Avsnitt
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What happens when you fire over 80% of the employees in a business ... the answer may surprise you!
In todays episode we're digging into what genius move Elon made when grabbing Twitter and also one business move for us to avoid.
Whether your a massive company like Twitter or a small mom & pop business, these lessons are pure gold. Enjoy!
Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.
Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.
Timestamps:
(03:00) - Getting "political" can destroy your business
(05:00) - What happens When Firing 80% Of Staff
(06:25) - Inefficiencies In My Own Business & Yours
(09:50) - What To Do With Freed Up Time
To grab some free personalized marketing advice from Arnan himself, check out his website here
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In these next 14 minutes you'll find the statistically highest reason why your marketing isn't working ....
Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.
Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.
Timestamps:
(02:20) - Advice From Mentor That's Changed Everything For Me
(04:06) - How Business Is Like "Quick Sand"
(06:20) - Measure & Track Your Marketing (2 variables)
(08:40) - #1 Marketing Constraint Early On
(11:20) - #1 Marketing Constraint Later On
(12:45) - Overview
To grab some free personalized marketing advice from Arnan himself, check out his website here
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Saknas det avsnitt?
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Brand marketing can used in either massive corporations or small mom & pop services businesses. The effect can be the same... a massive amount of FREE paying customers.
So this episode will tell you if brand marketing can work for you and if so how should you execute on it starting today.
Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.
Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.
Timestamps:
(01:59) - What Is Brand Marketing Exactly?
(02:30) - Pick Your Platform To Post
(05:23) - Best Content To Use
(06:30) - DO NOT Have "Call To Action"
(09:50) - Nurturing Leads & Time It Takes To Work
(11:15) - Who Should Use Brand Marketing?
To grab some free personalized marketing advice from Arnan himself, check out his website here
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Theirs a completely new mandate from the government that's actually due before the end of December, but heres' the problem... no one knows about it!
Check out this episode to learn about what exactly owners MUST do and how to do it to avoid heavy expenses coming up in the new year.
Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.
Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.
Timestamps:
(00:35) - My Thanksgiving "Carb Coma"
(02:55) - What Is BOI?
(03:28) - Exact Types Of Businesses That Must Do This
(04:40) - Where To Go To Fill This Out
(05:30) - Penalties If You Ignore This
To grab some free personalized marketing advice from Arnan himself, check out his website here
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The latest guru on You Tube often times says things like "learn to make a boatload of money while your sitting on the couch.. ZERO effort required. Create a 100% fully automated asset! "
Those claims are pretty suspicious, can we actually do that with our own small businesses? It'd be nice to have our own little money making machines that provide for us and our families with zero effort.
Today we're going to dig into what this actually looks like in real life and what are the five steps to achieving it. Lets dig in!
Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.
Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.
Timestamps:
(01:00) - Definition Of Automated Business
(03:21) - Realistic Automation
(04:30) - Control Customer Demand - Aka Marketing
(08:30) - Business Is Dynamic - Preframe
(10:20) - Your Secret Weapon - General Manager
(11:27) - What Will You Do With Your Free Time
To grab some free personalized marketing advice from Arnan himself, check out his website here
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What if your insane offer that gives you boatloads of new clients also leads to a flood of freebie seekers as well? People that get your stuff for free and completely take advantage of you..
This is the concern and why businesses don't do irresistible offers or half heartily craft offers that don't truly resonate with people.
What if I was to tell you that you could have your cake and eat it too?
Todays topic will do just that, it'll review one single key factor that will allow you to give out INSANE offers and at the same time not get loads of refunds. Enjoy!
Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.
Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.
Timestamps:
(00:50) - My Side "Carpentry" Business
(02:35) - Why An Irresistible Offer Is Important
(03:20) - Is A Lead Magnet A Good Idea?
(05:00) - Don't Use Discounts.. Instead Value Adds
(07:00) - One Thing To Prevent Loads Of Refunds
To grab some free personalized marketing advice from Arnan himself, check out his website here
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Did you know that I can give you 6 insanely simple website changes that can be implemented within just a few days.. and they all can DRASTICALLY improve how many clients you get each quarter of your business?
Its true, and today I'm going to run you through these tweaks to maximize your online presence!
Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.
Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.
Timestamps:
(00:25) - Two Fun Things Going On In My Own Companies
(02:45) - Main Ways Your Site Gets Paying Customers
(03:45) - Top 6 Website Mistakes
To grab some free personalized marketing advice from Arnan himself, check out his website here
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You've heard it right, I am officially telling all the listeners to not spend a dime on Facebooks paid platform...
But the real question is why? Tune in to find out!
Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.
Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.
Timestamps:
(00:25) - My Recent Sickness
(01:05) - What Are Facebook's Strengths?
(03:30) - Election Years Effect On Ad Cost
(05:20) - What To Do If Your Already Running Ads?
To grab some free personalized marketing advice from Arnan himself, check out his website here
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Even if you are the worlds greatest marketer, if your selling something more than a few hundred dollars, and are awful at selling... your business with go bust.
Or will it??
Today I'm going to go over 1 secret weapon that you can use to avoid this truth, and still have a successful business despite a lack of sales skills.
Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.
Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.
Timestamps:
(01:00) - Story Of How I learned This Secret
(03:00) - What's Good Sales? (.. Not the creepy car salesman you saw last wk)
(05:30)- How To Craft Your Irresistible Offer (With Examples)
To grab some free personalized marketing advice from Arnan himself, check out his website here
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Feel like you just want to give up on hitting that dream of running your own business?
Is that it feels almost impossible to work a job to pay your bills AND do the marketing it takes to make your company a reality?
If so, this episode could change your life. It'll give you the two pieces of knowledge that will make that marketing work. Enjoy!
Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.
Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.
Timestamps:
(02:30) - Exact Minimum Amount Of Hours Needed To Market Successfully
(05:00) - What's The Price You Must Pay? (... its not money)
(07:50)- Your Strategy Depends On What Business Stage Your In
(09:30) - Leverage Of Staff
To grab some free personalized marketing advice from Arnan himself, check out his website here
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Every fall Google makes some massive change to "stick it" to us marketers using their platform.
And lets be honest, we all use their platform.. For example, probably over 50% of your leads your going after have a gmail. So this change is VERY relevant to you.
So in today's episode we talk about what this software change entails, and quick & easy ways to get around it. So you can continue to reach your leads and ultimately do business with them.
Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.
Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.
Timestamps:
(00:30) - Yearly Google Changes & Why It Matters
(01:10) - 2024's Software Update
(02:55)- Getting Put In Spam Box
(05:00) - Two Tricks To Avoid This
To grab some free personalized marketing advice from Arnan himself, check out his website here
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If you were to simply.. not make mistakes, your business would grow! Unfortunately mistakes happen, they are very costly, and they will make you to want to pull your hair out.
I want to short cut this whole process and help you avoid all that pain So with that said, sit back and discover the top 11 mistakes owners make that hault growth. That way you can avoid them, and grow that business at lightening speed!
Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.
Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.
Timestamps:
(01:45) - Giving Out Education with Your Marketing
(04:00) - Do More Than 4-5 Hours Of Marketing A Week
(06:30)- Don't Spend Heavy Early On
(09:10) - Zero Follow Up
(11:20) - Lower The Barrier To Entry For Customers
(14:17) - Business Cards, Websites, And Word Of Mouth Won't Explode Your Business
(16:00) - Pay Your Idiot Tax 15 Years Earlier
To grab some free personalized marketing advice from Arnan himself, check out his website here
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Want to take advantage of Facebook, but don't have much money to spend on paid ads? Don't worry, I've got a work around!
Today we're going to go through two different forms of organic, aka free marketing to help you get more customers coming in without all those super expensive bills from the paid stuff.
Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.
Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.
Timestamps:
(00:45) - Best Marketing Routes Used Back In The Day
(02:10) - What Is Organic Marketing?
(02:40)- Fast Vs Slow Organic Marketing On Facebook
(08:50) - Can You Just Do Organic Marketing?
To grab some free personalized marketing advice from Arnan himself, check out his website here
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What if their was just a SINGLE place where people went to get a particular service. You just go there, offer your stuff, and people happily pay you. Pretty amazing right?
In theory this is exactly what directories are. But as with most things in life.. things aren't always as they appear. With that said lets dig into today's topic, directories!
Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.
Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.
Timestamps:
(00:30) - Pure Definition Of Marketing
(01:45) - Amazing Vs. Awful Directories
(04:30)- How To Optimize Directory Marketing
To grab some free personalized marketing advice from Arnan himself, check out his website here
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I did a survey with 35 new business owners, and we found that 79% of them we're selling their services the wrong way.
Check out this podcast to boost your sales and avoid this massively common mistake.
Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.
Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.
Timestamps:
(00:30) - What Owners LOVE To Sell
(02:00) - Features Vs. Benefits
(04:30)- How To Correctly Sell Your Thing
To grab some free personalized marketing advice from Arnan himself, check out his website here
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Know you want to have a business that runs by itself, but the thought of hiring random people scares the daylights out of you? No worries, I've got you covered!
Today Im going to walk you through my exact process I use to make initial hires in any company.
Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.
Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.
Timestamps:
(01:40) - Don't Hire Too Many Staff
(03:30) -How To Limit Nightmare Employees
(04:30)- What Happens When This Goes Wrong
(06:30) - Complete Steps Before Hiring
(10:30) - Bonus- Best Order Of Hiring
To grab some free personalized marketing advice from Arnan himself, check out his website here
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Feel like your trapped in that job you hate? The lack of money or time, can be something that holds many people back from actually experiencing the lives they know they could have if they started their own company.
I've been through that transition, and today Im going to walk you through the exact steps you NEED to take to actually leave that job in a safe financially responsible way that doesn't put your family in danger. Lets dig in!
Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.
Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.
Timestamps:
(00:20) - All The Confusion On Social Media
(05:20) -Five Steps To Leave Your Job
To grab some free personalized marketing advice from Arnan himself, check out his website here
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Paid ads can be a "double ended sword." On one hand using them can add another 100k to your bottom line and even also allow you to have the extra cash to hire staff to fully automate your business.
But their is most definitely a dark side to it. If not used correctly, they can keep you up at night, damage your relationship with family/friends, and of course put your company out of business.
I've learned a lot of lessons the hard way over the years, and I hope to help any listeners avoid this. So if you want to grow your business in the safest way.. this episode is a must hear!
Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.
Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.
Timestamps:
(00:40) - How Paid Ads Destroyed Dave's Business
(07:25) - Do Paid Ads Work & Which To Use
(09:00) - How Long Until Paid Ads Work
(10:10) - Free Marketing Gets You To 100-200K
(12:00) - Summary
To grab some free personalized marketing advice from Arnan himself, check out his website here
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Unable to sell that massive clean up job as a bookkeeper? What about that expensive cash pay plan of care if your a PT or Chiropractor? We've got you covered!
Check out today's episode and we're going to dig pretty deep into two methods that can be used to sell high dollar services.
Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.
Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.
Timestamps:
(02:00) - Forming Solid Relationships With Your Clients
(04:00) - Bigger The Price = More Contact Points Given
(05:10) - Your Free Consult - Biggest MISTAKE
(07:50) - 2 Options & Payment Plan
(08:20) - Best Approach To Sell $4,000 Services
To grab some free personalized marketing advice from Arnan himself, check out his website here
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Theirs some pieces to those old school websites that were literal lead getting machines that have been lost with time..
But I can say this as well, many parts of a 2000 era website should be avoided at all costs in 2024.
So today's going to be a fun episode where we go back in time and dissect what works and what doesn't and by the end of the episode you'll have all the tweaks to level up that website of yours a good bit. Enjoy!
Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.
Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.
Timestamps:
(01:30) - Why It's So Important To Have a Good Website
(02:00) - Condense Your Info/Tabs
(03:45) - Lead Magnet Vs No Lead Magnet
(05:20) - Content Tab = Loads Of Free High Value Clients
(08:15) - Be A "Real Person" On Your Site
(08:45) - Best Thing On 2000 Websites
(11:50) - EXTRA BONUS: Website Tips
To grab some free personalized marketing advice from Arnan himself, check out his website here
- Visa fler
