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“If you're doing a weekly podcast, the fastest way to double your downloads… is to do two episodes a week.” – Gary Arndt
What an incredible episode this was. Gary Arndt isn’t just a successful podcaster — he’s a walking case study in consistency, discipline, and strategy. I've followed Gary for years, and to have him on Smarter Podcasting was not only a privilege, but a personal highlight.
Gary’s podcast Everything Everywhere Daily has over 50 million downloads, and unlike many shows, it’s a solo, scripted, short-form, daily podcast. No guests. No fluff. Just educational content delivered with precision. He does it all himself — and he does it every day.
As a podcaster and podcast producer, I found this conversation both inspiring and humbling. Gary breaks the rules you think you're supposed to follow — no niche, no guests, no endless chitchat — and instead builds a show he wishes someone else had made. And it works.
This is one of those episodes you'll want to listen to more than once.
Key Takeaways
Your show needs a reason to exist: Most podcasts fail because they’re not actually compelling. Forget interviews (unless you're landing A-listers): Gary chose to do a solo, scripted show because the guest-based format is oversaturated and hard to scale without big names.Frequency + Quality = Growth: A daily show means more discovery opportunities. More reps. More downloads. But it only works if the content is great.Podcast promotion works best… on podcasts: TikTok, Instagram, social media in general? Nice for awareness, but they don’t convert. Podcast listeners hang out on podcast apps — meet them there.Invest in your show like a real business: If you’re not putting in money or time, don’t expect big results. Growth doesn’t happen by accident — it’s intentional, strategic, and yes, expensive.Consistency builds audience trust: Evergreen episodes, a predictable format, and daily drops create listener habits. That’s why thousands have joined Gary’s “Completionist Club.”Chapters and Timestamps
00:00 – Intro: Why Gary Arndt is a podcasting anomaly03:00 – Why most interview podcasts don’t grow07:50 – The secret power of daily, scripted, short-form content13:40 – Gary’s take on investing in your podcast from day one27:10 – Why he quit TikTok (and social media) despite viral views30:30 – The best way to grow: advertise where podcast listeners already areSend us a text
Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!
Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!Sign up for Descript now!
Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! -
After starting my first podcast in 2019 I can't believe this is happening...
Send us a text
Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!
Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! -
Saknas det avsnitt?
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You won’t believe how good it still sounds — that’s the power of the right setup. - Niall Mackay
After producing over 70 podcasts — including award-winning shows — I’ve recorded everywhere from tiled bedrooms in Vietnam to purpose-built studios in Europe. And I get asked all the time:
Should I record from home, or use a podcast studio?
There’s no one-size-fits-all answer, but there are key differences you should know. Whether you're a solo creator, business owner, or someone thinking about starting a podcast, this episode breaks down the real pros and cons of each option, not just from theory, but from years of lived experience.
Key Takeaways:
*Sound Quality Isn’t Just About the Room
You can get amazing sound at home with the right gear, but you need to understand mic choice and room treatment.
*Dynamic vs Condenser Mics — and Why Blue Yeti Isn’t It
If you’re recording at home, ditch the condenser mic. I explain why dynamic mics are a game-changer.
*Studio Sound vs Real Sound
A quick demo comparing raw audio with studio sound enabled — so you can hear the difference for yourself.
*The Real Costs: Gear, Time, and Energy
Renting a studio vs building your own setup — and why time might be your most expensive cost.
*Professionalism and First Impressions
How using a studio can elevate your brand and your guest’s experience — especially if you’re recording video too.
*Which Setup is Right for You?
It depends on your goals. I help you figure out what makes sense for your time, budget, and long-term vision.
Chapters and timestamps
01:00 – Home Setup vs Studio: What Makes the Biggest Difference
06:00 – Mic Matters: Why You Should Ditch the Blue Yeti
10:00 – Time, Cost & Convenience
15:00 – Looking and Sounding Professional
20:00 – So… What Should You Choose?
25:00 – Launching Saigon’s First Podcast StudioSend us a text
Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!
Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!Sign up for Descript now!
Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! -
"It’s as important as naming your child—your podcast name really matters."
This Q&A episode was such a joy to create because it gave me a chance to engage directly with listeners and answer the most relevant and practical questions people have about podcasting. I loved how organic and personal it felt—like having a coffee with someone who genuinely wants to get better at podcasting. It was less about me teaching and more about sharing experiences and lessons I've picked up over the years.
What made this episode really meaningful was the diversity of questions—from branding your show and releasing schedules to getting better at hosting and converting your listeners into leads. I hope people realize that the fundamentals of podcasting—consistency, clarity, value—are what matter most. If you listen closely, you’ll also hear how my own podcasting journey has evolved and how I’ve learned from both mistakes and wins.
Key Takeaways:
- The Podcast Name Is Crucial
Keep it short, specific, and obvious to your niche. Avoid quirky names that don’t explain the show’s content.
- Consistency Is Everything
Weekly releases are ideal. Monthly won’t build an audience. Set a cadence and stick to it.
- Master Active Listening
To be a great host, practice active listening and avoid asking multiple questions at once.
- Direct Questions, Then Silence
Ask one clear question, then shut up and let your guest fill the silence. Don’t over-explain.
- Give Value, Then Leads Will Come
Use a lead magnet (like a free eBook) to collect emails and build trust over time.
Chapters and Timestamps
01:00 – About Niall and Seven Million Bikes
02:00 – Q1: How Important Is the Podcast Name?
10:00 – Q2: How Often Should You Release Episodes?
15:00 – Q3: How to Be Aware in Conversations & Ask Better Questions
21:00 – Q4: How Do You Convert Listeners into Leads?
24:00 – Q5: Best Web App Podcast Editor
25:00 – Q6: How to Promote Without Being SpammySend us a text
Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!
Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!Sign up for Descript now!
Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! -
"There is more and more money going into podcasting advertising every year. Billions and billions now worldwide. So where is it?"
Let’s be honest—everywhere you turn, you’re being told podcasting is a goldmine. Billions of dollars in ad revenue! Massive growth! Side hustle magic! But where is that money really going? Because it’s not landing in your inbox—or mine.
In this episode of Smarter Podcasting, I’m joined by the brilliant Charlotte Lewis-West, a podcast strategist with a background in broadcast journalism and over a decade working with brands like GSK, Microsoft and Unilever. She’s also one of my favourite people to work with at Seven Million Bikes Podcasts.
Together, we dig into the real value of podcasting—and why making money through ads and sponsorships isn’t the only (or smartest) goal. Charlotte and I get honest about what we’ve seen in the industry: the hype, the empty promises, and the reality for both indie creators and big-name brands.
Here’s what we cover:
Why most podcast ad money goes to massive networks and the same three sponsors (hello, BetterHelp)
Why I’ve hit over 100,000 downloads and never once had a sponsor approach meWhy brands keep making the same mistakes when launching a show—and how to avoid themThe real return on investment: brand awareness, authority, networking, and trustWhy engagement rate matters more than total downloadsHow to use your podcast to build relationships, not just numbersHow you should actually handle sponsors if they do come knocking (and how not to sell out your voice)We also get into some hard truths about what makes a podcast successful. Spoiler: it’s not going viral or chasing trends. It’s consistency, knowing your audience, and delivering actual value—week after week.
This isn’t about crushing dreams. It’s about saving you from wasting time, money, and energy on the wrong things—and helping you build a podcast that works for you and your business.
Timestamps
02:02 – Why I started Smarter Podcasting and what we’ve achieved
03:46 – Charlotte breaks down where the podcast ad money really goes
07:00 – Why most shows (even good ones) don’t get sponsors
09:52 – How many downloads I’ve had—and why that’s not the whole story
13:00 – The real reasons to start a podcast (hint: not for ad money)
17:30 – The biggest mistakes brands make with podcasts
20:10 – “Build it and they will come” is a lie
22:32 – The indie podcaster dilemma: doing too much at once
24:58 – Monetization beyond sponsorship: smarter ways to get ROI
28:10 – What to look for in a sponsor—and how to avoid sounding fake
30:45 – Why authentic ads win and scripts usually suck
Send us a text
Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!
Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!Sign up for Descript now!
Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! -
YouTube actually tells you that 50% of views will drop out within the first 30 seconds. That's mental that that YouTube knows for a fact that half of your audience will be gone within 30 seconds.”
I got a chance to audit Nicki Sun’s podcast, “Nicki Sun Show”, and I feel like this podcast audit is really a treat, as I could connect with someone who shares a deep passion for storytelling and uplifting marginalized voices. Nicki is a filmmaker, host, and creator whose work is visually stunning, emotionally resonant, and purpose-driven.
But even talented creators like Nicki run into challenges when it comes to podcast consistency, audio-first thinking, and strategic growth—and that’s where this audit comes in.
We dug deep into her workflow, identity, and production pipeline to figure out what’s working, what’s not, and how she can optimize her show without losing the magic that makes it special.
Key talking points:
- Why niching down is essential—and how to find your podcast’s true focus.
- How to write better show notes that speak directly to your listener.
- What makes a powerful intro and why you should stop saying “Welcome back.”
- Using AI tools like ChatGPT properly to save time without sounding robotic.
- The 30-second hook strategy to boost retention on both YouTube and podcast apps.
- Why your outro needs to be sharp, not 90 seconds of music.
Chapters and Timestamps
1:35 – Meet Nicki Sun: filmmaker, host, and creative powerhouse
4:20 – Nicki’s mission: Amplifying Asian American and marginalized creators
09:40 – The problem with being too broad: Defining your niche
17:20 – YouTube vs. Podcasting: Which platform are you really serving?
25:45 – Hooks, show notes, and using AI the right way
35:50 – Outro tips, crosstalk editing, and one strong CTA to rule them allSend us a text
Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!
Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!Sign up for Descript now!
Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! -
“It doesn’t feel like work. And it’s only possible because you guys have spent your hours on the edit. That’s why I work with Seven Million Bikes Podcasts.”
(THIS EPISODE WAS CREATED IN 3 HOURS!!)
I talk to Radim Malinic — creative director, TED speaker, six-time author, and host of the Mindful Creative Podcast — about how launching a podcast changed his business forever.
Since January 2024, Radim has released over 140 episodes, grown his audience, and turned his podcast into a lead-generation machine — all while working just four hours a day across multiple businesses.
We cover:
How podcasting helped him land clients across his design, publishing, and coffee companiesThe biggest workflow mistakes people make (and how to avoid them)The tools that save him hours every week — Calendly, Riverside, Claude, Mailchimp, and moreWhy quality audio is a non-negotiable in 2025How he’s using his podcast to write his next book — liveWhy guest booking and editing should never be DIY if you’re running a business10 reasons to start a podcast for your business
Build your brand through storytelling – It lets you share your vision, values, and voice authentically.Reach new clients and generate leads – Radim mentions converting guests into clients.Network with high-level professionals – You get to “pull up your chair to the big boys’ table.”Create content at scale – With an efficient system, you can produce multiple episodes quickly.Increase credibility and authority – Being a podcast host positions you as an expert.Support other business efforts – Radim aligns podcast themes with book launches.Turn complex ideas into conversations – Helps share nuanced thoughts in a human way.Boost visibility without paid ads – Leverages word-of-mouth and organic discovery.Easy integration with newsletters and email marketing – Radim connects his show directly to a 7.5k list.Repurpose conversations into products (books, consulting) – Radim is writing a book “live” from episodes.If you’re a business owner still on the fence about starting a podcast — this is your sign.
🎧 Ready to get started with your own show?
Book a free discovery call today at sevenmillionbikes.com or email me at [email protected]
Send us a text
Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!
Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!Sign up for Descript now!
Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! -
“You don’t know where one conversation is gonna take you. So have it.” — Greg Wasserman
I absolutely loved this conversation with Greg Wasserman — it’s one of those episodes where I found myself nodding the entire time. Greg is the Head of Relationships at RSS.com and he gets it. This is a must-listen if you’ve ever wondered why your business needs a podcast, how to use it as a true marketing and relationship-building tool, and why chasing downloads is not the goal.
Greg and I are 100% aligned: podcasting is about building trust, creating genuine human connection, and showing up consistently. Whether you're a lawyer, real estate agent, or startup founder, this episode will reframe how you think about podcast ROI.
Key Talking Points
- Your podcast isn’t about going viral; it’s about connecting with your niche and creating value.
- A podcast gives you a reason to talk to clients, prospects, and partners — and build trust.
- One episode can fuel newsletters, social media, blog posts, and more — for weeks or even years.
- Unless you’re a media company, sponsorships are more work than they’re worth. Focus on impact instead.
- Just like websites or social media pages, podcasts are becoming a core part of modern business strategy.
Chapters and Timestamps
03:00: Why podcasting isn't about becoming a superstar or going viral
06:30: The lawyer story — using a podcast as a business development tool
09:00: Building trust and marketing others through podcasting
13:35: The fishing podcast example — how niche can drive connection
18:00: Real-world ROI from a single podcast episode
21:00: Why sponsorships aren’t the right goal for most podcasters
28:30: Podcasting vs. traditional marketing (like expos and booths)Send us a text
Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!
Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!Sign up for Descript now!
Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! -
"The best way to monetize your podcast? Offer something only you can deliver." - Niall Mackay
I’m incredibly proud of this episode because it’s not just talk — it’s action. I put my money where my mouth is and launched two offers directly to my audience: the Podcast Launch Lab and the Podcast Makeover. Rather than waiting for sponsorships or chasing downloads, I showed that you can monetize your podcast by selling your own services, providing real value to the people who already trust you. This episode was about being honest with what works for 99% of podcasters, not just the lucky few.
I also loved how personal and practical this episode felt. It wasn’t theory or fluff — it was a real blueprint. I wanted to show podcasters that if you treat your podcast like a real business and take it seriously, the opportunities to grow are right in front of you. It’s not about being the next Joe Rogan; it’s about building something you’re proud of, that genuinely helps people, and that can generate income on your own terms.
Key Takeaways :
- Sponsorships aren’t the best route for most podcasters — I focus on selling my own services instead.
- You can launch your podcast in just 14 days with my Podcast Launch Lab — no endless Googling needed.
- I offer unlimited messaging support during the launch or makeover process, so you’re never stuck alone.
- If you already have a show, my Podcast Makeover can polish your sound, branding, and direction fast.
- I believe every podcaster should treat their show like a real business — even if you’re not chasing millions of downloads.
Chapters & Timestamps
01:00My Podcasting Journey: From iPod to Saigon
02:30Why Sponsorships Don’t Work for 99% of Podcasters
04:00Offer #1: The Podcast Launch Lab Explained
06:00Deep Dive: Launch Your Show in 14 Days
09:00Offer #2: The Podcast Makeover for Existing Shows
12:00Pricing Breakdown: Launch Lab vs. Makeover Packages
14:00Final Thoughts: Monetize Smart, Build Long-TermSend us a text
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“If your number one goal is to make money from your podcast, then you’ve already made the wrong decision.”
In this episode, I break down one of the biggest myths in podcasting — that it's a quick way to make money.
Too many blogs and YouTube videos will tell you to start a podcast as a “side hustle.” But here’s the truth: podcasting takes time, effort, and love for the medium. If you’re only in it for the money, you’re likely to be disappointed.
I share why traditional podcast sponsorship isn’t realistic for most podcasters, what CPM actually means, and what to do instead, including dynamic ads and treating your podcast as a powerful marketing tool for your business.
Key Takeaways
Why starting a podcast just to make money is the wrong mindsetWhat CPM really means — and why most podcasters won’t benefit from itThe real download numbers needed to attract sponsorsHow I use dynamic ads and a strong back catalog to monetizeA client case study: turning a niche podcast into serious business resultsChapters and Timestamps
1:00 – Podcasting isn’t a side hustle2:45 – What CPM is (and why it fails most podcasters)4:30 – Real download stats you should know6:00 – Why sponsorships rarely pay off8:20 – How I use dynamic ads to monetize11:30 – Client case study: small podcast, big results13:00 – Final thoughts and next stepsSend us a text
Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!
Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! -
“You don’t need a camera crew or a studio—just text, an idea, and Descript’s AI can turn it into a video that actually grabs attention.”
Listen to this episode and I’ll tell you about one of the coolest new tools from Descript: its AI text-to-video feature. If you’ve ever struggled with creating video content for your podcast or business—or if you're just short on time—this tool could be a game changer. I walk you through how it works, what you can do with it, and who it's for.
This isn’t just about making videos faster—it’s about making better content with less effort, whether you're a solo creator, coach, or brand. From converting blog posts into social clips to repurposing podcast transcripts into Instagram Reels, Descript’s AI gives creators a shortcut to video marketing without sacrificing quality. If you're curious about video workflows, automation, or AI-powered content creation, this one’s worth a listen.
Key Takeaways:
- A breakdown of Descript’s new feature and why it matters.
- Ideal users: solo creators, podcasters, business owners, and educators.
- How Descript breaks your text into scenes and selects stock visuals.
Chapters & Timestamps
00:00 – Introduction: A Big Leap in Video Automation
01:30 – The Value of Podcasting in Business
04:00 – Descript’s Text to AI Video Feature
05:00 – How It Works: Step-by-StepSend us a text
Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!
Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! -
"Your podcast isn’t just audio—it’s content waiting to be repurposed across multiple platforms. Leverage it wisely!"
In this episode, we talked about how podcasters can maximize their reach using social media. Many creators focus solely on publishing episodes, hoping listeners will find them. But in reality, your podcast's success hinges on strategic promotion. Social media isn’t just about sharing links; it’s about storytelling, engagement, and creating a community around your content.
One of the biggest takeaways from this conversation was the importance of repurposing content. A single podcast episode can fuel weeks of content—quotes, clips, blog posts, and more. If you’re not doing this, you’re leaving growth on the table.
This discussion gave me a fresh perspective on how social media should be a non-negotiable part of a podcast growth strategy, and I’m excited to implement these strategies myself.
Key Takeaways:
Repurpose Your Content – A podcast episode isn’t just for listeners; break it down into clips, quotes, and posts.Leverage Short-Form Video – TikTok, Reels, and Shorts are dominating attention spans—use them to promote key moments.Engagement Over Promotion – Social media is about conversations, not just broadcasting links.Consistency is Key – Growth happens when you post regularly and engage with your audience.Optimize for Each Platform – Instagram, LinkedIn, and Twitter each require a unique approach to maximize impact.Chapters & Timestamps:
03:20 – The Biggest Mistake Podcasters Make with Social Media
08:10 – The Power of Repurposing Your Podcast Content
14:30 – Best Platforms for Podcast Promotion in 2024
21:00 – Engagement Strategies That Actually Work
28:15 – How to Stay Consistent Without Burning Out
35:40 – Final Tips and TakeawaysSend us a text
Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!
Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!Sign up for Descript now!
Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! -
"Podcasting changed my life. It opened doors I never imagined—and it can do the same for you."
This episode is actually a re-upload, but it’s one I knew I had to bring back. Consistency is key in podcasting, and while I wasn’t able to record something new this week, I didn’t want to leave you without value. This episode is packed with 25 actionable tips to help you grow your podcast—whether you’re just starting or looking to level up.I’ve always believed that growth in podcasting isn’t about luck, it’s about strategy. That’s why I wanted to make sure this episode stays accessible. The advice here is timeless, and if you apply even a handful of these tips, you’ll see results. Also, if you missed this one the first time around, now’s your chance to start implementing.
Key Takeaways
Define your audience—knowing exactly who you’re speaking to helps you create better content. Quality over quantity—great audio, compelling topics, and strong storytelling matter more than frequency. Leverage SEO—creating a blog for your episodes and doing keyword research boosts discoverability. Cross-promote and collaborate—partner with other podcasters, swap episodes, or do guest appearances. Engage your audience—use listener messages, social media, and email newsletters to build a loyal following.Chapters & Timestamps
02:00 – Defining Your Audience & Why It’s Crucial
06:00 – The Power of SEO & Podcast Discoverability
12:00 – Cross-Promotion & Guest Collaborations
14:00 – Building a Community & Engaging Your Listeners
19:00 – Measuring Success & Planning for Growth
Send us a text
Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!
Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!Sign up for Descript now!
Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! -
"Good podcasting is about generously communicating and showing up for your listener and being able to deliver them really good value. " - Mark Steadman
If you’re a podcaster, new or experienced, this podpast episode will change the way you approach your craft.
This episode with Mark Steadman was an absolute masterclass in podcasting. His insights on putting the listener first have completely reshaped the way I think about crafting episodes. I’ve always believed in respecting the listener’s time, but Mark took it to a whole new level—showing how everything from mic technique to episode titles plays a role in delivering a great experience.One of my biggest takeaways was how powerful it is to speak directly to one listener rather than addressing a broad audience. That subtle shift in language builds a stronger connection and trust. Also, his thoughts on sharpening the axe before starting—a lesson I’ve often ignored—really resonated. I tend to jump in headfirst, but Mark’s advice on preparation is something I’ll be applying moving forward.
Key Takeaways
Respect the Listener’s Time – Your audience is giving up their valuable time for you. Don’t waste it with poor audio quality or irrelevant content.
Put the Listener First – From your content to your marketing, everything should be designed with your audience in mind.
Titles & Show Notes Matter – Your episode title and description should grab attention and be optimized for searchability.
Speak to One Listener – Use singular language (“you” instead of “guys”) to build a stronger connection.
Preparation Makes a Difference – Spending time planning your podcast (listener persona, content structure, etc.) will save you time and improve quality in the long run.
Chapters & Timestamps
02:00 - Why Everything is About the Listener – The key to a great podcast.
07:00 - Respecting the Listener’s Time – Why quality matters.
10:00 - Speaking to One Listener – How language builds connection.
19:00 - The Importance of Preparation – How planning saves time.
26:00 - Creating Engaging Titles & Show Notes – How to make your episodes discoverable.
37:00 - Final Thoughts & Takeaways – Wrapping up with key lessons.Send us a text
Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!
Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!Sign up for Descript now!
Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! -
"48% of podcasts on Apple Podcasts have fewer than 10 episodes. Podfade is real, but it doesn’t have to happen to you."
If you’ve ever worried about running out of content or losing momentum, this episode is a must-listen.
This episode is packed with insights every podcaster needs—especially if you want your show to last beyond the first few episodes. So many podcasts start strong but quickly fade away because of poor planning, lack of direction, or burnout. But with the right strategy, you can keep going and grow your podcast beyond 10, 50, or even 100 episodes.
I loved talking about content buckets, a simple but powerful way to organize your podcast topics and ensure you always have something fresh to talk about. We also broke down why planning ahead is essential and how having at least 10 episode ideas mapped out can help you stay consistent.
If you’re serious about podcasting, these expert tips will keep you on track and help you avoid the dreaded podfade.
Key Takeaways
Nearly half of all podcasts never make it past 10 episodes—having a plan is crucial. [00:02:00]Content buckets help organize your topics and prevent creative burnout. [00:12:00]Knowing why you’re podcasting, who it’s for, and what value you bring keeps your show focused. [00:10:00]AI and tools like ChatGPT and Trello can speed up your planning process. [00:22:00]Avoid paralysis by analysis—don’t overthink, just start recording. [00:07:00]Chapters & Timestamps
02:00 – The Importance of Mapping Out 10+ Episodes in Advance07:00 – Overcoming Paralysis by Analysis10:00 – The Power of Content Buckets & How to Use Them12:00 – Tools & AI to Help You Stay Consistent22:00 – Practical Tips to Keep Your Podcast Going StrongSend us a text
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This conversation with Nick Thomson was an absolute masterclass in why businesses need to start thinking about podcasting as a key marketing tool. Nick brought such a fresh and insightful perspective, particularly around the idea that podcasting isn't just about downloads—it's about brand awareness, networking, and positioning yourself as an authority in your field.
One of the things I loved about this episode was how we tackled the common objections businesses have when it comes to starting a podcast. Whether it's concerns about ROI, finding a niche, or creating engaging content, Nick had practical and actionable advice for all of it. The way he reframed podcasting as a strategic business tool rather than just another content channel was incredibly eye-opening.
This episode reaffirmed everything I believe about podcasting—it's not just for hobbyists or media companies, but for every business that wants to build trust and authority with their audience. If you’ve been on the fence about starting a podcast, this is the episode that will change your mind!
Niall MackayKey Takeaways:
"Podcasting is a Content Engine" - A single podcast episode can generate blog content, social media clips, and email newsletter material for months."Niche Down to Stand Out" - When you try to speak to everyone, you speak to no one. The more specific your podcast, the better.
"The ROI of Podcasting Goes Beyond Downloads" - Success isn’t just about listens; it’s about brand awareness, business networking, and building authority.
"Podcasting as a Sales & Networking Tool" - Using a podcast to connect with key industry players is a brilliant way to build relationships and generate business.
"Small Audience, Big Impact" - Even with a small number of listeners, the depth of engagement can drive significant business results.
Chapters & Timestamps:
03:00 - Nick’s Background & Love for Podcasting
07:00 - How Podcasts Fuel Content Strategies
12:00 - Overcoming the Biggest Barriers to Podcasting
21:20 - The Power of Niche Podcasts
24:10 - Measuring the ROI of a Podcast
27:10 - Podcasting as a Business Networking Tool
30:40 - Why Small Audiences Can Be More Valuable than Large OnesSend us a text
Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!
Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!Sign up for Descript now!
Need a stunning new logo for your brand? Or maybe a short animation?
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“Invest a little bit in a good microphone, know what you're doing, how to use it and make the best content and make the best quality content that you can. Trust me, it will make a massive difference.”
I was absolutely blown away when I discovered A Vietnam Podcast had reached the top 5% of podcasts globally. It’s been a rollercoaster—figuring out what works, what doesn’t, and most importantly, learning to appreciate the process.
So many podcasters, especially those just starting out, get caught up in comparing themselves to Joe Rogan or major network-backed shows.
Podcasting is a long game, and with the right strategies anyone can carve out their own success story.
Niall Mackay
Consistency is Key – The majority of podcasts fail because they don’t make it past 10 episodes. Keep publishing, take breaks if needed, but always come back.Build a Back Catalog – 30% of my downloads come from older episodes, proving that having a strong library keeps listeners engaged. Audio Quality Matters More Than Content – People will forgive a lot, but bad audio will make them tune out instantly. Invest in a good mic. Make Your Podcast Discoverable – SEO, YouTube, and having a website are crucial. Podcast directories alone won’t get you found. Double Down on Video & Shorts – YouTube Shorts and Instagram Reels have brought in thousands of views, helping my podcast reach new audiences.
Key Takeaways:Chapters and Timestamps:
01:00 - Understanding Podcast Download Numbers
04:00 - Global Podcast Statistics
09:00 - Tip #1: Consistency and Seasons
11:00 - Tip #2: Building a Back Catalogue
13:00 - Tip #3: Audio Quality Importance
14:00 - Tip #4: Making Your Podcast Discoverable
19:00 - Tip #5: Building a Website
23:00 - Smarter Podcasting Journey
27:00 - Taking Breaks and Coming Back Stronger
31:00 - Content Strategy and GrowthSend us a text
Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!
Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!Sign up for Descript now!
Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! -
“ No one's going to say no for an interview because every SME owner needs that awareness.” - Joel Zorrilla
LinkedIn was a platform I had overlooked for years, and now I realize the massive potential it has for podcasters. My guest, Joel Zorrilla, gave some incredible insights that not only validated my experiences but also opened my eyes to strategies I hadn't even considered.One of the biggest takeaways for me was just how powerful LinkedIn can be for podcast growth when used the right way. The way Joel broke down engagement strategies, networking, and optimizing your profile made me rethink my entire approach. I’ve already seen firsthand how much LinkedIn has helped my own podcast grow, and this episode reinforced that this is a platform every podcaster should be leveraging.
What I also loved was Joel’s emphasis on using high-quality content, networking intentionally, and playing into LinkedIn’s algorithm shifts. If you’re a podcaster looking to grow your audience, build credibility, and connect with the right people, this episode is a must-listen. This episode was an absolute game-changer for me.
Key Takeaways:
- LinkedIn is the Best Platform for Podcast Growth
- Your Guests Can Be Your Biggest Advocates
- Optimize Your LinkedIn Profile for Visibility
- Short-Form Video is Key
- Be Consistent and PatientChapters & Timestamps
00:40 - Why LinkedIn is a Goldmine for Podcasters
03:00 - The Power of Guests Sharing Your Podcast
09:10 - Facebook vs LinkedIn for Podcast Growth
16:00 - How to Optimize Your LinkedIn Profile
24:00 - Why Every Podcaster Should Be on LinkedIn
28:40 - The Power of Short-Form Video on LinkedInSend us a text
Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!
Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!Sign up for Descript now!
Need a stunning new logo for your brand? Or maybe a short animation?
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"This is what podcasting will become - it will become second nature for all businesses to have one."
Podcasting has evolved into an essential tool for businesses, and I firmly believe that it will soon be as indispensable as having a website. Just a few years ago, businesses could get away with not having an online presence, but now? It’s unthinkable. Podcasting is heading in the same direction. If you're not already using it as a branding, marketing, and networking tool, you’re leaving massive opportunities on the table.
One of the biggest takeaways from this episode is the sheer power of podcasting in building brand authority. When you speak directly to your audience, sharing insights and experiences, you establish credibility in your industry. This isn’t about mass appeal—it’s about engaging the right audience in a way that fosters trust and long-term relationships. And what’s even better? It’s one of the most cost-effective marketing tools available. If you’re serious about your business, you need to start your podcast today—before the space gets crowded and expensive.- Niall Mackay
Key Takeaways:
- Podcasting will become as essential as websites
- Podcasting builds brand authority
- Networking secret: Interview your potential clients
- Repurposing content is key
- Podcasting helps humanize your brand
Chapters & Timestamps:
01:20 - The Future of Podcasting in Business
02:20 - Building Brand Authority Through Podcasting
03:30 - Creating Evergreen Content That Lasts Forever
05:20 - Podcasting as a Marketing Tool
06:00 - Maximizing Content Repurposing
08:00 - The Secret to Using Podcasting for Networking
10:00 - Humanizing Your Brand with Podcasting
12:20 - Why Podcasts Fit into Busy LifestylesSend us a text
Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!
Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! -
“One of the biggest barriers to people starting their own podcast is because of the equipment needed to start their own show..”
I wanted to inspire anyone considering starting a podcast in 2025 with this episode. Podcasting changed my life—what began as a hobby is now a thriving business that connects me with people across the globe.
The barriers to starting your own show are lower than ever, and the opportunities are endless. From making lifelong connections to seeing your podcast climb the charts, the journey is as fulfilling as it is exciting.
One key takeaway I hope listeners embrace is to start with what you have. I’ve recorded episodes in less-than-ideal conditions with basic equipment, yet the content resonates with audiences because of its authenticity.
This episode is my way of showing that, whether you're a beginner with just a smartphone or someone looking to take their podcast to the next level, the only thing stopping you is taking that first step.
Niall Mackay
Podcasting is Growing and Here to StayThe Importance of Niche and PassionLow Barrier to EntryThe Role of Video in 2025Consistency is Key
Key Takeaways:
Chapters and Timestamps:01:10 - Why Start a Podcast in 2025
02:30 - Overcoming Barriers: Equipment and Spaces
05:50 - The Importance of Video in Podcasting
09:00 - Building Consistency and a Niche
11:20 - Tips for Growing Your AudienceSend us a text
Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!
Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! - Visa fler
