Avsnitt
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Closing the sale is one of the most critical – and often most avoided – parts of the sales process. But in Ag, where relationships are long-term and buying decisions are well-considered, closing needs to feel confident, relevant, and in step with how your customer prefers to communicate.
In this episode, I unpack what closing really looks like in the Ag industry and why it’s not just about the final question – it’s about the lead-up. I walk you through different closing techniques (yes, with real examples you can use), the importance of finding the style that suits you – and how to adapt to the way your customer likes to be sold to.
We’ll talk:
Timing your close with intention
The difference between objections and a flat-out no
Why discounting isn’t a closing strategy
And how to build your own close style that actually gets commitment
Whether you’re new to sales or ready to sharpen your skills, this episode will help you move from pitching to closing with confidence.
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Come with me as I talk all things selling into Agriculture.
I'll be exploring the sales cycle, from connecting, pitching, handling objections & closing.
We will dive deep in DISC, Communication strategies and how understanding your strengths can be the difference to you loving what you do.
I'll also be interviewing sales reps, Ag managers, leaders within the Agricultural Industry to gain their perspective, so we can all sell better in the paddock.
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Saknas det avsnitt?
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Objections aren't roadblocks – they're buying signals in disguise.
In this episode of Selling in the Paddock, we unpack the difference between an objection and a hard “no” (yes, there is a difference) – and why learning to love objections is a game-changer in the ag sales world.Whether you're selling fertiliser, seed, tech, or livestock services, objections are part of the gig. But how you respond to them? That’s what separates the high performers from the rest.
We’ll dive into:
What an objection really means
How to spot a no vs an Objection
The 3 most common objections in ag sales – and how to handle them
How to stay calm, curious, and in control when you're pushed back
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When it comes to selling in agriculture, it’s not just what you say—it’s how you say it that makes the difference.
In this episode of Selling in the Paddock, I break down the four key communication styles—Visual, Auditory, Kinesthetic, and Audio Digital—and how understanding them can completely shift the way you connect with growers, stores, and your own sales team.
We explore:
What each style looks and sounds like in the field
Why using the wrong style can cost you trust (and the sale)
How to tailor your pitch to each communication preference
Real-life examples of how to adapt your style without feeling fake
How this links to the work of Mihály Csíkszentmihályi, the Hungarian psychologist behind the concept of “flow”
Plus, I’ll share tips for spotting your own natural communication style—and how to flex it based on who you’re speaking to.
👉 Take the Communication Style Quiz (https://take.quiz-maker.com/QQJQMFT36) to discover your own preference and start building better connections today.
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Ever wonder why some sales conversations just click and others feel like pulling teeth? In this episode, we dive into DISC – a powerful tool for understanding communication styles and how to adapt your sales approach to match your customer. Whether you're a high-energy D, a detail-loving C, or selling to someone completely different to you, I’ll break down how knowing your style (and theirs) can fast-track trust, connection, and results.
Link to videos of DISC styles
D style - https://youtu.be/ThlkrBe42zs
I style - https://youtu.be/FAWRUelDrFg?si=FCuNZbh__rQ4-tcf
S style - https://youtu.be/Qg17KT2gtqI?si=bnsjZ5Fu5PdWqVr6
C style - https://youtu.be/ccBw74BP4oc?si=yQdHT3Xju9GlJdmy
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We Don’t Switch Off: What Makes Ag Sales UniqueSelling in agriculture isn’t your average sales job. In this episode, I dive into what makes selling in ag different—from the lifestyle of living where you work, to the deeper relationships required to earn trust. I’ll unpack why grit, patience and timing matter more than polished pitches, and how understanding the heartbeat of the industry can make you a better rep, leader or coach.
Whether you're on the road, on the tools, or managing a team, this one will remind you why what you do matters—and how to do it better.
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From paddock to playbook: Meet your Ag Sales Coach
Meet your host Georgia Stormont, she has 15 years' experience selling into the agricultural markets, she is now a business owner who helps train Ag sales teams to boost confidence in selling.
Here about the reason why she decided to create this podcast and topics that will be covered and guest that will come on.
