Avsnitt
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At this point most online service-based businesses know that engagement is down across all forms of marketing—all apps and all types of content. People are overwhelmed by choices more than ever before, and we have less tolerance for content that doesn’t feel human. So how do we retain clients and keep people sticking around?
In this episode, we review some interesting and compelling research about marketing strategy in 2024 and what’s “working.”
Here’s what we’ve found (aka topics discussed in episode 3):
- Consumers are looking for authenticity and values. People want to connect with people, not brands.
- Running an effective Instagram account is not equitable to running a sustainable business. So many of us have become focused on content marketing, and Instagram in particular, and we need to start measuring effectiveness differently.
- It’s not bad business to talk about genocide. In fact, quite the opposite—it’s bad business to try to be apolitical at this point.
Takeaways:
- stop mimicking other entrepreneurs
- be clear about your values
- focus on relationships, retention, and trust over traffic/reach
- make your work potent and easy to digest
Creators mentioned: Abigail Rose Clark @abigail.rose.clarke and Casey Tanner @queersextherapyResources mentioned: Re-imagining Marketing FREE workshop on the Fruition platform
Learn more about Brooke and Tristan on their websites: brooke-monaghan.com and katz-creative.com
Episode Transcript
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What stops the scroll in 2024? And how do we actually make our lives easier when it comes to our business and marketing when the landscape keeps shifting, our brains are literally being changed by smartphones, the internet, and social media, and attention and engagement are at an all-time low?
As two business consultants and coaches obsessed with content marketing, we are in regular inquiry and real-life client study about how to reach people when, in general, the people we’re trying to reach are overstimulated and overwhelmed by the amount of content they could be consuming at this point in the human existence. If we’re all on our devices filtering out what we want to read and doing it at lightning speed, how do we actually land with our audience? Hint: there’s value in making it easy.
Topics discussed in episode 2:
Creating an engaging content strategy with scroll stopping content that actually orients to the current digital moment
Making less work for our audience, our clients, and ourselves—rather than making more, how can we make it easier
The new online era in which graphics don’t need to be fancy. and short, concise, and minimal “wins”
The value of sharing your voices more than your aesthetic
Developing a strategy that is human-centered rather than internet-centered
Creators mentioned: Raudhah Rahman @raudhah.rahman and Casey Tanner @queersextherapy
Learn more about Brooke and Tristan on their websites: brooke-monaghan.com and katz-creative.com
Episode Transcript
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Saknas det avsnitt?
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Welcome to episode one of the new Re-imagining Online Business podcast! Join Brooke Monaghan and Tristan Katz in this initial conversation as they explore the complicated landscape of online business in 2024.
Topics discussed:
The vulnerable truth that running a business right now is often hard and scary
What’s changed in the last 4+ years and where are we now, particularly when it comes to service-based online business
What kind of online business trends can we expect in 2024, or what are some things to know about growing your online business in 2024
Challenging “magical thinking” and “you can do it, too!'“ narratives
What does it mean for a business to truly “work”
The misleading nature of Instagram, and the fact that what we see online isn’t necessarily the full story
The question of interrupting business as usual while also supporting ourselves through our work
Maintaining creative energy even when the world is particularly distressing and disturbing
Learn more about Brooke and Tristan on their websites: brooke-monaghan.com and katz-creative.com
Episode Transcript
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Welcome to Re-imagining Online Business, a new podcast from Brooke Monaghan and Tristan Katz. Join us as we discuss topics like digital marketing, pricing, content creation and more, all through a lens that acknowledges the state of our current world, the real circumstances of ordinary people trying to grow their work online, and the fantasy that we have been sold by the business development industry.
