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Our summer PR book review series wraps up with a must-have guide to crisis comms that you can get for free! Robert talks with Jeff Hahn about his book, Breaking Bad News – 12 Essential Crisis Communication Tools, a survival guide intended to help you and your brand or organization navigate the first two hours of a reputation crisis. Listen to the interview for info about how to get a free copy of the book, then follow the link in the show notes to have it sent to you now.
This is the final episode of the season. We’re taking the rest of the summer off, but we won’t be goofing around. We’ll use the next couple of months to build a new show with more voices, more variety, shorter interviews, a different approach to PR news, and other fun surprises.
The new PR Nation podcast debuts Friday, August 27th!
Links:
Guest: Jeff Hahn
Get Your Free Copy of the Book: Breaking Bad News
PR Nation website
O’Dwyer’s PR Newsletter
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If you had to read one book about public relations, what book would it be? Would you read a book about social media? Maybe one about research and planning? How about one on writing or marketing techniques? That sounds like a lot of books, maybe too many.
Wouldn’t it be nice if you could get everything you need to know about all these topics and more in one handbook? We’ve found one that covers every PR topic in a format that doesn’t waste your time.
It’s called “Complete Public Relations” and it’s hot off the presses. Robert continues PR Nation’s summer PR book review series in a conversation with two of the book’s three authors, Suzanne FitzGerald and Joe Basso.
Also, the crew comments on the French Open’s mishandling of Naomi Osaka’s media concerns, the firing of an Associated Press writer for her political tweets, and the United Airlines contest for people who’ve been vaccinated against COVID-19.
Links:
A California teen pushed a bear off her backyard wall
Osaka Fallout: Are Press Conferences Still the Answer?
AP explains why it fired Emily Wilder
United Airlines’ contest gets passengers to share vaccine info
Guest: Suzanne FitzGerald
Guest: Joe Basso
Publisher: Complete Public Relations
PR Nation website
O’Dwyer’s PR Newsletter
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Who in PR Nation likes to give media interviews? Some of you probably love it. But we’re guessing an equal number are just fine not standing in front of a TV camera. And we can’t blame you. The interview process can be frightening. It can be invasive. It’s rarely fun.
But there is a new book that can help you manage, survive, and possibly even enjoy the media interview process. Robert visits with one of the authors, former TV anchorman Rick DeBruhl, about “The Insider’s Guide to Media Training.”
Also, the crew debates a White House requirement that reporters get some quotes approved before publication, tries to understand Prince Harry’s criticism of the First Amendment, and consoles Sarah over the final results of this year's Rock and Roll Hall of Fame voting.
Links:
Rock and Roll HOF – 2021 Inductees
Prince Harry calls First Amendment ‘Bonkers’
Reporters fume at White House ‘quote approval’ rules
Opinion: The CDC’s mask guidance is a mess. Biden needs to clean it up.
Guest: Rick DeBruhl
Amazon: The Insider's Guide to Media Training
PR Nation website
O’Dwyer’s PR Newsletter
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There’s been a lot going on in the world the last year. How has social media impacted the debate over policing, race, politics, and the pandemic? PR Nation’s favorite doctors, Ph.D’s that is, join Robert to discuss their new book Social Media and Society. Whether you know a lot or a little about social media this book is for you!
Also, Summer gets bullied by aggressive buyers fighting over a blender on Facebook Marketplace, Rachel and Tim confess their relatives are magicians, while Sarah is grateful she’s only dealing with fanny packs and Jorts at home!
Links:
Spotify CEO silent on Joe Rogan’s anti-vax comments
Trump’s ban from Facebook is upheld, but panel orders review
Polling suggests little downside for brands offering free products to vaccinated Americans
Guest: Dr. Gina Luttrell
Guest: Dr. Adrienne Wallace
What happens in an Internet minute?
Book: Social Media and Society
PR Nation website
O’Dwyer’s PR Newsletter
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This week, we talk about internal communications, and why the audience you work with, the one right in front of you, is so important to your organization’s success. PR Nation contributor Pooja Kamat joins the crew from Mumbai, India to kick off her interview with Jennifer Thomas, an internal comms pro with GSK in London.
Also, the crew reveals the biggest news of the week, and it has nothing to do with PR, but rather a mystery box winding its way from Florida to Pennsylvania. There’s also a PR discussion about George Washington’s River Farm, Alaska Airlines’ handling of a mask controversy, and the end of the “Op Ed.”
Links:
American Horticultural Society board rift could complicate proposed sale of historic River Farm
Alaska Airlines bans state senator for refusing to wear a mask
Why the New York Times is retiring the term “Op Ed”
Guest: Jennifer Thomas
PR Nation website
O’Dwyer’s PR Newsletter
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Do you worry that you might be missing something when you write a PR plan? Are your pitching skills current? Do you know the easiest way to get a PR effort started? So many questions, so little time.
Luckily, Amy Rosenberg has written a book full of tactical PR advice, addressing those and many other PR mysteries. Robert has read the book, “A Modern Guide to Public Relations – Unveiling the Mystery of PR.” On this episode, he kicks off PR Nation’s spring PR book review series talking with Amy, an Oregon-based pro, about the guide, her PR approach, and the circus clowns who inspired it!
The crew rolls through the studio today, but lots of client work has left little time for chit chat this week. John O’Dwyer is along with the latest PR news, but other fan favorites, like Take 3, return better than ever in two weeks!
Links:
Guest: Amy Rosenberg
PR Talk
Amazon: A Modern Guide to Public Relations
PR Nation website
O’Dwyer’s PR Newsletter
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Most of us know TikTok as the social media platform for short-form videos used mostly by younger people. But is it just for Gen Z-ers who need to dance or is it more than that? Many well-known brands are using TikTok with impressive results: Guess, the NBA and NFL, Chipotle, and even the Washington Post.
So maybe there’s hope for the rest of us? If you’ve been on the sidelines watching the TikTok game play out in front of you, this is your chance to learn how TikTok could be a tactic in your next PR campaign.
Sarah, PR Nation’s in-house digital native, talks TikTok with Samantha Ogborn, founder and CEO of Once and More, about her passion for the platform and the tools for those of us who might be holding back.
Also, the crew discusses Sarah’s Star Wars-themed cat artwork, whether PR Nation’s pets need their own Instagram channel, and what should have happened the moment a ’60 Minutes’ reporter fired a tough question at Florida’s governor a month ago.
Links:
’60 Minutes’ misses the mark in its story about Florida Gov. Ron DeSantis and COVID-19 vaccines
Publix hits back on ’60 Minutes’ investigation
The Trump White House provided reporters with a gusher of leaks. With Biden, everything’s changed.
Guest: Samantha Ogborn
10 Brands and Organizations Rocking TikTok Marketing
PR Nation website
O’Dwyer’s PR Newsletter
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The AP Stylebook Showdown is back! In this special episode of PR Nation, player Avni Gupta puts her AP style knowledge to the test.
Host Robert Johnson is known for breaking out some tricky AP questions. Think you’re up to it? Listen, play along, and let us know your score!
Links:
Guest: Avni Gupta
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For university and college students about to graduate with degrees in public relations and communications, this can be a stressful time. From now until May, seniors across the PR Nation will be laser focused on finding a PR job. Young pro and PR Nation contributor Paula Chirinos, in New York City, talks about the job-hunting process and tips for landing that first PR agency position with Danielle Calhoun, VP of Inclusive Practices at Weber Shandwick in San Francisco.
Also, the crew discusses an upcoming spring break trip to a Tennessee dude ranch, while Editor Tim admits he had to look up the definition of the term “dude ranch.” And Paula plays the Beatles hit tune “Here comes the sun” on her ukulele.
Links:
The saga of mishaps and miscommunications overshadowing AstraZeneca’s Covid vaccine
Marketing Company Dangles Vaccine to Test Employees on Phishing
Trump predicted news ratings would ‘tank if I’m not there.’ He wasn’t wrong.
Guest Host: Paula Chirinos
Guest: Danielle Calhoun
10 Brands and Organizations Rocking TikTok Marketing
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It’s been a year since we first had to jump on Zoom for staff meetings, client updates, and other conversations, working through the technology, learning how to share documents, use the chat feature, and arrange our backgrounds.
The pandemic also has forced clients to conduct agency reviews online through the cold lens of the teleconference platform.We’ve all had to pitch our wares to people we’d like to meet but now can’t see because so many have their cameras turned off.
Even as we hope for an end to social distancing, it’s unclear whether all new business pitches will return to an in-person format which is why Robert asked Robert Udowitz of RFP Associates for some advice and tips developed just for this conversation.
Also, the crew previews President Biden’s first White House news conference, discusses the Alexi McCammond story, and considers the problem with comments captured while microphones are still listening.
Links:
Biden to hold first formal news conference on March 25
New Teen Vogue editor-in-chief Alexi McCammond resigns over past racist tweets about Asians
McCammond’s Story: Is There an Expiration Date for Tweets?
Dem Senator Caught on Hot Mic
Guest: Robert Udowitz
RFP Associates website
PR Nation website
O’Dwyer’s PR Newsletter
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This week, another PR Nation young pro, Zane Landin, contributes his perspective on the topic of Hispanics in our industry. Is the PR business doing a good job of recruiting and promoting Hispanic practitioners? Zane examines the progress and the possibilities with Stephen Chavez, CEO of Chavez PR in the greater Los Angeles area, and an adjunct professor at the University of La Verne, in La Verne, California.
Also, the crew discusses the debate over vaccine selfies, Burger King’s disastrous tweet, and Buckingham Palace’s handling of racist criticisms. They also prepare for a cicada (bug) invasion and wonder why people would eat them. One thing we know – they are not on the menu for vegetarians like Sarah!
Links:
Cicadas Coming to U.S. East Coast This Spring
To selfie or not to selfie? Why the joy of getting vaccinated is drawing backlash
Thoughts & Prayers To Whoever Runs Burger King’s Twitter & Has To Clean This Mess Up
Royal response fails to end anger over Meghan racism claims
Contributor: Zane Landin
Guest: Stephen Chavez
Hispanic Public Relations Association
PR Nation website
O’Dwyer’s PR Newsletter
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NASA’s Perseverance rover landed on Mars on February 18th. But even before that historic moment, audiences were engaging with the mission, signing up to send their name on a microchip to the red planet, taking pics with the lander in a virtual photo booth, and making plans to watch the landing live on social media and other NASA-owned channels. The mission is a PR bonanza for America’s space agency.
So how does NASA do it? And what lessons can other PR pros learn from the agency’s Mars PR work? Marketing expert and space junkie David Meerman Scott joins Robert to answer those questions.
Also, the crew debates the White House proposal to charge reporters for their COVID tests, and campaigns for rock group Iron Maiden, Sarah’s favorite band on this year’s Rock and Roll Hall of Fame 2021 Induction Fan ballot.
Links:
Rock and Roll Hall of Fame 2021 Induction Fan Ballot
White House and press are at odds over plan to charge reporters for coronavirus testing
BBC apologizes for interview with man impersonating US senator Cory Booker
Guest: David Meerman Scott
Amazon: Marketing the Moon
Mars 2020 Mission Perseverance Rover website
Apollo Press Kits website
PR Nation website
O’Dwyer’s PR Newsletter
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Today, young PR pro and PR Nation contributor Michaela Lewin tackles two topics important to practitioners today – mentorships and diversity. In her second conversation for the podcast, Michaela discusses the importance of PR mentors and explores diversity issues facing our business. Her guest is her mentor, Lauren Brooks, the Director of Public Relations and Marketing at Kettering College in Dayton, OH.
Also, the team gives a Clubhouse update, while Editor Tim points out how much PR the social audio app has received from the podcast!
Links:
Contributor: Michaela Lewin
Guest: Lauren Brooks
Harvard Business Review: PR Agencies Need to Be More Diverse and Inclusive. Here’s How to Start.
Hold the PRess Petition
Hold the PRess Instagram Page
PR Nation website
O’Dwyer’s PR Newsletter
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Clubhouse is the new audio-only social media app causing quite a stir all over the internet. It’s been around for almost a year but only recently have most people discovered it.
Clubhouse is an invitation-only platform where people on the inside can wander virtual hallways, popping in and out of rooms filled with groups of members from around the world having live conversations about all kinds of topics.
Can Clubhouse be used as a PR tool? Robert visits with ADWEEK’s social media reporter, Scott Nover, and social media influencer Giselle Ugarte about Clubhouse as a PR tool.
Links:
Guest: Giselle Ugarte
Guest: Scott Nover
Even in COVID-19, Journalists Seek Brief, Relevant Pitches
Will Clubhouse be the next social media platform for marketers?
PR Nation website
O’Dwyer’s PR Newsletter
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One of the biggest PR challenges during the pandemic has been event planning. Many events that worked in person are not translating well on Zoom. The result has been fewer registrations and less audience engagement. Recently, students at Boston University’s PR Lab held a virtual all-night event for charity, and their results were more than impressive. How did they do it? This week, Sarah asks PR Lab leaders Rachel Rubinstein and Remy Frohman about their approach and the results that followed.
The crew welcomes new cast mate Rachel Derby, and considers a new set of PR’s hottest questions in another round of Take 3. Also, we lose Sarah for a moment, as she disappears during the recording session. Find out where she went!
Links:
White House Reporters: Biden Team Wanted Our Questions in Advance
White House punts question on the Space Force’s future
No 10 pulls “sexist” Covid ad showing all chores done by women
Guest: Rachel Rubinstein
Guest: Remy Frohman
PR Nation website
O’Dwyer’s PR Newsletter
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As chaotic as the last four years were under former President Trump, is there anything PR pros can learn from the experience? We ask longtime public affairs pro George Franklin what public relations people should take away, or leave behind, from the previous Administration. Franklin, the author of three books about his craft, chats with Robert in an interview recorded on Inauguration Day.
Also, the crew talks about astrology, hints at a new member of the team set to join the cast next week, and handles three hot PR issues.
Links:
Budweiser to skip Super Bowl ads, donate to coronavirus vaccination awareness instead
After she faces the nation on CBS, PR tips for Dr. BIrx
An American Sign Language interpreter will now appear at all White House press briefings
Robert’s Blog: Don’t Tweet on the Toilet
Guest: George Franklin
Amazon: Raisin Bran and Other Cereal Wars
Amazon: So You Think You Want To Run For Congress
Amazon: Incentives - The Holy Water of Free Enterprise
PR Nation website
O’Dwyer’s PR Newsletter
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What does it take to get an audience to pay attention these days? Screaming? Shouting? Using the F-word?
In normal times, the answer might be none of the above. But these are not normal times. And a campaign created by a group of PR students at Boston University is no normal campaign.
Why? Because the F-word is the first word in a tagline aimed at students who might otherwise blow off COVID-19 health and safety guidelines.
Robert caught up with B-U Master’s graduate Hailey McKee, a member of the team that came up with a vulgar anti-COVID campaign that is turning heads.
Also, the team weighs in on whether it’s a good idea to pitch stories on Inauguration Day, a suggestion that top Biden Administration officials should dump their Twitter accounts, and the new president’s PR performance in his first few days on the job.
When it comes to the answers to the questions, Sarah and Tim say it all depends!
Links:
PR News - An Inauguration Day Conundrum: to Pitch or Not to Pitch
Contributor: Paula Chirinos
Contributor: Zane Landin
Guest: Hailey McKee
F*CK IT Won’t Cut It Campaign Website
F*CK IT Won’t Cut It Podcast Page
PR Nation website
O’Dwyer’s PR Newsletter
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PR Nation wraps up its first season as America’s PR Podcast with a holiday sing-along. Robert and Sarah treat listeners to their rendition of the holiday classic “12 Days of Christmas” with a version written just for PR pros everywhere.
Robert also talks about the future of PR and advice for PR students with Gemma Puglisi, a 2020 inductee into the PRSA National Capital Chapter’s Hall of Fame. And Summer’s debut on the big stage is revealed.
In case you want to join in from your car, bedroom, or kitchen, we’re also including here the lyrics to the song!
“12 Days of PR Christmas” by Robert Johnson
On the first day of Christmas, my true love sent to me: A mult box with a mic tree.
On the second day of Christmas, my true love sent to me: Two network hits and a mult box with a mic tree.
On the third day of Christmas, my true love sent to me: Three podcasts, two network hits, and a mult box with a mic tree.
On the fourth day of Christmas, my true love sent to me: Four photo ops, three podcasts, two network hits, and a mult box with a mic tree.
On the fifth day of Christmas, my true love sent to me: Five PR plans, four photo ops, three podcasts, two network hits, and a mult box with a mic tree.
On the sixth day of Christmas, my true love sent to me: Six heads a-talking, five PR plans, four photo ops, three podcasts, two network hits, and a mult box with a mic tree.
On the seventh day of Christmas, my true love sent to me: Seven journos tweeting, six heads a-talking, five PR plans, four photo ops, three podcasts, two network hits, and a mult box with a mic tree.
On the eighth day of Christmas, my true love sent to me: Eight flacks a-spinning, seven journos tweeting, six heads a-talking, five PR plans, four photo ops, three podcasts, two network hits, and a mult box with a mic tree.
On the ninth day of Christmas, my true love sent to me: Nine cameras rolling, eight flacks a-spinning, seven journos tweeting, six heads a-talking, five PR plans, four photo ops, three podcasts, two network hits, and a mult box with a mic tree.
On the tenth day of Christmas, my true love sent to me: Ten press releases, nine cameras rolling, eight flacks a-spinning, seven journos tweeting, six heads a-talking, five PR plans, four photo ops, three podcasts, two network hits, and a mult box with a mic tree.
On the eleventh day of Christmas, my true love sent to me: Eleven op-eds published, ten press releases, nine cameras rolling, eight flacks a-spinning, seven journos tweeting, six heads a-talking, five PR plans, four photo ops, three podcasts, two network hits, and a mult box with a mic tree.
On the twelfth day of Christmas, my true love sent to me: Twelve statements issued, eleven op-eds published, ten press releases, nine cameras rolling, eight flacks a-spinning, seven journos tweeting, six heads a-talking, five PR plans, four photo ops, three podcasts, two network hits, and a mult box with a mic tree.
Links:
Guest: Gemma Puglisi
PR Nation website
O’Dwyer’s PR Newsletter
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Have you ever lied about pitching the media? Our guest says he did when he was younger and working for a big global PR firm. Ed Zitron is the CEO of E-Z PR, a firm that handles media relations for tech clients. He’s also the author of a PR book called “This is how you pitch – How to kick ass in your first years of PR.” Robert caught up with Ed for a conversation about the PR business. Right from the start, Ed tells it like it is, so brace yourself for a conversation that’s so hot it could melt your mobile device!
Also, New Pros Contributor Michaela Lewin debuts with tips for PR students still hunting for a spring internship. Her guest, PR prof Natalia Lopez-Thismon, from Southern Adventist University, tells you what you need to know to land a gig in the new year.
And with a snowstorm hitting the east coast this week, the crew blames the COVID-19 pandemic and virtual learning tools for the end of everyone’s favorite school holiday, the snow day.
Links:
Guest: Ed Zitron
Amazon: This is How You Pitch
New Pros Contributor: Michaela Lewin
Guest: Natalia Lopez-Thismon
PR Nation website
O’Dwyer’s PR Newsletter
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Is it time for you to become your own PR Boss? Maybe you’re tired of working for a PR agency or in-house for an organization. Perhaps you’ve lost your job due to the COVID-19 pandemic? Whatever the reason, if you’re thinking now might be the right time to work for yourself, then you’ll want to hear Sarah’s conversation with Michelle Garrett, a freelance PR pro since 1999. Garrett manages a weekly Twitter chat for freelancers, #FreelanceChat, and joins the show to tell you how to make the move into freelance PR.
Also, New Pros contributor Pooja Kamat makes her debut from the United Kingdom with a conversation about personal brands. Tony Byng, Director of Student Education of Marketing at the Leeds University Business School, joins Pooja to talk about the importance of personal brands, why you need one, how to start one, and if you have one already, how to make it better!
Links:
PR Nation website
Guest: Michelle Garrett
New Pros Contributor (UK): Pooja Kamat
Guest: Tony Byng
O’Dwyer’s PR Newsletter
- Visa fler
