Avsnitt
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How do you inject more personality into your brand, help keep customers engaged and tell a story? One of those ways is by using stop motion in your creative socials, videos and reels. And today I'm chatting with Alice Loveday, founder of Loveday Social and the queen of Stop Motion.
Highlights include
- **Introduction to Stop Motion:
- Definition and magical elements of stop motion.
- Why it’s so engaging and valuable for marketing and sales.
- **Business Applications:
- Distinguishing your brand and telling stories through stop motion.
- Highlighting unique selling points (USPs) and product features.
- The power of stop motion in social media and paid ads.
- **Common Misconceptions:
- Debunking the myth that stop motion is time-consuming.
- Tips for creating quick, effective stop motions using minimal equipment
- **Practical Advice:**
- Recommended apps: Life Lapse and Stop Motion Studio.
- Top five must-have stop motion content types for product businesses.
- Step-by-step process for coming up with stop motion content.
Guest Alice Loveday
https://www.lovedaysocial.com/
https://www.instagram.com/loveday.social
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Watch the full episode on You tube
https://www.youtube.com/@thebuyerandretailcoach/podcasts
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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When was the last time you audited your website and looked at it from the point of view of a user? This weeks episode we chat all about increasing your website conversion and enhancing the experience of the user.
Aime Cox from Studio Cotton is an expert when it comes to crafting and designing websites and shares their insights and tips on why your conversion may not be where it should be and what you can do about it.
Some of the areas we talk about
E-commerce Conversion Rates:**
- Understand what makes a good conversion rate and why smaller businesses might achieve higher rates (around 3-3.5%).
User Experience (UX) and Product Descriptions:**
- Listen to Amy’s golden advice on website optimization and the importance of regular SEO updates focusing on product descriptions and product collections.
**Audit and Optimize:**- Learn about the importance of regularly auditing your website to identify issues hampering conversion rates. Amy also provides insightful advice on utilizing customer and press reviews to enhance product descriptions.
Guest
Aime Cox founder
Studio Cotton offer thoughtfully crafted website design and expertise for small businesses and podcasts
https://studiocotton.co.uk/
https://www.instagram.com/studio.cotton/
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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Saknas det avsnitt?
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Communications expert, journalist and PR guru Priscilla Pollara joins the start scale succeed podcast to chat
Pitching to journalists and how to engage with them and how to find the right ones for your brand & products.
Creating the story the journalist wants to hear and feature
Collaborating with aligned brands to boost your visibility and leverage audiences
Engaging customers through compelling stories and what that looks like and how to craft them.
Understanding your unique Value proposition
Guest bio
With a background rooted in newspapers, Priscilla Pollara brings a unique perspective to problem-solving in the world of PR and communications. This distinct approach is the cornerstone of their firm, Top Trick, which is the culmination of years of experience in communications, journalism, reputation management, and branding.
Priscillas journalistic eye allows them to view every project through a distinct lens, ensuring thorough and insightful strategies that set their clients apart in a crowded marketplace.
https://toptrick.co.uk/collections/courses
https://toptrick.co.uk/
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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The tables are turned this week where Nicole is chatting with Jacqui Ripley spilling the tea on what retailers want and what to include in your pitch deck and some other nuggets such as
⭐️ Rookie mistakes brand owners can make including packaging
⭐️ How to grab a buyer's attention
⭐️ The key information to put in a retail deck
⭐️ How to handle negotiation
⭐️ The importance of getting your pricing right from the get go
Interviewer
Jacqui Ripley
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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Connecting and engaging with your customer is key and one way to do this is through pop ups.
This week’s guest is Matt Hopkins founder of the great brand exchange.
The Great Brand Exchange was founded in 2014 with two goals in mind. The first was to help small businesses grow and scale by giving them a route into retail. And the second was to bring exciting, unique, local products to major retailers enabling them to offer something different alongside their big-name brands.
On the podcast Matt chats about:
Consumer behaviour and trends and what consumers want from a brand Shifts towards localism and the desire for brands that reflect consumers' core values.Importance of storytelling, authenticity, and personalized experiences in brand engagement.How pop-ups serve as a potent marketing tool.
Benefits of temporary retail spaces from driving sales to engaging consumers.Pop-ups’ role in rapidly responding to trends and consumer demands.Setting Up a Successful Pop-Up**
Essential steps involved in preparing for a pop-up event.The importance of location, design, and storytelling in attracting and engaging customers.Strategies for creating impactful visual merchandising and product displays.https://www.instagram.com/thegreatbrandexchange/
https://thegbexchange.com/
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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You are what you eat, well in this case you are what you put on your skin, inspired by superfoods and plant based ingredients Roshanne transitioned from a legal career into the beauty industry and founded The Glowcery.
Listen to hear how
Before Roshanne even launched she had been sent a cease and desist from Chanel
How the brand launched and why it was successful from the beginning
How the Glowcery are marketing and growing their brands and standing out in every increasing competitive market
What is working for them with influencer marketing
And why pushing yourself outside your comfort zone is key for your growth as an entrepreneur.
Guest
Roshanne Dorset founder of the The Glowcery
From the court room to cosmetics
Roshanne's journey into holistic wellness began five years ago when she embraced a vegan lifestyle. Initially motivated by a desire to enhance her diet.
Roshanne experienced profound improvements in her overall health; her skin became clearer and her Roshanne was inspired to found "The Glowcery," a company dedicated to creating skincare products that align with the principles of a plant-based lifestyle, nourishing the skin as wholesomely as the foods she consumed.
https://www.theglowceryshop.com/
https://www.instagram.com/theglowceryshop/
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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What’s a personal brand and how do you build one when you are also building your product business?
This weeks episode Martha Keith founder of Martha Brook Stationery joins the start scale succeed podcast and we chat about how you can make your brand stand out with personal branding, sharing your story and bringing your community on the journey.
Highlights include
How & why you should show up as the founder to differentiate your brand
The power of personal branding and debunking the current trend for faceless accounts
The Do’s and Don’ts of personal branding
How to create engaging content
Developing the story of your brand
Guest Martha Keith founder of Martha Brook Stationery an award winning multi 7 figure stationery brand. Martha is an entrepreneur, speaker, writer and mentor
You can find out more at
https://www.marthabrook.com/
https://www.instagram.com/marthabrookldn/
https://www.instagram.com/businesssecretsclub
https://www.marthakeith.uk/
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
Host Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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What to do when your product business just isn’t working for you anymore?, this is where Kayley was a few months ago and she has reassessed and reflected on what she wants her brand and business to be and so she is pivoting and changing her business model.
In this episodes she shares her journey of how she started, the challenges she has faced and why she is pivoting to move forward with podcast host Nicole Higgins
Some of the topics covered
Building a Brand with a Unique Selling Proposition:** Learn about Kayleigh's strategic shift towards a brand with an "always-in-stock" component, annual color changes, and seasonal drops.
Wholesale and Market Strategies:** Insight into Kayleigh’s plans to wholesale her brand, her preparation for trade shows, and why she chose to delay her participation to ensure brand readiness.
The Emotional Journey of Entrepreneurship:** Kayleigh discusses overcoming her fear of failure, redefining what failure means, and the personal pride she takes in managing her business alongside motherhood.
Strategic Pivots and Operational Changes:** Hear how Kayleigh handled challenges including subletting her store space, closing the playroom, and her plans to focus more on her own successful brand.
Future Aspirations and Current Projects:** Get a sneak peek into the upcoming launch of Kayleigh's new brand and the winter collection planned for September/October.
Host Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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At some stage in your business journey you may look for investment to help you start or grow. This week in ep 141 Luke Desmond joins the podcast to demystify investment and explain the investment landscape, who you should be approaching depending on what stage your business is at and the funds you are looking for.
Highlights of this episode include:
Pitching to Investors: The value of a compelling story, clear data, and a precise ask in your pitch deck. Understand your business valuation and be prepared with all necessary documentation.
Business Valuation: Factors influencing valuation and the differences between valuation methods based on profit or potential growth.
Preparing for Investment: A walk-through of how to best get ready for investment, including having a well-organized pitch deck and data room for potential investors.
Explaining Lifetime value We delve into the components required to calculate a customer's lifetime value – average order value, frequency of purchases, and customer retention period – using a kidswear business as a case example.
Client Acquisition Cost (CAC) Insight: Understanding CAC not only in terms of initial profit but over the longevity of client relationships and how it influences marketing budgets and investor relations.
Seed Enterprise Investment Scheme (SEIS) and Enterprise Investment Scheme (EIS): Luke breaks down these tax-relief schemes aimed at aiding investors who back risky startups.
Investor Relations: Tips for aligning with the right investors – what to look for, what to ask, and how to establish mutual expectations for a fruitful partnership.
Guest
Luke Desmond founder of crisp accountancy and fractional CFO has worked with businesses across a range of sectors but has specialist knowledge of technology, SaaS & E-commerce. He has helped businesses fine-tune original ideas & launch from day 1, raise seven figures and exit for eight figures.
founder and CEO of Crisp Accountancy, an accountancy firm that works with a range of businesses from Solopreneurs to Scale Up in a variety of different sectors.
Luke works with businesses across a range of sectors but has a specialist knowledge of and passion for technology, SaaS & E-commerce.
Through his work as Fractional CFO, he helps businesses fine-tune original ideas & launch from day 1, raise seven figures and exit for eight figures. He is on a mission to improve the financial understanding of business owners and I works closely with businesses to increase their profits and equip them with the necessary skills to master their finances and make better informed financial decisions.
https://www.instagram.com/crispaccountancy/
https://crispaccountancy.co.uk/
https://www.linkedin.com/in/lukedesmond/
https://www.lukedesmond.co.uk/
Host Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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This weeks episode Nicole chats about how to build commercial ranges for your product business.
Nicole shares some of the mistakes she made whilst working as a buyer for major high street retailers and how you can create and develop products that are the right fit for your business
Focusing on people, the product and profit Nicole breaks down actions to take when planning for the seasons ahead.
The Host
Nicole Higgins is a seasoned professional with over 18 years experience in the retail industry, having worked as a buyer with blue-chip companies such as Primark and M&S across multi product categories from Bras to Beauty
Her journey in the corporate world has equipped her with a wealth of knowledge and insights that she now dedicates to empowering startups and small to medium-sized enterprises (SMEs) in their journey to growth, profit and scalability.
Nicole specializes in guiding businesses through the intricacies of start up, strategy, sourcing and product development. Her keen understanding of market dynamics allows her to provide tailored solutions that drive success in today's competitive landscape.
Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsors
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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Using a distributor for your beauty or wellness brand can catapult your growth.
In ep 139 of start scale succeed host Nicole Higgins chats with Catherine Collins about the practical tips for identifying and collaborating with the right distributor.
Catherine established a distribution agency in the middle east and now provides expert consultancy for beauty and wellness brands
This week some of the topics covered are
The pivotal role of distributors in a brand's expansion and the critical factors that determine when a brand is ready to work with a distributor.The financial mechanics of distributor partnerships, including the ideal margin rule for pricing The distinction between the roles of distributors and agents in the growth of a brand, and what brands can expect from each.Characteristics of founders who steer their brands towards success, such as a growth mindset, resilience, and a purpose-driven approach to their business.An overview of current trends shaping the beauty industry, including consumer interest in scientifically-backed products and doctor-led brands. Practical tips for identifying and collaborating with the right distributor, including questions to ask and strategies to foster a lasting and beneficial relationship.Guest
Catherine Collins
Catherine’s career spans across multiple markets from building an international beauty distribution business in the Middle East to advising some of the world’s most well known beauty brands on their global strategy and working closely with high growth startups and connecting them with investors. She has a deep understanding of international markets and how to scale a brand successfully and has worked with a variety of different retailers and distributors worldwide.
https://www.constellarconsultancy.com/
https://www.instagram.com/constellarconsultancy/
Host
Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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The retail market in the middle east is worth approx $80 billion dollars, but how do you break into that market as a brand and what do you need to consider
In this episode of Start Scale Succeed Nicole chats with Abbie founder of base brands a brand strategy & consulting company based in Dubai about selling and launching in the Dubai market
Some of the areas discussed are:
Tips and advice for breaking into the market from customers to logistics What to consider culturally and shopping habits in Dubai Trends & Market changes that are emerging in the middle east Red tape and legislation The mistakes the small businesses make when trying to sell in Dubai The different types of retailers and expected payment termsGuest
https://www.basebrandsco.com/
https://www.instagram.com/base.brands/
Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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Recent closures of high street chains further highlights the challenges of bricks and mortar stores, but how are the new kids on the block building their businesses and creating a community.
This episode I chat with Cat Anderson founder of sustainable clothing store Treen a vegan fashion retailer, offering a selection of style must-haves from a carefully selected group of brands that make a positive difference. Providing a killer wardrobe without Killing the planet.
This episode we chat about her start up journey, what she is doing to build the business and building relationships and becoming more than a retail brand and how she gets the community and her team involved in the brand.
The sustainable initiatives that she has planned for the future and why they mean so much to her and the brand.
https://www.instagram.com/shoptreen_/
https://shoptreen.com/
Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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Are you using your stories to their full potential?
Using stories to connect and sell is key to help you business grow. Ep 136 is with creative content consultant May Castillo our key focus today is How to sell in your stories.
Some of the topics we chat about are:
"Fearless Selling" - Overcome the emotional barriers to confidently sell your products or services."Sales Foundations" - Understand essential sales strategies before utilizing Instagram stories to sell."Consumer Shifts" - Adapt to changes in consumer behavior favoring stories and messaging over feeds and reels."Story Sequencing" - Craft a compelling narrative throughout the day to engage viewers and lead them to purchase."Client Transformations" - Use client stories to show the impact of your product, enhancing its value proposition."Storytelling Mastery" - Maintain a logical sequence in storytelling; start with a problem and end with a solution."Creative Sales" - Infuse creativity in sales through gamification and customer involvement for better engagement."Avoid Mistakes" - Ensure context, relevance, and storytelling flow to avoid common storytelling pitfalls."Profile Optimization" - Create a strong profile with strategic pinned posts to attract and retain followers."SMS Engagement" - Utilize SMS marketing sparingly to build personal connections and boost engagement.Guest
May Castillo
https://www.instagram.com/talktomay/
https://www.talktomay.com/10commandmentsofigstories
Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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On average 35-40% of your turnover in your product business should come from your email marketing. If you're not quite reaching that target then this episode is for you.
This week in the start scale succeed podcast I chat with Hannah Spicer email marketing expert
During the podcast, Hannah shares valuable insights on:
- Mistakes businesses make with their emails
- Building effective retention and win-back email flows
- Optimizing open and click-through rates
- Creating engaging and successful email campaigns
- And much more!
If you're new to email marketing or looking to enhance your current strategies, this episode is a must-listen. Gain practical advice and actionable tips straight from an industry expert.
Guest Hannah Spicer
https://www.instagram.com/hannahspicer_consulting/
https://www.hspicerconsulting.com/
Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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In this episode of Start Scale Succeed host Nicole Higgins is joined by guest Katie Tucker, author of "Do penguins eat peaches and founder of Product Jungle. Together, they delve into the essential topic of understanding customers and how businesses can leverage this understanding to thrive. Katie provides invaluable insights into market research, customer discovery, and the importance of aligning with customer values.
Listeners will gain practical tips for conducting effective surveys, testing product viability, and maintaining a collaborative approach with customers. Whether you're an established business or an entrepreneur just starting out, this episode offers actionable strategies to enhance your relationship with your customers and fuel business growth.
Buy Katies’ Book Do penguins eat peaches book
https://www.productjungle.co.uk/about
https://www.instagram.com/productjungle/
Guest Bio
Katie Tucker is an inspirational product leader with over twelve years’ experience in leading teams and delivering stand-out digital products and services. She is also a writer, author of the Amazon bestselling book Do Penguins Eat Peaches? and a speaker.
In 2020, she set-up Product Jungle. A boutique consultancy with bite - using tools and hacks from the world of big tech to help small businesses and social enterprises embrace customer problems and build products and services that sell.
After starting her career in the fast-paced world of commodity markets, working her way up from business reporter to managing editor and overseeing the daily product and digital delivery of ten B2B publications, she worked for a successful FTSE 100 company for over ten years, inspiring teams, setting product strategies and delivering transformational digital products with a clear focus on user needs.
In 2018, she made the bold move to quit the corporate 9-5 to travel the world for ten months with her family, a life-changing experience which led to renewed sense of purpose. Product Jungle was born out of a passion of demystifying big tech practices.
Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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The UK wedding industry is worth £14 billion and this weeks’ Guest is definitely having their slice of the pie.
Revolutionizing the bridal industry with the “airbnb” of bridal rentals.
I chat with co-founder Ella Gaskell about PS Bridal Rental, a rental and resale platform.
Celebrity Stylist Ella partnered with Zoe Jervoise Graham
to start the business after establishing during covid that there was a definite gap in the market for the idea
We discuss about how the idea came to life and how networking and tech accelerator programmes helped the business happen and move forward.
The Unique features and services that P.S. Bridal Rental's offerings, including at-home try-ons, reversible alterations, and the recent addition of a resale service for wedding dresses.
The Future ambitions of the business- Get an exclusive glimpse into P.S. Bridal Rental's global expansion plans and its mission to cater to diverse cultures and traditions in the wedding space.
P.S. Bridal Rental is not just a business; it's a game-changer in the wedding industry, empowering brides to embrace sustainable and affordable options without compromising on their dream attire.
https://www.instagram.com/psbridalrental
https://psbridal.co.uk/
Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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Content pillars - a term we often hear talked about in relation to social media and creating content but what are they? how many should you have? and how do you establish what they are, In this episode Nicole chats with Char Dixon ex head of marketing for Dune and New Look (to name a few ) and founder of loud mouth content.
Chars’ aim is to reduce the overwhelm of content creation for small business owners
The episode guides both new and existing businesses on reassessing scattered content and aligning it with both brand values and audience interests
Char Dixon https://www.loudmouthcontent.com/
Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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From running home on her lunch break to post orders to now owning a bricks and mortar store, a thriving online business and co-founding a ladies fashion brand.
In this weeks episode of Start scale succeed (ep 131) I chat with Sophie Cafolla founder of stock & Co a stunning children’s lifestyle brand on how the brand has evolved over the years and why bricks and mortar is key to their growth.
Sophie shares great insight and tips that will really help and inspire you in you business and on your journey.
Listen to hear how:Sophie Embraced Failure Using early setbacks as learning opportunities to improve business strategies and product offerings
How they rebranded so that they could strategically expand and diversify the business
How understanding the numbers and the financials were key to help navigate growth and plan feedbackHow listening to buyer feedback and acting quickly helped Sophie get stocked in their first wholesale account nationwide
Guest links
www.WonderCru.com
Www.stork-co.com
Host
Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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In this episode, we sit down with Nikki Coe, a branding expert and business coach specializing in working with co-founders.
Nikki shares her insights on why 65% of high-potential businesses fail due to co-founder fallout and offers valuable advice on nurturing successful partnerships.
From identifying tensions within the business to the importance of open communication, Nikki provides practical tips and real-life examples to help co-founders navigate the complexities of their relationships.
www.nickicoe.com
https://www.linkedin.com/in/nicki-coe
https://www.nickicoe.com/7questions
Host
Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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