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In this episode of Stop the Scroll, host Brianna Doe interviews Tameka Bazile, a powerhouse in paid social and cultural storytelling. They discuss influencer marketing, content creation, and the evolving landscape of social media platforms. The conversation delves into the challenges of making traditional brands social-first, balancing informative and engaging content on LinkedIn, and the importance of increasing representation of Black creators in social media.
=========================================Best Moments:
(01:16) Challenges of making traditional brands social-first
(04:11) Balancing informative and engaging content on LinkedIn
(21:01) Creating content on TikTok vs. LinkedIn
(23:19) Plans for monetizing TikTok content
(27:09) Expectations for LinkedIn in 2025
(28:27) Rapid-fire questions segment: “Off the Record”
(32:54) The importance of more Black creators in social media
=========================================Guest Bio:
Tameka Bazile is a social and content strategist and a multi-platform content creator on TikTok and LinkedIn. She has amplified major events like Tameka 100 and driven branded campaigns with names like Nissan and Amazon. Known for her engaging and informative content, Tameka brings valuable insights into making traditional brands relevant in the digital space while maintaining their core essence. She is also a creator, speaker, and a US LinkedIn Creator Accelerator Alumni, passionate about discussing social media culture and careers.
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The Secrets to Thriving Creator-Brand Partnerships
If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.
Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.
To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with! -
In this episode of Stop the Scroll, host Brianna Doe interviews Kwame Appiah, head of influencer engagement and events at Later, and former contestant on the reality show Love is Blind. They discuss the realities of content creation, brand partnerships, and the importance of personal connections in influencer marketing.
=========================================Best Moments:
(01:45) Kwame's role at Later and creator-focused events
(04:07) Kwame's experience as a content creator
(05:34) The challenges and misconceptions about content creation
(07:38) Kwame's approach to brand partnerships and sponsorships
(09:03) Kwame's favorite brand partnerships
(14:28) The importance of creative freedom in partnerships
(15:31) Kwame's thoughts on gifting campaigns
(22:36) Later Creator Club and its purpose
(28:11) Advice for brands and creators in influencer marketing
(31:28) Rapid-fire questions in the "Off the Record" segment
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Guest Bio:
Kwame Appiah is the head of influencer engagement and events at Later, a leading influencer marketing solutions company. Known for his appearance on the popular Netflix show Love is Blind, Kwame brings a unique perspective to his role as both a content creator and marketing professional. He focuses on fostering deeper connections between brands and creators, hosting podcasts for Later, and organizing events like the Later Creator Club to facilitate meaningful interactions in the influencer marketing space.
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The Secrets to Thriving Creator-Brand Partnerships
If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.
Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.
To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with! -
Saknas det avsnitt?
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In this episode of Stop the Scroll, host Brianna Doe interviews Jayde Powell, a content creator and marketer, about her experiences in influencer marketing, social media strategies, and the creator economy. They discuss the nuances between creators and influencers, pricing strategies, and the untapped potential of LinkedIn as a platform for creators.
=========================================Best Moments:
(01:38) Favorite social media platforms for creators and marketers
(03:01) Definition of creators vs. influencers
(05:56) Pricing strategies for content creators
(09:01) Approaches to determining budgets for creator partnerships
(13:43) Importance of transparent communication in brand partnerships
(16:36) Favorite brand partnerships and challenges faced
(22:05) Advice for creators working with marketers
(26:00) Discussion on why social media marketing is undervalued
(28:46) Dream brand partnership as a creator
(30:16) Excitement about LinkedIn's potential in the creator economy
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Guest Bio:
Jayde Powell is a content creator, marketer, and the founder and head of creative at MDash Doe, a content and creative development agency. She hosts Creator Tea Talk, a LinkedIn audio series discussing the creator economy. Jayde has worked with notable brands such as Netflix, Amazon Prime Video, and Essence. Known for her comedic content and insightful takes on social media marketing, Jayde is particularly active on LinkedIn, where she advocates for its potential as a hub for creators.
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The Secrets to Thriving Creator-Brand Partnerships
If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.
Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.
To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with! -
In this episode of Stop the Scroll, host Brianna Doe interviews Sarah Adam, head of partnerships and influencer marketing at Wix, about their approach to B2B influencer marketing. Sarah and Brianna dive into the importance of brand awareness, the challenges of finding influencers in niche markets, and how long-term partnerships drive value. They also explore how LinkedIn plays a role in B2B influencer marketing and the balance between giving influencers creative freedom and ensuring they understand the product.
=========================================Best Moments:
(01:10) How Wix measures success in influencer marketing
(05:34) The growth of Wix's influencer marketing team
(07:29) Experiences working with an agency for influencer marketing
(14:42) Criteria for selecting influencers for Wix
(23:00) Channels leveraged for influencer marketing at Wix
(28:43) Structure of partnerships with influencers
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Guest Bio
Sarah Adam is the head of partnerships and influencer marketing at Wix, focusing on B2B solutions. She has been instrumental in building Wix's influencer marketing program from the ground up over the past 2-3 years. Sarah is known for creating valuable content on influencer marketing on LinkedIn and sharing resources with the marketing community.=========================================
The Secrets to Thriving Creator-Brand Partnerships
If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.
Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.
To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with! -
In this episode of Stop the Scroll, host Brianna Doe welcomes guests Todd Clouser and Obaid Durrani to explore key aspects of B2B influencer marketing and content creation. They discuss measuring ROI for online brand building, audience segmentation in content, and the emerging concept of B2B companies as media entities.
=========================================Best Moments:
(02:12) Measuring ROI for building an online brand as creators and marketers
(16:38) Approach to audience segmentation when developing content
(32:17) Should all B2B companies consider the media company approach?
(42:03) Rapid-fire questions about video games
=========================================Guest Bios:
Todd Clouser is the head of audience marketing at Audience Plus, pioneering the industry's first owned media software for marketers.Obaid Durrani leads influencer and partnership content at Clay, which helps enrich data, automate personalized outreach, and implement ideas for GTM (Go-To-Market) strategies.
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The Secrets to Thriving Creator-Brand Partnerships
If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.
Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.
To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with! -
In this episode of Stop the Scroll, host Brianna Doe speaks with David Walsh, founder and CEO of Limelight, about B2B influencer marketing and the future of creator partnerships.
=========================================Best Moments:
(01:27) David's journey with Limelight and B2B influencer marketing
(04:45) Limelight's focus on LinkedIn and other platforms
(05:22) Successful B2B influencer marketing strategies
(07:24) Limelight's campaign management capabilities
(10:13) Challenges in B2B influencer discovery on LinkedIn
(13:44) Comparison of influencer marketing to traditional ad spend
(16:15) The effectiveness of thought leadership ads on LinkedIn
(18:51) How to define if partnerships are done well
(24:00) Integrating creators into marketing teams
(27:15) Using Clay as an example of successful B2B influencer marketing
(32:10) The importance of investing time in setting up influencer marketing programs
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Guest Bio: David Walsh is the founder and CEO of Limelight, the first B2B creator partnership platform. With a background in B2B software, particularly in HR and talent acquisition, David launched Limelight to help world-class brands scale their go-to-market strategies through content partnerships with verified B2B creators. His experience in launching and scaling startup companies led him to focus on the growing field of B2B influencer marketing, where he aims to make creator partnerships more transparent, authentic, and convenient for both brands and creators.
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The Secrets to Thriving Creator-Brand Partnerships
If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.
Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.
To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with! -
In this episode of Stop the Scroll, host Brianna Doe interviews Daniel Disney, an internationally renowned LinkedIn and social selling trainer, about social selling strategies, building audiences on LinkedIn, and influencer marketing.
=========================================Best Moments
(01:21) Definition of social selling
(02:36) Tips for getting started with social selling
(07:30) Balancing personal and professional content on LinkedIn
(10:59) Impact of video content on LinkedIn and social selling
(16:57) Building and maintaining a valuable audience on LinkedIn
(23:31) Deciding which brands to partner with as a creator
(26:34) Pros and cons of different influencer marketing compensation models
(32:41) The future of influencer marketing on LinkedIn
=========================================Guest Bio
Daniel Disney is an internationally renowned LinkedIn and social selling trainer, sales author, and founder of The Daily Sales, one of the largest communities for sales leaders and salespeople worldwide. He is also the host of the Social Selling Podcast and has built a significant following on LinkedIn, where he shares valuable insights on social selling and sales strategies.=========================================
The Secrets to Thriving Creator-Brand Partnerships
If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.
Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.
To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with! -
In this episode of "Stop the Scroll," host Brianna Doe sits down with Nicole Ponce, the influencer marketing team lead at Semrush, to discuss B2B influencer marketing strategies, successful campaigns, and the future of influencer marketing in the B2B space.
=========================================Best Moments:
(01:35) Nicole's role as the first influencer marketing manager at Semrush
(04:58) Discussion of successful influencer marketing campaigns
(14:48) Approach to long-term partnerships with influencers
(28:29) Semrush's upcoming conference and influencer involvement
(31:43) Advice for B2B marketers interested in influencer marketing
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Guest Bio:
Nicole Ponce is the influencer marketing team lead at Semrush, a leading online visibility management SaaS platform. With nearly five years of experience at Semrush, Nicole was the first influencer marketing manager hired by the company. She specializes in building long-term partnerships with influencers and educators in the marketing space, focusing on creating value for both the brand and the influencers' audiences.
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The Secrets to Thriving Creator-Brand Partnerships
If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.
Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.
To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with! -
In this episode of Stop the Scroll, host Brianna Doe interviews Natalie Marcotullio from Novatic about building and managing a hybrid influencer and advisor program for B2B SaaS companies.
=========================================Best Moments:
(00:34) Introduction of guest Natalie Marcotullio and her role at Novatic
(01:30) Overview of Novatic's hybrid influencer and advisor program
(03:32) Criteria for selecting advisors and the importance of audience match
(05:06) Structure of advisor deals and the benefits of starting with 3-month contracts
(07:46) Tracking results and measuring word-of-mouth impact
(10:55) Challenges in managing the program with a lean marketing team
(14:00) Evolution of relationships with advisors over time
(17:13) Approach to adding new advisors to the program
(19:58) Tips for building an advisor program, including compensation structure
(21:50) Final thoughts on creating meaningful relationships with advisors
=========================================Guest Bio
Natalie Marcotullio is the Head of Growth and Operations at Novatic, where she focuses on helping SaaS companies improve their prospects' buying experience. As a two-time solo marketer for SaaS startups, Natalie has built and refined Novatic's hybrid influencer and advisor program over the past two years, growing it to include 13 different advisors.=========================================
The Secrets to Thriving Creator-Brand Partnerships
If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.
Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.
To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with! -
In this episode, host Brianna Doe interviews Nick Bennett, founder of Tack, a marketing and media firm, to discuss the growing role of B2B influencer marketing, the creator economy, and the future of brand-influencer partnerships.
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Best Moments:(01:22) How people-first go-to-market (GTM) strategies tie into influencer marketing and build stronger connections between brands and their audiences
(05:02) How to maintain authentic relationships with influencers while driving business results
(09:47) Why micro-influencers are key to successful B2B marketing campaigns
(21:26) Differentiating between creators and influencers and why audience engagement matters more than follower count
(27:14) Setting fair rates for influencers in this range and ensuring value for both sides
(32:17) Why the industry needs more matchmaking services between B2B brands and influencers
(32:46) A preview of Nick’s upcoming book, which explores the future of influencer partnerships in the B2B space
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Guest Bio:
Nick Bennett is the founder and co-founder of Tack, a marketing and media firm specializing in B2B influencer marketing. A strong advocate for people-first go-to-market strategies, Nick also serves as an advisor for Limelight, a B2B influencer marketing platform, and is the author of an upcoming book that provides insights on how B2B brands can effectively partner with creators and influencers to drive revenue and business impact.
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The Secrets to Thriving Creator-Brand Partnerships
If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.
Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.
To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with! -
In this episode, host Brianna Doe sits down with Jonathan Ronzio, co-founder and CMO of Trainual, to discuss how the company has innovated its approach to influencer marketing and brand partnerships. Jonathan shares insights from their journey with influencer marketing, from celebrity endorsements to building long-term partnerships with micro-influencers.
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Best Moments:
(03:16) Trainual's initial foray into influencer marketing through Cameo, using celebrity shout-outs
(06:58) Working with more niche influencers who have more relevant, engaged audiences
(10:47) How Trainual partnered with 90s R&B star Montell Jordan for a memorable campaign
(18:06) Common mistakes in using influencer marketing software and strategies, focusing on authenticity and fit
(21:39) How Trainual is successfully leveraging LinkedIn for influencer marketing campaigns
(23:22) Long-term relationships with influencers and staying aligned on values
(30:56) How they evaluate the effectiveness of influencer marketing, focusing on ROI and qualitative brand engagement
(35:10) The importance of alignment between sales and marketing teams for seamless influencer campaigns
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Guest Bio:
Jonathan Ronzio is the co-founder and CMO of Trainual, a platform for organizing business processes and training. With a background in adventure documentary filmmaking and outdoor brand marketing, Jonathan brings a unique perspective to B2B SaaS marketing. He is passionate about pushing creative boundaries while driving measurable results. Jonathan is also a musician and author, with an upcoming children's book and album release.
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The Secrets to Thriving Creator-Brand Partnerships
If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.
Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.
To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with! -
In this episode, host Brianna Doe continues her in-depth conversation with Janelle Amos, Founder and Chief Growth Officer at Elevate Growth. They dive into the complexities of integrating influencer marketing within B2B brands, highlighting the importance of setting realistic expectations, breaking down internal silos, and steering clear of cookie-cutter solutions.
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Best Moments:
(01:08) The dangers of "best practices" leading to commoditization in influencer marketing
(04:48) Practical tips for solo marketers and lean teams to effectively manage influencer marketing
(13:12) Debating where influencer marketing should fit within the marketing structure of an organization
(18:11) Aligning influencer marketing with broader company goals and cross-departmental collaboration
(21:31) Why influencer marketing should complement, not replace, paid advertising
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Guest Bio:
Janelle Amos is the Founder and Chief Growth Officer at Elevate Growth, a demand generation agency focused on helping B2B SaaS companies drive revenue. With over a decade of experience in the SaaS industry, Janelle is a strategic marketer known for her expertise in revenue growth for early-stage startups. She also hosts the Demand Gen Made Simple podcast, where she shares her insights and experiences.
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The Secrets to Thriving Creator-Brand Partnerships
If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.
Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.
To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with! -
In this episode, host Brianna Doe dives into the world of B2B influencer marketing with Janelle Amos, Founder and Chief Strategist at Elevate Growth. They explore the growing importance of influencers in the B2B space, how to allocate budgets, and the best practices for optimizing your influencer marketing campaigns.
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Best Moments:
(05:55) The debate around influencer marketing in B2B and which engagement formats work best
(10:25) Advice on how to effectively allocate budget between influencer marketing and other channels
(12:45) Tips for managing expectations and staying innovative in influencer marketing
(17:43) Minimum spend recommendations for testing and refining your influencer marketing efforts
(19:03) Optimizing for the right metrics to ensure campaign success
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Guest Bio:
Janelle Amos is the Founder and Chief Strategist at Elevate Growth, where she specializes in demand generation strategies for B2B SaaS companies. A former three-time head of demand generation at B2B SaaS startups, Janelle now dedicates her time to consulting, speaking engagements, and a one-to-one coaching program, helping demand gen marketers excel.
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The Secrets to Thriving Creator-Brand Partnerships
If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.
Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.
To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with! -
In this episode, host Brianna Doe interviews Nathan Jun Poekert, a CMO advisor, brand marketing consultant, and content director. They discuss the state of influencer marketing, optimizing for social media search, and how brands can approach influencer partnerships effectively.
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Best Moments:
(01:22) Nathan reflects on the early days of influencer marketing and shares his excitement about its growth and integration into media budgets
(03:25) Influencers being the first touchpoint for brand discovery, emphasizing the importance of social search engine optimization (socio)
(06:20) How brands can optimize their content for social media search
(12:16) Nathan shares his criteria for accepting sponsored opportunities, prioritizing creative freedom and authentic alignment with brands he actually uses
(20:27) Stressing the importance of identifying the right influencers for a brand's specific content and messaging rather than solely focusing on reach and engagement
(31:35) Explaining the lack of senior influencer marketing leadership roles and predicting the industry's evolution
(39:07) Delving into the credibility of thought leadership content, emphasizing the importance of considering the source and sample sizes when evaluating industry reports and statistics
(41:15) Discussing the implications of the potential TikTok ban and advising brands to continue their efforts on the platform for the time being
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Guest Bio:
Nathan Jun Poekert is a CMO advisor, brand marketing consultant, and content director with over 16 years of experience in brand marketing. He has worked with major brands like American Eagle, Clairs, BMW Group, Starbucks, and more, helping them reimagine their brand strategy, organic social, paid social, influencer, creator, and content production practices.
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The Secrets to Thriving Creator-Brand Partnerships
If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.
Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.
To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with! -
In this episode, host Brianna Doe sits down with marketer and influencer Bridget Poetker to delve into the nuances of influencer marketing and share strategies for building successful, authentic partnerships with creators.
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Best Moments:
(03:30) The debate: Macro vs. Micro influencers—Which is better?
(05:31) The benefits of a gifting approach in influencer campaigns
(08:30) Aligning with creators' values for authentic partnerships
(10:18) Success stories from working with creators outside your niche
(12:05) The challenge of attributing ROI to influencer campaigns
(14:59) Balancing creative freedom and brand consistency in partnerships
(18:54) Employee advocacy vs. influencer partnerships: Pros and cons
(21:52) Tips for vetting and selecting the right influencers for your brand
(25:39) Alternative product launch strategies beyond press releases
(28:49) The value of taking risks and experimenting in marketing -
In this episode, host Brianna Doe interviews AJ Eckstein, founder and CEO of Creator Match, a LinkedIn creator marketing platform. AJ shares his insights on the untapped potential of LinkedIn for influencer marketing and how brands can leverage it to drive growth and build successful partnerships.
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Best Moments:
(00:34) AJ Eckstein's background and why he chose to focus on LinkedIn for influencer marketing
(01:02) The perception of LinkedIn influencer marketing among brands and creators
(04:26) The organic growth of Brianna's LinkedIn following and the lack of brand deals initially
(05:02) AJ's perspective on LinkedIn's limitations in analytics and the need for better tracking tools
(08:13) The value proposition of LinkedIn influencer marketing for B2C brands
(10:08) The importance of understanding customer acquisition costs and lifetime value for LinkedIn campaigns
(12:54) The benefits of whitelisting creators' content for paid ads on LinkedIn
(14:15) The need for creators to negotiate usage rights and compensation for whitelisted content
(16:07) Brianna's excitement about LinkedIn's thought leader ads and their potential for marketers and creators
(18:36) The challenges of getting accurate analytics and reporting on LinkedIn campaigns
(24:56) Common mistakes brands make when starting with LinkedIn influencer marketing
(29:33) Working directly with marketers or leadership teams for influencer campaigns
(32:34) The importance of investing in longer-term partnerships and the ideal length
(35:38) Final thoughts and advice on building impactful, long-term influencer partnerships
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Guest Bio:
AJ Eckstein is the founder and CEO of Creator Match, a LinkedIn creator marketing platform. His mission is to unlock the untapped potential of LinkedIn, foster trust, increase awareness, and drive conversions for marketers, helping them build impactful and successful brand campaigns. -
In this episode, host Brianna Doe welcomes Casey Hill, the Senior Growth Marketing Manager at ActiveCampaign, to discuss building an influencer marketing program from the ground up.
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Best Moments:
(01:16) Casey shares insights into how he started building ActiveCampaign's influencer marketing program
(02:03) He explains the compensation model they used, involving cash, affiliate commissions, and free software accounts
(04:12) Casey discusses some challenges they faced, such as assuming all audiences were identical across channels
(06:23) He talks about the importance of understanding what the influencer can control in terms of driving conversions
(08:34) Bri asks if ActiveCampaign required influencers to have used their product before partnering with them
(11:22) Casey shares his perspective on the importance of building long-term relationships with influencers
(13:14) Brianna asks about the size of ActiveCampaign's marketing team
(15:40) Casey discusses the challenges they faced with influencer marketing platforms and finding relevant influencers
(19:46) He differentiates between performance-oriented, asset promotion, and brand awareness campaigns
(26:45) Casey explains their approach to negotiating with influencers, focusing on bundling deliverables rather than just negotiating the price
(30:47) The importance of building long-term relationships with influencers
(33:12) Casey shares an interesting trend he's observed with brands boosting influencer posts
(35:37) Brianna highlights the value of renewing contracts and building long-term partnerships with influencers
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Guest Bio:
Casey Hill is the Senior Growth Marketing Manager at ActiveCampaign, a SaaS solution for personalized email marketing, automation, and sales engagement. He has been instrumental in building ActiveCampaign's influencer marketing program and shares his insights and learnings from the process. -
In this episode, host Brianna Doe discusses the pay gap between white and black creators in influencer marketing among other industry hot topics.
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Best Moments:(01:48) Qetsiyah shares the results of a poll she conducted on LinkedIn, revealing that many people of color are the only ones on their marketing teams
(06:37) They discuss the impact of being the only person of color on a team and the responsibility that comes with it
(09:23) Qetsiyah shares her thoughts on the Tarte x Fanita controversy and the brand's history of ignoring people of color
(14:32) Brianna provides context on the Fanita situation and her criticism of the pay gap between herself and other creators like Alex Earl
(19:51) They question whether Fanita is the right person to lead the conversation about the pay gap, given her divisive approach
(24:19) Brianna asks about finding a middle ground when creators quote vastly different rates for the same campaign
(28:18) Qetsiyah shares her final thoughts on paying creators fairly, educating oneself, and being sincere in addressing diversity
================================Guest Bio:
Qetsiyah Jacobson is the founder and head of social at Coachella Studio, where she builds community-focused brands for founders, creatives, and startups. Known for her expertise in community and influencer marketing, Qetsiyah is passionate about promoting diversity in the industry.
Website: https://www.kokelastudio.com/
LinkedIn: https://www.linkedin.com/in/qetsiyahjacobson/ -
In this episode, host Brianna Doe interviews Tobi Oluwole, CEO of Magnate, about Tobi's approach to aligning brand partnerships with his message, leveraging LinkedIn for influencer marketing, and content creation as a founder.
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Best Moments:
(01:33) Tobi explains the origin of the name "Magnate" and the concept behind his company
(02:53) Tobi's approach to choosing brand partnerships that align with his message
(05:02) Differentiating between great and not-so-great brand partnerships
(08:03) The value of top-of-funnel awareness rather than bottom-of-funnel metrics like sales
(10:03) The potential of LinkedIn as a high-intent marketing channel for founders
(13:14) The importance of founders building their personal brands to drive traffic and trust
(15:17) Tobi's advice for founders starting to create content on LinkedIn
(17:38) Leveraging LinkedIn connection requests for lead generation
(18:44) The rise of video content on LinkedIn and Tobi's thoughts on it
(21:02) Standing out on LinkedIn amid perceived saturation
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Guest Bio:
Tobi Oluwole is the CEO of Magnate, where he helps founders and entrepreneurs build profitable businesses through LinkedIn content. As a creator who has generated over 200,000,000 impressions on LinkedIn, Tobi partners with brands to create content that aligns with his message and audience.
Website: tobioluwole.com
LinkedIn: https://www.linkedin.com/in/thetobioluwole -
In this episode of "Stop the Scroll," host Brianna Doe welcomes Lloyd George, a talent manager at Agency Cliquish, where he creates a roster of Black tech and gaming talent, and a content creator himself.
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Best Moments:
(02:06) Brianna and Lloyd discuss the pros and cons of creators publishing video content on LinkedIn
(07:17) They delve into the negotiation process for video content creation and brand partnerships, touching on criteria like revisions and compensation
(14:14) Brianna brings up Lloyd's openness about his influencer journey and revenue, leading to a discussion on the micro vs. macro influencer debate
(21:22) Lloyd shares his controversial thought on how enough micro-influencers can potentially skew the perception of a product being the best in its space
(24:13) Lloyd emphasizes the importance of brands building authentic relationships with creators, even those they may not be working with currently
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Guest Bio:
Lloyd George is the talent manager at AgencyClickish, where he creates a roster of Black tech and gaming talent. Outside of work, he is also a content creator himself, focusing on LinkedIn as his preferred platform.
Interested in Lloyd's newsletter? Check it out! - Visa fler
