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Ever feel like your social media could use a reset? Or maybe you’re stuck in the cycle of creating the same kind of content week after week?
In this episode, I sit down with social media strategist Peg Fitzpatrick to explore practical ways to breathe new life into your channels. Together, we dive deep into how to give your social channels the CPR they need, especially if you're noticing tumbleweeds in your engagement.
Ready to refresh your social channels and make social media fun again? Tune in to listen!
In this episode of the podcast, we talk about:
Signs of a stale social media presence The importance of balancing old and new content strategies Sparking creativity through platforms like Pinterest A Marie Kondo approach to social media Embracing video content like reels and b-rolls The importance of rest to prevent burnout…And More!
This Episode Was Made Possible By:Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guest:Peg Fitzpatrick is a social media powerhouse, co-authoring The Art of Social Media: Power Tips for Power Users with Guy Kawasaki and now debuting her solo book, The Art of Small Business Social Media: A Blueprint for Marketing Success. As the first head of social strategy for Canva, Peg knows social media, creativity and community.
Website: https://pegfitzpatrick.com/
The Art of Small Business Social Media: https://pegfitzpatrick.com/small-business-social-media-book/
Instagram: https://www.instagram.com/pegfitzpatrick/Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/329
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Ever thought about creating a bundle but felt overwhelmed by all the moving parts? Or maybe you’re just wondering if it’s even worth the effort?
You’re definitely not alone. In this episode, I sit down with the ever-fabulous Kate Doster, who’s practically a bundle guru. We spill the beans on why having a dedicated domain can give your bundle that extra “wow” factor and how kicking it off with a free bundle can supercharge your email list.
Kate and I dive into the nitty-gritty of using bundles as a strategic tool—how to pick the right contributors, the perfect timing, and even some laugh-out-loud moments about marketing myths and hustle culture. Because who needs to be grinding 24/7? (Hint: not us.)
So, if you're ready to dive into bundle magic without losing your cool, this episode is your jam. Trust me, it’s got all the practical tips and a sprinkle of fun. Let’s make those bundle dreams happen together!
This Episode Was Made Possible By:Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guest:Kate Doster is a 7 figure course creator & the host of the Do The Brave Thing Online Business podcast. It’s her sole & soul’s mission to prove nice people don’t have to finish last in business. Thanks for her spammer-face free sales techniques & bundle hosting ramp up system.
Website: www.katedoster.com
Instagram: www.katedoster.com/instagram
Facebook: www.katedoster.com/facebookGo to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/329
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Saknas det avsnitt?
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Let’s talk about the mysterious world of dark social—and no, it’s not some secret, underground social network (though that sounds way cooler than it actually is). It’s the stuff happening in the background, like when someone texts your TikTok video to their friend or shares your latest blog post in a DM. As a business owner, this is big because it means not all engagement is trackable by the usual likes and comments.
In this episode, I break down what dark social actually is, why it’s on the rise (hello, Gen Z!), and how it might be affecting your social metrics. You might be getting more engagement than you think—just not where you can see it. And don't worry, I’ll give you some practical tips to actually use this trend without pulling your hair out.
Here’s what’s in this episode:
what the heck dark social even is (and why you’ve probably been a part of it) why your Instagram likes might be down, but that doesn’t mean no one’s watching how brands are leaning into dark social with private communities and message-based sharing practical tips to adapt your content strategy for this private-sharing era (without doing the most) This Episode Was Made Possible By:Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/328
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Ever feel like your brand is just blending into the background? Or like you’re stuck under some kind of invisibility cloak (but not the cool kind from Harry Potter)? Well, good news—Chloé Nwangwu is here to help you break out of that! In this episode, we’re diving into why it’s time to stop calling yourself “underrepresented” and start seeing yourself as underrecognized.
Chloé, who started her career in international conflict resolution (no big deal, right?), shares how branding goes way beyond logos and color palettes. We’re talking about how branding and marketing work together to shape the way others treat your business—and how to create those memorable anchors that make your brand stick.
Plus, we’re throwing out ideal client avatars once and for all. Seriously, we’re done with those.
In this episode:
Branding vs. marketing—what’s the real difference? Why “underrecognized” > “underrepresented” How to create branding that sticks Storytelling that actually drives action Ditching ideal client avatars for good… and more!
This Episode Was Made Possible By:Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guest:Known as the Brand Scientist, N. Chloé Nwangwu is the director of NobiWorks, a brand visibility consultancy rooted in behavioral science. She unabashedly believes brands and visibility strategies not built with power dynamics and biases in mind should consider disappearing from this plane of existence.
That’s the Thanos snap treatment for the nerds out there.
NobiWorks equips underrecognized brands with visibility strategies and systems scientifically formulated to help them neutralize visibility biases while commanding — and keeping— attention in an increasingly crowded marketplace. Everything you do to be better seen, heard and understood should work. Full stop. And it is her personal mission to make that so.
Most recently, she advised the first refugee delegation to the UN.
Website: www.nobiworks.com
Instagram: http://instagram.com/nobiworks
LinkedIn: https://www.linkedin.com/company/nobiworks/, https://linkedin.com/in/nwangwuGo to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/327
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Ready to build your email list without becoming glued to Instagram? (Yes, it’s possible!)
In this episode, I chat with business strategist and systems guru Jessica Lackey about how she grew her newsletter without the social media hustle. Yep, you heard that right—no reels, no hashtags, just a beautifully crafted newsletter that people actually want to read. 😱
Tune in for:
How Jessica built a thriving newsletter without social media and why email might just be the secret sauce to sustainable business growth. Her genius strategy for making sales without turning every email into a “BUY NOW” pitch. Spoiler: It’s all about building real relationships over time. The importance of business systems (minus the overwhelm). Jessica breaks down how to create a structure that works for you—not against you. We’re talking sustainable, repeatable processes that make your life easier. Why podcast guesting > social media for reaching new audiences. If you’re tired of dancing for the algorithm, this one’s for you. How she turns her newsletter into a product and delivers so much value it practically sells itself (no spammy vibes here).Jessica’s approach is a breath of fresh air for anyone who’s over the "always-on" grind. And while you’ll learn some pretty smart tactics, you’ll also leave with a reminder that marketing doesn’t have to be a high-speed chase—it can be cozy, slow, and still wildly effective.
This Episode Was Made Possible By:Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guest:Jessica Lackey is a strategy and operations advisor who blends business strategy, practical application, and a human-centric approach to create sustainable businesses. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs.
Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community.
Website: https://www.jessicalackey.com/
Instagram: https://www.instagram.com/jessicalackey_consulting/
LinkedIn: https://www.linkedin.com/in/jessica-lackey/
Twitter: https://twitter.com/jslackeyGo to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/326
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Social media during election season? Yeah, it's a lot, right? 🙃 If you’re feeling a little overwhelmed, you’re definitely not alone.
In this episode, I chat with Megan Griffith and Josephine Agrawal about how businesses can keep things real without getting totally swept up in the political madness.
Ever wondered if your brand should speak up on social issues? Or if it’s cool to keep things light when the world feels heavy? This episode covers value-based content, mixing humor with serious stuff, and handling tough topics with a little more grace.
Tune in as we get real about the challenges entrepreneurs are facing right now, and share some down-to-earth advice to help you stay grounded when everything feels, well… a bit chaotic.
This Episode Was Made Possible By:Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guests:Josephine Agrawal is a Social Media Strategist and Agency Owner at Pomona Creative, a long-term social media agency for really smart social that sells. She's been telling brands’ stories, one post at a time, since Facebook called them "wall posts". Josephine is based in Denver, Colorado where she lives with her daughter and husband, spending time hiking, gardening and chasing around a toddler. Follow her on Instagram and LinkedIn.
Website: http://pomonacreative.com/
Instagram: https://www.instagram.com/pomonacreative/
LinkedIn: https://www.linkedin.com/in/josephinewood/
Megan Griffith is a content creator, neurodivergent life coach, and hair dye enthusiast. She is autistic and ADHD, and uses her lived experience and research skills to help other neurodivergent folks cope with their struggles, identify their strengths, and celebrate themselves, disability and all. She specializes in executive dysfunction, emotional dysregulation, and internalized shame, and has several programs and products (not to mention a wealth of free resources) available at her website, theneurocuriosityclub.com.Website: https://theneurocuriosityclub.com
Instagram: https://www.instagram.com/theneurocuriosityclub
YouTube: https://www.youtube.com/@theneurocuriosityclubGo to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/325
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Ever wondered how to make your podcast pitches actually stand out? Or maybe you're kinda stuck on where that line is between sharing your story and, well, not coming off as a walking ad?
In this episode, I’m hanging out with podcast pros Angie Trueblood, Mai-kee Tsang, and Brittney Lynn, as we dive deep into the world of pitching yourself for podcasts. We’re talking everything—from handling rejections (yes, they happen!) and tweaking your approach to the magic of being authentic and building real connections.
In this episode of the podcast, we talk about:
Why ditching PR lingo makes your pitch stand out. How to use rejections to refine your strategy. Tips on making it about the audience, not you. The importance of building real connections over transactional pitches. How to align your pitch with current events.…And More!
This Episode Was Made Possible By:Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guests:Mai-kee Tsang (She/Her) is The Sustainable Visibility® Mentor, Podcast Guesting Strategist, & ICF Certified Trauma-Conscious Leadership Coach.
She helps human-first business owners get heard & hired for their work in the world. Through the power of Sustainable Visibility® & Podcast Guesting Strategy, she’ll help you show up consistently in your business (not constantly!) without compromising your capacity, boundaries or your bottom line in the process.
Website: https://maikeetsang.com/
Instagram: https://www.instagram.com/maikeetsang/
LinkedIn: https://www.linkedin.com/in/maikeetsang/Brittney Lynn is the founder and CEO of The Human Connection Agency, a PR & Partnerships agency that serves purpose-driven entrepreneurs worldwide. She has nearly 15 years of experience working in the online marketing industry and has a passion for helping others grow their reach, revenue, and impact through strategic PR.
Brittney and her team have landed clients on hundreds of top-rated podcasts, in publications such as Forbes, Entrepreneur, Bloomberg, Wall Street Journal, New York Times, US News & World Report, and Washington Post and top local and national tv markets such as the Today Show.
Website: https://www.humanconnectionagency.com/
Instagram: https://www.instagram.com/humanconnectionagency/
LinkedIn: https://www.facebook.com/brittneyllynndotcom/Angie Trueblood brings her entrepreneurial spirit, innovative thinking, and extensive training experience to The Podwize Group, where she and her team specialize in consulting with and training PR firms and business owners on how to successfully pitch and secure podcast interviews for their clients and leaders. With years of experience running a podcast booking agency and hosting her own podcast, Angie has developed a deep understanding of the podcast industry on both sides of the mic. In addition to being featured on over 50 podcasts, Angie shares her expertise on the "Pitched" podcast, where she dives into the intricacies of the podcast industry and offers best practices for successful pitching…none of which include sending robotic, templated emails en masse to podcast hosts. This depth of expertise helps her equip teams with the strategies and insights needed to secure high-impact podcast features that drive growth and visibility.
Website: https://thepodwizegroup.com/
Instagram: https://www.instagram.com/thepodwizegroup/
LinkedIn: https://www.linkedin.com/in/angietrueblood/Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/324
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Is blogging dead? I saw this question floating around Threads recently, and honestly... why are people still asking this? Of course, blogging isn’t dead! But if you’ve been scratching your head wondering if it’s still a good way to grow your biz, drive traffic, and snag some new leads, then you’re in the right place.
Today, I’m chatting with KP and Jessie from Inkpot Creative. We’re diving deep into how blogging has evolved, why it still matters, and how you can make it work for you in 2024 and beyond.
In This Episode, We’ll Spill the Tea On:
Why the “blogging is dead” rumor just won’t die (and why it's so not true). How to use blogging to bring in traffic and leads without losing your sanity. The keyword-first approach—AKA your new BFF for blogging success. How to write blog content that doesn't just sit there collecting dust but actually converts. Our fave ways to promote your blog (hint: we’re all about that repurposing life). Why AI isn’t coming for your blogging job (if you do it right). Tips for staying consistent, updating old posts, and not burning out. This Episode Was Made Possible By:Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guests:Inkpot Creative® is a queer-led design studio founded by KP building unconventional, impactful brand and website experiences for photographers who are leading their industry by creating something different.
Website: https://inkpotcreative.com/
Instagram: https://instagram.com/inkpotcreative
TikTok: https://www.tiktok.com/@inkpotcreativeGo to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/323
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Okay, we’ve all seen it—those posts that seem designed just to make you angry. Yep, that’s rage-baiting, and it’s everywhere. In this episode, I’m breaking down what exactly rage-baiting is, why it works (ugh, thanks algorithms), and how it sneaks onto your feed. We’ll also chat about how it’s related to other viral tactics like clickbait, satire, and our chaotic cousin, shitposting.
As always, I’m keeping it real. I’ll dive into why rage-baiting might drive engagement in the short term, but it can seriously hurt your brand in the long run. Plus, I’ve got some tips on how to steer clear of these tactics while keeping your content positive, authentic, and—most importantly—not rage-inducing. If you’re tired of seeing the internet become one big angry mess, this episode’s for you!
What You’ll Learn:
What rage-baiting actually is (and why it makes you SO mad) How viral tactics like clickbait, satire, and shitposting are related but not as toxic Why rage-baiting gets tons of engagement but isn’t worth it for your brand How mindful marketers can avoid the temptation of using these negative tactics Some tips for keeping your content authentic and positive (no anger required!) This Episode Was Made Possible By:Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Savvy Social School Workshop
For those in the Savvy Social School, don't forget our live workshop next week: "Profit from your POV." We're bringing you fresh strategies directly from the Andréa Jones marketing playbook: https://onlinedrea.com/school
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/322
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I RETIRED MY SERVICES.
Sorry to shout but I'm scared-cited about this huge change. In this episode, I share my journey through an emotional and strategic pivot. From the challenges of balancing work and motherhood to the decision to retire from my social media management agency, I'll walk you through it all. We'll dive into reflective marketing, leveraging personal brands, and how leaning into my values of communication and integrity helped guide my way.
Plus, I'm planning some exciting future events and will give you a sneak peek! Join me as we untangle the complexities and rewards of making a business pivot.
This Episode Was Made Possible By:Sked Social
A pivot is not just about survival; it's about seizing new growth opportunities. With Sked Social, you’re equipped to scale your brand or agency, no matter how the market shifts.
Sked’s social media management platform provides advanced scheduling, streamlined collaboration, frictionless approvals, in-depth analytics and multi-account oversight—all from a single, powerful dashboard. Plus, Sked knows pivoting platforms can be a headache, so they’re making it simple and affordable.
Join Sked today and pay nothing until your current contract ends. Terms and conditions apply: https://skedsocial.com/switch-without-a-hitch/switch-to-sked-social-for-free?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=marketing_pivot_episode
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/321
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Is saying "link in bio" old news?
Or maybe you've heard the chatter about ManyChat and want to know more?
You’re in the right place! In this episode of the Mindful Marketing Podcast, I’m talking about how Instagram's go-to CTA is evolving, what could be next, and how you can keep up. I’ll also spill the tea on what’s actually working for conversions right now.
Tune in to stay ahead of the game and learn how to roll with these changes without the stress.
This Episode Was Made Possible By:Sked Social
In a world where link-in-bio functionality could be fading, consolidating your social media management tools is the key. Choose a platform that not only keeps up with the trends but brings all the essentials together.
Sked Social has you covered—with advanced auto-posting (including Instagram Stories with link stickers), AI-powered reporting and content creation, and a link-in-bio featuring a clickable image grid.
Plus, Sked offers fair, predictable pricing, and because they know switching platforms can be a hassle, they're making it easy: join Sked Social today and pay nothing until your current contract ends. Terms and conditions apply: https://skedsocial.com/switch-without-a-hitch/switch-to-sked-social-for-free?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=link_in_bio_episode
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/320
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Curious about how real business owners are leveraging Threads for growth?
In this roundtable episode, I’m joined by four incredible entrepreneurs—Melissa Litchfield, Lennox Saint, Jereshia Hawk, and Becky Mollenkamp—who share their hands-on strategies for building community and driving interest in their businesses on Meta's Threads platform.
We discuss everything from engaging authentically to creating content that resonates, all while navigating the unique opportunities and challenges Threads presents.
In this episode of the podcast, we talk about:
The diverse approaches these entrepreneurs take on Threads How to define success on the platform The balance between transparency and privacy in personal posts Tips for engaging effectively with your community on Threads Real-life examples of how Threads can drive business results…And More!
This Episode Was Made Possible By:Sked Social
Why settle for a lackluster social media management tool when you could be using Sked Social? With unlimited collaborator access, streamlined approvals, and advanced auto-post technology that lets you post to all major platforms (including Threads!), Sked Social offers everything you need. They provide 24/7 support from real humans, and transparent, scale-friendly pricing.
Sked understands the fuss and cost involved in switching platforms, so they’re making life easier. Join Sked Social today and pay nothing until your contract with your existing provider ends. Terms and conditions apply: https://skedsocial.com/switch-without-a-hitch/switch-to-sked-social-for-free?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=threads_round_table_episode
2024 Instagram Bootcamp
You don’t need to go ✨Viral✨ on Instagram... you need to get Profitable!
Learn the IG Strategies that focus on profitable engagement, NOT empty attention, at the FREE 4-Day Instagram Bootcamp for Founders, Biz Owners, & Content Creators.
From August 19-22, invest 4-days of rewarding work into setting your business up for a major success shift on Instagram: https://onlinedrea.com/bootcamp
About the Guests:Melissa Litchfield is a 36-year-old, southern California native, currently living in Mobile, Alabama. For the past 9 years, she’s been helping online entrepreneurs and small businesses market themselves online with paid and organic traffic.
She owns Litchfield Media Co, a digital marketing company that helps small businesses and entrepreneurs skyrocket their impact and revenue with paid traffic. Melissa also manages two rental properties and a new custom clothing apparel brand for babies and toddlers. She lives with her husband, who serves in the US Coast Guard, and her daughter, Madeline.
Website: http://www.litchfieldmedia.org/
FREE Ad Resource: https://litchfieldmedia.org/proven-pixel-permit
LinkedIn: https://www.linkedin.com/in/melissa-litchfield/
Instagram: www.instagram.com/litchfieldmedia
Facebook: www.facebook.com/litchfieldmedia
Threads: www.threads.net/@litchfieldmedia
YouTube: https://www.youtube.com/channel/UCZo0yDnY8j037krj0722eRw
Twitter: twitter.com/litchfieldmedia
Pinterest: www.pinterest.com/litchfieldmedia1
Tiktok: www.tiktok.com/@litchfieldmediaBecky Mollenkamp is a business accountability coach who guides entrepreneurs through the transition from small business owner to agency CEO (without selling their soul).
Website: https://feministfounders.co/
Podcast: https://feministfounders.co/episodes/
Instagram: https://www.instagram.com/beckymollenkamp/Lennox Saint is the Threads Guy.
In 2021, Lenny graduated with a Juris Doctor law degree from the University of Western Australia. However, a year earlier, he became depressed, realized he hated law, and couldn’t envision a career in it. So on graduation day, he quit to start Saints Coaching — inspired by his late mum’s emphasis on quality education and her own business, Saints Clothing.
Despite investing 3,000 hours and $80,000 into a failed course, Lenny persevered. Since July 2023, he’s spent 1,500+ hours creating Threads content, building a community of over 6,000 followers.
Recognized by Buffer as one of “7 Creators on Threads to Watch,” Lenny continues his mum’s mission with Saints College, a Skool community for Threads creators, now boasting over 500 members and ranked as a Top 500 Skool group.
Threads: https://www.threads.net/@lennox_saint
Jereshia Hawk is a sought after business coach and sales expert who grew her business from $0-5 million in less than 5 years with organic marketing, a lean team, and high profit margins. She helps high-achieving, industry experts launch scaleable group coaching programs by packaging and positioning their intellectual property and strategically repurposing live videos to generate new leads. She's dedicated to seeing more coaches leave a positive impact and creating a lasting legacy by leveraging the profit from their business to contribute to the growth of their personal net-worth. For more information, head to jereshiahawk.com.
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/319
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It's been one year since Meta introduced Threads, and there's a lot to unpack.
In this solo episode, I dive into the good, the bad, and the ugly of using Threads as a business owner. We'll explore whether you should be on this platform, how to make it work for your business, and what you need to be cautious about.
From personal connections to algorithm quirks, this episode covers it all.
In this episode of the podcast, I talk about:
How Threads fosters personal connections The refreshing ad-free experience on Threads The charm of unprocessed, real-time content The good and bad of Threads’ algorithm Challenges with real-time updates and search functionality How scheduling posts can impact the platform's charm Why Threads might not be suitable for every business Success stories and real-world examples of leveraging Threads…And More!
This Episode Was Made Possible By:Sked Social
Ready to elevate your social media game? With Sked Social, seamlessly add Threads into your mix. Auto-post Threads, Instagram Reels and TikToks with custom covers, mixed media carousel posts, and even Instagram Stories with link stickers.
Love batching content? Sked’s got you covered. Upload your media in bulk and customize captions across platforms in one go. Save time and get more done. Plus, Sked is with you every step of the way. Enjoy expert support from a real person you'll come to know well. Your dedicated Customer Success Manager will guide you through onboarding and provide all the training you need to maximize the platform.
Get started with Sked Social today and watch your social strategy soar: https://skedsocial.com/why-sked-social?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=threads_birthday_episode
2024 Instagram Bootcamp
You don’t need to go ✨Viral✨ on Instagram... you need to get Profitable!
Learn the IG Strategies that focus on profitable engagement, NOT empty attention, at the FREE 4-Day Instagram Bootcamp for Founders, Biz Owners, & Content Creators.
From August 19-22, invest 4-days of rewarding work into setting your business up for a major success shift on Instagram: https://onlinedrea.com/bootcamp
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/318
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What if curiosity could be your secret weapon in marketing?
I’m thrilled to have Emily Aborn on the show to explore how sparking curiosity can transform your content and engage your audience like never before. Emily broke down the four types of curious people plus shared some oh so needed practical tips for making your content irresistibly engaging.
The insights you’ll gain in this episode will help you connect more deeply with your audience and drive more meaningful interactions.
Dive in and discover how to make your marketing strategy not just effective but also fun and engaging!
In this episode of the podcast, we talk about:
The four types of curious people How to use curiosity to engage your audience Practical tips for infusing curiosity into your marketing content Why less detail can sometimes lead to more engagement How storytelling can be a powerful tool in curiosity marketing Curiosity Marketing beyond social media…And More!
This Episode Was Made Possible By:Sked Social
Are you looking for seamless collaboration on your social media management platform? Don't risk security by sharing seats, or paying extra just to add team members.
With Sked Social, you get unlimited seats at no extra cost. Simplify your workflow by managing all your social media accounts from a single, easy-to-use dashboard, and keep all your stakeholders in one place. Spend less for effective social media management, with flexible, predictable pricing that grows only when your social portfolio grows.
Get started with Sked Social today and take your social strategy to the next level: https://skedsocial.com/why-sked-social?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=curiosity_episode
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
2024 Instagram Bootcamp
You don’t need to go ✨Viral✨ on Instagram... you need to get Profitable!
Learn the IG Strategies that focus on profitable engagement, NOT empty attention, at the FREE 4-Day Instagram Bootcamp for Founders, Biz Owners, & Content Creators.
From August 19-22, invest 4-days of rewarding work into setting your business up for a major success shift on Instagram: https://onlinedrea.com/bootcamp
About the Guest:Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s owned and operated brick-and-mortar as well as two online businesses. She’s worked with 100+ industries as a copywriter, helping her clients increase their visibility, and build relationship and community-based businesses. She has a knack for unlocking her client’s unique voices and bringing their personality to life.
For fun, she enjoys the nerdiest of word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde.
Website: https://emilyaborn.com/
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
Facebook: www.facebook.com/emily.catherinegrace/
Content with Character Podcast: https://emilyaborn.com/content-creationpodcast/Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/317
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Ever feel like your marketing efforts are getting lost in a sea of tech tools and automation jargon? Let's cut through the noise and get back to basics with systems that actually work for you!
In this episode, Nikki McKnight joins me to dive into the often overlooked side of marketing automation—what we need to consider before getting lost in the tech and tools. We'll explore the foundational elements of systems and operations, breaking down the essentials that ensure your business runs smoothly and effectively.
Nikki shares her journey from a curious kid fascinated by how things work to a seasoned systems and ops expert. We discuss the critical questions to ask before choosing tools, the difference between automated and automatic systems, and how to make decisions that keep your business flexible and resilient.
In this episode of the podcast, we talk about:
Understanding the difference between systems and operations Key questions to ask before choosing project management tools Why striving for automatic over automated systems can make a difference How to avoid being overly reliant on a single person or platform Real-life examples of simplifying processes to improve efficiency Insights into selecting the best tech tools to support your business goals…And More!
This Episode Was Made Possible By:Sked Social
Sked Social champions the power of automation to elevate your social media marketing game.
Stop wasting hours posting manually and instead claim back your work/life balance with advanced auto-post tech that even lets you post Instagram stories with link stickers.
Plus, simplify internal approvals and share review links with clients for easy sign-off with Sked’s streamlined approvals process; and harness the power of Sked’s AI to automate reporting and other tedious tasks. Sked gives you the insights you need to supercharge your socials and the freedom to keep your content fresh and creative: https://skedsocial.com/why-sked-social?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=automation_episode
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Digital Brain PowerPack
Your past content has stories, insights, and value that deserves another day in the spotlight.
The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/
About the Guest:Nikki McKnight is the operations and systems strategist behind the success of founders driven to build businesses beyond themselves.
With over 15 years of experience in operations and logistics, Nikki has honed her craft in optimizing operations, enhancing communication, and nurturing high-performing teams across diverse business landscapes.
Driven by a fascination for the magic behind the scenes of film and TV, Nikki sees herself as the director of the unseen processes. She believes that true admiration for success lies not just in the spotlight but in understanding the backstage mechanics that make it possible.
Outside of ops, Nikki is a speed reader of queer romance novels, a connoisseur of stand-up comedy, a devotee of feminist movie podcasts, and an enthusiastic consumer of all things caffeinated.
Website: https://theopsshop.biz/
Instagram: https://www.instagram.com/iamnikkimck/
LinkedIn: https://www.linkedin.com/in/nikkimcknight/Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/316
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Struggling to keep up with important dates and client engagement? Ever wondered how automation can help you manage your business and personal life better?
I’m sitting down with powerhouse guests Colie James, Brianca Kirkman, and Dama Jue to unravel the magic of marketing automation. We dive deep into how automation tools like Airtable, ManyChat, and ThriveCart can transform your business, help you remember those crucial dates, and keep your operations running smoothly, even when you're offline.
From Brianca’s unique approach to using automation to personalize client experiences to Colie’s game-changing birthday sale strategy, and Dama’s insightful take on maintaining a human touch.
On top of that, we share real-life stories of how automation has saved our bacon and the emerging trends in marketing automation. Tune in and get inspired to take your automation game to the next level!
In this episode of the podcast, we talk about:
Our marketing automation origin stories Real-life examples of how automations have save our businesses Favorite tools and why we can't live without them Practical tips for balancing automation with personal engagement Trends in marketing automation and what to expect in the future Strategies for making automations align with your business values…And More!
This Episode Was Made Possible By:Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Social Media Launch Planner
If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: https://onlinedrea.com/launch/
About the Guests:Brianca Kirkman, MA is a Marketing Operations and Automations Consultant and the author of It Ain’t Rocket Science, Friend! How to Position Your Expertise, Build an Authentic Personal Brand, and Plan a Profitable Launch in 90 Days. Brianca specializes in helping executives, entrepreneurs, and CEOs build, launch, and grow sustainable marketing systems through simple online marketing strategies and advanced automations. Brianca has assisted her clients in generating over $500,000 in first time launches and has coached over 600 women between three core programs since July 2020.
Website: https://www.briancajohnson.com/
Instagram: https://www.instagram.com/thebriancajohnson
LinkedIn: https://www.linkedin.com/in/thebriancajohnson/
Facebook: https://www.facebook.com/thebriancajohnsonColie James is a Disney-loving family filmmaker, Workflow & Automations Guru, and the host of the Business-First Creatives podcast. Based in Boulder, Colorado, her heart pumps in helping photographers & creative service providers automate their systems, reclaim their time and get back to living!
With 10+ years in the creative space, Colie believes every creative deserves to build a business that is sustainable and profitable, and no one should quit their 9 to 5 only to work 24/7 [in their business].
The truth—automated systems can save us all from being overworked and overwhelmed.
When Colie isn’t building killer workflows and automations, you can find her spending some much needed time with her husband, James, daughter Chloe, or [you guessed it] at Disneyland.
Website: https://coliejames.com/
Instagram: https://www.instagram.com/coliejames/
YouTube: https://www.youtube.com/channel/UCxcLZK2bRicOuay5SiQ8luw
LinkedIn: https://www.linkedin.com/in/colie-james-936ab0252/
Business-First Creatives Podcast: https://pod.link/1626652456Dama Jue is a funnel strategist and Thrivecart expert who loves helping biz owners build a profitable and impactful online presence through strategic funnels and all the automation you never knew you needed with high-impact-low-stress trainings and templates. Don't miss her collection of modern, conversion-optimized Thrivecart templates!
Websites: https://damajue.com/, https://thrivecarttemplateshop.com/
Instagram: https://instagram.com/damajue, https://instagram.com/thrivecarttemplateshop
Facebook: https://facebook.com/damajuellc, https://www.facebook.com/thrivecarttemplateshop
Threads: https://www.threads.net/@damajueGo to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/315
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If you’ve ever felt like a marketing hot mess, you’re in for a treat.
I have the incredible Lucy Reyes from Cheers to Productivity joining us. Lucy’s journey from a burnt-out corporate employee to a productivity expert is both inspiring and full of practical insights.
In this episode, we’ll explore how to automate your marketing tasks efficiently, the power of tools like Trello and Zapier, and the crucial balance between automation and the human touch. Lucy shares her top tips for identifying the small, repetitive tasks you can start automating today, and how to avoid common pitfalls.
Plus, we discuss the importance of rest and mindfulness in maintaining productivity. If you're ready to make your marketing more efficient and less overwhelming, this episode is a must-listen.
In this episode of the podcast, we talk about:
The surprising journey that led Lucy Reyes to become a productivity expert. The key to identifying which marketing tasks to automate first How small automations can have a big impact on your daily workflow The common mistakes people make when setting up automations How Trello can transform your marketing strategy Why balancing automation with a personal touch is crucial for business success…And More!
This Episode Was Made Possible By:Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Digital Brain PowerPack
Your past content has stories, insights, and value that deserves another day in the spotlight.
The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/
About the Guest:Lucy Reyes is a wifey, mama of two, a Productivity + Trello Strategist, course creator, podcaster, membership owner and the founder of Cheers to Productivity. (Does having multiple hats sound familiar? LOL). In 2020, she left her corporate career to go all in and use her Business degree and 8+ years of experience in a much more meaningful way. Now, her passion lies in helping online business owners maximize their efficiency and increase profits without doing more. ♥ You don’t need to ‘do it all’ - you need to do it well. ✨
Website: http://cheerstoproductivity.com/
Instagram: https://www.instagram.com/cheerstoproductivity/
LinkedIn: https://www.linkedin.com/in/cheerstoproductivity
Cheerful Productive Chats Podcast: https://cheerstoproductivity.com/podcast/Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/314
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What would it feel like to spend less time on manual marketing tasks and more time on projects that light you up?
In this episode, we explore how marketing automations can save you time and keep you balanced, even when life gets busy (like when you’re holding a baby who loves to be held by mama and mama alone!).
Join me as I dive deep into the world of marketing automations, sharing the tools I love and use daily for myself and my clients. From the basics to advanced tactics, this episode covers how automations can streamline your business processes, improve customer experience, and allow you to breathe creativity into your work.
In this episode of the podcast, I talk about:
What Crocs and abandoned carts have in common Some of my favorite marketing tools A more mindful approach to automation AI-powered chatbots and social listening tools The end of “link in bio” thanks to automation The best email marketing tool for beginners…And More!
This Episode Was Made Possible By:Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Digital Brain PowerPack
Your past content has stories, insights, and value that deserves another day in the spotlight.
The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/313
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What's the secret to transforming your Facebook group from a ghost town to a buzzing, engaged community?
I’m chatting with Facebook groups with expert Christina Jandali and she's giving us a masterclass for building community online.
We explore practical strategies for growing and engaging with Facebook groups, discussing the nuances of maintaining active communities and reviving inactive ones.
Christina shares her insights on balancing engagement with authentic connections and offers tips for creating purposeful, conversational content that resonates with your audience.
In this episode of the podcast, we talk about:
Christina's transition from finance to online business The impact of community and connection in Facebook groups How to ask better pre-join questions Using mindless questions to set up your community for real connections If it’s worth reviving an inactive Facebook group How to make money using Facebook groups…And More!
This Episode Was Made Possible By:Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
The Feed Private Podcast
The Feed Private Podcast is for business owners who want to go deep into the weeds of social media without feeling (or getting) lost.
Social Media is constantly evolving, so it’s super easy to get left behind, but with The Feed Private Podcast, not only will you stay informed, you will come away from each episode with actionable insights on what your business can to do stay ahead of the social media game: https://onlinedrea.com/the-feed/
About the Guest:Christina Jandali is a confidence-boosting, cash creating Business Growth Strategist who helps coaches and course creators build a raving fan base and produce scalable profits by hosting a free Facebook group.
She is a self-made millionaire who started her business from ground zero during maternity leave from her corporate job when she decided it was time to build her own dreams, not someone else's. She's since sold thousands of digital products and programs in more than 68 countries.
Website: http://deliveryourgenius.com/
Facebook: https://www.facebook.com/DeliverYourGenius
Instagram: https://www.instagram.com/christina.jandaliGo to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/312
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I’m diving into the evolving world of social media with three incredible guests who are making waves on Substack. Kathleen Oh, Becky Mollenkamp, and Tara McMullin share their unique journeys and insights into why they left traditional social media platforms behind and found success on Substack.
In this episode, Kathleen discusses her journey from being banned on Instagram to thriving on Substack by discussing safe psychedelic use. Becky shares how she transitioned from traditional email marketing to Substack, finding a sense of relief and community. Tara talks about her experience in leaving ConvertKit and focusing on Substack to explore the future of work and online business.
This episode is packed with valuable insights for anyone looking to redefine their online presence and build authentic connections.
In this episode of the podcast, we talk about:
Using Substack to foster a genuine community Ways to monetize content on Substack How to leverage Substack’s features for better engagement Key tips for maintaining authenticity in your online presence Rebuilding your audience after being banned The collaborative writing community that lives on Substack Concerns about the future of Substack…And More!
This Episode Was Made Possible By:Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Social Media Day Summit
Social media is not dead. It is simply evolving. And that's what we're exploring at the Social Media Day Summit. Join me and my fellow experts on June 30th as we dive into innovative strategies and timeless tactics designed to empower social media marketers, freelancers, agency owners, and anyone else ready to take their social media strategy to the next level.
Grab your ticket today for $10: https://onlinedrea.com/smd/
About the Guests:Becky Mollenkamp is a business accountability coach who guides entrepreneurs through the transition from small business owner to agency CEO (without selling their soul).
Website: https://feministfounders.co/
Feminist Founders Podcast: https://feministfounders.co/episodes/
Instagram: https://www.instagram.com/beckymollenkamp/Tara McMullin is a writer, podcaster, and critic. She's the creator of What Works, a podcast and newsletter that rethinks work, business, and leadership for the 21st-century economy. Tara uses critical theory, philosophy, and economics to make sense of both systemic challenges and everyday practice. She's also the co-founder of YellowHouse.Media, a boutique audio and video production agency that helps changemakers create remarkable media. Her work has been featured in Fast Company, Quartz, and The Muse.
Website: http://yellowhouse.media/
What Works Podcast: http://whatworkspodcast.com/
Newsletter: http://whatworks.fyi/Kathleen Oh (she/her) is an Integration Coach, writer, and advocate for safe drug use, specializing in psychedelics. With over 25 years of experience in mental health, she's been in private practice since 2007. Kathleen's coaching services are tailored to support individuals navigating high-stress, high-performance careers, prioritizing their personal growth and well-being.
Website: http://coachkathleenoh.com/
Substack: http://ohmyheart.substack.com/Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/311
- Visa fler
