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Day 12: The CEO Systems Framework - Creating Your Dream Business
Episode 12 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint
🎯 Episode SnapshotLearn how to create a business that doesn't stop when you do through strategic systems implementation, automation, and proper frameworks.
💫 Episode HighlightsThe CEO Systems Framework:Business Foundation Systems:Tech stack essentialsCustomer journey mappingFuture-proof planningTeam preparationBottleneck removalClient Experience Systems:Automated onboardingCommunication flowsPayment systemsService deliveryClient satisfactionGrowth & Scale Systems:Monthly CEO planningContent repurposingAutomation setupLead generation flowsTeam expansion prep🔍 Common Problems Addressed:Being the business bottleneckLack of clear systemsReactive vs proactive approachUnable to handle sudden growthBusiness dependent on owner✨ Success Story Example:Client Transformation:
Before: Missing school events, constant voice notes, no presenceAfter: Clear boundaries, automated responses, structured planningResult: Present in life while business runs smoothly📝 Perfect Business Day Vision:Working 10 till 3Clear boundariesSystems running smoothlyTime for strategic thinkingEverything gets done🎯 Action Steps:Write down your perfect day visionAssess if you could handle 20 new clientsTraffic light your current systems:🟢 Green: Love and using🟡 Yellow: Unsure about🔴 Red: Not using/unnecessary💡 Notable Quotes"None of us started a business to replace a job that just pays worse." "Small little changes make massive differences."
📊 Implementation Timeline:3 months: Basic implementation6 months: Refinement and habit formationOngoing: High cash month sustainability🔧 Key Systems Focus:Accounting systemsCalendar managementEmail platformsPayment processingClient onboardingLead generation📱 Connect With MillsInstagram: @Mills_GrayDM for one-on-one opportunitiesThree and six-month programs availablewww.millsgray.com
🎁 Final Series Message"Imagine what it would look like to work with me. This is free - imagine what we could do together."
Ready to implement? DM Mills "I'm fucking ready" to discuss one-on-one support!
Would you like me to:
Add more system examples?Include implementation timeline?Develop system audit template?Add more success metrics?Hosted on Acast. See acast.com/privacy for more information.
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Day 11: From 'Please Buy' to 'Hell Yes' - The Natural Sales Framework
Episode 11 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint
🎯 Episode SnapshotLearn how to transform desperate "spots available" posts into a strategic selling system that creates natural buying momentum and attracts ideal clients.
💫 Episode HighlightsThe Strategic Selling Framework:Buying Momentum Creation:Value stackingSocial proof integrationProblem-solution alignmentDesire buildingCase study integrationSales Message Strategy:Clear value articulationBenefit focusTransformation showcaseObjection preventionPrice positioningConversion System:Follow-up frameworkPayment optionsOnboarding processClient experience designBuyer's remorse prevention🔍 Common Selling Mistakes:Random selling without strategyDiscounting when nervousTaking wrong-fit clientsMissing natural buying momentsNo follow-up systemHoping instead of selling✨ Strategic Sequence Elements:Regular client win sharingClear calls to actionBehind-the-scenes valueTrust building contentBuying confidence creation📝 Daily Audit Questions:What's your current conversion rate?Are you following up systematically?Do you have clear buying pathways?How many touchpoints before purchase?Are you selling strategically or randomly?🎯 Quick Implementation:Review your last 3 sales attempts:
What worked?What felt off/icky?Note client objectionsIdentify conversion pointsCreate strategic sequence💡 Notable Quotes"No one likes being sold to, everyone loves buying." "Praying and hoping is not a strategy."
🚫 Avoid These Approaches:Desperate "spots available" postsRandom discount offersScarcity-based sellingFix-me-quick clientsLack of follow-up📱 Connect With MillsInstagram: @Mills_GrayShare your sales strategy winsGet feedback on your approachwww.millsgray.com🔜 Coming TomorrowDay 12: The CEO Systems Framework - The glue that holds your business together
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Day 10: Why Your Email List Is Dying (And How to Revive It)
Episode 10 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint
🎯 Episode SnapshotLearn how to transform a dying email list into a revenue generator with the Strategic Nurture System, consistently generating 20-40% of monthly revenue from email marketing.
💫 Episode HighlightsThe Strategic Nurture System:Value Strategy:Welcome sequence that connectsRegular value dropsClient story integrationProblem-solution contentBehind-the-scenes glimpsesRelationship Building:Personality injection ('Mills-isms')Consistent communicationCommunity buildingTwo-way engagementTrust developmentStrategic Sales Integration:Natural buying triggersOffer awarenessSocial proof inclusionClear call-to-actionsFollow-up framework🔍 Common Email Marketing Mistakes:Building lists but rarely emailingOnly showing up to sellMissing strategic nurture sequenceInconsistent messagingLack of personalityPoor relationship building✨ Success Story:Before:
300 person list12% open rateSporadic emailsFear of bothering subscribersAfter Implementation:
List grew to nearly 7,00030-40% average open rate£5,000 in salesGenuine relationships built📝 Weekly Email Structure:Monday: Value/TeachingWednesday: Client Success StoryFriday: Behind-the-scenes/Personal Story🎯 Quick Implementation:Open email platformCheck last 5 emailsRate for:Value givenPersonality shownClear next stepsPlan next 4 weeks of emails💡 Notable Quotes"Your email isn't just about a numbers game, it's about a relationship opportunity." "It takes on average eight follow-ups for somebody to say yes."
📊 Daily Audit Questions:Current email open rate?Last email sent date?Welcome sequence existence?Unsubscribe rate check?Natural offer integration?📱 Connect With MillsInstagram: @Mills_GrayShare email marketing strugglesEngage for points toward strategy session🔜 Coming TomorrowDay 11: The Natural Sales Framework
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Day 9: Calling in Your Driven AF Clients - Intentional Client Attraction
Episode 9 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint
🎯 Episode SnapshotLearn how being boldly authentic in your marketing attracts dream clients while naturally repelling wrong-fit prospects.
💫 Episode HighlightsThe Intentional Client Attraction Framework:Client Identity Clarity:Who lights you up?What's their energy like?Key qualities they possessRed flag identificationWhere they hang outClear Communication:Use their exact languageShare your boundariesState personality traitsShow ambition markersOwn your expertiseStrategic Positioning:Platform selectionContent alignmentOffer structurePricing strategyValue articulation🔍 Common Marketing Mistakes:Using corporate languageAvoiding personalityTrying to include everyoneWatering down messagingBeing afraid to repel✨ Success Story:Personal Transformation:
Before: Professional, corporate languageAfter: "Ambitious, driven AF humans ready to level up"Result: Attracted highest-paying client📝 Daily Audit Questions:Does your content clearly state who you serve?Were your last 5 clients dream clients?Are you stating who you don't work with?Is your messaging attracting or convincing?Could anyone benefit from your offer? (Red flag if yes!)💡 Notable Quotes"Trying to appeal to everyone usually means you're attracting no one." "The more specific you are about who you want to work with, the more magnetic your marketing becomes."
🎯 Quick Implementation:Review last 5 postsCircle generic languageNote specificity opportunitiesDraft one bold postTag Mills in your content🚫 Signs You're Too Generic:Constant price questioningNeeding to convinceNon-implementersEnergy vampiresUniversal appeal📱 Connect With MillsInstagram: @Mills_GrayShare your ideal client descriptionGet feedback on your bold post🔜 Coming TomorrowDay 10: The Nurture System - Keeping Your Email List Alive and Buying
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Day 8: Beyond Basic Testimonials - The Trust-Building Framework
Episode 8 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint
🎯 Episode SnapshotLearn how to transform basic testimonials into powerful client journey stories that sell your offers for you through strategic social proof.
💫 Episode HighlightsThe Trust-Building Framework:Capture System:Win celebration promptsJourney documentationProgress trackingRegular check-insSystematic collectionContent Creation:Before and after storiesProgress milestonesSpecific resultsClient journey mappingTransformation detailsStrategic Sharing:Platform-specific formatsTimeframe clarityProblem-solution matchingObjection addressingJourney showcasing🔍 Common Social Proof Mistakes:Generic "she was great" testimonialsMissing journey detailsWaiting until the end to capture successNot leveraging small winsNo systematic gathering processLetting powerful moments slip away✨ Example Structure for Wins:Don't just say "Made X amount" Include:
Starting pointInitial strugglesChanges madeEmotional journeyNext steps📝 Daily Audit Questions:When was the last time you actively collected a testimonial?Do your testimonials show specific transformations?Are you capturing client wins in the moment?Do case studies show clear before/after scenarios?Would your ideal client see themselves in your social proof?🎯 Quick Implementation:Open your messagesFind last three client winsCreate a success story bank (Google Doc)Set up regular check-in promptsStart documenting journeys💡 Notable Quotes"Every client win is a future client buying." "A strategically captured client journey sells your offer for you."
🚫 What Not to Do:Wait until project end for testimonialsShare generic praise without detailsMiss documenting small winsForget to address common objectionsLeave wins uncaptured🎁 Action Steps:Create a system for:
Regular win check-insJourney documentationProgress trackingSuccess story bankingStrategic sharing📱 Connect With MillsInstagram: @Mills_GrayShare your social proof aha momentGet feedback on your systemwww.millsgray.com🔜 Coming TomorrowDay 9: Intentional Client Attraction - How to Call in Your Driven AF Clients
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Episode 7 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint
🎯 Episode SnapshotLearn how to transform one piece of content into multiple assets, creating a month's worth of content in just one hour using the content repurposing machine.
💫 Episode HighlightsThe Content Repurposing Framework:Core Content Creation:Choose primary platformCreate long-form contentFocus on quality over quantityInclude multiple teaching pointsContent Pillars:Problem-specific contentTransformation contentAuthority-driven contentStrategic Breakdown:Extract key quotesPull out teaching pointsIdentify story elementsNote actionable tipsOne Piece of Content Becomes:3 carousel posts for Instagram5 story promptsBlog post for SEOFacebook group liveEmail sequenceMultiple DM conversation startersCross-platform promotion🔍 Common Content Creation Mistakes:Daily creation from scratchNot maximizing best performersTime spent on low-engagement contentMissing repurposing opportunitiesBurnout from constant creation✨ Client Success Story: Jane's TransformationBefore:
Overwhelmed with content creationBurning outUnclear strategyInconsistent resultsAfter Implementation:
One weekly podcast as core contentStrategic breakdown systemMulti-platform adaptationImmediate ROIBetter work-life balanceIncreased engagement📝 Daily Audit Questions:How many pieces are created from scratch vs repurposed?Have you fully leveraged your best performing content?Are you batching content or creating daily?Do you have a content bank?When did you last repurpose a past high performer?🎯 Quick Implementation:Find your last piece of long-form contentList all:QuotesTeaching pointsStoriesTipsCreate new content from each element💡 Notable Quotes"It's not about creating more content, it's about getting more mileage from the content you've created." "We want to make it easy peasy lemon squeezy."
📊 Platform Reach Mentioned:Facebook Group: 4,700+ membersEmail List: Nearly 7,000Instagram: Almost 8,000 followers📱 Connect With MillsInstagram: @Mills_GrayShare your content creation strugglesGet personalized solutionswww.millsgray.com
🔜 Coming TomorrowDay 8: Strategic Social Proof - Turning Client Wins into Magnetic Marketing
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Day 6: Why Working Harder Isn't Working (And What To Do Instead)
Episode 6 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint
🎯 Episode SnapshotLearn how to build your business around your energy instead of forcing your energy around your business - creating sustainable success without burnout.
💫 Episode HighlightsThe Energy-Based Framework:Energy Mapping:Track peak performance timesIdentify natural rhythmsNotice creativity patternsDocument recovery needsConsider cycle trackingStrategic Scheduling:One week on, one week off client callsContent creation during peak energyAdmin during lower energy periodsTime allocation framework (⅓ content, ⅓ selling, ⅓ serving)Boundary Setting:Clear working hoursNon-negotiable rest periodsAligned launch timingSaying no to energy drains
🔍 The Car Analogy:"Working against your energy is like driving with the handbrake on - you can move, but it's a struggle."
✨ Client Success Story: Suzie's TransformationBefore:
Reactive to client demandsExhausted from poor schedulingResentful of business demandsStruggling with boundariesAfter Implementation:
Clear working hoursStrategic content creationHigh-energy client callsRecovery days after eventsBetter engagementIncreased revenueSellout events
📝 Daily Audit Questions:When did you last feel truly energized delivering your offer?Where are your calendar energy drains?Which clients light you up vs drain you? (List characteristics)Are peak energy hours matched to high-value tasks?Where are you saying yes when you want to say no?
🎯 Quick Implementation:Rate your calendar appointments:
🔴 Energy drain🟡 Neutral💚 Energy giving Action: Move red appointments to better times
💡 Notable Quotes"Your energy is literally your most valuable business asset." "Managing your time is good, but managing your energy is better."
🚫 Common Energy Mistakes:Working when energy is lowestForcing other people's schedulesCreating content when burnt outLaunching at wrong timesIgnoring energy signals
🎁 Personal Example:Mills' Content Creation Win:
Aligned with energy12 episodes recorded in 24 hoursComplete project in 48 hoursDriven by genuine excitement
📱 Connect With MillsInstagram: @Mills_GrayShare your biggest energy drainGet personalized solutionswww.millsgray.com
🔜 Coming TomorrowDay 7: The Content Repurposing Machine - Creating More Impact with Less Effort
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🎯 Episode Snapshot
Learn how to move away from endless discovery calls and implement a strategic DM selling system that pre-qualifies leads and saves time.
💫 Episode HighlightsThe Sales Call Reality Check:Hours spent on non-converting callsNo-shows and time wastersSurprise pitch attemptsCalendar overwhelmEnergy drainThe Qualification Framework:Self-Qualifying Content:Price transparencyProcess sharingResults showcasingSpecific client criteriaClear expectationsStrategic DM Process:Qualifying questionsValue-based conversationsClear next stepsBoundary settingConversion Ready Systems:Payment plans preparedOnboarding processFollow-up frameworkClear pathways🔍 Ideal Client Specificity:Beyond basic demographics:
Ambitious and drivenSolution-focused"Hell yes" energyFun humansReady to implement✨ Success Strategy:Transparent pricing upfrontPre-qualification through contentDM qualification processClear conversion pathwaySystematic follow-up📝 Daily Audit Questions:How many hours spent on sales calls last month?What percentage of calls converted?Do prospects know pricing before calls?Pattern in non-converting calls?DM qualification process check?🎯 Quick Implementation:Review last 3 sales callsList all questions askedTransform into content pointsCreate qualification postImplement DM strategy💡 Notable Quotes"Your time is your most valuable asset." "If you're not following up, you're leaving money on the table, trust." "I want ambitious, driven, go-getters, solution-focused, hell yes, fun humans in my world."
🚫 Common Mistakes:Jumping on calls without qualificationHiding pricing until callsNo follow-up systemLack of boundariesUnclear client criteria🎁 Engagement Prompt:Share with @Mills_Gray:
Your biggest aha momentWhat you're committing to changeYour qualification process wins🔜 Coming TomorrowDay 6: Energy-Based Business Planning
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🎯 Episode Snapshot
Learn how to transform your marketing by using your clients' exact language instead of industry jargon, making your content more relatable and effective.
💫 Episode HighlightsThe Breakthrough MomentClient DM: "I'm so tired of posting and praying. I feel like I'm just chucking spaghetti at the wall"How one phrase transformed Mills' entire marketing approachThe power of client language versus "clever" content
Active Listening Framework:CaptureSave DMs describing strugglesScreenshot testimonialsNote discovery call languageMonitor comments and repliesCategorizePain pointsDesired outcomesObjectionsCelebrationsCreateUse exact words in hooksBuild content around actual questionsDesign offers solving real problems🔍 Common Marketing Mistakes:Using industry jargon clients don't understandTrying to sound "professional" instead of relatableOperating in an echo chamberPresuming audience knowledgeMissing real pain points✨ Success StoryMindset Coach Transformation:
Before: Using terms like "overcome limiting beliefs"After: Using client language like "stop overthinking everything"Result: More engagement and right-fit clients📝 Daily Audit Questions:When was the last time you used client's exact words?Are you asking questions in DMs or just responding?How many of your last 5 posts include real stories?Are you saving client language systematically?Reality check: Assumptions vs. actual conversations?🎯 Quick Implementation:Open your DMsFind a client problem descriptionScreenshot itUse it as your next content piece💡 Notable Quotes"Your clients are giving you marketing gold every single day. You just need to listen for it." "The number one reason offers don't sell is that they're selling something that isn't needed."
🎁 Engagement ReminderShare to storiesTag @Mills_GrayDM your biggest aha momentJoin the points competitionwww.millsgray.com🔜 Coming TomorrowDay 5: The Qualification Framework - Making Sales in DMs Without Endless Discovery Calls
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Day 3: Content That Converts Cold to Hot - The Spider Web Strategy
Episode 3 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint
🎯 Episode SnapshotLearn how to create an interconnected content strategy that catches your ideal clients across all platforms, turning your content into a strategic web rather than isolated posts.
💫 Episode HighlightsClient Success Story: Lisa's JourneyInitially Instagram-focusedMultiple modalities (Life Coach & Breathwork Practitioner)Corporate client attraction challengeResults: Secured three high-ticket leads from LinkedInSuccessfully booked multiple day eventsThe Spider Web Strategy: Three Core ElementsThe Central Hub (The Thread)Long-form contentPodcastsBlog postsYouTube videosLinkedIn articlesThe Connection PointsSocial media postsEmail contentStories/ReelsDM conversation startersFacebook group contentThe Cross-Platform WebPlatform cross-referencingStrategic nurture sequencesContent adaptationAudience movement between platforms🔍 Daily Content Connection Audit:Can you spot the golden thread connecting your platforms?Is it immediately obvious who you help when someone lands on your profile?Does your bio speak to problems or just credentials?Would your last 9 posts help a new follower understand your offer?Are you cross-promoting or just cross-posting?✨ Action Steps:Identify your central content hubMap your content connectionsPerform the "30-second stranger test"Rate your current status (Red/Yellow/Green)Plan your cross-platform strategy💡 Notable Quotes"Spiderwebs are totally beautiful, often interconnected... they're just this beautiful woven web." "The magic happens when everything connects."
🎯 Quick Implementation TestAsk someone outside your business world to look at your profile for 30 seconds and tell you what they think you do.
📊 Rate Your Status:🔴 Red: Needs work🟡 Yellow: Getting there💚 Green: Nailing it🎁 Engagement ReminderWin a 30-minute strategy call:
Share to storiesTag @Mills_GrayDM your red/yellow/green statusEach engagement = 1 point📱 Connect With MillsInstagram: @Mills_GrayDM your audit resultsShare your biggest takeawayswww.millsgray.com🔜 Coming NextDay 4: Active Listening Marketing
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🎯 Episode Snapshot
Learn how to create lead magnets that attract your ideal clients and avoid the costly mistake of generic hooks that bring in the wrong audience.
💫 Episode HighlightsThe Generic Lead Magnet Trap:Real story: Attracting window cleaners and pest control businessesWhy generic hooks like "how to get more clients" failThe power of industry-specific targeting
Types of Effective Hooks:Problem aware hooksQuestion hooksShock factor hooksNumbers/steps hooksEmotional hooks
The Perfect Lead Magnet Formula:Keep it short and accessibleClear pathway to your offerMaximum 2-hour creation timeMust deliver quick winsNeeds to align with your core offers
The Three Pillars Context:Stacked offer strategyClient magnet methodCEO systems framework
🔍 Your Lead Magnet Reality Check:Does your lead magnet specifically call out your ideal client's industry/role?How many actual clients downloaded your lead magnet last month?Could any business owner benefit from your lead magnet? (Red flag if yes!)What immediate quick win does your lead magnet deliver?Out of your last 10 leads, how many converted to offers?Is your language industry-appropriate or too jargon-heavy?⚠️ Common Lead Magnet Mistakes:Too long or complicatedNo clear pathway to offersGeneric targetingMisaligned with actual servicesOver-investing creation time✨ Action Steps:Review your current lead magnet hookCheck your conversion pathwayAudit your language and specificityTime your creation processTest with your target audience💡 Notable Quotes"The hook has to be relevant to the lead magnet." "Don't spend more than two hours on a lead magnet."
🎁 Engagement ReminderWin a 30-minute strategy call:
Share to storiesTag @Mills_GrayEngage with contentShare your biggest aha moments📱 Connect With MillsInstagram: @Mills_GrayDM your audit answersShare your aha momentswww.millsgray.com🔜 Coming TomorrowDay 3: The Spider Web Content Strategy - turning new leads into hot prosp
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🎯 Episode Snapshot
Creating offers that sell like Oasis concert tickets - learn how to build a strategic offer stack that creates genuine excitement and demand in your audience.
💫 Episode HighlightsSuccess Stories:Mills' in-person event: 30 tickets sold in 24 hours with waitlistClient Kat's transformation: From single offer struggle to multiple successful income streamsAdded workshopsSold-out retreatsImplemented VIP daysCreated stationery productsThe Journey:From early struggles with course launchesThrough the "5 Ones" strategy limitationTo creating the Stacked Offer StrategyWhy Stack Your Offers:Not everyone is ready for your highest ticket offerDifferent entry points for different client stagesCreates multiple income streamsAllows for creativity in business🔍 Your Audit Questions:When was the last time your audience was genuinely excited about an offer launch?Did your last 3 launches create FOMO or require pushing to fill?What's the current journey between your offers?How many price points do you currently offer?Are you secretly hoping your lowest offer doesn't sell?✨ Action Steps:Write down every offer launched in last 6 monthsNote which sold like "Oasis tickets" vs "pulling teeth"Review your current offer journeyComplete the audit questionsShare your insights with Mills in DMs💡 Notable Quotes"If you wait until January, you will be chasing your tail somewhat." "This is the juicy information that I work with my clients with."
🎁 Special OfferEngage with Mills throughout the 12 days to win a 30-minute strategy session!
Share to storiesTag @Mills_GrayEngage in DMsPoints mean prizes!📱 Connect With MillsInstagram: @Mills_GrayDM for engagement pointsShare your audit answerswww.millsgray.com🔜 Coming TomorrowDay 2: The Lead Magnet Formula
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Join us as Kat Amey shares her inspiring journey from yoga teacher to successful transformational coach. Discover how she built a thriving business helping people in their 30s and 40s create lives that break free from societal expectations.
Key Highlights
Building a diverse product suite from £5 bookmarks to premium coaching packagesGenerating 30+ leads in a single day through strategic Facebook engagementCreating successful UK-based transformation retreatsOvercoming mindset blocks around selling and client relationshipsBusiness Evolution
Kat's business transformation showcases the power of diversification:
Expanded from 3-month to 6-month coaching packagesIntroduced multiple price points:Journaling bookmarks (£5)Online/in-person workshopsGroup coaching programsPremium 1:1 coachingTransformational retreatsMarketing Success Story
Primary Strategy: Organic lead generation through Facebook groupsKey Win: 30 leads generated from one strategic group interactionLead Magnet: Vision board workbookApproach: Value-first engagement in targeted group discussionsUpcoming Retreats
June Retreat - Cornwall
Focus: Outdoor activitiesFeatures: Yoga, meditation, paddleboardingAvailability: 4 spots remaininghttps://www.kathrynamey.com/2025-retreat
November Retreat
Focus: Indoor reflection and planningFeatures: Journaling, goal-setting for the new yearEarly Bird: 2 spots availableRegular: 5 spots availablehttps://www.kathrynamey.com/nov2025-retreat
Free Resources
Download Kat's complimentary journaling guide and prompts to start your transformation journey today.
Connect with Kat.
https://www.instagram.com/kat_amey
FB: https://www.facebook.com/groups/thewellnesshub.101
Web: www.kathrynamey.com:
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🎄 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint🎯 Episode Snapshot
Ready to crush Q1 while everyone else is still setting New Year's resolutions? This special announcement episode reveals how you can turn your December downtime into 2025 design time with our upcoming "12 Days of CEO Magic" series.
⚡️ Quick LinksRegister for 12 Days of CEO Magic: https://millsgray.kartra.com/page/12daysConnect with Mills: @Mills_GrayJoin the conversation: #12DaysOfCEOMagic💫 Episode HighlightsPippa's Story: December Planning, Q1 DominationPlanned entire Q1 strategy during DecemberCreated comprehensive content and launch calendarResult: 3.5x revenue growth year-over-yearKey difference: Strategic planning while others were distracted12 Days of CEO Magic Series DetailsDates: December 2-13, 2024Format: Daily 10-minute strategic sessionsDelivery: Private podcast feed + email supportWhat You'll Learn:The Stacked Offer StrategyClient Attraction FrameworkContent Creation SystemsStrategic Planning FrameworksCEO-Level OperationsPlus daily implementation guidesFree Bonus Materials:Daily Implementation WorkbooksStrategic Planning TemplatesQuick Win Action StepsDM Support Throughout🎁 What's Included12 Strategic Training SessionsImplementation WorkbooksPlanning TemplatesBonus ResourcesCommunity Support
💡 Notable Quotes"The CEOs who crush Q1 are the ones who plan in December." "While everyone else is posting about mince pies, you'll be plotting your business domination."SIGN UP TODAY FOR THE VALUE DROP OF THE YEAR !
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Episode Overview
Welcome back to *Soul Leaders*! In this episode, Mills dives into strategic planning for Q1, with insights and actionable steps to help you kick off 2025 with purpose and direction. This episode is perfect for business owners preparing for a strong start to the new year including how to launch. Launch a programme/vip/retreat/workshop
Key Takeaways:
Catch-Up and Recent Highlights
- Mills shares her recent experience as the “podcast queen,” promoting a three-day podcast series and seeing impressive engagement results.
- Key insight: Consistent visibility across platforms (Instagram, Facebook, LinkedIn, YouTube) boosts audience reach and engagement.
Planning vs. Winging It
- Having a flexible plan allows for adaptability, but planning is essential for growth and scaling.
- Loose freedom is great, but structure is key to avoid scrambling last minute, especially with big launches.
Three Key Elements of Effective Planning
- Intentional Aligned Action Take purposeful steps. Ask yourself, “Why am I doing this? What’s my end goal?”
- Reverse Engineering: Start with your goal and work backward to determine the specific steps needed.
- Taking Small Steps: Regular
Quotes
You have to be in love with organic marketing because it does require you to just continuously have a strategy and post.
Loose freedom is great, but structure is key...planning is going to be the thing that helps you scale.
Work with Mills
Connect with Mills www.millsgray.com
apply to work with Mills
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Episode Summary:
In this episode, we chat with Amy, founder of Sculpt Pilates, an online Pilates platform designed for women at home. Amy shares her journey of starting her business, the challenges she faced, and how working with a business coach helped her overcome those hurdles and scale her business. She discusses the importance of having clarity, confidence, and creativity in business, as well as her passion for strength training and balanced living. We also dive into her recent successes, including selling out a Pilates retreat, creating lead magnets that convert, and the importance of community in her business.
Key Takeaways:
1. Starting Sculpt Pilates: Amy shares how she began Sculpt Pilates, an online Pilates platform for women, with passion and enthusiasm but little strategy. She discusses how her vision evolved and the steps she took to structure her business.
2. The Importance of Business Coaching: Amy opens up about how working with a coach helped her gain clarity, improve her marketing strategy, and remove fear, which was essential in scaling her business.
3. Marketing and Lead Generation: She explains how she learned to implement lead magnets, funnel systems, and nurturing sequences, which automated parts of her business and led to increased sales without constant active engagement.
4. Confidence in Business: Amy talks about her growing confidence in business after nailing down her target market, her marketing, and lead generation processes. She’s now at a place where she feels empowered to grow her brand sustainably.
5. Diversifying Income Streams: Amy shares how she expanded her business beyond memberships to include courses, retreats, and one-on-one sessions. One of her popular offerings, a seven-week strength training course for women, has been a game-changer.
6. Retreat Success: Amy discusses the success of her recent Pilates retreat, which combined community-building, Pilates, and balance with fun activities like a pajama party. She also highlights how new participants were converted into long-term members.
7. Balanced Living Philosophy: Amy’s philosophy is all about balance. Her approach focuses on strength and well-being, without the pressure of aesthetic perfection. Her members are more focused on long-term health, strength, and enjoying life, including indulging in the occasional glass of wine or pasta dish.
8. Ongoing Evolution: As her business continues to evolve, Amy emphasizes the importance of creativity, adaptability, and keeping her content fresh to retain members and attract new ones.
Memorable Quotes from Amy:
- "You have to be internally ingrained in making your business work. Trying and failing? I’m totally okay with that."
- "When you feel clear about what you're doing, that is the most powerful thing."
- "My women are all about balance—it's about strength for life, not about having a six-pack."
Connect with Amy:
- Website: [Sculpt Pilates](https://www.sculptpilates.com)
- Instagram:https:https://www.instagram.com/sculptpilatesbyamy/
Free Download https://sculpt-pilates.myflodesk.com/freeworkout
Join Amy’s Programs:
- Sculpt Pilates Membership:Access to online Pilates classes, nutrition plans, and more. https://www.sculpt-pilates.co.uk/sculptmembersarea
Don't forget to Subscribe & Leave a Review:
www.millsgray.com
Loved this episode? Don’t forget to subscribe and leave us a review on Apple Podcasts, Spotify, or wherever you’re listening.
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Welcome to the final day of the "CEO Pathway to Scale" series, where we dive deep into creating a business that can run smoothly without constant oversight. In this episode, we explore the *CEO Systems Framework*, which focuses around systems that enable true freedom while ensuring your business remains scalable and efficient. You'll learn to streamline operations, prepare for growth, and reduce overwhelm through intentional planning, automation, and robust client experiences. Mills shares personal insights on shifting from hustle to strategic work, including her experience in setting boundaries and creating a sustainable workflow that frees up time and mental energy.
Key Takeaways:
1. Framework Essentials: The CEO Systems Framework is designed for business sustainability, allowing leads to flow, processes to run smoothly, and time off without halting operations.
2. Assessing Offers & Systems: Evaluate which parts of your client journey and systems can be automated, adjusted, or need upgrading.
3. Planning as Key to Freedom: Mills explains the value of planning, revealing how intentional content planning saves time and keeps you on track with monthly goals.
4. Future-Proofing: Prepping for team growth—whether through systems or automations—ensures seamless client experiences, even with rapid expansion.
5. Intentional Tech: Integrate only the necessary tech—like MiniChat for lead responses—to keep client interactions streamlined and impactful without feeling overwhelmed by automation.
Action Steps:
1. Audit your existing systems. What processes can be automated or delegated?
2. Set up an intentional planning session to map out content, goals, and key projects for the month ahead.
3. Consider if your client journey is set up to handle high demand, including systems for onboarding, follow-ups, and feedback.
4. Take stock of any tech you might need to add or improve, such as email marketing automations or CRM platforms.
Join the Conversation:
Got insights or questions? Send Mills a DM and share your progress and any thoughts on the CEO Systems Framework. How are you planning to scale your business with less hustle and more efficiency?
Apply to work with Mills
Website
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Episode Summary:
Welcome back to Day Two of the CEO Pathway to Scale series! In this episode, we dive into one of my favourite topics – the Client Magnet Method.
This method is all about building a foundation that attracts clients who are ready to buy from you.
We’re unpacking how to ensure that your audience is not only aligned with your offerings but also eager to engage with them. If you haven’t yet caught up on Day One, be sure to go back – it’s foundational to our three-part strategy.
Today’s focus includes:
Lead Generation & Content Strategy: Key ways to organically grow your audience and set up an effective lead generation funnel.
Stacked Offers & Audience Readiness: Using stacked offers to create audience demand, with examples from live events that sell out fast.
Mistakes to Avoid: Common pitfalls like relying on repeat clients, underutilizing long-form content, or attracting the wrong audience with your messaging.
The Power of a Targeted Lead Magnet: How to craft a lead magnet that brings in quality leads, not just any leads, with real-world success stories from clients.
Content Strategy Essentials: A breakdown of how to repurpose content effectively, establish a strong presence on platforms like Instagram and LinkedIn, and nurture potential clients through long-form content.
Key Takeaways:
1. Client Magnet Method Foundations: Effective lead generation and content are essential to attracting an aligned audience.
2. Lead Magnet Strategy: Craft a lead magnet with a targeted hook that speaks directly to your ideal client’s needs.
3. Cross-Platform Content Strategy: Repurpose content wisely and nurture your audience through long-form formats such as blogs, podcasts, or Facebook groups.
4. Messaging and Ideal Client: Active listening is critical. Regularly audit your messaging to ensure it resonates with the type of clients you want to attract.
5. Intentional Selling: Prequalify potential clients through strategic conversations and content, and close more sales via direct chat.
Action Step for Listeners:
Today, audit your Instagram or main social platform. Is your messaging clear, and does it effectively direct potential clients to your lead magnet? Share your progress in my DMs instagram (@Mills_Gray), and let’s keep building momentum!
Join us tomorrow for the final day of this series, where we’ll discuss the CEO Systems Framework and dive into the essential systems you need to scale with ease.
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Links & Resources Mentioned:
- Follow Mills Gray on Instagram [@Mills_Gray](https://instagram.com/Mills_Gray)
- Day One of the CEO Pathway to Scale Series https://shows.acast.com/soul-leaders-podcast-with-mills-gray-/episodes/the-ceo-pathway-to-scale-day-1
check my website https://www.millsgray.com/
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Welcome to the first episode of this special three-day mini-series, *The CEO Pathway to Scale*, where Mills Gray, a business coach and mentor, breaks down the key principles and strategies that helped her build multiple six-figure businesses. This episode dives into scaling your business without burning out, exploring ways to create high-cash months, and moving away from scrappy marketing and sales cycles.
Mills will walk you through the "Stacked Offer Strategy" — a powerful method for generating sustainable revenue by leveraging multiple income streams within your business.
**1:34 - 2:33** — The “Not Quite There” Story
Mills discusses the feeling many entrepreneurs experience of not being “quite there,” how scrappy marketing and lengthy sales processes contribute to burnout, and why business owners need to shift focus.
**2:33 - 4:34** — The Reality of Scaling
Exploring the overwhelm many face while scaling. Mills highlights how many business owners get stuck in a "hamster wheel" of marketing, selling, and serving without truly scaling. She identifies the need to build sustainable business systems.
**4:34 - 5:32** — Critical Elements for Success
Mills emphasizes the three essential elements needed for a thriving business: energy, delivery, and creativity. These are the foundations that keep a business owner moving forward and avoiding burnout.
**5:32 - 8:07** — The Myth of the 10k Months
Mills breaks down the overhyped “10k month” revenue target and how focusing on monthly targets can lead to burnout. She shares her own journey of switching from monthly to quarterly revenue goals for a healthier, more aligned business approach.
**8:07 - 10:12** — The Challenges of Evergreen Programs
Mills discusses her experience with evergreen programs and why they didn’t deliver the scalability she was promised. She shares the limitations of relying solely on one revenue stream and why diversifying income streams is essential.
**10:12 - 14:17** — The Stacked Offer Strategy
Introducing the Stacked Offer Strategy, Mills explains how business owners can diversify their income within their current business by offering multiple solutions, such as done-for-you services, group coaching, and digital products.
**14:17 - 18:10** — A Real Client Success Story
Mills shares a client success story (Kate) to demonstrate the power of the stacked offer strategy. Kate went from selling low-ticket offers to generating 6k in 11 days after restructuring her business offerings.
**18:10 - 19:45** — Audit Your Business
Mills invites listeners to reflect on their own business structure: What offers are currently in place? What gaps exist between where you are now and where you want to be? She encourages listeners to evaluate what is lighting them up in their business.
Action Step
Complete today’s mini-audit:
1. Review your current business offers.
2. Identify what lights you up and what drains your energy.
3. Consider how you can stack your offers to create sustainable revenue.
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Connect with Mills
- Instagram: [@Mills_gray](https://www.instagram.com/mills_gray)
- Email: [email protected]
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In this episode of *Soul Leaders*, Mills candidly shares how she navigates those off days where everything feels disjointed, using her own morning experiences as an example. She discusses ways to reset your mindset, particularly for business owners or creatives who may feel disconnected or in a slump. Mills introduces practical strategies for reigniting motivation, including the power of reusing content, journaling, breathwork, and reconnecting with nature. Throughout the episode, she emphasizes the importance of finding personal routines that resonate and letting go of rigid expectations.
- **[0:01:39]** - It’s normal to feel out of flow, especially as business owners.Mills emphasizes the importance of not always having to be “on” and introduces a mindset shift: “It's okay not to be at 100% all the time.”
- **[0:02:48]** - A content strategy tip: Reuse content when you’re not feeling creative. Mills encourages listeners to take the pressure off themselves by revisiting old posts and ideas, avoiding burnout.
- **[0:03:39]** - Mindset hack: Journaling. Asking yourself, “How am I feeling right now?” and using tools like hypnosis or meditation to shift your energy.
- **[0:05:03]** - Discovering what practices resonate for you personally, whether through breathwork, meditation, or even spending time in nature.
- [0:06:31] - Practical suggestions on free resources like YouTube for breathwork and meditation.
- [0:07:24] - The *Miracle Morning* story: Mills reflects on how rigid routines can sometimes feel counterproductive, leading her to tailor practices like exercise, meditation, and journaling to fit her life in a more flexible way.
- [0:09:03] - The importance of not forcing yourself to do routines at prescribed times—find what works for you, and do it on your own schedule.
- [0:11:49] - Personal anecdotes about how smaller, manageable routines like 10-minute breathwork can be just as powerful as longer sessions.
- [0:12:15] - Final takeaway: “Slow down to speed up your magnetism.” It’s important to recognize when you’re off and gently guide yourself back into flow.
- [0:12:47] - Mills invites listeners to share their own mindset practices and routines via Instagram DMs and encourages an open conversation.
Quote of the week
- Slow down to speed up your magnetism. – Mills on the importance of rest and mindfulness in recharging yourself.
Fave mediations - Deepak chopra
fave breathwork tips - listen to episode *42
connect with Mills
www.millsgray.com
insta
www.instagram.com/mills_gray
apply to work with Mills https://millsgray.kartra.com/survey/application/
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- Visa fler
