Avsnitt
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Emina Demiri-Watson shares that SEO is much more than it has ever been.
Discussion points include:
What are the key new trends of SEO to stay on top of?
- Search has developed (strong performance of UGC platforms such as Reddit, AIO roll-out, development of Perspectives, recent core updates and emphasis on brand in search, TikTok as a search engine…).
- User journey is not linear - finally it's dawning on companies!
- Attribution is not really possible - particularly in the age of privacy!
- One touch point is certainly not enough (no longer true even in ecommerce)
How does an SEO stay on top of things without stretching themselves too thinly?
Read the full transcript of Emina's interview at: https://majestic.com/seo-in-2025/emina-demiri-watson
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Tevfik Mert Azizoglu shares how to go beyond Google and optimize different search channels.
Discussion points include:
What is search everywhere optimization?
Witch platforms are key?
How to select the platforms that are key for your business
How to use AI to optimize strategy
Read the full transcript of Tevfik's interview at: https://majestic.com/seo-in-2025/additional-insights/tevfik-mert-azizoglu
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Saknas det avsnitt?
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Sukhjinder Singh shares the importance of working smarter to stay relevant.
Talking points include:
How do you stay relevant?
How do you cope with what seems to be an ever-increasing rate of change?
How do you deal with overwhelm?
How do you work smarter and stay ahead?
How do you stay on top of the latest technologies?
How do you incorporate AI into your workflow?
How will you continue to do this over the next couple of years?
Read the full transcript of Sukhjinder's interview at: https://majestic.com/seo-in-2025/sukhjinder-singh
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Krzysztof Marzec shares the importance of using data and knowledge from Google Ads and Analytics for better SEO!
Talking points include:
How does Quality Score helps to make better SEO?
How should paid ads and SEO teams work more closely together?
How does data from Google Ads campaigns improves content plan?
What data is available?
How can an SEO access all the data?
What’s an example of how this has changed a content strategy?
How often should this be done?
What reports in GA4 will influence SEO campaign most?
What is the easiest way to analyze this information? Use third party platforms?
Read the full transcript of Krzysztof's interview at: https://majestic.com/seo-in-2025/krzysztof-marzec
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Debbie Chew shares the importance of tapping into your first-party data.
Talking points include:
What are the most common forms of first party data?
What tends to be the most useful first party data for SEO?
How should SEOs work with other teams to find better first party data?
How do we better understand our audience with first party data?
How do we analyse first party data?
What do you do if you don’t have much first party data to work with?
How do you create new first party data?
What kinds of questions should you be asking in surveys to create really useful new first party data?
What are some creative ways to use first party data?
What are some examples of using first party data in content?
Should you share first party data with AI?
Read the full transcript of Debbie's interview at: https://majestic.com/seo-in-2025/debbie-chew
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Marco Giordano shares that SEOs need to get more familiar with analytics.
Talking points include:
What analytics knowledge do SEOs need to know about?
Do you primarily use GA4?
How much analytics knowledge is enough?
How should SEOs be using analytics packages on an ongoing basis?
How should analytics inform SEO strategy?
Should SEOs be learning coding?
Does this apply to non-technical SEOs?
Read the full transcript of Marco's interview at: https://majestic.com/seo-in-2025/marco-giordano
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Nik Ranger shares why brand representation and interpretability matter in the era of LLMs.
Talking points include:
Why does AI rank matter?
How do you measure visibility on LLMs?
What is the impact of this on visibility?
What are typical gaps in the model’s understanding and what does a brand do to deal with this?
How to maximise brand representation
How does this impact purchasing decisions?
What’s the difference between a brand and an entity?
Read the full transcript of Nik's interview at: https://majestic.com/seo-in-2025/additional-insights/nik-ranger
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Sanja Markovic shares that a site migration is like moving house.
Talking points include:
What do you mean by a site migration?
How do you prepare for a site migration?
How much time do you need to prepare?
What teams should be involved?
When is a site migration considered to be successful?
What are the most common reasons why site migrations fail
How to avoid making mistakes in a site migration?
Read the full transcript of Sanja's interview at: https://majestic.com/seo-in-2025/sanja-markovic
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Nikki Halliwell shares the importance of using a migration briefing document before you start working on a migration.
Talking points include:
What are the key elements in a migration briefing document?
Who do you work with?
How do you sell the need for this?
Where do you gather information from?
What issues are likely to be solved by creating a migration briefing document?
Read the full transcript of Nikki's interview at: https://majestic.com/seo-in-2025/nikki-halliwell
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Emma Russell shares 5 SEO tasks when migrating your site in 2025.
Emma's key points are:
1. Understand if it’s an opportunity for growth
2. Benchmarking what you have now
3. List all of your requirements
4. Make friends with dev
5. Test test test
Read the full transcript of Emma's interview at: https://majestic.com/seo-in-2025/emma-russell
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Andrew Optimisey shares about he importance of controlling all of your domains.
Talking points include:
What does controlling all of your domains mean in practice?
Who should be responsible for your domains?
When should you buy a new domain and when should you build a new project on an existing domain?
When should you change a domain for an existing project?
When should you let a domain name expire?
What do you do from an SEO perspective when you decide to let a domain name expire?
What do you do if you have let an old domain expire, and you realise that this was a mistake. Is there any way to go back?
What can you do if a spammer or scammer gets hold of your domain?
What do you think of the newer domains - Is .com always best?
When selecting a new domain, is brand or domain more important?
Read the full transcript of Andrew's interview at: https://majestic.com/seo-in-2025/andrew-cock-starkey
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Helen Pollitt shares the importance of understanding the cost as well as value of organic traffic.
Talking points include:
What is the difference between the cost and value of organic traffic?
Why do we need to know the cost?
How do we calculate the value?
What do you mean by organic traffic in all forms?
How do you prefer to calculate ROI?
How does this lead into defining an SEO strategy?
How often should this work be done?
How is it changing due to AI and new technology?
Read the full transcript of Helen's interview at: https://majestic.com/seo-in-2025/additional-insights/helen-pollitt
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Andy Frobisher shares that it’s time to get serious about the internet and energy consumption.
Talking points include:
What companies are trying to go net zero?
Does this have a positive business case?
What does this mean for the overall size of pages on websites?
What are the best ways to reduce the page speed of a web page in 2025?
What does this mean for algorithms moving forward?
What does this mean for SEO planning?
How can Core Web vitals help us with this?
How do we forecast a revenue increase or cost reduction as a result of reducing page speed?
Read the full transcript of Andy's interview at: https://majestic.com/seo-in-2025/andy-frobisher
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Bastian Grimm shares that inventory management is now more important then ever.
Talking points include:
What do you mean by Inventory management?
How do you know which content to focus on?
What do Google do when they can’t keep up with crawling and indexing the web?
Should you get rid of some content?
What content should you get rid of?
What’s an example of poor quality content, produced by AI?
What is state-of-the-art AI that SEOs should be using?
What parts of your SEO and content production should you be using AI for?
How else can AI help with your SEO performance?
Read the full transcript of Bastian's interview at: https://majestic.com/seo-in-2025/bastian-grimm
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Kaspar Szymanski shares that SEO in 2025 is all about signal input.
Talking points include:
What do you mean by SEO signals?
Are Google and Bing looking for the same thing in terms of SEO signals?
So the same signals apply to LLMs as well?
How do you ensure that SEO signals are consistent?
Why do regular, annual SEO audits help with SEO signals?
What are the key things to be looking for in an SEO audit?
Is using server log data important as part of this?
What are you looking for in server log data?
What software do you use to assist you with this?
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Tin Dudajek shares the growing importance of schema markup.
Talking points include:
How would you summarise the current state of Schema?
Why is it continuing to gain importance in 2025?
What is schema used for in modern SEO? (data management)
Why is Schema so important for AI?
What content needs to be optimized for Schema for AI?
Where is AI using these schema enhanced pages?
What tools do you use to assist with this?
How do you measure success?
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Keith Goode shares that SEO Product Management is the natural progression of Technical SEO.
Talking points include:
What is SEO product management?
What does the day-to-day life of an SEO product specialist look like?
Why is SEO Product Management the natural progression of Technical SEO?
Why does SEO Product Management help you go from just building audit lists to implementing changes?
Should every SEO be considering this?
What skillsets are developed?
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Cathryn Stormont shares the importance of keeping track of the performance of core web vitals and overall site user experience.
Talking points include:
Why are your core web vitals so important to UX?
How can you improve your core web vital scores?
Are these metrics likely to change or be added to over the next couple of years?
Are there any other key metrics that are important for UX?
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Montserrat Cano advises the importance of getting to know your audience by undertaking market and competitor research to help overcome risks.
Talking points include:
How do you undertake market and competitor research to help overcome risks?
Why does this work both in primary and global markets?
Why does it help to overcome bias?
You also talk about Avoiding Logical Fallacies in SEO & Broad Marketing - what do you mean by that?
How does this process help you to maximise your budget?
Why does this help you Avoid alienating potential customers?
What data should you be gathering?
Where should you get data from?
How often should you be doing this?
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Maria Scheibengraf shares that in your international SEO efforts, translation and SEO shouldn't be separate tasks performed by separate professionals.
Discussion points include:
Why does translation and SEO need to be the same task?
What happens if these tasks aren’t tackled together?
Surely technical SEO and content creation are quite different tasks?
What aspects of SEO do people who are translation specialists commonly miss out on?
What aspects of getting translations right do SEO specialists generally get wrong?
How do you ensure that translations are correct for the local region?
What tools does an SEO need to do both of these tasks effectively together?
How do you determine if a translation has been effective?
Do localised translations need to be optimised differently for local search engines?
Is AI not impacting the need for localised translations?
- Visa fler
