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You want to help runners, but it feels hard to get runners to coach right!?
Marketing yourself as a run coach is different than other businesses . You're not an influencer. You're not selling a product. You're selling coaching. There are certain things you need to do to build enough credibility & trust for someone to put their coaching in your hands. How do you do that!?
Maybe you don't where to start when it comes to marketing your run coaching business or your current marketing strategy (or the spaghetti you're throwing at the all) just isn't consistently working?
Or maybe you get clients but you really have no idea when the next one is coming.
If this sounds like you, you don't want to miss this episode where I break down the 4 steps to getting more clients in 2025.
I hope that you get a ton of value out of this one!
And if you're ready to get the exact plan & resources for implementing each of these steps & growing your run coaching business in 2025, as well as direct feedback and coaching from me, consider joining the Runner Rising Academy.
Our next group begins in January and if you get your name on the waitlist now, you get access to the current prices before they go up. Hurry, there are only 10 spots per group so that we can make this an intimate experience and you can get the coaching from me that you need to make sure you're getting your marketing right.
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Good news - someone asked about your run coaching! You either got an e-mail, a private message, or someone filled out a form on your website and they may want to hire you!
But now what?
If you're likely to say something like "I give you a custom schedule & you can text me and it costs $150/month, does that sound good?" then you really need to listen to this episode!
On this episode I cover:
What to say to someone when they want more information on your run coaching. What NOT to say to someone when they want more information on your run coaching. How to transition a conversation to a discovery call. Questions to ask in a conversation or on a discovery call. When to bring up the price of your run coaching. What to say if someone is not a good fit for your coaching.Now you know what to say when you get a lead, but how do you get more leads for your run coaching business?
That's what I teach you in the Runner Rising Academy, the only business growth program for run coaches.
If you're ready to find more run coaching clients in 2025, don't miss out on the Runner Rising Academy January cohort.
Pre-enrollment opens December 9th at a discounted price for those on the waitlist. To learn more and set up a call, go to https://runnerrising.com/runner-rising-academy-group-program/
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Saknas det avsnitt?
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This is a fun one where I hope you'll feel like you're on a long run with two runners & business owners!
On this episode of the Runner Rising podcast, I talk with my friend Tess Chupinsky: runner, homeschooling mom of 4, owner of Run My Life Journal.
Tess and I discuss the decision to become a small business owner & how she came up with the Run My Life Journal. We talk about timing of starting & growing a business as it relates to the age of your children and other lifestyle factors. And if you’re curious about what it’s like to create and sell a physical product, we go into some of the pros and cons of that type of business.
Last - Tess’s Instagram account was hacked earlier this year and she was sable to grow her new account to over 16,000 followers already! We talk about her approach in growing the account (and how NOT to get your account hacked).
If you're someone who wants to grow a business in the running space AND be home with your kids, I think you'll appreciate this candidness in this episode.
You can connect with Tess on her running account https://www.instagram.com/tesschupinsky/ or her journal account https://www.instagram.com/tesschupinsky/
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Want to check out the journal?
Tess is running a Black Friday sale on the Run My Life Journal & you will get 20% off with code NICOLE10
Check it out: www.runmylifejournal.com/nicole10
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Andrew Snow quit his job to be a full time run coach, hired a business coach and "went all in" but.... he didn't get his first client for over 5 months.
Good thing he didn't quit. Now Andrew has a thriving, successful run coaching business & is the author to the very popular running book, Run Elite. He's also my run coach!
On this episode, we cover:
What really matters when it comes to success when you first start run coaching. Why investing in business coaching & ads can be worth it if you're ready to go all in, even when you first start. How YouTube helps Andrew's business & what is involved in making high quality YouTube content. Why being clear on your own stance and opinions is important when building & marketing your business. Why he wrote Run Elite and how it plays into his business now.I hope you enjoy this episode! You can connect with Andrew on YouTube here and get his book, Run Elite here or go to his website.
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PEP TALK!
On this real talk episode, I share the realities of how long it takes to build a business & what factors will impact how quickly you have success.
I get honest about what really matters & why you should NOT give up if it's taking longer than you want it to.
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Get on the waitlist for the January cohort of the Runner Rising Academy and learn how to create a marketing system to get new run coaching clients: https://runnerrising.com/runner-rising-academy-group-program/
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Don't miss this one!
In this episode of the Runner Rising podcast, I have a great discussion with Stephanie Ridgway, Doctor of Physical Therapy and Run Coach.
Just 1.5 years ago, Stephanie was working full time in a physical therapy clinic and had just 5,000 Instagram followers. She started posting videos of physical therapy moves to her Instagram account with a certain strategy and has experienced INCREDIBLE growth and almost 1 million followers!
Now, she has a thriving full time online physical therapy and run coaching business that allows her the freedom she needs to be more flexible with the schedules of her 4 children.
We cover:
How Stephanie got started and some of the growing pains she experienced. How Stephanie comes up with content ideas & why she thinks she’s grown so quickly. How Stephanie uses free resources to grow her email list and build her coaching membership How becoming a full time coach has changed her life. Words of wisdom to help YOU build your business.You’ll love this one!
Be sure to follow Stephanie on Instagram @Stephanieridgwaydpt and you can learn more about her program and contact her via her website.
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If you're a run coach who is considering raising prices, this episode is for you!
On this episode of the Runner Rising Podcast I cover:
Why run coaches tend to undercharge. Signs its time to raise you run coaching prices How to use your price increase to increase demand for new clients How to raise prices on current clients The biggest mistake run coaches make when raising pricesI know it can feel scary to raise prices but sometimes it's necessary. I hope this episode will help you feel more confident in your decision to raise prices and in the process of doing it!
To get the FREE Run Coaching Pricing Blue Print & the template for notifying current clients of the price increase:
https://runnerrising.com/how-to-raise-your-run-coaching-prices/
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Reels are the BEST way for run coaches to reach new runners on Instagram. With reels, you can reach thousands and even millions more people than follow you with one reel. Yet reels can feel confusing, overwhelming and frustrating at times, right!?
You can spend a lot of time on a reel only for it to....flop. It can feel like no one cares and that hurts! I get it - I used to resist reels and feel like I really sucked at them (I HATE lip syncing and dancing).
The good news is, there ARE strategies to getting better at making reels that reach more of runners & bring more of your ideal athlete to your page. I'll even give you the proof based on my new instagram account which has allowed me to reach 400X more people than follow me.
In this episode, I cover 3 reasons why your reels aren't getting many views and how to change that!
If you want 25 free reel hooks for run coaches, use this link to download this free resource:
https://runnerrising.com/free-resource-instagram-reels-hooks-for-run-coaches/
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I've paid 4 different run coaches this year to help me with aspects of my running - let's pretend we're on a long run together and I'm telling you why!
On this more off the cuff & real talk episode, I talk about why I hired each of these coaches in my quest to break through a plateau and finally get to the start line of the Boston Marathon, a 12 year in the making goal.
The goal of this podcast is for you to get an inside look at the decision making process of a real athlete and to help you apply YOUR unique coaching offer. Plus, I just think it's interesting to hear the inside scoop on someone's buying habits & hear which coaches they hired (I DO name them!).
You'll learn the things I cared about the most when hiring a coach, why price ultimately was not a limiting factor, and what was the "tipping point" to get me to hire them. I also include a short rant on why I don't believe in result guarantees in coaching.
PS If you were interested in working with Paul at the Balanced Runner or referring him to any of your athletes, go to https://www.tbrunner.com/ & use code Fitnessfatale for 25% off first month for the TBR membership.
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Want a fun and different way to reach new potential run coaching clients? Consider running a free challenge!
Every year I run my free Goal Setting for Runners workshop on Facebook. And in my Runner Rising business, my I host my 3 Day Instagram for Run Coaches workshop before my next Runner Rising Academy begins.
A free challenge is a way to showcase your coaching skills, build community, develop deeper trust with potential clients, and serve them.
On this episode of the Runner Rising Podcast, I get tactical with the exact steps to launch your own free challenge.
Learn:
How do you run a free challenge?
What kind of challenge should you run?
How do you get NEW people into the group?
How many clients can you expect to get from a challenge like this?
How far in advance should I plan the challenge?
I hope you find this helpful! If you have any additional questions about running challenges, feel free to email me [email protected].
I have 2 openings for 1:1 business coaching for run coaches. Set up a call or learn more at https://runnerrising.com/ or send me a message on Instagram at @runner_rising.
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On this episode of the Runner Rising Podcast I interview run coaches Julie Sapper and Lisa Levin who operate the run coaching business Run Farther and Faster together as a team. Julie and Lisa are run coaches & attorneys who partner together to host a podcast and coach runners for the last 15 years.
During our discussion we talk about how Lisa and Julie met and started their business and dive deeper into topics like:
Who does what in their run coaching business?
How does their podcast fit into their run coaching business?
How they set goals in their business to continue to grow.
Balancing coaching with motherhood and outside careers.
The seasonality of run coaching - which times of year are busier than others.
How their coaching and focus has evolved over the years.
I really think you'll enjoy this conversation!!!
You connect with Julie and Lisa at www.runfartherandfaster.com and listen to their podcast on itunes .
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You've just gotten your RRCA, USATF, UESCA, VDOT, or one of the many run coach certifications, now what do you do to get clients!?
Should you build a website first? File as an LLC? That's not what I'm going to tell you to do.
In this episode of the Runner Rising Podcast, I walk new run coaches through the first steps that they should take when they become a new run coach to get the word out and set themselves up to get a new client right away.
It's normal to feel scared to put yourself out there as a new run coach, so this episode is going to not only give you those exact steps to start but also the reassurance that you're doing the right thing. You've got this!
If you found this helpful, please share with a new run coach that you know, or your run coach certification cohort!
To get more insights on building your run coaching business, listen to the Runner Rising Podcast, follow me on Instagram at Runner_Rising or go to runnerrising.com.
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As with running, there are A LOT of things that go into running a successful run coaching business. It can be hard at times to know where to focus your time.
On this episode of the Runner Rising Podcast, I help run coaches do a self assessment to determine where you may need to spend time and/or resources to improve.
The truth is, most people tend to spend the most time on the things they enjoy and are easy in their business. When you can get a clear picture of ALL the required pieces of the puzzle that you need to grow, and start to fill in the gaps, you can start making significant progress.
On this episode you will learn about and rate yourself on 7 components of a successful run coaching business:
1. Audience Size
2. Audience Fit
3. Messaging
4. Offer Strength
5. Sales Skills
6. Pricing
7. Coaching
If you found value in this episode, I would love for you to give the podcast a 5 star review and/or share it with your run coaching friends or community members. Thank you!
www.runnerrising.com
www.instagram.com/runner_rising
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Does it feel scary to choose a niche in your run coaching business? Like maybe you're leaving runners out when you narrow down who you work with and how you market yourself online?
On this episode of the Runner Rising Academy podcast, I interview a recent graduate of the Runner Rising Academy, Dafne Valle. Dafne joined RRA just 1 month after completing her RRCA run coach certification. She had no idea where to start, was hesitant to share photos of herself on social media, and was not planning to niche down.
However, within 1 month of joining RRCA, she not only chose a niche but got her first 3 clients by specializing in Run Disney races.
During this interview, we discuss how to choose a niche, why it can feel scary to decide to help just one type of runner (and why you will still get clients outside of your niche anyway!), and more.
Dafne also shares her experience in the Runner Rising Academy, sharing that she feels the program helped her learn more in 3 months than she likely would have in years on her own.
The September Cohort of the Runner Rising Academy, the only business growth program for Run Coaches, is now enrolling! This 3 month small group program will help you create a marketing system to help you bring in new run coaching clients month after month. You will get trainings & resources AND individual feedback and support in this small group environment and make powerful connections with other motivated run coaches.
You can save $500 when you join by Monday, September 16th at midnight and enrollment officially closes on September 19th at midnight. To learn more & enroll , go to https://runnerrising.com/runner-rising-academy-group-program/
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What does it take to be a successful run coach?
On this episode, I share the some honest realities of building a run coaching business. I start with a helpful analogy that will hopefully give you some perspective if you feel like you're working hard but not seeing the level of success you want yet. Or maybe it'll be a wake up call to why you aren't having success at all.
I'll answer questions like:
How long does it take to see success as a run coach?
What does progress feel and look like as you build you run coaching business?
How do you handle setbacks or disappointing feedback from a coaching client?
How do you improve and what should you focus on?
What kind of systems do successful run coaches have for their business?
How many of the qualities do you have? Where do you need to put in the work? And do you just need to be more patient?
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Enrollment opens on September 12th for the Runner Rising Academy!!! Get on the waitlist now to get more info & schedule a call to see if it's a good fit to help you create a marketing system to grow your run coaching income.
https://runnerrising.com/runner-rising-academy-group-program/
Or join the free 3 Day Instagram for Run Coaches Workshop, taking place September 10-12: https://runnerrising.com/workshop/
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Instagram can be a GREAT way to market your run coaching services and grow your business. But it can also feel overwhelming, intimidating and confusing.
The good news is, you do NOT need to have thousands of followers on Instagram to find clients there & you do not need to spend all day long creating content, scrolling or sending messages.
On this episode I share 3 principles for success on Instagram as a run coach based on my professional research & personal experience using it for the last 8 years. In the past 6 months I've increased my following by 7,000 and sold out my group coaching program month after month using Instagram as a primary lead source.
I invite you to learn more about this important topic during my FREE 3 Day Instagram Workshop for Run Coaches.
By the end of the 3-day challenge, you will have...
An understanding of how to find new run coaching clients on Instagram. Increased confidence in your ability to find clients online A social media post framework outlined and ready to go 1 social media post created that will help runners find you using a proven method
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"Facts tell, stories sell."
Storytelling is the most important way to build a relationship with your audience and prospective run coaching clients. Stories are 22x more memorable than facts - and that is reason enough to get better at telling them!
In this episode, I share:
4 stories all run coaches should be telling My story How to improve your storytelling by going 3 levels deep. How storytelling can make you a better run coach to your clients too.Are you a run coach who overwhelmed by social media and questioning if it’s a waste of your precious time? Join my FREE 3 Day Instagram for Run Coaches workshop starting September 10th. After 3 days, you’ll have an exact plan for posting on social media in a way that helps you find more clients that you are uniquely suited to help!
Save your spot in the workshop now.
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Do your palms get sweaty when you think about selling your run coaching services? Do you avoid marketing yourself on social media or telling people that you're looking for new clients because you don't want to look "salesey?"
You became a run coach to help people, not because you wanted to sell something. But the truth is, every business owner must also learn to sell. But, selling is NOT a bad thing.
Becoming more comfortable with sales and marketing is vital if you want to be a successful run coach. In this episode, I help you overcome your fear of sales with some stats, stories & maybe even a few laughs.
As someone who almost hid from customers at my sales job at Nordstrom to now a thriving business owner, if I can get more comfortable selling, so can you.
All those runners out there who need your help need you to listen to this!
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If you’re a run coach who feels overwhelmed by creating content on Instagram, join me for a FREE Instagram for Run Coaches workshop, starting September 10th.
Join here: https://runnerrising.com/workshop/
In the workshop I will help you give you a system for creating content that not only speaks to your ideal athlete but positions YOU as the ideal coach for them so they want to hire you.
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How do you make your run coaching services stand out from others?
In this episode, I break down the Runner Rising Offer Formula which is a powerful & concise way to stand out against the competition & attract runners to your coaching.
This formula can be used on your website, social media posts, and even in conversation & help people understand what you do and how you can help them.
If you found this helpful I'd love for you to consider giving the podcast a 5 star rating and review! I would very much appreciate your support! Thanks for listening.
Join the Free 3 Day Instagram Workshop for Run Coaches (Starts September 10th): https://runnerrising.com/workshop/
More business tips for Run Coaches:
www.runnerrising.com
www.instagram.com/runner_rising
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So you've completed your run coaching certification, now what are the next steps to make it a business!? Do you need to become a LCC? What about insurance and waivers?!
Valarie Swanson is a full time professional in the real estate world with years of experience on the legal end of business. She's also a new RRCA run coach who recently went through the process of establishing, legalizing and protecting her new run coaching business. On this episode, Val gives a step by step guide to setting up the backend of your run coaching business.
Topics include (how to, estimated costs, recommendations):
-Why run coaches may want to consider becoming an LLC
-Waivers & contracts (what to include, how to create)
-Fictitious business names
-Bank accounts
-Insurance for run coaches (why you may need more protection than RRCA or other organizations offer)
I am 99% sure you will come out of this episode with at least one thing on your "to do" list. It may not be glamorous but this topic can set you up for peace of mind and protection.
*Please note this should not replace legal or tax advice. Please see a professional for individual guidance in all areas.
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Coach Val is the owner of Running On Carbs; an online, plant-based run coaching company specializing in working with busy, professional women who want to run and train for life and sport in their masters years. She is also the host of the Running on Carbs Podcast, a weekly podcast that delves deep into topics on running, starting and refining a plant-based way of eating and holistic practices for health and performance.
Connect with Val on Instagram & listen to her podcast.
- Visa fler
