Avsnitt
-
Monty Mathur shares about the importance of focusing on SEO fundamentals and first principles rather than chasing trends.
Discussion points include:
You talk about Applying SEO First Principles - what does that actually mean?
How do you ensure that your strategies are aligned to SEO First Principles?
What does high authority actually mean?
What are the core UX metrics and why?
You don’t recommend chasing SEO tactic trends - why is that?
How is SEO evolving and what do we need to be careful about?
-
Greg Gifford shares about the importance of not getting distracted by AI tools and algo updates.
Talking points include:
What are the basics?
Why are the basics still the most important part of what an SEO does?
How long will the basics remain relevant for?
Has anything changed about the basics recently?
What does getting distracted by AI tools and algorithm updates look like?
What’s an example of bad use of AI?
Shouldn’t we keep track of algorithm updates and update our tactics accordingly?
Is there a good use of AI?
You’re known as a local SEO expert - does this advice apply to all kinds of SEO as well as local SEO?
How do you incorporate focusing on the basics as part of an SEO strategy?
-
Saknas det avsnitt?
-
Itamar Blauer shares the importance of not neglecting the SEO fundamentals that move the needle for a website.
Talking points include:
What impact do the fundamentals have?
How do you track and measure, how do you stay on top of the fundamentals?
What percentage of your time should be spent on the fundamentals rather than newer tactics or strategies?
You talk about so many shiny new things happening in SEO - how do you know which shiny new thing to pay attention to?
How do you tell a client that you want to focus on the fundamentals, when all they’re interested in is AI?
-
Joe Hale shares why e-commerce sites are leaving revenue off the table.
Talking points include:
Why does this leave revenue on the table for e-commerce sites?
What is the difference between a collection and a category page?
What impact does creating & utilising collection/category pages have?
How do you measure this impact?
How do you optimise your use of these pages?
How do you know which categories to focus on first?
What process do you go through to promote these pages?
Is this advice suitable for all types of e-commerce sites?
-
Olesia Korobka shares that it is important to ensure the SEO fundamentals are done before we proceed anywhere further.
Discussion points include:
What are the basics and fundamentals that you talk about?
What are the common technical issues you’re seeing on websites nowadays?
Can you share some tips on how best to structure a website for 2025?
Why do you start with your goals and expectations from the user?
What are a few examples of good goals for a website?
How do you set the funnel that you’d like users to follow towards your goal?
How do you decide on the users that you want to visit your website?
How do you format your content for the SERP?
What do you do if you have content that isn’t bringing in the right type of user?
-
Gus Pelogia shares how to use LLMs to build simple SEO tools without coding.
Talking points include:
What types of simple SEO tools are you talking about building?
Why should SEOs build these sorts of SEO tools by themselves?
How can you do this using Screaming Frog?
What is vector embedding and why is it important?
What is cosine similarity?
How do you use Screaming Frog and OpenAI to extract embeddings?
You then use LLMs to create a Python Script - why is a python script important?
What’s the end result that you’re trying to achieve?
What are some other simple SEO tools that SEOs could build using LLMs?
-
In this episode, Ben Howe shares the importance of not being put off by the horror-stories; leverage AI for at-scale SEO output. But do it SMARTLY.
-
Victoria Olsina shares the importance of building your own prompt libraries for your clients.
During the conversation we focusing on the following steps:
Data Collection: Gather extensive data from the client, including previous content, style guides, and brand guidelines.
Training the Model: Use this data to train a GPT, ensuring it understands the client's voice, preferences, and industry specifics.
Customization: Fine-tune the model to handle specific content types like blog posts, social media updates, and product descriptions.
Integration: Integrate the GPT with tools like content management systems and collaboration platforms for seamless use.
Continuous Improvement: Regularly update the model with new data and feedback to keep it current and effective.
-
Danielle Neah Amponsah shares why digital PR isn’t just for links - it’s a powerful tool to build your brand.
Talking points include:
How do you run a successful digital PR campaign in 2025?
How does digital PR integrate with other marketing channels?
Is digital PR part of SEO?
How do digital PR and SEO work more effectively together?
How do you measure the impact of a digital PR campaign?
How do you incorporate digital PR into an overarching marketing strategy?
How is digital PR changing?
-
Kevin Indig shares that the key to success in SEO for 2025 is automation.
Discussion points include:
1/ mining insights from forums, SERP Features, and top-ranking content
2/ creating massive amounts of baseline drafts for editorial content
3/ enhancing aggregator content programmatically
-
Erik Wikander shares that it is essential that you understand how AI will impact search behaviour and content creation.
Topics discussed include:
How will AI impact search behaviour?
How will AI impact content creation?
How do you create unique AI content that performs well in search?
How do you use AI for the entire SEO and content marketing process?
What are the downsides to this?
How do you compete if everyone is doing the same thing?
-
Ian Helms believes that AI doesn’t need to improve—SEOs and marketers need to get better at using it.
Talking points include:
How do you maximise the potential of AI?
What are the key limitations of AI?
Are these limitations likely to stay?
How do SEOs work smarter with their use of AI?
What tools should they be using?
How should they incorporate AI into their workflow?
What happens if you don’t use AI? Will you get left behind?
Are there certain SEO tasks that will never use AI for?
-
Bill Hartzer shares that you can use AI tools to help you do your job more efficiently.
Talking points include:
What AI tools are you referring to?
How do you use them as efficiently as possible?
How do you link everything up together?
How do you ensure that AI is doing a good job?
How do you know what to ask AI to do, and what to do yourself?
What other tasks are you planning on testing AI on?
-
Zack Kadish believes that in the age of AI, content marketers must prioritize human-centered, customer-first content.
Talking points include:
How would you summarise the AI-driven and evolving SERP landscape at the moment?
Why is it important to prioritize human-centered, customer-first content?
Why does this make it more likely that SEO will be a success in an AI-driven and evolving SERP landscape?
What does creating authentic, authoritative content that addresses real user needs look like in 2025?
Why does this strengthen trust, enhance user experience, and build brand credibility?
How do you measure the impact of this?
How do you continue to stay on top of the evolving SERP landscape and how do you know when to adapt your SEO strategy accordingly?
-
Ashley Segura and David Bain discuss the age-old debate: Quantity vs Quality.
Talking points include:
- How to produce content at scale
- What tools do you recommend?
- What type of content works best?
- How should content be produced?
- Do you favour in-house or agency?
- What data should be utilised?
-
Tamara Novitović shares the importance of predicting user needs with AI & secure backlinks that drive rankings and engagement.
Talking points include:
How do we Predict user needs with AI?
How does this help to secure backlinks that drive both rankings and engagement?
How important a ranking factor is user intent and how should we optimise for it?
What about engagement - how important a ranking factor is that?
How can AI be used to predict user search trends and behavioural patterns? (competitor analysis, algorithm impact, etc).
Can we provide AI with user data to help it better understand their needs?
What metrics do we use to track user behaviour?
Can we use AI to build a backlink strategy that attracts credible links?
-
Manuel Madeddu shares the importance of not being used by AI.
Discussion points include:
What are the challenges with AI?
What’s best practice?
What is a holistic approach?
How do you work on efficiencies?
What are your thoughts on search engines using AI?
-
Taylor Kurtz discusses the importance of utilizing AI as an ally, rather than viewing it as a threat.
Discussion points include:
Why might AI be a threat?
How do you turn it into an ally?
How do you use AI for different agency tasks?
- client communication
- report analysis
- content creation
- much more?
What sectors are you finding to be particularly suitable for the use of AI?
What about hallucinations?
Any other sectors that you are working with?
-
James Brockbank shares the importance of thinking about E-E-A-T as your brand’s online reputation.
Talking points include:
How can E-E-A-T your brand’s online reputation?
What aspects of E-E-A-T are key to doing this?
How do you align link building, content and brand signals?
What aspects of link building, content and brand signals do you focus on most and why?
Can you do this in an automated way?
How does this link together in an overarching strategy?
-
Chris Meabe shares the importance of including expert perspectives in your content.
Discussion points include:
How do you become an expert source?
What measurable impact does it have?
What statistics are Google using to quantify the level of expertise?
How do you demonstrate your level of expertise?
How do you enhance your level of expertise?
How do you become the reliable source?
- Visa fler
