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LISTEN TO THIS EPISODE IF YOU’RE THINKING ABOUT INVESTING IN YOUR BUSINESS & UNSURE IF IT’S THE RIGHT TIME
Let’s talk honestly about investing in your business — when to do it, how to decide who to trust, and why it’s normal to feel unsure. I’ve invested over $100k into my own business growth (some good, some not so great), and I support clients who invest with me every day.
In this episode, I’m sharing:
The key questions to ask before any investmentHow to evaluate if someone’s strategy, style, or values are right for youThe difference between coaches, advisors, agencies, and coursesHow to spot real experience vs. shiny marketingWhat support you actually need in your next seasonI also dive into the mindset stuff:
What if you haven’t even paid yourself yet?What if cash flow is tight?What if you’ve made a bad investment before?You’ll never feel 100% “ready.” But investing isn’t about being fearless — it’s about choosing to grow anyway. Even Olympians have coaches. You deserve the kind of support that helps you shift your thinking and step into your next level.
This is the episode I wish I had when I first started making big decisions in my business. Use this as a framework to confidently assess any investment — including with me.
Topics We Discuss: Business Growth, Investing in Business, Making Smart Investments, Business Mentorship, Entrepreneur Mindset
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LISTEN TO THIS EPISODE IF YOU’VE EVER WONDERED WHY SOME BRANDS WIN & OTHERS FADE
In today’s episode, we’re digging into the real reason some brands blow up... while others fall flat. It’s not just about having a pretty logo — it’s about messaging, emotional connection, and brand clarity.
We’ll chat about:
Why your brand needs to make people feel somethingHow to get ultra clear on your ideal customer’s true desiresWhy messaging and visuals need to work together (not just look pretty)Brand examples that are killing it right now — Graza, Hot Girl Pickles, and Odd MuseWhat you can learn from Halo Top’s successIf you want your product-based business to stand out and actually connect, this is your roadmap.
Topics We Discuss: Brand Messaging, Customer Connection, Visual Identity, Emotional Marketing, Brand Success Examples
👉 Join the Small Business Café to dig deeper into your brand and get support from other business owners!
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Saknas det avsnitt?
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LISTEN TO THIS EPISODE IF YOU WANT A FULFILLING LIFE & A THRIVING BUSINESS
You didn’t start your business just to be overwhelmed every day. In this episode, I’m sharing the honest truth about how I’ve built a life that feels good and a business that’s growing — and what you can take from it.
I’ll walk you through:
The 4 steps that helped me build a sustainable businessThe 3 core pillars that make life feel fulfilling againWhy balance doesn’t mean 50/50 and what actually mattersHow time management + discipline create space to slow downWhy strategy and community are your greatest assetsThis episode is part pep talk, part strategy — so if you’ve been chasing the dream but feeling burnt out, this is your sign to shift things.
Topics We Discuss: Fulfillment, Time Management, Life-Work Balance, Business Growth, Community Strategy
FREEPRENEUR STARTER KIT FREEBIE // DOWNLOAD
👉 Join the Small Business Café to continue this convo — we’re diving deeper on this topic inside the community this week!
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LISTEN TO THIS EPISODE IF YOU STRUGGLE WITH IMPOSTER SYNDROME.
Struggling with imposter syndrome as an entrepreneur? You're not alone, and you can overcome it. In this powerful episode, I unpack what imposter syndrome really means, why it shows up, my personal experience with it and giving a TED Talk, and how to flip the narrative to build self-confidence and self-trust in your business journey.
Whether you're starting out or scaling up, this mindset shift will help you push past doubt and reclaim your power.
Learn how to:
✅ Recognize & reframe self-doubt
✅ Break mental barriers holding your business back
✅ Prove to yourself that you're capable — and more than enough
✅ Turn negative thoughts into fuel for growth
Topics We Discuss: Imposter syndrome, overcoming self-doubt, building self-confidence, business mindset, personal growth, mental barriers in business, entrepreneurial mindset, mindset shift for success, confidence in business, self-trust in entrepreneurship
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LISTEN TO THIS EPISODE IF YOU HAVE THOUGHT ABOUT OR ALREADY SELL PRODUCTS WHOLESALE & YOU ARE UNSURE IF IT’S FOR YOU
IS WHOLESALE REALLY THE RIGHT FIT FOR YOUR BUSINESS?
In today’s episode, we’re taking a deep dive into the world of wholesale and asking the big question: is it really worth it? From artisan markets to selling to boutiques and hotels, wholesale often sounds like the next big step, but it’s not for everyone.
I’ll share:
The reality of profit margins and why wholesale might leave you with pennies—or even losses.Why handmade or high-labor products often struggle to scale with wholesale.How wholesale can pull you away from direct-to-consumer sales and bigger growth opportunities.What to watch for with payment terms and cash flow delays like Net 30 or Net 60.You’ll learn how to figure out if wholesale is sustainable for your business and discover alternative growth strategies that don’t rely on razor-thin margins or overwhelming production demands.
Topics We Discuss: Wholesale Sales, Handmade Products, Profit Margins, Business Cash Flow, Sustainable Growth Strategies
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🎙 LISTEN TO THIS EPISODE IF YOU WANT TO IMPROVE YOUR MARKETING TODAY
Are you a product-based business owner who’s showing up consistently on social media but not seeing results? Or maybe you feel like your content is blending into the crowd? If so, this episode is for YOU.
💡 Here’s the game-changer: Stop selling your product's features and start selling the benefits, the story, and the experience your brand creates.
In this episode, we’ll cover:
✅ Why features aren’t the real reason customers buy
✅ How to sell the feeling your product creates
✅ Examples of iconic brands like Stanley, Apple, and Lululemon
✅ The 3 key pillars of great marketing: branding, positioning, and messaging
🚗 BONUS: Learn why Mercedes-Benz markets the status, luxury, and smooth ride instead of just horsepower, because customers buy feelings, not features.
🎧 Whether you're just starting out or looking to refine your strategy, this episode is packed with actionable insights to make your marketing stand out and drive sales.
📌 Topics We Discuss: Marketing, Branding, Social Media Strategy, Product-Based Business Tips, Storytelling for Entrepreneurs
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LISTEN TO THIS EPISODE IF YOU’RE WONDERING HOW TO ACCOMPLISH EVERYTHING IN YOUR BUSINESS & LIFE
Balancing life, business, and all your responsibilities as a product-based business owner is tough. Whether you’re a mom, teacher, or entrepreneur, you’re likely wearing multiple hats and trying to keep your motivation high while getting everything done.
💡 In this episode, we dive into:
✨ Tangible strategies for time management & prioritization
✨ Emotional tips for staying motivated and avoiding burnout
✨ How to balance life’s responsibilities with business goals
✨ Listener-submitted advice for managing your focus & energy
If you’ve ever felt like you’re juggling too much, this episode will inspire you to refocus, reset, and tackle it all with confidence.
🎧 Topics: Motivation, Productivity, Time Management, Business Growth, Product-Based Business Tips
🔥 Join my free community, Small Business Cafe, to get personalized advice and connect with other entrepreneurs!
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LISTEN TO THIS EPISODE IF YOU WANT TO IMPROVE YOUR MARKETING CONVERSIONS & GENERATE DAILY SALES
This episode is for business owners who want consistent sales without relying on launches. If you feel like your content isn’t converting, we’re breaking down exactly how to fix it—so you can create a marketing system that works every single day.
💡 What we cover:
✨ The foundation of a high-converting brand message
✨ How to optimize your social profiles to attract new buyers
✨ The difference between growth, nurture, & sales content (and why you need all three!)
✨ How to use CTAs to move people from discovery to purchase
✨ Why being “authentic” isn’t enough—you need a structured nurture strategy
✨ How to create an email funnel or website that sells daily
This is the exact process that moves people from discovering your brand to becoming consistent buyers. If you’ve been posting with little to no sales, this episode will help you fix it.
🎧 Topics: Conversion Strategy, Passive Sales, Social Media Marketing, Brand Messaging, Business Growth
🔥 Join my free community, Small Business Cafe, for strategy breakdowns & personalized marketing support! ⬇️
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LISTEN TO THIS IF YOU WANT ANSWERS TO THE MOST ASKED BUSINESS QUESTIONS!
This episode is a business Q&A straight from the community—covering everything from marketing & sales to balancing a busy schedule, staying motivated, and making more money from your current audience.
💡 In this episode, we’re answering:
✨ How to diversify your products without confusing your audience
✨ The secret to getting more conversions from email marketing
✨ How to handle burnout & stay motivated when you feel depleted
✨ Time management tips for balancing business & a busy schedule
✨ Strategies for market season & in-person pop-up sales
If you’ve been stuck on a business question, chances are we’re answering it in this episode!
🎧 Topics: Business Growth, Marketing & Sales, Productivity Tips, Small Business Strategy, Email Marketing
🔥 Join my free community, Small Business Cafe, to get your business questions answered! ⬇️
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LISTEN TO THIS EPISODE IF YOU’RE STUCK IN A LAUNCH CYCLE BUT YOUR INVENTORY ISN’T SELLING
You keep launching new products for a quick cash boost, but your inventory sits on the shelves. It feels like a product problem, but in reality—it’s a marketing & messaging problem.
In this episode, we’ll cover:
✨ Why your audience isn’t rejecting your product—they just don’t see why they need it
✨ How the biggest brands scale with ONE hero product (and why you should too)
✨ The expensive mistake of diversifying too fast
✨ What to do instead—master your messaging & sales process
✨ How to sell what you already have before moving on to new products
If you want consistent sales without constantly chasing new launches, this episode will help you simplify your strategy and scale with confidence.
🎧 Topics: Product Marketing, Sales Strategy, Small Business Growth, Brand Messaging, Marketing Mistakes
🔥 Join my free community, Small Business Cafe, to get support on refining your sales & marketing!
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LISTEN TO THIS EPISODE IF YOU’RE POSTING & POSTING BUT FEEL LIKE NOTHING IS WORKING
If you’re struggling to gain traction with your content, it’s not just the algorithm. There are key mistakes that might be holding you back and today, we’re breaking them down so you can fix them fast.
In this episode, I’ll walk you through:
✨ Why only posting about your product is a mistake
✨ How too much repetition kills engagement
✨ The role of mission, messaging, and branding in content success
✨ The one major shift that will transform your strategy (hint: it’s all about planning!)
If you’re ready to finally see growth from your content, this episode will help you create with intention and strategy.
🎧 Topics: Social Media Strategy, Content Planning, Marketing Mistakes, Engagement Growth, Content Calendars
🔥 Join my free community, Small Business Cafe, to ask your questions & get personalized content help!
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LISTEN TO THIS EPISODE IF YOU WANT TO MARKET YOUR ART IN A WAY THAT ACTUALLY CONNECTS WITH CUSTOMERS
Most marketing advice says: “Sell the solution to a problem.” But what if your product—like art, jewelry, or clothing—doesn’t solve an obvious problem? The key is shifting your approach from selling a product to selling an experience, a feeling, and a connection.
In this episode, I’ll walk you through:
✨ Why people buy emotion, identity, and self-expression—not just a product
✨ How to market your art using storytelling & lifestyle branding
✨ The secret to turning casual followers into loyal buyers
✨ Practical content ideas that bring your brand to life
If you’ve been struggling to market your work, this episode will help you reframe your strategy and create real demand.
🎧 Topics: Art Marketing, Selling Handmade Products, Storytelling in Business, Emotional Branding, Building a Personal Brand
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LISTEN TO THIS EPISODE IF YOU WANT A NEW TOOL TO BETTER UNDERSTAND YOURSELF AS AN ENTREPRENEUR & A LEADER
Your biggest personal growth journey as a business owner starts with self-awareness. The Enneagram is an incredible tool that helps you understand your leadership style, decision-making habits, and stress responses so you can run your business with more clarity and confidence.
In this episode, we’ll explore:
✨ How the 9 Enneagram types show up in entrepreneurship
✨ Understanding your strengths, challenges, and stress triggers
✨ How to use the Enneagram for better hiring, firing, and team communication
✨ The real-life impact of self-awareness on business growth
If you’re curious about how your personality influences your business, this episode is for you!
🎧 Topics: Enneagram for Entrepreneurs, Leadership, Self-Awareness, Business Strategy, Team Management
🔥 Loved this episode? Share your Enneagram type with me on social media!
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LISTEN TO THIS EPISODE IF YOU ARE WANTING TO TAKE THE LEAP TO GO FULL TIME BUT YOU’RE NERVOUS ABOUT THE PROCESS
First - congrats on even considering this step! 👏 Taking your business full-time is a huge decision, and in this episode, I’m walking you through the key things to evaluate before making the leap.
We’ll talk about:
✨ Your financial foundation—monthly expenses, income, and business sustainability
✨ The non-factual factors that matter—your energy, work-life balance, and personal priorities
✨ Creating a transition plan with a set date, goals, and a strategy to replace your income
✨ How to handle fear, set boundaries, and follow through on your decision
If you’ve been waiting for a sign to take your business full-time, this might be it. Let’s break it all down together!
🎧 Topics: Full-Time Entrepreneurship, Business Strategy, Financial Planning, Productivity, Work-Life Balance
🔥 Loved this episode? Share it with someone who needs to hear this!
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The New SBG Free Community to Dive Deeper Into Episode Topics, Get Your Questions Answered, Connect With Other Business Owners, & Attend Live Coaching Sessions
It’s kinda like sippin coffee with a biz bestie every single day —
Join us in the Small Business Cafe: CLICK HERE
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We have had over 200,000 downloads of this podcast where I speak to you on allll things business, this is where we make it a two way street.
Where we can have conversation, share ideas, get feedback, dive deeper into topics, & connect with other ambitious people.
I am SO dang excited to offer this to you & connect with you inside!
xo -- Madison Paige
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LISTEN TO THIS EPISODE IF YOU FEEL LIKE ITS BEEN HARDER TO SELL TO PEOPLE RECENTLY THROUGH YOUR ONLINE CHANNELS
If you’ve noticed a shift in how people are buying online, you’re not alone. Consumer behavior has changed dramatically in the past 6-12 months—people are back in offices, routines have shifted, and economic factors are influencing purchasing decisions.
But here’s the thing: selling isn’t impossible—it’s just different.
The businesses that are thriving right now have one thing in common: COMMUNITY.
Relationships > vanity metrics Connection > scarcity selling Storytelling > product pushing Emotions > features & specsPeople can find alternatives to your product anywhere—so why should they choose you? The answer lies in your marketing.
In this episode, we’re diving into:
✅ How to shift from product-focused content to relationship-driven marketing
✅ Why a “community-first” approach is the key to long-term success
✅ The biggest mistakes brands are making in 2025 & how to avoid them
✅ Simple ways to deepen connection & build trust with your audience
If selling has felt different lately, this episode will help you pivot, adapt, and thrive. Have you noticed this shift too? DM me—I’d love to hear your thoughts!
Topics We Discuss: Consumer Behavior, Marketing Trends, Brand Loyalty, Relationship-Driven Selling, Community Building
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LISTEN TO THIS EPISODE IF YOU ARE LOOKING FOR THE KEY DIFFERENCES I SEE IN BUSINESS OWNERS WHO ARE GROWING & HITTING BIG TIME SALES MILESTONES & THE ONES STAYING STUCK
After working closely with high-level entrepreneurs, I’ve noticed key patterns in those who keep growing versus those who hit a plateau. In this episode, I’m breaking down the biggest mindset shifts, habits, and strategies that set thriving business owners apart.
We’ll cover:
The power of surrounding yourself with the right people Why successful entrepreneurs separate personal emotions from business decisions The ability to move quickly, adapt, and take action now How investing in details (brand, customer experience, etc.) leads to long-term success Why data-driven decision-making beats gut feelings The difference between spending money vs. investing in growth How planning ahead (not just chasing short-term wins) makes all the differenceIf you’re serious about scaling your business, this is the episode for you. Which of these traits are you ready to adopt today?
Topics We Discuss: Growth Mindset, Business Strategy, Long-Term Planning, Smart Investments, Entrepreneurial Success
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LISTEN TO THIS EPISODE IF SOCIAL MEDIA FEELS LIKE THE BANE OF YOUR EXISTENCE IN BUSINESS
If social media feels like a time-sucking chore, this episode is for you. Today, we’re shifting your mindset around content creation and diving into simple strategies that make showing up online easier!
We’ll cover:
Why social media is actually one of the biggest gifts for business owners How to reframe social media as a powerful community-building tool The real reason most people struggle with it (hint: it's not what you think) Tangible tips to simplify content creation and reduce frustration How to create with ease, stop overcomplicating, and actually enjoy the processSocial media isn’t the problem, it’s how you’re approaching it. Let’s fix that so showing up starts working for you instead of draining you.
Topics We Discuss: Social Media Strategy, Content Planning, Mindset Shifts, Community Building, Business Growth
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LISTEN TO THIS EPISODE IF YOU HAVE A TEAM OR WANT TO GROW ONE AS A BUSINESS OWNER
Building and managing a team is one of the most challenging yet rewarding parts of running a business. Whether you already have a team or you’re thinking about hiring, this episode is packed with insights to help you navigate leadership, communication, and delegation with confidence.
We’re covering:
The most common struggles business owners face when leading a teamHow to become a strong leader and set your team up for successWhy communication and feedback are the foundation of a thriving teamThe secret to hiring the right people and keeping themA rapid-fire FAQ answering the biggest questions about team growthYour team is only as good as your leadership. If you want to build a business that runs smoothly without you doing everything, this episode is for you.
Topics We Discuss: Team Leadership, Hiring & Outsourcing, Effective Communication, Delegation, Managing Different Personalities
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LISTEN TO THIS EPISODE IF YOU ARE A MOM ENTREPRENEUR CRAVING A STORY ABOUT SUSTAINABLE GROWTH
In today’s episode, we are chatting with Jessy, owner & founder of Little Hooligans Embroidery. Today she shares how she grew a thriving business in just a few months all while navigating being a mom & working during nap time.
In this episode you will hear the possibilities of a sustainable business. One that is built with freedom in mind. One that allows for you to be home with the kiddos & have financial freedom. Jessy has seen some incredible growth & has lots of knowledge to share with you!
JESSY’S WEBSITE // LITTLE HOOLIGANS
JESSY’S INSTAGRAM // @littlehooligans_embroidery
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- Visa fler
