Avsnitt
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It's another Q&A Episode! I gather some question from listeners, particularly focusing on the length and frequency of episodes, content creation, and branding. I tackle:
Episode Length: There is no ideal length for a podcast episode; it should be as long as necessary to adequately cover the topic. Short, complete episodes are better than long, rambling ones.Content Creation: Confidence in having enough content comes from choosing a topic within your expertise. Answering one question per episode can help maintain focus and provide valuable content.Frequency: For new podcasters, weekly episodes are ideal, but bi-weekly can also work. Monthly episodes are not recommended unless the podcaster already has a large audience.Branding: A branded podcast should be hosted on the brand's website to leverage SEO benefits. However, the podcast name should be something people are searching for, rather than the brand name itself.Sponsorship: For branded podcasts, it's advisable to avoid competitor sponsorships. Initially, focus on driving traffic to the brand rather than seeking sponsors.Want to submit a question? Fill out the Feedback Form
(00:00) - Welcome! (01:42) - Finding enough to talk about(05:28) - Integrating the podcast with your brand(11:36) - How often should you publish episodes?(14:09) - How long should episodes be?(15:29) - Wrapping upGet your free Podcast Process Templates at https://podcastworkflows.com/templates
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3 Things in Podcasting for June 21st, 2024:
Libsyn Adds YouTube API Support
Libsyn has integrated with YouTube's new podcast API, allowing creators to easily publish video versions of their podcasts directly to YouTube. This is a major development for video podcasters.When to Start Monetizing Your Podcast
Contrary to popular belief, you don't need massive download numbers to monetize a podcast. I argue that you should plan for monetization before even launching, through methods like sponsorships, product sales, affiliates, or memberships - don't just rely on CPM advertising.Advice on Podcast Trailer Swaps
I share great tips from Kieran McRae on creating effective 30-60 second podcast trailers for swapping with other shows to cross-promote audiences.Libsyn adds YouTube video support if you’re in it to just make money don’t do it.Kieran MacRae (@KieranMacRae) on XJoin the mailing list
(00:00) - Introduction(00:24) - Libsyn Adds YouTube API Support(03:36) - When Should You Think About Making Money with Your Podcast?(09:35) - Grow Your Podcast with Trailer Swaps(13:19) - That's It
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Saknas det avsnitt?
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It's another 3 Things in Podcasting!
In today's episode, I cover:
Sounds Profitable's Ad Nauseum report - I share my biggest takeaways and insights from this fascinating deep dive into how people listen to podcast ads and what we can do to improve them.
RSS.com and Transistor.fm's new Podroll feature - Discover how this cool community feature makes podcast discovery easier and why I hope to see more hosts and apps support it.
The debate: Should podcasts only be listened to at 1X speed? - I weigh in on this hot take and share my thoughts on how listening speed affects content consumption.
1. Sounds Profitable Ad Nauseam Report
2. RSS.com and Transistor add Podroll:
- What is Podroll?
- RSS.com's announcement | Transistor's announcement3. Should you listen to podcasts on more than 1x?
(00:00) - Intro(00:58) - Sounds Profitable Ad Nauseam Report(17:15) - RSS.com and Transistor add Podroll(20:53) - Should you listen to podcasts on more than 1x?Get your free Podcast Process Templates at https://podcastworkflows.com/templates
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I'm trying a new series on this channel where I cover 3 things in podcast from the past week. Let me know on Twitter (@jcasabona) or via email ([email protected]) what you think!
3 things Danny Brown would do different if starting a podcast today. Neil Veglio’s take on Spotify for Podcasters Riverside’s VideoDubBonus: RSS.com rolls out LIT
Chapters
00:00 Introduction and Episode Overview
00:32 Three Things I'd Do Differently If I Started Podcasting Today
05:20 Neil Veglio's Take on Spotify for Podcasters
10:53 Riverside's New Video Dub Feature
13:06 Honorable Mention: Live Podcasting with rss.comGet your free Podcast Process Templates at https://podcastworkflows.com/templates
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It's time for a live coaching call! Today, I'm sitting down with Joseph and Kelsey from Greater Than Zero Percent, a podcast dedicated to sharing the incredible stories of nonprofits around the world.
They're struggling with gaining engaged listeners, so that's primarily what we focus on.
Want to book your own coaching call?
- Go here to do a live one like Joseph and Kelsey: https://calendly.com/jcasabona/podcast-consultation-live
- Go here if you want to keep the call private: https://calendly.com/jcasabona/podcast-coachingWe're diving deep into tips for podcast positioning, creating valuable social content, boosting engagement through a newsletter, and converting those clicks into real business opportunities!
We also explore how to front-load interviews with impactful content — looking at the best way to hook, and keep, new listeners.
If you feel like you're spinning your wheels trying to grow your show, this coaching call could be hugely helpful!
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I wouldn’t call myself an avid Jurassic Park fan. I was a little shy of 8 when it came out, and being a young boy I did enjoy dinosaurs…and man did those dinosaurs look real at the time.
There are a few scenes I remember vividly from the movie. One is the scene where they’re in the car, the water rippling as the T-Rex approaches. The other is a commonly memed (is that right?) scene of Jeff Goldblum’s character, Dr. Ian Malcom, saying this:
“Your scientists were so preoccupied with whether or not they could…they didn’t stop to think if they should.”
What does this have to do with podcast ads? Today, I'm exploring if I was so preoccupied with whether or not I could use Dynamic Ads, I never stopped to think if I should.
Show Notes
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When I came up with the idea for Podcast Workflows — nearly a year ago at CEX 2023 — one of the aspects of the site was to have a “Tools” page — something that could showcase the tools used in the deep dives I was doing.
But I didn’t want to rush it. I wanted to focus on the content and see where the site went.
Well, I'm happy to announce that the Tools Guide is finally live!Show Notes
Check out the GuideRead the announcementSubmit feedbackSwitchyKadenceGet your free Podcast Process Templates at https://podcastworkflows.com/templates
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One of my favorite scenes from Scrubs happens in Season 3, Episode 1. Sarah Chalke’s character, Dr. Elliot Reid, is sitting on her bed, reflecting on the fact that she gets walked all over at work — and she decides to do something about it. With Tom Petty’s American Girl playing, she wrecks her room. She changes her look. She goes back to the hospital much more confident and as a result, she’s much more respected.
The confidence in her appearance matched the confidence she wanted to convey to her colleagues and patients.
I hate my podcast artwork.I think a lot has changed in the space since my show launched —so I decided to explore what makes good podcast artwork in 2024.
Read the full article here Join the mailing listBecome a memberGet your free Podcast Process Templates at https://podcastworkflows.com/templates
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A family walks into a talent agency, and says, “Have we got the act for you…”
If you’re familiar with this opening to a joke, you may have had a visceral reaction to it — either you think it’s hysterically funny, shamefully disgusting, or both. It’s the opening to the joke, The Aristocrats, and if you have a weak stomach, I don’t suggest you look it up.See, the point of this joke isn’t actually the punchline, which is right in the title. The point is to see how long you can improv a shocking, disgusting, offensive story.
You can think about it as a secret handshake among comedians, that became not so secret after a 2005 documentary came out about it.
It going me thinking about the importance of telling a story.
This week, I got to speak to my friend Nick Benson’s college classes about Digital Storytelling.
Don’t worry, I didn’t tell The Aristocrats.
Instead, I spoke to them about why storytelling is so important in any content you create, especially podcasting.
Read the article here: https://podcastworkflows.com/podcast-storytelling/
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Spotify has made a couple of big announcements this month. First, their second-biggest show, Call Her Daddy, ended exclusively rights. While the show will still be a Spotify show, it will be widely distributed (though video will still be exclusive to Spotify).
Then, the following weekend, the same thing is happened with The Joe Rogan Experience (JRE). It will soon be available on other platforms, after being completely exclusive to Spotify for the past 3+ years.
JRE’s renewal was also apparently a massive deal monetarily. It’s got me thinking a lot about podcasting and what’s in store for us.
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As I write this, I feel stuck between two idioms. The first is, “Shoot for the moon, and you’ll land among the stars.”
The second is, “he’s always swinging for the fences.”
The former has a positive connotation. If you aim high, even if you fall short, you’ll still do something great. The latter can be negative. You’re constantly trying to hit a home run (and striking out) when a single will do.
Last year I was pretty set on doing a daily podcast. I loved the idea of combining that with a mini podcast to create a fantastic back catalog of podcasting tips for anyone at any stage of podcasting.
It also allowed me to experiment and really understand what goes into creating a daily show.
The short: it’s a lot of work. I’m going to share everything I learned with you. Then you can decide if I was shooting for the moon to land among the stars, or swinging for the fences and striking out.
Read the full article here
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Back when I started my podcast, if I wanted clear, uncompressed audio that didn’t have that random robot voice you’d get from an unstable connection, I’d need to do a few things:
Use Skype + eCamm Recorder (RIP) to record my audio cleanly.Send my guest clear instructions on how to record their audio with either Quicktime on the Mac, or Voice Recorder on Windows.Walk through the process with my guest to make sure they’re getting clean audio (that is, audio with no echo).Still record a backup, just in case.Give my guests a place where they could upload the audio.Painstakingly sync the audio when I combined them in GarageBand or Audacity.Things are different now. Now, we have Riverside.
Check out the full article here.
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At the beginning of 2023, it seemed that the maxim “repurpose your content” reached a fever pitch. More agencies are offering repurpose services, and we see lots more people posting the same content across multiple platforms.
More people (myself included) are keeping video on for their podcasts to create clips from podcasts.
With AI tools, that became easy. Feed one format into an AI and it spits out a different format.Get your free Podcast Process Templates at https://podcastworkflows.com/templates
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On my wedding day, I was standing inside the church, in front of the altar, welcoming the 200+ guests we had invited as they came in and found their seats.
My friend Alex came up to me at some point at said, “Joey — you look so calm and comfortable. On my wedding day, I was a nervous mess.”
It’s true. I was feeling great on my wedding day; I didn’t feel those nerves because I was used to being in front of people, and unlike some talks I gave, this was a friendly audience, ready to help us celebrate.
That experience reminds me of a question I got while speaking at a conference back in 2019: “How do you get more comfortable speaking into the microphone.” I loved it because while I often focus on the technical aspects of creating a podcast, there can be a real issue with getting comfortable recording, especially if you’re doing a solo show. So my answer: get your reps in.
Read the full story here: https://podcastworkflows.com/how-to-get-more-comfortable-behind-the-mic/Get your free Podcast Process Templates at https://podcastworkflows.com/templates
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Upgrade is one of my favorite podcasts to listen to for Apple and tech industry news. I think they have some of the most measured takes and don’t fall victim to hyperbole.
One interesting thing about Upgrade and many (if not all) of the shows on that podcast network, Relay.fm, is that the hosts don’t see each other. They keep the video off, even for them.
Read the full story here: https://podcastworkflows.com/upgrades-short-form-strategy-is-worth-trying/Get your free Podcast Process Templates at https://podcastworkflows.com/templates
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One thing that’s as sure as the sunrise during the Christmas season is that kids and adults alike will look at the gifts under their tree and wonder what’s inside. They’ll stare at the box, hoping to find the answer without opening it.
Before the gifts are open, they can be anything. It’s left up to our imagination.
Podcast stats can feel a lot like that sometimes. That’s why today’s helpful podcaster tool is Voxalyze. I like to call it the Google Analytics of Podcasting.
Read the full story here: https://podcastworkflows.com/voxalyze/Get your free Podcast Process Templates at https://podcastworkflows.com/templates
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There’s a reason that movies have teaser trailers. That TV shows have short “hits.” “Tonight, on a very special Blossom,” came from somewhere.
They are designed to create buzz, and entice viewers to go and watch the entire movie or episode when it comes out. And while they are a tried and true method for TV and movies, do they…or something analogous…work for podcasts?Read the Entire Article Here
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Anyone can make a podcast, right? Just pull up a microphone, hit record, then publish it out to the world.
While it can be that easy, it’s not always that straightforward, particularly if you’re looking to use your podcast as a source of revenue. If you’re not considering who you want to reach and what would actually help them, you’re just a person on a mic shouting into the void. With just a little attention to your intentions, you won’t just have a tuned-in, active audience, but you’ll also have an easy pitch for sponsors and affiliates.
Read the full article here
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A recent favorite podcast of mine is American History Tellers from Wondery. After finding History Daily back in April, I followed host Lindsay Graham’s work more closely — I was already a fan of him from American Elections: Wicked Game and 1865.
One of the great things History Daily does is a “Saturday Matinee” episode, where they publish a full episode of another podcast. And in October of this year, he used that slot to promote the latest American History Tellers series on the Salem Witch Trials.
But while I strongly recommend podcast swaps, that’s not the workflow recommendation I have.
Read the full article here
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Batman’s utility belt. The Doctor’s Screwdriver from Doctor Who. Tommy Pickles’ toy Screwdriver1. These things could get our heroes out of whatever pinch they found themselves in.
They were a tool for any occasion. And that’s what Descript is for Podcasters.
Read the full article here
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