Avsnitt

  • Welcome to episode 145 of Sports Management Podcast.

    Today’s guest is Houman Ashrafzadeh – the founder of Padium a “London’s premium padel club, in the heart of Canary Wharf”. Houman is a serial entrepreneur who in addition to Padium also has founded Urban Greens Salad bar, Coffydoor and 360 Capital. His latest venture, Padium, is backed by Spotify co-founder Martin Lorentzon, who is a big padel enthusiast as well.

    In this episode we spoke about:

    The padel landscape in the UK Learnings from “The Swedish Model” Challenges from starting a restaurant just before covid Why he chose Canary Wharf as the location for Padium What Houman has learned from Spotify co-founder Martin Lorentzon

    And much more!

    Timestamps:

    00:00 Intro
    00:21: Padium in Canary Wharf
    06:35: Learnings from "The Swedish Model"
    13:49: Backed by Spotify Co-Founder Martin Lorentzon
    15:28: Future Plans for Padium
    25:05: Padium Brand
    26:09: Advice for Aspiring Entrepreneurs
    31:07: Outro

    _____________________________________________________________

    Houman's Channels:

    https://www.linkedin.com/in/houmanashrafzadeh/
    https://www.instagram.com/houman.ash/?hl=en

    Padium's Channels:

    https://www.padium.com/
    https://www.linkedin.com/company/padium/
    https://www.facebook.com/padiumuk
    https://www.instagram.com/padiumuk/?hl=en

    _____________________________________________________________

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    www.sportsmanagementpodcast.com

  • Welcome to episode 144 of Sports Management Podcast.

    Åsa Edlund Jönsson is the Secretary General of the Swedish Olympic Committee. She has a long background from journalism and media. She worked for Swedish Television SVT for over 2 decades, and the last 6 years as Head of Sports.

    Åsa is a true trailblazer. She was the first female head of sport at SVT and also the first woman to commentate men’s ice hockey live on Swedish TV.

    In this episode, we spoke about:

    Reaching a gender equal sport coverage Losing the bid for the 2030 Winter Olympics The Swedish Olympic Committee’s stance on Individual Neutral Athletes from Russia and Belarus Sustainability and mega events

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/vu5BG-yRoJw

    Timestamps:

    00:00 Intro
    01:18 Swedish Olympic Committee
    04:35 Bidding for Winter Olympics 2030
    10:23 Sustainability & Mega Events
    11:45 Paris 2024 Olympics
    13:35 Individual Neutral Athletes
    17:45 Åsa's background
    19:20 First Female Hockey Commentator
    26:05 Head of Sport at SVT
    38:39 Promoting Gender Equality in Sports Coverage
    44:50 Outro

    _____________________________________________________________

    Åsa's Channels:

    https://www.linkedin.com/in/%C3%A5sa-edlund-j%C3%B6nsson-1301aa52/ https://www.instagram.com/sweasa1912/
    https://twitter.com/SWEAsa1912

    _____________________________________________________________

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  • Welcome to episode 143 of Sports Management Podcast.

    Marcus Walfridson is the Founder of Sarasota Paradise, a USL division 2 soccer club in the United States. He is also a former coach, entrepreneur and an author.

    Marcus wanted to live the American dream and decided to start a soccer club. Little did he know the challenges that would face him…

    Get ready to learn:

    How he managed to start a club during covid Why he got fired as a coach from Linköping How he managed to go 10 days without speaking, reading or writing Why branding is so important to Sarasota Paradise

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/Vnrd-cvYyWE

    Timestamps:

    00:00 Intro
    01:35 Sarasota Paradise
    10:00 Finding a Stadium
    11:11 US Soccer Landscape
    12:55 The Sarasota Brand
    18:25 Revenue Streams
    25:04 Being a Soccer Coach
    31:46 His Book: "Lessons From the Beautiful Game"
    33:21 Being Smart Without a Degree
    37:44 10 Days Without Talking
    42:18 Bumps On the Road
    46:06 Marcus' Best Advice
    48:03 Outro

    _____________________________________________________________

    Walfridson's Channels:

    https://www.linkedin.com/in/marcuswalfrid/
    https://www.instagram.com/marcuswalfrid/
    https://twitter.com/marcuswalfrid
    https://connect.marcuswalfridson.com/profile

    _____________________________________________________________

    Sarasota Paradise's Channels:

    https://www.sarasotaparadise.us/
    https://www.sarasotaparadise.store/
    https://twitter.com/srq_paradise
    https://www.instagram.com/sarasotaparadise/

    _____________________________________________________________

    Follow Sports Management Podcast on social media

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    www.sportsmanagementpodcast.com

  • Welcome to episode 141 of Sports Management Podcast.

    Kyle Sheldon is the founder and CEO of Name & Number - a soccer-specific marketing and creative agency built to connect teams and brands to American soccer fans and culture. He is also the co-founder of Pathway – where they help ambitious professionals break into and build a career in soccer.

    Kyle is an award-winning marketer with nearly 20 years of experience in pro sports and he has worked almost exclusively in soccer except for 2 years in NASCAR.

    In this episode we spoke about:

    What learnings he brought from NASCAR to soccer The story behind the Name & Number logo The rise of soccer in the US The importance of FIFA World Cup 2026 What are some hirable qualities

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/DIZEXD6D2Co

    Timestamps:

    00:00 Intro
    01:36 Name & Number
    03:52 Soccer in the US
    08:10 FIFA World Cup 2026
    10:45 Kyle's Soccer Origin
    12:58 Founding Pathway
    16:20 Hirable Qualities
    18:23 Managing Two Companies
    21:00 Importance of Business Relationships
    23:00 Working for NASCAR
    30:00 Leadership
    32:40 The Kuykenstrong Foundation
    34:25 The Name & Number Logo
    36:10 Marketing is Storytelling
    37:40 Kyle's Favorite Soccer Team
    39:07 Bumps On the Road
    42:44 Outro
    _____________________________________________________________

    Kyle's Channels:

    https://www.nameandnumber.com/
    https://www.instagram.com/kyleandnumber/

    https://twitter.com/kylesheldon
    https://www.linkedin.com/in/kylesheldon/

    _____________________________________________________________

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    www.sportsmanagementpodcast.com

  • Welcome to episode 140 of Sports Management Podcast.

    Brad Ross is the VP Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola Company. Brad started at Coca-Cola in 2007. He moved to Google for two years between 2019 and 2021 and then boomeranged back to Coca-Cola. He is born and raised in South Africa, but is currently living in Atlanta, where Coca-Cola has its global headquarters. Sport has always been a fundamental part of his life and shaped many foundational memories for him growing up.

    In this episode we spoke about:

    Why Marketing is a team sport Coca-Cola’s 100 year partnership with IOC Their new partnership with the International Cricket Council, ICC How Coca-Cola prepares for Paris24, FIFA World Cup 2026, LA28 and more How his upbringing in South Africa shaped him Africa as a sport continent on the rise Brad’s memories from FIFA World Cup 2010 in South Africa

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/7h_vaj9rTsQ

    Timestamps:

    00:00 Intro
    01:41 Marketing Is a Team Sport
    02:25 Sports Marketing and Partnerships at Coca-Cola
    05:32 Paris 2024 Olympic and Paralympic Games
    13:35 2010 FIFA World Cup in South Africa
    16:47 Brad's Upbringing In South Africa
    17:51 Africa's Potential with Sports
    21:10 FIFA World Cup 2026
    24:43 Working Multiple Mega Events Simultaneously
    27:09 Partnership With International Cricket Council
    28:19 Ideal Length of a Partnership
    30:34 How Brad's Interest For Sport Started
    34:05 Learnings From Sport to Business
    37:46 Coca-Cola Is a Great Place to Work
    40:51 Bumps On The Road
    42:42 Brad's Best Advice
    44:12 Outro

    _____________________________________________________________

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    www.sportsmanagementpodcast.com

  • Welcome to episode 139 of Sports Management Podcast.

    Jacob Turner is the co-founder of Moment Private Wealth and a former MLB pitcher. He was drafted in the 1st round, 9th overall, by the Detroit Tigers in the 2009 MLB draft. Now he is a financial advisor helping athletes make sound financial decisions.

    We spoke about:

    Signing a 7 million dollar MLB contract What he bought for his signing bonus How to choose a financial advisor The downsides of being an athlete Financial mistakes athletes make Reward vs lifestyle purchases Why he quit baseball

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/dUG_OUGQDc8

    Timestamps:

    00:00 Intro
    01:37 MLB Draft 2009
    02:29 Starting Baseball
    03:40 Life Changing Money
    05:34 Be the CEO of Your Own Life
    06:50 Elite Athletes Going Broke
    09:54 Finance Learnings From His Parents
    11:18 Moment Private Wealth
    15:13 Three Buckets of Investments & Taxes
    19:25 Mistakes Athletes Make
    22:00 Importance of Confidence
    25:42 Best Finance Books
    27:20 Downside of Being a Pro Athlete
    28:15 Defining Success
    29:38 Losing His Father
    30:58 Bumps On The Road
    32:47 Quitting Baseball
    34:35 Injuries From Baseball
    35:15 Be All In
    36:17 Outro

    _____________________________________________________________

    Jacob's Channels:

    https://www.instagram.com/thejacob_turner/
    https://twitter.com/TheJacobTurner
    https://www.linkedin.com/in/thejacobturner/
    https://www.youtube.com/@TheJacobTurner
    https://www.momentprivatewealth.com/

    _____________________________________________________________

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    www.sportsmanagementpodcast.com

  • Welcome to episode 138 of Sports Management Podcast.

    Lauren Johnson is a mental performance coach who has worked with the New York Yankees, US Women's National Team, and Google. She is also a speaker and soon to be author.
    She is training athletes, military personnel and business professionals as well as giving speaking engagements and hosting workshops.

    In this episode we spoke about:

    Losing her best friend to suicide Being forced to quit soccer due to 5 concussions How a man in the Starbucks drive through changed her life Traits among elite performers The power of opposite thinking Re-Focusing Psychological Safety

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/ee341EqXCG0

    Timestamps:

    00:00 Intro
    01:35 Lauren's Three C's
    04:27 Working with Pro Athletes
    07:55 Landing Her First Job
    13:48 Losing Her Best Friend to Suicide
    16:08 Being Afraid to Fail
    19:13 Re-Focusing
    20:48 Traits Among Elite Performers
    25:01 "Be Brave to S**k at Something New"
    29:19 Mistakes Athletes Make
    31:16 Re-Framing
    33:15 Power of Opposite Thinking
    35:14 Psychological Safety
    37:46 Writing A Book
    40:41 Elite By Choice
    42:25 Lauren's Best Advice
    46:17 Bumps On The Road
    50:39 Caring About Clients
    55:36 Outro
    _____________________________________________________________

    Lauren's Channels:

    https://www.laurenjohnsonandco.com/
    https://www.instagram.com/laurennicolejohnson/
    https://twitter.com/_laurenjohnson_
    https://www.youtube.com/channel/UCAgiinhnP664j96geaFkdFg
    https://www.linkedin.com/in/laurenjohnsonn/

    _____________________________________________________________

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    www.sportsmanagementpodcast.com

  • Welcome to episode 137 of Sports Management Podcast.

    Today I am joined by two great guests from the event management industry.

    James Bulley & Paul May are the co-founders of Trivandi – an international consultancy that provides delivery and operational advice in the sport, leisure and events sectors, founded in 2013 after the London 2012 Olympic and Paralympic Games. They both have more than 30 years’ of experience from planning, delivering and operating major venues and mega events projects.

    In this episode, we spoke about:

    Why they decided to start Trivandi Their learnings from London 2012 Challenges with mega events The importance of technology Trivandi’s focus on sustainability The future of the event industry

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/Eg_T45AYWVk

    Timestamps:

    00:00 Intro
    01:40 What is Trivandi?
    04:15 London 2012 Olympics
    06:25 Process of Hosting the Olympic Games
    10:46 Sustainability & Mega Events
    13:43 Learnings From London 2012
    18:35 Evaluation Event Success
    23:40 Growing Trivandi
    25:03 Future of Events
    28:55 Technology in the Event Industry
    31:48 Trivandi in 2024
    35:43 Bumps On The Road
    40:24 Outro

    _____________________________________________________________

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    www.sportsmanagementpodcast.com

  • Welcome to episode 136 of Sports Management Podcast.

    Kareem Rae is the founder & CEO of One Soccer Nation, which provides players an opportunity to sign professional contracts. Kareem is a former semi-professional soccer player with over 20 years of experience playing in Canada, US, France and England. He is also the author of the book: "I Want To Become A Professional Soccer Player", which he wrote at age 18.

    He has a great vision for One Soccer Nation and in this episode we spoke about:

    The possibility to own his own club Founding One Soccer Nation Soccer as a vehicle for change Kareem's playing career Helping players go pro The future of One Soccer Nation

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/mt9na_EwHfA

    Timestamps:

    00:00 Intro
    01:41 One Soccer Nation
    05:24 Kareem's Background
    08:24 Helping Player's Going Pro
    10:48 Becoming an Entrepreneur
    12:35 Writing a Book
    14:05 Living Abroad
    17:10 Experiences from Soccer
    19:47 Post Career Advice
    21:40 Launching His Own Club
    25:47 One Soccer Nation Podcast
    33:30 Outro

    _____________________________________________________________

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    www.sportsmanagementpodcast.com

  • Welcome to episode 135 of Sports Management Podcast.

    Nancy Hensley is a founding member of Mercury/13 - a pure play investor into women’s football. Nancy has a solid background in tech and has worked at companies like McDonalds and IBM. With her extensive background, she is bringing a lot of knowledge and experience to Mercury/13. She is also an avid advocate for transformative change in the sports arena.

    We spoke about:

    The reason behind the name "Mercury/13" Nancy's learnings from 2 decades at IBM Her very first job AI and data in sports Women and STEM studies Women's football

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/4kAjP_1qgtE

    Timestamps:

    00:00 Intro
    01:36 Mercury/13
    03:20 Using Tech at Mercury/13
    04:15 Data & AI Can Optimize Women's Sports
    10:41 Mercury/13's Diligence Approach
    13:28 Can Analytics Go Too Far?
    14:43 Sports Betting
    16:37 The Name "Mercury/13"
    19:32 The Business of Women's Football
    22:03 Commercial Opportunities
    27:30 Nancy's First Job
    32:00 Getting Women Into STEM
    37:05 Bumps On the Road
    39:02 Outro

    _____________________________________________________________

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    www.sportsmanagementpodcast.com

  • Welcome to episode 134 of Sports Management Podcast.

    Jordan Gardner is the former CEO & chairman of the board for the Danish soccer team FC Helsingør and a consultant to the Twenty First Group. He is considered one of the best football executives in the world and in this episode we spoke about:

    Why is multi-club ownership is the future of football Choosing to invest in FC Helsingör Being a minority owner of Swansea City Football Club ow much say a minority owner has His opinion about the Saudi Pro League? Leveraging data in football clubs Why European clubs are attractive to American investors

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/_IpsztZD-cI

    Time stamps:

    00:00 Intro
    02:49 Why Americans Invest in European Clubs
    05:23 Multi-club Ownership in Soccer
    08:37 Commercial Opportunities
    13:00 Investing in FC Helsingør
    18:40 Pros and Cons with European Clubs
    22:23 Saudi Pro League
    24:07 Jordan’s Background
    27:54 Being a Minority Owner
    31:40 Jordan’s Best Advice
    35:00 Jordan’s Leadership Qualities
    37:22 Outro

    _____________________________________________________________

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    www.sportsmanagementpodcast.com

  • Welcome to episode 133 of Sports Management Podcast.

    Darren Heitner is a sports, entertainment and intellectual property lawyer, founder of HEITNERLEGAL, adjunct professor at the University of Florida Levin College of Law, and author of “How to Play the Game: What Every Sports Attorney Needs to Know”

    Topics:

    Founding HEITNERLEGAL Starting Sports Agent Blog Becoming a Sports Agent If you Need a Law Degree to Be an Agent? Challenges to Being an Agent Building Relationships with Clients Being an Adjunct Professor Time Management His Book: "How To Play The Game" Not Becoming a Sports Doctor

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/J7CodPOWWfA

    Time stamps:

    00:00 Intro
    01:17 Founding Sports Agent Blog
    03:15 Becoming a Sports Agent
    05:53 Do You Need a Law Degree to Be an Agent?
    08:06 Challenges to Being an Agent
    09:53 Starting HEITNERLEGAL
    12:38 Building Relationships with Clients
    15:50 Winning For the Clients
    17:12 Passion For Sports
    18:39 Name, Image & Likeness (NIL)
    21:03 Being an Adjunct Professor
    22:05 Time Management
    23:25 His Book: "How To Play The Game"
    24:15 Not Becoming a Sports Doctor
    25:50 Bumps On The Road
    27:12 Best Advice to Become a Sports Lawyer
    28:47 Outro

    _____________________________________________________________

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    www.sportsmanagementpodcast.com

  • Welcome to episode 132 of Sports Management Podcast.

    Mario Malavé is the co-founder & co-CEO of Mercury/13. He has previously founded the company Wagr and became the first company in US history to obtain a sports betting license for a social betting product. Wagr was later acquired by Yahoo Sports where Mario stayed as VP of betting. Now, he is fully focused on Mercury/13 and investments in women’s football. Mercury/13 is a multi-club ownership group focused on acquiring controlling stakes in professional women's football teams in Europe and Latin America.

    Get ready to learn:

    How he Co-founded Mercury 13 with Victoire Cogevina How he and Victoire are Splitting the responsibilities as co-CEOs Mario’s favorite quote from Haley Rosen, founder of Just Women’s Sports Why women’s football is a great investment How he immigrated to US from Venezuela at age 16 Why you don’t need a business degree to be successful in business

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/MClE2omiHCY

    Time Stamps:

    00:00 Intro
    02:30 Meeting Victoire Cogevina
    04:05 Mario's Background
    06:18 Co-Founding Wagr
    11:33 Wagr Aquired by Yahoo Sports
    13:48 Splitting Responsibilities as Co-CEO's
    17:05 Mercury/13
    20:08 Choosing Clubs to Invest In
    23:42 Women's Football: Business Opportunity
    29:00 Drive & Work Ethic
    31:30 Immigrating to USA at Age 16
    35:12 Inspired by Pep Guardiola
    37:40 Defining Success
    39:26 Bumps On The Road
    42:20 Outro

    _____________________________________________________________

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    www.sportsmanagementpodcast.com

  • Welcome to episode 131 of Sports Management Podcast.

    Magdalena Nour is The Head of Sustainability at Malmö FF, one of Sweden’s most successful football clubs.

    We spoke about:

    How Malmö FF has managed to degrease their water use How they work towards inclusion in Malmö The collaboration with other clubs How Malmö is working with sustainability with regards to food Why Magdalena is an incurable optimist

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/Mr8mar_Rems

    Time Stamps:

    00:00 Intro
    01:14 Head of Sustainability at Malmö FF
    04:00 Reducing Water at the Arena
    07:40 Exchanging Ideas with Other Clubs
    10:39 Sustainable Initiatives by MFF
    19:50 Educating People on Sustainability
    26:07 Social Sustainability
    29:12 MFF's Women's Team
    36:04 Magdalena's Background
    49:05 Magdalena's Best Advice
    51:16 Outro

    _____________________________________________________________

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    www.sportsmanagementpodcast.com

  • Welcome to episode 130 of Sports Management Podcast.

    Luka Pataky is the senior vice president of Automated Content at Sportradar.
    Luka joined Sportradar 10 years ago and was instrumental in starting their Innovation Team. They are also working with Computer Vision, a type of AI that tries to mimic what human vision system does, which has been very beneficial in, for example, Table Tennis.

    Get ready to learn:

    What Computer Vision is How AI can create new commercial opportunities Why Luka doesn’t like the comfort zone How AI can help retain young fans How AI and data can drive fan engagement in sports

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/WwJUIZzBVHw

    Time Stamps:

    00:00 Intro
    01:51 Automated Content at Sportradar
    03:26 Computer Vision
    06:56 The Sports Using Computer Vision
    10:48 AI vs Assisted AI
    15:03 Using AI for Gen-Z Fan Engagement
    18:20 Commercial Benefits of AI
    22:58 Luka’s Background
    30:58 Luka: Top 100 People in AI
    33:35 Bumps On The Road
    35:14 Having a Growth Mindset
    36:22 The Future of AI
    38:21 Outro

    _____________________________________________________________

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    www.sportsmanagementpodcast.com

  • Welcome to episode 129 of Sports Management Podcast.

    Mark Koesterer is the founder of The Players NIL and a CEO, Public Speaker, Entrepreneur, Thought Leader, Community Leader and an author.

    Topics:

    NIL for all The importance his father played in his life Leaving a legacy Use athletics to better your life

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/4urkJRRGHV0


    Time stamps:

    00:00 Intro
    01:07 What is NIL?
    06:40 Why NIL is important
    08:45 Mark's Career Journey
    10:45 Legal Dispute with the NFL
    16:10 Where is NIL Legal?
    17:49 The Top NIL Sports
    22:35 Getting Into Sports
    25:25 Work-Life Balance
    29:39 The Importance of His Father
    31:00 Leaving a Legacy
    35:53 Outro


    The Players NIL's channels:

    https://www.instagram.com/theplayersnil/
    https://twitter.com/theplayersnil
    https://www.linkedin.com/company/the-players-nil/
    https://theplayersnil.com/

    Buy Mark's book: https://www.amazon.com/NIL-ALL-30-Minute-Guide/dp/B0BW2QMGSQ

    _____________________________________________________________

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    www.sportsmanagementpodcast.com

  • Welcome to episode 128 of Sports Management Podcast.

    This is the last episode of 2023. It’s been a great year for me and for the podcast and I want to take this opportunity to thank you all so much for tuning in every week and supporting the show.

    If you havent done so alrteady, please subsribe to the show and give it an honeat review. It reallt is the best way to grow the podcast even more. I have some huge names already locked in for 2024, so subscribe and you will be the first to know about it!

    Now - today’s guest is Peter Sibner, the President for Everysport Media Group North America and EliteProspects.com. Eliteprospects is a site where over 1 million hockey players can find their career stats and it has become a vital tool for scouts, teams and leagues to recruit and find new talent.

    Topics:

    From Sweden to Tampa 5 Things He Needs In An Emergency The Evolution of Eliteprospects The Monetization model of EP Projections for the Junior World Cup USA vs Sweden Being Neighbor with Mick Jagger Generalist vs Specialist

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/s6YtWJPumMw


    00:00 Intro
    01:55 Peter’s Background
    04:08 Eliteprospects Explained
    06:59 EP’s Monetization Model
    08:09 Everysport Media Group
    13:50 Eliteprospects x World Juniors
    18:55 Getting Into Sports
    22:13 Sweden vs USA
    25:54 Wanting to be a Marine
    27:23 Generalist vs Specialist
    33:22 Five Essentials in a Crisis
    35:27 Being Neighbor of Mick Jagger
    37:14 Bumps On the Road
    41:00 EP Long-term Goals
    42:42 Best Advice Given / Received
    45:30 Outro

    _____________________________________________________________

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  • Welcome to episode 127 of Sports Management Podcast.

    This episode is recording from when I was asked to moderate a panel for my old college Deree – The American College of Greece. They have an annual event called Frontrunners in Sports Management and this was the 5th edition. The topic was Marketing and Communications of sustainability in sports and it really resonated with the audience.

    The panelists were Dr. Michael Anagnostou and Ms Josephine Traberg and they really brought the knowledge!

    I hope you’ll enjoy this episode as much as I did and let me know afterwards what you thought about it.

    WATCH ON YOUTUBE: https://youtu.be/hA6kE91KqWU

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  • Welcome to episode 126 of Sports Management Podcast.

    Sarah Lewis OBE OLY is a highly respected international sports leader with an extensive network across the Olympic Movement and sport industry. Sarah became an Olympian in Alpine Skiing, representing Great Britain at the Calgary 1988 Games. From 1998 to 2020 she was Secretary General of the largest international winter sports federation, FIS. Currently, she is running her own company Sarah Lewis Global Sports Leader, providing services to sport, business, and society.

    In 2018 Sarah was awarded the Officer of the Most Excellent Order of the British Empire on the Queen's New Year Honours List for services to sport.

    Get ready to learn:

    How she was the only British Olympic skier who didn’t live abroad The importance of multi-tasking What it means to Sarah to be an Olympian Receiving an OBE from the late Her Majesty the queen The termination of her role as Secretary General Her best advice to young women in sports

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/RlLIoVZ1_8c

    00:00 Intro
    02:11 Sports for Social Change
    03:17 Getting into Sports
    08:16 Becoming an Olympian
    11:30 Transitioning into Sports Business
    16:25 GB Snowsport
    21:21 Secretary General for FIS
    24:50 Growing the Game of Skiing
    29:06 Secretary General of AIOWF
    33:00 Her Abrupt End at FIS
    39:45 Senior Strategic Advisor for Chinese Winter Sports
    45:05 Sarah Lewis Global Sports Leader
    48:10 Receiving Her OBE
    50:16 Best Advice for Women in Sports
    54:00 Outro

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    www.sportsmanagementpodcast.com

  • Welcome to episode 125 of Sports Management Podcast.

    Allistair McCaw is an author, speaker and consultant who helps create world-class mindsets, high performance leaders & winning team cultures.

    He has written 7 books, the latest one was released just after this episode was recorded, and Allistair gave a nice teaser for this new book called “Mindset Is Your Superpower”.

    We also spoke about:

    Growing up in South Africa What he has learned from his mum The importance of consistency Suffering from depression What he has learned from world class leaders

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/bXtsbGTEUBs

    Time Stamps:

    00:00 Intro
    01:43 Habits That Make a Champion
    04:00 The Secret to High-Performers
    06:40 McCaw on David Goggins
    08:00 Getting Into Sports
    10:55 The Importance of Sunshine
    12:34 Going Through Depression
    18:10 Champion Minded
    19:30 The Secrets to Great Coaches and Leaders
    24:19 Common Traits Among Elite Athletes
    32:05 Building Habits of Gratitude
    34:30 Don't Judge Others
    35:34 Outro

    Buy Allistair's book here: https://www.amazon.com/Mindset-Your-Superpower-Achieve-Excellence/dp/B0CNM1VCV8

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    www.sportsmanagementpodcast.com