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If you are selling online, this episode is a must-listen. I see so many business owners struggle with this and it is literally critical to growth. This episode is all about the importance of social proof, particularly testimonials. Online businesses, course creators, membership owners, and coaches, listen up... In this episode I’m sharing how testimonials, case studies, and 'wins' can really boost buyer confidence and drive sales. I also share detailed strategies for how to collect and effectively use the testimonials you gather. KEY TAKEAWAYS COVERED IN THE PODCAST The Power of Testimonials: Testimonials can significantly boost buyer confidence and drive sales for online businesses. The Importance of Authenticity: Testimonials should highlight genuine transformations and results to build credibility and trust. Strategic Testimonial Collection: Make testimonial collection a regular practice and organize them for easy access and effective use in marketing materials.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptWhen buying online, how often do you go and look at the reviews? It's been proven that a product on Amazon with lots of reviews will sell better than the same product with less reviews. We need social proof. We need people to confirm that the thing we want to buy is going to be okay, that when we spend our money we're not taking a massive risk, and social proof and testimonials and case studies do that.They help us have the confidence to make that buying decision, which is why having testimonials, having case studies, and having wins in your marketing is so, so very important. But how do you collect testimonials? What do you ask them for? And where do you put them? That is what we're covering in today's episode of the podcast.And this episode should be one that every business owner should listen to.[00:01:00]An international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the... -
In this episode I interviewed Nicki Krawczyk, CEO and founder of Nicki Kay Media. We discuss alternative launch strategies beyond live launches and evergreen methods. Nicki introduces her 'Circuit Sales System' which offers a hybrid, automated approach that nurtures and sells to potential clients simultaneously, for maximum effectiveness. We dive deep into how this system works, including the importance of the initial activation energy, breaking the cycle of prevalent bad advice, and constantly refining the sales process. Nicki also discusses the use of ads, appropriate price points, and the technology needed to implement such a system. KEY TAKEAWAYS COVERED IN THE PODCAST Embrace Alternative Launch Strategies: Explore beyond traditional live launches and consider automated, evergreen approaches to generate consistent income. The Power of the Circuit Sales System: Learn how to nurture and sell to potential clients simultaneously, maximising your sales potential. The Importance of Continuous Improvement: Continuously refine your sales process, experiment with different strategies, and adapt to changing market conditions.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Nicki Krawczyk on her website, Circuit Selling and InstagramConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: When it comes to launching, we know that there's two main ways to launch live launching or evergreen. And you might be one of those people that doesn't like live launching, that the idea of doing a live launch is exhausting. It takes a lot of work and it does take a lot of work. But also you might know if you've done evergreen, it's not as easy as maybe it's made -
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In this episode of Your Dream Business Podcast, I delve into the critical components for successfully launching online events such as webinars, bootcamps, or courses. Drawing from personal experiences and real data, I discuss setting realistic expectations, the importance of pre-launch and launch phases, and how to create engaging content that transitions into real sales. I discuss the significance of audience warmth, payment options, cart open/close strategies, and effective email marketing. And critically the importance of continually tweaking and tracking to perfect your launch strategies. KEY TAKEAWAYS COVERED IN THE PODCAST Set Realistic Expectations: Understand that launching an online event requires time, effort, and strategic planning. Leverage the Power of Pre-Launch: Build anticipation and excitement for your event through a well-executed pre-launch campaign. Optimise Your Launch Strategy: Employ effective strategies for cart open/close times, bonuses, and email marketing to maximize conversions.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEEp 368 (Launch Reality Check: Understanding and Setting Realistic Expectations)Ep 364 (Has the online course bubble burst? How to adapt to the future of selling knowledge based content.)Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptWhen it comes to launching online, there are so many moving parts. How do you know which of those parts are important to help you get more people to sign up, join the actual webinar or bootcamp or whatever it is that you're doing, and then actually buy? Which of those things are really useful? Which of them are nice to have?And what is working right now when it comes to launching? That is what you're going to discover in today's episode as I take you through all of the various things that can make a -
In this episode, I talk with April Martini about the distinctions between personal brands and personas. We explore the significance of business owners showing up authentically, and April shares her four-point framework for developing a personal brand. We discuss managing these elements to develop an effective and authentic personal brand that really reflects who you are. KEY TAKEAWAYS COVERED IN THE PODCAST Authenticity is Key: Building a strong personal brand requires authentic connection. Avoid creating a persona that doesn't reflect your true self. The Four Key Points of Personal Branding: Consider the characteristics, appearance, behaviours, and actions that contribute to your personal brand. Evaluate Your Behaviors: Reflect on your current behaviours and identify areas where you can align them more closely with your desired brand image.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with April on Website, Linkedin, Linkedin, Email [email protected] Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: Do you have a personal brand or do you have a persona of someone else's personal brand? And what actually is the difference and how would you know? Well, in this week's episode, I am talking to the very lovely April Martin and she is going to explain to us what A personal brand is, and what the difference between a persona and a personal brand.She also has four things that she takes us through that really... -
In this episode, I’m diving into the world of webinars and breaking down why they’re such a game-changer for launching and marketing online businesses. I’m busting some common myths and sharing super helpful strategies for crafting killer sales webinars. We’ll cover everything from pre-launch content, to the live session format, and the sales follow-up, giving you a solid roadmap for success. Plus, I’ll chat about the unexpected perks of live webinars—like building personal connections and showcasing your expertise on the spot—that will allow you to really enjoy your online launch. If you’re looking for practical tips on how to engage potential customers and boost your webinar turnout, regardless of list size, this is for you! KEY TAKEAWAYS COVERED IN THE PODCAST Webinars as a powerful marketing tool: Generating leads, building relationships, and driving sales for online businesses. Compelling webinars require careful planning: From choosing a topic to delivering a captivating presentation, there are several key steps to make sure your webinar is a success. Live webinars offer unique benefits: The differences between live webinars and pre-recorded content are plentiful, with benefits such as real-time interaction with your audience, building community connections and demonstrating expertise.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEEp 368Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptHave webinars had their day? Do they even still work? And maybe you've tried it and thought this didn't work for you. I'm here to dispel the myths around webinars and explain why they are still very effective and why they are a powerful thing to use in your business. In this episode, I share some common mistakes that people make and what to do instead.And I also share with you my launch framework and I break down. What a successful webinar includes. So if you have something to sell online, then webinars could be your secret weapon to your next biggest ever launch. -
In this episode we explore the inspiring journey of Georgia Williams, the professional singer and content creator who rose to fame on the BBC's The Voice. Georgia shares her experiences of overcoming public scrutiny and severe online trolling, her tools for building resilience and how she has built an awesome career.We get into strategies for balancing professionalism and personality on social media, including the benefits of content batching and leveraging of personal passions. In my opinion there are some real insights for anyone looking to build confidence and create authentic, engaging content online. KEY TAKEAWAYS COVERED IN THE PODCAST Overcoming Online Toxicity: Georgia's experience navigating public scrutiny and online trolling highlights the importance of resilience and self-care in the digital age. Balancing Professionalism and Personality: Striking the right balance between showcasing your professional skills and sharing your personal story is essential for authentic online content. Leveraging Content Batching: Georgia's use of content batching demonstrates how planning and scheduling content can save time and ensure consistency.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Georgia on Website, Instagram, LinkedIn, Facebook, TikTok, ThreadsSpotify Freebies about create content with more confidence and how to batchConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram -
I’m spilling the beans on product launches – the good, the bad, and the ugly. Drawing from real-life examples, I discuss common misconceptions about product launches and outline realistic expectations for success, breaking down the numbers and letting you know what to expect when you hit that launch button. I also highlight factors that can influence your launch and share tips on how to make it a success, even if it's not a blockbuster. Tune in to learn the truth about product launches and how you can set realistic goals for your online business! KEY TAKEAWAYS COVERED IN THE PODCAST Realistic Expectations: Avoid unrealistic expectations about launch success. Focus on incremental improvements and celebrate small wins. Understand Conversion Rates: Be aware of typical sign-up, show-up, and purchase rates to manage expectations and measure success effectively. Consider Influencing Factors: Recognize that factors like audience size, engagement level, advertising, and pricing strategies can significantly impact launch outcomes.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEDenise Duffield-Thomas Launch Debrief Part 1Denise Duffield-Thomas Launch Debrief Part 2Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptHave you ever done a launch and felt really disappointed in the results that you got? And when you look at other people's, they look so successful and have hundreds and thousands of people buying their stuff. Well, what if you could get the details on the stats behind those launches? Actually, would they be as more amazing than yours than you think? I think you'll be surprised.In today's episode, I am going to be taking you through some real life launches and giving you the percentages that you can expect to get in your launch and that others have got in theirs. I'll be sharing... -
In this episode I interview behavioral economist Melina Palmer. We chat about how behavioral economics can enhance sales strategies using techniques like price anchoring and framing.The episode also tackles ethical considerations and the psychological principles behind decision-making. Melina shares actionable insights to help course creators, membership owners, and coaches improve their business communication and ultimately boost sales. KEY TAKEAWAYS COVERED IN THE PODCAST How behavioral economics can significantly impact sales: Understanding the psychological factors that influence decision-making can help businesses tailor their sales strategies for maximum effectiveness. Why price anchoring and framing are powerful techniques: By strategically presenting prices or options, businesses can influence customer perceptions and increase sales. Why ethical considerations are essential: It's crucial to use behavioral economics ethically and transparently to build trust with customers and avoid manipulation.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Melina on www.thebrainybusiness.com, LinkedIn (Melina),LinkedIn (The Brainy Business), Twitter , YouTube, Instagram, Facebook Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, -
In this episode, I delve into the often-dreaded topic of rejection, particularly as it affects women entrepreneurs. I interviewed Alice Draper, founder and chief strategist at Hustle Writers, who shared valuable insights into why rejection feels so daunting and how women are often socially conditioned to avoid it.We discussed strategies for building resilience to rejection and provided practical tips for crafting effective pitches to increase visibility. We also shared personal stories of rejection to emphasize that it's a common experience, even for seasoned professionals.Join the conversation to learn how overcoming the fear of rejection can open doors to business success. KEY TAKEAWAYS COVERED IN THE PODCAST Rejection is a universal experience: Even successful entrepreneurs face rejection. Embracing it as a natural part of the journey is crucial for resilience and growth. Build rejection resilience: Develop strategies to cope with rejection, such as reframing negative thoughts, practicing self-compassion, and seeking support from a community of like-minded entrepreneurs. Craft compelling pitches: Learn how to craft effective pitches that highlight your unique value proposition and resonate with your target audience.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Alice on https://hustlingwriters.com/template , PodcastConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: In today's episode of the podcast, we are talking about rejection. Now, I know it's something that you don't want in your life. And in fact, as humans, we avoid it at all costs. But today's guest Alice shares with us some insight as to why that's the case. And also, If you are a... -
In today's episode I chatted with chatbot expert Mel about the ease and accessibility of setting up chat funnels on Instagram and Facebook for small businesses. Mel shares valuable hacks, tips, and strategies for improving engagement, building email lists, and integrating chat funnels into your marketing plan. The discussion emphasizes the affordability and low barrier to entry for businesses of any size and highlights the importance of personalizing customer journeys via DMs. Tune in to learn how chatbots can enhance your online presence and convert followers into leads. KEY TAKEAWAYS COVERED IN THE PODCAST Chatbots are accessible and affordable: Small businesses can easily implement chatbots on platforms like Instagram and Facebook to automate interactions and save time. Chatbots can improve engagement: By providing instant responses and personalized recommendations, chatbots can enhance customer engagement and build relationships. Chatbots can drive conversions: Integrating chatbots into your marketing strategy can help generate leads, capture email addresses, and ultimately drive sales.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Mel on Website, Instagram, Facebook, Linkedin, Email: [email protected]Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: If you've ever seen any of the big names in the online industry using chatbots, you know, where they post something and say, comment this or DM me this, and you... -
Is there still money to be made from selling online courses? A while ago, online business expert Pat Flynn argued that online courses are in decline due to oversaturation, low completion rates, and the availability of free information online. He’s not wrong but in this episode of the podcast I offer my own insights on the future of online courses and strategies for course creators, membership owners, and coaches to adapt to the many changes that are happening in the online business space. KEY TAKEAWAYS COVERED IN THE PODCAST The Evolving Landscape: The online course market is becoming increasingly competitive, with more creators and free resources available. Focus on Engagement and Accountability: To stand out, course creators must prioritize engagement and accountability to motivate learners and drive results. Explore Alternative Models: Consider live courses, workshops, and membership models as complementary or alternative approaches to traditional online courses.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptAre online courses dead? They are oversaturated. People aren't completing them and sales are low. And let's face it, you can get free information anywhere on the internet. And with AI, do we really need to buy another online course? And if you're a course creator, Is it even still a viable business? Today, I discuss all of these things.Pat Flynn did a YouTube video a few months back that talked about why he is stopping selling knowledge based things. And I am going to unpack the things that he said and also give you my opinion on what I think about what he said. Do I think horses are dead or do I think there are some things that we can do to help combat some of the really valid points that he shared?Whether you're a course creator, membership owner, or a coach, this is going to give you a really valuable insight to the online industry and what is happening right now. And some of the things that you can do to help ensure that you maximize your sales and create products... -
Can AI really help you grow your business? And can it ever really be used with integrity so that the output sounds like you and feels authentic? These are some of the big questions I ask my latest podcast guest Michelle Thames. She’s a marketing expert and knows all there is to know about AI. In this brand new episode she shares her top tips for saving time and money with AI whilst maintaining a human touch. KEY TAKEAWAYS COVERED IN THE PODCAST AI is a valuable tool for marketers: AI can automate tasks, analyze data, and personalize content, saving time and resources. AI can enhance, not replace, human creativity: While AI can generate content, human input is essential for ensuring authenticity and relevance. Ethical considerations are crucial: Businesses must address privacy concerns, bias, and transparency when using AI in marketing.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Michelle on Instagram, FacebookConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: [00:00:00] If you're a business owner, you literally can't go. a couple of posts without someone talking about AI and what it can do for our business. But is it really true? Can using AI save us loads of time, loads of money, and most importantly, without it looking like it's AI? Because that's the thing, isn't it? We don't want AI written stuff and images that look like they've been made with AI.Can it really do that stuff? So today I am talking to the lovely Michelle Thames, who is a marketing expert, who is a passionate fan of AI and what it can do for our businesses. So we get into the weeds of using AI for marketing, what kind of things you can get it to do and how most importantly, you can get it to sound like you and not a robot.Hello, and welcome back to this week's episode -
In this episode I share five essential steps to grow a successful multi six-figure online business. With over 10 years of experience helping businesses scale, I’m able to share the 5 key steps that all these businesses have taken to achieve their financial goals (and beyond!)I’ll bring in elements of my personal journey and adjustments I’m currently making in my business which will hopefully give you inspiration for your own. Listen now to start implementing the 5 step formula you need to take your online business to the next level.KEY TAKEAWAYS COVERED IN THE PODCAST Demonstrate Expertise: Establish yourself as an authority in your niche by creating high-quality, long-form content. Build Visibility: Utilize strategic outreach, social media, and networking to increase your visibility and reach your target audience. Nurture Your Email List: Build a strong email list and nurture relationships with your subscribers to drive conversions. Craft a Compelling Offer: Create a valuable and irresistible offer that addresses your target audience's needs and desires. Master Launch Strategies: Develop effective launch strategies to maximize sales and generate buzz around your products or services.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODESeptember 2024 MasterclassLong-Form Content: Your Secret Weapon to grow your businessHow to become more visible and grow your audienceConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or TwitterTranscriptIf you are looking to grow your online business, then this episode is for you. If you are a course creator, a membership owner, or a coach, and you have an online business, then I am going to be sharing with you the... -
This episode is an insightful discussion of me and my very lovely guest Hollie Whittles, an award-winning TEDx speaker and director of two digital companies. The conversation explores the impacts of AI on businesses, highlighting practical applications that can save time and money, and provides examples and guidance on how business owners can effectively integrate AI into their operations. We also touch on the ethical considerations and potential biases associated with AI use. Hollie shares her personal career journey from talent management to leading her own companies, and her ongoing voluntary work promoting digital skills and entrepreneurship in schools and small businesses.KEY TAKEAWAYS COVERED IN THE PODCAST AI is a valuable tool for businesses: AI can automate tasks, improve efficiency, and provide valuable insights, leading to cost savings and increased productivity. Ethical considerations are crucial: As businesses adopt AI, it's essential to address ethical concerns such as bias, privacy, and transparency. AI is accessible and adaptable: There are numerous AI tools and platforms available to businesses of all sizes, making it easier than ever to integrate AI into operations.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Hollie on Linkedin, WebsiteConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: AI is everywhere, but what does it really mean for our businesses and can it really save us time and money? And is there anything that we should be looking out for and steering clear of? That is what I'm discussing today with my guest, Hollie Whittles.Hello and welcome to this week's episode of the Your Dream Business Podcast, and thank you so much for joining me. Honestly, I appreciate you taking your time... -
This episode is an insightful discussion of me and my very lovely guest Hollie Whittles, an award-winning TEDx speaker and director of two digital companies. The conversation explores the impacts of AI on businesses, highlighting practical applications that can save time and money, and provides examples and guidance on how business owners can effectively integrate AI into their operations. We also touch on the ethical considerations and potential biases associated with AI use. Hollie shares her personal career journey from talent management to leading her own companies, and her ongoing voluntary work promoting digital skills and entrepreneurship in schools and small businesses.KEY TAKEAWAYS COVERED IN THE PODCAST AI is a valuable tool for businesses: AI can automate tasks, improve efficiency, and provide valuable insights, leading to cost savings and increased productivity. Ethical considerations are crucial: As businesses adopt AI, it's essential to address ethical concerns such as bias, privacy, and transparency. AI is accessible and adaptable: There are numerous AI tools and platforms available to businesses of all sizes, making it easier than ever to integrate AI into operations.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Hollie on Linkedin, WebsiteConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: AI is everywhere, but what does it really mean for our businesses and can it really save us time and money? And is there anything that we should be looking out for and steering clear of? That is what I'm discussing today with my guest, Hollie Whittles.Hello and welcome to this week's episode of the Your Dream Business Podcast, and thank you so much for joining me. Honestly, I appreciate you taking your time... -
In this episode I discuss the intrinsic value of long-form content for establishing expertise and building trust with customers. I delve into Alex Hormozi's strategic shift to long-form, unedited content and provide actionable steps for creating effective long-form content. It includes the importance of consistently creating content that addresses customer problems, avoiding content driven by vanity metrics, and leveraging long-form content to generate short-form material. It also sets an actionable challenge for listeners to start producing their own long-form content and reinforces the necessity of this strategy for successful online businesses. KEY TAKEAWAYS COVERED IN THE PODCAST The Power of Long-Form Content: Long-form content is essential for establishing expertise, building trust, and ultimately driving conversions. It provides a deeper dive into topics, allowing you to showcase your knowledge and authority.
Shift Focus from Vanity Metrics: Instead of chasing likes, shares, and comments, focus on creating high-quality, in-depth content that genuinely helps your audience and potential customers. Prioritize value over vanity.
Create a Content Ecosystem: Long-form content is the foundation for creating shorter, more digestible content formats like social media posts, blog articles, and email newsletters. This integrated approach maximizes your content's impact.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptThink about the last person you bought something from. I am betting that you believed they were an expert and that you had built a level of know, like, and trust. In today's episode, I am going to be talking to you about why long form content is essential for building that know, like, and trust and showing you as an expert.I'm going to be sharing with you what Alex Hormozi had to say about long form content and why he is going all in on non edited long form specific content for his customers. And then I'm going to talk you through the three points that you need in... -
In this episode I interviewed Kevin Chemidlin, a podcast growth coach, about strategies to grow and monetize a podcast. We discussed the importance of audience growth, the misconceptions about podcast charts, and the effectiveness of lead magnets in driving listener action. Kevin emphasizes the significance of building a strong email list and offering valuable products or services to your audience. KEY TAKEAWAYS COVERED IN THE PODCAST Focus on Audience Growth, Not Just Downloads: Instead of solely focusing on download numbers, aim to build a loyal and engaged audience. Understand that the goal is to increase total audience reach over time. Monetization is About Listener Value, Not Ads: Reframe the question from "How do I monetize my podcast?" to "What do my listeners want to buy?" Monetization comes from offering value to your audience, whether it's a direct product, a sponsored product, or building a business around the podcast. Leverage Multiple Platforms: A successful podcast-driven business requires a multi-faceted approach. Combine your podcast with short-form content (social media), email marketing, and a compelling offer to maximize your reach and revenue.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Kevin Chemidlin on Instagram, Website, EmailConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: Having a podcast for your business is becoming hugely popular with more and more business owners choosing to start and learn how to grow a podcast. But having a weekly podcast, as I well know, is hard work. Is it worth all the effort? that you put in and how do we make it work for our businesses to ensure that it is worth all the effort you put in. -
In this episode I discuss the critical importance of prioritising email communication over social media for business owners. It addresses common reasons why business owners neglect emailing their lists and provides actionable strategies to overcome these barriers. I also outline the benefits of a consistent email strategy and offer tips on how to create engaging content for emails. The episode also includes steps to get started with regular emailing and emphasizes the long-term value of maintaining an email list for business success. KEY TAKEAWAYS COVERED IN THE PODCAST Overcoming excuses: Addressing common reasons for not emailing (fear of bothering people, lack of content ideas, time constraints, small list size) Creating an effective email strategy: Deciding on email frequency, format (love letter or newsletter), and content type Consistency is key: The importance of regular email communication and building a relationship with your audience
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptionOne of the biggest mistakes that I see business owners make is choosing to do social media over sending emails. As a business owner, there's a big focus on posting and being consistent on social media. And I get it. I'm not saying you shouldn't. However, the business owners that I work with that are hugely successful are the business owners who are prioritizing their email list.Yes, they are posting on social media, but that is never at the detriment of then not sending an email to their list. In today's podcast, I'm addressing some of the reasons you might not be consistent in sending emails, or you might not be sending emails at all and how we can overcome them. And then the three things that you need to make sure that you are consistently sending emails.Hello and welcome back to another episode of the Your Business Podcast. I'm your host, Teresa Heath-Wareing. How are you doing this week? Okay. This week I want to give you a little bit of tough love, but bear with me. It's going to be fine. It will be... -
In this podcast episode, we discuss self care beyond conventional methods. Taylor, founder of Inner Workout and author, shares her unique perspective on self care, offering practical advice and revealing how she turned her insights into an accessible app. We delve into the importance of listening to oneself, breaking down self care myths, and integrating small, impactful practices into daily life. We also explore the impact of technology on self care and strategies to mitigate its effects. This conversation is essential for business owners looking to balance productivity with personal wellbeing. KEY TAKEAWAYS COVERED IN THE PODCAST Self-care is listening inwards and responding with love: It's not a set of tasks, but rather checking in with yourself and understanding your needs. Forget the "all or nothing" mentality and focus on what works for you in the present moment. Start with cultivating the practice of listening within: This can involve journaling prompts to identify what drains your energy or simply checking in with yourself throughout the day. Learn to listen to your body's cues as well. Develop a toolkit of self-care responses: This includes proactive activities you enjoy, but also reactive responses for when things go wrong. These can be anything from breathing exercises to calling a friend. Remember, self-care doesn't have to be expensive or time-consuming.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Taylor on Website, Inner Workout App Waitlist, InstagramConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: Self care is a word that is often thrown around a lot. And sometimes we constantly think we must be doing
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Discover actionable tips for writing a compelling bio that enhances your business visibility. Learn how to structure your bio effectively and choose impactful words with our free downloadable checklist.In this episode, I delve into the essential steps for writing a compelling bio that captures attention and enhances your visibility. Building on the key components discussed in episode 346 about getting on podcasts and stages, I provide actionable advice on structuring your bio, choosing impactful words, and offer a free downloadable checklist to streamline the process. I emphasize the importance of a well-crafted bio for all business owners, not just those seeking to speak publicly, and share examples of successful bios from participants in my program. This episode is packed with practical tips and strategies to help you create a bio that impresses and inspires. KEY TAKEAWAYS COVERED IN THE PODCAST The Importance of a Strong BioA well-crafted bio is essential for any business owner aiming for visibility. It's not just for pitching to podcasts or stages; it's a valuable tool for various business interactions. A strong bio can help you stand out and build credibility. The Structure of a Great BioA compelling bio should include:Clear identification: Who you are, what you do, and who you serve.Credibility boosters: Achievements, awards, collaborations, and media features.Storytelling element: A unique personal or professional anecdote that captivates the reader. Continuous ImprovementA bio is a living document. It should evolve as your business grows and your accomplishments increase. Regularly review and update your bio to reflect your latest achievements and offerings.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEGrab my PERFECT BIO CHECKLISTEpisode 346, Georgina Instagram, Emma InstagramConnect with Teresa on - Visa fler
