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  • Timothy Paulson has worked with Joe Polish for over 20 years. After observing Joe for all these years he’s identified his #1 Success Secret – and Timothy tells how it can be YOUR success secret, too.

    The BIG Live Genius Network® Event is coming soon and we can't wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the "BIG" return of the legend himself - Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com

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  • In this episode, Timothy discusses the remarkable success of Walt Disney, and how Disney success secrets can be applied to YOUR business.Show Notes

    Show Notes

    After much failure, Walt Disney finally experience huge success. It all started with a mouse (Mickey). A good example from a Mexican Restaurant in La Canada, California (Los Gringos Locos) How things go viral How to make your clients/guests feel like insiders Your business’ inner remarkability Your business’ triggers What’s the purpose of Disney? What’s the purpose of your business?

    People Mentioned

    Joe Polish Walt Disney Bent Hansen Claude Hopkins Jonah Berger

    Book Mentioned

    The First Domino by Joe Polish (coming soon) Contageous by Jonah Bergeri

    The Rich Cleaner System (for Carpet Cleaners who want to go to the next level):

    www.joepolish.com/NEWRichCleanerSystem

    Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com

  • In this episode, Timothy discusses the powerful “ELF” marketing strategy of “Positioning your business” in such a way to eliminate competition.Show Notes

    Joe Polish brilliantly positioned two separate businesses in such a way that they became hugely successful, multi-million-dollar businesses and industry icons. Discover how he did it with both his Genius Network and Platinum Plus program – and how YOU can do it, too. How you can create your own business category where there is no competition.

    People Mentioned

    Joe Polish Sandy Raskob Bill Phillips Robert Kiyosaki Mark Victor Hansen Richard Branson Bill Romanowski

    Books mentioned

    Chicken Soup for the Soul by Mark Victor Hansen and Jack Canfield Rich Dad, Poor Dad, by Robert Kiyosaki

    Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com

  • In this episode, Timothy provides an overview of Joe Polish’s 2019 Genius Network Annual Event…including “Life or Death” ELF Marketing strategies revealed by one of the famous speakers at the Event.

    Show Notes

    Joe Polish’s BEST EVER Genius Network Annual Event (an overview) “Life or Death” negotiating strategies that can be adapted to powerful marketing strategies for Cleaners and other businesses.

    People Mentioned

    Joe Polish Chris Voss Dan Sullivan Keith Cunningham Susie Batiz Joe DeSenna John Carlton Craig Clemons Parris Lampropolis Richard Viguerie Brian Kurtz Jennifer Hudye Cameron Herold Michael Bernoff

    Book mentioned

    The Road Less Stupid by Keith Cunningham Never Split the Difference, by Chris Voss

    Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com

  • In this episode, Timothy shares a single distinction that when implemented, changes broke Cleaners/entrepreneurs, to RICH Cleaners/entrepreneurs.

    Show Notes

    Think & Grow Rich, by Napoleon Hill. What is the single distinctions advanced in the podcast that makes all the difference in the world? How to turn adversity into big opportunity. How to turn failure into something good. Every adversity has a seed for an equivalent or greater benefit. There is adversity in your life right now that can be turned to equal or greater benefit.

    People Mentioned

    Napoleon Hill Andrew Carnegie Joe Polish Robin Sharma Stephen R. Covey Billy Graham Walt Disney Joel Osteen Tom Hopkins Miles Davis Napoleon Sean Stephenson Dale Carnegie Zig Ziglar William Shakespeare Dieter F. Uchtdorf Albert Einstein Benjamin Franklin

    Book mentioned

    Think & Grow Rich by Napoleon Hill The RICH CLEANER System, by Joe Polish

    Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com

  • In this episode, Timothy shares how Sean Stephenson’s life and legacy can help Cleaners and others become RICH – in business – and in all areas of life.

    Show Notes

    How Sean Stephenson’s live and legacy can make you rich. Rich doesn’t just mean financial wealth. A tribute to Sean Stephenson, who passed away August 28, 2019. Sean’s memorial service, and Joe Polish’s comments about Sean Sean’s favorite quote: “This is not done to me, it’s done for me,” and how it applies to business and to every listener to this podcast. You can overcome whatever the odds are against you. The experts can be wrong. Sean’s purpose was to rid the world of insecurity. Live with a sense of humor (Sean’s stand-up comedy) The power of love. How all of this applies to YOUR business becoming more successful. Some of Sean’s famous quotes. To get involved with the ELITE CLEANERS program:
    joepolish.com/elite/secureorder.php

    People Mentioned

    Sean Stephenson Gregg and Gloria Stephenson (Sean’s parents) Joe Polish

    Book mentioned

    “Get off Your ‘But’” by Sean Stephenson.

    Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com

  • In this episode, Timothy Paulson shares how the first 3 seconds of any marketing can lead to wealth when done right, or failure when done poorly.

    Show Notes

    A tribute to the late Dan Kennedy. You only get ONE chance to make a first impression. The “3-second rule” to the most powerful marketing. Your prospects and clients need to know you are speaking to them. Enter the conversation going on in the mind of your clients and prospect. Timothy Paulson’s example of marketing for Chiropractors. The THREE BIG questions you need to ask about every piece of marketing you do. A look at and critique of different websites. To get involved with the ELITE CLEANERS program:
    com/elite/secureorder.php

    People Mentioned

    Joe Polish Dan Kennedy Gary Halbert Robert Collier Eben Pagan

    Websites mentioned

    GeniusNetwork.com RichCleaner.com

    Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com

  • In this episode Timothy Paulson gives a SNEAK PEAK into Chapter 5 of Joe Polish’s exciting unreleased book, The Average Joe’s Marketing Book.

    Show Notes

    How to get Chapter 1 of Joe’s unreleased book for FREE: JoesMarketingBook.com The difference between Unhappy, Satisfied and Happy Clients, and how to you can create HAPPY clients who keep doing business with you while referring others. Are you in the “Transaction business” or the “Relationship Business” and what’s the difference? (It’s huge!) Giving your clients something to talk about. The incredible value of… client complaints! (Yes, really.) How you can create Happy Client Experiences. How Joe Polish creates RAVING FANS in his Genius Network

    People Mentioned

    Joe Polish Mike Tubbs, AA Certified Services, Arizona

    Book mentioned

    The Average Joe’s Marketing Book by Joe Polish

    Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com

  • In this episode, Timothy Paulson shares insights from $1 Billion Brands on “Branding vs. Direct Response Marketing.”

    Show Notes

    Branding vs. Direct Response Marketing How much $ do you need to brand your business? What is branding? What is direct response? What companies should you imitate (and at what point in their history?) Sy Sperling and Hair Club for Men’s branding secrets Why some people love branding (it’s about accountability) Billboard ads by lawyers - a complete waste of money? Don’t look to become famous; look to make the sale. Joe Polish’s “Is Selling Evil” presentation.

    People Mentioned

    Joe Polish Ray Kroc Phil Knight Steve Jobs Sy Sperling Claude Hopkins Robert Collier Ogilvy Dan Kennedy Gary Halbert

    Book mentioned

    The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

    Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com

  • In this episode, Timothy Paulson shares insights on “the Marketing Power of Having Your Own Story of Transformation.”


    Show Notes

    Joe Polish’s “Jet Ski Story.”

    Your “Story of Transformation” is one of the most valuable assets your business has.

    Steps for creating your “Story of Transformation”

    Where to use your “Story of Transformation.”

    People Mentioned

    Joe Polish Phillips Brooks Nightingale-Conant Gary Halbert Dan Kenney

    Audio Program mentioned

    Piranha Marketing: The Seven Success Multiplying Factors to Dominate Any Market You Enter by Joe Polish & Timothy Paulson


    Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com

  • In this episode Timothy Paulson shares insights from a recent Elite Cleaners Group Best Practices Session he led, including the BIG question any marketer needs to ask. 


    • Genius Network Annual Event: November 2-4, 2019
    • The book, “The Road Less Stupid” by Keith J. Cunningham
    • Marketing question: “What do you want?”
    • Genius Network “Control Tool Audit”
    • “When marketing is done right, selling is unnecessary.” 
-Peter Drucker
    • Marketing samples for successful Cleaners
    • Dean Jackson’s “9-word email”

    People Mentioned 

    • Joe Polish
    • Keith J. Cunningham
    • Peter Drucker
    • Dean Jackson


    Book mentioned

    • The Road Less Stupid by Keith J. Cunningham

    Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com

  • Episode Summary

    In this episode Timothy Paulson shares the most iconic marketing headlines in history – along with 7 distinct headline formulas to create your own powerful marketing “secret weapons.”

    
Show Notes

    • The 2018 and 2019 Genius Network Annual Events

    • ELF (Easy, Lucrative & Fun marketing)

    • The Ultimate Marketing Secret Weapon

    • The Beatles “song titling formula” (and how it applies to headlines)

    • Historically successful headlines, and their modern application

    • Powerful emotional motivators

    • When in doubt, start your headline with these two words.

    • 7 Powerful Headline Formulas

    • Many headline examples for the Cleaning Industry

    • Joe Polish’s famous and trademarked headline

    • The Elite Cleaner Program/The Rich Cleaner Program


    People Mentioned

    
• Joe Polish

    • The Beatles (Lennon, McCartney, Starr and Harrison)

    • Eben Pagan

    • Dale Carnegie


    Books Mentioned

    
• How to Win Friends & Influence People by Dale Carnegie.

    ----

    Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners by emailing [email protected]

  • Episode Summary

    In this episode Dr. Sean Stephenson, the “3-foot Giant” shares remarkable success principles and strategies, many of which you won’t hear from anyone else.


    Show Notes

    The interesting backstory of Sean’s book Sean’s website: SeanStephenson.com Sean’s foray into the world of comedy 3FootChef.com Sean’s “INSPIRATION” comedy skit Sean tells the story of his 2-minute video that went “Mega Viral” with 250,000,000 views! Lessons from Sean’s quarter of a billion times viewed video What Sean has done “right and wrong” with his videos A better “call to action” Sean could use with the videos “The One-minute Sean Videos” – where Sean posted them The Genius Network’s “WHERE ARE YOU” Tool “Progress = Happiness” (Tony Robbins) Sean’s journaling process How to be in a great mood Focusing on your vision Re-read your goals every day How Sean mixes up his goals (short-term and long-term) together on the same page Sean’s huge goals How Sean’s mother’s question, “Is this going to be a gift, or a burden in your life?” changed the trajectory of Sean’s life 10Kspeeches.com (Sean’s seminar) Sean’s marketing strategies and tactics (14+ of them) Sean’s STRONGEST marketing tool revealed. Steve Martin’s famous quote: “Be so good they _______ ignore you.” Sean’s personal growth plan How to become REmarkable What Sean offers to build his email list today How Sean feels about the term “Hard Work” Sean’s life’s purpose: “To rid the world of ______________.” How Sean plans his day How Sean’s days are like a “3-Act Play” Sean’s major shift this year: “Stop trying to _________ things. Improve instead of ________.” How to love yourself


    People Mentioned

    Joe Polish Steve Sims Paul Colligan Mindy Kniss Benjamin Hardy Tony Robbins Jack Canfield The Dalai Lama Steve Martin



    Books mentioned

    Get off Your ‘But’: How to End Self-Sabotage and Stand Up for Yourself by Sean Stephenson. Mistakes Were Made (But Not By Me) by Carol Tavris and Elliot Aronson


    Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com

  • Episode Summary

    In this episode world-class podcasting expert Paul Colligan parts the curtain to reveal his best insider secrets to Easy, Lucrative and Fun podcasts.


    Show Notes

    “Podcasting Gold” “Business Goals, Avatar Interest, Engaging Content “4 Types of Podcast Shows” (Which is right for you?) Engaging interview, Audience update, Part X of Y, and Action How to build the Avatar How to get opt-ins How to start a podcast the right way The game changes with the right introduction Optimal length of podcast? “Dial, Talk, Done” For Paul’s handout, text the word NETWORK to 503-966-8066


    People Mentioned

    Joe Polish Verne Harnish Benjamin Hardy Dean Jackson Dan Sullivan



    Books mentioned

    How to Podcast Volume 4.0: 4 Simple Steps to Broadcast Your Message to the Entire Connected Planet Even if you Don’t Really Know What Podcasting Is by Paul Colligan


    Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com

  • Episode Summary

    Steve Sims has been called “The modern day Wizard of Oz” by Entrepreneur magazine. Joe Polish said, “If you can dream it, Steve Sims is the guy who can make it happen.” In this high energy episode, Steve shares his unique perspective on how to make dreams come true.

    Show Notes

    The Bluefishing Playbook #1: “Throw away the ‘________’. Instead, ask ‘Why couldn’t it?’” #6: “Nothing’s ever going to happen if it benefits only you. Work for ___________, every time.” #9: “Passion is something you have to discover. Try stuff. But never stop __________.” #19: “Ugly works. For Bluefishers, ugly means _____________. It’s the opposite of overpolished, CGI and corporate.” #35: “Enter Sponge Mode as often as possible. Walk into a room to learn something new and say, ‘Hey, I’m an idiot right now, but I’m here to get just one ________ better’.”


    Books mentioned

    Bluefishing: The Art of Making Things Happen by Steve Sims.

    People mentioned

    Joe Polish Dean Jackson Neil Strauss Ken Glickman Mike Cline Aydika Andrea Bocelli Jenny Kay


    Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com

  • Episode Summary

    In this episode Jody Williamson helps you to see the right approach to selling and persuasion. This follows the discussion on the wrong approach that came in Rich Cleaner episode #68.

    Show Notes

    The Sandler Sales System Bonding & Rapport Upfront Contracts Pain – Center Point Qualification Process Decision Process Fulfillment (presentation) Post Sale (confirming the sale) 70/30 rule (Listening vs. talking) “Showing up vs. Throwing up” “Wimp Junction” – avoid it!


    Books mentioned

    The Contrarian Salesperson by Jody Williamson You Can’t Teach a Kid to Ride a Bike at a Seminar by David Sandler


    Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com

  • Episode Summary

    In this episode Jody Williamson helps you to see the wrong approach to selling and persuasion. This prefaces the right approach to selling and persuasion that will come in Rich Cleaner episode #69.

    Show Notes

    “ELF Marketing & Selling “The Moveable Middle” in selling “Old, Traditional Selling Model” (you can do better!) Prospects have a “system” for dealing with salespeople What is “unpaid consulting” and how to avoid it “Prospect is parent, and salesperson is the child” is NOT good How are you positioning yourself in selling situations?


    People Mentioned

    Joe Polish David Sandler



    Books mentioned

    The Contrarian Salesperson by Jody Williamson You Can’t Teach a Kid to Ride a Bike at a Seminar by David Sandler


    Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com

  • Episode Summary

    In this episode Bedros Keuilian shares his story of being raised in a Communist Country, abuse, leadership, achieving big things, and overcoming self-sabotage.

    Here’s a glance at what you’ll learn in this episode:

    Bedros expands on what he presented at the 2017 Genius Network Annual Event 6 Pillars of Leadership Overcoming self-sabotage. Big success

    Show Notes

    “Isolation and insolation” Building a building a business empire “Fight or flight” Self-sabotage Rage, Shame and Confusion 6 Pillars of Leadership Lead from the _________
    2. Communicate ___________
    3. Become clear on your _________
    4. Be ______________
    5. Becoming emotionally ______________
    6. Be the type of leader to _________ a high performance team How can you apply this to yourself and to your business?


    People Mentioned

    Joe Polish Colin Powell

    Books mentioned

    The Body Keeps the Score by Bessel Van Der Kolk Man Up by Bedros Keuilian


    Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaners.com

  • Episode Summary

    In this episode Dean Jackson’s “Magic 9-Word Email” is discussed with examples for Cleaners. Also a discussion about contests, including the “Willpower Doesn’t Work Better Your Best Competition” in which Joe is giving away his personal Tesla.

    Here’s a glance at what you’ll learn in this episode:

    The Magic 9-Word Email Several sample applications of the 9-Word Email Joe’s Better Your Best Contest & past winners’ comments The “Willpower Doesn’t Work Better Your Best Contest” featuring the book of Benjamin Hardy How you can have a chance of winning Joe’s Tesla (he paid $130K for it when it was new 3 years ago).

    Show Notes

    “Are you still interested in…?” “…would you like to join us?” “Would you like to start…” Better Your Best Why Joe Polish is giving away his Tesla How you can have a chance of winning Joe’s Tesla How you can apply all of this to your Cleaning business


    People Mentioned

    Joe Polish Dean Jackson Steve and Caryn Cameron Ron Osborn Steve and Judy Ransom Benjamin Hardy Jennifer Hudye Allison Maslan


    Rich Cleaner is a program for Cleaners and Restorers who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaners.com