSEOXL - use code Andi20 to get 20% off a ticketLidia Infante
Lidia holds a BSc in Psychology and a Master's in Digital Business, she has made her mark at companies such as Sanity.io, BigCommerce, and Rise At Seven.
Lidia is recognized as a leading voice in the SEO community. She is an exceptional SEO speaker, regularly featured at top-tier events such as MozCon, BrightonSEO, or WTSFest. She often writes about SEO trends and best practices for Moz, Search Engine Journal, and the Wix SEO Hub.
Strategy Sessions Host - Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.
If you enjoyed the show, please give it a 5* rating.
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Catherine is a long time listener to the Strategy Sessions and good friend. It’s an honour to hand over the reigns for this episode – the first I don’t feature on! – to Catherine.
In this episode we discuss the highlights from the episodes featuring Aleya Harris, Geraldine DeRuiter and Emma Mallett that made up the Women’s History Month Mini Series.
Catherine McKernan
Catherine is an accomplished marketing professional with over 10 years’ experience across the manufacturing, engineering and hospitality industries. She’s currently the Marketing Manager for the Galgorm Collection – the premium hotel group from Northern Ireland.
Catherine is highly strategic with a creative mind, who matches her marketing skills with empathy and a calm composure that gets the most out of her team. You’ll often find Catherine with a book, writing, baking or at a gig.
Find Catherine on LinkedIn.
Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.
If you enjoyed the show, please give it a 5* rating.
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Saknas det avsnitt?
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Emma Mallett is in marketing and business development for a B Corp. She also helps young marketers build a career, via her Concrete Club platform and podcast.
In this episode we discuss:
Working for a B Corp How marketing and sales can work better together Building a career Fighting back from life threatening adversityRecommendations
Waking the Tiger: Healing Trauma: The Innate Capacity to Transform Overwhelming Experiences by Peter A Levine Juliet Hodges on the Strategy Sessions (the person who speaks about fight or flight response)Strategy Sessions Host - Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.
If you enjoyed the show, please give it a 5* rating.
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Take The Heat, is out now. It’s a series of essays about food, feminism and fury.
In this episode we discuss:
Promoting a book The story behind If You Can’t Take The Heat Dealing with internet trolls CreativityGeraldine's Links
If You Can't Take the Heat: Tales of Food, Feminism, and Fury The blog where it all started, I Made the Pizza Cinnamon Rolls from Mario Batali’s Sexual Misconduct Apology Letter Geraldine’s review of Bros, Lecce All Over the Place: Adventures in Travel, True Love, and Petty TheftOther Links
Lunchtime Learning in Belfast
Geraldine DeRuiter
Geraldine DeRuiter is an acclaimed author, world-renowned public speaker, and the voice behind the award-winning Everywhereist blog.
She finds it very difficult to be self-promotional, so she hopes that you understand how hard that last sentence was for her to write.
Time magazine named Everywhereist one of their blogs of the year in 2011. Her memoir, All Over the Place, was published in 2017.
While ostensibly a travel writer, Geraldine also writes about dessert, feminism, and Jeff Goldblum’s entire filmography. TIME Magazine described her work as “consistently clever” and The New York Times said her writing was “dark and hilarious”. Her blog has received accolades from The Independent, Forbes Magazine, and The Huffington Post, because sometimes features editors get drunk.
When not on the road with her long-suffering and infinitely patient husband, Rand, Geraldine can be found in Seattle, usually fighting with people on the internet.
Strategy Sessions Host - Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.
If you enjoyed the show, please give it a 5* rating.
For a full transcription of this podcast, visit the episode page on the Eximo Marketing website.
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Aleya Harris is the spark for your spark™. With her infectious energy and profound expertise, Aleya Harris stands as a intersection of innovative storytelling and strategic thinking.
In this episode we discuss:
The secret to successful public speaking Using stories to build your organisation Succeeding through adversity Being part of StoryBrand Understanding the challenges women face in businessRecommendations
Andi’s blog on storytelling for JP Castlin’s Strategy in Praxis newsletter Thierry Ngutegure talking data on the Strategy Sessions Sherice Anibaba on the Strategy Sessions podcast Aleya photo credits - Aurelia D'Amore Photography StoryBrandAleya Harris
As the founder and CEO of The Evolution Collective Inc., and a seasoned former marketing executive and ex-Google Vendor Partner, Aleya brings a wealth of experience to her role as a Strategic Storytelling Consultant.
Aleya excels in guiding entrepreneurs, executives, and teams to excavate their radically authentic stories, fostering memorable connections that resonate deeply within and beyond their organizations. Her unique approach leads to significant shifts, differentiating brands in the market, repairing workplace cultures, and fulfilling a higher purpose through meaningful connections.
As a two-time Speaker of the Year award recipient, Aleya has captivated audiences with over 100 presentations and webinars, and has been featured on over 125 podcasts. Her role as the host of the award-winning Flourishing Entrepreneur Podcast further solidifies her status as a thought leader.
Aleya Harris is not just a dynamic voice in the industry; her diverse background, including her time as Stevie Wonder's private chef, adds an extraordinary layer to her narrative. Aleya's rich tapestry of experiences includes certifications as a StoryBrand Guide and NES Health Practitioner and is augmented by her presence in global platforms like Thrive Global, Authority Magazine, and the Marketing Made Simple podcast.
Aleya Harris is not merely a voice in the industry; she is a spark of innovation, inspiring leaders and teams to embrace and articulate their unique narratives. Her commitment to strategic storytelling and transformative leadership has made her an indispensable figure in the realm of business consultancy and public speaking.
Strategy Sessions Host - Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.
If you enjoyed the show, please give it a 5* rating.
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Duane runs Take Some Risks, a Toronto based agency that helps ecommerce and DTC brands grow through strategy, PPC marketing, and data.
Top 3 things in this episode:
Moving from delivery to strategy for clients Staying nimble in the face of changes by Google and Meta Lessons on pricing from the luxury sectorDuane Brown
Duane has been called an international man of mystery and digital nomad by friends. He has lived in 6 cities across 3 continents and visited 50+ countries around the world.
Over the years Duane has had the opportunity to work with brands including LARQ, Birdies, Pela Case, The Lost Co and Tiger Companies.
Strategy Sessions Host - Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.
If you enjoyed the show, please give it a 5* rating.
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In this episode I review Daryl’s incredible hour on the podcast. I could have featured every single word she said, but instead I focused on
• Insights being the rocket fuel of marketing
• Why diversity matters
• How to plan a marketing career (spoiler alert: it’s hard)
Links
Daryl’s episode
Dove Real Women campaign
Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
If you want the podcast emailed to you sign up for it on the Eximo Marketing website.
Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating.
Andi Jarvis, Eximo Marketing.
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Daryl is a CEO, NED and Author. Perhaps best known as the architect of Dove’s “Campaign for Real Beauty”, Daryl’s career includes leadership roles in brand owners, media and advertising agencies.
In this episode we discuss:
Diversifying marketing’s talent pool THAT Dove campaign The Brand Book The other books Daryl didn’t write Being a NED Marketing at VodafoneDaryl Fielding
Workwise, she now combines board roles with a part time role as a charity CEO. She is a Trustee of The British Heart Foundation, The Academy of Ancient Music and Pelican Cancer Foundation and a Non Executive Director at the Association of Chartered and Certified Accountants.
She is part-time CEO of The Marketing Academy Foundation, which she co-founded, a Registered Charity enabling career starts for young adults from disadvantaged backgrounds. She has held executive director roles at Vodafone, Mondelez, Independent Newspapers and Ogilvy Advertising.
Daryl has just published “The Brand Book” a practical, no-nonsense guide to brands drawing on her personal experience and other world class examples and enjoys delivering keynote speeches on brands, marketing and diversity and inclusion.
Find Daryl on LinkedIn
Book Recommendations
Daryl’s book is The Brand Book: An insider’s guide to brand building for businesses and organisations
Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
If you want the podcast emailed to you sign up for it on the Eximo Marketing website https://eximomarketingstrategy.com/signup/
Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating.
Andi Jarvis, Eximo Marketing.
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In this episode I review Seth Godin’s podcast, through the lens of a theoretical fight between Seth and Mark Ritson!
• Tesla’s price cut – who was right?
• The power of storytelling
• Changing ourselves to change the world?
LinksStorytelling on Strategy in Praxis with JP Castlin
Mark Ritson on Tesla
Mark Ritson on the Strategy Sessions
David Mannheim on the Strategy Sessions
Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
If you want the podcast emailed to you sign up for it on the Eximo Marketing website.
Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating.
Andi Jarvis, Eximo Marketing.
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Seth Godin is an author, a marketer and a climate activist but most of all he’s a teacher. He’s also an incredible podcast guest.
In this episode we discuss:
A $50billion mistake What the internet has in common with the rail road and oil Open v closed systems Wheeler’s Which and the value of the old school Smallest delightable audience (SDA™️) Tesla and crossing the chasam Cows, concrete and carbon footprint Pricing carbon fairly Was Gandhi right? How to write a bookSeth Godin
For more than thirty years, Seth has been trying to turn on lights, inspire people and teach them how to level up. His blog has been appearing daily for more than a decade.
He has spent most of his professional life as a writer, publishing 20 bestselling books that have been translated into nearly 40 languages. These books are a great way to go deep into a concept, and he hopes many of them stand the test of time.
Along the way through his career, Seth has found countless detours, interesting projects, designed to inspire and entertain you as you continue to do your work.
His latest book is called THE PRACTICE. Like the one before, THIS IS MARKETING, both were bestsellers. The one before that was called Your Turn. It’s illustrated and shareable and provocative.
In 2015, Seth created the altMBA. It’s a life-changing 30-day workshop and it’s entirely possible it will change your life. It’s now part of Akimbo, which is now an independently owned entity, a B corp, creating new ways to learn. More than 60,000 people have taken his online courses, including The Marketing Seminar and several on Udemy.
He’s a member of the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame and, just recently, the plain old no-modifier Marketing Hall of Fame. Which is pretty cool.
You can read Seth’s free ebooks on the placebo effect and education. And there are five TED talks. He also pioneered ethical online direct marketing, now a $30bn a year industry.
Seth is an industry leader and marketing royalty. To use his words: “Go, make a ruckus.”
Book Recommendations
Find Seth at seths.blog
The Master Switch: The Rise and Fall of Information Empires by Tim Wu.
All Seth’s books in one place
Other Links
Neal McCullough – Hand Drawn Creative, the man behind that beautiful bit of artwork
Big Marketing Meet Up – where I first met Seth and has a 2024 date already released... 14 November. Tickets available now.
Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
If you want the podcast emailed to you sign up for it on the Eximo Marketing website.
Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating.
Andi Jarvis, Eximo Marketing.
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In this episode I review Rory’s second appearance on the Strategy Sessions. It’s a riot, as always, and covers hotels, trains and movies.
The couple of bits I picked to focus on are:
Rory’s most recent episode Rory’s first episode The LinkedIn post I reference Tom Critchlow’s episode on the Strategy Sessions -
Rory Sutherland is, perhaps, the closest thing to industry royalty that we have in marketing. He’s Vice Chairman of Ogilvy UK, a best-selling author, owner of one of the best TED Talks you’ll ever see and the man behind MAD Fest a marketing.
Rory crashed straight into the top of the charts on the Strategy Sessions when he was on the first episode, so he came back for part 2.
In this episode we discuss:
• The father of behavioural economics
• What Columbo can tell us about strategy
• Why we should embrace accidents and post rationalisation
• Why the death of the creative process and insights is a problem for advertising
• The doorman fallacy
• Is performance marketing focusing on the wrong thing
• Start with the bottom of the funnel
• The importance of ‘commercial innovation’
• Premium economy and why it works
• Price v quality
• Rory’s view on cinema
• Why Britain gets trains wrong
• What parking at Heathrow tells us about customer behaviour
• Start with the consumer and work backwards
• Why the average is the enemy
Rory Sutherland
Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency.
He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour - these are the often small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about "bought, owned and earned" media: we also look for "invented media" and "discovered media": seeking out those unexpected (and inexpensive) contextual tweaks that transform the way that people think and act.
It is a hugely valuable activity - but, alas, not particularly lucrative. This is because clients generally do not have budgets for solving problems they did not know they had.
Before founding Ogilvy’s Behavioural Practice, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of three books: The Wiki Man, available on Amazon (at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day), and the best-selling Alchemy, The surprising Power of Ideas which don't make Sense, published in the UK and US in May 2019, and, co-written with his former colleague Pete Dyson, the newly released Transport For Humans on the behavioural science of transport.
Rory is married to a vicar and has twin daughters. He lives in the former home of Napoleon III - unfortunately in the attic. He is a trustee of the Benjamin Franklin House in London and a Patron of Rochester Cathedral.
Find Rory on LinkedIn or Twitter
Rory’s Other Stuff
MAD Fest
Alchemy: The Surprising Power of Ideas That Don't Make Sense
Transport for Humans: Are We Nearly There Yet?
Chris Rock and Evolutionary Psychology
Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
If you want the podcast emailed to you sign up for it on the Eximo Marketing website.
Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating.
Andi Jarvis, Eximo Marketing.
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A review of David Mannheim's Strategy Session episode. Solo episode with Andi Jarvis.
Shot live on location in Santo Domingo (watch it on Spotify or YouTube if you can - the fact it looks like a pit lane interview from F1 is entirely accidental).
I cover the Friedman Doctrine and why brands matter to people.
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
If you want the podcast emailed to you sign up for it on the Eximo Marketing website.
Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating.
Andi Jarvis, Eximo Marketing.
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David built and sold an agency and now runs Made With Intent, the tool that could transform ecommerce. He’s also a MASSIVE Disney fan.
In this episode we discuss:
Learning the lesson of being too business obsessed What Disney can teach us about customer focus How Manchester United have messed up personalisation How Made With Intent is trying to change the personalisation space Selling a CRO agency Movie reviews with Dave & AJ (yes, I still love Con Air)David Mannheim
David is a big kid, a big Disney fan and a big geek. He founded User Conversion which was acquired by Brainlabs and now the author of The Person in Personalisation.
His mission is to help retailers care more for their customers by listening, being appropriate, being familiar and creating a relationship. He is doing that through his new start up, Made With Intent, a platform that helps retailers do just this by diligently understanding customer intent.
Find David on LinkedIn.
Book Recommendations
The Person in Personalisation by, erm , David Mannheim
Moneyball: The art of winning an unfair game by Michael Lewis
Andi JarvisIf you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
If you want the podcast emailed to you sign up for it on the Eximo Marketing website.
Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating.
Andi Jarvis, Eximo Marketing.
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This is the first solo episode of the Strategy Sessions.
In this episode we discuss:
What a dog poo podcast is Lessons from the BHM Mini Series Why Kevin’s episode had a major impacton me What equality through education meansIf you dive back into the archives, you’ll see I used to do a solo section in each episode but that died about the same time as Covid restrictions lifted.
After some feedback from friends, colleagues and people at conferences, I’ve decided to introduce a few shorter episodes that discuss issues the guests raise in more depth. This won’t replace the normal length episodes, it’s an additional treat for you. Aren’t you lucky.
Let me know if you like the new format.
Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
If you want the podcast emailed to you sign up for it on the Eximo Marketing website.
Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating.
Andi Jarvis, Eximo Marketing.
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Thierry is Bradford’s second best marketer (after your not-so-humble host!), a data expert and a product inventor.
In this episode we discuss:
The joy of a non linear path Learning from our community Why Bradford is bouncing How fusing ideas, cultures and thoughts creates greatness Launching his first product What’s the worst that could happen You are not your customer Launching a peanut butter Monetising bull semen (yes, you read that right) Using data to tell stories Why people are the most important part of data (not just a dashboard) How AI can impact data collection and usageThierry Ngutegure
Thierry is the Head of Data Insight at SALT.agency. Overseeing SALT's data and insight product offering, which combines our renowned SEO and content proposition with a data-driven strategy - helping clients become more visible and execute their growth strategy.
The data team's wealth of experience, comprehensive understanding of data analytics, data-led PR and SEO best practices is invaluable in driving clients data-centric growth, including campaigns for the likes of Showpiece, Whiskey Investment Partners, GAME, Missguided, PrettyLittleThing, M&S, Monzo and GoCompare.
Find Thierry on LinkedIn and Instagram
Thierry’s ProductsBeers can be found here, here and here.
Mothernutter peanut butter
Black Knights Tequila
Book RecommendationsScary Smart by Mo Gawdat
Andi JarvisIf you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
If you want the podcast emailed to you sign up for it on the Eximo Marketing website.
Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating.
Andi Jarvis, Eximo Marketing.
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Collette Philip runs multi award-winning brand and strategy consultancy, Brand By Me. Brand by Me help organisations build brands that drive social justice.
In this episode we discuss:
• Knowing when a space isn't for you
• How divide and conquer works in the workplace
• Importance of language
• Clarity in brand strategy
• Hallmarks of bad brand strategy
• The history of Brand By Me
• Focus and specialisation
Collette Philip
Collette Philip runs multi award-winning brand and strategy consultancy, Brand By Me. Brand by Me help organisations build brands that drive social justice. Collette started life in advertising, before moving brand-side.
She has worked with, on and for a breadth of amazing brands for over 20 years, - from household names to amazing charities, including Starburst, Clearasil, McDonald's, T-Mobile, EE and Barnardo’s children’s charity. It was her love of brands and fire for justice that led her to launch Brand by Me, in 2016. Today Brand by Me are in high demand with clients such as Wellcome Trust, Amnesty International and Santander.
Collette is a celebrated writer and speaker featured in Third Sector, Campaign, Forbes and on BBC Radio 4. Brand by Me was named a “Small Business of 2021” by Lloyds Bank and The Times and this year, Collette was recognised as one of Campaign magazine's "40 over 40".
Collette is also Chair of Trustees at Abram Wilson, a music charity that inspires, connects and opens doors for minoritised young talent in the music industry.
You can find out more about Collette at collettephilip.com.
Book Recommendations
What White People can do Next by Emma Dabiri
The Good Ally by Nova Reid
The List by Yomi Adegoke htt
Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
If you don’t get the podcast emailed to you, sign up for it on the Eximo Marketing website.
Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating.
Andi Jarvis, Eximo Marketing.
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Kevin Morosky is a Virgo, film director, and creative. He’s a community leader, a change maker, an author and a fascinating podcast guest.
In this episode we discuss:
A love letter to Black women Being black and queer and how that inspired Kevin’s first book How life influences the creative process Pocc & the community around it The influence of Biggie Smalls How to spot bad briefs from brandsKevin Morosky
Kevin’s career began in film photography, with his work seeing him published in the likes of Dazed, ID, and Vogue to name just a few - if you bought mags in the early 10s, you probably saw his work inside.
Aware of the fact he was often brought onto advertising projects as a diversity hire, with little say in the actual content he was shooting, Kevin worked to get on the other side of the ad industry. He quickly became a creative known for pursuing authentic - and often humorous - storytelling that felt inclusive and insightful, challenging the norms of the industry. His dedication to the culture paid off; as well as co-founding Pocc, a Black British Business Awards-nominated creative network that champions Black and Brown voices in advertising, Kevin’s also Jury President of the D&AD New Blood Awards 2021.
As a film director, Kevin’s portfolio spans both commercial and personal work. He frequently self-directs his ad campaigns, which has seen him work for the likes of Samsung, O2, Vodafone, and Lush. Recent personal works include a quintet of short films (Lungs, Laundry, Moon, Homes and Quantum) examining what it means to be Black in 2020 Britain, and Orphans: a Queen’s thoughts at Christmas starring Susie Wokoma.
Kevin is currently self-financing More Time, a workplace mockumentary, and is developing his first feature with the BBC.
Kevin’s Books
Black Women Always
Book Recommendation
Edge of Here by Kelechi Okafor
Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
If you don’t get the podcast emailed to you, can sign up for it on the Eximo Marketing website.
Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating.
Andi Jarvis, Eximo Marketing.
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Anu has worked in Paid Search since 2008, with experiences in agencies, brands and tech companies. She’s also the founder of London’s PPC Live meet up.
In this episode we discuss:
Why paid media isn’t all spreadsheets and data How the PPC Live event started and why ‘done is better thanperfect’ PPCChat and how that became a podcast The role of traditional ads in PPC success The future of Google adsAnu is passionate about ensuring that Paid Search is done right and for the benefit of each individual business so as to ensure business goals, not just channel growth.
She is heavily involved with the wider Paid Search community, which has led her to host the podcast #PPCChat Roundup as well as set up an in-person PPC meet-up in London called PPC Live UK. She loves seeing search managers learn, grow and find new things to test.
Find Anu on Twitter (or X or whatever) or LinkedIn
Tickets for the next PPC Live UK Event (26 October 2023) Apply to join the Slack Group Join WhatsApp Group (>450 members)Book recommendation Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin
Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
If you don’t get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website.
Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating.
Andi Jarvis, Host & Eximo Marketing
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Sherice Anibaba learned her marketing fundamentals at McDonald’srestaurant . Her career spans senior roles held at Britvic Soft Drinks, Speedo as Global Head of Brand, and is currently at Greene King as Head of Brand.
In this episode we discuss:
Lessons from McDonald’s Staying customer centric How innovation really works Innovation within a heritage brand The benefits of The Marketing Academy Why it’s important to pay it forwardSherice AnibabaSherice learned her marketing fundamentals at McDonald’srestaurant . Her career spans senior roles held at Britvic Soft Drinks, Speedo as Global Head of Brand, and is currently at Greene King as Head of Brand.
She was a 2020 Marketing Academy scholar and believes in paying it forward mentoring marketing students and junior marketers , she believes in belonging for all and uplifting the next generation of leaders.
Find Sherice on LinkedIn.
Black History Month
This is the first in a mini series of podcasts for Black History Month. Throughout October, we're celebration some of the best black marketing talent from the UK, with episodes of the Strategy Sessions.
Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
If you don’t get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website.
Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating.
Andi Jarvis, Eximo Marketing.
- Visa fler
