Avsnitt
-
This is Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening - the list goes on!
For this series, we're delighted to announce our collaboration with ContentCal! Each month the Iain Scott and Rebecca Holloway (Base Creative), and Andy Lambert (ContentCal) will be sitting down with a special guest. We're going straight to the top, tune in to hear interviews about social media strategy from global brands and how you can implement these techniques yourself.
For episode 4 of the Sharing Social podcast, Base Creative and ContentCal collaborated to interview the Director of Social Media and Advocacy at Ericsson, Anita Veszeli, and discuss social listening - what it's for, how it can be used, and what metrics are important to measure.
Anita is the Director of Social Media and Advocacy at Ericsson, where she has been championing social-first thinking since 2013. Having amassed more than 15 years’ experience in B2B marketing and communication, and a decade in social media across various roles, she currently enjoys a unique position with oversight of all social media, employee advocacy and influencer marketing across Ericsson’s global business.
Remember to follow us on your favourite podcast platform, and drop us a review while you're there so we know what you think!
Connect with Anita
LinkedIn: @anitaveszeli
Twitter: @AnitaVeszeli
Instagram: @anitaveszeli
Sharing Social
Twitter: @SharingSocialLdn
Instagram: @SharingSocialLondon
Facebook Group: Sharing Social London - The Facebook Group
Base Creative
Twitter: @basecreative
Instagram: @basecreative
LinkedIn: Base Creative
ContentCal
Twitter: @ContentCal_io
Instagram: @contentcal_io
LinkedIn: @contentcal
-
This is Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening - the list goes on!
For this series, we're delighted to announce our collaboration with ContentCal! Each month the Iain Scott and Rebecca Holloway (Base Creative), and Andy Lambert (ContentCal) will be sitting down with a special guest. We're going straight to the top, tune in to hear interviews about social media strategy from global brands and how you can implement these techniques yourself.
For episode 3 of the Sharing Social podcast, Base Creative and ContentCal collaborated to interview the Content & Social Lead at the Met Office, Ross Middleham, and discuss using social media effectively and managing a global audience on TikTok.
Ross is the Content & Social Lead at Met Office. Whether it’s your cardigan or coat? Your bicycle or the bus? The Met Office can tell you. They are experts in weather and climate. Ross leads design and video production, responsible for the overall visual brand, to ensure the Met Office create engaging, informative and high-quality communication. He oversees the day-to-day creation and publishing, joining up ideas and setting the direction for the Met Office social channels, which have over 1.6 million combined followers. His design background helps him bring clarity to complex, scientific messages and produce impactful content for the public, ultimately helping them stay safe and able to thrive.
Remember to follow us on your favourite podcast platform, and drop us a review while you're there so we know what you think!
Connect with Ross
LinkedIn: @rossmiddleham
Twitter: @rossymids
Sharing Social
Twitter: @SharingSocialLdn
Instagram: @SharingSocialLondon
Facebook Group: Sharing Social London - The Facebook Group
Base Creative
Twitter: @basecreative
Instagram: @basecreative
LinkedIn: Base Creative
ContentCal
Twitter: @ContentCal_io
Instagram: @contentcal_io
LinkedIn: @contentcal
-
Saknas det avsnitt?
-
This is Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening - the list goes on!
For this series, we're delighted to announce our collaboration with ContentCal! Each month the Iain Scott and Rebecca Holloway (Base Creative), and Andy Lambert (ContentCal) will be sitting down with a special guest. We're going straight to the top, tune in to hear interviews about social media strategy from global brands and how you can implement these techniques yourself.
In this episode, we sit down with Kelsey Nebbeling to discuss Building a corporate reputation through social media at Reckitt, the company behind some of the world’s most recognisable and trusted consumer brands in hygiene, health and nutrition.
Kelsey (she/her) is currently the Social Media Senior Manager for Reckitt. Located in the UK, she leads on the global social media strategy and presence for the Reckitt corporate brand. Kelsey has over 9 years’ experience working across digital communications and marketing.
Remember to follow us on your favourite podcast platform, and drop us a review while you're there so we know what you think!
Connect with Kelsey
LinkedIn: @kelseynebbeling
Sharing Social
Twitter: @SharingSocialLdn
Instagram: @SharingSocialLondon
Facebook Group: Sharing Social London - The Facebook Group
Base Creative
Twitter: @basecreative
Instagram: @basecreative
LinkedIn: Base Creative
ContentCal
Twitter: @ContentCal_io
Instagram: @contentcal_io
LinkedIn: @contentcal
-
This is Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening - the list goes on!
For this series, we're delighted to announce our collaboration with ContentCal! Each month the Iain Scott and Rebecca Holloway (Base Creative), and Andy Lambert (ContentCal) will be sitting down with a special guest. We're going straight to the top, tune in to hear interviews about social media strategy from global brands and how you can implement these techniques yourself.
In this episode, we sit down with Nada Alkutbi to discuss successful influencer marketing and strategy building.
Nada is an experienced digital and social media expert at IBM, and has recently been appointed as the Social Media Leader across Europe, Middle East and Africa. Previously, Nada has worked as both a digital marketing and social media strategist for IBM in the UK & Ireland. Among her achievements, she spearheaded the IBM social influencer marketing programme, driving engaged visits to ibm.com and quality audience generation for events, and played a key role in the design of the global IBM Influencer Council, to establish a centralised approach to influencers and to give teams the tools needed to develop and measure their own programmes. She has also led the UKI employee advocacy programme helping IBMers to improve their social eminence and presence.
We recorded this podcast LIVE! If you'd like to watch this episode, please visit our YouTube channel where you can watch a replay: https://www.youtube.com/watch?v=BlQY6_FW1nY
Remember to follow us on your favourite podcast platform, and drop us a review while you're there so we know what you think!
Connect with Nada
LinkedIn: @nadaalkutbi
Twitter: @Nada_Alkutbi
Sharing Social
Twitter: @SharingSocialLdn
Instagram: @SharingSocialLondon
Facebook Group: Sharing Social London - The Facebook Group
Base Creative
Twitter: @basecreative
Instagram: @basecreative
LinkedIn: Base Creative
ContentCal
Twitter: @ContentCal_io
Instagram: @contentcal_io
LinkedIn: @contentcal
-
This is Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening - the list goes on!
This month's episode:
In this episode, we sit down with Will Bonaddio to discuss running successful video ads on social media.
An award winning marketer and international keynote speaker, Will is the Senior Client Partner for Social Media publishing group Electric House (owners of On The Tools, On A Budget and TikTok's 'Ministry Of' channels). Having previously worked agency-side on brands such as Disney, Rimmel London, T-Mobile and Domino's Pizza, as well as in-house at McDonald's UK as their Head of Social, Will now supports brands of all sizes in creating, producing, distributing and amplifying video content through Electric House's dedicated Social Media communities which deliver over 30m views each and every week.
Get involved:
Want to be involved? Let's chat. Drop a DM on Twitter or Instagram and we'll get the ball rolling!
Remember to follow us on your favourite podcast platform, and drop us a review while you're there so we know what you think!
Come and chat with us on social media:
Connect with Will:
LinkedIn: @wbonaddio
Twitter: @wbonaddio
Connect with Electric House:
LinkedIn: @electrichouseuk
Instagram: @electrickhouseuk
Sharing Social
Twitter: @SharingSocialLdn
Instagram: @SharingSocialLondon
Facebook Group: Sharing Social London - The Facebook Group
Base Creative
Twitter: @basecreative
Instagram: @basecreative
LinkedIn: Base Creative
Shoutout this month:
Ella Orr
Twitter: @muchmoresocial
Instagram: @muchmoresocial
LinkedIn: @ella-orr-socialmediamarketer
-
This is Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening - the list goes on!
This month's episode:
In this episode, we sit down with Lucy McVey, Social Media Strategist & Manager at LMV Social. We talk about why having an engaged audience on social media is so important, how you get there, and how to overcome the challenges you and your clients may face along the way! This is Lucy's first ever podcast, so go show her some love on her socials!
Get involved:
Want to be involved? Let's chat. Drop a DM on Twitter or Instagram and we'll get the ball rolling!
Remember to follow us on your favourite podcast platform, and drop us a review while you're there so we know what you think!
Come and chat with us on social media:
Connect with Lucy:
LinkedIn: @lucymcvey
Twitter: @Lmvsocial
Instagram: @lmvsocial
Sharing Social
Twitter: @SharingSocialLdn
Instagram: @SharingSocialLondon
Facebook Group: Sharing Social London - The Facebook Group
Base Creative
Twitter: @basecreative
Instagram: @basecreative
LinkedIn: Base Creative
Shoutout this month:
Social Day
Twitter: @social_day
Instagram: @socialday_s
LinkedIn: @social-day
-
This is Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening - the list goes on!
This month's episode:
In this episode, we sit down with Rhianna Ford, Co-Founder of Oleso. We talk about how to overcome the biggest challenges on social media. This is our longest episode yet and you're in for a treat!
Get involved:
Want to be involved? Let's chat. Drop a DM on Twitter or Instagram and we'll get the ball rolling!
Remember to follow us on your favourite podcast platform, and drop us a review while you're there so we know what you think!
Come and chat with us on social media:
Connect with Rhianna:
LinkedIn: @rhianna-ford
Connect with Oleso:
Twitter: @olesosocial
Instagram: @olesosocial
Facebook: @olesosocial
Sharing Social
Twitter: @SharingSocialLdn
Instagram: @SharingSocialLondon
Facebook Group: Sharing Social London - The Facebook Group
Base Creative
Twitter: @basecreative
Instagram: @basecreative
LinkedIn: Base Creative
Shoutout this month:
Sonya Barlow
Twitter: @sonyabarlowuk
Instagram: @sonyabarlowuk
LinkedIn: @sonyabarlow
-
This is Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening - the list goes on!
This month's episode:
In this episode, we sit down with Andy Lambert, Director of Growth at ContentCal. We talk about how to identify your audience on social media before & during active campaigns.
Links to things we mention:
Keyword Strategy Tool: https://bit.ly/3pPCTYZ Mentionlytics: http://bit.ly/3spwEwM Social media demographics to help you achieve a successful campaign: http://bit.ly/3pRoLhUGet involved:
Want to be involved? Let's chat. Drop a DM on Twitter or Instagram and we'll get the ball rolling!
Remember to follow us on your favourite podcast platform, and drop us a review while you're there so we know what you think!
Come and chat with us on social media:
Follow Andy Lambert
Twitter: @Andy_R_Lambert
LinkedIn: @andycontentcalSharing Social
Twitter: @SharingSocialLdn
Instagram: @SharingSocialLondon
Facebook Group: Sharing Social London - The Facebook GroupBase Creative
Twitter: @basecreative
Instagram: @basecreative
LinkedIn: Base CreativeShoutout this month:
Ray Hunwicks
Twitter: @_simplycreate_
Instagram: @_simplycreate_ -
Welcome to Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening - the list goes on!
In this episode, we sit down with Harry Gardiner, Social Ecosystem Project Manager at Inside Ideas Group. We talk about the (sometimes pesky) Facebook Business Manager, how to set up your campaign, different creative ad options, along with some common challenges Harry faces in his day-to-day.
Stay tuned for a shoutout to one of our Sharing Social members at the end of the episode too!
Want to be involved! Let's chat. Drop a DM on Twitter or Instagram and we'll get the ball rolling!
Remember to follow us on your favourite podcast platform, and drop us a review while you're there so we know what you think!
Follow us on social media:
Follow Harry Gardiner
Twitter: @hr_gardiner
Instagram: @hrgardinerSharing Social
Twitter: @SharingSocialLdn
Instagram: @SharingSocialLondon
Facebook Group: Sharing Social London - The Facebook GroupBase Creative
Twitter: @basecreative
Instagram: @basecreative
LinkedIn: Base Creative -
Welcome to Sharing Social, the monthly show where we talk all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening - the list goes on!
For our first episode, we sit down with the social team at Base Creative and chat about how social media has changed over the years and how important it is for brands to have a social media presence. You'll particularly like this episode if you need help convincing your team just how powerful social media can be - particularly in the professional services sectors.
Join us each month as we discuss a different theme, we'll be joined by a special guest in the new year and can't wait for you to hear what's in store.
Remember to follow us on your favourite podcast platform, and drop us a review while you're there so we know what you think!
Follow us on social media:
Sharing Social
Twitter: @SharingSocialLdn
Instagram: @SharingSocialLondon
Facebook Group: Sharing Social London - The Facebook GroupBase Creative
Twitter: @basecreative
Instagram: @basecreative
LinkedIn: Base Creative -
Starting out as a small group of 30 people getting together over brunch, we’ve grown considerably since spring 2018, connecting people behind the hashtags together face to face in an environment where they can share ideas, learn from peers, and discover the latest in social media. We’ve seen over 400 new faces through the door and have welcomed 50+ speakers to our stage.Introducing, Sharing Social. A podcast by Base Creative where we will be diving into the industry latest, discussing best practices with some strong do's and don't, sharing some of the best social media success stories and let's not forget getting to know the team here at Base Creative.
Launching November 16th with new episodes every month. Stay tuned!
