There's a mystery to great storytelling. An alchemy, even. All of the elements have to come together, in perfect balance, to bring a story to life. How do the best storytellers do it? Award-winning writer-editors - and longtime collaborators - Amy Wallace and Mary Melton are on a mission to find out. Join them as they talk to every kind of storyteller - from journalists and filmmakers, to chefs and marketers - to deconstruct the art of creating narratives that break through the noise.