Avsnitt
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Is your agency drowning in content creation? You're not alone. Across the marketing landscape, agencies are caught in an exhausting cycle of churning out endless social media posts for their clients, believing that more content equals better results.
But what if everything we've been taught about social media frequency is wrong?
What if you could actually deliver better results for your clients while creating less content? What if you could transform your agency's approach to social media management, increase client satisfaction, and reduce team burnout all at the same time?
That's exactly what our guest today has mastered. Katie Brinkley is a social media trailblazer with over 20 years of digital marketing expertise. As the founder of Next Step Social Communications, she's developed a revolutionary approach that's changing how agencies think about social media management. Her "Awareness to Action: Four-Post Social Media Strategy" has helped countless businesses achieve better results with less effort. Katie is also a dynamic speaker, podcast host, and author who's known for her charismatic energy and practical, results-driven approach.
Social Pulse Podcast host Mike Allton asked Katie Brinkley about:
⭐ A strategic framework for delivering better client results with less content creation
⭐ Practical steps for transitioning clients to a more efficient social media strategy
⭐ How to position your agency as a strategic partner rather than just a content creator
Learn more about Katie Brinkley
Connect with Katie Brinkley on LinkedIn
Connect with Katie Brinkley on Facebook
Connect with Katie Brinkley on Instagram
Resources & Brands mentioned in this episode
Next Step Social Communications
Learn more about Agorapulse with a free demo
Podcast: Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs
America Online
CompuServe
ChatGPT
Gemini
Claude
Canva
The Socialpulse Podcast Retail Edition
Google Analytics
CEX
Rocky Mountain Marketing.
The Social Shift: The Road Back to Community
Marketing Conferences 2024 Over 100 Marketing Conferences & Events
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/how-less-content-delivers-more-results-for-your-agency
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Marketing agencies are facing unprecedented pressure to evolve. The methods and strategies that built successful agencies in previous decades aren't necessarily the ones that will carry them forward. Technology is advancing at breakneck speed, client expectations are constantly shifting, and the very nature of marketing itself seems to change with each passing quarter. For agency owners who have inherited or acquired established firms, this creates a unique challenge: How do you honor and preserve what made the agency successful while simultaneously transforming it for today's market?
Many agency leaders find themselves caught between maintaining stable, long-term client relationships and implementing necessary changes to stay competitive. They worry about alienating loyal clients or losing valuable team members while trying to modernize their operations. The question keeps them up at night: How do you update your agency's services, processes, and culture without destroying the foundation that made it successful in the first place?
That's exactly what our guest today has been tackling head-on. Jordan Buning is the President of ddm marketing + communications, a full-service marketing agency in Grand Rapids, Michigan. Under his leadership, ddm has successfully navigated the transition from traditional marketing approaches to modern, digital-first strategies while maintaining their core values and client relationships. Today, he'll share his insights on how to execute this delicate balancing act and position your agency for future success.
Social Pulse Podcast host Mike Allton asked Jordan Buning about:
⭐ A framework for evaluating which legacy elements of your agency to preserve and which to update
⭐ Practical strategies for managing change while maintaining team morale and client confidence
⭐ How to implement modern practices and technologies without losing the human touch that built your agency's reputation
Learn more about Jordan Buning
Connect with Jordan Buning on LinkedIn
Resources & Brands mentioned in this episode
ddm marketing + communications
Learn more about Agorapulse with a free demo
How to Structure Your Agency to Win Using EOS Ft. Matt Heinz
Your Baby Is Ugly: 10 truths business owners need to hear & how to overcome theme
JoAnne Gritter
Our very first episode with Megan Bowen from Refine Labs who took over from Chris Walker
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/transforming-your-agency-for-todays-market
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Saknas det avsnitt?
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Are you curious about how artificial intelligence can revolutionize your content marketing efforts?
Imagine having tools that not only inspire creative ideas but also streamline your entire content creation process, ensuring high-quality output every time. In a world where creativity and efficiency often seem at odds, AI bridges the gap, marrying innovation with productivity.
But how exactly does AI work in the realm of content marketing?
Today, we’re joined by Kristin Tynski, an expert who seamlessly integrates AI into the fabric of her content marketing, SEO, and PR strategies. As the co-founder and Senior VP of Creative at Fractl, Kristin has harnessed AI to turn data into compelling content, automate mundane tasks, and ultimately drive remarkable results. Join us as we delve into the practicalities and potentials of AI in content creation, from the initial spark of inspiration to final execution.
Social Pulse Podcast host Mike Allton asked Kristin Tynski about:
⭐ AI as a Creative Catalyst: Understanding how AI tools can spark new content ideas and streamline creative processes.
⭐ Efficiency and Effectiveness: Learning how AI enhances both the efficiency and effectiveness of content marketing efforts.
⭐ Balancing Act: Practical advice on balancing AI capabilities with human creativity to produce authentic and engaging content.
Learn more about Kristin Tynski
Connect with Kristin Tynski on LinkedIn
Resources & Brands mentioned in this episode
Fractl
Learn more about Agorapulse with a free demo
AI Hat Podcast
Claude
Magai
Canva
Salesforce
Gemini's Deep Research
ChatGPT
Llama
Kristin Tynski's GitHub
Cursor is an IDE
AI and Copyright: What Marketers Need to Know. Mike Allton Ft. Mitch Jackson
Dead Internet Theory
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/how-ai-can-make-a-huge-difference-in-content-marketing-for-agencies
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Agency owners are struggling to get their clients booked on the right podcasts. Traditional outreach methods are time-consuming, inefficient, and often lead to rejection after rejection. Hours are wasted researching shows, crafting individual pitches, and following up, only to see minimal results.
Even worse, when agencies do land podcast appearances for their clients, they're often on shows that aren't truly aligned with their expertise or audience. The conversations feel forced, the content falls flat, and the ROI just isn't there. Meanwhile, clients are growing frustrated with the lack of meaningful exposure, and agency resources continue to be drained on an approach that's clearly broken.
But what if AI could transform your podcast outreach strategy? What if you could match your clients with their perfect podcast partners in a fraction of the time, while actually increasing your success rate? That's exactly what we're exploring today with our guest, Kara Wood.
Kara is a digital marketing powerhouse who has founded and scaled two successful agencies. She's particularly known for her innovative work in regulated industries like healthcare, where she's pioneered the use of AI to revolutionize how agencies approach podcast outreach and media partnerships. As someone who's spent over two decades at the forefront of digital marketing transformation, Kara brings a unique perspective on how agencies can leverage technology to create more authentic, profitable connections for their clients.
Social Pulse Podcast host Mike Allton asked Kara Wood about:
⭐ Understanding why traditional paid media strategies are becoming less effective and how podcast partnerships offer a more authentic alternative
⭐ Practical insights on implementing AI tools for podcast outreach while maintaining personalization and authenticity
⭐ Strategic framework for measuring success and ROI when transitioning from paid media to podcast partnerships
Learn more about Kara Wood
Connect with Kara Wood on LinkedIn
Resources & Brands mentioned in this episode
Charle
Learn more about Agorapulse with a free demo
ChatGPT
PodPitch
Emeric Ernoult
Calendly
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/ai-is-transforming-podcast-outreach
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Every agency owner knows the feeling: that nagging suspicion that what worked yesterday won't be enough tomorrow. Maybe it's the rise of AI threatening traditional service models, or clients demanding services you don't yet offer, or watching competitors pivot while you're still perfecting your current approach. The pressure to evolve is constant, but the path forward isn't always clear.
The stakes are incredibly high. Make the wrong change at the wrong time, and you risk destabilizing your entire business. Move too slowly, and you might wake up one day to find your services have become commoditized or obsolete. How do you know when to pivot? How do you maintain momentum while transforming your business? And how do you keep your team and clients confident through major transitions?
Today's guest has mastered this delicate balance. Carol Morgan, founder and president of Denim Marketing, is a recognized pioneer in agency evolution. She's successfully navigated multiple industry transformations, including two major agency rebrands, the Great Recession, and countless technological shifts. As the author of multiple books on social media marketing and a leader within the National Association of Home Builders, Carol has consistently turned market challenges into competitive advantages.
Social Pulse Podcast host Mike Allton asked Carol Morgan about:
⭐ Practical framework for identifying when and how to evolve your agency, including specific indicators that signal the need for change
⭐ Proven strategies for maintaining business stability while implementing significant transformations
⭐ Action steps for building an adaptable agency culture that can thrive amid constant industry evolution
Learn more about Carol Morgan
Connect with Carol Morgan on LinkedIn
Resources & Brands mentioned in this episode
Denim Marketing
Learn more about Agorapulse with a free demo
National Association of Home Builders
Bluesky
Atlanta Real Estate Forum
Clubhouse
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/evolution-or-extinction-how-smart-agencies-navigate-change-to-stay-relevant
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Running a marketing agency is challenging enough - finding clients, delivering results, managing teams - but what if there was a way to differentiate your agency while simultaneously creating more predictable revenue? Many agency owners find themselves stuck in the feast or famine cycle, constantly chasing new clients while trying to keep existing ones happy. The traditional agency model can feel like you're always starting from scratch, having to prove your worth with each new prospect.
But what if there was a way to instantly establish credibility, create recurring revenue, and position your agency as a true strategic partner rather than just another service provider? What if you could leverage an established platform's reputation and resources to grow your own agency? That's exactly what some forward-thinking agencies are doing through strategic platform partnerships.
Today's guest knows this journey firsthand. Ali Schwanke is the founder of Simple Strat, a growth marketing agency that has successfully leveraged platform partnerships, particularly with HubSpot, to build a thriving agency. Ali has not only transformed her own agency through this strategy but has helped countless other businesses implement and optimize their marketing technology stacks. She's here to pull back the curtain on how platform partnerships can be a game-changer for agency growth.
Social Pulse Podcast host Mike Allton asked Ali Schwanke about:
⭐ Understanding how platform partnerships can create new revenue streams and differentiate your agency in a crowded market.
⭐ Learning the strategic advantages of becoming an implementation partner and how it can lead to longer-term client relationships.
⭐ Discovering the practical steps and considerations for building a successful partnership strategy that drives agency growth.
Learn more about Ali Schwanke
Connect with Ali Schwanke on LinkedIn
Resources & Brands mentioned in this episode
SimpleStrat
Alischwanke.com
Learn more about Agorapulse with a free demo
HubSpot Partner
Tyler Samani-Sprunk
HubSpot Hacks
How Do You Grow Your Network When You’re One of Thousands of Agencies? [Podcast & Recap]
MailChimp
Constant Contact
Zoho
Salesforce
Accenture
Boston Consulting
SimpleStrat Channel
Breeze AI
Clearbit
HubSpot Buyer Intent
Agorapulse: Threads Publishing Update
Lucid Chart
Google Sheets
Airtable
LinkedIn
Phantom Buster
Dripify
ChatGPT
Claude
Adobe Suite
Canva
Post Nitro
Descript
StreamYard
Salesforce Einstein
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/the-hidden-power-of-platform-partnerships-a-marketing-agency-growth-story
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mi -
Agency owners are entrepreneurs and more often than not, start their marketing agency because they see an area where they can improve and do better. Sometimes that’s from within a different agency, and sometimes that’s from within a brand that was using agencies.
But going from being the client of an agency to actually owning and growing an agency of your own is challenging.
Where do you start? What are some of the unique challenges, and how can you overcome them?
That’s what David Mink is here to help us with.
As the CEO of Avalaunch Media, a full-service marketing agency, David leads a team of talented and passionate professionals and fractional CMO's who help clients achieve their online marketing goals. With over 11 years of experience in this role and over 14 years in the industry, he has developed a deep understanding of the ever-changing digital landscape and the best strategies to optimize performance and results.
Social Pulse Podcast host Mike Allton asked David Mink about:
⭐ What is was like to go from an eCommerce brand to agency owner
⭐ Why launching a new agency was a challenge, and how he overcame it
⭐ When he finally achieved success, and what that looked like
Learn more about David Mink
Connect with David Mink on LinkedIn
Connect with David Mink on Twitter
Resources & Brands mentioned in this episode
Avalaunch Media
Learn more about Agorapulse with a free demo
SEO.com
OrangeSoda.com
Internet Marketing, Inc
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/the-challenge-of-transitioning-from-client-to-agency
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Social media can be a powerful tool for businesses, but women entrepreneurs often face unique challenges in leveraging its full potential.
From building authentic connections to turning engagement into profit, navigating these hurdles requires strategic planning and innovative approaches.
Today, we're thrilled to have Christine Morton with us, a former TV news and business journal reporter and the founder of Morton Marketing 417 LLC. Christine specializes in creating connection-driven content strategies that transform social media posts into profitable ventures. With her extensive background in journalism, storytelling, and strategic content marketing, Christine has helped businesses nationwide achieve incredible success on social media.
Social Pulse Podcast host Mike Allton asked Christine Morton about:
⭐ Overcoming Social Media Challenges: Understanding the unique hurdles women entrepreneurs face and strategies to navigate them.
⭐ Creating Connection-Driven Content: Insights into building authentic relationships through storytelling and strategic content.
⭐ Turning Engagement into Profit: Learning how to convert social media engagement into tangible business outcomes.
Learn more about Christine Morton
Connect with Christine Morton on LinkedIn
Connect with Christine Morton on Instagram
Resources & Brands mentioned in this episode
Morton Marketing 417
Learn more about Agorapulse with a free demo
Think Like a TV Network: Elevating B2B Social Media Ft. Jay Baer
Mackenzie
Kim Garst
CapCut
Scarlett Johansson
The Persuasion Paradox: Why Pain-Based Marketing Fails and What to Do Instead Ft. Tamsin Webster
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/social-media-success-for-women-entrepreneurs
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
What happens to a marketing agency’s company culture when you suddenly add 100 new employees? How do you keep that same, strong sense of who you are as a brand even when you’re acquiring another existing brand and all of their employee’s existing ideas of culture?
Expanding a company through acquisitions is a terrific growth strategy, but also presents a unique set of challenges, particularly when it comes to maintaining the core company culture that has contributed to its success. Balancing rapid growth with the preservation of company culture is no small feat, but it’s crucial for sustaining employee morale and retention.
Today, we’re joined by Jeff Mason from Power Digital Marketing, a company known for its impressive 91%+ employee retention rate despite undergoing five acquisitions in the past five years. Jeff will share how Power Digital has managed to integrate new teams, maintain its unique culture, and continue thriving as it grows. If you’re looking to expand your business without sacrificing the culture that makes it special, this episode is for you.
Social Pulse Podcast host Mike Allton asked Jeff Mason about:
⭐ Effective Culture Preservation Strategies: Understanding the strategies and practices that help maintain company culture during rapid growth and acquisitions.
⭐ Leadership and Communication: Insights into the critical roles of leadership and communication in integrating new teams while preserving core values.
⭐ Measuring Success: Learning how to measure the success of culture and integration efforts to ensure long-term employee retention and morale.
Learn more about Jeff Mason
Connect with Jeff Mason on LinkedIn
Connect with Power Digital Marketing on LinkedIn
Connect with Power Digital Marketing on Instagram
Resources & Brands mentioned in this episode
Power Digital Marketing
Learn more about Agorapulse with a free demo
Grayson
Dana Corporation
15 five
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/growing-strong-balancing-expansion-and-company-culture
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to M -
Agencies are built on the expertise and knowledge of their teams, but what if there was a way to turn that expertise into a source of passive income?
In an industry where economic ups and downs are inevitable, having a steady stream of revenue from intellectual property can be a game changer.
Today, we have the pleasure of speaking with Gini Dietrich, the author of the Spin Sucks book, blog, and podcast. Gini is here to share her insights on how agencies can leverage their intellectual property to create structured processes that generate passive income. We'll explore the steps necessary to transform agency knowledge into monetizable assets, and how these strategies can provide financial stability during tough times. If you're looking to create new revenue streams and future-proof your agency, this episode is for you.
Social Pulse Podcast host Mike Allton asked Gini Dietrich about:
⭐ Initial Steps to Monetization: Understanding the first steps an agency should take to transform its expertise into structured, monetizable processes.
⭐ Strategic Development: Learning how to identify valuable areas of expertise and develop effective IP-based products or services.
⭐ Marketing and Impact Measurement: Insights into marketing these products to the right audience and tracking their success and profitability.
Learn more about Gini Dietrich
Connect with Gini Dietrich on LinkedIn
Connect with Gini Dietrich on Twitter
Resources & Brands mentioned in this episode
Spin Sucks
Learn more about Agorapulse with a free demo
Spin Sucks
Spin Sucks: Communication and Reputation Management in the Digital Age
Spin Sucks Blog
The Spin Sucks Podcast with Gini Dietrich
Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Biz-Tech)
Content Marketing World
Marcus Sheridan
Ann Handley
Jay Baer
Kim Garst
PESO model
PESO model certification
Story Brand Certification
WooCommerce
LinkedIn newsletter
Chris Penn
Stripe
Sam Cart
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/monetizing-knowledge-how-agencies-can-create-passive-income
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Competing with big national agencies is tough, especially when you’re a small or regional player. But what if the secret to success lies in engaging with clients early and offering specialized services? That's exactly what our guests today have mastered.
Joining us are Bob Case and Tim Trull from LAVIDGE, an agency that’s made waves by turning small beginnings into big wins. Bob, the Chief Creative Officer and Co-President has been with LAVIDGE since 2000 and was named the first 'Creative Director of the Year' by the Phoenix Ad Club. Tim, the Chief Strategy Officer, brings over 30 years of experience to the table, crafting strategic plans that have propelled agency clients to national prominence.
Today, Bob and Tim will share how early engagement and specialization have become their competitive edge. They’ll dive into their strategies, success stories, and the lessons they've learned along the way. If you're running a smaller agency and wondering how to stand out against the big guys, this episode is for you.
Social Pulse Podcast host Mike Allton asked Bob and Tim about:
⭐ Engagement Strategies: Understanding the importance and impact of engaging with clients early and how to make the most of these opportunities.
⭐ Specialization and Differentiation: Insights into how specializing in specific services or industries can set a small agency apart from larger competitors.
⭐ Maintaining Relationships: Learning how to build and maintain strong client relationships even as clients grow and potentially move on.
Learn more about Bob Case
Connect with Bob Case on LinkedIn
Connect with Bob Case on Instagram
Learn more about Tim Trull
Connect with Tim Trull on LinkedIn
Resources & Brands mentioned in this episode
LAVIDGE
Learn more about Agorapulse with a free demo
Phoenix Ad Club
Massage Envy
McDonald
Rodney Dangerfield
United Rentals
Republic Services
RSC Equipment Rentals
Droga5
Salesforce
HubSpot
Our Martech Show
Partnership Unpacked
Show Notes & Transcript: https://www.agorapulse.com/blog/small-agency-big-results-the-impact-of-early-engagement
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
In a world where many agencies rely on a standard framework or playbook for every client, it’s refreshing to find a consultancy that starts from scratch, building bespoke strategies that truly meet the unique needs of their clients. How do they achieve this level of customization, and why does it matter?
Today, we are joined by Zontee Hou, a leading marketing consultant and head of Convince & Convert. Zontee’s consultancy is renowned for creating impactful, tailor-made strategies that fit the diverse and ever-evolving needs of their clients. We’ll dive into how she and her team at Convince & Convert approach this intricate process, the challenges of hiring the right talent, and how they ensure their strategies are actionable and effective within their clients’ organizations. If you’re looking to move beyond generic playbooks and craft strategies that drive real results, this episode is for you.
Social Pulse Podcast host Mike Allton asked Zontee Hou about:
⭐ Creating Custom Strategies: Understanding the process and importance of developing unique strategies tailored to each client’s needs.
⭐ Strategic Hiring: Insights into hiring and retaining talent skilled in both strategic thinking and effective communication.
⭐ Data-Driven Personalization: The role of data in crafting personalized strategies and ensuring they are actionable and impactful.
Learn more about Zontee Hou
Connect with Zontee Hou on LinkedIn
Connect with Zontee Hou on X
Resources & Brands mentioned in this episode
Convince & Convert
Learn more about Agorapulse with a free demo
Jay Baer
Tequila
Social Pulse Community On Facebook
Agency Summit By Agorapulse
LT (formerly LaneTerralever)
Visit California
Caesars Entertainment
P. F. Chang
Hilton
Sam's Club
Walmart
Social Pros
City College of New York
Columbia University.
An ebook: Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty
Target
Amazon
Netflix
Show Notes & Transcript: https://www.agorapulse.com/blog/beyond-the-playbook-crafting-unique-strategies-for-each-client
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
What happens when your agency hits a rough patch and complacency sets in?
How do you even know if you or your team is being complacent in how they approach or grow the business?
It's a situation many leaders dread, yet it’s a potential turning point for innovation and growth. Today, we’re diving into a transformative story where tough times spurred dramatic changes and led to a culture of innovation.
Our guest is Grant McKinstrie, the Digital Position. At the beginning of the year, his agency faced significant challenges that revealed a level of complacency he couldn't ignore. Instead of succumbing to the pressure, Grant and his team rallied together, revamped their processes, and reignited their innovation spark. In just a few transformative months, they achieved more than they had in the previous half-year. Grant is here to share how they turned obstacles into opportunities for growth and pushed their agency to new heights.
Social Pulse Podcast host Mike Allton asked Grant McKinstrie about:
⭐ Recognizing and Addressing Complacency: Understanding how to identify complacency within an agency and take proactive steps to combat it.
⭐ Implementing Innovation: Practical advice on facilitating team-wide brainstorming and process improvement sessions.
⭐ Leadership and Motivation: Insights into the role of leadership in guiding a team through transformative changes and fostering a culture of innovation.
Learn more about Grant McKinstrie
Connect with Grant McKinstrie on LinkedIn
Resources & Brands mentioned in this episode
Digital Position
Learn more about Agorapulse with a free demo
Monday Boards
Google Sheets
Episode with Matt Heinz of Heinz Marketing: How to Structure Your Agency to Win Using EOS
Show Notes & Transcript: https://www.agorapulse.com/blog/overcoming-complacency
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mik -
Are you stuck in the never-ending cycle of trying to do everything yourself in your agency?
It's a common trap for many entrepreneurs, especially when scaling up. But how do you move from being a one-person show to building a dream team that can take your agency to new heights?
Today, we are thrilled to have Kateryna Quinn, a Forbes-featured entrepreneur and the founder of aStash Web Design & Marketing, join us. Kateryna has faced and conquered the challenges of expanding her team, developing robust business processes, and shifting from managing all tasks herself to delegating effectively. If increasing your team's efficiency and mastering the art of delegation is your goal, Kateryna's journey will provide you with the practical insights you need.
Social Pulse Podcast host Mike Allton asked Kateryna Quinn about:
⭐ Effective Delegation Techniques: Understanding the essential strategies for delegating tasks and ensuring accountability within a team.
⭐ Team Building Insights: Learning how to find the right people, keep them motivated, and align them with the agency’s vision and goals.
⭐ Operational Efficiency: Discovering the benefits of documenting workflows and utilizing the right tools to streamline agency operations.
Learn more about Kateryna Quinn
Connect with Kateryna Quinn on LinkedIn
Connect with Kateryna Quinn on X
Resources & Brands mentioned in this episode
aStash Web Design & Marketing
Learn more about Agorapulse with a free demo
aStash Web Design & Marketing Facebook Page
aStash Web Design & Marketing IG Page
Kateryna Quinn Forbes-feature
Clickup
Asana
Loom videos
J29 Creative
An Episode with Kayla Fotta
An Episode with Joe Nyahay
Show Notes & Transcript: https://www.agorapulse.com/blog/building-a-dream-team-effective-delegation-strategies
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Have you ever felt the urge to break free from the corporate grind and start your own venture?
The leap from a secure corporate job to the uncertain world of entrepreneurship is daunting, filled with risks and unknowns.
Joe Nyahay did just that, leaving behind a stable corporate career to build his own agency—a move that could have gone either way, but in just six months, it proved to be a resounding success.
Today, Joe, the founder of LFG Business Group, joins us to unpack the lessons he learned from this dramatic transition. From overcoming initial fears of financial instability to crafting a successful digital marketing strategy and leveraging workflow automation, Joe’s journey is a treasure trove of insights for aspiring entrepreneurs. If you are contemplating making a similar leap or simply want to learn from Joe’s experience, this episode is for you.
Social Pulse Podcast host Mike Allton asked Joe Nyahay about:
⭐ Overcoming Initial Fears: Insights and strategies on how to manage the fear and uncertainty of leaving a stable job to start a business.
⭐ Building a Successful Business Framework: Understanding the importance of a strong digital funnel and workflow automation in driving business growth and efficiency.
⭐ Personal and Professional Growth: Lessons on personal development and business acumen gained from transitioning to entrepreneurship.
Learn more about Joe Nyahay
Connect with Joe Nyahay on LinkedIn
Connect with Joe Nyahay on Instagram
Resources & Brands mentioned in this episode
LFG Business Group
Learn more about Agorapulse with a free demo
Alex Hormozi
Gary Vaynerchuk
Dan Martell
Kent Billingsley
A Book: Entrepreneur Millionaire
A Book: How to Win Friends and Influence People
Social Pulse Facebook Community
Show Notes & Transcript: https://www.agorapulse.com/blog/breaking-free-lessons-learned-transitioning-from-corporate-to-entrepreneur
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Are you feeling the relentless pressure of scaling your agency while striving to maintain a semblance of work-life balance?
I mean, when was the last time you took a vacation day?
It’s a challenge that many entrepreneurs face, and often, the pursuit of growth can come at the expense of personal well-being. But what if maintaining self-care could be a strategic advantage in achieving sustainable growth?
In today’s episode, we’re joined by Kayla Fotta, an expert in digital marketing and the brain behind Par Excellence Marketing. Kayla has mastered the art of balancing business growth with self-care, ensuring that both her agency and her personal life thrive. She has developed effective self-care routines and organizational strategies that not only prevent burnout but also fuel her agency's success. Join us as Kayla shares her journey, practical tips, and the powerful mantra that keeps her focused and driven.
Social Pulse Podcast host Mike Allton asked Kayla Fotta about:
⭐ Effective Self-Care Strategies: Understanding specific routines and habits that help maintain personal well-being while managing a growing agency.
⭐ Organizational Techniques: Learning practical organizational strategies that reduce stress and improve workflow efficiency.
⭐ Holistic Growth: Insights into how taking care of oneself and giving back can contribute to business success and personal fulfillment.
Learn more about Kayla Fotta
Connect with Kayla Fotta on LinkedIn
Resources & Brands mentioned in this episode
Par Excellence Marketing
Learn more about Agorapulse with a free demo
Notion
The powerful essay by Shaan Puri
The episode with Matt Heinz from Heinz Marketing in which he talked about the EOS framework
The episode with Karl Sakas on hiring and how to deal with toxic employees
Show Notes & Transcript: https://www.agorapulse.com/blog/self-care-and-scaling-balancing-both-for-a-successful-agency
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Are you frustrated with the rollercoaster results of your digital marketing efforts?
One month you’re soaring, the next you’re scrambling to explain the downturn. Achieving consistent results can seem like an elusive goal, compounded by factors outside your control. But is there a science to sustaining steady success in digital marketing?
Today, we’re unpacking that very puzzle with Juntae DeLane, a digital marketing strategist and founder of Digital DeLane. Juntae has engineered a formula for achieving consistent and reliable digital marketing outcomes, harnessing the power of data to maintain a steady trajectory. If you’re ready to move from inconsistent results to consistent success, Juntae is here to reveal the roadmap. Let’s dive into the science behind digital marketing consistency.
Social Pulse Podcast host Mike Allton asked Juntae DeLane about:
⭐ Data-Driven Insights: Understanding the critical metrics and data points essential for maintaining consistent digital marketing performance.
⭐ Navigating Variables: Learning strategies to handle external factors and unforeseen variables that can disrupt consistency.
⭐ Actionable Steps for Steady Success: Practical steps and techniques listeners can implement to achieve more reliable and steady results in their digital marketing efforts.
Learn more about Juntae DeLane
Connect with Juntae DeLane on LinkedIn
Connect with Juntae DeLane on X
Resources & Brands mentioned in this episode
Digital Delane
Learn more about Agorapulse with a free demo
Agorapulse social ROI feature
Show Notes & Transcript: https://www.agorapulse.com/blog/the-consistency-formula-how-to-achieve-steady-digital-marketing-success
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Are you finding it increasingly difficult to stand out in your agency’s niche? Despite all your efforts, does it feel like you're just one among many, struggling to get noticed and capture that crucial market share? It's a common predicament many in the sector face, where stellar services alone don't cut through the noise.
Why do some seem to effortlessly command attention and pull ahead in the race, while others falter? What do they know that you might be missing? Today, we're going to uncover those secrets.
Joining us is Garrett Mehrguth, a strategist with a proven track record in not just participating, but dominating the market. As the CEO of Directive, Garrett has led his team and clients to remarkable success through intelligent, strategic positioning. Prepare to uncover the tactics that could revolutionize your approach and help you claim the market share you deserve.
Social Pulse Podcast host Mike Allton asked Garrett Mehrguth about:
⭐ Understanding Your Market: Learning the importance of deep market research and accurate ICP identification to effectively position your agency.
⭐ Strategic Adaptability: How ongoing analysis and adaptation can help your agency stay relevant and competitive in a changing market.
⭐ Tangible Strategies: Practical steps and strategies discussed by Garrett that listeners can implement to see real results in their market positioning efforts.
Learn more about Garrett Mehrguth
Connect with Garrett Mehrguth on LinkedIn
Connect with Garrett Mehrguth on X
Resources & Brands mentioned in this episode
Directive
Learn more about Agorapulse with a free demo
Calendly
AWS
Outreach
Show Notes & Transcript: https://www.agorapulse.com/blog/positioning-for-impact-how-to-dominate-your-b2b-saas-niche
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
When an agency owner wants to make an important decision on behalf of the agency, such as what services to offer, or even whether to sell the business, it’s their decision to make.
But if you have one or more partners, now you have to reach a consensus. And if you don’t have alignment among all partners, coming to agreement on anything will be hard, and potentially detrimental to the success of the agency and the partners themselves.
How can you identify these kinds of issues before they arise, and if you’re already in conflict with your partners, what should your next steps be?
That’s what Karl Heasman is here to help us with.
Karl spent 25 years in the agency business, successfully exited despite having partner challenges of his own, and has since gone on to coach and mentor dozens of other agency owners and partners going through similar situations. He works with ambitious digital, marketing, and communications agencies, typically between $500k and $5m in revenue, to help them achieve their goals. Whether that be helping them navigate through a rapid period of growth, kickstarting the business after flatlining for years or preparing for a more successful exit. He’s an invaluable partner to help other agency owners tackle their growth challenges.
Social Pulse Podcast host Mike Allton asked Karl Heasman about:
⭐ Why partner alignment within an agency is critical
⭐ How to start building alignment between partners
⭐ What to watch out for to identify conflict potential
Learn more about Karl Heasman
Connect with Karl Heasman on LinkedIn
Connect with Karl Heasman on Twitter
Resources & Brands mentioned in this episode
Greycott Consultancy
Learn more about Agorapulse with a free demo
Show Notes & Transcript: https://www.agorapulse.com/blog/how-to-handle-conflict-and-misalignment-among-agency-partners
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Whenever we talk with our marketing agency clients and audience, they share that their number one challenge is growing and scaling their agency. Not only is the task itself hard - figuring out what services to offer and market, how to adjust pricing to grow and attract new clients, and how to increase headcount accordingly - there are so many variables that affect agencies such as leadership, regionality, geography and more, ensuring that your solution to growing your agency has to be unique.
But that doesn’t mean you have to invent it wholesale. This podcast is designed to talk to and learn from other agency owners so that we can apply those ideas to our own businesses, in this case: How have other agencies dealt with managing fully remote teams? Or maintaining culture or quality across teams, from the moment of onboarding on?
That’s what Zach Boyette is here to help us with.
Zach is the Co-Founder & Managing Partner of Galactic Fed, a growth marketing agency that - over just six years - he’s built into a powerhouse with 150 employees across 25 countries, driving hundreds of millions in revenue for over 600 clients. He is a growth hacker, software developer, Stanford MBA and ex-Google employee with deep expertise across the full spectrum of digital marketing. Zach is a proud digital nomad who travels the world full-time, rarely spending more than a month in a given time zone.
Social Pulse Podcast host Mike Allton asked Zach Boyette about:
⭐ How to assess & hire winning talent in a virtual setting
⭐ How to establish & foster a supportive company culture
⭐ How to build & maintain productive work processes
Learn more about Zach Boyette
Connect with Zach Boyette on LinkedIn
Connect with Zach Boyette on Instagram
Resources & Brands mentioned in this episode
Galactic Fed
Learn more about Agorapulse with a free demo
Episode with Ann Popolizio
Irina Papuc
Michelle Case
Episode with Matt Heinz
Slack
ClickUp
Google Docs
Show Notes & Transcript: https://www.agorapulse.com/blog/scaling-your-agency-from-15-to-150-people
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. - Visa fler
