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As designers, using Adobe’s Creative Cloud is a must. It’s home to all the industry-standard programs, but are you using it to its potential? In this episode, we’re so lucky to have Adobe expert Paul Trani in studio to talk about what’s new and exciting in the cloud, as well as ways to make the […]
The post Be More Efficient in Creative Cloud appeared first on The Deep End Design.
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In our last episode, we talked about all the different types of lead magnets you can offer potential customers to get them on your email list. So let’s say you’ve got them right where you want them — now what? This week, the gang talks about the next steps: how to deliver the lead magnet, […]
The post Email Marketing Tips for Designers appeared first on The Deep End Design.
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No matter where social media goes, it’s still critical to keep an email list of client leads in 2018 — it’s the only means of communication you actually own. Facebook, Instagram or Twitter could go away tomorrow, but your list is yours. In this, the first part of a 2-part series on email marketing for […]
The post Lead Magnet Ideas For Designers appeared first on The Deep End Design.
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If you’ve ever gotten a request-for-proposal from a would-be client, you know the dilemma it creates. How much time should I spend on this? Will I even get it? Is it WORTH it? In this episode, the gang breaks it all down to a 10 point checklist you can run against every RFP you get […]
The post R.F.P.s: Time-Suck or Time-Well-Spent? appeared first on The Deep End Design.
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I’m sure you love your design career. But you’d love it more if you were getting paid more, right? In this episode, the gang shares five strategies to make it possible to increase your prices. We also answer a new listener question that we just couldn’t resist. Show Links: AdobeMax Los Angeles (Use coupon code […]
The post 5 Ways to Increase Your Design Rates appeared first on The Deep End Design.
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We love these listener question episodes. Not only do we get to clear out the inbox, but we get to give directly back to YOU, our loyal listeners. This week, we have 6 new questions on a wide variety of design related topics. Truly something for everyone here, so be sure to listen in full. […]
The post DesignCast 160: Your Questions Answered! appeared first on The Deep End Design.
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Well it’s June, and you know what that means — a brand new logo design trend report from the folks at LogoLounge! We invited Bill Gardner back to the show to talk trends, and what they mean to the state of logo design in general. We had a great time with this episode, and learned […]
The post 2018 Logo Design Trends Revealed! appeared first on The Deep End Design.
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Typography is one of the most important aspects in graphic design. While choosing the right fonts for the job can make a huge impact, this week’s guest takes that to a totally different level — he does it all by hand (and companies pay him quite nicely for his efforts!) There’s nothing cookie-cutter about Denver […]
The post Niche Spotlight: Hand-Lettering Design appeared first on The Deep End Design.
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By 2019, video will make up 80% of all web traffic. Besides, video is one of the best ways to brand your design business, build trust, and showcase the personality behind the business. This week, we have special guest Cielo de la Paz to walk us through the entire process: what you need, how to […]
The post How to Produce Pro-Level Branding Videos With Your Smartphone appeared first on The Deep End Design.
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As designers there are so many ways of using our talents to make money — so why do so many of us rely solely on client work? In this episode, we answer a recent listener question about the ins and outs of passive income. And since the three of us don’t do too much of […]
The post Passive Income Ideas & Tips For Designers appeared first on The Deep End Design.
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Long gone are the days of plain white packaging with bold black lettering. Nope, these ain’t your grandpa’s generics. Welcome to the era of “private brands.” When you shop, I’m sure you notice the proliferation of store brands in just about every category. And you may also notice that they look less like store brands […]
The post The Private Brand Niche appeared first on The Deep End Design.
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As designers, just about every single project begins with inspiration. But where does inspiration end and plagiarism begin? In this episode, the gang discusses the thorny issue of plagiarism in design. We offer some tips to make sure you aren’t accidentally ripping off someone else’s design, as well as what you can do about it […]
The post Plagiarism in Design appeared first on The Deep End Design.
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Rolling right along with our design specialty series, this week we got to talk to illustration & branding specialist Jordan Wilson. We talk about how he got into this world, and he’s got lots of great advice for anyone thinking about or trying to break into the niche. We also zag a bit — and […]
The post Niche Spotlight: Illustrative Branding appeared first on The Deep End Design.
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Remember how we said a few episodes back that it would be cool to highlight some cool niches that are out there for designers? Well we made that happen, and here’s our first such episode. This week, we’re joined by Ryan Wheaton, an independent designer who specializes in BEER! Specifically beer branding and packaging. Not […]
The post Will Design For Beer! appeared first on The Deep End Design.
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Do you run your design career passively, waiting for good things to happen, or do you grab it by the horns and make the good stuff happen? If you’re in the first camp, we’re going to try to change your thinking up a bit. Today, we’re joined by designer and conference organizer Matt Dawson. Not […]
The post Making Your Own Luck appeared first on The Deep End Design.
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We’ve reached a milestone — 150 episodes, and we have all of you, our loyal listeners to thank! As you know, the whole gang recently traveled to Las Vegas for the Adobe Max conference. We got to meet a bunch of listeners (and get drunk with a few too,) and we also got some fantastic […]
The post DesignCast 150: Listener Questions LIVE from Adobe Max appeared first on The Deep End Design.
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With every new year brings a new resolution — so what about being BRAVER in your design career? We are once again joined by the myth, the man, the legend, content specialist Aaron Wrixon. Aaron is here to talk about his brand new content framework that’s designed to make you stand out in the crowded […]
The post Here’s to being BRAVER in 2018 appeared first on The Deep End Design.
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Last week we looked at all the graphic design trends to look out for in 2018, so we thought we’d follow that up with all those trends that are specific to the web design world. In this episode, listen as the gang talks about everything we have been seeing pick up tremendous steam, and will […]
The post Web Design Trends Taking Off in 2018 appeared first on The Deep End Design.
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With 2017 winding down, it’s time to take a look at the year that was, and the trends that we predict will continue to dominate the graphic design world in 2018. So sit back, close your eyes and visualize all the trends we go over, and download resident overachiever Nick’s handy pdf guide of the […]
The post Graphic Design Trends to Watch in 2018 appeared first on The Deep End Design.
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Just in time for Cyber Monday, we present our annual designer gift guide! Listen as the gang lists off the things we’ll be asking for this year, because getting cool stuff is really what the holiday season is all about. And Nick will apparently be buying every. single. thing. We also answer a new question, […]
The post 2017 Designer Gifts Wish List appeared first on The Deep End Design.
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