Avsnitt
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In this episode, Susanna Bogardus, Principal PMM at Workday, shares her path from account management to product marketing – and how AI tools like GPT-3 are reshaping how we work.
She dives into building trust in AI, using tech to support (not replace) human roles, and why customer support is a goldmine for insights. Susanna also shares top advice for aspiring PMMs: hone your soft skills and know your customer.
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In this episode, our host, Sid Khaitan, spoke with Steffi Li, Head of Product Marketing, about her path from advertising to building a career in technical B2B product marketing.
She shares how a research background shaped her PMM instincts, what it’s like breaking into the field without a technical degree, and why domain knowledge and foundational processes matter – especially in early-stage startups.
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Saknas det avsnitt?
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In this episode of Product Marketing Life, host Collin Mayjack sits down with Jonathan Pipek, a seasoned product marketing consultant, to dive deep into the world of startup product marketing.
Jonathan shares his insights on the importance of getting the fundamentals right before investing in big marketing campaigns. He emphasizes the need for startups to focus on building a strong foundation around their ICP, positioning, messaging, and go-to-market strategy before attempting to scale through advertising or other channels.
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In this episode of the Product Marketing Life podcast, Collin Mayjack sits down with Matt Hodges, the Head of Product Marketing at Equals. Matt shares his impressive product marketing journey, from his early days at Atlassian to his experiences at high-growth companies like Intercom and Loom.
Throughout the conversation, Matt provides valuable insights into building pricing models, navigating product naming decisions, and the challenges of scaling a product marketing function. He also reflects on the importance of understanding your target audience and being willing to adapt as the market evolves.
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In this episode of the Product Marketing Life podcast, host Collin Mayjack sits down with Allison Rona, a Director of Product Marketing and PMA ambassador. Allison shares her firsthand experience launching a free trial at a sales-led organization, providing valuable insights into the complexities and challenges involved.
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Host Collin Mayjack spoke to Madeleine, the Product Marketing Manager at Chili Piper, about her career transition, as well as her company’s unique approach to product marketing, transparent pricing, and positioning.
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In this episode Collin sits down with every PMM’s favorite camp counselor, Tamara Grominsky. Collin and Tamara went deep on the differences between inbound and outbound PMM (hint, we’re not talking about your sales motion) and why the classic on the shelf/off the shelf analogy to explain PMM just doesn’t work.
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In this episode, learn how to cut out the jargon and make sure your B2B messaging reigns supreme, with the "Queen of B2B messaging" Emma Stratton!
You'll learn how to craft a unique brand identity and make your product stand out!
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In this episode of Product Marketing Life, Collin Mayjack sits down with Jeff Chase, Mary Lim, and Rachel Sheldon to do a deep dive on interactive storytelling and product adoption.
The Vitally team shared how they built their interactive demos from the ground up, the role that demos play in their customer journey, and how they build product guides that don’t get ignored
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In this episode of Product Marketing Life, host Collin Mayjack sits down with the king of narrative design, Marcus Andrews.
Collin and Marcus talk about how narrative design can help you gain influence, writing narratives that your customers actually resonate with, and how you know your narrative is working.
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In this episode of the Product Marketing Life podcast, Collin Mayjack sits down with Yi Lin Pei, a renowned career coach and founder of Courageous Careers. Yi Lin Pei brings a wealth of experience from her own journey in product marketing and offers invaluable insights into building a fulfilling and strategic career.
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In this episode of Product Marketing Life, our host Collin Mayjack sits down with the boys behind UserEvidence, Mark Huber & Alex Eaton.
Mark peeled back the curtain on his first PMM hire, Alex shared about building his PMM charter, and the three of them talked about what UserEvidence does best – customer proof.
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