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In this episode of the Product Powerhouse Podcast, Erin discusses the Shopify Email app and its potential benefits for business owners. She shares her own experience with email service providers and highlights why she decided to create a course on using the Shopify Email app.
The Shopify Email app is an email service provider available to all Shopify users.It allows users to create email marketing campaigns, automation, and send various types of emails such as newsletters, welcome sequences, thank you messages, and abandoned cart reminders.Having both an inbox and an email service provider is essential for effective email marketing.The Shopify Email app is a cost-effective option for those on a tight budget, as it offers up to 10,000 free emails per month.While the app may not have all the advanced features of other platforms, it is a great choice for beginners or those who find other platforms overwhelming.Users can customize email templates and integrate the app with other tools on their Shopify store.Erin announces her new course on using the Shopify Email app, which covers setup, branding, creating campaigns and automations, managing audiences, and more.
Here are the key takeaways from this episode:Links Mentioned:
Shopify Email App
Shopify Help Center
Erin's new Shopify Email CourseSupport the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website -
Do you ever doubt yourself? Don't worry, you're not alone! I chatted with Chantal Dempsey, an award-winning mindset and confidence coach, and she assured me that self-doubt is something we can overcome.
Overcoming self-doubt and building confidence is possible for everyoneChanging perspective and focusing on strengths can help build confidenceThe subconscious mind plays a crucial role in self-doubt and can be accessed and reprogrammedPractical techniques, such as celebrating wins and setting achievable goals, can boost confidenceNeuro-linguistic programming (NLP) and hypnotherapy are effective tools for building confidenceBuilding trust in oneself is key to overcoming self-doubtAnchoring positive feelings to a song can help maintain confidence in challenging situationsConnect with Chantal Dempsey:
Website
Instagram
LinkedInSupport the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website -
Saknas det avsnitt?
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Welcome back to the Product Powerhouse Podcast! In this episode, host Erin Alexander opens up about her hiatus from podcasting, reflecting on where she's been and what she's been up to over the past 6 months. It's a refreshingly honest and vulnerable listen, as Erin shares her struggles and realizations that led to her return.
The decision to pause the podcast to focus on creating new content.The impact of changes in her work environment on her energy and passion for her business. The realization that she needs back-and-forth interaction, like podcast interviews, to fuel her passion and energy.Updates on client projects, including the launch of two websites and her focus on VIP days.Exciting upcoming events, such as the Product Powerhouse Summit and business trips to California and Vegas.
The main topics covered in this episode:As Erin wraps up the episode, she expresses gratitude for her listeners' support and excitement about the fresh, engaging content she has lined up for the rest of 2024. Despite the challenges, she's back and ready to fuel your product-based business with valuable insights, interviews, and educational resources. Thank you for tuning in and be sure to join her for the next episode!
Sign up for the Product Powerhouse Summit waitlist!Support the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website -
In this episode of the Product Powerhouse podcast, we have a special guest, Ruthie Sterrett, the founder of The Consistency Corner, a content management agency for small business owners.
Ruthie shares her expertise in content strategy and marketing, with a background in corporate retail marketing for over 15 years, Ruthie has developed a systematic approach to building successful content strategies. She discusses the importance of consistency and offers valuable tips on attracting, nurturing, and converting audiences through your long-form content. From quarterly content planning to utilizing different platforms effectively, Ruthie's insights are sure to empower entrepreneurs looking to elevate their marketing game.
Key topics and takeaways:
Mapping out campaign themes for product-based businessesLong form content for attracting new customers and nurturing existing onesCommitting to a consistency that can be maintainedRepurposing long form content into other formatsConnect with Ruthie Sterrett:
Website
Podcast
Instagram10 Ways to Get More Eyes on Your Business
Support the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website -
In this episode, we will explore the different wholesale options available on Shopify. Whether you're a seasoned wholesaler or just starting out, Shopify can be a powerful tool for your business. We'll discuss three main options for using Shopify for wholesale, including creating discount codes for your retail site, using an app like Wholesale Club, or setting up a separate wholesale store. We'll dive into the pros and cons of each method, considering factors like customer experience, cost, and the need for additional apps.
In this episode, we will cover:
- The three main wholesale options on Shopify- Pros and cons of each option
- Considerations for customer experience and cost
- The host's guest interview on Wholesaleinabox.com
- A positive review of the DIY Shopify course
Thank you for joining us on Product Powerhouse. Make sure to subscribe to our podcast for more actionable strategies to supercharge your product-based business. And remember, you're not alone in this journey - we're here to help you become a true product powerhouse.
Support the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website -
On this episode of Product Powerhouse, we are chatting with retail and ecommerce expert Grace Hayden. Grace shares her personal experience of selling her Turkish towel business, the P’s of retail and formula of running a successful business.
The main points we cover are:
1. The importance of understanding and connecting with your target market.
2. Insights into managing handmade businesses and clarifying confusion around inventory costs.
3. Unveiling the strategies behind profitability in selling products and understanding the five P's of retail.
Connect with Grace Hayden:
Website
Start an E-commerce Business From Scratch book on Amazon
TikTok
Support the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website -
On this episode of the the Product Powerhouse podcast, we're talking about launching or relaunching a store. Whether you're starting from scratch or giving your existing store a facelift, we've got you covered.
So grab a cup of coffee, sit back, and let's dive into three essential tips to ensure a successful store launch.
Tip #1: Planning Ahead
No launch is complete without careful planning. Whether you're starting from scratch or giving your store a redesign, meticulous planning is crucial.
Tip #2: Customer Experience
Providing an exceptional customer experience is vital in today's competitive market.The goal is to make it as easy and enjoyable as possible for customers to shop at your store.
Tip #3: The Power of Marketing
Marketing is key when it comes to launching your store.
The important thing is to start marketing your store well in advance of the launch.
By following these three essential tips, you'll be well on your way to a successful store launch that will resonate with your target audience.
Thanks for listening to the Product Powerhouse podcast.
Support the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website -
In this episode of Product Powerhouse, host Erin Alexander welcomes Sarah Verheyen from Merish Books, a bookkeeping and CFO services provider for creative entrepreneurs.
This episode offers valuable advice and practical tools for product-based business owners to take control of their finances and ensure long-term success.
- Erin shares her personal experience and Sarah encourages getting creative to make money.
- The Profit First system is recommended for business owners.- A cash flow planner tool helps with financial planning and overview.
- Separate bank accounts for different expenses can prevent accidental spending.
- Bookkeeping and regular financial check-ins are crucial for success.
Sarah's insights and tips provide a roadmap for product-based business owners to navigate their finances wisely. By implementing strategies like the Profit First system, utilizing a cash flow planner tool, and prioritizing bookkeeping, entrepreneurs can gain a clearer understanding of their financial health and make informed decisions. Don't let bookkeeping hold you back from running a successful business. Join Erin Alexander and Sara Verheyen on this helpful episode of Product Powerhouse and take control of your business finances today.
Connect with Sara:
Website
Instagram
Cash Flow Planner - use code "PODCAST30" to save 30%!
CONNECT WITH ERIN ALEXANDER:
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Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse WebsiteSupport the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website -
In this episode of Product Powerhouse, host Erin Alexander reflects on the valuable lessons learned from running her business for 7 years. She shares insightful anecdotes and personal experiences that highlight the importance of celebrating success, surrounding oneself with a supportive network, and being resilient in the face of challenges. Erin emphasizes the need to adapt in the ever-changing entrepreneurial world and to trust one's instincts. Additionally, she encourages listeners to embrace the journey and enjoy the process of entrepreneurship.
Main topics covered in this episode:
- The power of celebrating success and overcoming self-criticism
- The importance of surrounding oneself with supportive people
- The value of being flexible and adaptable in business
- Learning from mistakes and viewing them as opportunities for growth
- Embracing persistence and resilience in pursuit of one's dreams
In conclusion, Erin Alexander expresses gratitude for her journey in entrepreneurship and the valuable lessons she has learned over the past 7 years. She encourages listeners to reflect on their own journeys and apply the lessons shared in this episode. Through embracing celebration, support, adaptability, learning from mistakes, and persistence, Erin believes that listeners can find success and fulfillment in their own businesses. Don't miss this thoughtful and inspiring episode that sheds light on the realities of running a business and provides valuable insights for entrepreneurs at any stage of their journey.
CONNECT WITH ERIN ALEXANDER:
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse WebsiteSupport the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website -
In this episode of Product Powerhouse, host Erin Alexander chats with Canva expert Brenda Cadman about the benefits of an organized Canva account. Here are three key takeaways from the episode:
- Cluttered workspace results in a poorer quality product as creators become frazzled looking for everything. Having a clean and organized workspace in design tools like Canva leads to a clarity of focus and faster creation.
- Specializing in a particular tool or area of expertise can make it easier to get referrals. Brenda Cadman shares how she developed a high level of expertise in Canva that most people do not have.
- The lost cost of disorganization can hinder productivity and opportunities for profitable work. Brenda provides tips and strategies for organizing your Canva account to improve your content creation efficiency.
Don't wait any longer to get organized and improve your content creation process with these tips and strategies from Brenda and Erin. Head over to the podcast episode now to learn more!
CONNECT WITH BRENDA:
Brenda's Website
Canva Organization Roadmap
How to use Canva Facebook Community
Canva Support Hub
CONNECT WITH ERIN ALEXANDER:
UNFILTERED - New subscriber only podcast for $3/month
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse WebsiteSupport the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website -
In this episode of the Product Powerhouse podcast, host Erin Alexander chats with Kate De Palma from Scented Designs all about the world of collaborations in business, discussing the benefits, challenges, and important considerations to keep in mind when working with other makers or small businesses.
On this episode we cover …
Importance of building relationships before collaboratingCreative ways to collaborate with other makers and businessesKnowing when to turn down opportunities Failed collaborations and legal protectionThank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Erin and how I help product-based business owners at Product Powerhouse.
CONNECT WITH KATE DE PALMA:
Website -Save 15% with the code POWERHOUSE
InstagramCONNECT WITH ERIN ALEXANDER:
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse WebsiteSupport the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website -
In this episode of the Product Powerhouse podcast, host Erin Alexander is joined by Denisa Parker, founder of Kind & Ivy Design Studio, to discuss the importance of product packaging and how to create memorable and stand-out packaging for your products.
Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a “work trip.” Sign up today and I'll see you there!
On this episode we cover …
The role packaging plays in creating a memorable unboxing experience.Why investing in packaging is crucial for small businesses.Understanding your target audience and aligning your packaging with their preferences.The importance of consistency and branding.The significance of sustainability in product packaging.The benefits of incorporating sustainability into your brand identity.Throughout the episode, Denisa shares her expert insights and provides valuable advice on creating memorable packaging that will not only resonate with your target audience but also differentiate your products from the competition.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Erin and how I help product-based business owners at Product Powerhouse.
CONNECT WITH DENISA:
Ivy and Kind
InstagramCONNECT WITH ERIN ALEXANDER:
UNFILTERED - New subscriber only podcast for $3/month
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse WebsiteSupport the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website -
In this episode of the Product Powerhouse podcast, our host discusses the importance of having a well-designed product page and shares 10 essential elements for increasing conversions.
On this episode we cover …
The ten must have items you need to include on your product pagesWhy you need each item and how they help conversionsOptional items you might want to have on your product pages depending on your product typesOptimizing your product pages with these 10 must-haves will not only increase your conversions but also create a more satisfying shopping experience for your customers.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Erin and how I help product-based business owners at Product Powerhouse.
CONNECT WITH ERIN ALEXANDER:
UNFILTERED - New subscriber only podcast for $3/month
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website
Support the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website -
This is the 150th episode of the Product Powerhouse Podcast and we are talking about dealing with customer service mindfully as a small business owner!
Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a “work trip.” Sign up today and I'll see you there!
On this episode, host Erin Alexander discusses the importance of mindful customer service and how to maintain composure when dealing with difficult customers.
Balancing between meeting customer needs and maintaining personal boundaries for excellent customer experiences.Tips for staying composed, active listening, and empathy in resolving conflicts.Fostering better connections with customers through presence, focus, and a positive mindset.Prioritizing self-care, having a support system, and seeking professional help when needed.Thank you for listening! If you enjoyed this episode or any of the other 150 episodes, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Erin and how I help product-based business owners at Product Powerhouse.
CONNECT WITH ERIN ALEXANDER:
UNFILTERED - New subscriber only podcast for $3/month
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website
Support the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website -
Are you a creative product-based entrepreneur who struggles with keeping track of all the moving pieces in your business?
The Product Powerhouse Summit kicks off April 18-20! Get your free ticket to this 3 day online event that will help you build, grow, and scale your product-based business. GET YOUR TICKET HERE
In episode 149 of the Product Powerhouse podcast, we chat with Carley Zuercher, the founder of Canapy, a project management app designed specifically for creative product-sellers who need a home base for all the things happening in their business.Carley shares her insights on running multiple businesses as a multi-passionate entrepreneur. She discusses how she embraces her creative flow and makes her own rules, rather than feeling constrained by traditional labels.
Then dive into the story of how Carley created Canapy to help solve the project management challenges faced by many product-based business owner who are creating customized products. She shares her inspiration for the app, as well as some of the key features that make it unique. And some spoilers about new features she has lined up.
If you're a creative product maker looking for tips on managing your projects more efficiently or interested in the journey of a successful app creator, then this episode is for you. Tune in now to learn from Carley's experiences and insights!
Related Episode - How to Set Business Goals that Actually Feel Good with Carley Zuercher
CONNECT WITH CARLEY:
Canapy
TwoCan
Instagram
Life is full of things that occupy your mental space. Ensure that every customer and every order meets timelines and deadlines using Canapy. Sign up for a free account.
CONNECT WITH ERIN ALEXANDER:UNFILTERED - New subscriber only podcast for $3/month
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website
Support the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website -
Episode 148 of the Product Powerhouse podcast, hosted by Erin Alexander, is all about marketing strategies for small business owners in 2023.
Repurposing and reusing content is the way to go if you want to make the most out of your limited resources.Personalization and segmentation in marketing are crucial for connecting with your target audience.Diversifying your marketing strategies is also important, so you're not putting all your eggs in one basket.Values-based marketing is becoming more popular, as consumers are more conscious about the companies they support.Improving customer experience on your website can help build customer loyalty and keep people coming back for more.
Here are the key takeaways:This episode is packed with lots of valuable insights for small business owners looking to up their marketing game.
CONNECT WITH ERIN ALEXANDER:UNFILTERED - New subscriber only podcast for $3/month
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website
Support the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website -
On this episode of the Product Powerhouse Podcast we are talking about the importance of being your number 1 hype woman for your small business with Robyn Clark from Jewelry Business Academy.
Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a “work trip.” Sign up today and I'll see you there!
Our next virtual summit is happening April 18th 2023! Join the waitlist now to be the first to hear when registration opens.
On this episode we cover …
Discovering the parts of your business you love the most and leaning into your strengthsWhy you need to be the face of your small businessWhy some really talented makers, artists and designers struggle to grow their business How to overcome fears around showing up on videoWhy it is so important for you to be the number 1 hype women for your business How to remove your emotions from customer feedbackAnd so much more.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Erin and how I help product-based business owners at Product Powerhouse.
CONNECT WITH ROBYN CLARK:
Jewelry Business Academy
Jewelry Business Academy podcast
Robyn’s InstagramCONNECT WITH ERIN ALEXANDER:
UNFILTERED - New subscriber only podcast for $3/month
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse WebsiteSupport the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website -
In episode 146 of the Product Powerhouse Podcast we are discussing marketing strategies outside of social media. The episode is aimed at business owners who feel overwhelmed by the amount of content they need to create for social media. The host highlights the importance of diversifying marketing strategies to mitigate the risk of relying solely on one platform. She recommends growing email lists as the most important marketing strategy and emphasizes the importance of knowing the target audience and creating resources that they will use. The host speaks from her own experience and how she was able to take time off from social media and still make sales by diversifying her marketing strategies.
why you should diversify your marketing effortshow to determine where you should be marketing your business the number on marketing strategy that everyone should be using (Spoiler alert: its email!) Types of marketing that are really effective for product-based business owners
We'll talk about...Support the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website -
In this episode of the Product Powerhouse podcast, Monica Sharma Patnekar from Business with Monica, and I chat about how you can better communicate and connect with your real customers.
She discusses the importance of understanding your customer's desires, actions, and demographics, and what delights them as buyers, and how to use this information to create effective messaging and marketing strategies.We talk about how a lot of businesses are struggling to create the right messages to actually connect with the customers and how that dictates how you should be marketing your business.
We also talk about how important it is to lean into your intuition and look inward for answers in your business, rather than always searching for the next course or program that promises to deliver the secret to success.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!Learn more at Product Powerhouse.
CONNECT WITH MONICA SHARMA PATNEKAR:
Website
Instagram
Desires over Demographics frameworkCONNECT WITH ERIN ALEXANDER:
UNFILTERED - New subscriber only podcast for $3/month
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse WebsiteSupport the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website -
In episode 144 of the Product Powerhouse podcast, we welcome Kate Ahl, founder of Simple Pin Media, to discuss how Pinterest can help you increase traffic to your site and make more money.
Kate starts by explaining how Pinterest works as marketing platform and how it's different from social media platforms like Instagram. She explains the different types of things product sellers should be pinning, including product images and lifestyle images that show how the product can be used in real-life situations.
Kate and I discuss old Pinterest marketing strategies that are outdated and no longer effective, and what to do instead because Pinterest has changed dramatically over the years. She even talks about how the new Pinterest CEO is focused on the connections between e-commerce and Pinterest.
Additionally, Kate emphasizes the importance of giving ourselves grace as business owners, especially in the current landscape of the world. She encourages us to find a community and lean on them for support. Whether you're new to Pinterest marketing or a seasoned pro, you're sure to learn something new from this episode.
CONNECT WITH KATE AHL:
Website
Simple Pin Shop (aff link)
Simple Pin Podcast
Pinterest
Instagram
Facebook
LinkedIn
YouTube
CONNECT WITH ERIN ALEXANDER:
UNFILTERED - New subscriber only podcast for $3/month
Facebook Community
Instagram
YouTube
DIY Shopify CourseSupport the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website - Visa fler
