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  • Looking to scale your practice but feeling tapped out with new patients in your market? Don’t worry, we’ve got you covered! This week, Dr. Lauryn is joined by a true chiropractic marketing wizard, Dr. Ryan Rieder, to discuss how he produced massive scale for his own practice, and the tools, tips, and tricks he now teaches to help others do the same. 

    Dr. Ryan Rieder (DC) grew up and studied Chiropractic in South Africa. After graduating, he and his wife (also a Chiropractor) moved to the United Kingdom where he co-founded his wildly successful Chiropractic business. Over the next 10 years Dr. Ryan built this business to eventually operate 9 offices with over 100 team members that serve over 3000 clients every week. His marketing strategies brought in over 10,000 new patients to his offices every year, generating $7 million-dollars’ worth of revenue. He now resides in the USA and helps Chiropractors all over the world grow their practices with his tried and tested strategies. His Chiropractic marketing book is a #1 best-seller on Amazon and has sold thousands of copies worldwide, growing practices by over six figures across the globe.

    During their conversation, Dr. Lauryn and Dr. Ryan discuss why you should chase imposter syndrome, the need to get simple before you get fancy with your marketing, the difference between marketing wants vs needs, being omnipresent in your community, why physical still wins, and much more.

    Follow Dr. Ryan: Website | YouTube | Instagram | Twitter 

    DC Practice Growth Podcast: Apple | Spotify

    Get your FREE copy of The New Patient Avalanche System 

    Dr. Ryan’s Upcoming Events:

    1 Day "New Patient Avalanche" Marketing Crash Course, Saturday May 18th, Celebration Florida

    Atlanta Mastermind with Les Brown, Friday July 26th, Atlanta Georgia

    Books Referenced in the Episode:

    Chiropractic Advertising Vol. 16 By Harry E Veddere

    Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith

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  • This week, Dr. Lauryn continues her recent exploration into the world of birth care, this time joined by Dr. Rebecca Dekker, founder of Evidence Based Birth, to discuss what the research actually says regarding some of the biggest talking points (and as we find out, myths) around birth. This convo is jam packed with great info to pass along to any expecting mothers in your practice, and many of the research fact sheets referenced are listed below, so be sure to print some out and have them handy the next time a pregnant mom has questions!

    Rebecca L. Dekker, PhD, RN, is the founder and CEO of Evidence Based Birth®, and author of the bestselling book, “Babies Are Not Pizzas: They’re Born, Not Delivered.” Dr. Dekker received her Master of Science in Nursing and her Doctor of Philosophy in Nursing from the University of Kentucky.  She earned a Bachelor of Science in Nursing from Calvin College in Grand Rapids, Michigan.

    Dr. Dekker has built a strong reputation in maternal and infant health circles for her pioneering work as the founder of Evidence Based Birth.® The mission of EBB is to raise the quality of childbirth care globally, by putting accurate, evidence based research into the hands of families and communities, so they can make informed, empowered choices.

    During their discussion, Dr. Dekker shares her own birthing story and lessons learned from it that spurred her work in this field, why the birthing model is backwards, where and who are doing the best work, and then goes topic by topic giving some of the latest research results on many of the most common talking points around birth.

    EBB Reports and other information referenced by Dr. Dekker during the episode:

    EBB Signature Article + Handout on Due Dates

    EBB Handout on the ARRIVE trial

    EBB Signature Article + Handout on PROM

    EBB Signature Article + Handout on Big Babies

    EBB Podcast about Kick Counting and Stillbirth Prevention

    Directory of Research by Count the Kicks

    WHO Info on preventing stillbirth 

    Blog article about research on preventing stillbirth

    Evidence Based Birth Podcast: Apple | Spotify

    Follow EBB: Instagram | YouTube

    Get Dr. Dekker’s book,

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  • What starts as a content side hustle can soon become a burgeoning second career – if you know the roadmap to working with brands and cultivating a community that is. In this week’s episode, Dr. Lauryn is joined by Cubicle to CEO founder Ellen Yin to discuss all things content creation, brand partnerships, community building, and more.

    Ellen Yin's journey from "Cubicle to CEO®" began when she quit her corporate marketing job five years ago, without a backup plan. A month into her job search, she landed her first freelance marketing client and decided to never send out resumes again. By continuously reinvesting her profits back into the business, she bootstrapped her initial $300 client project into over $2.5 million in revenue by the age of 29. To date, Ellen has mentored over 10,000 students through her online programs. She hosts the "Cubicle to CEO®" podcast every Monday— a top 100 entrepreneurship podcast where successful founders answer the business questions you can't find on Google.

    During their conversation, Dr. Lauryn and Ellen discuss the glamorization of entrepreneurship on social media, learning to speak the language of the brand you are working with, going beyond affiliate deals and sponsored content, how to avoid becoming a walking billboard, and much more!

    Learn more about Ellen, Cubicle to CEO, and her courses and offers.

    Join The C-Suite, a destination hub for small business CEOs of all industries!

    Cubicle to CEO Podcast: YouTube | Spotify | Apple

    Follow Ellen: Instagram |  LinkedIn

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  • Going from chiropractic student to actual practitioner is a big jump that can be scary, confusing, and full of obstacles. To tackle some of the most pressing questions young or soon to be chiropractors might have, Dr. Lauryn made an Instagram post a week ago asking the following, “if you’re a chiro student or new grad ask a question, if you’ve been in practice awhile answer a question.” There has been a ton of great advice and conversation going on in the comments of that post (so definitely check it out) and for this week’s solo show Dr. Lauryn has rounded up the 10 most asked questions from that post and answers them all herself. Topics covered include things school didn’t teach you that you wish they would have, deciding where to practice and at what volume, balancing work and life, imposter syndrome, and more!

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  • The fight to bring chiropractic and other natural health practices to the masses is ongoing and as urgent as ever given the many different health related crises facing our population. A fight like this needs great leaders if it is to continue making headway. In today’s episode, Dr. Lauryn is joined by one such great leader, Dr. Bradley Campbell, who is “Robin-Hooding” healthcare (don’t worry, he will explain) and transforming lives and (fingers crossed) health related industries in the process.

    Dr. Campbell is a unique physician, author, speaker, and musician. He is the only physician ever to be completing 10 natural healthcare degrees, giving him a unique way of viewing the big picture (holistic) perspective of health conditions. Dr. Campbell runs an integrated clinic just north of Chicago, IL where he works with in-person and virtual patients structurally, chemically, and emotionally to reveal the root causes of their health concerns.

    During their conversation, Dr. Lauryn and Dr. Bradley discuss his unique background, those many degrees he has and why he wanted to get them all, some of the health crises facing our population today, the first steps people can take towards more natural health, and a whole bunch more. 

    Learn more about Dr. Bradley Campbell and how he is Robin-Hooding healthcare back to the masses.

    Buy Dr. Bradley’s book, Do I Have Adrenal Fatigue, on Amazon

    Follow Dr. Bradley: Instagram | LinkedIn | YouTube

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  • You’d think that after performing the literal miracle that is childbirth there would be an expansive and sophisticated support system in place to support moms throughout their next phase of life. Unfortunately, as many moms know, those resources and support systems can be hard to access for some, and all together non-existent for many others. Be it postpartum, sleep needs, potty training, getting back to work, or any number of other areas, Moms often find themselves overloaded with stresses and are way too often suffering in silence. In today’s episode, Dr. Lauryn is joined by a guest who is out to change all of that.

    Michelle Brown is the founder and CEO of Ihelpmoms.com, the platform offering on-demand parenting support, whose mission is to help all parents get the expert support they need to not only survive, but to thrive in parenthood.

    After suffering from debilitating postpartum depression, unable to breastfeed, she wondered where the heck is the village that’s supposed to support moms. Unable to find it, she created it. 

    Michelle is not just the CEO of I Help Moms, but one of the practicing coaches you can find through the platform. As a certified Happiness Life Coach, Certified Doula and Certified CrossFit Coach, she loves working with moms to help them live in a consistent state of joy, internal peace & happiness. 

    During the conversation Michelle fills in Dr. Lauryn on her journey having her first child that led to postpartum depression and ultimately the birth of I Help Moms. Then they get into how she built out the platform, where the coaches come from and what types of specialties are offered, how motherhood and careers can better coexist in present day, her belief in chiropractic and why it’s the perfect partner community for I Help Moms, and a whole bunch more.

    Learn more about I Help Moms

    Got a question or want info to share in your practice? Email Michelle at [email protected] 

    Follow I Help Moms: Instagram | YouTube | TikTok 

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  • As chiropractors, we’ve got to be willing to fight for our profession and our freedoms now as much as ever, just as the trailblazers of our industry did. To get the power of what chiropractic has to offer back into the mainstream we need to be ready to defend ourselves from misguided opposition, both external and internal. For this week’s episode, Dr. Lauryn is joined by a man doing exactly that, leading the fight to keep chiropractors free and chiropractic at the forefront of healthcare, Bharon Hoag.

    As he puts it himself, Bharon Hoag is chiropractic’s biggest groupie. He loves and believes in chiropractic so much that he has made it his life’s mission to make chiropractic the number one healthcare choice in the world. To take on that mission, Bharon co-founded One Chiropractic, a collective of Chiropractic’s most disruptive advocacy organizations. Arguably the most notable of those organizations, and the one spoken about at length during today’s episode, is The Chiropractic Defense Council. 

    The Chiropractic Defense Council has a singular focus: protecting the rights of practicing chiropractors around the world. There has never been a dedicated organization whose singular focus is to defend the rights of chiropractors to practice within the scope of their license – until now. The Chiropractic Defense Council (CDC) functions as a 501(c6) non-profit that consists of a specialized team of legal experts and attorneys, supported by a team of industry experts in chiropractic research/literature, regulation and scope, as well as representative spokespeople and a contracted PR firm.

    During the conversation, Dr. Lauryn and Bharon discuss how to unite the chiropractic industry without sacrificing beliefs, shifting the messaging within chiropractic and how to better organize as a profession, how One Chiropractic and the CDC came about, some of the cases they have already fought and won, what the future holds, and much more. 

    Donate now to the Chiropractic Defense Council

    Learn more about the Chiropractic Defense Council

    Listen to the State of Chiropractic Podcast: Spotify | Apple 

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  • Us chiropractors have some hard and fast beliefs and opinions that while rooted in truth and good intentions can at times create unrealistic standards that we hold ourselves to and unnecessary mindset burdens when things don’t go exactly the “right” way. The topic and act of giving birth is one area where these mental gymnastics come into play more often than not. 

    For today’s episode, Dr. Lauryn starts by coining the idea of the “girl scout badges of chiropractic,” before welcoming on Dr. Lacey Nevel to discuss one of the most noteworthy of those badges: having a natural home birth. Dr. Lacey shares her own birthing story, and the two discuss ideas around what is “right” or “necessary” and how to live congruent with your beliefs while being ok with any positive outcomes. 

    Dr. Lacey Nevel is a true wellness visionary wearing multiple hats. She’s the co-owner of Free Spirit Chiropractic with her husband, Dr. Colton Nevel. Along with running the practice, Dr. Lacey is the founder of The Start Up Lab for Chiropractors, where she and her team do coaching and workshops for chiropractors in their early days of opening their practices. And finally she is also the founder of Free Spirit Social for Chiropractors, where she provides social media coaching and tools to other chiropractors. Overall, Dr. Lacey is on a mission to elevate consciousness and authenticity for others inside and outside the chiropractic community!

    The conversation kicks off with some podcasters talking podcasting chat, burnout in chiropractic, and how to build up associates, before diving into Dr. Lacey’s background in the birthing community and her entire personal birthing story, and then close out with discussion on postpartum grief, making congruent decisions, why needing a specific outcome can backfire, and a whole bunch more related to the mindset around birthing for female chiropractors.

    New chiropractor at the beginning of your journey? Check out The Start Up Lab for Chiropractors to see if one of their programs may be right for you!

    Listen to Free Your Frequency podcast: Apple | Spotify 

    Are you a chiropractor in need of some social media help? Check out Free Spirit Chiropractic Social!

    Follow Dr. Lacey: Instagram

    Follow Free Spirit Chiropractic: Instagram

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  • Community events have long been a staple of the chiropractic industry and once upon a time they were super straightforward to run and make effective! Today however, not so much! Marketing has transformed over the last decade and nowadays getting people to actually ATTEND an event is much more complicated. To tackle this problem, this week Dr. Lauryn is joined by Marketing & Launch Strategist Brenna McGowan to break down anticipation marketing and all things getting butts in seats (or on screen) for your next event.

    Brenna McGowan is a launch strategist, copywriter and creator of Anticipation Marketing. She helps coaches, course creators, and high end service providers increase launch revenue, call in perfect fit clients, and reduce launch burnout with a strategic pre launch. 

    During their conversation Dr. Lauryn and Brenna cover what anticipation marketing is, how and why to leverage an email list, marketing to different personality types, selling belief vs selling outcomes, keeping everything in alignment, and so much more!

    Check out Brenna’s website if you want to sell smarter with less hectic launches

    Get Brenna’s Pre-Launch Plan Cheat Sheet

    Follow Brenna: LinkedIn | Instagram | Facebook

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  • This week marks the 250th episode of She Slays the Day! To celebrate, Dr. Lauryn was joined by Kirby to do an updated version of one of their earliest episode topics: five mistakes they made and learned from while growing their practice. 

    The two kick things off by celebrating 250 episodes, before recapping their original five mistakes shared way back in episode six, and then dive into the five topics that make up their biggest lessons learned over the past few years of growing their practice. 

    Check out the original five mistakes episode: Spotify | Apple

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  • In this week’s episode, Dr. Lauryn is joined by Dr. Stanton Hom for a wide ranging conversation around the idea of achieving true medical and health freedom, and inspiring society to live more natural lives. 

    In recent years Dr. Stanton Hom has become a leading voice for medical freedom within and outside of chiropractic. He hosts the popular podcast, Future Generations, and speaks regularly at chiropractic events. Dr. Stanton is a Certified Chiropractic Wellness Practitioner who has a passion for kids and whole family wellness care. He believes wholeheartedly that the future of society is contingent upon the health of our next generations. He is an expert in inspiring his patients and their families to live their best lives. 

    During their conversation, Dr. Lauryn and Dr. Stanton get into the backstory on Dr. Stanton’s awakening of how the medical industry and society at large operated, dealing with the backlash that ultimately comes with leading this charge, how to combat medical tyranny, why we need new norms and true freedom, and much more.

    Check out the podcast and all things The Future Generations

    Follow Dr. Stanton Hom: LinkedIn | Instagram | Facebook 

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  • In today’s world the conversation around masculine and feminine energies is louder and more nuanced than ever. In this week’s episode, Dr. Lauryn is joined by Dr. Brian Paris to discuss why he prefers the lens of alpha and omega energies and the essence of each of those. We dive into the importance of internal energetic balance and external energetic polarity, as well as the idea of stillness as the ultimate strength, how we can resharpen society, and a whole bunch more. 

    Dr. Brian Paris practiced, owned, and operated a chiropractic practice that eventually evolved into an integrated practice with multiple offices. Dr. Paris now helps chiropractors leverage technology to improve their practice with Genesis software. Additionally, he coaches and consults on burnout, helping people recognize, recover, and rebuild.

    Follow Dr. Brian: YouTube | LinkedIn | Instagram | Facebook

    Check out Dr. Brian’s podcast where Dr. Lauryn will soon be a guest: YouTube

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  • In this week’s episode, Dr. Lauryn is tackling a listener submitted question regarding how to transition your practice from a closed room setup to an open adjusting setup. She first walks you through her own experience making the transition, before breaking down the different steps you can take and some practical dos and don’ts along the way.  

    Have a question you’d like answered on the show? Submit it on our website!

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  • Have you been seeking more spirituality in your life? How about personal growth and understanding of who you are and what you want? This week, Dr. Lauryn is joined by friend and returning guest, Dr. Nona Djavid, who's been on her own spiritual quest over the last few years, and shares parts of that journey with us in hopes of uncovering strategies for embracing spirituality in everyday life, fostering resilience, and cultivating a sense of peace and empowerment.

    Dr Nona Djavid is a coach, author, and speaker who has helped thousands of entrepreneurs quantum leap their life and business. In her groundbreaking book eLIVate Your Life, she breaks down personal transformation into 7 pillars and uses these pillars to transform businesses. She has been featured in Forbes, Huffington Post, ModernMom, among others. A former chiropractor and a great friend, Dr. Nona brings a wealth of knowledge, passion, and magic to the podcast today.

    During their conversation, Dr. Lauryn and Dr. Nona discuss how expectations affect our levels of disappointment and the frequency we are presenting at, the idea of your emotional home, how seeking control restricts magic from occurring, manifesting your dream life, and much more.

    Follow Dr. Nona: Instagram | LinkedIn | Website

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  • Wellness as a concept has touch points within every area of our lives, making it a term that can be hard to define, and a goal that can be hard to reach. This week, Dr. Lauryn is joined by Dr. DelRae Messer for a wide ranging conversation centered around this idea of wellness and how to navigate achieving it while still balancing the desire to be a high performer at work, and what that all looks like for women in particular in today’s age. 

    Dr. DelRae Messer graduated magna cum laude from Northwestern Health Sciences University in 2007, originally setting out to build her Chiropractic business. ​​After creating a sustainable lifestyle weight loss program within her Chiropractic office, helping thousands of people achieve their weight loss and health goals, she moved her business online, becoming an executive partner with Isagenix International, a global nutrition and well-being company. She is now a coach and speaker as well, and has an immense amount of knowledge to share about wellness and how to revitalize your body and mind.

    During their conversation, Dr. DelRae and Dr. Lauryn discuss the power of immersing yourself in development, why learning to handle rejection early in your career is vital, using vulnerability as a tool for connection, limiting beliefs, instilling confidence in women, the role of guilt while balancing childcare and work, and much more!

    Find all things Dr. DelRae by visiting her website.

    Follow Dr. DelRae: Instagram 

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  • We’ve all felt the friction between holistic health practices and our modern medical systems and procedures (certainly as chiropractors we are quite familiar with it). One area where this friction is potentially felt the most is in the most sacred of human miracles: childbirth. How and when you have a baby these days can seemingly be dictated by every factor except what the mother is feeling or truly experiencing. Joining Dr. Lauryn this week is a guest who is working hard to empower mothers to take back their power and decision making, Dr. Nathan Riley.

    Dr. Nathan Riley is a board-certified home birth OBGYN and the founder of the Born Free Method, where you are emboldened to embody the essence of parenthood and experience birth on your terms. He’s been through it all within his portion of the medical field and has an immense amount of wisdom to share from his experiences. 

    During their conversation, Dr. Nathan first shares his path within the medical community, before he and Dr. Lauryn discuss who sets the policies in hospitals and how maternity care has developed over time in the US, why giving the mother choice is paramount to healthy outcomes, changing the medical system, and much more.

    Learn more about the Born Free Method program here. 

    Check out the Holistic OBGYN Podcast: YouTube | Spotify | Apple

    Follow Dr. Nathan: Instagram | Twitter

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  • It’s a brand new year and She Slays the Day is kicking things off with a bang, as Dr. Lauryn is joined this week by Dr. Brian Capra, founder of Genesis Chiropractic Software, to discuss the chiropractic industry at large and how you, and those who work with you, can all find more freedom, profitability, and impact within your work.

    Dr. Brian built a successful practice in Princeton, NJ, but along the way discovered a fundamental flaw in traditional chiropractic software. He sought a solution outside chiropractic, and wound up creating alongside his team the first and only enterprise level Patient Experience Technology. In the nearly two decades that have followed, Dr. Brian and his team at Genesis Chiropractic Software have helped hundreds of practices across the country improve their retention, revenue, compliance and team productivity. 

    During their conversation Dr. Lauryn and Dr. Brian discuss the need for more business training inside chiro schools, why profitability (and not volume) is the number that matters, how technology for chiropractors has changed over the years and why you need to be using it, the different paths within Chiropractic and how to find freedom on any of them, and much more.

    Follow Dr. Brian: LinkedIn

    Follow Genesis: YouTube | LinkedIn  

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  • Now that 2023 has come to an end we look back one more time on another amazing year of She Slays the Day. So many great conversations had, nuggets of wisdom shared, friendly debates argued, and through it all we hope that the 50 episodes put out this year provided immense value for you, be it for your practice, your chiro career, your side hustles, your family life, your personal development, or anywhere in between!

    We end the year with two best of episodes to highlight a few guests and episodes that went above and beyond in the value department and received such great feedback and engagement from you the listeners that we just had to share them one more time. 

    This best of sample platter of an episode makes for an amazing first experience with She Slays the Day, so if you’ve been meaning to share the podcast with a friend or colleague there is no better episode to do it with than this one!

    In this second and final Best Of episode, Dr. Lauryn kicks things off with some thoughts on the year ahead before diving into our five best of representatives and their segments, details of which are below. Enjoy!

    From E229: Dr. Amy Haas on Evidence Based vs Evidence Informed Research

    Follow Dr. Amy: LinkedIn | Website

    Check out the full episode with Dr. Amy: Spotify | Apple

    From E207: Samantha Varner on Being the Salesperson of Your Business

    Follow Samantha: Instagram | YouTube | LinkedIn

    Check out the full episode with Samantha: Spotify | Apple

    From E203: Ben Tapper on Why Chiros Need to Stand Up and Fight for Their Place in the Medical Community

    Follow Dr. Ben: Facebook | Twitter

    Check out the full episode with Dr. Ben: Spotify | Apple

    From E199: Stephanie Walter on Explaining Money Myths

    Follow Stephanie and Erbe Wealth: Facebook | LinkedIn

    Check out the full episode with Stephanie: Spotify |

  • As 2023 comes to a close we look back on another amazing year of She Slays the Day. So many great conversations had, nuggets of wisdom shared, friendly debates argued, and through it all we hope that the 50 episodes put out this year provided immense value for you, be it for your practice, your chiro career, your side hustles, your family life, your personal development, or anywhere in between!

    We end the year with two best of episodes to highlight a few guests and episodes that went above and beyond in the value department and received such great feedback and engagement from you the listeners that we just had to share them one more time. 

    This best of sample platter of an episode makes for an amazing first experience with She Slays the Day, so if you’ve been meaning to share the podcast with a friend or colleague there is no better episode to do it with than this one!

    In this first of the two Best Of episodes, Dr. Lauryn kicks things off by looking back at the year that was and giving some life updates, before diving into five episode segments, details of which you’ll find below. Enjoy!

    From E224: Dr. Simon Floreani on Creating Lifelong Patients

    If you are interested in attending a Well Adjusted seminar, visit here to learn more.

    Check out the full episode with Dr. Simon: YouTube | Spotify | Apple

    From E217: Dr. Alessandra Colón on the Burden of Representing Chiropractic on TV

    Learn more about Dr. Alessandra and all things Miss Chiropractic by visiting here.

    Follow Dr. Alessandra: Instagram | TikTok | LinkedIn

    Watch full episodes of Crack Addicts here.

    Check out the full episode with Dr. Alessandra: YouTube | Spotify | Apple

    From E232: Dr. Jamal Früster on Bridging the Philosophical Divide in Chiropractic

    To learn more about Dr. Jamal and everything he has to offer, visit his website.

    Listen to Soul Coffee: Spotify | Apple 

    Follow Dr. Jamal: Instagram |

  • Merry Christmas and Happy Holidays She Slayers! In what has now become an annual tradition for the podcast, Dr. Lauryn is joined this week by Kirby to chat about a Christmas related topic and share some holiday cheer. 

    In this year’s edition, Dr. Lauryn and Kirby unwrap some of the most tried and true story tropes from their favorite christmas movies, breaking down what makes them impactful story devices and why we love seeing them over and over. From the unrelenting grinch, to the workaholic mom, the jolly simpleton and the family that learns to value each other, all the classics are discussed throughout the episode, enjoy!

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    To learn more about the Multipassionate Chiropreneur, visit here.

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