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Helloooo friends! On today's show, we discuss the drama surrounding Crumbl Cookies Australian pop-up store and the marketing lesson we can all learn from them. I also want to have a conversation about why therapists are so reluctant to show up on social media. And then we answer a question from the community "How can I manage boundaries with clients who reach out to you or attempt to communicate with you through social media”.
View the show notes for this episode here.
Time Stamps00:00: Introduction to the Podcast and Kat Wyeth
02:31: Crumbl Cookies Marketing Stunt
15:24: Therapists and Social Media: Reluctance and Challenges
20:15: Sharing Personal Information with Clients on Social Media
24:48: What to Share and How to Educate on Social Media
26:03: How @leltherapy Uses Humor to Communicate
28:52: How @adhdwithjohannab Shows Up Online Authentically
30:36: Setting Boundaries with Clients Who Blur the Lines
GIVEAWAY - WIN Rachel’s entire digital product suite valued at over $4500!!How to enter:
Leave a rating and review for Pour It Out on Apple Podcasts or SpotifyTake a screenshot of your reviewFill out this form and attach your screenshotEveryone who enters this competition will go in the draw to win Rachel’s entire digital product suite valued at over $4500 AUD. Yep, that means one lucky winner will get access to Gramtini, Markerita & Chat G&T!
Full competition terms and conditions can be accessed here.
Join Gramtini or Chat G&T in January and you will receive a bonus pack [$2500 value]:
✨ Done-for-You Content Plan
✨ Audience Growth Strategy
✨ Canva Instagram Templates
✨ Canva Media Kit Template,
✨ ChatGPT Prompt Cheat Sheet
✨ Mastering Instagram Reels for Business guide.PLUS if you pay in full, get a FREE 30min Strategy Session
Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too!
Follow the podcast on Instagram.
Watch the episodes on YouTube.
Join our Facebook Community Group.
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Oh hey! Today I am flying solo to share some big news with you…I will be closing the doors to my Instagram marketing course, Gramtini, at the end of January. This episode explains why.
View the show notes for this episode here.
Time Stamps
00:44: Big Announcement
02:52: Trademarking Challenges
06:09: Opposition from Instagram
11:51: Decision to Withdraw Gramtini
14:46: Reflection and Future Directions
20:09: Last Drinks Campaign
GIVEAWAY - WIN Rachel’s entire digital product suite valued at over $4500!!How to enter:
Leave a rating and review for Pour It Out on Apple Podcasts or SpotifyTake a screenshot of your reviewFill out this form and attach your screenshotEveryone who enters this competition will go in the draw to win Rachel’s entire digital product suite valued at over $4500 AUD. Yep, that means one lucky winner will get access to Gramtini, Markerita & Chat G&T!
Full competition terms and conditions can be accessed here.
Join Gramtini or Chat G&T in January and you will receive a bonus pack [$2500 value]:
✨ Done-for-You Content Plan
✨ Audience Growth Strategy
✨ Canva Instagram Templates
✨ Canva Media Kit Template,
✨ ChatGPT Prompt Cheat Sheet
✨ Mastering Instagram Reels for Business guide.PLUS if you pay in full, get a FREE 30min Strategy Session
Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too!
Follow the podcast on Instagram.
Watch the episodes on YouTube.
Join our Facebook Community Group.
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Saknas det avsnitt?
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Oh heyyyy! Welcome to your first taster of my ‘In The Mix’ episode format. In this episode, Brooke and I look into our crystal ball and share our predictions for 2025’s top marketing trends. The rising success of cult beauty brand MCoBeauty has us asking some questions about the ethics behind dupe culture. And then we answer a question from the community “How do you find a business coach and are they worth the money?”
View the show notes for this episode here.
Time Stamps
00:00: Introduction to the Podcast and Brooke Vulinovich
04:30: Predictions for Brand and Marketing Trends in 2025
12:39: The Rise of Community-Driven Brands
17:36: Exploring Dupe Culture and its Implications
27:31: Is Copying a Form of Flattery?
32:34: How @aimeesmalex went Viral with “Ugly, Low-Fi Content”
37:53: How to be Real, Raw and Unfiltered like @brittney_saunders
39:15: How @the_dietologist Speaks to their Community
40:09: Are Business Coaches Worth the Money?
GIVEAWAY - WIN Rachel’s entire digital product suite valued at over $4500!!How to enter:
Leave a rating and review for Pour It Out on Apple Podcasts or SpotifyTake a screenshot of your reviewFill out this form and attach your screenshotEveryone who enters this competition will go in the draw to win Rachel’s entire digital product suite valued at over $4500 AUD. Yep, that means one lucky winner will get access to Gramtini, Markerita & Chat G&T!
Full competition terms and conditions can be accessed here.
Join Gramtini or Chat G&T in January and you will receive a bonus pack [$2500 value]:
✨ Done-for-You Content Plan
✨ Audience Growth Strategy
✨ Canva Instagram Templates
✨ Canva Media Kit Template,
✨ ChatGPT Prompt Cheat Sheet
✨ Mastering Instagram Reels for Business guide.PLUS if you pay in full, get a FREE 30min Strategy Session
Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too!
Follow the podcast on Instagram.
Watch the episodes on YouTube.
Join our Facebook Community Group.
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Helloooo and welcome to the first episode of Pour It Out and the first installment in our Building the Brand series. Today, we’re doing things differently because I’ve asked my good friend Olivia to interview me so that I can share my brand story with you and you can get to know me as your host. My brief to her? I want to share my story in a way that I haven’t shared it before. I think she nailed the brief.
View the show notes for this episode here.
Time Stamps
00:00: Introduction to the Pour It Out Podcast
06:25: Rachel's Business Journey
12:27: How Rachel Supports Health Professionals
19:02: Navigating Feedback and Criticism
24:49: The Hustle of Year One
30:32: Scaling Challenges and Personal Branding
38:21: Personal Struggles and Business Resilience
44:09: Evolving Business Strategies for 2025
GIVEAWAY - WIN Rachel’s entire digital product suite valued at over $4500!!How to enter:
Leave a rating and review for Pour It Out on Apple Podcasts or SpotifyTake a screenshot of your reviewFill out this form and attach your screenshotEveryone who enters this competition will go in the draw to win Rachel’s entire digital product suite valued at over $4500 AUD. Yep, that means one lucky winner will get access to Gramtini, Markerita & Chat G&T!
Full competition terms and conditions can be accessed here.
Join Gramtini or Chat G&T in January and you will receive a bonus pack [$2500 value]:
✨ Done-for-You Content Plan
✨ Audience Growth Strategy
✨ Canva Instagram Templates
✨ Canva Media Kit Template,
✨ ChatGPT Prompt Cheat Sheet
✨ Mastering Instagram Reels for Business guide.PLUS if you pay in full, get a FREE 30min Strategy Session
Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too!
Follow the podcast on Instagram.
Watch the episodes on YouTube.
Join our Facebook Community Group.
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This is Pour It Out - a marketing podcast for health brands who refuse to be bland.
We launch on December 26th.
I'll see you then!
Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too!
Follow the podcast on Instagram.
Watch the episodes on YouTube.
Join our Facebook Community Group.
