Avsnitt
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Professor Mark Whittle is a Professor of Astronomy at the University of Virginia and has been part of their academic team since 1986. He specialises in stars, galaxies, cosmology, solar systems, and various observation techniques. His research focuses on the nuclear activity in galaxies and uses radio and optical telescopes. Mark is also fascinated with the different sounds the universe makes, studying sound waves that were emitted billions of years ago and weaving them together to know what that part - and time - of space sounded like.
Mark joins me today to discuss what space - and some of its heavenly bodies - sound like. He shares his deep fascination with the sound of the universe and how sound can be heard in space. He explains what we would hear given the opportunity to be at the centre of the sun or near a gas cloud millions of lightyears away. Mark also describes some of the recent discoveries in space sounds and what the Big Bang would have sounded like.
"There’s another way of contacting the universe - and that is through sound. There are various places in space where genuine soundwaves move."
Professor Mark Whittle
This week on the Sound Business Podcast:
● Mark's fascination with the creation and evolution of the universe● How sound can be heard in the emptiness of space● What certain heavenly bodies sound like● The various global modes that the heavenly bodies emit● What we would hear if we were in the centre of the sun or a gas cloud● Recent discoveries in space sounds and what they sound like● What black holes sound like and why space "wiggles"● The role of sound in the Big Bang and what we would have heard● The boundaries of space and how it gives notes in the cosmic sounds● How light emits pressure and contributes to space sound waves
Connect with Professor Mark Whittle:
University of Virginia College and Graduate School of Arts and Sciences
Boosting Business Success with the Power of Sound
Thanks for tuning into this week’s episode of Sound Business. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
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Be sure to share your favourite episodes on social media to help us reach more listeners, like you. -
We’ve all been at the end of a phone call that seems to never run out of automated responses. No matter what we do, we keep getting a computer to tell us their lines are busy, which feels like their customer service representatives would rather do something else than help with our queries. Some of us have an endless thread of patience, others not so much. While the former leads to business or profits, the latter leads to losses, and companies are losing a lot of money due to customers just hanging up out of frustration.
In this episode, I discuss how your robotic call handling systems may be costing your company significant amounts of money. I share the best and worst practices when it comes to utilising a call handling system and explain how to make sure your customers don’t end up feeling frustrated by the time they reach a representative. I describe some of the reasons why scripts should be thrown out the window and why you should train your agents to respond like actual human beings. I also share the risks of setting up a call centre overseas and why I don’t recommend playing music over the telephone.
"Never compromise on the quality of a call."Julian Treasure
This week on the Sound Business Podcast:
● Why the telephone loses more business than any other in the world● The best and worst ways to hang up phones● What call handling systems are and why are they generally bad systems● How to give people genuine service to let them feel ‘looked after’ during a phone call● Why call handling systems should always offer a human alternative● The ideal call handling system every company should have for their clients● The problems that can happen when a company uses a call centre overseas● Scripts and why you should train people to respond off-script instead● Why playing music over the telephone is a bad idea
Boosting Business Success with the Power of Sound
Thanks for tuning into this week’s episode of Sound Business. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
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Saknas det avsnitt?
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In all my years of working with sound, I’ve only ever encountered one person who disliked birdsong. The birds have been on Earth far, far longer than we have, so it’s no surprise that their songs affect us.
Professor David Rothenberg is a distinguished professor of Philosophy and Music at the New Jersey Institute of Technology, a world-class Jazz clarinetist, and the author of the classic international best-seller: Why Birds Sing - which has been turned into a feature-length BBC TV documentary.
Dr. Eleanor Ratcliffe is a Lecturer in Environmental Psychology at the University of Surrey who researches how our environment affects us from an emotional, cognitive, and behavioral viewpoint.
David and Eleanor join me today to discuss the world’s favourite sound - bird song - and what the current research shows about its effects on human cognition and wellbeing. David shares his passion for creating music with the sound of nature and explains how birds make the sounds we hear from a physiological perspective. We discuss how the bird’s brain enables them to learn with sound and how even birds with small brains can produce beautiful music. We also discuss how hearing birdsongs can positively affect our mindset and how sound has enabled the evolution and survival of birds since prehistoric times.
"People can build a whole world in their mind through memories and association based on just listening to one very small sound of a bird."
Eleanor Ratcliffe
This week on the Sound Business Podcast:
The sound of birds and how they contribute to a healthy mindset
The kind of birdsongs that can be pleasant without being distracting
How many animals are capable of producing music
How David determines which bird sound to play to
Small bird brains and how they still manage to create beautiful sounds
The part of the bird that allows them to make two sounds at the same time
How a bird's brain allows them to learn with sound
Is it only humans that perceive the harmonic series
Did dinosaurs, being the ancestors of birds, also sing
How sound enabled the evolution and survival of birds
How birdsong affects humans
Connect with Prof. David Rothenberg:
Official Website
Book: Why Birds Sing: A Journey Into the Mystery of Bird Song
Connect with Dr. Eleanor Ratcliffe:
Eleanor Ratcliffe on LinkedIn
Boosting Business Success with the Power of Sound
Thanks for tuning into this week’s episode of Sound Business. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Be sure to share your favorite episodes on social media to help us reach more listeners, like you.
Be sure to share your favourite episodes on social media to help us reach more listeners, like you. -
The future opens up to a sea of change in the way we communicate with others. As we move from visual to auditory user interfaces, from typing and peering at screens to speaking and listening to others, smart speakers like Siri and Alexa are just the first raindrops of a storm that I believe will sweep away many of the things we’ve become accustomed to. The connection between human and machine is no longer the work of science-fiction. But if you truly want a glimpse of what the future could hold, there are people you can ask who earn a living by thinking deeply about how things will be. They’re called futurists - and I happen to know a couple of rather good ones.
Gerd Leonhard is recognized as one of the 100 Most Influential People in Europe and has focused his career on the impact of technology on our humanity. He has spoken on countless stages around the world and authored several books including his most recently published book, Technology vs Humanity.
David Houle specializes in mapping the future for CEOs and has helped over 4,000 CEOs to date. He played an instrumental role in the launch of MTV and has coined the phrase “the shift age” to describe the current situation we’re in. In addition to advising CEOs, David is an award-winning international speaker and the author of six books, including Brand Shift: The Future of Brands and Marketing.
Gerd and David join me today to share their perspectives on the technology behind the sound revolution and how it impacts brands and organizations. We discuss the opportunities and threats of this new voice-based technological world and how we’re moving toward a world more focused on speaking and listening rather than typing. We discuss why Gerd believes AI technology is on the cusp of being as good as human understanding in terms of context, connotation, and semantics and the social-cultural changes we can expect as smart technology continues to advance. We also discuss why brands will need to be strategic when directing their focus on sound and how technology will ultimately rehumanize marketing, bringing us back to the original context of an individual conversation.
“We have to embrace technology, but we should not become technology. And that difference is sometimes hard to tell.”
Gerd Leonhard
This week on the Sound Business Podcast:
Why Gerd believes we’re moving toward a world more focused on speaking and listening, rather than typing
The ‘Vocal Toolbox” and how AI technology still has room to improve in this area
The social-cultural impact of AI technology advancing to understand context, connotation, and semantics
Possible challenges associated with protecting user data
Could mobile apps be a thing of the past
The social benefits and implications of an AI technology-driven future world
Understanding AGI (artificial general intelligence) and how we can avoid dehumanizing experiences related to conscious AI
Being proactive and precautious regarding the use and distribution of AI technology
Why brands will need to make calculated, strategic decisions when embracing audio-based intelligent agents in their marketing strategies
Using branded content to ‘pass through’ future gatekeepers and the importance of creating valuable branded content
Embracing the conversation aspect of humanity in your marketing efforts
The three forces of The Shift Age
How audio is currently the fastest growing form of marketing
Lessons brand marketers can learn from audio streamers
How becoming a conscious brand will impact your success in the audio-intelligent future world and what brands can do to become a conscious brand
Resources mentioned:
The Audio Revolution
Book: Human Compatible: Artificial Intelligence and the Problem of Control by Stuart Russell
The Rise and Rise of Podcasting with Toby Goodman, Leo Hornak, Todd Cochrane, Jay LeBoeuf, and Brady Sadler -
Professor Charles Spence is the Crossmodal Research Laboratory Head at the Department of Experimental Psychology, Oxford University. He studies how the human brain manages to process and analyze external stimuli to create vibrant multisensory experiences. Charles has published over 500 articles over the last 15 years and has been recognized for his skills and contribution in cognitive science. He is also the author of the book Sensehacking: How to Use the Power of Your Senses for Happier, Healthier Living, where he writes about how everyday objects affect our wellbeing.
Charles joins me today to discuss how the senses affect one another in what are called cross-modal effects, and why sound is getting more attention when it comes to branding and product design. He describes scenarios of how sound affects the way we perceive the taste of our food or our decisions throughout the day. He explains the concept of super-additivity, where adding congruent sensory messages creates a powerful multiplier effect, and shares real-world applications. He reveals how music is being used in healthcare spaces and how it aids physicians and patients. Charles also describes the importance of multisensory congruence in space design, including for our homes.
"Just because you are not aware of sound, doesn't mean it's not there, going to your brain and affecting you."
Charles Spence
This week on the Sound Business Podcast:
How many senses does the human body really have?
Charles' insights on how our senses interact with each other.
How overloading our senses can affect our perception of reality, especially our taste.
Achieving super-additivity in our everyday lives.
What Charles discovered about our senses in healthcare facilities.
How music can improve medical treatment and pain relief.
Why sound is not paid much attention when it comes to product design.
How various industries are utilizing sound as part of their branding.
Charles' tips for designing your home based on your senses.
Connect with Charles Spence:
Book: Sensehacking: How to Use the Power of Your Senses for Happier, Healthier Living
Charles Spence on LinkedIn
Boosting Business Success with the Power of Sound
Thanks for tuning into this week’s episode of Sound Business. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
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Be sure to share your favourite episodes on social media to help us reach more listeners, like you. -
It seems to be common sense to create workspaces that support people in being productive, that they enjoy working in, and that they feel proud to be a part of. Sadly, that has not always been the case. To determine which aspects of a workspace matter to people and make a difference to the way they work and feel, we need an authoritative survey that analyzes everything from workstations and noise to the catering, breakout areas, and lighting - something that allows us to benchmark any workspace against global averages in every minute detail so we can identify exactly where we're succeeding and where we need to make improvements.
Fortunately, one man has already thought about this.
Tim Oldman is the creator and Founder of the Leesman Index, a workplace benchmarking tool based on over 800,000 identical, completed questionnaires from workspaces all over the world. Tim joins me today to share some of the key revelations revealed from the Leesman Index survey and the do’s and don’ts of current and future workspace design. We discuss what the Leesman Index is and how it helps organisation leaders determine how well their workplace supports their employees. We discuss what CEOs should consider when designing - or redesigning - their employees' workspace, and how the varying roles within an organisation often require different design needs to increase productivity. We also discuss what Tim’s newest survey reveals about at-home workspaces and the future of workplace design, how COVID-19 has allowed people to become acutely aware of their activity profile, and how employers can support and empower their employees in different activities throughout their work day.
“It comes down to which activities are important to you in your workplace and how well are those activities supported.”
Tim Oldman
This week on the Sound Business Podcast:
How the Leesman Index helps organisations determine how well their workplace supports their employees
Understanding the various roles within your organisation and their different productivity needs
The 21 workplace activities that the Leesman Index focuses on
Why Tim created the Leesman Index
How Tim is currently helping organisations measure their employees experiences while working remotely
The best - and worst - things typically found in modern offices
What the Leesman Index helps reveal about employee perspectives of their office environment
Why the average home often supports our work better than the average office space
Why Tim believes a workspace renaissance is upon us
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Over the course of my career, I’ve seen (or more accurately, heard) many businesses and organizations miss the mark and make mistakes when trying to apply sounds in their business. One of the most common audio clangers I’ve come across is the reception space. Many corporate reception areas today are designed to impress the people that enter their business - instead of welcoming them. Their primary focus is often on boosting their company’s success, status, or ‘power’ instead of forming a relationship and making visitors feel welcomed.
In this episode, I discuss why organization leaders need to consider the people they serve when designing their reception areas. I explain how to think about the acoustics and noise level of your reception area and how they impact the way your customers and clients feel when entering your business. I share how the type of content you display on your reception’s screens can have a positive - or negative - impact on your customers and clients. I also explain how you can audit your reception area’s auditory journey to transform your customer’s experience from the moment they open your door.
“There’s a huge missed opportunity for almost all organizations to welcome people, to inform them, and to communicate the brand or the character of the organization.”
Julian Treasure
This week on the Sound Business Podcast:
How hard surfaces impact your reception area’s acoustics
Choosing the right soundscapes to properly represent your brand
Debunking the theory that sharing local or national news in your waiting area suggests your company is current and relevant
Considering the content you display on the televisions and sound systems
How to audit your reception area’s auditory journey
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Design awards are handed out all over the world - for how things look. Yet we experience the world in at least five senses and they all affect how we feel, think, and act. There's a great deal of scientific research on the impact of all these inputs, so it’s time now to start designing spaces with a real understanding of how to make all the sensory inputs point in the same direction, instead of clashing with one another.
Dr. Sally Augustin is doing just that. She is an Environmental and Design Psychologist and the author of several books, including Designology: How to Find Your PlaceType & Align Your Life with Design. She is a Principal at Design With Science where she applies scientific findings to advise clients worldwide on the design of places, objects, and services to create specific cognitive, emotional, and physical experiences by considering and integrating all the human senses. Dr. Augustin’s work has been featured widely in the media from The New York Times and Psychology Today to the Harvard Business Review. She also holds leadership positions at the American Psychological Association and the Environmental Design Research Association.
Dr. Augustin joins me today to discuss why the eyes are so dominant when we think about design and how we can integrate our other senses when designing a living or working environment. We discuss how the things we consider when designing an area or environment have shifted over time and why it’s crucial for designers to remember that people absorb information through all the senses, not just our eyes. We highlight the role that space and workplace design plays on our thoughts, feelings, and behaviors and the ‘universal standards’ designers can implement when designing a sensory-focused shared space, like an office. We also explain how our personality traits can influence our design preferences and what designers should consider when working with neurodiverse personalities like people with depression, ADHD, and autism.
“We have different goals for different sorts of spaces. Considering the full range of sensory experiences can make achieving those goals more likely.”
Dr Sally Augustin
This week on the Sound Business Podcast:
Why the eyes have been more dominant in work space design
Why designers need to consider the way people absorb information when designing spaces
How different spaces fundamentally impact our thoughts, feelings, and behavior
The three different attributes of color and how they impact our moods, thoughts, expectations, and cultural interpretations
Incorporating the sense of smell into your room designs
How designers can cater to varied preferences when designing a shared space
Implementing biophilic sounds when designing a public space
Striking a balance between varying personality types
Creating spaces for people with ADHD, depression, autism, and sensory disabilities
Connect with Dr. Sally Augustin:
Design With Science
Book: Designology: How to Find Your PlaceType & Align Your Life with Design
Dr. Sally Augustin on LinkedIn
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For a long time, sound has been a nice-to-have in business. Something you could think about, but not really essential. But that, my friend, is changing.
Sound today matters more than ever because there’s an audio revolution happening. You may not have noticed it, but it will have a profound effect on your business. Billions are being invested in speech recognition and voice synthesis - which you’ve probably noticed already with vocal interaction with Siri, Alexa and the like, while smart speakers are appearing in huge numbers of homes across the western world. These devices may not be particularly bright yet but they are maturing quickly, and before we know it, we’ll be dealing with something much more like J.A.R.V.I.S. from Iron Man - an intelligent agent that we control with our voice and our ears, and that acts as a gatekeeper between us and anyone trying to sell to us.
In this imminent future, if you have no audio brand, you may have no existence at all.
In today’s episode, I discuss how to respond to the impending audio revolution, how your business is already making sound every day, how to get conscious about that sound and most of all why the key questions you need to ask yourself are: “Is our sound congruent with the rest of our branding?” and “Is our sound working for us or against us?”
“Your business is already making sound every day. Lots of it. The question is - is it positive?”
Julian Treasure
This week on the Sound Business Podcast:
How artificial intelligence is playing a significant role in the way we connect and communicate with the world
Why I believe your voice is no longer a ‘true marker’ of your identity
How the human cyborg, Neil Harbisson, hears the frequency of colours
How most businesses are already creating sound - whether positive or negative
The importance of ensuring the sound your business is making is congruent with your brand
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One of the most profound and possibly long-lasting effects of the COVID-19 pandemic is the change in the way people work - especially those who were working in open-plan offices. “WFH” has become a familiar acronym as people discover all the joys and the challenges of distributed, solo working from home.
As we consider coming together in shared spaces again, the big question is - does the traditional office have a future? And if so, what is it?
Professor Jeremy Myerson holds the Helen Hamlyn Chair of Design at the Royal College of Art in London. He's a writer, a researcher, a speaker, and an expert who focuses on design, especially in the workplace. He's written more than a dozen books about various aspects of design and the office, including New Demographics New Workspace: Office Design for the Changing Workforce. Jeremy is the Director of WORKTECH Academy, the world's leading online knowledge platform and member network exploring the future of work and the workplace and sits on the international advisory boards of design institutes in South Korea, Switzerland, and Hong Kong. He has also been recognized as one of Britain's 100 Most Influential People in Digital Technology by Wired Magazine.
Jeremy joins me today to explore what the future may hold for the office workplace. We discuss how office efficiency has evolved since the early 20th century and why efficiency optimization is still a driving principle for many workplace environments. We discuss how the office environment evolved from focusing on efficiency to working as a community and how this evolution aided in current workplace trends like activity-based working and working from home. We discuss the benefits and disadvantages of working in a traditional office environment and working from home and how the COVID crisis has redefined our definition of what an office location is for. Jeremy also shares what he believes the ‘Office of the Future' will look like in the post-COVID world.
“We’ve got to keep a sense of proportion about the future of the workplace. It’s not going to disappear - but it is going to change.”
Jeremy Myerson
This week on the Sound Business Podcast:
The history of the office workplace and how workplaces have transitioned over the years
How office efficiency and efficiency theory have evolved since the dawn of the 20th century
Why efficiency management and efficiency optimization is still a driving principle in today’s workplace environment
The birth of the modern office
How the COVID pandemic has impacted the current workplace trends
Comparing the different types of office spaces in the social democratic phase and the network office phase of the workplace
The benefits of working in a traditional office space
The benefits and drawbacks of remote working
Why it’s crucial to set realistic boundaries while working from home
What Jeremy believes the post-COVID office will look like
Resources mentioned
The Curse of Open Plan - BBC Documentary
Connect with Jeremy Myerson:
WORKTECH Academy
WORKTECH Academy on LinkedIn
WORKTECH Academy on Facebook
WORKTECH Academy on Twitter
Jeremy Myerson on LinkedIn
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We encounter thousands of logos every day, almost all of them visual. But sonic logos also exist and are now becoming mainstream. They build on a long tradition of sound in marketing: as soon as audio recording and broadcasting became possible early in the 20th century, advertisers and their creative agencies realized the power of sound and the value of iconic sonic assets that can be delivered by a brand voice like the Jolly Green Giant or a jingle like Kit Kat’s ‘Give me a break’. However, it is only since the mid-1990s that sonic logos have become valued brand assets.
In this episode, we discuss the history of sonic logos and how massive brands have embraced the use of sound as part of their branding and marketing strategies. We discover how sound effects, voice, and music can have a profound effect on your audience - and in turn, your marketing campaign’s success. Using examples from brands like McDonald’s, Rice Krispies, MGM, and Wheaties we learn how to forge brand affinity, boost customer recall, and increase company revenue and market share by creating a sonic identity. Walter Werzowa shares how he created the iconic sound logo for Intel and why melody plays a critical role in a sonic logo’s success. And we explore how creating a sonic logo can help cement the bond between your brand and your customers, and how to commission an agency to create your sonic signature.
“Great sound design can lift a commercial or brand video from ‘Me too!’ to ‘WOW!’.”
Julian Treasure
This week on the Sound Business Podcast: The truth about sonic logos
The history and evolution of using sonic logos for branding and marketing
The power of embracing music, voice, and sound effects in your marketing campaigns
How sonic logos help brands forge brand affinity, boost consumer recall, and increase sales
Understanding the difference between ‘earcons’ and sonic logos
How Walter Werzowa developed Intel’s iconic sonic logo
Trademarking and the challenges involved in creating new iterations of trademarked audio brand assets
The power of a memorable melody in your sonic logo
What brands should consider when commissioning an audio branding agency
Resources mentioned
Book: Brand Sense: Sensory Secrets Behind the Stuff We Buy by Martin Lindstrom
Be sure to share your favourite episodes on social media to help us reach more listeners, like you.
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We spend the vast majority of our lives indoors, but we evolved to operate in a very different environment: in nature. As cities sprang up, a distance grew between the bulk of humanity and the natural world; today, nature struggles to maintain anything but a token foothold in most urban environments. And as we commute from concrete apartment blocks to concrete office buildings, something is lost: our connection to nature.
Oliver Heath is an expert and leader of the exciting movement in architecture to re-establish that connection. He is an architect and interior designer who focuses on wellbeing in the built environment. Much of his work is in the new field of biophilic design.
Oliver joins me today to explain what biophilia is and how he embraces it in his designs. We discuss the crucial role that nature can play in designing homes, offices, and buildings and its effects on a building’s occupants. We discuss why Oliver believes the Industrial Revolution shifted the way architects designed buildings and homes and how COVID-19 has made people rediscover the importance of nature for our health and wellbeing. We discuss how biophilic design uses the five primary senses to create healthy, natural environments that support us and how technological advancements have helped architects integrate biophilia into their design process. Oliver shares the universal positives - and negatives - to consider when creating your own biophilic environment and how he addresses varying personal preferences when designing a building. He also shares tips for getting started with biophilic design and taking a multisensory approach when creating your environment.
“When we create that right balance of well-being and biophilic design in the built environment, it can have enormous benefits to the building typologies that are so important in our lives.”
Oliver Heath
This week on the Sound Business Podcast:
The ‘godfather’ of biophilic design and understanding what biophilia is
The three key aspects of biophilic design
Understanding the role that nature plays in our moods and how architects are beginning to integrate it into their designs
How the Industrial Revolution impacted the way architects designed homes and building spaces
How the COVID-19 pandemic helped people realize that spending a significant amount of time indoors can impact their physical and mental well-being
Common mistakes people make when they start focusing on biophilic design
The two primary approaches of biophilic design
How touch, taste, smell, sight, and sound play a role in biophilic design
How open-plan offices are having a negative impact on employee productivity and stress levels
How technological advancements have played a role in biophilic design
How Oliver considers personal preferences when designing environments for large groups of people
Common ‘universal positives’ the majority of people respond well to
The outcomes and effects of a biophilic design approach on building occupants
How ‘real’ does the natural environment you’re trying to recreate truly need to be?
Tips for getting started with biophilic design
Resources mentioned
The Curse of Open Plan - BBC Documentary
Connect with Oliver Heath:
Oliver Heath Design
Oliver Heath Design on LinkedIn
Oliver Heath Design on Instagram
Oliver Heath Design on Facebook
Oliver Heath Design on Twitter
Oliver Heath on LinkedIn
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Sound is a huge topic and it’s worth unpacking. Understanding some of the distinctions related to sound can help you to listen more productively so you can discover how to leverage different types of sound for marketing your business, increasing your profits, and even helping your employees be more productive during their workday.
Many people do not realize that sound plays an incredible role in every aspect of our lives - from the speed at which we eat, walk, run, and drive to how long we linger in a store or how well we concentrate at work. So, what are the things business owners should consider when thinking about how to use sound to boost business success?
Today, we distinguish the varieties of sound we encounter every day - from the ambient sound of a quiet room to nature’s music during a wind storm and the bustling sound of a busy office. We explore ways of categorising sound, whether geophony, biophony, and anthrophony or intentional sounds and unintentional sounds. And we discover the five different aspects of any sound - and how understanding and considering them can help you optimise the way the sound works for your business.
“Time, pitch, texture, density, and dynamics - focus on those one at a time and you can start to tease out the effects of any sound.”
Julian Treasure
This week on the Sound Business Podcast:
The difference between geophony, biophony, and anthrophony
Understanding biophilic sound
What intentional versus unintentional sound is
The three main categories of intentional sound
The time, pitch, texture, density, and dynamics of sound
Resources mentioned
The voice of the natural world - Bernie Krause, TEDGlobal 2013
Research shows sound can influence how people taste food - TheWorld
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Podcasting is one of the fastest-growing forms of marketing in the world today. Forecast to be a $1-Billion industry in the U.S. in 2021, it’s growing at more than 20% year on year worldwide, with around 1-in-4 Americans and 1-in-6 British people over the age of 12 listening at least once a week. The audience is young, and highly responsive.
So what is a podcast? What are the benefits of podcasting for producers and listeners? And how do you do podcasting well?
In this episode I invited Toby Goodman, Leo Hornak, Todd Cochrane, Jay LeBoeuf, and Brady Sadler, some of the gurus and builders of this vibrant industry to join me to help answer these questions. Together they are responsible for thousands of successful podcasts, and some of the tools that are making this a must-do marketing activity, and in these fascinating interviews they reveal their tips and the pitfalls to avoid.. If you’re running a podcast, or thinking of launching one, this episode is your roadmap to success.
“When you switch to on-demand, you can make things that will appeal very strongly to a section of the audience. You can have things that really cater to your interests, what gets you excited. You can do much more narrowcasting.”
Leo Hornak
This week on the Sound Business Podcast:
What is a podcast and the misconceptions around the medium
Why people are tuning into podcasts more avidly than other forms of media or entertainment
The benefits of podcasting for brands, businesses, and creators
Why podcasts are so attractive to the listening audience.
Why the proportion of content designed to foster growth is higher for podcasts than other content mediums
The impact of the unrestricted freedom that comes with podcasting and the self-regulation policies some platforms have in place to monitor inappropriate content
The challenges with discoverability and how listeners can overcome content overwhelm
Using the podcast medium to forge and deepen relationships
The right - and wrong - reasons to launch a podcast
The importance of a podcast’s ‘staying power’ and longevity
The three types of podcasters
The most common podcast formats
How organizations are using podcasts for onboarding, training, and internal communications
The podcast editing and distribution process
Expanding your marketing reach by publishing your podcast audio on YouTube and creating content for the hearing-impaired market
Podcasting Resources Mentioned
Audacity
Adobe Audition
Apple Podcasts
Google Podcasts
Spotify
Our favourite quotes
“The conversation you’re having is a one-to-one conversation...and that’s what’s so attractive.” - Todd Cochrane
“It’s a virtuous cycle of the more people that we know are creating content, it inspires us to have that own epiphany of ‘today’s ‘The Day’ I’ll create a podcast.’” - Jay LeBoeuf
“When you get podcasting right - it fits into people’s routines. They’ll associate it very much with the Thursday morning blog or the Wednesday afternoon treadmill session. People will create habits around listening.” - Toby Goodman
“You can do whatever you want - do that planning ahead of time, but leave room for experimentation. That’s sometimes where great, unexpected things happen.” - Brady Sadler
“I think every business should have a podcast, and if they don’t, they should really ask the question, ‘Why?’” - Todd Cochrane
Connect with Toby Goodman:
Podcast Network Solutions
Connect with Leo Hornak:
Leo Hornak on LinkedIn
Connect with Todd Cochrane:
Blubrry
Blubrry on LinkedIn
Blubrry on Instagram
Blubrry on Facebook
Blubrry on Twitter
Todd Cochrane on LinkedIn
Connect with Brady Sadler:
Double Elvis Productions
Book: Collaboration is King: How Game-Changers Create Marketing Partnerships That Build Brands and Grow Businesses
Double Elvis Productions on LinkedIn -
When was the last time you thought carefully about sound? Most of us don't really think about sound very much - it just happens. If you look around your room right now, I can almost guarantee that everything you see was consciously designed; it's there for a purpose – but this is not true of what you hear. In most of the spaces the soundscape is a byproduct of the way things look and what people are doing. We design almost exclusively for the eyes, not for the ears.
But what if I told you that sound can be powerfully effective - in a positive or negative way - for your business, and for your own happiness, effectiveness and wellbeing? Understanding this critical fact opens up a whole new dimension of design.
In this episode, we discuss how our ocular culture has left most people tuning out, ignoring, and suppressing their consciousness of sound – and then discover the four profound ways in which sound affects you, your colleagues, your customers, your whole business, and all your relationships. We explore how noisy offices impact employee productivity and concentration, and how sound can change your behavior, from driving style to shopping for a bottle of wine. I also discuss how the right sounds can help you reduce blood pressure, increase your immunity, boost your wellbeing, and increase your company’s revenue.
“Sound affects every aspect of your physiology: your breathing, your heart rate, your hormone secretions - even your brainwaves. All these things can be entrained by external sound.”Julian Treasure
This week on the Sound Business Podcast:
● Why society has developed a habit of suppressing our consciousness of sound
● How sound affects you and those around you
● How sudden sounds activate our primal instinct to react faster than visual stimuli
● How sound affects our feelings, moods, emotional states, and productivity
● How sound changes a person’s behaviour
● How businesses can leverage sound to increase profit
● How some sounds can help improve your health and wellbeing
Boosting Business Success with the Power of Sound
Thanks for tuning into this week’s episode of Sound Business. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
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Sound affects almost every aspect of your business, for good or for ill. If you start to design with your ears as well as your eyes, you can transform the effect of your branding or marketing programmes, physical spaces and customer and staff experiences.
Each week, we’ll be posting a new show exploring how you can use sound to improve your business results - as well as your own happiness, effectiveness and wellbeing. We’ll be focusing on two critical themes: sound in communication, and sound in physical spaces.
