Avsnitt
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In this episode, we’re joined by Søren Schønnemann, CEO, Factbird, the SaaS provider that helps manufacturers maximize their performance through manufacturing intelligence from Operator to Process Engineer to Plant Manager,
We talk to Søren about the hiring strategy and organizational evolution that he's taken the company on to support their rapid growth, from 8 to 90 people while going from startup to breaking 10m Euro in ARR in less than 4 years.Here are some of the key questions we address:
- Why was his first 2 hires a Talent Aqcuistion specialist and a Sales Ops way before they had a commerial and GTM team in place?
- How has his hiring philosphy evolved as the company needs evolved?
- How do you balance the need for personal growth of staff vs the need of organization growth?
- What have been some of the most tricky challenges through this growth spurt and how did they handle them?
- Which are his biggest lessons learned from growing the organization at this pace, and what would he do differently next time?
Tune in to learn how Søren and his team have supported the need of the organization with a unique look at who to hire at what point in time, spoiler alert it is not sales people to start with, to get to the 10m Euro mark.
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In this episode, we’re joined by Karel Callens, CEO & Founder, Luzmo, an embedded analytics platform, purpose-built for SaaS companies. They bring complex data to life with beautiful, easy-to-use dashboards, embedded seamlessly in any SaaS or web platform and are doing serving many well known customers across Europe and US.
We explore with Karel the concept of stacking S-curves on top of each other, making sure to always make the most of opportunities ahead and support an upward trajectory, even when that means pivoting, changing ICPs and more to make sure to fuel future growth!Here are some of the key questions we address:
- How do you know it’s time to evolve or expand your ICP?
- What’s the actual process you use when making that kind of pivot or expansion?
- When you make a move to a new ICP, what happens to the existing one?
- What impact does this kind of ICP shift have on the org structurally and culturally?
- How do you align Sales, Marketing, Product, and CS around what might feel like a moving target
- What have been your biggest missteps in making these transitions - and what did you learn from them?
- We talked about stacking S-curves”—how do you plan that kind of growth without losing focus or diluting execution?
Tune in to learn how Karel and his team have set up a process to future-proof their business and always be ready for the next thing, not just to follow but to lead and control their business destiny.
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Saknas det avsnitt?
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In this episode, we’re joined by Massimo Arrigoni, CEO, Beefree, a powerful design suite that lets you create no-code beautiful, high-performing emails that work with any marketing platform. Today the Beefree platform is embedded in over 1000 SaaS products powering the email component for some of the most well-known SaaS companies in the world.
We explore how an embedded and white label product strategy has fueled Beefree's growth and specifically what the learnings are from this journey.Here are some of the key questions we address:
- What does it really take from a company to offer an embedded white-label product?
- How do you determine if a part of your product is a good candidate to be sold as an embeddable component?
- What are the key differences between a traditional SaaS GTM strategy and an embedded/white-label model?
- How do you price an embeddable SaaS component to reflect the value it provides without overcomplicating contracting?
- How do you mitigate the risks or limitations of not being a domain expert in the industries you're embedding into?Tune in to learn how Massimo and Beefree have leveraged an embedded strategy to grow to 15m+ USD in ARR, 30% year on year growth with practically 0 churn and a happy customer base all over the world.
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In this episode, we’re joined by Anna Jäger, VP Marketing at Sinch, a global leader in customer communications with over $3B in revenue and operations in 60+ countries. Anna shares hard-earned lessons from expanding into the U.S. - one of the most competitive and complex SaaS markets in the world.
We explore how marketing strategies, buyer expectations, and team dynamics shift dramatically when crossing the Atlantic, and why failing fast, bold messaging, and the right hires are essential to making it work.Here are some of the key questions we address:
- What makes U.S. marketing radically different from EMEA?
- Why do ROI-driven messages matter more in the States?
- Should your first U.S. hires be local or from your European team?
- What budget and timeline should you plan for?
- How do you build one unified brand across very different regions?
Tune in to learn how Anna and her team cracked the code and what you can take away for your own U.S. expansion journey.
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In this episode, we sit down with Ashley Faus, Head of Lifecycle Marketing at Atlassian, to unpack what lifecycle marketing really means and how one of the world's best-known SaaS companies makes it work at scale.
Ashley walks us through Atlassian’s approach to lifecycle marketing across its vast product suite, shares key moments that matter most in the customer journey, and breaks down what a successful campaign looks like in action.
In this episode, you'll learn:
What lifecycle marketing is (and what it isn’t)
How to identify the most critical touchpoints in the customer journey
The metrics that matter most
The pitfalls even experienced marketers fall into
Whether you're running onboarding flows, retention campaigns, or upsell motion - this episode is packed with takeaways for any marketer looking to drive sustainable growth.
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In this episode, we sit down with GTM strategist and best-selling author Maja Voje to dive deep into the concept of the Early Customer Profile (ECP) - and why it’s more important than ever in the AI era. Maja explains what defines an ECP, where to find them, how to speak their language, and how to avoid the most common mistakes when launching new (especially AI-driven) products.
We explore how to validate willingness to pay, protect yourself from underpricing, and structure a GTM team for success. This episode is a must-listen for anyone launching new products or features - whether you're an early-stage startup or an established company entering new territory. Here are some of the questions we addressed with Maja:
What is an Early Customer Profile (ECP) and how does it differ from an Ideal Customer Profile (ICP)?
Where and how can you find your ECPs - especially in AI-related markets?
How should you message and sell to early adopters who are skeptical or risk-sensitive?
How do you validate willingness to pay before fully launching a product?
What pricing models work best in early-stage AI product launches - and how do you avoid underpricing?
What are the most common GTM pitfalls when launching new products or features?
Who should be on your internal "launch squad" to successfully bring a new AI product to market?
Tune in and find out how you can successfully launch your new AI feature set.
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In this episode, we speak with Frederic Laziou, CEO, Puzzel, a leading European provider of cloud-based contact center solutions, helping businesses deliver seamless customer service across multiple channels. Their AI-powered CX platform integrates voice, email, chat, and social media, enhancing efficiency and personalization. With 25+ years of experience, Puzzel continues to innovate, ensuring businesses stay ahead in customer engagement.
We talked with Frederic about their journey well on their way to reaching 100m Euro in ARR, how M&A has been an important strategy, and a focus on defining a product operating model that supports sustainable and continued growth. Specifically in this episode, we discuss how a focus on building the right things from a product perspective is key, which also at times means sunseting product programs and features that don't support the P&L in a positive manner.
How do you assess which features are adding real value versus those that are just adding complexity?Once you identify redundant or low-value features, what practical steps do you take to sunset them? How do you communicate this to customers, and what challenges can you expect to face in ensuring a smooth transition?What are the biggest cultural or leadership challenges shifting from a "feature factory" mindset to an outcome-driven approach?This and much more. Tune in to learn mode from Frederic and his team's journey moving away from a feature factory to an outcome-driven product approach that drives tangible financial value to both the customer and the business.
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In this episode, we speak with Maja Lindström, CPO, Talentech, a leading developer of HR providing a seamless talent journey through a centralized platform. With main hubs in Oslo, Amsterdam, Stockholm, Helsinki, and Copenhagen, Talentech's scalable solutions support every stage of the talent pipeline, offering personalization and flexibility to meet tomorrow's challenges.
We talked with Maja about their M&A journey, 8 acquisitions to date and counting, and how you make the unifying process work from a product and technical staff perspective. Some of the questions we discuss in this episode are:
First, what are the different underlying strategies that can fuel an M&A strategy of this nature?What is the process of "onboarding" separate product teams into a new unified and larger team working on a platform strategy?What are the most common pitfalls to avoid here, and why?What is the process of integrating different products, at times on different tech stacks and different maturity levels?To be successful with this amount of frequent and large acquisitions, it requires a lot from the organization. Which are the key players, processes and characteristics needed from an organization to be successful in a process like this?How do you find a balance between product autonomy vs central platform thinking to avoid losing speed in deployment and releases?This is for all the product leaders out there and people considering an M&A strategy. Tune in to learn mode from Maja's journey of acquiring and integrating 8 product organizations into one platform unit.
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In this episode, we speak with Mie Elmkvist Schneider, VP of Sales & CS, Queue-it, a leading developer of virtual waiting room services, empowering 1,000+ organizations worldwide to build and nurture trust with 25+ billion visitors annually by delivering reliable, fair, and transparent online experiences.
We talked with Mie about the important measures and KPIs to track for a sales leader when focusing on profitability. Some of the questions we discuss in this episode are:
What does your Sales Leadership Dashboard look like - what metrics are you keeping track of?What are the key metrics when focusing on profitability vs growth?Which are key metrics to focus on in new client acquisition vs existing customer expansion?Who is involved, why, and how in the ongoing process of monitoring these KPIs, and triggering necessary actions if/when needed based on deviations?What tool stack do you use to track this?This is for all the sales leaders out there, tune in to see if your dashboard aligns with Mie's and if there are any KPIs that you also need to double down on.
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This is a special episode with our very own MC, our new Head of Community Management over here at SaaSiest! We're building this community in the open together with all of you, and in this episode, we want to invite you on the inside, for you to start getting to know MC! And yes she does have full name, it is Marie Claire, but everyone calls her MC and we hope you will too 😀!With MC's arrival, we can now get even closer to you, and create even more personal experiences and content helping you accelerate your career. As you can imagine we are thrilled to have her here and we are confident you will see the great impact from her work very soon.So, who is this MC? What makes her all that special ❤️Tune in and find out for yourself - you'll get to know the real MC, her story, what she'll be focusing on, and why that matters to you! Welcome MC!
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In this episode, Nataly Kelly, CMO, Zappi, a leading consumer insights platform that connects brands with consumers. Through AI-powered software that delivers connected insights, Zappi empowers brands to make faster, smarter, and consumer-driven decisions by leveraging real-time, continuous consumer feedback.
We talked with Nataly about the pressure CMOs have to AI-enable their organization, both from internal demands as well as external requirements to stay competitive and efficient.
Some of the questions we discuss in this episode are:
What’s the biggest misconception about adopting AI in marketing that you’ve seen among CMOs?With so many potential AI applications, how can CMOs determine where AI will deliver the most value for their specific organization?How should CMOs balance the pressure to adopt AI quickly with the risk of making investments that don’t deliver results?What metrics or indicators should CMOs use to evaluate the success of their AI initiatives?What are some of the common mistakes CMOs make when integrating AI into their marketing strategy, and how can they avoid them?It is clear that it is not about AI or not AI, it is about how and where to leverage AI for the greatest outcome of the business. Tune in to hear Nataly's thoughts on this from the CMO perspective.
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In this episode, we speak to Diane Wiredu, a messaging expert and the founder of messaging consultancy Lion Words. She's been helping SaaS companies for a decade to achieve 'message-market fit. So they can cut through the noise, market more effectively, and sell more.
We speak to Diane about Message-Market fit, what it is, why it is important, and how to achieve it! We particularly discuss her take on the process of developing the right message representing your business, and the unique value it provides to customers.
Some of the questions we discuss in this episode are:
What is Message-Market fit? Why is it important?Why do so many companies fail with this - common red flags?What are the 5 process steps to achieve a good Message-Market fit?How do you balance internal vs external factors when defining the right messaging?How do you launch the new messaging, from inception to publishing it externally?These are some of the questions we address with Diane, tune in if you also want to learn more about how to achieve Message-Market fit.
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In this episode, we speak to Dirk Sahlmer, Head of Origination, at SaaS Group, a conglomerate of independent SaaS businesses founded by experienced industry veterans with proven entrepreneurial, investing, and product backgrounds.
Dirk speaks to 500+ SaaS CEOs a year and has a firm take on what good looks like! We particularly discuss his take on Exit Readiness from a founder and business perspective, which KPIs to have in order, what process to be ready for, and more.
Some of the questions we discuss in this episode are:
When is a good time to sell your SaaS business?Which are the key value drivers defining the value of your business?What common red flags will lead an acquirer to pass on you? What type of historical and current data do you need to have available at all times, ready to share with an acquirer?These are some of the questions we address with Dirk, and if you’re a founder looking to sell your SaaS you'll find this episode useful. Tune in!
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In this episode, Wendy Harris, a seasoned revenue leader from DropBox, Gong, and others, now a founder of The Wendy Harris, a Leadership Coaching Academy, shares her learning on what good and successful leadership looks like.
We talked to Wendy about the critical aspects of leadership in revenue organizations, emphasizing the importance of honest communication, accountability, and self-awareness. We discussed the critical aspects of what a good leader looks like, mapping it out on her Flamingo Leadership Framework:
Some of the questions we discuss in this episode are:
What is the single most important trait to have as a SaaS Revenue leader?What sets strong-performing leaders apart from average ones?How can you use the Flamingo Leadership framework to evolve leaders in your organization?How do you as a leader create a feedback culture? Why should employees choose the boss instead of the job?If you’re interested in learning more about effective leadership or if you just want to find out if you're a pigeon, flamingo, or peacock - tune in!
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In this episode, Adam Holmgren, Head of Demand Gen, Rillion, the Accounts Payable Automation Software supporting over 3,000 companies across over 50 countries.
We talked with Adam about the process and structure of running successful LinkedIn ad Campaigns, particularly looking into the flow and goals of the different layers of a campaign.
Some of the questions we discuss in this episode are:
How the Linkedin Ad Platform is fundamentally different from other platforms and thus requires a different approach?What is the best way to define and continuously refine target lists for best outcomes?Which are the 3 key layers in a successful campaign?Understanding why your goal is not to drive traffic to your site in the first cold layer of the campaign process?How do you design a good retargeting strategy to continue to drive the demand?What is the look and feel of a good ad? What is the breakthrough of a few examples?How should you measure ROI on LinkedIn ad spend?If you’re keen to step up your Linkedin Ad game this is a must listen to episode - Tune in!
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In this episode, Malin Schmidt, founder and CEO of Kodiak Hub, takes us on her journey from the shipping and oil industries to building a game-changing SaaS platform transforming global supply chains. Malin shares how Kodiak Hub is empowering strategic Enterprise buyers, tackling skepticism, and redefining procurement with transparency and trust at the core.
We dive into the challenges of competing with large legacy players, and how understanding enterprise dynamics is key to their success. At the heart of Malin’s insights? Building scalable, sustainable growth while staying true to Kodiak Hub’s mission of creating solutions that actually deliver value.
Some of the questions we discuss in this episode are:
What are the key ways to demonstrate a superior value-to-investment ratio and outplay competitors with more resources?How can smaller players effectively get trust and demonstrate a great understanding of the complex dynamics of enterprise stakeholders better than legacy giants?What onboarding strategies can help deliver faster time-to-value compared to larger competitors?Why openness and seamless interconnectivity through efficient APIs is crucial for winning against established systems?How does the “Land & Expand” strategy enable smaller players to build trust and grow within enterprise accounts?If you’re curious about how you also can win in the Enterprise space against the legacy giants then this is a must-listen episode. Tune in!
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What’s the secret to turning partnerships into a SaaS growth engine?
In this episode, Victor Wrede, Co-founder and CSO of Scrive, reveals how the company is transforming business workflows with electronic signatures and digital contracts. He shares the strategies behind building strong partnerships, integrating seamlessly into customer workflows, and creating solutions that stand out in competitive markets.
Victor also opens up about the lessons learned from navigating partner dynamics, the importance of joint initiatives, and the fine balance between direct sales and partner-driven growth.
What you’ll take away:
How Scrive creates efficiency through streamlined solutionsThe game-changing impact of strategic partnerships in SaaSInsights on thriving in dynamic marketplacesThe role of collaboration in driving long-term successPractical advice for scaling through innovation and teamworkIf you’re ready to take your SaaS growth to the next level, this episode is filled with ideas and strategies to help you get there. Grab a coffee, tune in, and let’s dive into the world of smarter partnerships!
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What if AI is not just the future of SaaS but the catalyst for redefining its very essence?
In this thought-provoking episode of the SaaSiest podcast, we explore the vast and transformative potential of AI with Christina and Henrik from Verdane, a leading venture capital firm shaping the future of SaaS. They take us on a journey through the changing landscape of technology, discussing how AI is not only influencing the products SaaS companies deliver but is also revolutionizing the way these businesses scale and compete.
Is AI just a tool for automation, or does it hold the key to unlocking deeper innovation? From optimizing decision-making processes to enhancing customer experiences, this episode uncovers how AI is becoming the backbone of intelligent, data-driven growth.
Here are some of the thought-provoking insights you'll hear:
Discover how AI is becoming a core strategy for scaling smarter and faster.How AI is amplifying human intelligence, unlocking new opportunities.The power of AI to drive smarter, more precise business decisions.What’s next for AI in SaaS, and how should companies prepare?If you’re wondering how to navigate this AI-driven future and what steps you can take to stay ahead, don’t miss this episode!
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Ever wondered how product marketing can truly drive a company’s growth and alignment?
In this episode, Samuel Winderö, Global Director of Marketing and Communication at Avinode Group, takes us through his journey in product marketing and explains why it's crucial to integrate product marketing early in the development process. He shares how Avinode Group is thriving in the business aviation sector and the importance of aligning product development with customer needs for effective positioning.
What’s in this episode:
How product marketing connects product and marketing teamsWhy early integration of product marketing is a game-changerAvinode Group's success in the business aviation industryKey skills every product marketer needs to succeedThe evolving role of product marketing as companies growWant to know how product marketing can transform your business? This episode is packed with insights you don’t want to miss!
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In this episode, Angeley Mullins, CCO at Resourcify, takes us inside her journey through tech, offers a sneak peek into her upcoming book for founders, and explains how Resourcify is helping companies break free from analog waste management with digital solutions. She dives into why sustainability can’t just be a buzzword, the real impact of physical marketing, and why user-generated content is key to authentic brand building. At the core of her insights? How to create a brand that lasts, connect meaningfully, and use storytelling to transform the sustainability landscape.
What’s in this episode:
Why sustainability must be more than a buzzwordHow Resourcify is driving the shift to digital waste solutionsCreative, budget-friendly marketing tactics that deliverThe power of physical outreach and authentic user-generated contentReviving referral programs and reconnecting in personThe secrets to storytelling that makes a brand unforgettableCurious about how to build a brand that doesn’t just survive but truly matters? This episode is your roadmap.
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