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In this episode of Pure Digital Passion, I spoke with Nurani Nimpuno, Head of Global Engagement at LINX (London Internet Exchange), during the launch of LINX Mombasa at Bahari Beach Hotel on February 13, 2025. This conversation explores why LINX chose Mombasa as its next expansion after Nairobi, and what this means for peering, interconnection, and digital infrastructure in Kenya and East Africa.
Key topics we discuss include:
Why Mombasa is a critical coastal hub for digital connectivityThe role of LINX Mombasa at iColo MBA1 & MBA2 in improving local and regional traffic exchangeHow LINX is keeping local traffic local to reduce latency and lower costsPlans to connect LINX Mombasa with LINX Nairobi for seamless interconnectionThe future of peering in East Africa and how businesses beyond ISPs can benefitFollowing the launch, we also toured iColo MBA2, one of Kenya’s most advanced data centers, where we saw firsthand the security, operational precision, and interconnection capabilities that support the region’s growing digital economy.
This episode provides valuable insights into how LINX is shaping Kenya's and Africa’s internet future by enabling faster, more cost-effective, and scalable digital infrastructure.
Listen now to understand how LINX Mombasa is helping grow Kenya’s and Africa's digital transformation!
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Last Friday, March 14, 2025, I had the privilege of moderating a panel discussion at the MySalary Launch & Experience Event at JW Marriott Nairobi. MySalary, a new fintech app developed by Little, is changing the way employees access their earnings by offering on-demand salary advances. Instead of waiting for payday, employees can now access a portion of their earned wages anytime, reducing reliance on high-interest loans and improving financial stability.What is MySalary?MySalary is a nano-lending platform that enables employees to access small salary advances based on what they have already earned. Unlike traditional payday loans, MySalary prevents overborrowing and promotes responsible financial management.Key Features & Benefits:Instant Salary Access – Employees can withdraw their earnings anytime before payday.Seamless Payroll Integration – Works effortlessly with HR and payroll systems.Automated Salary Advance Processing – Eligibility is automatically calculated based on actual workdays.Financial Inclusion – Empowers employees with financial flexibility and control.Data Security & Compliance – Fully encrypted and compliant with financial regulations.Flexible Employer & Employee Adoption – Businesses can set custom limits for responsible usage.Key Highlights from the MySalary Launch EventAt the event, we saw firsthand how MySalary is already making a difference:Live Demo by Kamal Budhabhatti (CEO, Little & Craft Silicon) – A deep dive into how MySalary works for employees and businesses.SMEs Get Free HR Management System – Companies without an HR system can access one for free to enable MySalary integration.12,000 Employees Already Using MySalary – The rapid adoption speaks to the demand for salary flexibility.Only Access What You’ve Earned – MySalary ensures responsible lending, limiting advances to earned income only.Flat 4% Transaction Fee – A transparent and affordable alternative to high-interest payday loans.Future Financing Marketplace – While MySalary is currently financed by Little, the goal is to bring in multiple financial partners for a more competitive and flexible marketplace.Panel Discussion: “Transforming Salary Access in Kenya”During the panel, I spoke with industry leaders about the impact of MySalary on financial wellness, workplace productivity, and fintech innovation.Panelists:Gloria Michelle Otieno (CEO, Recours Four Kenya Consultants Ltd) – Shared her perspective as an employer using MySalary and its impact on employee well-being.Snehar Shah (CEO, IX Africa Data Centre) – Explained how salary access solutions can benefit businesses and workforce management.Ford Anwar (General Manager, Apollo Tours and Travel) – Highlighted how financial stress affects employee productivity and how MySalary helps.Niladri Roy (COO, Little) – Provided insights into the technology behind MySalary and its future growth plans.This conversation made it clear that salary advance innovation is no longer a luxury but a necessity for businesses looking to support their employees' financial well-being while improving productivity and retention.
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In this episode of the Pure Digital Passion Podcast, I had the pleasure of sitting down with Cornelis Ouwehand, Africa Sales Director at Eskimi, to discuss how digital advertising is evolving across the continent.
Eskimi's transformation from a programmatic advertising platform into a comprehensive end-to-end digital advertising platform is redefining the industry.
Their bold 'Don't Be Boring' campaign is pushing brands to embrace creativity, brand-building, and AI-driven advertising strategies.
The Rise of Digital Advertising In Africa
The shift to digital advertising has accelerated in Africa, with South Africa nearing 50% digital ad spend, while Kenya and Nigeria are catching up at around 17%. Cornelis noted that while progress is being made, education remains a major gap, as many marketers and brands are still grappling with the fundamentals of digital advertising.
"A decade ago, we were fighting for 2% of marketing budgets. Now, digital is becoming the dominant channel, but there's still a long way to go." - Cornelis Ouwehand
Why 'Don't Be Boring' Is A Game-Changer
Eskimi's 'Don't Be Boring' campaign is more than just a tagline - it's a wake-up call for brands to move beyond basic programmatic buying and focus on engaging, high-impact creative advertising. The campaign emphasizes:
Creative-driven advertising - Moving beyond generic display ads to immersive, interactive formats.AI & Neuroscience in Ads - Pre-testing creatives using eye-tracking and heatmap analysis for better engagement. Localized ad strategies - Tailoring campaigns to cultural and market-specific nuances for better performance. Carbon-efficient media buying - Helping brands optimize their media spend while reducing environmental impact.Beyond Programmatic: Eskimi's Expanded Capabilities
Eskimi is no longer just a programmatic DSP - it has built a creative studio that enables brands to produce 12–15 different ad units from just three static assets. This shift ensures brands can deliver customized, high-performing digital campaigns across multiple formats. Eskimi also leverages advanced AI-driven analytics to optimize campaigns before, during, and after launch, helping brands maximize their ROI and brand engagement.
The Future of Digital Advertising in Africa
Cornelis highlighted key trends shaping the future of digital marketing on the continent:
Education & Certification - Eskimi is launching a digital advertising certification program to train future marketers.Local Publisher Collaborations - Strengthening direct publisher partnerships for more efficient, targeted media buying.Smarter AI-Powered Advertising - Leveraging machine learning and data-driven insights for better campaign outcomes.The Growth of Brandformance - A hybrid approach that blends brand awareness and performance marketing for long-term impact.In A Nutshell
Eskimi is redefining digital advertising in Africa by balancing data, creativity, and innovation. As brands move toward more engaging, high-performance ad strategies, Eskimi is at the forefront, helping them deliver compelling campaigns that truly connect with their audiences.
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At InsurTech Forum Nairobi 2025, I had the privilege of moderating a highly engaging panel discussion on AI & Workforce Empowerment alongside industry leaders:Charles Washika – Director, ICT & Innovation, Co-operative Bank of KenyaGicheha Gitau – Talent Acquisition & People Analytics ExpertGeorge Hapisu – Partner, Deloitte East AfricaHere are the key insights and takeaways from our discussion:AI-Driven Changes in Workforce Automation: Augmenting, Not Replacing Human TalentAI is redefining how organizations automate workflows, optimize decision-making, and enhance efficiency.Charles Washika highlighted that AI isn’t replacing jobs but augmenting human decision-making through:Conversational AI agents improving customer support experiencesIntelligent process automation in fraud detection and transaction monitoringAugmented decision-making in credit scoring and risk assessmentGenerative AI automating tasks like reporting, content creation, and analysis
He emphasized that AI-powered automation allows employees to focus on higher-value tasks, leading to greater innovation, efficiency, and productivity.AI’s Role in Talent Acquisition and Leadership DevelopmentGicheha Gitau shared how AI is transforming full-cycle talent management, saving up to 20% of recruiters' time by:Automating candidate sourcing and screeningEnhancing leadership development with AI-driven learning modelsAssisting in hiring decisions while ensuring human oversight for ethics and accuracy
However, a key challenge remains: AI-generated CVs. The rise of AI-assisted job applications raises questions about authenticity, bias, and verification. Gicheha stressed the need for ethical hiring practices and human oversight to ensure fairness in recruitment.Challenges in AI Integration: Addressing Employee Resistance & Change ManagementGeorge Hapisu tackled one of the most pressing concerns: How do organizations integrate AI into their workforce without triggering fear or resistance?Leadership buy-in is critical for AI adoption—without it, employees may resist automation efforts.AI must be positioned as an enabler, not a replacement, to mitigate fears of job losses.Continuous upskilling and change management programs are essential to prepare employees for AI-powered workplaces.
George also referenced successful AI adoption cases from other industries, such as:Unilever’s AI-driven hiring process, which reduced recruitment time by 75%.Bank of America’s AI-powered virtual assistant, Erica, which improved customer interactions and efficiency.AI-Driven Upskilling: The Future of Workforce CompetenciesWith AI reshaping industries, organizations must redefine the skills required for AI-driven workplaces.Charles Washika outlined a three-step approach to AI-powered upskilling:Collaboration between HR and tech teams to identify essential AI skills.AI-driven insights to shape training programs tailored to evolving business needs.Continuous assessment and real-time learning to adapt to AI’s rapid advancements.
Governance & Leadership: AI Implementation Strategies
For AI to effectively transform workplaces, companies must establish clear AI governance frameworks.George Hapisu emphasized the need for:Executive leadership & board involvement in AI adoption strategies.AI governance policies to ensure ethical AI deployment.Frequent communication and trust-building measures to drive employee confidence in AI.
He concluded that successful AI adoption isn’t just about technology—it’s about culture, leadership, and strategic alignment.Final Takeaways: What Business Leaders Must PrioritizeCharles Washika: Develop AI adoption strategies that are both customer-focused and employee-centric.Gicheha Gitau: Maintain a balance between technology and human values—use AI as an assistant, not a replacement.George Hapisu: Prioritize change management, stakeholder engagement, and workforce training to ensure smooth AI adoption.
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In this episode of Pure Digital Passion, I had an engaging conversation with Betty Njiraini, Regional Manager for Eskimi in East Africa, about the company’s game-changing approach to digital advertising. Eskimi is not just another DSP (Demand-Side Platform)—it is leading a creative-first revolution in programmatic advertising, blending data with innovation to create campaigns that don’t just sell but resonate.Why Creativity Matters in Digital AdvertisingThe industry has long focused on data and automation, but Betty emphasized a major shift toward creativity-driven campaigns. A staggering 75% of Eskimi’s digital work is now creative, proving that impactful advertising isn’t just about reach and targeting—it’s about storytelling.“The enemy is boring. Boring ads waste money. Our goal is to make digital advertising not just efficient but engaging and memorable.” – Betty NjirainiLocalization: The Key to Digital Advertising Success in Kenya and the rest of AfricaEskimi’s on-the-ground presence in Kenya, Tanzania, Ethiopia, and beyond has been critical in ensuring localized, culturally relevant advertising. Betty explained that global creative assets don’t always work in Africa—brands need to integrate local languages, customs, and behaviors for campaigns to resonate. Eskimi’s partnerships with local publishers and bespoke creative executions have helped unlock massive engagement in African markets.How Eskimi Uses AI & Neuroscience to Enhance Digital CampaignsEskimi’s creative-first, data-backed approach is powered by AI and neuroscience-driven tools like:Neurons AI – Predicts engagement through eye-tracking and heatmap analysis before campaigns go live.Lumen Attention Metrics – Measures real-time ad visibility and effectiveness.Brand Lift Surveys – Provides quick, data-backed feedback on brand perception within just two weeks.These capabilities allow brands to pre-test their creatives, ensuring that messaging is clear, engaging, and optimized for maximum impact.The ‘Don’t Be Boring’ Campaign: Eskimi’s Bold RepositioningEskimi’s brand repositioning is about more than just aesthetics—it’s about reinventing the role of creativity in programmatic advertising. The ‘Don’t Be Boring’ campaign is a direct challenge to the industry, urging advertisers to think beyond static banners and repurposed billboard assets. Betty emphasized that brands need to bring Eskimi in from the start to co-create engaging, localized, and data-backed campaigns that stand out.What’s Next for Eskimi in Kenya and East Africa?Betty highlighted three key initiatives shaping Eskimi’s future:Workshops & Training – Eskimi offers free programmatic advertising workshops and certifications to help brands unlock new possibilities.Client Collaboration – Eskimi encourages early involvement in campaign planning to drive more creative, effective executions.Hyper-Localized Ad Strategies – The company continues to prioritize African market insights to refine and tailor digital advertising approaches.In A NutshellEskimi is proving that data without creativity is just noise. By integrating AI, neuroscience, and cultural insights, Eskimi is leading the charge in redefining programmatic advertising in Kenya, East Africa and the rest of Africa. As digital media spend grows across the region, brands that embrace creative-first, data-backed campaigns will stand out in the cluttered digital advertising space.
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In this latest episode of Pure Digital Passion, I sat down with Paul Thompson, Chief Commercial Officer at Eskimi, to dive deep into the company’s groundbreaking transformation in digital advertising. Eskimi is moving beyond being just a DSP—it’s now a full-stack creative and media tech platform that places creativity at the core of digital advertising.Why Creative Comes FirstPaul emphasized a critical shift in the industry—moving from a data-first approach to a creative-first approach. While digital advertising has traditionally focused on hyper-targeting and automation, Eskimi’s philosophy is different: start with creative, not finish with it. Research has shown that 70% of a campaign’s effectiveness is driven by creative, not just data or targeting.“Who is the enemy? The enemy is boring. Boring ads waste money. Our goal is to make advertising more engaging, more creative, and ultimately, more effective.” – Paul ThompsonFixing the Attention Economy with Neuroscience & AIWith ad blockers, banner blindness, and short attention spans, brands are struggling to make an impact. Eskimi tackles this with AI-powered creative tools like:Neurons AI – Predicts audience engagement using eye-tracking heatmaps before campaigns go live.Lumen Attention Metrics – Measures real-time ad visibility to ensure ads get seen and drive impact.Full-Funnel Brandformance Strategy – A balance of branding and performance marketing for long-term brand recall and short-term results.Kenya & Africa: A Key Market for Digital GrowthEskimi sees Africa as the next frontier for digital advertising. Markets like Kenya, Nigeria, and South Africa are rapidly shifting ad spend from traditional media to digital, creating a huge opportunity for data-driven, creative-led advertising.Paul highlighted that Kenya is a testing ground for Africa—a place where brands experiment with new strategies before rolling them out across the continent.The Future of Digital AdvertisingEskimi’s ‘Don’t Be Boring’ rebrand is more than a tagline—it’s a call to action for advertisers to rethink how they approach digital marketing. Instead of chasing clicks and conversions, brands need to create engaging, emotionally resonant ads that capture attention.
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Eskimi's story is one of bold pivots, relentless innovation, and a drive to redefine digital advertising. In an exclusive episode of the Pure Digital Passion Podcast, I sat down with Vytas Paukštys, Founder & CEO of Eskimi, to unpack the company's journey - from its early days as a mobile social network from Lithuania to becoming one of the most influential full-stack creative and digital advertising technology platforms in Africa and beyond.
A 14-Year Reunion: From Lagos to Nairobi
I first met Vytas in Lagos, Nigeria, in 2012, when I was working at InMobi, a global mobile advertising platform. At the time, Eskimi was a mobile social network with a massive user base of millions in Nigeria. Over the years, Eskimi evolved into a demand-side platform (DSP) and, more recently, has rebranded into a creative-driven digital advertising technology platform offering end-to-end solutions for agencies and brands. Sitting down with Vytas in Nairobi for this episode felt like a full-circle moment as we explored the past, present, and future of Eskimi.
The Pivot: How Eskimi Became A Digital Advertising Giant In Africa & Beyond.
Eskimi's evolution wasn't a straight path. From mobile content to telecom solutions and then to social networking, the company experimented with various business models before realizing the potential of digital advertising.
The turning point came when Eskimi started buying digital ad inventory to grow its own network, only to discover a huge demand from advertisers wanting to leverage its platform. What began as an internal experiment soon became the foundation of Eskimi's DSP business, which now operates in over 40 markets globally.
Breaking the Mold: More Than Just a DSP
With Eskimi's recent rebranding, the company has gone beyond being just another programmatic advertising platform. Unlike conventional DSPs, Eskimi now offers AI-driven creative solutions that incorporate neuroscience insights to optimize digital ad performance. As Vytas put it:
"Who is the enemy? The enemy is boring. Boring ads waste money. Our goal is to make advertising more engaging, more creative, and ultimately, more effective."
This philosophy is at the heart of Eskimi's new BrandFormance strategy - a powerful blend of branding and performance marketing that helps advertisers not only drive conversions but also build long-term brand equity.
AI, Neuroscience & Brandformance: The Future of Digital Ads
Eskimi's transformation is fueled by cutting-edge AI and neuroscience tools that enhance ad effectiveness at every stage:
Neurons AI: Uses eye-tracking technology to predict engagement and optimize creative assets before campaigns go live. Lumen Attention Metrics: Measures real-time audience attention to ensure ads are actually being seen - not just served. Full-Funnel Analytics: Tracks brand awareness, customer engagement, and conversions to deliver actionable insights.By integrating these tools, Eskimi ensures that digital campaigns aren't just data-driven but also creatively compelling.
Why Africa? Eskimi's Commitment to the Continent
Africa has been a key growth market for Eskimi. It has well established operations in Kenya, Nigeria, South Africa, Ghana, and Francophone Africa, the company continues to deepen its presence across the region. Unlike many global adtech players that operate remotely, Eskimi has dedicated teams on the ground, ensuring they fully understand local market dynamics, consumer behavior, and brand needs.
What's Next for Eskimi?
Vytas shared that Eskimi's focus for the next 2 to 5 years is deepening market penetration rather than rapid expansion. Instead of entering new regions, the company plans to:
Strengthen its AI-driven creative suite to enhance ad personalization and engagement. Invest in local talent and partnerships to solidify its role as Africa's premier advertising technology provider. Educate brands on BrandFormance strategies to help businesses optimize their digital marketing. -
In this episode of NTV Kenya’s Business Redefined, I sit down with Julians Amboko to discuss the Samsung Galaxy S25 Series and its transformative Agentic AI capabilities. We explore how Samsung’s AI-powered Companion AI is redefining mobile productivity and autonomy, and what this means for businesses and individuals in Kenya.💡 Key Discussion Points:1/ The evolution from Generative AI to Agentic AI on the Galaxy S252/ How AI-powered devices like the S25 can help SMEs stay competitive3/ The importance of AI policy and regulations for Kenya’s economic growth4/ Sustainability and AI security considerations for future innovation📅 Pre-order Period: January 23 - February 16, 2025💼 Financing: Flexible payment options through Loop
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In this episode of the Pure Digital Passion podcast, I had an in-depth conversation with Evelyne Munene, Product and Marketing Lead at Samsung East Africa, and Sheila Kimani, Chief Commercial Officer at Loop, to explore the revolutionary Samsung Galaxy S25 Series and how Loop’s device financing is making premium smartphones more accessible across Kenya.We discussed the following:1/ The transition from Generative AI to Agentic AI and how the Galaxy S25’s Companion AI enhances daily life.2/ Samsung’s role in driving innovation with AI-enabled, context-aware, and privacy-focused smartphones.3/ Loop’s Buy Now, Pay Later (BNPL) model, flexible payment plans, and how it’s bridging the affordability gap for high-end devices.4/ The impact of sustainability initiatives through eco-friendly designs and Samsung Care+ protection plans.💡 Key Takeaways:Double storage upgrades at no extra cost during pre-orders.KES 5,000 cashback through Loop financing.Free Jambojet return tickets for pre-orders made by February 16th, 2025.📅 Pre-order Period: January 23rd to February 16th, 2025💼 Device Financing: Flexible payment options tailored for various financial needs.
Pricing:
Galaxy S25 Ultra: KES 188,400 (12+512GB), KES 172,800 (12+256GB)Galaxy S25+: KES 147,800 (12+512GB), KES 132,000 (12+256GB)Galaxy S25: KES 116,200 (8+256GB), KES 108,300 (8+128GB)📲 Don’t miss this conversation on how Samsung and Loop are redefining innovation, accessibility, and sustainability in Kenya.
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In an era where the internet drives commerce, education, and cultural exchange, ensuring equitable access is critical. ICANN’s New Generic Top-Level Domains (gTLD) Program and its Applicant Support Program (ASP) aim to democratize internet access, particularly in Africa.
In this exclusive episode of the Pure Digital Passion Podcast, I sit down with Pierre Dandjinou, ICANN’s Vice President for Stakeholder Engagement in Africa, to discuss how these initiatives empower African organizations by reducing financial and technical barriers to participation in the global internet ecosystem.
What are gTLDs and the ASP?
gTLDs are domain name extensions (like .com or .org) that allow communities, brands, and organizations to create customized digital identities. The ASP offers up to an 85% reduction in application fees, training, and access to pro bono services, ensuring underrepresented groups can apply for and manage their own gTLDs.Why It Matters for Africa and Kenya
Pierre highlights how gTLDs foster economic inclusion and cultural representation, especially through non-Latin scripts that preserve linguistic diversity. For example, the .africa domain has become a powerful branding tool unifying the continent’s digital identity.Overcoming Challenges
While opportunities abound, hurdles like limited awareness and financial constraints persist. ICANN’s outreach and the ASP are addressing these issues, ensuring no one is left behind in this digital revolution.How to Apply for the ASP
Application Deadline: November 2024 to November 2025 (early applications encouraged). Eligibility: Nonprofits, small businesses, indigenous organizations, and entities from less-developed economies. Financial Assistance: Up to an 85% fee reduction, training, and guidance from Applicant Counselors.Next Steps
Visit https://newgtld.icann.org/ for program details. Download the guidebook: https://newgtld.icann.org/en/about/program/applicant-guidebook. Explore resources: https://newgtld.icann.org/en/about/program/asp. Prepare documentation and attend webinars for guidance.Seize this transformative opportunity to shape Africa’s digital future. Watch the full conversation and learn how to take advantage of ICANN’s New gTLD Program and ASP!
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Earlier this week, on Wednesday the 22nd of January 2025, I had the privilege of being interviewed remotely by Tabitha Muthoni on CNBC Africa’s Power Lunch East Africa Show. During this brief and engaging discussion, we delved into Kenya’s and Africa’s rapidly evolving labour market, focussing on the gig economy, fintech, and e-commerce sectors. These topics are particularly critical as digital transformation continues to shape how we work and live across Kenya, East Africa, and the broader African continent.
The Role of E-Commerce and Fintech in Job Creation
Kenya’s and Africa’s digital transformation has unlocked numerous opportunities for job creation, especially in e-commerce and fintech. Platforms like Jumia have revolutionized digital retail, creating thousands of jobs in logistics, digital marketing, customer service, and platform management. Meanwhile, fintech solutions such as Safaricom’s M-Pesa have transformed financial inclusion, enabling unbanked populations to access critical services and driving growth in areas like mobile banking, agency networks, cybersecurity, and software development.
As we discussed, collaboration between African Governments and the private sector is essential to scale these opportunities. Investments in infrastructure, training programs, and partnerships can further enhance the reach and impact of e-commerce and fintech, fostering sustainable job creation for the youth.
Bridging the Digital Skills Gap
A recurring challenge in Kenya and Africa is the mismatch between educational outcomes and the skills demanded by the digital economy. To bridge this gap, it’s crucial to reform school curriculums to include coding, AI, and data analytics from an early age. Partnerships between global technology leaders like Microsoft and Google with Governments in Africa and educational institutions are already happening in this space. Upskilling and reskilling programs, such as technology bootcamps, are also enabling students and workers to adapt to the demands of the digital future of work as we know it.
Opportunities in the Gig Economy
One of the most exciting trends we explored was the rise of the gig economy, which offers flexible opportunities for young Kenyans and Africans to monetize their skills. Platforms like Uber and Bolt for ride-hailing, and Upwork and Fiverr for freelancing, have empowered individuals to earn an income outside of traditional employment structures. However, for the gig economy to truly thrive, it’s essential to establish social protections, including access to healthcare, pensions, and fair wages.
Policies for Inclusive Growth
Lastly, the role of Governments and the private sector in creating an enabling environment for innovation cannot be overstated. Policies that encourage parity between local businesses and global players are vital. At the same time, investments in infrastructure and AI skills training can position Kenya’s and Africa’s workforce to compete globally in the future of work.
Conclusion
My interview with Tabitha highlighted that Kenya’s and Africa’s labour market is at a transformative moment. By embracing digital transformation and prioritizing inclusive growth, the African continent can unlock vast opportunities for its youth while creating sustainable solutions to unemployment. As we navigate this exciting future, collaboration between Governments, businesses, and educational institutions will be key.
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Last night I was a guest on the BBC News' Focus on Africa Show with Waihiga Mwaura where we had a brief but insightful conversation about the seemingly imminent banning of TikTok in the US which is due to happen tomorrow, Sunday the 19th January 2025.
In the attached video recording, we approached our conversation from a Kenyan and African perspective to better understand what the implications and considerations could be for users in the US as well as those in Africa, looking at both positive and negative aspects, going forward.
As things stand, unless there is some sort of last minute intervention by current US President Joe Biden, or incoming US President Elect Donald Trump when he takes office on Monday the 20th January 2024, TikTok will mostly likely go offline tomorrow (Sunday) to comply with the banning deadline.
TikTok has over 170M users in the US as of this writing and is easily one of the most popular social media platforms in the US that has disrupted the status quo there over the past 5 years or so. Instagram Reels and YouTube Shorts are competing content formats that mimic how TikTok works.
TikTok's biggest innovation and 'secret sauce' is its highly prized algorithm that is remarkably good at keeping users hooked on it showing them content based on their interests, which is also known as the 'interest graph'. None of TikTok's competitors have managed to create as good an algorithm as they have done to-date in this respect.
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In this episode of the Pure Digital Passion Podcast, on the 2nd December 2024, I had the privilege of representing Dotsavvy on a distinguished panel discussion titled “I Like My Coffee Black: Trade Today and Trade Tomorrow – The Realities” during the recent Africa Trade Development Forum (ATDF) in Kigali, Rwanda.This landmark event, jointly organized by TradeMark Africa and Rwanda’s Ministry of Trade and Industry, brought together thought leaders, innovators, and policymakers to address the challenges and opportunities of digital trade in Africa.Moderated by the insightful Allen Asiimwe, Deputy CEO of TradeMark Africa, the panel featured:Antoine Sebera, Government Chief Information Officer, Rwanda Information Society Authority (RISA)Bernice Omiunu, Founder, Women in Blockchain AfricaGabriel Negatu, Board Member, Atlantic Council and TradeMark AfricaDiscussion Highlights:The panel tackled key issues such as bridging policy gaps, fostering trust in e-commerce, and financing digital infrastructure:Framing the Issues: Allen set the tone with her analogy of “eating an elephant,” emphasizing a step-by-step approach to solving Africa’s trade challenges.Bridging Policy and Practice: Antoine highlighted Rwanda’s success with the Electronic Single Window and the need for infrastructure investments.Building Consumer Trust: Bernice shared how blockchain can enhance supply chain transparency, while Gabriel discussed the role of digital IDs and interoperable platforms in fostering trust.Financing and Scaling Digital Innovations: Gabriel advocated for innovative PPP financing models, while I emphasized local context and interoperability in scaling digital platforms.Timestamps:[0:00] Introduction by Allen Asiimwe[5:30] Moses Kemibaro on policy gaps and infrastructure needs[15:00] Antoine Sebera on digitized trade solutions in Rwanda[25:10] Bernice Omiunu on blockchain’s role in trust-building[35:20] Gabriel Negatu on financing and PPP models[45:40] Final thoughts and actionable insightsDiscover how digital trade is transforming Africa’s economies through collaboration, innovation, and investment.#Trade #DigitalTrade #ECommerce #MarketPlace #Markets #SMEs #MSMEs #SmallBusiness #Traders ##Business #Commerce #AFCTA #AU #AfricanUnion #CrossBorder #EastAfrica #Kenya #Rwanda #Tanzania #Africa #Uganda #Ethiopia #Djibouti #Burundi #ATDF #Internet #DigitalMarketing #SocialMedia
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In this episode of the Pure Digital Passion Podcast, I sit down with Ben Roberts, one of Kenya's and Africa’s most influential technology and digital infrastructure leaders, to explore his journey and insights on technology, innovation, and education.
We start by uncovering Ben’s early years in the UK, where access to a physics lab and home computers sparked his passion for technology. He shares how these formative experiences shaped his decision to study physics at the University of Bristol and ultimately led to a career in telecommunications.
Ben reflects on his pivotal role at Liquid Telecom, where he spearheaded the transition from satellite to fiber connectivity across Kenya and Africa. From navigating challenges like elephants trampling cables to finding innovative ways to protect infrastructure, Ben shares fascinating anecdotes about building Africa’s digital backbone.
A major highlight of our conversation is Ben’s work in STEM education. As the Board Chair of Young Scientists Kenya, he’s driving initiatives to connect schools to the internet and empower students to apply STEM concepts to solve real-world problems.
We also discuss Ben’s new ventures: Nova Space, which leverages virtual reality to enhance technical education, and Lipagas, a pay-as-you-go LPG startup tackling clean energy challenges in Kenya.
Finally, Ben shares his vision for the future of Kenya's and Africa’s technology landscape, from green energy and AI hubs to the importance of investing in digital infrastructure and policies.
Chapters:
0:00 Introduction
3:00 Early years in the UK
10:00 Transition to Africa and Liquid Telecom
20:00 Building Africa’s digital backbone
28:00 Passion for STEM education
35:00 New ventures: Nova Space and Lipagas
45:00 Vision for Africa’s tech future
50:00 Advice for young innovators
This episode is packed with insights for anyone passionate about technology, education, and Africa’s growth.
Don’t forget to like, share, and subscribe for more episodes of the Pure Digital Passion Podcast!
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Last week, I had the privilege of attending the Digital Hubs Strategy Conference in Kakamega County, where Kenya’s ambitious Digital Superhighway initiative took center stage. The event marked the launch of two digital hubs at Kakamega County Polytechnic and St. Paul’s Shianda County Polytechnic, key milestones in Kenya’s journey to bridge the digital divide.
This transformative effort is driven by a collaborative partnership between the Ministry of ICT and Digital Economy, Konza Technopolis, the Communications Authority of Kenya, and Huawei Kenya, among others. These digital hubs are more than access points—they are empowering communities through digital education, entrepreneurship, and opportunities for economic growth.
Throughout the day, I engaged with key stakeholders, including educators, students, and policymakers, to understand the real impact of these hubs. Here are some highlights:
Adam Lane from Huawei Kenya shared how Huawei’s contributions include high-speed broadband connectivity, ICT training, and state-of-the-art digital tools to transform institutions into modern learning hubs.
Carolyn Kamete, Principal at Kakamega County Polytechnic, explained how their hub has tripled student enrollment, empowered youth and women, and created global linkages for trainees.
Julia Opoti, Principal at St. Paul’s Shianda County Polytechnic, emphasized how digital resources have equipped trainees with critical ICT skills and increased their employability.
Students like Sharon Nekesa and Silas Mulama shared inspiring stories of earning income online through digital platforms facilitated by the hubs.
Evans Akoko, Centre Manager, highlighted how tailored training programs are creating career pathways for both trainees and community members.
Hon. Victoria Zillah, MCA Kakamega County, discussed how these hubs have not only boosted enrollment but also attracted partnerships and resources that enhance their overall impact.
The success of this initiative reflects the power of collaboration between the government, private sector, and academia. Together, they are creating ecosystems that provide the tools and skills needed to thrive in today’s digital economy.
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On Wednesday, December 11, 2024, I had the distinct honor of being the Chief Guest at the inaugural Teja Talks Speaker Series hosted at Teja Spaces on Riverside Drive in Nairobi, Kenya. This event, organized in partnership with The Kenyan Wallstreet and Johnnie Walker, brought together a diverse audience of business leaders, professionals, and innovators to discuss the ever-changing dynamics of an increasingly digital-first global business environment.
The theme of the evening was “Helping Brands Understand and Adapt to the Ever-changing Digital Environment”—a topic that resonated deeply with all present. The cozy yet professional ambiance of Teja Spaces, enhanced by the elegance of a bespoke Johnnie Walker Blue Masterclass, set the perfect stage for a dialogue rich in ideas and practical insights.
The podcast recording started late due to technical hiccups but the discussion picked up seamlessly and what unfolded was a deep dive into the interplay of technology, consumer behaviour, and brand strategy, expertly moderated by Andrew Barden, CEO of The Kenyan Wallstreet.
In my conversation with Andrew, I emphasized the increasing importance of adapting to emerging technologies like artificial intelligence (AI) and leveraging influencer-driven content to maintain relevance with today’s informed, aspirational consumers.
What We Discussed: A Detailed Recap
The conversation with Andrew Barden was candid and far-reaching. Here are some key topics we covered:
In-house vs. External Advertising Agencies: We discussed the growing trend of brands establishing internal agencies for cost efficiency and tighter control. I noted that while this offers some benefits, it risks creating a myopic view of a brand. External agencies bring fresh perspectives and creative ideas that are invaluable for long-term success.
Brand Communication in the Digital Age: Addressing misinformation and fake news, I shared how brands can combat these challenges by consistently communicating authentic and high-volume content. This approach not only counters misinformation but also builds trust and loyalty among consumers.
The Evolution of Media Consumption: We explored how platforms like TikTok and podcasts are reshaping content consumption, with consumers gravitating toward short, snackable formats. I drew parallels with the growing influence of grassroots media channels over traditional outlets.
Future of Print Media: With print newspapers like People Daily going fully digital, we debated whether print media has a future. I argued that legacy media must adapt to digital-first strategies while recognizing that younger generations have little affinity for print.
AI in Business Operations: Sharing my experiences with AI tools like ChatGPT, Perplexity, and Riverside, I highlighted how AI is revolutionizing everything from recruitment to medical diagnostics. Companies that adopt these technologies early gain a compounding advantage that competitors struggle to catch up with.
Reaching Decision-Makers in a Digital World: For B2B companies, I recommended leveraging LinkedIn as a powerful tool for thought leadership and targeted advertising. I shared how my LinkedIn newsletter organically grew to 15,000+ subscribers, predominantly C-suite executives, showcasing the platform’s potential for meaningful engagement.
Closing Thoughts
As the evening drew to a close, it was clear that Teja Talks had accomplished its mission of fostering meaningful dialogue and connection among forward-thinking business leaders.
The intersection of technology, strategy, and creativity will continue to define how brands navigate the future, and forums like these are instrumental in shaping that journey.
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In this episode of the Pure Digital Passion Podcast, I had a great conversation with Dele Akinsade, Senior Director of Cloud Expansion at Microsoft, to explore the transformative role of cloud technology and AI in Africa’s digital economy.
From the challenges of building AI-ready infrastructure to the groundbreaking work Microsoft Azure is doing across the continent, this conversation dives deep into the opportunities and innovations shaping Africa's digital future.
Dele also shares insights into his philanthropic efforts through the Dele Akinsade Foundation, which empowers young Africans—particularly girls—to pursue STEM education and careers. Learn how cloud technology, AI, and grassroots initiatives are converging to drive inclusive growth and innovation in Africa.
Tune in for expert perspectives on overcoming barriers like cost and regulation, the potential of AI in sectors like healthcare and agriculture, and practical advice for African businesses looking to adopt these transformative technologies.
🎙️ Topics Covered:
1/ AI-ready infrastructure: What it means for Africa
2/ Microsoft's cloud expansion strategy in Africa
3/ Overcoming barriers to cloud adoption: Cost, connectivity & regulation
4/ The impact of AI on Africa’s economy and industries
5/ Empowering Africa’s youth through STEM education👉 Don’t forget to like, comment, and subscribe for more insightful conversations on digital transformation from an African perspective!
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Earlier this month, I had the privilege of visiting Africa Data Centres’ NBO1 facility in Nairobi, where I sat down with Dan Kwach, the Regional Executive for East Africa, for an insightful session on the Pure Digital Passion podcast. The conversation was a deep dive into the critical role Africa Data Centres (ADC) plays in driving the region’s digital transformation and what the future holds for this vital sector.
ADC continues to stand tall as Africa’s largest interconnected, carrier- and cloud-neutral data centre network. Through its state-of-the-art facilities, ADC ensures businesses across industries benefit from rapid, secure, and reliable digital services. The NBO1 facility itself is exceptional, housing over 100 network service providers and hosting 70% of East Africa’s financial institutions. As Dan revealed during our session, ADC is currently operating at 95% capacity, which is a reflection of the growing demand for robust and secure data solutions in the region.
One of the highlights of the conversation was ADC’s ongoing expansion in Nairobi, where they’re building out an additional floor to increase their data centre capacity. This expansion is not just about scale — it’s about introducing AI-ready infrastructure that can support next-generation workloads. Dan shared how AI, data sovereignty, and the arrival of hyperscalers are reshaping the region’s data centre landscape, creating immense opportunities for innovation and growth.
Another key topic was sustainability. ADC’s commitment to green energy solutions, including solar power installations and water-free cooling systems, demonstrates their leadership in creating environmentally responsible data infrastructure. This isn’t just about reducing their carbon footprint; it’s about setting the standard for the entire industry.
Data sovereignty was another focal point. As governments and businesses prioritize local data hosting due to privacy concerns and regulatory frameworks, ADC is uniquely positioned to provide secure, compliant environments for sensitive data. Dan emphasized how data centres like NBO1 are critical to Kenya’s ambitions of becoming a digital and innovation hub for East Africa.
The conversation also touched on the challenges and opportunities in the industry. While ADC’s success highlights the region’s progress, there is still room to grow — Africa accounts for just 3% of the global data centre capacity. However, as Dan rightly pointed out, this statistic represents a massive opportunity for growth as more international players invest in the continent’s digital infrastructure.
For me, this session reaffirmed the transformative impact of data centres on East Africa’s economy. ADC is not just building facilities; it’s building trust, empowering businesses, and driving innovation in Kenya and East Africa, at scale.
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I had the pleasure of sitting down with Mawingu’s CEO, Farouk Ramji, for an exclusive conversation on their latest milestone: a $15M fundraise and the acquisition of Tanzania’s Habari, a leading ISP based in Arusha. This move cements Mawingu’s position as East Africa’s largest ISP dedicated to rural and peri-urban markets.
Farouk shared insights into Mawingu’s disciplined expansion strategy, which focuses on bridging the digital divide in underserved areas. We discussed how Habari’s 30-year legacy aligns with Mawingu’s mission to deliver affordable, sustainable, and high-quality Internet connectivity. Farouk also revealed their decision to retain the Habari name while refreshing the brand to reflect Mawingu’s innovative ethos.
The $15M funding round, led by Africa Go Green Fund (Cygnum Capital) with support from InfraCo Africa and FMO, will accelerate Mawingu’s deployment of fiber and wireless networks across Kenya and Tanzania. Farouk detailed the challenges and teamwork behind the 18-month fundraising process and how this capital will enable rapid scaling.
Mawingu’s strategy addresses the “last mile” connectivity gap in East Africa, using a phased approach: deploying wireless technology to build customer bases before rolling out fiber in denser areas. With 175 towers supporting its operations, Mawingu is set to replicate its Kenyan success in Tanzania and beyond.
We also explored Mawingu’s people-first philosophy. Farouk highlighted stories of dedicated employees, like Martha, who rose from junior IT staff to a senior leadership role, showcasing the company’s commitment to nurturing talent.
Looking ahead, Mawingu’s 2028 vision to impact 1 million East Africans remains ambitious but achievable. With plans to explore Uganda, Rwanda, and the DRC, Mawingu is poised to redefine digital connectivity in the region.
Tune in to hear Farouk’s reflections on leadership, the acquisition journey, and what’s next for Mawingu as it scales new heights.
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I recently had the privilege of joining Gideon Ruhara on the Kesho Insights Podcast, where we explored some of the most transformative aspects of digital transformation in Kenya Africa.
From mobile technology and AI to overcoming barriers to digital transformation, we had an in-depth discussion on the opportunities and challenges shaping the continent’s digital future.🎯 Key Topics Discussed[0:00] Why digital transformation is no longer optional for African businesses: We kicked off by looking at the urgency for businesses to embrace digital tools to remain competitive globally.
[3:57] The evolution of Kenya’s digital landscape over 20 years: I reflected on how Dotsavvy grew alongside the digital revolution, from the early days of the internet to the current dominance of social media and mobile technologies.
[6:25] Digital in unexpected industries like construction: WhatsApp and mobile devices are revolutionizing even traditional sectors by streamlining processes and improving communication.
[12:37] Why low labor costs hinder automation in Africa: We discussed how the affordability of labor sometimes creates resistance to adopting digital systems, despite the opportunities for efficiency and cost savings.
[16:01] Mobile technology as Africa’s game-changer:Affordable smartphones, financing options, and increasing connectivity are enabling digital inclusion, even for underserved populations.
[19:40] The untapped potential of AI in Africa: Imagine AI tools tailored for local languages and contexts, bridging barriers in education, commerce, and agriculture. The possibilities are immense.
[21:59] My journey as a content creator: I shared insights on staying consistent, balancing personal branding with corporate goals, and building a niche as a technology and digital marketing thought leader.
[26:31] The rise of short-form video content: If I were starting today, I’d focus on short-form video platforms like TikTok and YouTube Shorts, leveraging AI to enhance production.
[29:47] Repurposing content to reach diverse audiences: I explained how I turn podcasts into blog posts, YouTube videos, newsletters, and even social media snippets to maximize reach and engagement.🎯 Takeaways
1. Digital transformation is essential for businesses: It’s about rethinking how processes work and leveraging technology to improve outcomes.
2. AI will be transformative for underserved populations: Tools tailored for local languages and contexts could bridge gaps in access and efficiency.
3. Content creation is a journey of consistency and passion: By staying curious and committed, I’ve built a platform that opens doors to new opportunities.
4. Personal branding amplifies corporate messaging: People connect with individuals, making personal branding a powerful tool for business growth.#Kenya #Africa #DigitalTransformation #Content #DigitalContent #ContentCreation #Influencers #PersonalBranding #KeshoInsights #Podcast #SmallBusiness #SME #Business #AI #ArtificialIntelligence #Technology #DigitalMarketing #Marketing #SocialMedia
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