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Breaking the Business Blueprint: Why Cookie-Cutter Strategies Don't WorkEpisode Overview
Grab your coffee and join me today as I share a vulnerable moment about dealing with online trolls and reveal why cookie-cutter business strategies don't work. If you've been feeling pressured to follow conventional business models that don't align with your natural strengths, this episode will show you how creating individualised strategies can lead to remarkable results – even for businesses in the same industry!
Key Topics CoveredIn this value-packed episode, I explore:
Why cookie-cutter business strategies often fail entrepreneursHow I create custom strategies for clients in the same industry with different needsThe importance of building a business around your natural strengths and energyReal success stories: How two yoga instructors with different businesses both achieved $8k in revenue with tailored approachesMy personal experience dealing with trolls and criticism on business adsFeatured Stories & BreakdownsOn Dealing with Business Trolls:My vulnerable moment dealing with critics who misunderstood my business approachWhy people who have time to write essays in comment sections aren't growing their own businessesThe criticism of being "cookie-cutter" that inspired this episode's topicOn Customised Business Strategy:Case Study #1: Yoga teacher with 30k+ engaged followers who needed monetisation pathwaysCase Study #2: Yoga instructor trainer who needed to reclaim time while maintaining incomeHow different price points and strategies led to similar £8k results for both businessesWhy individualism is at the core of my coaching philosophyOn Finding Your Aligned Business Model:The two-column exercise to identify what energises vs. drains you in your businessHow to build your business model around your natural strengths and operating styleIncorporating human design principles to enhance business alignment *want to get a report here you go https://millsgray.kartra.com/page/HDbusinessauditMoving away from "vanilla" content to what genuinely lights you upSpecial MentionI just hosted an amazing in-person SAW event! Stay tuned for next week's episode where I'll be discussing launching in-person events and the power of face-to-face connections.
Resources MentionedHuman design as a tool for business alignmentThe two-column exercise for identifying energy-giving vs. energy-draining activitiesTake ActionComplete the two-column exercise: activities that energise you vs. drain youEvaluate how much of your current business model is built around your strengthsConsider if you're ready to build a business designed around how you naturally operateRate and review this podcast to help others discover it!Let's Connect!Drop into my DMs to share what you discovered from today's episodeShare your two-column exercise insights with me on Instagram @mills_graywww.millsgray.comRemember: The most successful business isn't the one following the industry blueprint – it's the one designed around YOUR strengths and operating style!
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Episode Overview
Grab your coffee and join me today as I answer your most-asked questions from my Instagram DMs! From authentic marketing to offer strategies and content creation, I'm diving deep into the real questions you've been sending me. If you've been wondering about being yourself in business while attracting the right clients, this episode is exactly what you need.
Key Topics CoveredIn this value-packed Q&A episode, I explore:
How to be bold enough to repel the wrong fit clientsWhy authenticity in marketing matters (and how to actually do it)My transition from the "Five Ones" approach to a stacked offer strategyUsing my Spider Web content strategy for efficient content creationReal stories about trusting your gut in business relationshipsFeatured Question BreakdownsOn Authentic Marketing:Why being "vanilla" doesn't serve you or your clientsThe power of using your authentic voice (yes, even if you swear!)How showing up as yourself attracts the right clientsMy real example: How using "driven as fuck" in my content attracted the perfect clientOn My Offer Strategy:Why I moved away from the "Five Ones" approachMy current offer structure:Digital products (£9 - £197)New 4-week sprint program4-month and 8-month coaching optionsThe importance of creating clear pathways between offersOn Content Strategy:My Spider Web content strategy explained link - https://podcasts.apple.com/gb/podcast/12-days-of-ceo-magic-one-podcast-seven-pieces/id1551636077?i=1000679625994How I turn one piece of content into multiple formatsExample: Converting a 20-minute podcast into various content piecesMy tips for efficient content repurposingResources MentionedMy CEO Day Spider Web Content Strategy (check show notes for access) https://podcasts.apple.com/gb/podcast/12-days-of-ceo-magic-one-podcast-seven-pieces/id1551636077?i=1000679625994Workshop details for Guildford eventExamples of successful "Five Ones" implementation (Taki Moore, Maria Went)Let's Connect!Come say hi on Instagram - I love sending voice note responses to your questions! IG @mills_gray Share this episode to your stories and tag me for a happy dance!my website www.millsgray.comTake ActionReview your content strategy using my Spider Web methodEvaluate your offer stack - are there gaps to fill?Check your marketing messages - are you being authentically you?Remember, as I always say: Your gut always knows - trust it in business and beyond!
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Saknas det avsnitt?
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Meet Gemma Ann Barnes, a speaking and performance expert helping female visionaries master their stage presence, pitch confidently, and create massive impact through live speaking. From her roots in performing arts to becoming the go-to coach for stage-ready entrepreneurs, Gemma shares invaluable insights on commanding attention and converting from stage.
Topics covered in this episode:
Transitioning from performing arts to business ownership - why resilience mattersHandling public visibility and criticism while staying true to your visionThe power of authentic content creation versus following market trendsWhy speaking engagements trump online presence for authority buildingSpecial Guest Insights: Currently accepting speaking clients at two levels:
Speaker Intensive: 4-hour foundation program for aspiring speakers (0-10 speaking gigs)1:1 Coaching: Personalized support for upcoming speaking events and stage presence masteryLet's connect:
Find Gemma: @GemmaAnnBarnes on InstagramWebsite: gemmaannbarnes.comBook a Speaker Intensive session https://www.gemmaannebarnes.com/the-speaker-intensiveKey quote: "Online space is saturated... But as soon as you step onto a stage, that audience in the room, they are eating at the palm of your hand."
Resources mentioned:
Speaker Intensive Program1:1 Speaking Coach servicesPerformance preparation techniquesVoice coaching expertiseNext episode: Mills will share another inspiring female entrepreneur success story next month - stay tuned!
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Email Nurture Sequence: Why your lead magnet isn't converting
Sit back with me today as we dive into something super important - the nurture sequence. It's all about building that essential trust before any sale happens. And if you're finding yourself with amazing lead magnets but hearing crickets afterward, or rushing straight to the sale without building connection, this episode is exactly what you need.
I want to break down why your nurture sequence might be holding you back (and yes, if you're jumping straight from a free PDF to selling your £2,000 course, we need to talk!). Think of it like dating - you wouldn't go straight from "hello" to "let's get married," right? Let's explore how to create that perfect journey for your clients.
Special Blueprint Alert! 🎉 Stay until the end for my proven content strategy blueprint, including exactly how to structure your value-first emails, story-based content, and authority-building messages. Plus, I'm sharing a golden nugget I usually save just for my 1:1 clients!
Topics covered on The Art of the Nurture Sequence:
Common nurture sequence problems and why they're costing you salesHow to build the perfect bridge between your lead magnet and your offerCreating trust-building content that showcases your expertise without overwhelming your audienceThe proven framework for compelling nurture content (including my secret authority-building tips!)Let's work together:
Two 1:1 spots available for complete business overhaulDM me on Instagram @mills_gray to discuss working togetherReady to transform your lead generation and nurture sequence?Remember - the goal isn't just to maintain contact, it's to create an environment where buying from you feels like the next logical step.
Resources mentioned:
Free lead magnet: Irresistible Hooks & Captions Guide A free lead magnet about creating irresistible hooks and captions for content https://millsgray.kartra.com/page/IGcpationshooksRecent podcast feature (link in bio!)Nurture sequence blueprintCurrent non-negotiable: Every Wednesday, gym session with Faye followed by 90 minutes in the spa - because even CEOs need their reset time! Come share your non-negotiables with me in the DMs - I'd love to hear them!
my recent guest appearance on another podcast discussing lead generation.
https://podcasts.apple.com/gb/podcast/lead-generation-selling-and-scaling-as-a/id1728025722?i=1000686196298
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Is Your Business Running You? The Real Talk About Boundaries and Business Transformation
Sit back, relax, and let's dive deep today. We're talking about something that comes up over and over again with my clients - it's all about transforming burnout into a business model that actually energizes you and has you loving your work again.
I want to share a story that might sound familiar. A client came to me absolutely exhausted (I could see why!). She had a thriving membership program, was super passionate about her work in weight loss coaching, clients were getting amazing results... but she was answering WhatsApp messages late into the night and checking her phone first thing in the morning. Sound familiar? Let's dive into how we transformed this.
Special Announcement for February! 🎉 I'm launching something exciting for those of you who want support but aren't ready for a longer commitment - The CEO Scale Sprint! This focused 30-day intensive is where we'll transform one key area of your business together. Beta price of £495 (increasing to £695 in March) with just 3 spaces available.
Let's work together:
Topics covered on Breaking Free From Business Burnout:
Why giving everyone the same level of access means you're actually underserving your best clientsHow to reimagine your offer suite to serve both your clients and yourself betterSetting real boundaries that stick (and why your business needs them to scale)Creating value alignment at each tier - making your services more accessible AND more profitableDM me 'CEO Sprint' on Instagram @mills_grayJoin the community: facebook group mind your mindsetwebsite www.millsgray.comRemember - you can't serve your clients by burning yourself out. It's time to make sure your business model serves everyone, including you.
Resources mentioned:
Voxer for business boundariesWhatsApp business strategiesCEO Scale Sprint programGrab those opportunities, and if you're a parent - yes, it's half term this month! Make this shorter month count. Come say hello in the DMs if this resonated with you!click the link below to see more about CEO SCAL SPRINT
https://docs.google.com/document/d/18MZPLuUKdOE3tcH6CmTcr7z-9qvDwSOrChAKuzi0GhU/copy
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In this episode of the Soul Leaders podcast, host Mills Gray discusses the common challenges business owners face, particularly the feeling of being a bottleneck in their own business. She shares insights on how to identify and overcome these bottlenecks through strategic planning, automation, and effective team management. The conversation emphasizes the importance of understanding the client journey and implementing systems that allow for smoother operations and scaling. Mills also highlights the success stories of her clients who have managed to automate their sales processes and achieve significant growth without being overwhelmed.
Takeaways
Many business owners feel like they are the bottleneck in their growth.It's common to feel overwhelmed by constant client demands and decision-making.Small tweaks in processes can lead to significant improvements.Identifying tasks that require your unique input is crucial for efficiency.Automation can help streamline client onboarding and communication.Planning and strategizing are essential for effective scaling.Having a clear team structure and guidelines can alleviate pressure.Tracking your daily tasks can reveal inefficiencies and bottlenecks.Understanding the client journey is key to improving sales processes.Realizing where the bottleneck is allows for targeted solutions.Quotes From Mills
"Why is this not happening for me?""Does this actually need me?""Realise where the bottleneck is."Connect with Mills
www.millsgray.com
instagram.com/mills_gray
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Welcome to Soul Leaders, the go-to podcast for service based business, coaches, creators and business owners that wants to get more confident in their digital marketing and selling.
I'm your host Mills Gray, a Business Coach & Mentor with over 16 years experience growing and scaling 6 figure businesses. I have been in the trenches and help others to succeed without cookie cutter tactics, and staying aligned to your business. I will help you fall in love with your business again.
Each Thursday, I will talk about stacking your offers, lead generation and client attraction, and stepping into that CEO era with bitesize episodes and easy to implement trainings/suggestions. Helping you to move past the 'not quite there story"
You can connect with me on Instagram @mills_gray and if you want to learn more about me or work with me, head over to www.millsgray.com. Ready to Level The F*k up? Let's go!
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"When I am lit up, when I am in flow, I can go literally at a thousand miles per hour versus when I'm not in flow, I don't."
This week Mills dives into the power of human design in business launches, sharing her recent success in rapidly launching an in-person event "Stand Out and Rise" while following her generator energy. She breaks down her strategic approach to event planning - from venue selection to waitlist creation - demonstrating how to launch efficiently by prioritising sales before content creation.
Key Topics:
Launching an in-person event (Stand Out and Rise/SOAR) while leveraging human design principlesUsing generator energy effectively for business launchesStep-by-step process for launching an in-person eventData-driven approach to content creationLaunch Process:
Venue selection in GuildfordSecured guest expert (Pippa - PR specialist)Topic selection based on podcast analytics and engagement dataCreated waitlist while developing sales pageUsed AI for sales page content creationLaunched to waitlist first (40 signups), then wider networkEvent Details:
Name: Stand Out and Rise (SOAR)Location: Guildford, SurreyFocus: Visibility, content creation, AI usage, attracting ideal clientsFormat: Will be recorded as podcast contentKey Insights:
Importance of selling first, creating content laterUsing data to inform decision-makingLeveraging human design (generator type) for optimal performanceBreaking down large projects into manageable stepsLooking to book SOAR - click here
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In this episode of the Soul Leaders podcast, host Mills shares her personal journey with cold water swimming and how it has transformed her mindset. She draws parallels between the challenges of cold water swimming and the obstacles faced in business, emphasizing the importance of stepping out of one's comfort zone. Mills discusses the common barriers that prevent individuals from investing in themselves and their businesses, encouraging listeners to take messy action rather than waiting for the perfect moment. She concludes with a challenge for listeners to confront their fears and take actionable steps towards their goals.
Takeaways
Cold water swimming boosts my confidence and mindset.Stepping out of comfort zones leads to growth.Waiting to be ready can hinder progress.Investing in yourself is crucial for success.Messy action is better than perfection.Identify and confront your fears.Taking action can lead to unexpected results.Small changes can lead to significant growth.Journaling can help clarify excuses and fears.Engaging with challenges can lead to personal development.Quotes
"What's the real fear here?""Flip the fear into action.""Journal your biggest excuse."Contact
www.millsgray.com
www.instagram.com/mills_gray
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summary
In this conversation, Mills Gray discusses the transition into a CEO mindset, emphasing the importance of habit stacking, strategic planning, and effective systems for business success.
She shares insights on optimizing lead generation, enhancing client journeys, and the significance of mindset shifts from being reactive to strategic. The conversation also highlights practical steps for identifying bottlenecks and setting boundaries to improve productivity and revenue without increasing work hours.
takeaways
Habit stacking is a crucial skill for business owners.Monthly mapping days help in setting clear goals.Lead generation strategies are essential for business growth.Onboarding processes can significantly save time.A well-organized calendar enhances productivity.Shifting mindset from worker bee to CEO is vital.Identifying bottlenecks can streamline operations.Setting boundaries is important for maintaining work-life balance.Automation can free up valuable time for business owners.2025 is the year to take bold actions and stop playing small.Quotes
"Onboarding can save you a lot of time.""What would a CEO do in this situation?""Identify where you are the bottleneck."Contact
www.millsgray.com
www.instagram.com/mills_gray
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2025 Strategic Business Planning Guide
Key Takeaways:
Power Quarter Planning
Identify your strongest performing quarterPlan major launches around your peak energy periodsExample quote: "I want you to choose your most powerful quarter. So have a think about when you know you'll show up the strongest."Content Strategy Alignment
Focus on content types that play to your strengths (video, writing, speaking)Choose platforms where you feel most authenticIdentify core topics that convert wellOffer Stack Review
Evaluate current offerings: keep, ditch, or tweakLook for gaps in revenue streamsConsider new opportunities for 2025Systems & Support
Assess need for:AutomationDelegationTeam support (VA, strategic help, branding)Tech systemsNon-Negotiables for 2025
Set firm commitmentsCreate implementation timelinesBook monthly CEO days for planningRevenue Planning
Set realistic quarterly targetsBreak down monthly revenue goalsAnalyze if current offers can meet targetsImplementation Tips:
Allow flexibility in plansSpend 30 minutes weekly reviewing progressFocus on one major initiative per quarterDon't try to change everything at onceNotable Quote: "Without implementation you're really just journaling. So we need to make sure that there is implementation going on and that you're not just doing all these great grand plans, got these great ideas, you're writing it all down and it stays in a book."
Contact Information: Instagram: Mills_Gray Services: Three-tiered structure focusing on:
Stacked off strategyClient magnet methodCEO systems frameworkHosted on Acast. See acast.com/privacy for more information.
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"Today's episode is your kind of non-bullshit 2025 planning guide. And I feel like it's one that you might actually use." - Mills Gray
Episode OverviewIn this Boxing Day special, Mills breaks down a practical and honest approach to business planning for 2025. Moving beyond traditional goal-setting exercises, she offers a three-part framework for meaningful reflection and planning that serves real business owners.
Key HighlightsA realistic approach to year-end review and planningThree-part framework for business evaluation:Celebrating Real WinsHonest Reality CheckEnergy AuditPart 1: Celebrating Real WinsRevenue milestones and growthClient success storiesPersonal growth moments including:Saying no to non-ideal clientsRaising prices confidentlyImplementing automationMaintaining content consistencySetting boundariesOvercoming imposter syndromePart 2: Honest Reality CheckIdentifying soul-draining activitiesEvaluating marketing tactics that didn't workTime allocation analysisContent engagement reviewClient feedback patternsAreas of over-complicationUnused tools and subscriptions auditPart 3: Energy AuditActual working patternsPeak performance timesSeasonal patternsClient work energy assessmentContent creation flowSales conversion analysisFinancial deep diveComing UpStay tuned for the strategic planning episode releasing on January 2nd, 2025!
2024 MilestonesWeekly podcast episodes throughout the yearThree-step series completion12 Days of CEO Magic seriesConsistent content deliveryConnect With MillsShare your thoughts and planning insights with Mills on social media Tag Mills in your stories for a reshare
or visit her website www.millsgray.com
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"Having the strategies is one thing, but implementing it are two very different things, my friends." - Mills Gray
Episode OverviewIn this candid follow-up to the "12 Days of CEO Magic" series, Mills reflects on the impact of sharing her business frameworks and discusses why having strategies alone isn't enough for success. Through real client examples and authentic insights, she explores the crucial difference between knowing what to do and actually implementing it effectively.
Key HighlightsReflection on the success and impact of the "12 Days of CEO Magic" seriesThe importance of implementation over just collecting strategiesReal-world case study of client Kat's transformationDiscussion of key business frameworks including:Act Offer StrategyClient Magnet MethodCEO SystemsSpider Web Content StrategyValue BombsThe power of having both support and strategy in business growthWhy real-time problem solving and accountability matterHow customization of frameworks leads to better resultsThe importance of celebrating small wins in businessNext StepsFor listeners ready to move from strategy to implementation, connect with Mills on social media: @Mills_Gray or www.millsgray.com
Coming UpStay tuned for special episodes coming out on Boxing Day and January 2nd, 2024!
Connect With MillsDM Mills on Instagram: @Mills_Gray Message: "I'm ready to work with you Mills"
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Day 12: The CEO Systems Framework - Creating Your Dream Business
Episode 12 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint
🎯 Episode SnapshotLearn how to create a business that doesn't stop when you do through strategic systems implementation, automation, and proper frameworks.
💫 Episode HighlightsThe CEO Systems Framework:Business Foundation Systems:Tech stack essentialsCustomer journey mappingFuture-proof planningTeam preparationBottleneck removalClient Experience Systems:Automated onboardingCommunication flowsPayment systemsService deliveryClient satisfactionGrowth & Scale Systems:Monthly CEO planningContent repurposingAutomation setupLead generation flowsTeam expansion prep🔍 Common Problems Addressed:Being the business bottleneckLack of clear systemsReactive vs proactive approachUnable to handle sudden growthBusiness dependent on owner✨ Success Story Example:Client Transformation:
Before: Missing school events, constant voice notes, no presenceAfter: Clear boundaries, automated responses, structured planningResult: Present in life while business runs smoothly📝 Perfect Business Day Vision:Working 10 till 3Clear boundariesSystems running smoothlyTime for strategic thinkingEverything gets done🎯 Action Steps:Write down your perfect day visionAssess if you could handle 20 new clientsTraffic light your current systems:🟢 Green: Love and using🟡 Yellow: Unsure about🔴 Red: Not using/unnecessary💡 Notable Quotes"None of us started a business to replace a job that just pays worse." "Small little changes make massive differences."
📊 Implementation Timeline:3 months: Basic implementation6 months: Refinement and habit formationOngoing: High cash month sustainability🔧 Key Systems Focus:Accounting systemsCalendar managementEmail platformsPayment processingClient onboardingLead generation📱 Connect With MillsInstagram: @Mills_GrayDM for one-on-one opportunitiesThree and six-month programs availablewww.millsgray.com
🎁 Final Series Message"Imagine what it would look like to work with me. This is free - imagine what we could do together."
Ready to implement? DM Mills "I'm fucking ready" to discuss one-on-one support!
Would you like me to:
Add more system examples?Include implementation timeline?Develop system audit template?Add more success metrics?Hosted on Acast. See acast.com/privacy for more information.
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Day 11: From 'Please Buy' to 'Hell Yes' - The Natural Sales Framework
Episode 11 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint
🎯 Episode SnapshotLearn how to transform desperate "spots available" posts into a strategic selling system that creates natural buying momentum and attracts ideal clients.
💫 Episode HighlightsThe Strategic Selling Framework:Buying Momentum Creation:Value stackingSocial proof integrationProblem-solution alignmentDesire buildingCase study integrationSales Message Strategy:Clear value articulationBenefit focusTransformation showcaseObjection preventionPrice positioningConversion System:Follow-up frameworkPayment optionsOnboarding processClient experience designBuyer's remorse prevention🔍 Common Selling Mistakes:Random selling without strategyDiscounting when nervousTaking wrong-fit clientsMissing natural buying momentsNo follow-up systemHoping instead of selling✨ Strategic Sequence Elements:Regular client win sharingClear calls to actionBehind-the-scenes valueTrust building contentBuying confidence creation📝 Daily Audit Questions:What's your current conversion rate?Are you following up systematically?Do you have clear buying pathways?How many touchpoints before purchase?Are you selling strategically or randomly?🎯 Quick Implementation:Review your last 3 sales attempts:
What worked?What felt off/icky?Note client objectionsIdentify conversion pointsCreate strategic sequence💡 Notable Quotes"No one likes being sold to, everyone loves buying." "Praying and hoping is not a strategy."
🚫 Avoid These Approaches:Desperate "spots available" postsRandom discount offersScarcity-based sellingFix-me-quick clientsLack of follow-up📱 Connect With MillsInstagram: @Mills_GrayShare your sales strategy winsGet feedback on your approachwww.millsgray.com🔜 Coming TomorrowDay 12: The CEO Systems Framework - The glue that holds your business together
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Day 10: Why Your Email List Is Dying (And How to Revive It)
Episode 10 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint
🎯 Episode SnapshotLearn how to transform a dying email list into a revenue generator with the Strategic Nurture System, consistently generating 20-40% of monthly revenue from email marketing.
💫 Episode HighlightsThe Strategic Nurture System:Value Strategy:Welcome sequence that connectsRegular value dropsClient story integrationProblem-solution contentBehind-the-scenes glimpsesRelationship Building:Personality injection ('Mills-isms')Consistent communicationCommunity buildingTwo-way engagementTrust developmentStrategic Sales Integration:Natural buying triggersOffer awarenessSocial proof inclusionClear call-to-actionsFollow-up framework🔍 Common Email Marketing Mistakes:Building lists but rarely emailingOnly showing up to sellMissing strategic nurture sequenceInconsistent messagingLack of personalityPoor relationship building✨ Success Story:Before:
300 person list12% open rateSporadic emailsFear of bothering subscribersAfter Implementation:
List grew to nearly 7,00030-40% average open rate£5,000 in salesGenuine relationships built📝 Weekly Email Structure:Monday: Value/TeachingWednesday: Client Success StoryFriday: Behind-the-scenes/Personal Story🎯 Quick Implementation:Open email platformCheck last 5 emailsRate for:Value givenPersonality shownClear next stepsPlan next 4 weeks of emails💡 Notable Quotes"Your email isn't just about a numbers game, it's about a relationship opportunity." "It takes on average eight follow-ups for somebody to say yes."
📊 Daily Audit Questions:Current email open rate?Last email sent date?Welcome sequence existence?Unsubscribe rate check?Natural offer integration?📱 Connect With MillsInstagram: @Mills_GrayShare email marketing strugglesEngage for points toward strategy session🔜 Coming TomorrowDay 11: The Natural Sales Framework
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Day 9: Calling in Your Driven AF Clients - Intentional Client Attraction
Episode 9 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint
🎯 Episode SnapshotLearn how being boldly authentic in your marketing attracts dream clients while naturally repelling wrong-fit prospects.
💫 Episode HighlightsThe Intentional Client Attraction Framework:Client Identity Clarity:Who lights you up?What's their energy like?Key qualities they possessRed flag identificationWhere they hang outClear Communication:Use their exact languageShare your boundariesState personality traitsShow ambition markersOwn your expertiseStrategic Positioning:Platform selectionContent alignmentOffer structurePricing strategyValue articulation🔍 Common Marketing Mistakes:Using corporate languageAvoiding personalityTrying to include everyoneWatering down messagingBeing afraid to repel✨ Success Story:Personal Transformation:
Before: Professional, corporate languageAfter: "Ambitious, driven AF humans ready to level up"Result: Attracted highest-paying client📝 Daily Audit Questions:Does your content clearly state who you serve?Were your last 5 clients dream clients?Are you stating who you don't work with?Is your messaging attracting or convincing?Could anyone benefit from your offer? (Red flag if yes!)💡 Notable Quotes"Trying to appeal to everyone usually means you're attracting no one." "The more specific you are about who you want to work with, the more magnetic your marketing becomes."
🎯 Quick Implementation:Review last 5 postsCircle generic languageNote specificity opportunitiesDraft one bold postTag Mills in your content🚫 Signs You're Too Generic:Constant price questioningNeeding to convinceNon-implementersEnergy vampiresUniversal appeal📱 Connect With MillsInstagram: @Mills_GrayShare your ideal client descriptionGet feedback on your bold post🔜 Coming TomorrowDay 10: The Nurture System - Keeping Your Email List Alive and Buying
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Day 8: Beyond Basic Testimonials - The Trust-Building Framework
Episode 8 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint
🎯 Episode SnapshotLearn how to transform basic testimonials into powerful client journey stories that sell your offers for you through strategic social proof.
💫 Episode HighlightsThe Trust-Building Framework:Capture System:Win celebration promptsJourney documentationProgress trackingRegular check-insSystematic collectionContent Creation:Before and after storiesProgress milestonesSpecific resultsClient journey mappingTransformation detailsStrategic Sharing:Platform-specific formatsTimeframe clarityProblem-solution matchingObjection addressingJourney showcasing🔍 Common Social Proof Mistakes:Generic "she was great" testimonialsMissing journey detailsWaiting until the end to capture successNot leveraging small winsNo systematic gathering processLetting powerful moments slip away✨ Example Structure for Wins:Don't just say "Made X amount" Include:
Starting pointInitial strugglesChanges madeEmotional journeyNext steps📝 Daily Audit Questions:When was the last time you actively collected a testimonial?Do your testimonials show specific transformations?Are you capturing client wins in the moment?Do case studies show clear before/after scenarios?Would your ideal client see themselves in your social proof?🎯 Quick Implementation:Open your messagesFind last three client winsCreate a success story bank (Google Doc)Set up regular check-in promptsStart documenting journeys💡 Notable Quotes"Every client win is a future client buying." "A strategically captured client journey sells your offer for you."
🚫 What Not to Do:Wait until project end for testimonialsShare generic praise without detailsMiss documenting small winsForget to address common objectionsLeave wins uncaptured🎁 Action Steps:Create a system for:
Regular win check-insJourney documentationProgress trackingSuccess story bankingStrategic sharing📱 Connect With MillsInstagram: @Mills_GrayShare your social proof aha momentGet feedback on your systemwww.millsgray.com🔜 Coming TomorrowDay 9: Intentional Client Attraction - How to Call in Your Driven AF Clients
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Episode 7 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint
🎯 Episode SnapshotLearn how to transform one piece of content into multiple assets, creating a month's worth of content in just one hour using the content repurposing machine.
💫 Episode HighlightsThe Content Repurposing Framework:Core Content Creation:Choose primary platformCreate long-form contentFocus on quality over quantityInclude multiple teaching pointsContent Pillars:Problem-specific contentTransformation contentAuthority-driven contentStrategic Breakdown:Extract key quotesPull out teaching pointsIdentify story elementsNote actionable tipsOne Piece of Content Becomes:3 carousel posts for Instagram5 story promptsBlog post for SEOFacebook group liveEmail sequenceMultiple DM conversation startersCross-platform promotion🔍 Common Content Creation Mistakes:Daily creation from scratchNot maximizing best performersTime spent on low-engagement contentMissing repurposing opportunitiesBurnout from constant creation✨ Client Success Story: Jane's TransformationBefore:
Overwhelmed with content creationBurning outUnclear strategyInconsistent resultsAfter Implementation:
One weekly podcast as core contentStrategic breakdown systemMulti-platform adaptationImmediate ROIBetter work-life balanceIncreased engagement📝 Daily Audit Questions:How many pieces are created from scratch vs repurposed?Have you fully leveraged your best performing content?Are you batching content or creating daily?Do you have a content bank?When did you last repurpose a past high performer?🎯 Quick Implementation:Find your last piece of long-form contentList all:QuotesTeaching pointsStoriesTipsCreate new content from each element💡 Notable Quotes"It's not about creating more content, it's about getting more mileage from the content you've created." "We want to make it easy peasy lemon squeezy."
📊 Platform Reach Mentioned:Facebook Group: 4,700+ membersEmail List: Nearly 7,000Instagram: Almost 8,000 followers📱 Connect With MillsInstagram: @Mills_GrayShare your content creation strugglesGet personalized solutionswww.millsgray.com
🔜 Coming TomorrowDay 8: Strategic Social Proof - Turning Client Wins into Magnetic Marketing
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Day 6: Why Working Harder Isn't Working (And What To Do Instead)
Episode 6 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint
🎯 Episode SnapshotLearn how to build your business around your energy instead of forcing your energy around your business - creating sustainable success without burnout.
💫 Episode HighlightsThe Energy-Based Framework:Energy Mapping:Track peak performance timesIdentify natural rhythmsNotice creativity patternsDocument recovery needsConsider cycle trackingStrategic Scheduling:One week on, one week off client callsContent creation during peak energyAdmin during lower energy periodsTime allocation framework (⅓ content, ⅓ selling, ⅓ serving)Boundary Setting:Clear working hoursNon-negotiable rest periodsAligned launch timingSaying no to energy drains
🔍 The Car Analogy:"Working against your energy is like driving with the handbrake on - you can move, but it's a struggle."
✨ Client Success Story: Suzie's TransformationBefore:
Reactive to client demandsExhausted from poor schedulingResentful of business demandsStruggling with boundariesAfter Implementation:
Clear working hoursStrategic content creationHigh-energy client callsRecovery days after eventsBetter engagementIncreased revenueSellout events
📝 Daily Audit Questions:When did you last feel truly energized delivering your offer?Where are your calendar energy drains?Which clients light you up vs drain you? (List characteristics)Are peak energy hours matched to high-value tasks?Where are you saying yes when you want to say no?
🎯 Quick Implementation:Rate your calendar appointments:
🔴 Energy drain🟡 Neutral💚 Energy giving Action: Move red appointments to better times
💡 Notable Quotes"Your energy is literally your most valuable business asset." "Managing your time is good, but managing your energy is better."
🚫 Common Energy Mistakes:Working when energy is lowestForcing other people's schedulesCreating content when burnt outLaunching at wrong timesIgnoring energy signals
🎁 Personal Example:Mills' Content Creation Win:
Aligned with energy12 episodes recorded in 24 hoursComplete project in 48 hoursDriven by genuine excitement
📱 Connect With MillsInstagram: @Mills_GrayShare your biggest energy drainGet personalized solutionswww.millsgray.com
🔜 Coming TomorrowDay 7: The Content Repurposing Machine - Creating More Impact with Less Effort
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- Visa fler
