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    One of the best ways to develop a book of business to enhance your value in the marketplace is to work with other experts who are complementary to your services. By partnering with other experts, you can add even more value to clients. However, most people don't know how to develop meaningful partnerships with others that are outside their organization. In this episode of Real Relationships Real Revenue, I sat down with Jean Oelwang, author of Partnering, to talk about how you can develop partnerships that help you give your clients maximum value.

    Topics We Cover in This Episode:

    The impact of the relationships we have in our lives

    The power of the ability to build deep connections

    The true value of a strategic partner

    The mindset shift that will propel you into success

    Ways to construct mutually beneficial partnerships

    How to create an ecosystem of virtues

    The six virtues of partnerships

    Trust building tips

    How to build these partnerships at scale

    The power of proximity

    Why the people we choose to partner with matter so much

    I hope you enjoyed this conversation with Jean and that it inspired you to truly look into how you can deepen partnerships that grow your relationships and add even more value to your clients.

    If you are interested in learning more from Jean, I highly recommend you check out her book here. You can also check out her website and all of the tools available to you there.



    Resources Mentioned:

    Get a copy of Give to Grow

    Get a copy of Jean’s book Partnership

    Check out Jean’s website and all of her tools

  • In this episode of Real Relationships Real Revenue, we dive into the most significant productivity hack I've discovered in the past year: building a second brain. I'm joined by Thomas Frank, a YouTube sensation and productivity expert, who shares insights on how you can create your own second brain, drawing inspiration from Tiago Forte's concepts.

    Thomas goes deep into the mechanics of setting up a second brain and demonstrates how this system can transform your productivity.

    Topics We Cover in This Episode:

    Why a second brain matters

    The Benefits of having a second brain

    Thomas’s second brain setup on Notion

    Practical tips for setting up your system

    A dive into what Flylighter and Ultimate Brain are and what they do

    How to voice record and get an AI summary and transcription

    Tips and ideas for what to put in your second brain

    Additional tools and resources you can use for your second brain setup

    Creating a second brain doesn't have to be overwhelming. Even if you start small, these insights and suggestions from Thomas Frank can guide you through the process, helping you develop a system that fits your unique needs!

    I hope you enjoyed this conversation with Thomas! If you want to learn more from him, visit his website and check out his templates and free resources. You can also check out the other tools and resources mentioned in this episode at the links below!



    Resources Mentioned:

    Get a copy of Building a Second Brain by Tiago Forte

    Get a copy of The PARA Method by Tiago Forte

    Listen to my interview with Tiago Forte

    Grab Flylighter here

    Get the Ultimate Brain template

    Get all of Thomas’s templates

    Visit Thomas’s website

    Check out the YouTube video showing how to set up the voice recording to AI summary and transcription

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    Are you ready to truly flourish in your life and career? You’re going to love this episode of Real Relationships Real Revenue. I sat down with Corey Keyes, the brilliant mind behind the book Languishing. We talked about the Five Vitamins for Flourishing essential to anyone who wants more growth and fulfillment in all aspects- particularly for those who are creating possibilities for others or growing a book of business.

    Topics We Cover in This Episode:

    What it means to languish

    The differences between languishing and flourishing

    The profound impact of mental health on our ability to thrive

    The power of helping others in the world

    Why learning something new is so important

    Transcending the world through spiritual or religious practices

    The impact of prioritizing warm, trusting relationships

    The importance of active leisure time

    How a quiet mind helps you put your best foot forward

    I hope you enjoyed this episode with Corey! I highly recommend you take these Five Vitamins of Flourishing and apply them to your daily life today.

    If you’d like to learn more from him, make sure to get a copy of his book Languishing. You can also get in touch with him at [email protected].

    Resources Mentioned:

    Get a copy of Languishing on Amazon

    Check out the Languishing Book Website

    Get in touch with Coreyl: [email protected]

    Pre-order a copy of Give to Grow

    GrowBIGPlaybook.com

  • Get a copy of your GrowBIG Playbook today!

    In this episode of Real Relationships Real Revenue, I sat down with a friend and thought leader, Kathryn Valentine. She uses research-based strategies to help companies advance and retain female talent with the idea that we need to build tools specifically for women that can work for women professionally. We are diving into all things female talent today and I can’t wait to share some of her insights with you in this episode.

    Topics We Cover in This Episode:

    Why not all solutions are right for everyone

    How diversity in companies impacts their success

    How to approach talent allocation without biases

    The power of going slow to go fast with allocation

    Practical tips that you can do to embrace female talent

    The importance of looking at how to negotiate as a woman

    Why you should be doing internal bias audits

    The four steps to asking for what you want as a woman

    The key to retention with female talent

    The research behind women in the workplace

    I hope you enjoyed hearing more about female talent with Kathryn! If you are interested in diving into the research, make sure to check out the links to the studies below.

    You can find more information about working with Kathryn on her company website here. You can also connect with her on LinkedIn here.

    Resources Mentioned:

    Preorder Give to Grow now

    Kathryn’s company website

    Kathryn’s LinkedIn

    Additional Research Notes From Kathryn:

    Companies with above-average gender and racial/ethnic diversity in leadership roles are eight times more likely to be in the top 10% of organizations for financial performance: DDI

    Women given team sizes that are 25% smaller as first-level managers and 40% smaller once they reach Executive levels. Original research here; as explained in WSJ here.

    Women do 200 hours of non-promotable tasks at work every year: HBR article here; full book here (deep dive on the consulting study - where senior partners who are women work an additional 200 hours every year to compensate for the NPTs they are asked to do and thus this is a leading factor in burnout is on page 47).

    Women 13% less likely to be promoted to manager, which is where the talent pipeline is currently getting squeezed (what is leading to lack of women in leadership): McKinsey report

    Also – The New York Times published an article right after we recorded our episode. In an attempt to bolster its economy, Japan introduced a "womenomics" approach to get more women into the work force. They expected 800K more women and got 3M - evidence of a) the completely underutilized talent pool sitting here and b) the positive impact of female talent to grow the economy. Article here.

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    In this episode of Real Relationships Real Revenue, I sat down with Dr. Josh Spitalnick who is a high-performance psychologist and author of The Complete Guide to Overcoming Health Anxiety for a one-of-a-kind episode. He is here to talk about improving your mental fitness and share some high-achieving mental frameworks we can use for growth. He’s diving into what high-performing people do to achieve, what they do that gets in their way, and how they switch from running away from something to going towards exactly what they want.

    Topics We Cover in This Episode:

    The negative narratives we have that keep us in a small space

    The mindset of living with fear and approaching things that are scary with intentionality

    What you have to remember about the “and vs. or” mentality

    How the “worst” can actually be a great opportunity to deepen a relationship

    The top things that get in the way of high-performers

    The different layers of thoughts that we all have

    How we can change the way we react to the things that happen to us to win more

    The true win of relationship-building

    How to authentically handle focusing on concepts not content

    What to do with the negative thoughts that pop up

    Why the word “should” is so toxic

    I hope you enjoyed this conversation with Dr. Josh! It’s all about making your world bigger, not smaller. Or when it comes to business development, it’s about making your book of business and your relationships bigger, not smaller with these mental frameworks.

    If you want to go deeper and learn more from Dr. Josh, make sure to get yourself a copy of his book and check out his practice!

    Resources Mentioned:

    Get a copy of Dr. Josh’s book

    Check out Dr. Josh’s practice

  • Get a copy of your GrowBIG Playbook today!

    Performing is not learning. And if you're just doing the work from day to day, that doesn't mean you're improving. What we're going to do in this episode of Real Relationships Real Revenue is mashup Eduardo Briceno's amazing book called The Performance Paradox with The Snowball System and share some simple, practical activities, mindsets, and tools that you can put in place right away that can help you improve in your life, relationships, and business development.




    Topics We Cover in This Episode:

    The difference between learning and performing

    How business development skills are learned

    How to flip your feelings towards sales and make it enjoyable

    The power of deliberate practice in becoming skilled at what you do

    How we can utilize knowledge to grow in our skills

    Dialing on one thing at a time

    What Blitzscaling is and how it applies to business development

    The best way to ask for feedback

    Tips on reviewing data and having your own “off-season”

    How to reconnect with your “why” in a really deep way

    The Mistakes Matrix and the four different types of mistakes

    I hope you enjoyed this conversation with Eduardo! The Performance Paradox is one of the best books I’ve ever read about doing the work and doing it really, really well. The work Eduardo is doing is really important.

    If you are interested in learning more from Eduardo, make sure to get a copy of his book. You can also visit his website and follow him on LinkedIn.

    Resources Mentioned:

    Follow Eduardo on LinkedIn

    Get a copy of his book

    Visit Eduardo’s website

    Listen to the Kelley O’Hara podcast episode

    Listen to the Mohamed Massaquoi episode

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    What if I told you there is one thing you can do to guarantee relationship and business development success? That’s exactly what I’m doing in this episode of Real Relationships Real Revenue! I sat down with worldwide expert Todd Henry, author of The Brave Habit. He’s here to talk to us about how we as high-achieving professionals can overcome our fears and lean in with bravery to achieve levels of success we have never reached before.

    Topics We Cover in This Episode:

    The tremendous amount of uncertainty we are facing in this day and age

    How fear prevents us from acting bravely

    The impact of acting bravely in the threat of potential consequence

    How a sense of agency leads to more bravery

    How we can all lean into agency in our own teams

    What happens when teams feel powerless

    The power of making bravery instinctual

    The investment in long-term payoff in business development

    Why bravery should always be about something other than yourself

    Todd’s favorite tools to help him continually learn

    How to reengage your bravery after setbacks

    I hope you enjoyed this episode with Todd! As he said, bravery is contagious so don’t ever be afraid to lean into it and do the right thing for those around you. You’ll find much more success in life and business if you do.

    If you want to learn more from Todd, make sure to get a copy of his book The Brave Habit now! You can also check out his last episode on the podcast here.

    Resources Mentioned:

    Get a copy of Todd’s book The Brave Habit

    Listen to Todd’s other episode on the show

  • Get a copy of your GrowBIG Playbook today!

    What does belonging mean to you? In this episode of Real Relationships Real Revenue, I sat down with Brad Deutser, author of Belonging Rules: Five Crucial Actions that Build Unity and Foster Performance. He’s here to dive into this idea of belonging and impact and how we can foster that amongst our teams and clients in a way that is beneficial to everybody.

    Topics We Cover in This Episode:

    What belonging really is and why it matters in your organization

    How we can work together as a team to create more of an impact

    How a sense of belonging on your team can have a leveraged impact

    The number one indicator of higher performance on a team

    What the five belonging rules are and how you can use them to achieve more success

    How to effectively listen without labels

    Why the word “why” is one of the most destructive words you can use

    How to define the identity of your team

    How to determine what your culture ecosystem looks like

    Why challenge should be a part of your company’s core identity

    How leaders can help facilitate change

    At the end of the day if you want to create a sense of belonging you need to just be human. Be open, be honest, tell people what’s going on, have compassion, be vulnerable, and reach your hand out. Reach your hand out to physically invite people in.

    I hope you enjoyed this conversation with Brad! If you are interested in going deeper, make sure to get yourself a copy of his book Belonging Rules. You can also follow him on LinkedIn to stay up to date. If you want to get in touch, you can email him at [email protected].

    Resources Mentioned:

    Grab a copy of Belonging Rules

    Email Brad at [email protected]

    Follow him on LinkedIn

  • Get a copy of your GrowBIG Playbook today!

    Wondering how you can become a better team with not only the people you work with but also with your clients? You’re in luck because, in this episode of Real Relationships Real Revenue, I sat down with Rob Whitfield, an expert in teaming. He’s sharing how we can team up in a way that is a win for all and that will elevate your outcomes.

    Topics We Cover in This Episode:

    How teaming up can put you leaps and bounds ahead

    How to get started becoming better teams internally

    The importance of a conscious choice for teaming

    How to have the conversation about how you’ll team effectively

    The critical inflection point that changes how your team works together

    How to exponentially increase your outcomes

    How this concept can transform your team

    The important practical things you need to know about successful teams

    How to incorporate these ideas with your client team

    I hope you enjoyed learning about effective teaming with internal teams and clients with Rob! If you get started now and apply these strategies, you’ll love the results of how your internal and client teams perform.

    If you are ready to benchmark how you see your team, make sure to get your gratis team diagnostic at redefinewinning.com. If you’d like to get in touch with Rob, you can fill out the contact form on his website.




    Resources Mentioned:

    Get a copy of your GrowBIG Playbook today!

    Get your gratis team diagnostic

  • Get a copy of your GrowBIG Playbook today!

    Feeling the burnout blues? Wondering if there's a secret to turn your daily grind into something that brings you joy and fulfillment?

    If so, you’re going to love this episode of Real Relationships Real Revenue. I sat down with Michael Rucker, the mastermind behind The Fun Habit. He’s here to discuss the power of infusing fun into your professional and personal life so that you can experience more success and joy. Michael is sharing some practical tips and frameworks that you can start using now in your business development and relationship building to overcome burnout and find more joy.

    Topics We Cover in This Episode:

    The epidemic of burnout and its widespread effects

    How prioritizing fun can be a game-changer for your life and success

    Techniques to add joy- even in high-stress positions

    Elevating your personal and professional relationships through enjoyment

    How to use the SAVOR model for a fun-filled life

    Hacks like activity bundling and time blocking to turn mundane tasks into enjoyable moments

    What the PLAY model is and how it can help you prioritize what brings you joy

    How you can enjoy what you do more and enjoy more agency and autonomy

    Remember, it’s not selfish to take time for yourself! Prioritizing enjoyment in your life actually lowers burnout and increases productivity and success. I hope this episode with Michael will help you get started applying the Fun Habit to your life!

    If you loved hearing from Michael, make sure to get a copy of The Fun Habit and check out his website!



    Resources Mentioned:

    Visit Michael’s website

    Get a copy of The Fun Habit

    Get a copy of your GrowBIG Playbook today!

  • Get a copy of your GrowBIG Playbook today!

    In this episode of Real Relationships Real Revenue, I sat down with one of our coaches, Bradley Humbles. He’s joining me today to talk about the idea of creating curiosity with potential clients and how we can use it to reach our goals. This is a powerful concept that just doesn’t get enough attention. He’s also exploring the leadership role in sales and how we can get more buy-in from our teams and give actionable steps that lead to more wins.

    Topics We Cover in This Episode:

    How to actually create curiosity with your potential clients

    The first step in the curiosity creation process

    Tips to use Give to Gets to generate curiosity

    Building trust and curiosity with uncertainty

    The power of not knowing it all

    What cliffhangers are and why they work

    How leaders can effectively get buy-in from their team

    How to create actionable steps for your team with things in their control

    Switching to the leader mindset

    How Bradley helps leaders in the GrowBIG Training

    I hope you enjoyed hearing from Bradley. He’s so passionate about helping leaders achieve big things and I was so happy to have him on the show to share the things he’s passionate about with you.

    If you want to get in touch with Bradley, you can email him at [email protected]. He loves hearing from you all so don’t hesitate to reach out!



    Resources Mentioned:

    Get in touch with Bradley at [email protected]

    Get a copy of your GrowBIG Playbook today

  • Get a copy of your GrowBIG Playbook today!

    In this episode of Real Relationships Real Revenue, I sat down with David Burkus who is a returning guest to the show. He is the author of Best Team Ever, a short and sharp read about the fundamentals of team culture. His goal is to help you understand the elements of team culture that really drive performance and take action to move the needle forward on your own team culture. We are either all on teams or leading them, so I know that everyone can get a tremendous amount of value out of this conversation so that you can have the best teams ever.

    Topics We Cover in This Episode:

    The three elements of the team culture triangle and why they’re so important

    How empathy can help you predict behavior on the team and shape your own behavior in the best way possible

    Why having conversations about conversations and communication is so powerful

    The importance of psychological safety so that you can make failure safe and build trust with your team

    Tips for being an active listener and supporting others

    Why teams that know they’re making an impact are more likely to succeed

    Practical things you can do to show and reinforce pro-social impact

    I hope you enjoyed this conversation with David! His pro-social purpose is to make work better. If we build the best team ever, we're building an environment at work and an environment in life for more people that's engaging, inspiring, and motivating.

    If you want to learn more from David, make sure to check out his website and get a copy of his book Best Team Ever. This book is easy to read and powerful, so I know you’re going to love it. Make sure to also check out his TED Talk!

    Resources Mentioned:

    Visit David’s website

    Get a copy of David’s book Best Team Ever

    Check out the TED Talk we mentioned

  • Get a copy of your GrowBIG Playbook today!

    Let’s talk strategy! In this episode of Real Relationships Real Revenue, I sat down with Rich Horwath, strategy expert and author of the book Strategic. Rich has a unique approach to strategy and he is going to explain the three big layers of how it works to help us learn how to use strategy for increased growth and success. Whether you realize it or not, everything you do is either tactical or strategic. How we're using our time, our talent, and any budget day in and day out is going to dictate the real strategy that we have, no matter what we might think. Rich is here to show us how to leverage strategic thinking for maximum success.

    Topics We Cover in This Episode:

    What dictates our real strategy

    What strategy is and what it is not

    Best practices of differentiating yourself with a strategy that’s unique to us

    How to break free of caution and practice strategic risk-taking

    The power of investing time in thinking about our future state

    The three C’s of strategically shifting our focus and offers

    Why we need to focus on value creation and delivery

    The three A framework to think more strategically on a daily basis

    Why excellence is a deviation from the norm

    What people need to know about leadership fitness and mental toughness

    How to increase organizational fitness

    The number one thing you should focus on with communication fitness

    Remember, strategy is not only done at the CEO or leadership level. Anyone can start implementing strategy into your relationships, brand, and book of business at any level.

    If you loved learning how you can become more strategic, I highly recommend you check out Rich’s book. You can also check out his free resources and graphic novel!

    Resources Mentioned:

    Get a copy of Rich’s book Strategic

    Free resources from Rich

    More free resources

    Get the Strategy graphic novel

  • Get a copy of your GrowBIG Playbook today!

    In this episode of Real Relationships Real Revenue, I sat down with Robyn Addis who is an expert in community building. There is so much power in relationships, vulnerability, and authenticity, and Robyn is sharing her insights into why communities that embrace these things can bring you more success. She also shares some valuable tips on how to create a community or host a successful event yourself!

    Topics We Cover in This Episode:

    How communities allow for elevated levels of success

    The power of meaningful relationships

    The perfect blend of authenticity and expertise

    How to be the hub of a network

    Why vulnerability is so powerful and how to show it authentically

    Why people like to be asked for help

    The dangers of earned dogmatism

    The impact of realizing you’re not alone

    How to use the fishbowl to get people talking

    Advice for putting on successful events

    It’s so important to remember that you’re not alone, and there is a whole community of people out there like you who would love to connect with you and support you. That’s why building communities has such an impact.

    I hope you enjoyed this episode with Robyn. If you want to learn more, make sure to visit the Follow Friday Conference website and connect with Robyn on LinkedIn. You can also reach out to her directly at [email protected].



    Resources Mentioned:

    Visit The Follow Friday Conference website

    Contact Robyn: [email protected]

    Connect with Robyn on LinkedIn

  • Get a copy of your GrowBIG Playbook today!

    We all have teams. We all have team habits. In this episode of Real Relationships Real Revenue, I sat down with Charlie Gilkey, the expert in team habits! Charlie is the author of the book Team Habits and he’s here to help us understand how truly impactful good internal and external team habits can be. Don’t let the simplicity of team habits fool you into thinking that you don’t need to prioritize it. Charlie’s showing us how to lean into interpersonal power and co-agency and work better together going forward.

    Topics We Cover in This Episode:

    The difference between individual habits and team habits

    The three dimensions of power at work

    The 8 different types of team habits

    How to improve your client team habits

    The ripple effect of changing team habits

    Why your relationships are key to creating habits that work

    Tips for coming together to find out what works

    The core team habits that truly matter

    Growth activities that can improve our internal team habits

    The right way to do goal-setting

    Why everything leads back to making an impact

    How to use a Media Map to create habits for where to communicate

    Ways to make sure you’re always on the path to excellence

    I hope you enjoyed learning about team habits with Charlie! Remember, what's more important than whether you have alignment and everybody agrees on everything is whether you get together as a team and figure out how to get in alignment.

    If you want to take the Team Habits quiz or learn more about creating team habits, head over to betterteamhabits.com.

    Resources Mentioned:

    Visit Charlie’s website and take the Team Habits quiz

    Listen to my conversation with James Clear

  • Get a copy of your GrowBIG Playbook today!

    Ready to become more consciously inclusive? I am so excited to share this episode of Real Relationships Real Revenue with you today because I sat down with Andrés T. Tapia who has done more work on diversity and inclusion than anyone I know.

    He has made a profound impact on me and I am so happy to have him here to talk about his books that are all about the 5 disciplines of inclusivity. He’s sharing how we can apply these disciplines to leadership, teams, and enterprise-wide to the entire organization.

    Topics We Cover in This Episode:

    The five disciplines of organizations

    The power of authenticity in organizations and leaders

    How to find the courage to do the right thing

    How you can commit to adding more diversity in your teams

    The commercial aspect of embracing diversity

    The practical steps to become consciously inclusive

    Why curiosity is the skeleton to becoming more diverse

    The invisible aspects of diversity

    The two main elements of inclusion

    I hope you enjoyed this conversation with Andrés and are able to apply the 5 disciplines of inclusivity and diversity to your organization, teams, and leadership.

    If you want to learn more from Andrés, make sure to check out his website, subscribe to his LinkedIn newsletter, and check out his books The 5 Disciplines of Inclusive Leaders and The 5 Disciplines of Inclusive Organizations.

    Resources Mentioned:

    Visit Andrés’ website

    Follow Andrés on LinkedIn and get his newsletter

    Check out his Books:

    The 5 Disciplines of Inclusive Leaders

    The 5 Disciplines of Inclusive Organizations

  • Get a copy of your GrowBIG Playbook today!

    Have you read the book or seen the movie Molly’s Game? In this episode of Real Relationships Real Revenue, I sat down with Molly Bloom. She is sharing how at only 24 years old, she built up a hugely successful book of business by leveraging the power of authentic relationships. She truly blasted through her fear in a way that I think any of us could be inspired by.

    Topics We Cover in This Episode:

    How Molly overcame such great adversity in her life

    The opportunity Molly was presented with and how she created a business with it

    How Molly learned about making genuine connections with other humans

    The power of a giving mindset

    Why the way you make people feel is so important

    The impact of effective presence

    Why taking notes on people you meet is so important

    How you can grow massively over your competition

    Focusing on integrity over short-term gain

    How breaking her own rules led to Molly losing everything

    What Molly learned about integrity from her experiences

    Integrity is the ultimate edge, and Molly is such a good example of that. She truly shows the power of building authentic relationships and focusing on giving rather than receiving.

    If you want to learn more from Molly, you can follow her on Twitter and Instagram.

    Resources Mentioned:

    Get your copy of the GrowBIG Playbook

    Follow Molly on Twitter

    Follow Molly on Instagram

  • Get a copy of your GrowBIG Playbook today!

    How can you really improve your customer or client experience?

    In this episode of Real Relationships Real Revenue, I sat down with Susan Salgado. Susan has a PhD in organizational psychology and she focuses on customer or client experience. We will dive into some exciting things about client experience, your associate or employee experience, and how they're intertwined. And we're going to talk about things at a strategic level like how to make this a true differentiator. Plus, we're going to talk about it at a tactical level, so we’re sharing things you can put in place right away to achieve greater success.

    Topics We Cover in This Episode:

    The power of a customer's emotional experience

    The best icebreaker for building relationships

    Top tips for finding commonalities with people

    The three things a client needs from you

    How to get better at client and employee experience

    The three ways that toxic workplaces are formed

    Why employees need to feel seen and valued by their supervisors

    How we can show our team members that they have our attention

    How the quality of working relationships has changed since the pandemic

    Why we have to remember that we are the same people at work as we are at home

    I hope you enjoyed this conversation with Susan. It’s so important that we remember that in order to build deeper relationships with those around us, whether it’s our team members or clients, we need to understand that they are people and we care about them as a whole.

    If you’d like to learn more from Susan, you can find her website here. You can also find her on LinkedIn.

    Resources Mentioned:

    Visit Susan’s website

    Connect with Susan on LinkedIn

    Learn more about building deeper relationships in season 4 of the podcast

    Listen to my conversation with Dave Crenshaw

    Check out the Work-Home Resources Model research

  • Make sure to get a copy of your GrowBIG Playbook today!

    Ever wondered how you could personalize your messaging to your potential clients for increased success? You’re in luck because, in this episode of Real Relationships Real Revenue, I sat down with Brennan Dunn who is an expert in all things personalization. He’s the author of This Is Personal and he’s here to share how to scale personalized messages to prospects and clients in your email marketing and beyond for maximum impact. This conversation is packed with value so you don’t want to miss it!

    Topics We Cover in This Episode:

    How Brennan approaches making things more personalized in emails

    The middle ground between scale and personalization

    The power of segmentation in your emails

    How to use Voice of Customer language to customize your language and offers

    The three levels of personalization and how to work through them

    The trick to getting people to read your emails

    The impact of automation when it comes to speaking to your clients

    Examples of how people in different industries can automate their personalization

    How personalization makes it easy to get new clients

    Tips for taking notes and gathering data on your contacts that you can use to personalize

    I hope you found this episode as powerful and impactful as I did! Brennan really knows his stuff and I was so excited to get to sit down with him and talk all things personalization and scaling.

    If you want to learn more, I highly recommend you check out his book This is Personal. I know you’ll really love it!

    If you’d like to get our value add for scaling growth skills across a team or organization, which we used as an example in today’s episode, you can find that here.

    Resources Mentioned:

    Get a copy of Brennan’s book This Is Personal on his website

    Get a copy of Brennan’s book This is Personal on Amazon

    Learn more about Building a Second Brain with Tiago Forte

  • Get a copy of your GrowBIG Playbook today!

    Wondering how you can unlock massive growth? In this episode of Real Relationships Real Revenue, I sat down with Tiffani Bova. She is the Senior Leader at Salesforce and author of The Growth IQ and The Experience Mindset. We are discussing both of these books and learning from Tiffani how we can best grow our organization and book of business by enhancing the experience of the customers and employees and the role technology plays in it all.

    Topics We Cover in This Episode:

    The growth levers that companies use to grow their business

    The power of company culture and values

    How we can actually deliver greater growth rates

    Why companies are falling woefully short on employee experience for the sake of customer experience

    The data on why you can grow more by focusing on customer and employee experience

    Why the experience of working with you matters so much

    The impact technology has on the customer and employee experience

    Practical actions you can take to optimize the technology you’re using

    Simple steps to enhance client experience

    I hope you enjoyed this conversation with Tiffani! Take a week and map out how you can optimize your time and technology to improve the experience of your customers and employees so you can work smarter, not harder. This is the true path to growth.

    If you want to learn more from Tiffani, I highly recommend you connect with her on LinkedIn and get a copy of her books The Growth IQ and The Experience Mindset.

    Resources Mentioned:

    Get a copy of Growth IQ

    Get a copy of The Experience Mindset

    Connect with Tiffani on LinkedIn

    Follow Tiffani on X

    Get a copy of your GrowBIG Playbook today!