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Nick Gray is rapidly emerging as one of today's leading voices in the retail industry. His thought leadership and insights have shaped the strategies of globally recognised brands such as Adidas, Nike, Sneakerboy, Diesel and Westfield. His work is deeply rooted in the belief that people, emotions, and customers should be at the core of every business decision, and this is exactly what we discuss in this episode.
Nick has a really thoughtful way of looking at the landscape of retail, and this conversation takes us on a journey from emotional defaults, to discounting strategies and how Ai can help retailers succeed. "We're measuring retail all wrong," Nick talks us through real examples of how focusing on sell-through can distract us from how our stores are performing for us in other tangible ways that are contributing to overall return.
We also talk about the weird and the wonderful store experience of TK Maxx and why they have a cult following. How Camp stores in the US focus on entertaining their guests with immersive experiences, with product contributing to only 25% of their total revenue. Not to mention some fascinating insights on Black Friday and 'The Human Advantage'.
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This episode is fast, fun and high energy! In conversation with the creatively sharp and vibrant Blair Cooper. Former Creative at Nike in NYC, Cotton On and various well-known agencies, Blair talks us through her wild and wonderful career, and we deep dive into some of the amazing store innovations she led for Nike in New York.
"We need to be memory makers and money makers - it's more than just design, there is a functionality in retail experience that we need to understand." Blair articulates the consumers' needs in a really beautiful way, and her creative spirit coupled with her deep knowledge of the inner workings of Retail business is invaluable.
From 'emotion-eering', the blend of emotion with the science of retail design, all the way through to 'why Gentle Monster hits the mark' and the many places Blair finds inspiration...you will hit play on this episode and find yourself tuned in until the very end. The energy and enthusiasm that comes from Blair and her broad experience of the Retail ecosystem is incredibly inspiring. Happy listening!
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Saknas det avsnitt?
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Welcome to Episode One of the ROI Podcast, packed full of stories and insights from the world of retail to inspire and engage our listeners. In our premiere episode, hosts Jemma and David dive into the latest trends that are transforming the retail landscape.
From community clubhouses for cyclists to immersive retail journeys at Gentle Monster in Seoul and Nike House of Innovation, Jemma and David explore how brands are connecting deeply with their shoppers through personalised, entertaining and multi-purpose experiences.
Exploring the concept of convenience and its crucial role in customer loyalty, the pair share personal retail experiences from their travels, emphasising the importance of knowledgeable staff and welcoming environments.
Learn about the growing trend of using livestreams for customer engagement, real-time product demonstrations, and cost-effective marketing strategies for retailers and brands. And discover effective loyalty programs and the power of incentives like personalised rewards, tailored recommendations, and community events in driving brand advocacy.
Tune in to the ROI Podcast for your dose of insight and inspiration in the retail industry and make sure to subscribe and stay tuned for more episodes as we bring you the future of retail experiences.
