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  • None of us are immune to transitions—it’s just that they seem start piling up at “mid-life”. Olympic gold medalist and performance coach Joe Jacobi shares his story and how you too can navigate resistance and uncertainty to pursue purpose, performance and impact:

    What working as part of a two-person boat teaches you about collaboration (and it’s probably not what you think).

    Why sometimes winning comes down to making fewer mistakes than your peers—and correcting them more quickly.

    How focusing on the unique ways your experiences and expertise can help others will magnify your impact.

    Learning to appreciate where you are “in the river” and navigate toward what you value most.

    When seeking alliances as a Soloist can provide more opportunities for fruitful collaboration.

    LINKS

    Joe Jacobi Linktr.ee

    Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

    BIO

    Joe Jacobi is an Olympic Gold Medalist, Performance Coach, Transition Expert and Author who collaborates with high performance leaders to unlock purpose, achieve peak performance, and create a lasting impact.

    Joe practices and refines these core principles and strategies in his own life and pursuits at his Pyrenees mountains home beside the 1992 Olympic Canoeing venue in La Seu d’Urgell in the Spanish state of Catalunya - the same canoeing venue where he and his canoeing partner, Scott Strausbaugh, won America’s first-ever Olympic Gold Medal in the sport of Whitewater Canoe Slalom at the 1992 Olympic Games.

    In 2022, Joe published his first book, Slalom: 6 River Classes About How To Confront Obstacles, Advance Amid Uncertainty, & Bring Focus To What Matters Most - Joe's reflections, experiences, relationships, and strategies from more than 40 years on the river transferred to navigating your river of the life.

    Today, he writes and publishes Thinking In Waves, short and focused weekly essays that transfer his experiences and lessons from surfing off-shore ocean waves on a surfski kayak to an innovative model for clear thinking, better choices, and increased value alignment.

    BOOK A STRATEGY CALL WITH ROCHELLE

    RESOURCES FOR SOLOISTS

    10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?

    The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).

    The Authority Code: How to Position, Monetize and Sell Your Expertise:...

  • A quick Amazon search shows over 50,000 productivity titles—probably because as a society, we are obsessed with being productive. But what does productivity look like for Soloists?

    My theory—and I’m curious for your experience—is that many Soloists approach productivity a bit differently:

    My own (positive) experience with the classic Getting Things Done—and what seemed missing for Soloists (hint: joy + impact).

    What happens when you lighten your cognitive load in organizing your work and life.

    How some contemporary productivity books, especially Slow Productivity (Cal Newport) and 4,000 Weeks (Oliver Burkeman) are addressing a non-hustle and deeply satisfying way to work.

    Why slow is often better than fast and less can be more.

    The role of hitting your “enough” goal consistently in re-thinking how you want to work.

    LINKS

    Getting Things Done

    Slow Productivity

    4,000 Weeks

    Essentialism

    Rochelle Moulton Email List | LinkedIn | Twitter | Instagram 

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  • When you’re focused on building a $100 million business with a co-founder, what could possibly make you peel off to become a Soloist? Consultant Rob Fegan shares how he pivoted from his first business to a highly profitable (and life-enhancing) Soloist consulting practice:

    Why he transitioned from co-founding and growing their potentially $100 million business to become a Soloist.

    The value of experimenting and failing—or succeeding—fast.

    How he 5x’ed his prices in a single quarter by focusing on the value he was delivering to his ideal clients.

    When to shoot for big leaps vs. incremental growth (and why you don’t necessarily need a big audience to build a 6-7 figure Soloist business).

    How a failed experiment convinced him to double-down on his genius zone.

    LINKS

    Rob Fegan Website | LinkedIn

    Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

    BIO

    Rob Fegan is an author, speaker and the founder of Venvito Consulting. He is a highly sought-after expert and leading authority for Microsoft Partners. Rob is on a mission to help founders and individual contributors demystify the success formula to become a go-to partner working with Microsoft. 

    BOOK A STRATEGY CALL WITH ROCHELLE

    RESOURCES FOR SOLOISTS

    10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?

    The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).

    The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

  • That first year after leaving corporate life can be tricky—do you say yes to most every opportunity or niche immediately and start saying no? Strategic communicator Jacqui Miller aced (by any measure) her first year as a Soloist and describes how she made it happen:

    The surprising first thing she did when leaving her corporate job to start her expertise business.

    Why she made the decision to niche right away—and then continued to niche down even more.

    How she decides which clients to take on and which to refer (and why she’s a big believer in creating a circle of complementary professionals).

    What to do when you hit an inflection point in your career/business where you’re “not practicing at the top of your license”.

    The communication strategies that expanded her impact and relationships.

    LINKS

    Jacqui Miller Website | LinkedIn | On Thought Leadership

    Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

    BIO

    Jacqui is a communications professional with over 15 years of experience in early-stage and high-complexity businesses. Previously, she led communications at PillPack, a digital pharmacy, from the first customer through its $1 billion acquisition by Amazon. She's also launched moonshots at Google X, and helped bring to market the first genomic tumor test for personalized cancer treatment at Foundation Medicine.

    Today, she works alongside founding teams to take the long view on communications as an executive function. Her philosophy is that the best PR strategy is ultimately just running a thoughtful business.

    BOOK A STRATEGY CALL WITH ROCHELLE

    RESOURCES FOR SOLOISTS

    10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?

    The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).

    The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

  • You’ve been thinking about starting a podcast (or are just not happy with how yours is converting into leads and revenue). Prolific podcaster, author and coach Alastair McDermott shares how he created and runs multiple ongoing and evergreen podcasts:

    Why you’ll need to start before you’re ready (and the advantages of failing faster).

    How you might use an evergreen limited run podcast to fill a hole in your existing content or warm up your prospects.

    Why the podcast you start may not be the one you end up with (hint: it’s normal to shift as you gain experience with the medium and your message).

    Podcasting as a way to scale your business—what traction looks like and how long it takes to get it.

    LINKS

    Alastair McDermott LinkedIn | Amazon | Twitter | Instagram | YouTube

    Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

    BIO

    Alastair McDermott helps independent experts & consultants to earn more by rapidly building authority and visibility so that you can command premium fees, work less hours, and never have to suffer a bad-fit client again!

    Alastair is an author, consultant & business coach. He hosts The Recognized Authority podcast, and has written a number of practical guides to building authority through content creation.

    His most recent book is “33 Ways Not to Screw Up Your Business Podcast“ and he is currently working on his next book: “Recognized: How to Win & Retain High-Ticket Clients by Becoming the Prominent Authority in Your Field“.

    BOOK A STRATEGY CALL WITH ROCHELLE

    RESOURCES FOR SOLOISTS

    10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?

    The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).

    The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

  • Moving from a job in big corporate to building a soloist expertise business is a bit of an adjustment. Consultant Mike Ryan turned his sweet spot into a thriving business and last year doubled his already significant revenue—he shares his story:

    The transition from being a buyer to becoming the seller—and how he built his referral “machine” (hint: cold calling didn’t work).

    Why he ignored advice to grow by hiring employees—and what he did instead.

    The two things that first accelerated and then doubled his revenue.

    Why understanding the relationship between fees and value for his clients was a major turning point in his business.

    How to resist the temptation to dial back after a 230% growth year and keep thinking bigger.

    LINKS

    Mike Ryan Website | LinkedIn

    Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

    BIO

    Mike Ryan is an expert in solving supply chain and inventory challenges for middle-market manufacturers. He quickly analyzes complex issues, generates cash, and improves EBITDA to deliver repeatable results.

    With over 20 years of experience working for companies like GE and Goodyear, he tailors blue-chip best practices to help manufacturers achieve their goals.

    WORK WITH ROCHELLE

    RESOURCES FOR SOLOISTS

    10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?

    The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).

    The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

  • Can you build a six-figure advisory business working only 15 hours a week? CPA Erica Goode has—and she describes exactly how she did it (think serious boundaries):

    The lessons corporate burn-out can teach you about how to construct your own business.

    How setting rigid boundaries on her time allows her to meet all her work + life commitments.

    The value of time blocking (and another way to look at productivity).

    Why defining her version of “enough” allows her to stay focused and avoid chasing shiny objects.

    Introducing a potential new KPI for soloists—and why it needs your “happiness” factor to be complete.

    LINKS

    Erica Goode | LinkedIn

    Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

    BIO

    Erica Goode has been a Certified Public Accountant for 15 years. She runs a virtual accounting firm supporting coaches and consultants with bookkeeping, accounting, and CFO services and also hosts the Coaches, Consultants, and Money podcast.

    She’s a former Director of Finance at a Fortune 50 company and started her career as an auditor at a Big 4 public accounting firm. Erica is also the mom of 2 and the wife of a fellow CPA. She lives with her family in the mountains of Idaho.

    WORK WITH ROCHELLE

    RESOURCES FOR SOLOISTS

    10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?

    The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).

    The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

  • Failure can be an excellent teacher—if we’ll only let it! In this solo episode, I walk you through the lessons from a recent failed launch to answer that all-important question: Is it time to quit?

    Why continuing to pursue a passion project can sometimes masquerade as (business) madness.

    The dirty little secret almost no one who does public launches talks about.

    The top questions to ask yourself when an offering isn’t performing.

    TL;DR at minute 12.08, I make an announcement about my future services and this podcast 😉.

    LINKS

    Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

    BOOK A STRATEGY CALL WITH ROCHELLE

    RESOURCES FOR SOLOISTS

    10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?

    The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).

    The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

  • Dr Amanda Crowell, author of “Great Work: Do What Matters Most Without Sacrificing Everything Else”, tells us how to get to the work we were most meant to do:

    How to get off the “productivity roller coaster of doom” to make the time for your Great Work.

    Why your health and happiness make your Great Work flow easier—and how to optimize for them.

    A few questions to consider if you haven’t quite figured out your Great Work (hint: the threads are already there).

    A framework to catalyze your Great Work from simply a motivating vision to specific day-to-day actions.

    The role of identity in keeping you from—or rushing you to—your Great Work.

    LINKS

    Dr. Amanda Crowell Website | Book | LinkedIn | Instagram

    Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

    BIO

    Dr. Amanda Crowell is a cognitive psychologist, speaker, podcaster, author of Great Work, and the creator of the Great Work Journals.

    Amanda's TEDx talk: Three Reasons You Aren’t Doing What You Say You Will Do has received more than a million views and has been featured on TED's Ideas blog and TED Shorts. Her ideas have also been featured on NPR, Al Jazeera, The Wall Street Journal, Quartz, and Thrive Global.

    Amanda lives in New Jersey with her husband, two adorable kids, and a remarkable newfiepoo named Ruthie. She spends her days educating future teachers, coaching accidental entrepreneurs, and speaking about how to make progress on Great Work to colleges and corporate teams.

    BOOK A STRATEGY CALL WITH ROCHELLE

     RESOURCES FOR SOLOISTS

    10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?

    The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).

    The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

  • LinkedIn Jedi Master (and Founder of the B2B Writing Institute) Sarah Greesonbach shares how she uses LinkedIn to grow her business and relationships--and how you can too.

    How Sarah managed to build two soloist businesses—one with clients and the other with students—with one LinkedIn presence.

    Using LinkedIn as a way to develop your point of view and practice your voice with your ideal people.

    Why it’s time to step up and be heard even if you don’t look or sound like whatever popular culture says is “in”.

    How to rev up your LinkedIn machine without having to prove how smart you are (or spend every waking hour working at it).

    A few sample prompts to re-think how to humanize your LinkedIn posts.

    LINKS

    Sarah Greesonbach Website | LinkedIn

    Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

    A FEW OF SARAH’S PLAYFUL SOCIAL PROMPTS

    1.  What event or milestone can you celebrate that very few others can celebrate?

    2.   What do you wish you knew about your craft or profession 6 months ago? What about 10 years ago?

    3.   What’s a special geographic/physical location to you, and why?

    4.   What’s surprised you about parenting in a good way?

    5.   What’s surprised you about business or work in a good way?

    BIO

    Sarah Greesonbach is the founder of the B2B Writing Institute, a rigorous training program that prepares writers for a vibrant career in B2B marketing.

    Since 2013, Sarah has operated B2B Content Studio and invoiced more than $1 million as a freelance writer. Writing for agencies and Fortune 500 technology companies in the HR, retail/e-com, and higher education space, Sarah develops B2B content marketing assets like original research, white papers, and more.

    BOOK A STRATEGY CALL WITH ROCHELLE

    RESOURCES FOR SOLOISTS

    10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?

    The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).

    The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

  • You’re committed to becoming a better communicator to help your clients more effectively—and to turbocharge your marketing. Has AI complicated or instead simplified standing out with your communications? Consultant, author and writer Jessica Mehring shares the results of her research on the impact of generative AI on communicating strategically:

    Why even though she writes professionally, Jessica doesn’t use AI for writing (note how she instead leverages AI in the writing process).

    How the two key cons of using generative AI can be overwhelmingly trumped by its advantages.

    How empathy, listening and storytelling are intertwined in becoming a more effective communicator.

    Why becoming a better storyteller is actually easier in the age of AI.

    Specific use cases where AI can help you become a better storyteller (one in particular may well surprise you).

    LINKS

    Jessica Mehring Website | LinkedIn

    Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

    BIO

    Jessica Mehring is a strategic consultant for technology companies, a published author, and M.A. in communication (May 2024). Through her graduate academic work, she has closely examined the impact of generative AI on strategic communication, and is exploring how storytelling fosters empathy and can help us connect in a modern context.

    When she's not working to bring more humanity into tech marketing, you can find her researching the intersections of art and science, creativity and data, and communication and innovation.

    BOOK A STRATEGY CALL WITH ROCHELLE

    RESOURCES FOR SOLOISTS

    10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?

    The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).

    The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

  • You’ve built a successful consulting practice using methods, tools and frameworks you’ve developed and road-tested with clients—is it time to ratchet up your impact and revenue? Award-winning author, speaker and certification expert Pamela Slim walks through the practical and strategic considerations of scaling your IP.

    Pam shares her from-the-front wisdom:

    The benefits of deliberately codifying your intellectual property: your approach, method, tools and frameworks.

    Why B2B programs are often an easier sell (and far more lucrative) than B2C programs.

    How to tell if your business is a good candidate for developing licensing or certification programs.

    One wildly successful real-life example of practitioner certification.

    The value of building your marketing engine (spoiler alert: it doesn’t have to be big to be mighty).

    LINKS

    Pamela Slim Website | The Widest Net | Books | LinkedIn | Instagram | Facebook

    Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

    BIO

    Pamela Slim is an award-winning author, speaker and agency owner who has spent three decades helping business owners scale their businesses and IP.

    Pam’s agency specializes in the design and development of certification and licensing programs. She is the author of Escape from Cubicle Nation (Penguin Portfolio, 2009), Body of Work (Penguin Portfolio, 2014) and The Widest Net (McGraw Hill, November, 2021, winner of Best Sales and Marketing Book of 2021 from Porchlight Books).

    Pam and her husband Darryl co-founded the K’é Community Lab in Mesa, Arizona, where they host scores of BIPOC entrepreneurs and contribute to the local social, health and economic development of their community.

    BOOK A STRATEGY CALL WITH ROCHELLE

    RESOURCES FOR SOLOISTS

    The Soloist Women Mastermind (Apply January 2024) A structured eight-month mastermind with an intentionally small group of hand-picked women soloists grappling with—and solving—the same kinds of challenges. 

    10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?

    The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).

  • Choosing a mastermind may well be one of your biggest investments as a business owner—and yet the right one will repay that investment many times over. How can you decide if a mastermind is right for you?

    In this solo episode, I explain:

    The three contributing factors that will impact the success you experience with any mastermind.

    Why you never want to join a mastermind where you’re the smartest person in the room.

    How to evaluate the mastermind facilitator (and why your spidey sense can be a good clue).

    Three types of masterminds for business owners and how to experience full value from each.

    LINKS

    The Soloist Women Mastermind (Apply January 2024) A structured eight-month mastermind with an intentionally small group of hand-picked women soloists grappling with—and solving—the same kinds of challenges. 

    Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

  • We tend to live by a set of unconscious rules that we’ve inherited—from our families, our culture, the media and more. But when they keep you tethered to a way of life that isn’t serving your highest good? Award-winning author, speaker and podcast host Heather Whelpley says it’s time to make your own rules.

    Together, we unpack:

    The four types of rules we have “inherited” from outside forces and how they play out in our lives.

    How to become conscious of the rules you’ve internalized and adopted—and start testing whether they are actually true.

    The relationship between culturally expected perfection and imposter syndrome.

    The role of “breaks”—big and small—in creating opportunities to understand, challenge and change the rules you’ve been living by.

    How to start—and stick with—making your own rules to expand your business and your life.

    LINKS

    Heather Whelpley Website | Email List | Grounded Wildness | LinkedIn

    Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

     BIO

    Heather Whelpley is a speaker, award-winning author of Grounded Wildness: Break Free From Performing Your Life and Start Living It and An Overachiever's Guide To Breaking The Rules, and host of the Grounded Wildness podcast. She works with women to break free from perfect and create their own rules for life.

    Heather has spoken to thousands of people across the US and internationally on topics like discovering your authentic voice, creating your own rules for success, and imposter syndrome. Prior to starting her business, she spent over a decade in human resources and managing leadership development programs for high-achieving women at Fortune 500 companies in the US, Australia, and Latin America.

    Her first book, An Overachiever's Guide To Breaking The Rules, has won multiple awards, including gold medals from the Next Generation Indie Book Awards and Living Now Book Awards as well as being named a finalist for the First Horizon Book Award for first-time authors. Her second book, Grounded Wildness, was published in October 2023 and was an instant Amazon bestseller. Heather lives in Colorado where she spends as much time hiking and exploring as possible.

    BOOK A STRATEGY CALL WITH ROCHELLE

    RESOURCES FOR SOLOISTS

    The Soloist Women Mastermind (Apply January 2024) A structured eight-month mastermind with an intentionally small group of hand-picked women soloists grappling with—and solving—the same kinds of challenges. 

    10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?

    The

  • Podcasting is a proven way to increase your authority, impact and revenue—but how can you produce a podcast that consistently achieves your goals?

    Lauren Popish, founder of The Wave (podcast editing for women, by women), shows how to clear the obstacles keeping you from starting—or continuing to grow—a purposeful podcast.

    Lauren shares her story and some frank advice:

    The two questions that you want to answer before recording a single episode (and use as a touchstone as you grow your ‘cast).

    How to think about hard costs vs. the value of your time when outsourcing elements of your podcast production.

    What to look for when outsourcing your podcast production—and when to choose a solo or an agency.

    What to tell yourself if the sound of your own voice is keeping you from podcasting (start at timestamp 43:56 for the best advice I've ever heard on this).

    Why purposeful podcasting means playing the long game.

    LINKS

    Lauren Popish Website | Launch Checklist | LinkedIn | Instagram

    Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

    BIO

    Lauren Popish is the founder of The Wave Podcasting. She started podcasting in 2017 after a public speaking blunder that sparked a speaking fear and almost ended her career. She found podcasting to be a safe place to practice speaking and wanted to share it with other women struggling to tell their stories.

    The Wave launched The Wave Editing, the first podcast editing service for women by women in 2021. The Wave Editing pairs female audio engineers with female podcasters so they can grow their shows by outsourcing the tedious tasks that prevent many podcast hosts from building their audience. Since then, The Wave has served hundreds of women through affordable editing services, educational resources, and digital community.

    BOOK A STRATEGY CALL WITH ROCHELLE

    RESOURCES FOR SOLOISTS

    The Soloist Women Mastermind (Apply January 2024) A structured eight-month mastermind with an intentionally small group of hand-picked women soloists grappling with—and solving—the same kinds of challenges. 

    10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?

    The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).

  • Do you cringe at the thought of tax season, wondering what ugly surprises lie in store for you? As fractional CFO to growth-minded business owners (and top podcaster) Shannon Weinstein says “You can’t hot glue and duct tape your numbers forever.”

    Shannon dives deep into how to set yourself up for a smooth tax season, no matter your business stage:

    Why collecting good data is an excellent place to start (and what to do if you’ve been avoiding your numbers).

    How one small mid-year ask of your CPA can save you a world of hurt at tax time.

    Deciding which parts of your business financial life to handle yourself vs. outsource (hint: If it’s not in your genius zone…)

    How to start turning your data into smart decisions that align with where you most want to take your business.

    Plus, a bonus guide to the types of financial pros serving expertise businesses and sample interview questions to ensure they’re a fit.

    LINKS

    Shannon Weinstein Website | Guide | Instagram

    Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

    BIO

    Shannon is a fractional CFO for growth-minded business owners, a CPA and a teacher at heart. Her real-talk and relatable examples simplify the financial side of business so business owners like you can stop stressing and start scaling. She is the host of the IRS's least favorite podcast, Keep What You Earn, where she releases daily episodes. She is also a frequent speaker in business mentorship communities and masterminds.​

    BOOK A STRATEGY CALL WITH ROCHELLE

    RESOURCES FOR SOLOISTS

    The Soloist Women Mastermind (Apply January 2024) A structured eight-month mastermind with an intentionally small group of hand-picked women soloists grappling with—and solving—the same kinds of challenges. 

    10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?

    The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).

    The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

  • Today it’s just you and me for a special bonus episode on the cusp of a brand spanking new year. I ask you an important question: how would your life be different if you stopped working on things that drain you and directed that energy to your genius zone instead?

    Get re-energized and re-inspired by your business for 2024:

    The four “zones” of activities and why only one is worthy of your focus.

    What makes your genius zone so powerful (and unique to you).

    The surprising thing that happens in your business when you shift your work to your genius zone.

    One way to identify your genius zone, understand its triggers and revamp your calendar so you’re excited to open it again (hint: it’s a 5-day challenge starting Monday January 8th, 2024).

    TAKE THE GENIUS TIME ZONE CHALLENGE

    RESOURCES FOR SOLOISTS

    The Soloist Women Mastermind (Apply January 2024) A structured eight-month mastermind with an intentionally small group of hand-picked women soloists grappling with—and solving—the same kinds of challenges. 

    10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?

    The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).

    The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

  • How can we earn twice as much in half the time, with joy and ease, while serving the highest good? That’s the fundamental question award-winning author and podcaster Jenny Blake set out to answer in both her business and her now classic book “Free Time: Lose the Busywork, Love Your Business”.

    Jenny shares some candid insights:

    The thrills and challenges of moving from a rollercoaster life (high pressure, fast paced) to one of joy and ease.

    What can happen when you remove yourself as the bottleneck in your business (hint: there are a lot of zeros involved).

    Why she started a pay wall with her new content Rolling in D🤦🏻‍♀️h (and the value of continuing to experiment with your business model).

    The low-stress, frictionless way to design your own workable systems—even if you suck at systems.

    How to encourage non-linear breakthroughs vs. the “up and to the right” thinking that business owners are often encouraged to follow.

    LINKS

    Jenny Blake Substack | LinkedIn | Twitter | Instagram

    Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

    BIO

    Jenny Blake is a podcaster, Substacker, and the author of three award-winning books, including Life After College (2011), Pivot: The Only Move That Matters Is Your Next One (2016) and Free Time: Lose the Busywork, Love Your Business (2022). Her latest project is Rolling in D🤦🏻‍♀️h: Divine Disaster Diaries from a Breadwinning Business Owner Living in New York City.

    She has two podcasts with over two million downloads combined: in 2015 she launched Pivot with Jenny Blake for navigating change (in the top 1% of podcasts), and in 2021 she added the Webby-nominated Free Time with Jenny Blake to set your time free through smarter systems (top 2.5%).

    Jenny is a lifelong bookworm and aims to work ~10-20 hours each week, leaving plenty of time to take her angel-in-fur-coat German shepherd Ryder to the park to play with sticks on their favorite grass-covered hill every afternoon. She lives in New York City with her husband Michael, a contemporary fine artist.

    BOOK A STRATEGY CALL WITH ROCHELLE

    RESOURCES FOR SOLOISTS

    The Soloist Women Mastermind (Apply January 2024) A structured eight-month mastermind with an intentionally small group of hand-picked women soloists grappling with—and solving—the same kinds of challenges. 

    10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?

    The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).

  • You’ve made bold moves to get where you are, including having the guts to buck the norm and go solo. But are you still taking new (calculated) risks to build the business and life you’ve imagined? Consultant to open source start-ups—and confirmed risk taker—Emily Omier believes we need to take more risks.

    Emily shares her gutsy story and what it’s taught her about risk:

    What happens when you hit rock bottom in your life (while running your business) and must pull yourself out of it.

    The difference between something that is risky vs. something that feels risky.

    Why we—women in particular—don’t take nearly enough thoughtful risks.

    The road from “mercenary” (where it’s mostly about the money) to collaboration (where it’s all about relationships and outcomes).

    How paying attention to these two emotions will teach you what risks are worth your time and investment.

    LINKS

    Emily Omier Website | Podcast | LinkedIn

    Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

    BIO

    Emily helps open source startups accelerate revenue growth with killer positioning. She writes about entrepreneurship for engineers, and hosts The Business of Open Source, a podcast about building open source companies.

    BOOK A STRATEGY CALL WITH ROCHELLE

    RESOURCES FOR SOLOISTS

    The Soloist Women Mastermind (Apply January 2024) A structured eight-month mastermind with an intentionally small group of hand-picked women soloists grappling with—and solving—the same kinds of challenges. 

    10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?

    The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).

    The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

  • Moving from traditional custom projects to productized services can completely change how you run your business: think more revenue, more free time and more joy in your work and your life. No BS Agency founder Pia Silva did it for her own branding agency and now teaches others to do the same.

    We had a candid conversation about:

    What happens when your business is successful financially, but not sustainable.

    Why you want to evaluate both the revenue and profit of each service before deciding to launch—and how to build your confidence in making new offers.

    The mindset and behavioral shifts required to shrink 3-6-12 month projects down to just a few days.

    Your freedom calculator—Pia’s formula to design and price your work so that you have “enough” revenue, free time and flexibility for the life you want.

    What it’s like to shift from serving clients to teaching and coaching other people like you (and why Pia went all in immediately).

    LINKS

    Pia Silva Crash Course | LinkedIn | Instagram

    Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

    GUEST BIO

    Pia Silva is the founder of No BS Agency Mastery where she teaches 1-2 person branding agencies to scale to $30k months without employees. She’s also a TEDx speaker, a Forbes contributor, podcast host and the author of Badass Your Brand.

    BOOK A STRATEGY CALL WITH ROCHELLE

    RESOURCES FOR SOLOISTS

    The Soloist Women Mastermind (Apply January 2024) A structured eight-month mastermind with an intentionally small group of hand-picked women soloists grappling with—and solving—the same kinds of challenges. 

    10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?

    The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).

    The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.