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In today’s episode of the SEOLeverage Podcast, Gert and his guest, Tim Warren discussed the future of AI technology and its impact on SEO. They emphasize the need to understand and embrace these changes to remain competitive while acknowledging the limitations of machine learning and AI in capturing human emotions.
They also discuss the potential impact of AI on the legal industry, proposing specialist AI engines and a shared platform for the entire industry. Finally, Tim Warren tells Gert about his hopes that Knowledge Graph will make it possible for Google to have personalized conversations that understand who people are.
Podcast Highlights:
00:00 Prologue
01:06 Introduction to the podcast episode topic and the guest
02:15 Tim Warren’s background and his role as a Chief Provocation Officer
03:46 The importance of asking questions in the face of change
04:39 AI impact on white-collar jobs
08:06 The Gartner Hype Cycle and AI's evolution
13:26 Rise and fall of AI companies
16:06 The Importance of Human Expertise in SEO
23:12 Why more and more people are utilizing AI for their online search
32:13 AI in Personal Finance
36:35 The importance of trust and personalization in AI
43:35 The role of digital companions
50:41 Where to connect with Tim Warren?
51:09 End
Resources:
ChatGPT - https://chatgpt.com/
Anthropic - https://www.anthropic.com/
OpenAI - https://openai.com/
Claude - https://claude.ai
CopilotAI - https://www.copilotai.com/
Perplexity - https://www.perplexity.ai/
Connect with Tim Warren:
LinkedIn - https://www.linkedin.com/in/tswarren/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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In today’s episode, Gert talks about omnipresence and its relevance to SEO and online marketing. He points out that it’s not enough just to be all over the internet, but to place your brand strategically where your target audience is always available.
Gert also highlights the growing importance of AI and large language models in shaping brand perception. He explains how these models use content from various sources to train themselves, making it crucial for brands to actively engage with their audience across different platforms. This engagement not only influences how AI perceives your brand but also impacts your visibility in search results.
Hear more about how Omnichannel Marketing can affect your online presence in this episode.
Podcast Highlights:
00:00 Prologue
00:58 Podcast INTRO
01:08 Introduction to the episode topic
02:02 What is Omnichannel Marketing and why is it important for your brand?
03:45 The importance of engaging with audiences across different channels
06:46 Examples of how different platforms cater to different audiences
07:30 The importance of audience platform research
08:55 How covering a wider range of platforms can impact brand perception?
09:28 Practical considerations for omnichannel marketing, including tailoring content to each platform's specific audience and format.
10:30 End
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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Saknas det avsnitt?
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In this episode of the SEOLeverage Podcast, Gert interviews Nicky Krawczyk, the creator of the Circuit Sales System. They discuss the challenges businesses face in achieving growth and how effective messaging and automation can help overcome these obstacles.
Nicky shares her own experience of increasing revenue 40 times over in under two years and explains how the Circuit Sales System can be applied to various types of businesses. The episode also covers the importance of continuous improvement, the value of professional copywriting, and the significance of building long-term relationships with potential clients.
Podcast Highlights:
00:00 Prologue
01:07 Podcast INTRO
01:17 Introduction to the podcast episode topic and the guest
02:05 Nicky's journey into becoming a professional copywriter
06:23 How Nicky 40x her revenue
10:17 The importance of effective messaging to resonate with your target audience
17:33 Why clients hire experts but often resist their expertise and the humorous side of it
18:30 Why selling doesn't end after landing the client
24:31 Nicky emphasizes the importance of understanding the audience's needs
27:14 Nicky talks about The Circuit Sales System
33:11 Gert discusses the importance of having a trusted advisor for clients
34:34 Where to connect with Nicky
35:25 End
Resources:
The Circuit Sales System - https://circuitsalessystem.com/
Connect with Nicky Krawczyk:
Website - https://nickicopy.com/
LinkedIn - https://www.linkedin.com/in/nkrawczyk/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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Designing dashboards have different criterias and it's different for companies or freelancers, whether they have 25 people or 1000 people. What is important is focusing on the metrics or KPIs that will drive actionable items for decision making.
This episode of SEO Leverage provides a whole new perspective into dashboards with the conversation between Gert and Feliks Golengko on the significance of actionable dashboards and reports in providing data over performance, potential areas for improvement and deeper analysis and optimization.
This is a must listen episode, especially for those who find it a challenge to use Google Analytics and other tools.
Podcast Highlights:
00:00 Prologue
00:48 Podcast INTRO
00:58 Introduction to the podcast episode topic and the guest
02:29 Feliks Golengko's journey into becoming a dashboard and data analysis specialist.
04:25 Data collection and analysis for decision-making in business (...Two components of data preparation)
06:31 Why is it important to check into dashboards? (...The importance of KPIs in business decisions and monitoring of performance.)
09:52 What does it look like to look into KPIs potential on business performance? (...How do we choose the KPIs that need to be monitored?)
13:35 How can we say that a dashboard is well-designed? (...What is the primary focus of the design process?)
17:11 Dashboards and reports are tools for decision making and monitoring to motivate on improving the business.
21:16 What is a data story? (...The two basic design principles of a dashboard.)
24:33 When should a freelancer or a company consider having a dashboard? (...What are the criteria to consider?)
27:27 The challenges with relying mostly on Google Analytics, but not really choosing the right metrics or KPIs.
35:08 Felik's three major steps for businesses regardless of size when looking into dashboards and hiring an expert.
38:15 Felik's offer for free dashboard design sessions per month for SMEs, in exchange for case studies.
39:27 End
Connect with Feliks Golenko:
Website - MultiBase GmbH - https://multibase.de/eng/
LinkedIn - https://www.linkedin.com/in/feliks-golenko/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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In the era of AI-driven search and customer engagement, brands face a dual challenge. First, they must understand and adapt to the evolving algorithms that govern online visibility and user interactions. Second, they need to ensure their brand message aligns with both human preferences and the criteria AI systems use to evaluate content.
The proactive provision of accurate training material for AI systems is akin to laying the groundwork for a strong digital presence. By supplying AI algorithms with relevant data and context about their brand, companies can enhance their chances of being prominently featured in search results and other online platforms. Ultimately, the goal is to provide value to both users and AI tools.
Hear more about how AI algorithms can affect your brand reputation in this episode.
Podcast Highlights:
00:00 Prologue
00:44 Podcast INTRO
00:54 Introduction to the episode topic
01:45 The potential for AI tools to influence sales, revenue, and customer journey
03:29 Why is it important for consultants to prepare their clients for a shift in how AI tools would think about your brand in product selections?
05:52 The two steps in baking your brand into the AI algorithms to influence buying decisions
07:23 What SEO Leverage expertise can do to help with your online reputation management?
08:28 End
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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Brand reputation is very important in any business. Inasmuch as every business would like to integrate AI to create semantically rich content that can get brands rank on page one of Google Search, there must be continuous monitoring to combat false information and negative reviews on legitimate brands. While there are positive results in using AI, there is also a potential for AI to manipulate online reviews which can impact brand reputation.
Learn more about AI and online reputation by listening to this episode.
Podcast Highlights:
00:00 Prologue
00:29 Podcast INTRO
00:39 Introduction to the episode
01:32 How can agencies or consultants legitimately and ethically help businesses to polish their brand reputation and continue to rank on page one in Google Search? (...Why is it important to take online reputation management seriously?)
04:29 Role of AI on online reputation: The danger of generative AI making false information and negative reviews on legitimate brands
06:41 How to combat and monitor false information perpetrated against your brand reputation?
07:39 Why is it necessary to look into affiliate agreements to prevent any high risk losses?
09:09 End
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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In this episode, Gert gears away from the usual technical topics, SEO and marketing to make way for what is important in any business. And that is the topic that touches on the Employee Value Proposition (EVP). The world has changed immensely post pandemic and since remote work has been how the majority of businesses do their business now, the emotional aspect has been set aside. For example, leaders are not able to see if their employee is having a bad day at the moment, they just see the result - the inferior work they did.
Gert's guest for Episode 122 is Kevin D. Monroe, who as a mentor explored how showing gratitude can have an immense impact in the workplace. In this ever changing world, gratitude is needed now, more than ever. He encourages leaders to tap into the power of gratitude to be able to know the people’s feelings, what every employee wants and whether they feel being valued.
This episode is the first of something different in Seoleverage.com/podcast. Be sure to tune in for more of these personal development topics. Enjoy!
Podcast Highlights:
00:00 Prologue
00:32 Welcome to the episode and introduction of the guest
00:47 Introduction of the episode topic
03:51 Two questions that Kevin Monroe popped out for Gert
05:42 Every business is a people business
10:37 What are the five things that people want based on the Reinvented EVP by the Gartner Group?
14:55 The emotional aspect that is lacking in the remote work environment as experienced by Gert
17:02 Compartmentalizing life and things post pandemic and how male and females do this differently. (...Using technology to become more human friendly)
19:42 The 5 Languages of Appreciation in the Workplace
24:46 How to use the Appreciative Inquiry technique in Team meetings?
29:28 An invitation to pause and send short messages to some people.
32:09 What is the Free 5-day challenge on Kevin Monroe's website that can help listeners grow gratitude?
33:21 End
Resources:
The Reinvented EVP by the Gartner Group
https://www.gartner.com/en/human-resources/trends/reinvent-your-evp-for-a-postpandemic-workforce
The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People by Gary Chapman & Paul White
https://www.amazon.com/Languages-Appreciation-Workplace-Organizations-Encouraging/dp/080246176X
The Beginner's Guide to Growing Gratitude, Free 5-day challenge -
https://hub.globalgratitudesociety.com/invitation?code=87646C
Connect with Kevin D. Monroe:
Website - https://www.kevindmonroe.com/
LinkedIn - https://www.linkedin.com/in/kevinmonroe/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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In this episode, Gert Mellak brings to the forefront his team and emphasizes on all the different teams that work together in ensuring that the clients' goals and priorities are treated with utmost importance.
With everything that his entire team has experienced over the years, you cannot discount his team's dedication to communication and process innovation. With the onset of AI technologies, it is important that these tools go hand in hand with the human factor that makes the overall SEO strategies really make an impact.
Podcast Highlights:
00:00 Prologue
00:59 Podcast INTRO
01:09 Introduction to the episode
02:02 SEO strategies and the importance of aligning them with client goals and priorities.
03:35 Consulting and strategy are the key pillars of SEO
04:25 Role of Content Creation team and the use of AI language models
06:50 The Link-building team's role for SEO and branding
07:26 The Implementation Team
08:14 Who runs all the teams together?
09:20 The SEO Leverage Team
10:34 End
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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In this episode, Gert Mellak is joined by the podcast regular, Joe Fier, to delve into the current surge of AI tools flooding the market, causing confusion among users. The primary focus of this episode is to spotlight trustworthy AI tools, outlining their practical applications and recommendations from these seasoned experts.
The conversation between Gert and Joe unfolds as they explore AI tools dedicated to post-production, audio transcription and content creation, as well as those geared towards audio and video optimization. They broaden the discussion to encompass AI's role beyond content creation, emphasizing its utility as a valuable business tool. Joe also shares his insights into the future of AI copycats and tools already integrated into a broader set of functionalities.
While the content may seem technical, Episode 120 is a crucial resource that must be shared with the audience. Don't miss out on this insightful episode, where practical knowledge about reliable AI tools is brought to the forefront for the benefit of users.
Podcast Highlights:
00:00 Prologue
00:51 Welcoming Joe Fier to the show
02:05 How Gert uses Chat GPT to structure thoughts and ideas, making content creation and delivery easier and more efficient.
06:57 Joe Fier discussed AI tools like Chat GPT and Claude AI to extract actionable insights from raw data
10:24 The boom of AI tools in the market and Joe Fier's prediction of these tools slowing down by the end of 2023
14:03 The issue of overwhelming tools out in the market, which are too broad and confusing for users
17:36 Features of Castmagic for post production tasks like show notes and prompts
20:27 Audio optimization tools and techniques using Descript
23:24 The benefits of using Riverside.fm for recording and editing interviews.
26:39 AI tools for visuals that Joe Fier recommends - Canva and Headliner
30:56 AI tools that not only relate to content creation but for the other aspects of the business - Gamma.app and Beautiful.ai
33:59 Ethical approach to AI for voice-over talents for payments and royalties with Voices.com
36:22 AI-powered chatbots and their potential uses - Withdelphi and Agent Runner
45:12 How to connect with Joe Fier?
46:34 Gert appreciates Joe Fier’s expertise and sharing these for the episode
47:49 End
Resources:
AI Tools discussed and mentioned in the episode
Claude - https://claude.ai/
Castmagic - https://www.castmagic.io/
Riverside FM- https://riverside.fm/
Gamma - https://gamma.app/
Beautiful.aia - https://beautiful.ai/
Voices.com - https://www.voices.com/
Delphi - https://www.withdelphi.com/
AgentRunner - https://www.agentrunner.ai/
Connect with Joe Fier:
Website - Hustle and Flow chart - https://hustleandflowchart.com/
Get the PDF of the Cheat Sheet on how to leverage a podcast - hustleandflowchart.com/seoleverage
Email address - [email protected]
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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After about 100 episodes, Gert brings back to the podcast Anfernee Chansamooth, the authentic marketer, who will provide valuable insights on hiring and working with a fractional CMO (Chief Marketing Officer) including considering potential agencies and allocating budget for execution.
In this episode, Gert and Anfernee discussed fractional CMO services for founders and CEOs who want to manage their marketing but don't have the time or expertise. There are benefits of hiring or outsourcing a CMO, without a full-time commitment.
If you want to learn about CMO roles, listen to this episode to the very end.
Podcast Highlights:
00:00 Prologue
00:46 Podcast INTRO
00:56 Welcome back to Anfernee Chansamooth and introduction to the episode topic
02:57 Who needs a full time SEO and how can businesses have enough with a Fractional CMO? (...To whom is Fractional CMO best suited for?)
05:00 Transistioning to the role of a CMO and why is it important to develop the capability to think at a higher level and make strategic decisions?
07:36 Distinctions of CMO roles and responsibilities
13:47 The difference between project managers and CMOs and the importance of equipping clients for long-term success.
17:56 What are the benefits of hiring a fractional CMO for small businesses?
22:22 How much investment is it to hire a fractional CMO?
24:27 What does the role of a fractional CMO mean for Anfernee?
30:58 Anfernee's insights on what kind of questions to ask a business owner before he comes in as the fractional CMO?
35:21 Where to connect with Anfernee Chansamooth?
36:32 End
Resources:
How to learn about fractional CMO, go to -
https://theauthenticmarketer.com/services/
Past episode with Stevie Brown
https://open.spotify.com/episode/3mPCo77DkgReqBPWXj0tyX
Connect with Anfernee Chansamooth:
Website - https://theauthenticmarketer.com/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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In this episode, Gert discusses with Katrina McKinnon the potential of AI tools, ChatGPT for one, and its part in SEO and content creation, despite limitations and potential misconceptions. While AI can provide some answers, it cannot replace the need for human-generated content, and people will still rely on human-created content to learn about new products and brands.
People, universities and businesses need to look at and be cautious of what seems to be becoming more sophisticated fake content and focus on creating an authentic online reputation. Listen to this episode, episode 118 and get three important guidelines from Katrina on how to best handle new AI tools.
Podcast Highlights:
00:00 Prologue
00:49 Podcast INTRO
01:00 Introduction to the episode and the guest
02:06 Katrina's perspective on the use of AI tools
05:38 AI tools, their limitations and the reliability of information
11:19 SEO, brand awareness, and creating an authentic online reputation
14:56 Tell-tale signs of content created by humans vs AIs in creating a consistent story
16:55 What does it take for an ecommerce site to drive brand awareness? (...What is information gain and how does it surface content to be crawled as often?)
20:51 The best use for AI tools in content creation and SEO purpose
24:44 Embracing new technologies and working out how to use it with caution
26:44 What's wrong with universities with their conflicting stand on the use of AI tools? (...Similarly with Google's position on ecommerce promotions.)
29:13 Three guidelines as advised by Katrina in pursuing the use of AI in the following months.
31:26 Where to connect with Katrina McKinnon?
31:22 End
Connect with Katrina McKinnon:
Website - https://copysmiths.com/
LinkedIn - https://www.linkedin.com/in/katrinamckinnon/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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Frequently, business owners encounter budget constraints when deciding whether to hire an in-house marketing professional or opt for marketing services based on their specific business needs. Additionally, there is a common misconception that marketing and sales functions are identical, even though they are two distinct aspects.
In this episode, Gert has engaged in a conversation with Stevie V. Brown, an expert from a marketing agency, to explore the cost-related benefits of hiring a marketing agency with access to a global team of specialists. Creating a successful marketing strategy for your business doesn't yield instant results, emphasizing the need for commitment and accountability on the part of business owners. If you're a business owner facing the dilemma of choosing between hiring for in-house marketing positions and working with agencies, this episode is essential to listen to.
Podcast Highlights:
00:00 Prologue
00:41 Podcast INTRO
00:51 Introduction of the episode and the guest
02:10 What is ‘The Care Factor Fix' all about? (...What are the four pillars of marketing services?)
03:47 Commitment on the marketing process from both sides, the business owner and the provider.
05:24 The Accountability Phase of the marketing process. (...Sales vs Marketing)
07:01 Why do business owners have to be realistic about timeframes and budgets?
08:02 How can business owners be engaged in the right way and understand how marketing providers do their job? (...And how engagement works both ways?)
11:21 The wrong marketing mindset and the lack of commitment from business owners.
14:37 Client engagement and marketing strategy at SEO Leverage
17:43 The importance of the on-boarding process.
20:47 In-house marketing versus outsourced marketing, which is better and costs less?
25:23 Ideal hiring for different marketing functions with one generalist that has access to a team of experts.
29:19 What is the first thing to think about when planning a marketing strategy for your business?
33:46 Marketing strategies, metrics and expectations for timeframes and results. (...Why is marketing not sales?)
39:27 Overnight success is not really overnight, it may take years.
46:33 Recap
42:33 Where to connect with Stevie Brown?
43:39 End
Resources:
Book - The Care Factor Fix by Stevie V Brown MSc - https://www.thechangestarter.com/the-care-factor-fix
Gift and Bonuses - https://www.thechangestarter.com/podcastgift
Connect with Stevie V Brown:
Website - https://www.thechangestarter.com/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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Numerous strategies can be employed to prepare our business for the Search Generative Experience. One potential shift might be attributed to the prevalence of chatbots as searches can already obtain answers from it and will, therefore, diminish the need to click on ads.
In this particular episode, Gert underscores the significance of simplifying language and maintaining communication consistency. This is aimed at mitigating confusion and counteracting possible brand reputation issues. Gert also emphasizes the importance for business owners to carefully manage the information they disseminate and highlights the value of generating positive content
Tune in to this episode to grasp effective strategies for safeguarding your brand and online reputation.
Podcast Highlights:
00:00 Prologue
00:28 Podcast INTRO
00:38 Introduction to the topic episode
01:26 How chatbots may disrupt the search experience? (...How will it affect Google's ad revenue?)
02:35 Generative AI models and their impact on brand reputation.
05:09 Why is it important to monitor and control information with positive content to ensure authentic brand reputation?
06:48 Simplicity of terms, easy language and consistency that can get you ranked on page one in Google Search.
09:17 Ending CTA
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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In today's episode, Gert had an interesting conversation with fellow SEO expert, Wil Reynolds. Wil started Seer Interactive as a one-man operation but now, Seer is home to over 200 team members across Philadelphia, San Diego, and Remote.
Wil shared some valuable insights on the hiring process, promotions, building a team and creating a company culture based on values and collaboration between innovation and the teams. He believes that company owners need to celebrate not just people who get promoted, but also those who choose to stay in their roles, helping others to get promoted and really loving the work they are doing.
Podcast Highlights:
00:00 Prologue
01:02 Podcast INTRO
01:12 Introduction of the episode and the guest
02:26 The future of search marketing, its disruptive changes and what Wil Reynolds thinks of it?
04:28 Automation vs growing the marketing team
06:02 The rapid pace of change and why Wil see it as a massive reset?
08:05 How did Wil Reynolds grow his team to 200 people?
12:37 Embracing change and innovation in a growing agency.
14:28 Will the people that lean on innovation drivers be the better team leaders?
15:48 A collaboration between innovation and the teams
17:12 How does Wil integrate company culture and values to over 200 team members across Philadelphia, San Diego, and Remote?
22:32 What a good hiring process should look like, according to Wil?
28:16 The downside of having a group of unicorn style people.
30:32 There is a need to celebrate those who chose to stay in the same role, helping others get promoted and are happy with what they are doing.
33:53 Putting a systemic schedule in place, say six months to check in with employees about their career growth.
35:31 Where to connect with Wil Reynolds?
36:49 End
Connect with Wil Reynolds:
Website - https://www.seerinteractive.com/
Website - https://wilreynolds.com/
You Tube - https://www.youtube.com/user/wilreynolds
Medium - https://wilreynolds.medium.com/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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In this episode, Gert provides a very good analogy for SEO optimization, using the supermarket's eye-level strategy for users to find what they are looking for. If you are expecting your content or article to rank on the first page, you should follow Gert's recommendation of the top-down approach.
Users usually look at the top to find the answer to their queries and questions and if they don't find it there, they would most likely swipe back, and find the answers from others. For more information on the Top-Down approach, listen to the very end of episode 114.
Podcast Highlights:
00:00 Prologue
00:44 Podcast INTRO
00:53 Introduction of the episode topic
01:58 The two parties that are present in every Search Query
02:42 The analogy of supermarkets' eye-level strategy to sell their products which is similar to how users and search engines function with queries or questions.
04:20 Optimizing for SEO and User Experience
05:49 The top-down approach
06:51 End
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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How would you react if you attempted to search for your brand name on Google and discovered that it doesn't appear on the first page of search results? The last thing you want is for potential customers to click on your competitors' URLs that specifically target your brand name. All the money you've invested in running ads would essentially go to waste, right?
Is there a solution to this problem? Absolutely! All you need is an experienced SEO agency that specializes in managing and enhancing your brand's reputation to take action on your behalf.
If your brand is facing this issue, I encourage you to tune in to this episode and gain insights from SEO expert Gert Mellak.
Podcast Highlights:
00:00 Prologue
00:51 Podcast INTRO
01:01 Introduction to the episode topic
01:38 The research phase is an important part of the customer journey.
02:59 Why is online reputation management important?
03:52 How can an SEO campaign ensure that your brand achieves a Google ranking on the first page, outperforming your competitors?
05:25 Invitation to have SEOLeverage check out and do an audit on your brand reputation.
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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Returning as the guest expert in this episode of the SEO Leverage Podcast is Joe Fier from Hustle & Flowchart. The time between his previous appearance is remarkably short due to the tremendous feedback received after Episode 109. Gert believed it was fitting to have him back for a more extensive conversation about podcasting.
When your aim is to convey your message and you're clear about your intention, purpose, and underlying motivations, your audience will naturally connect with what you're saying. It delves into a more profound exploration of your journey, comprehensively charting the process of executing a swift podcast launch. Then monetization naturally follows. There are effective ways to monetize directly on your show, either through guesting, sponsorship, membership and forums.
Find out more by listening to this episode. you wouldn’t want to miss.
Podcast Highlights:
00:00 Prologue
00:53 Podcast Intro
01:53 Welcoming back Joe Fier to the show
03:03 Leverage your intention to create a deeper connection with your audience through your podcast.
05:08 The guesting approach
07:37 How can you prepare for guesting?
10:10 What is a cheat sheet and how does it help guests on a show?
11:51 How has podcasting changed with the onset of AI?
14:29 When starting a podcast, what are some of the things that can be postponed so as not to worry too much?
17:54 How to use your podcast as lead generation for your business and vice-versa as a guest on other shows?
23:32 Ways to get your podcast off the ground.
28:49 Effective ways to monetize directly on your show.
31:54 How do you use your podcast to be a direct line for people to become a customer?
34:58 How to create a community around a podcast even if it is only available in audio version?
37:42 The value in connecting listeners in a community, like a Facebook Group, membership platform or forums.
41:21 How does Joe Fier's team go about helping people who want to succeed in podcasting?
47:51 Where to connect with Joe Fier?
49:01 End
Resources:
Chat GPT - https://chat.openai.com/
Perplexity - https://www.perplexity.ai/
Google Cloud AI - https://research.google/teams/cloud-ai/
Overcast - https://www.overcast.com/
Community Platform App, Skool - https://www.skool.com/
Connect with Joe Fier:
Website - Hustle and Flowchart - https://hustleandflowchart.com/
Get the PDF of the Cheat Sheet on how to leverage a podcast - hustleandflowchart.com/seoleverage
Email - [email protected]
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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Like any endeavour, it's crucial to understand the what, why, and who before embarking on a project. This holds true for SEO campaigns. During the initial phases of the campaign, these aspects should be thoroughly considered. Once you're in the midst of the campaign, whether handled in-house or by an external agency, seeking an outside perspective or conducting an audit becomes paramount to ensure you're headed in the right direction.
Podcast Highlights:
00:00 Prologue
00:44 Podcast Intro
00:54 Introduction to the episode topic
01:28 Why is there a need to put a big focus on the initial phases of a new project?
02:02 What is an onboarding call? (...What are the two reasons why it is important?
02:44 The onboarding process
04:07 How does SEO Leverage ensure that their process brings you closer to your goals?
04:46 Why is an external audit necessary when you are doing SEO in-house?
06:17 Focus on high-priority items with the team and resources.
07:24 Recap
08:03 End
Resources:
The ERICA Framework: Your Answer to the Toughest SEO Challenges - https://www.amazon.com/ERICA-Framework-Answer-Toughest-Challenges/dp/8409212595
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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When venturing into the world of podcasting, it's common for newcomers to fixate on monetization as their primary goal. But whether you are just starting or have already published 10, 20 or more episodes, there's more to it than just monetization. Prioritize exploring your underlying 'Whys' and defining your true aspirations in podcasting. By remaining receptive to strategies that resonate with both you and your target audience, the path to monetization naturally unfolds.
Join us in this enlightening 110th episode as Gert engages once again with Jeff Mendelson, the Podcast Superhero, for an insightful continuation on the topic of Podcast Monetization. If you've already committed to podcasting and identified your niche, this episode is tailor-made for you.
Get ready to embrace valuable insights and enriching perspectives!
Podcast Highlights:
00:00 Prologue
00:39 Podcast Intro
00:49 Introduction to the episode and welcoming back Jeff Mendelson
02:32 Nailing down your WHYs first before putting out your own podcast.
04:38 What is the main challenge when it comes to making money with a podcast?
10:29 The win-win scenario that happens during the pre-call and post-call of an episode.
18:52 What preparations do you need so that even after a podcast episode there will be continuity of the networking propositions?
21:39 Leveraging what you can bring to the table and the importance of questionnaires.
23:09 The value in additional services, leaving a call to action and coming prepared to talk on someone's show.
27:18 Gert recaps the conversation
29:52 Knowing your avatar and finding more value in networking
31:58 Where to connect with Jeff Mendelson?
32:43 End
Resources:
Past episode mentioned - Episode 101 - Podcast Monetization with Jeff Mendelson
https://podcasts.apple.com/gb/podcast/101-podcast-monetization-with-jeff-mendelson/id1535906923?i=1000613621651
Connect with Jeff Mendelson:
LinkedIn - https://www.linkedin.com/in/jeffmendelson/
Website - https://jeffmendelson.com/
The One Big Tip Podcast - https://jeffmendelson.com/onebigtip/
Facebook - https://www.facebook.com/onebigtip
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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In light of the continuous emergence of new AI Tools, one might wonder if joining the podcasting bandwagon is still a viable option. Well, the answer to this question obviously was discussed in this episode, Episode 109 of SEO Leverage Podcast with Gert having Joe Fier of Hustle & Flowchart, as his guest.
In the episode, they explored the potential benefits of leveraging these new AI tools into podcast post-production, aiming to streamline the process while retaining the essential human touch. Regardless of whether you are an experienced podcaster or just starting, there is considerable value in listening to this episode. It provides insights that can prove valuable in enhancing your podcasting endeavors.
Podcast Highlights:
00:00 Prologue
00:26 Podcast Intro
00:37 Joe Fier joins Gert as a guest.
03:23 Does it still make sense to start a podcast today with AI now becoming prevalent?
05:21 Where does a podcast fit into an overall digital marketing strategy?
09:00 Some podcast strategies do not bring impact at all according to Gert.
10:21 The Dream 100 Concept strategy
14:26 Step two strategy to leverage your podcast - The Google Cheat Sheet
19:11 How is it that Joe Fier's first podcast shows are still getting downloads?
22:26 With the new AI technology, how does podcast post production look now?
24:49 How do you decide which podcast you want to work with as a guest? (...consistency is the key.)
26:33 In Joe Fier's team, how many people account for doing post production using AI new tools? (...What are the tools they use?)
29:26 How can you actually leverage your podcast to your biggest advantage?
32:35 Why should intentionality be your purpose or your North Star whether in podcasting, business or SEO?
33:51 Is it possible to change the intentionality of the podcast and still gain traction?
38:50 The recap
42:26 Joe Fier's perspective on ads as a direct response marketer, a business owner and most of all as a podcaster.
44:40 End
Resources:
PDF of Cheat Sheet on how to leverage a podcast - hustleandflowchart.com/seoleverage
Matt Wolfe's YouTube Channel on AI, Future Tech and Digital Marketing - https://www.youtube.com/channel/UChpleBmo18P08aKCIgti38g
AI Tools:
Cast Magic - https://www.castmagic.io/
Chat GPT - https://chat.openai.com/
Cleanvoice - https://cleanvoice.ai/
Pretty Links - https://prettylinks.com/
Connect with Joe Fier:
Website - Hustle and Flowchart - https://hustleandflowchart.com/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
- Visa fler
