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In this crossover episode with The RevOps Review, host Jeff Ignacio interviews Union Square Consulting founder and CEO, Eddie Reynolds, about his journey from starting his first business at a young age to finding his passion in revenue operations. Eddie discusses his unique approach to B2B SaaS sales and highlights the importance of building a repeatable process. Eddie also shines a light on the current issues faced by companies that haven't yet developed a solid RevOps strategy.
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In this episode of The RevOps Corner, our host Eddie Reynolds welcomes Tony Rodoni, Operating Partner at Bessemer Venture Partners and former Executive Vice President at Salesforce, to lay bare the nuances of building a sales team from when you're $10M in revenue to $100M.
Tony discusses what he looks for when recruiting top-tier sales leaders and crafting revenue operations primed for explosive expansion, drawing from his tenure at Salesforce to the dynamic realm of Venture Capital.
00:00 Introduction and Today's Topic03:38 How Sales Leaders Can Be Successful on Day One
13:00 Tony's Hope for Sales Managers
14:40 Operational Planning and Infrastructure
19:27 When Sales has Ineffective Leadership
24:48 Balancing Sales Skills and Operational Acumen
33:58 Adapting Strategies from Large Corps to Startups
50:49 The Kind of Sales Leadership Scale-Ups Need to Hire
53:59 Closing Thoughts
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STRATEGIC REVENUE OPERATIONS AS A SERVICE● Website● LinkedIn● TikTok -
Saknas det avsnitt?
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In this episode of The RevOps Corner, Kerry Cunningham, research and thought leadership expert at 6sense, joins host Eddie Reynolds to discuss the concept of Dark Funnel Attribution. He shares key insights from the 2023 6ense B2B Buyer Experience Report and explores the challenges B2B SaaS companies face as they attempt to understand where their buyers are originating.
With a deep dive into the buyer experience, including an examination of intent data and AI's role in analyzing it, you'll leave with valuable advice and strategies for improving your go-to-market approach.
00:03 Introduction and Today's Topic04:38 Defining the Dark Funnel
07:00 The Importance of Anonymous Traffic
12:30 Getting Deeper Attribution Insights
19:49 How Buying Teams Make Decisions
24:18 What AI Can Do For Attribution
32:38 The Importance of Knowing Your Audience
38:23 Capturing and Acting on Buyer Intent Data
45:08 How the Best BDRs Increase Revenue
49:23 Conclusion: The Future of B2B Marketing
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In this crossover episode with Converge Coffee, host Sean Sullivan chats with Union Square Consulting founder and CEO, Eddie Reynolds, about intertwining strategy, processes, and tech to improve customer retention and expansion.
You'll learn about:
- The vital metrics for customer success based on Eddie's experience at Salesforce
- Why startups can have a better playbook than billion dollar competitors
- How optimizing sales can translate into optimizing Customer Success
- And more!
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Why do some startups become billion dollar companies while others fail? What makes the key difference?
Pablo Dominguez is an Operating Partner at VC Firm Insight Partners and runs the team that coaches their portfolio companies on better Go To Market Strategy and Process. He and his colleague, Matthew May, recently published the book "What A Unicorn Knows" sharing many of the secrets they've learned in helping to build billion dollar companies.
In this episode we dive in to learn some of those secrets and share tactical tips those of us in Revenue Operations can take away to improve our companies.
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Getting new customers today is 10X harder than keeping the ones we have.
To expand business, we must focus on increasing the satisfaction of our current customers. By doing so, we can not only retain them but also create growth opportunities.
In this exciting episode of RevOps, host Eddie Reynolds and guest Joel Arnold share powerful insights on customer retention in today's economy. Join them as they discuss essential best practices in revenue operations, focusing on the early stages of customer relationships.
Learn how to set a strong foundation, create a seamless handoff, and maintain momentum throughout the customer journey. Don't miss this opportunity to transform your customer retention strategy and drive growth for your business!
To signup for all future events, click here
This episode was recorded April 5, 2023
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In an special crossover episode of RevOps Corner, Lee Bierton, the Head of Marketing at Ebsta, and Eddie Reynolds, the CEO and Founder of Union Square Consulting, engage in a candid conversation on optimizing revenue efficiency, identifying and fixing leaks in the sales funnel, streamlining revenue processes, and several other related topics.
Both Lee and Eddie share their unique insights and experiences, making this crossover episode a valuable resource for anyone looking to improve their company's revenue generation and grow their business.
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In this episode of RevOps Live, Joel Arnold (VP of Revenue Operations at Union Square Consulting) and Eddie Reynolds (Founder & CEO at Union Square Consulting) dive deeper into the Revenue Efficiency Pyramid and cover marketing.
They talk about the foundational elements every B2B SaaS company needs to align sales and marketing and have an efficient Revenue Engine. If you found value in episode #15 "The RevOps Pyramid of Peak Efficiency" than you will certainly want to listen to this one.
To signup for all future events, click here.
This episode was recorded March 29th, 2023
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In this episode of RevOps Live, Eddie Reynolds, Founder & CEO of a Union Square Consulting, sits down with Joel Arnold, VP of Revenue Operations to discuss how they tripled sales efficiency during an economic downturn.
Joel shares his story of how he was able to balance his company's revenue engine, increase production per rep, and boost overall bookings. The two also discuss the importance of not letting a crisis go to waste, citing a Harvard Business Review case study that showed companies who cut costs carefully were able to come out of the 2008 financial crisis stronger than their competitors.
They also touch on the importance of engaging leadership and changing their views over time, as well as starting with metrics and capacity models to identify bottlenecks and inefficiencies in the revenue engine.
If you're looking to weather a downturn and improve your revenue operations, this episode is a must-listen!
To signup for all future events, click here.
This episode was recorded live on March 22, 2023
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In this episode of RevOps Live, host Eddie Reynolds (Founder & CEO) joined by Joel Arnold (VP of RevOps) breakdown essential knowledge for achieving sales and marketing alignment more efficiently.
The discussion also covers a broad range of topics, including the way people buy, the importance of trust and validation in purchasing decisions, and the impact of technology on sales and marketing. They also emphasize the need to focus on marketing fundamentals and small tactics that can have a big impact. Ready to gain some valuable knowledge?
To signup for all future events, click here.
This episode was recorded live on March 8th, 2023
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In this weeks addition of RevOps Live #20 we reveal the REAL return on investment (ROI) of RevOps.
Discover why you can't win in the long run without RevOps and how it should focus on enterprise value, not just revenue growth. Don't miss out on this eye-opening discussion with Joel Arnold, our VP of RevOps.
To signup for all future events, click here.
This episode was recorded February 23rd, 2023
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RevOps Live is back with episode #19, and this time, the discussion is all about building better territories. Hosted by Eddie Reynolds, Founder & CEO of Union Square Consulting.
In this episode, Joel Arnold, the VP of RevOps at Union Square Consulting, is here to guide us through this critical topic that affects not just the sales team but also the overall efficiency of an organization. Joel & Eddie also discuss the common challenges teams face with territory planning and how it impacts the bottom line. They delve into the three Ts - territory, timing, and talent - and how they're all interrelated.
If you're looking to optimize your sales team's performance and make the most of your resources, this episode is a must-listen. So join us for an insightful conversation that can make or break certain people, only on RevOps Live.
To signup for all future events, click here.
This episode was recorded February 23rd, 2023
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Maximizing Efficiency and Productivity in RevOps: Practical Tips for Organizing Your Work
Are you struggling to manage the ever-increasing workload in RevOps? Do you feel like you're drowning in a sea of requests and never have time to be strategic? If so, you're not alone. Many RevOps professionals face similar challenges, but there are practical ways to bring order to the chaos and get more done.
In this article, we'll dive deep into this topic with Joel Arnold, our VP of RevOps, and Eddie Reynolds, our CEO/Founder. We'll share some actionable tips for organizing your work, providing visibility to leadership, and freeing up more time to focus on the most important tasks.
To signup for all future events, click here.
This episode was recorded on Wednesday, February 15th, 2023
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Join Eddie Reynolds, Founder & CEO of Union Square Consulting, for the latest episode of RevOps Live!In this episode, we're bringing back Joel Arnold, VP of Revenue Operations at Union Square Consulting. Joel is an expert in the field of revenue operations and has a wealth of knowledge to share with our listeners.
In this episode, Joel and Eddie will dive into the importance of Insights in driving revenue growth. We often focus on building the perfect tech stack, optimizing marketing and sales funnels, and automating processes, but these efforts alone don't always result in revenue growth. The key to driving growth is through understanding and analyzing the data, and that's where Insights come in.
Joel and Eddie will explore how insights can provide valuable guidance to leadership and help organizations make strategic decisions to drive growth. They'll discuss the difference between RevOps and systems administration and why RevOps is a critical role in today's business landscape.
Don't miss this exciting episode of RevOps Live!
To signup for all future events, click here.
This episode was recorded on Wednesday, Feburary 8th, 2023
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In this episode of RevOps Live Joel Arnold, VP of Revenue Operations at Union Square Consulting joins us again to chat with Eddie Reynolds about how to grow your career in RevOps, what it takes to become a VP of RevOps and much more.
To signup for all future events, click here.
This episode was recorded on Wednesday, Feburary 1st, 2023
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In this episode of RevOps Live, our new VP of Revenue Operations, Joel Arnold, shares a methodology he's been crafting for years; the RevOps Efficiency Pyramid.
He walks us through the four stages of maturity as Revenue Teams evolve from their first step of implementing a CRM to achieving Peak Revenue Efficiency with full alignment across teams, advanced analytics, and even AI/ML.
To signup for all future events, click here.
This episode was recorded on Wednesday, January 25th, 2023
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In this episode of RevOps Live guest Wayne Morris joins host joins host Eddie Reynolds to discuss founder-led sales, unique selling proposition, defining & differentiating idea market fit, product market fit & go-to market fit and much more on this weeks edition of RevOps Live.
Who is Wayne Morris? Chief Revenue Officer, Wonderschool Inc Chief Revenue Officer, Guidebook Inc General Manager, UK, Maxymiser IncTo signup for all future events, click here.
This episode was recorded on Tuesday January 10th, 2023
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In this episode of RevOps Live guest Rachel Nazhand joins host joins host Eddie Reynolds to discuss business operations, how it relates to revenue operations, and discuss this hot take "Why #RevOps is actually a *type* of #BizOps"
Who is Rachel Nazhand? Experienced Operations Professional, specializing in small business, Series A to Series C, startups and Corporate Environments. VP of Business Development at Zelis (a platform that bridges gaps in the financial system and aligns interests across healthcare insurers, providers, and consumers Founder of VPiR, Vice President in Residence. Advisor at Climate Club ( which works with companies to embed sustainability into the employee experience through role-relevant data.To signup for all future events, click here.
This episode was recorded on Wednesday January 04, 2023
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In this episode of RevOps Live guest Kevin Dorsey joins host joins host Eddie Reynolds to discuss the role of revenue operations, advising leadership, how do we replicate success, data to reinforce training & much more
Who is Kevin Dorsey? 10 Years in Sales Leadership Practice Lead: Revenue Leadership at Winning by Design VP of Inside Sales PatientPop Head of Sales Development & Enablement at Service Titan VP of Sales at Snack Nation Advisor and Mentor at 500 Startups and many othersTo signup for all future events, click here.
This episode was recorded on Wednesday December 21th 12:30PM - 1:30PM EST
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In this episode of RevOps Live Toni Hohlbein CEO & Co-Founder of Growblocks joins host Eddie Reynolds to discuss the importance of building a realistic revenue plan, company operations, revenue operations and so much more.
To signup for all future events, click here.
This episode was recorded on Wednesday December 14th 12:00PM - 1:30PM EST
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STRATEGIC REVENUE OPERATIONS AS A SERVICE● Website● LinkedIn● TikTok - Visa fler