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MARKETING MESSAGE WITH EMOTION
When you create your call to action in your podcast, you need a powerful marketing message. You need to inspire your audience into action.
People buy with emotion. Then they justify that purchase with logic.
Your marketing message needs to stir emotion within your potential clients.
00:00 "Stir Emotions to Attract Clients"
06:11 Corporate Sales Journey Reflection
06:54 Entrepreneurial Challenges and Marketing Insight
12:17 Hewlett Packard's Transformative Culture
14:22 Affordable Marketing Feedback Strategy
17:52 Product Brand Clarity Essentials
22:05 Cheese and Crackers Surprise
25:33 Importance of Market Research
30:05 "Master Your Message Program"
32:01 "Opinion Diversity in Marketing"
36:55 Realtor Specializing in Divorce Sales
39:15 Defining Your Target Audience
41:21 "30 Seconds to Impress"
44:27 "Podcast Coaching Session Offer"
GET YOUR MARKETING MESSAGE TO LANDDo you ever feel like your podcast marketing message just isn’t landing with your audience? You’re crafting awesome content, but somehow your message isn’t converting listeners to clients.
This week, I sit down with business strategist Nicki Chang-Powless to dig into the secrets behind creating a compelling, actionable marketing message for your podcast and business.
If you want your audience to grow—and more importantly, move them to action—this episode is tailor-made for you.
LEAD WITH CONNECTION, NOT CONTENTYour audience listens for companionship. They aren’t downloading your latest episode just to be informed—they want to feel connected, understood, and guided.
If your call to action only shows up at the end of your show, you’re missing out! Listeners don’t always make it to the last minute.
We break down how to bake your call to action and marketing message throughout your show. This allows you meet your audience where they are and inspire them to take the next step.
It’s not about dumping information. It’s about creating relatable, emotionally resonant moments that build trust and authority.
THE POWER OF TARGETED MESSAGINGIn the episode, Nicki drives home the essential truth: if you’re marketing to “everyone,” you’re speaking to no one.
We talk about how getting laser-focused on your target audience changes everything. Imagine you’re a massage therapist—what you say to a stressed-out parent versus a retired senior makes all the difference.
Nicki lays out how to tailor your marketing message so it resonates with the exact audience you want to attract.
We dig into practical strategies for clarifying your product brand, refining your offer, and using feedback and collaboration to fine-tune your pitch.
COLLABORATION & CONSISTENCY WINNicki reveals her biggest lessons from corporate life at Hewlett Packard: the magic of collaboration and consistency. We explore actionable ways you can bring group feedback into developing your marketing message, A/B testing your ideas—without the massive budgets of big brands.
We also talk about the increasing competition for attention in today’s digital world. The average prospect needs 62 touchpoints with your brand before they’re ready to take action. That’s why consistency in your podcast message, branding, and calls to action is more important than ever.
TURNING LISTENERS INTO CLIENTSSo, how do you make your marketing message truly work? It starts by knowing your audience, articulating your unique value, and making every touchpoint count.
Whether you’re working on your website, your 30-second intro, or speaking at a networking event, we share real-world examples and simple frameworks.
Plus, don’t miss Nicki’s free gift... “How to Impress When You Only Have 30 Seconds”. This is perfect for nailing your introduction and getting prospects to lean in and say, “Tell me more!”
Download this resource at www.PodcastTalentCoach.com/impress.
LET'S CREATE YOUR MARKETING MESSAGEIf you’re ready to transform your podcast—and your business—by creating a marketing message that inspires action, this episode of Podcast Talent Coach is your blueprint.
And if you want personalized help building your strategy, apply for a free coaching call at www.PodcastTalentCoach.com/apply. Let’s start making your message matter!
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Are you frustrated trying to grow your audience without breaking through to new listeners? I get it.
You pour your heart into creating incredible content, but it feels like you’re stuck talking to the same handful of listeners every week.
GROW YOUR AUDIENCE WITH PODCAST INTERVIEWS
In this episode of Podcast Talent Coach, I dive deep with Liam Austin, co-founder of Talks.Co, to reveal my favorite strategy for audience growth: landing podcast interviews.
Liam will mention it during our conversation. You can get started for free with Talks.co at www.PodcastTalentCoach.com/talks.
To be effective, these guest spots need to put you in front of the right, ready-to-engage audience.
Trust me, guesting isn’t just a nice-to-have—it's a must if you want to build influence and turn your podcast into a thriving business.
THE RIGHT PODCASTS
Knowing which shows to target, and how to get booked as a guest, can make or break your growth strategy. Not all podcasts are created equal, and it's a mistake to guest on just any show.
Liam explains why you don't need to focus on competitors; instead, seek out shows that complement what you do and speak directly to your ideal clients. For example, if you’re a marketing expert for entrepreneurs, aim for podcasts that help entrepreneurs build businesses, not necessarily marketing podcasts.
You want to get in front of listeners who actually want what you offer, not just more of what you do.
GET THEM TO SAY "YES"
But how do you get hosts to say yes, especially when they're inundated with generic, spammy pitches? You have to show up as the number one choice. That starts with hyper-relevant, personalized outreach—no copy-paste emails!
Build genuine relationships by demonstrating you’ve listened to their show and understand their audience. And please, whatever you do, don't send cold pitches about unrelated topics.
As I shared in this episode, nothing hurts more than getting pitched a cryptocurrency trader for a podcast about podcasting!
LONG-TERM RELATIONSHIPS
Getting booked is only half the battle. You also need a strategy to bring listeners from that appearance into your own world.
Liam and I break down the power of value-driven call-to-actions.
Always give immense value first. Then, invite listeners to take the next step with a compelling lead magnet.
Whether it’s a free checklist, a workshop, or a downloadable resource, the goal should be getting them onto your email list. This is where you have full control and can nurture real relationships beyond social platforms.
GET STARTED
Ready to put this into action? Check out Talks.co, the platform Liam founded to connect podcast guests and hosts quickly and efficiently. Create your (free!) speaker profile and discover shows actively seeking guests right now.
If you’re serious about growing your audience, it’s time to move beyond waiting for listeners to find you.
Get started: Use my affiliate link at www.PodcastTalentCoach.com/talks to start for free.
As always, if you want personal help refining your content, building relationships, and developing your own podcast growth plan, apply for a coaching call at www.PodcastTalentCoach.com/apply. Let’s turn your passion into profit and meaning—because podcasting is the tool, but your impact is the real goal!
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Saknas det avsnitt?
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Welcome to another episode of Podcast Talent Coach! This week, we’re diving deep into the art of stage presence and how to become truly magnetic—no matter your platform.
MAGNETIC STAGE PRESENCE
On this episode, I am joined by special guest Monique McDonald, the "Magnetic Voice Mentor". Monique is an award-winning, Grammy-nominated opera singer turned international speaker and coach.
00:00 "Commanding Presence and Influence"
04:02 Embrace Authentic Presence
07:29 Harness Your Unique Origin Story
13:42 Tony Robbins: Inspiration Amid Challenges
14:50 Empowering Voices for Stage Presence
19:25 Multilingual Recital Singer's Impact
23:49 "Tosca Performance for Royalty"
27:54 From Performer to Entrepreneur
30:33 Preparing Energy for Visibility
35:00 Overcoming Stage Fright
37:19 "Overcoming Fear of Isolation"
39:13 Magnetic Speaker Visibility Kit
42:44 Personalized Goal-Setting Session
UNLEASH YOUR STAGE PRESENCE
You’re working so hard to deliver value with every episode, but if you’re not connecting deeply with your audience, all that hard work may be falling flat. On this episode of Podcast Talent Coach, we get laser-focused on what it really takes to become magnetic and unforgettable—no matter your platform.
Whether you’re on a podcast mic, YouTube camera, summit stage, or even a one-on-one call, your stage presence is the true game-changer. Let’s dive into how your authentic story and presence—not just your content—move people into action.
BUILDING MAGNETIC PRESENCE STARTS WITH INTENTION
It’s not about simply sharing great trivia or being perfectly polished. Your audience wants someone real, someone whose energy shines through every word and every moment.
I share exactly why focusing on your story — your origin, your principles, your "why" — is essential for creating that spark. Lean into your real experiences.
Use your own story as a filter for your content. When you do, people connect to your message and become committed followers, not just passive listeners.
LESSONS WITH MONIQUE MCDONALD — TURN YOUR VOICE INTO YOUR SUPERPOWER
This week, I’m joined by the phenomenal Monique McDonald—the "Magnetic Voice Mentor." Her journey is a masterclass in turning personal loss and transformation into a mission to help entrepreneurs and speakers shine.
From performing for royalty around the globe to finding her voice as a coach, Monique reveals how true stage presence starts with energetic preparation and a willingness to let your authentic self come through.
In this conversation, she gives us actionable tips for preparing your mind, body, and emotions for any "stage". Her tips include how the power of breath and body language can set you apart.
PRACTICAL TOOLS FOR EVERY PODCASTER AND SPEAKER
Packed in this episode are concrete ways you can quickly ramp up your own presence. Stand up and smile—even when no one can see you!
From harnessing the sound of your smile to owning your backstory, these tools are designed to help you command a room of any size. If you’ve ever struggled with "imposter syndrome" or nerves before stepping up to the mic, you’ll find Monique’s perspective on fear, preparation, and focus liberating.
NEXT LEVEL VISIBILITY WITH THE MAGNETIC SPEAKER VISIBILITY KIT
Ready to stop hiding and start radiating confidence on every platform? Monique has created the Magnetic Speaker Visibility Kit. This is a free 10-day journey full of her most effective exercises and vocal techniques, designed just for leaders like you.
Monique's bundle helps you prepare your energy to be seen and heard in every situation—from podcasts to presentations and beyond. Get her kit at www.PodcastTalentCoach.com/Monique. Start stepping boldly into your next level of influence and significance.
If you want my help one-on-one, head to https://podcasttalentcoach.com/strategy-call/ to get started building unstoppable stage presence today!
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YOUR PERSONA & PRESENCE MAKE YOU UNFORGETTABLE
As a podcaster, you spend countless hours perfecting your content. But are you making your show truly unforgettable? In this episode of Podcast Talent Coach, I reveal why your unique persona and presence are the most important assets you have. These are assets that artificial intelligence or your competition can never copy.
When you infuse your content with your personal story and authentic self, you stand out from the endless sea of sameness. It’s this magnetism that attracts loyal listeners and turns casual followers into raving fans for your brand.
WHY YOUR STORY IS YOUR SUPERPOWER
Let’s be real: being slightly better or just another "shade of gray" won’t set you apart in today’s crowded landscape. It’s not about being cheaper, having a slicker course, or even a more refined mic setup.
What makes people choose you, over and over again, is your story—your origin, your journey, your perspective. Your competition might try to imitate your process, but they’ll never replicate your lived experience and genuine voice.
In this episode, I break down how icons like Howard Stern, Oprah Winfrey, and Zig Ziglar rose to fame by unapologetically sharing who they are and weaving personal stories into every lesson.
STOP TEACHING—START ENTERTAINING
Too many podcasters get caught up in cramming more information into each episode.
Here’s the truth: listeners crave entertainment. Even when they’re tuning in to learn, it’s the stories and emotions you invoke that keep them coming back.
Just think about your favorite teacher—the one who brought lessons to life, not the monotone professor who put the class to sleep. In this episode, I show you how to wrap your valuable content in relatable, audience-focused stories.
When you stir emotion and invite your audience into your world, you don’t just give them information—you give them an unforgettable experience.
DEFINE YOUR BRAND WITH INTENTION
Your brand isn’t an accident—it’s a choice. I walk you through how to identify four to six adjectives that define your podcast persona and ensure every episode supports those characteristics.
Are you insightful, quirky, bold, or caring? Structure your content and stories to reinforce these brand traits with consistency and confidence.
When you intentionally choose the characteristics your show stands for, you foster trust and recognition in your niche. Just like Gary Vaynerchuk and Mel Robbins attract their tribes with distinct personas, you can create a magnetic brand by sharing your story your way.
TAKE THE NEXT STEP TO GREATNESS
If you ever wonder why your audience isn’t growing, your engagement is flat, or you’re not making money with your podcast, the answer is likely simple: you haven’t leaned into your story and presence enough.
Now is the time to stand out by being more authentic, more entertaining, and more YOU.
If you want hands-on help developing your podcast persona or building stronger, more profitable relationships with your audience, apply for a free coaching call at https://podcasttalentcoach.com/strategy-call/.
Let’s craft your story and turn your podcast into the influential, client-attracting platform you deserve.
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Are you looking to transform your podcast into a true marketing powerhouse for your business? In this episode of Podcast Talent Coach, I dive into the world of virtual events with the incredible Steve Eriksen, founder of EventRaptor.
VIRTUAL EVENTS: YOUR SECRET PODCAST MARKETING TOOL
00:00 Engage Audience with Your Story
04:22 "Mastering Virtual Event Hosting"
08:32 Building Event Lists with Top Speakers
12:28 "Entrepreneurial Success Through Speaking"
16:44 "Set Deadlines for Accountability"
20:14 Clarity Boosts Sales: Simple Pricing
21:49 "Virtual Summits Drive Audience Engagement"
25:42 Summit Preparation: Key Considerations
30:48 Tailoring Talks for Different Audiences
33:27 Targeted Networking for Real Estate Professionals
35:53 "Service Bundles and Success Guarantees"
38:28 "Nine-Step Rapport-Building Framework"
42:09 Virtual Summits for Lead Conversion
45:46 "Weekly Coaching Invitation"
We reveal exactly how hosting and speaking at summits, masterminds, and online conferences can rapidly grow your email list, attract your ideal clients, and explode your authority in your niche.
Virtual events are so much more than just another "networking" opportunity—they’re a dynamic growth strategy. On this episode, you’ll hear why they offer results no other channel can match.
THE COMPOUND POWER OF VIRTUAL EVENTS
If you want leverage, you need to get in front of more people—faster. That’s why I’m such a huge advocate of virtual events.
When you speak at a summit or online masterminds, you aren’t just building rapport with one person at a time. You’re leveraging the audience of a host who’s vouching for your expertise and putting you directly in front of people already interested in your topic.
And when you host your own virtual summit, you don’t just add 25 or 50 leads. You’re suddenly adding hundreds or even thousands of the right people to your email list, letting you scale your business much more quickly.
AVOIDING COMMON VIRTUAL EVENT MISTAKES
Steve Eriksen and I dig deep into what separates successful summits from virtual event disasters. We reveal why keeping things simple—for both your offers and your event organization—is key if you want real results.
Steve shares powerful examples of mistakes to avoid, like confusing multi-tiered VIP offers that leave attendees unsure and uncommitted. Instead, you’ll learn why clarity and a focused value proposition always win, and how offering a single irresistible option can drive thousands in summit revenue.
FIVE KEY ELEMENTS TO BE SUMMIT-READY
You might be wondering: What do you really need to show up and win at a virtual event?
Steve Eriksen is the Founder of EventRaptor - the BEST solution for making Virtual Event Management easy! In his previous role as the Chief Technology Officer for Mary Morrissey, a life coach certification organization with an 8-figure revenue, he was responsible for all the tech that went into their events with thousands of attendees. Steve now helps entrepreneurs with their event tech with EventRaptor.
Steve breaks down the five-step system every podcasting entrepreneur should have in place. These include a strong lead magnet, a signature talk that plants your expertise in people’s minds, a reliable follow-up sequence, an irresistible offer, and a simple sales conversion system.
Whether you’re hosting or guest-speaking, having this foundation will not only grow your email list but also turn new listeners into long-term clients.
BUILDING RELATIONSHIPS THAT LAST
Podcasting and virtual events are about more than downloads and email addresses. They’re about building meaningful relationships with your audience and fellow experts.
Throughout this episode, I share how consistently showing up (even as a last-minute speaker) builds goodwill in the virtual event space, leading to more invitations, stronger JV partnerships, and more sales.
If you’re ready to establish trust, deepen engagement, and finally build a platform that delivers impact, this episode will give you the exact blueprint to make that happen.
Don’t forget to grab Steve’s incredible “Get Summit Ready” checklist at www.PodcastTalentCoach.com/summitready, and start leveraging the transformational power of virtual events today!
If you would like my help to walk you every step of the way, go to https://podcasttalentcoach.com/strategy-call/. Just click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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WHAT I WOULD DO DIFFERENTLY STARTING MY PODCAST
If I were to start this journey all over again, what would I do differently? That’s exactly what I cover in this episode of Podcast Talent Coach.
After years on the radio and over a decade in podcasting, I’ve learned a lot—often the hard way! In this week’s episode, I lay out three crucial things I’d do differently to help you avoid the same mistakes.
You can command attention with your content, and actually attract clients instead of endlessly chasing them down. You don’t have to struggle to find listeners if you set up your content for engagement, connection, and growth from the start.
RESOURCES MENTIONED:
Podcast Talent Coach: www.PodcastTalentCoach.com
The Big Party Show: https://hurrdatmedia.com/hurrdat-one/shows/the-big-party-show/
LEAN INTO YOUR PERSONALITY EARLY
The first think I would do differently: lean into personality sooner rather than later.For years, I tried copying other radio personalities, and it just didn’t work. Your authenticity is magnetic.
Listeners fall in love with who you are—not just what you say. That genuine connection builds trust and keeps people coming back.
When I finally started just being myself, everything changed. That’s when my shows started reaching the top of the ratings, and I was able to help others do the same.
The secret isn’t in the content; it’s in the storyteller. Share your stories, your quirks, and your unique perspective. Because you are what makes you worth listening to.
BUILD RELATIONSHIPS WITH JOINT VENTURE PARTNERS
The next thing I'd do differently is find joint venture partners much sooner.
JV partners will promote you to their audiences, helping you explode your email list, get in front of ideal clients, and grow your business faster than you ever could alone.
Not all JV partners are equal, though. So, focus on finding the ones who are active promoters and are aligned with your values.
By plugging into the right partnerships, I took my email list from 500 to over 5,000 in just a year. If you want explosive growth, don’t go it alone—collaborate! Your network is a growth multiplier, not just a way to get your name out there.
HIRE A COACH TO SHORTCUT YOUR SUCCESS
The third thing I’d do differently? Get a coach early.I know there’s hesitation. "Will it be worth it? Will I actually implement?" But, having the right mentor is a game-changer.
I waited six years before hiring my first coach, and progress after that skyrocketed. Different coaches have helped me with sales, offers, content, and scaling systems.
A mentor helps you not just gather information, but actually implement it, saving you years of trial and error. Remember: information alone doesn't create transformation. You’ve got to take action—and a great coach will help you do just that.
TURN INFORMATION INTO ACTION
If you want to stand out and attract both fans and clients, it’s all about taking action. Don’t just collect PDFs, lead magnets, and courses. Decide what’s going to move the needle and make it happen.
Most content creators never act on what they learn. Be the exception.
Whether it’s refining your origin story to create rapport, building JV relationships, or working with a mentor, execution is what will separate you from everyone else. Attracting clients and building powerful relationships with your audience starts the minute you put yourself into your podcast and follow these proven strategies.
Want to talk more about how to implement this in your show? Reach out to me. You can email me at Coach at PodcastTalentCoach.com.
I can help you develop your unique brand, build authority, and create content that actually grows your business. If you’re ready to take action, let’s chat—and I’ll help you become someone worth listening to and learning from! Find more resources and coaching information at www.PodcastTalentCoach.com.
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Are you tired of feeling like your podcast blends in with the crowd? On this episode of Podcast Talent Coach, I’m diving deep into the one thing that will truly set your show apart. We talk about overcoming your speaking fear so you can step into your unique perspective and authentic story.
EMBRACE YOUR PERSPECTIVE
You’ve got something to say. You’ve walked through fire, learned the lessons, and earned your perspective. Unfortunately, your communication of that message has little to do with your content and more to do with your presence.
If your message is muddled or your story is missing, your authority won’t land with your ideal client.
Your influence has less to do with your platform and more to do with your presence.
To become someone worth listening to, you need to deliver more than great content. You need to share yourself. That can come along with some fear.
Magnetic leaders don’t just share what they do, they share who they are. They tell the story that makes others believe.
I learned this the hard way by trial and error when I started in radio 35 years ago. My program director asked me when I was going to start being myself.
It took a lot of hours on the air to discover what makes me different. It's not what I'm saying. It's whom I'm being. I had to overcome my fear and step into myself.
It starts with one thing:
Your Origin Story.
ORIGIN STORY MASTERCLASS
If you're ready to strategically use podcasting, video, keynotes, and interviews to grow your influence and become someone worth listening to, join me for my Origin Story Masterclass.
Get details at www.PodcastTalentCoach.com/workshop.
This one-hour masterclass will help align your influence with your story and the right audiences for maximum impact. Write your story and overcome your fear.
This is for you if you’re a entrepreneur, creator, or leader with a message, but your story feels scattered.
You need to join us if you want to speak, teach, or lead — but you’re unsure how to position yourself.
Be part of this masterclass if you’re ready to defeat your fear to stand out as a trusted andrespected voice.
Get registered for the Origin Story Masterclass online at www.PodcastTalentCoach.com/workshop.
HOW YOU SAY IT
Your origin story is critical, because it is the foundation of whom you're being. Once you know your origin story and principles, you can overcome your fear and find the confidence to lean into that persona.
Most communication is nonverbal. Not what you say, but how you say it.
There was a study done by Dr. Albert Mehrabian.
Many refer to the study out of context by saying 7% of communication comes from the words you say. 38% of communication is your tone of voice. And 55% is your body language.
Dr. Mehrabian didn't exactly say that. But, it was close. He did talk about those numbers and he did say a majority of communication is nonverbal.
Even if the numbers are off a bit, the principle is still true. It's not what you say that is the most important.
Powerful communication comes from whom you're being while you say it. Unfortunately, fear often holds that back.
Lean into your personality. Your communication will be so much more powerful allowing you to attract raving fans.
RELATIONSHIPS THROUGH STORY
Too many podcasters focus only on delivering information, but what really creates influence and profitable relationships with your audience is who you are while delivering your message.
On this episode, I share why your communication style and presence are more powerful than the content alone and how you can step fully into your own spotlight without fear.
Let’s talk about what separates the most influential voices in any niche. Think Oprah, Howard Stern, or Gary Vee. It’s not just their expertise; it’s their story and how they deliver it with authenticity.
Discover how adding your own perspective and sharing pieces of your origin story each week can magnetize listeners. It can also create true fans, and make your podcast stand out in the sea of sameness.
I’ll also explain the four core elements every podcaster must master. These include attention-grabbing artwork, a compelling show name, a laser-focused description, and captivating episode titles that hook your ideal listener.
MARJORIE SAULSON
To help you succeed, I talk with Communication Confidence Coach, Marjorie Saulson. She empowers reluctant speakers to develop their own unique messages, acquire engaging presentation skills, and master any nerves or fear.
Her clients hire her so that they can communicate with poise and confidence in any situation - on stage, online, on podcasts, on the phone, networking, whether they are talking to one person or to 1000.
Her professional accomplishments include:
Being named both Top Speaking Coach of the Year and Top Motivational Speaker of the Year by the International Organization of Top Professionals
Author of the #1 international bestselling book, "Empowering Business Owners to Overcome Speaking Fears Whether You're Talking with 1 Person or 1,000."
Marjorie illustrates how communication is about so much more than just words. She breaks down why your tone, body language, and confidence are the secret sauce to being memorable on stage, online, or on your podcast.
Together, we discuss strategies for overcoming public speaking fears, using the power of the pause, and crafting clear, compelling messages that truly resonate. Marjorie’s stories—from her own journey as a shy child to empowering business owners—offer actionable advice for podcasters looking to find their voice.
If you’re confused about how to bring all of your life experience and lessons to your podcast in a way that feels authentic, this episode is for you. We dig into how to write a powerful origin story—your purpose and foundation—and share it strategically across all your content.
Be sure to download Marjorie's free gift "How to Prepare for an Irresistible Interview". You can find it at www.PodcastTalentCoach.com/vibrant.
LET'S GET STARTED
Ready to create a podcast that’s impossible to ignore? Tune in to learn why you need to show up as the real you. Discover how to amplify your presence, plus practical techniques to banish nerves and deliver with poise. This is powerful whether you’re talking to one person or thousands.
If you’re driven to build authority, influence, and connection through your podcast, apply for a coaching call with me and let’s craft your powerful story together.
Go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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Are you struggling to find purpose in your journey or business? This week on Podcast Talent Coach, I sat down with entrepreneur and ocean conservationist Rich German to dive deeply into the connection between passion, purpose, and creating real impact with your platform.
DEFINING PURPOSE FOR SUCCESS
If you're searching for stronger work-life balance, or wondering how to blend your business with your life’s calling, you’re going to want to listen. We break down exactly how finding your true "why" can make the bumps in the road easier to overcome, and how it will magnetize listeners who share your mission.
Rich German’s journey from burnout to balance is one every entrepreneur should hear. He’s led thousands of coaching calls, built the JV Insider Circle into a leading community for coaches and authors, and then made the bold leap into environmental activism and nonprofit leadership with Project O. He did all while designing a life that lets him spend every morning with the whales.
VISION FOR YOUR LIFESTYLE
What is Rich's secret? Set a vision for your lifestyle first, then build a business that funds your dream. Rich shares actionable steps to start your own transition, from group coaching models to automating your business, so you spend less time grinding and more time living your story.
As a content creator, you know connecting deeply with your audience is everything. That starts by owning your origin story and weaving your "why" into every episode.
In this interview, you'll learn why defining your greater purpose creates more powerful, profitable relationships with listeners. Your passion isn’t just a background detail – It's your driving force!
When you make your content about your unique mission, not just revenue, you'll sustain your efforts regardless of challenges, and attract raving fans who share your values. It’s time to stop chasing trends and start building unforgettable bonds through your podcast.
WORKFLOW TO SUPPORT PURPOSE
Rich and I also discussed practical strategies to strengthen your workflow. Are you feeling stretched thin, working 24/7 without seeing the results you want? Rich’s approach is a blueprint for efficiency and clarity: schedule your work around your life, not the other way around, eliminate busywork, and laser in on the 20% of actions that produce 80% of your results.
We even explored why it's so hard for many business owners to “unhook” from the grind and fully step into their deepest calling. If you’re craving more time, impact, and joy, these are lessons for every podcaster and entrepreneur.
RESOURCES MENTIONED
This episode is packed with actionable resources for you. Rich is offering his free Ungrind Assessment at podcasttalentcoach.com/rich. This is your first step to stopping the hustle and start building the life of your dreams.
Plus, don’t miss my upcoming Origin Story Masterclass where I’ll help you clarify your purpose and craft it into stories that captivate your audience and set your show apart. Head to podcasttalentcoach.com/workshop for all the details.
Remember: your podcast is just the vehicle, but the real goal is significance, impact, and lasting relationships. Let’s get you there... one episode, and one purpose, at a time!
If you would like coaching help to craft your story and stragegy, you can get details at www.PodcastTalentCoach.com/apply.
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Are you looking to elevate your authority, grow your business, and foster deep, profitable relationships through your podcast? In this episode of Podcast Talent Coach, I dive deep into the undeniable power of becoming a published author, and how your podcast is the perfect springboard to make it happen.
BENEFITS OF BEING PUBLISHED
A book isn’t just a collection of words; it’s the foundation of authority, visibility, and influence in your niche. Whether you’ve been podcasting for a year or have hundreds of episodes under your belt, you already have a treasure trove of content that can be repurposed into a high-impact book.
I’ll walk you through why having your name on a cover instantly elevates your credibility, opens new doors for speaking gigs, and sets you apart in your field.
Let’s face it... everyone wants to stand out, but not everyone knows how to do it strategically. In my conversation with book coach and editor Susan Crossman, we break down how you can curate your podcast episodes into a well-structured book.
PUBLISHED WITH SUSAN CROSSMAN
Susan Crossman is a book coach and editor who helps mission-focused coaches, consultants, and innovators write and publish compelling books that make a difference in their businesses and their world. She believes a well-written book can be a powerful force for good in our world and she takes delight in assisting her clients to greater author-ity.
Susan’s journey is as inspiring as her expertise. From her childhood dream of writing while perched in an apple tree to overcoming loss and transforming her own story into five published books, she shares actionable insights every aspiring author needs.
We also tackle the big question: should you self-publish or pursue a traditional publisher? Susan cuts through the confusion, helping you decide what aligns best with your business goals and personal aspirations.
Don’t fall into the trap of thinking "if you write it, they will come." As we explore in this episode, writing a book is only 20% of the journey. The real impact comes when you masterfully market and leverage your book as part of your broader content strategy.
Susan and I share real-world examples, from business leaders like Tony Robbins to rising entrepreneurs who found their true calling and built movements after publishing their first book. And yes, we get honest about the pitfalls of poor quality, AI-generated books and why investing in professional editing, structure, and heartfelt writing delivers results your audience will respect.
OTHER OPPORTUNITIES
The benefits of being a published author extend far beyond the book itself. We delve into the speaking opportunities, media exposure, and industry recognition that come with being a published author.
Susan recounts how one of her clients, an accountant-turned-author, became a sought-after speaker and leader in her field - all by articulating her value and experience in a quality book. We also talk candidly about best-seller myths, the importance of audiobook versions, and how to avoid the embarrassment of a rushed, unpolished book.
If you want your message to stick and your book to stand the test of time, this episode gives you a clear blueprint.
GET PUBLISHED
Ready to get started? Susan is hosting a powerful three-day event, "Write With Impact," specifically for coaches, consultants, and change-makers who want to create books that make a difference. I’m excited to offer you a free ticket to this event. Visit www.PodcastTalentCoach.com/writewithimpact and use the code EARLYBIRDSPECIAL.
Whether you’re after legacy, client attraction, or a larger stage, there’s never been a better time to transform your podcast content into a book that multiplies your influence.
Need more personalized help? Reach out to me at [email protected] or apply for a coaching session at www.PodcastTalentCoach.com/apply. Let’s get your message out of your head, onto the page, and into the hands of the people you’re meant to serve!
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ARE YOU READY TO GROW YOUR AUDIENCE?
In this episode of Podcast Talent Coach, we're diving deep into the secrets of growing your podcast audience by building powerful, profitable relationships. How are you growing audience? When you get on other stages and in front of your ideal clients, how are you attracting them to you?
You may be asking yourself how to attract more listeners and keep them coming back for more. It all starts with using your podcast as a robust marketing tool to lead your audience down the path to doing business with you.
We're not just about creating content; we're about creating relationships that convert. This is not about your podcast. It is about your presence.
ENGAGE BY BEING AUTHENTIC ON STAGES
As we explore ways to grow your audience, I want you to grasp the importance of getting in front of people who don't already know you. However, it's not just about sharing information; it's about showing who you are.
Your personality is what will attract people to your brand. When you're on stage, whether it's a virtual platform or a physical one, focus on being yourself and let your authenticity shine.
Your connection to the audience is not about what you're saying, but who you're being while you say it. That is what will make all the difference.
BUILDING RELATIONSHIPS THAT LAST
Keeping your current listeners engaged is just as crucial as attracting new ones. If you're only focusing on bringing new listeners through the front door, don't forget to lock the back door and keep them from leaving.
Continue nurturing your existing audience by providing them with engaging content that keeps them coming back for more.
Reinforce the connection with your audience by reinforcing why they should stay and listen after you capture their attention. Use your social media and email list to continue to engage your current audience.
CONSISTENTLY GET ON STAGES IN FRONT OF NEW LISTENERS
Discover how continuously reaching out and engaging with wider audiences can significantly impact your podcast's growth.
I encourage you to actively seek out stages—whether that be summits, mastermind groups, or other podcasts—to widen your reach. Do this regularly rather than just sporadically.
Make reaching people who have never heard of you a part of your strategy, and you'll see your audience numbers steadily rise. But do it consistently.
CRAFT YOUR UNIQUE STORY
Your origin story can be a powerful tool in building connections with your audience. Sharing the hurdles and challenges you’ve faced not only humanizes you but makes you more relatable to your audience.
People connect with stories—a fact that can benefit you greatly as you work to inspire and engage your listeners. Dive into your past experiences, highlight the lessons learned, and watch as your audience starts to resonate with your narrative.
In this episode, discover how the origin stories of Mel Robbins and Gary Vaynerchuk help build their brand.
If you'd like to further refine your podcast strategy and content, apply for a coaching call with me at podcasttalentcoach.com/apply. Let's grow your audience together.
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THE SECRET TO BECOMING MAGNETIC
So many content creators struggle to gain an audience. The problem is that you're chasing people rather than being magnetic and attracting them to you.
There is a difference between pursuing and attracting. When you only create content, you need to continuously put that content in front of people.
In this episode, we discuss how to become someone worth listening to.
00:00 Attract, Don't Chase, Audience Growth
05:43 Kelsea Ballerini's Genuine Charisma
08:10 Kelsey's Special Selfie Moment
09:47 Kelsey's Quest for Radio Airplay
14:50 Podcast Growth and Community Success
17:17 Context Over Content in Creation
21:46 Dull Architecture Class vs. Engaging History Teacher
24:58 Reviving Human Connection Movement
28:08 Focus on Impact, Not Overload
30:49 Dismissive Critique of Experience
33:35 Goal-Setting and Success Support
In this episode of Podcast Talent Coach, I dive into what it truly means to "Be Magnetic." It's not just about chasing an audience but rather attracting them effortlessly by being authentically you.
Drawing from my own experiences in the podcasting world and the entertainment industry, I highlight how being genuine and embracing your unique qualities can set you apart.
It's like dating – being needy can push people away. Instead, embrace who you are, and let your authenticity draw people to you. Become magnetic.
STEAL THE SPOTLIGHT LIKE KELSEA
I was recently inspired by a Kelsea Ballerini concert. Not only did she captivate a full arena with her presence, but she also made each person feel connected to her personal stories and songs.
Kelsea's ability to make everyone feel special exemplifies the power of relatability and personal storytelling.
Your podcast can have the same magnetic effect. It's about personality, engagement, and making your audience feel seen and heard.
Kelsea's journey shows that the personal connections we make with our audiences are the real stars of the show.
DISCOVER YOUR STRONG FOUNDATION
As I reflected on my journey, I realized how crucial it is to focus on helping people become voices of influence. This episode is a call to remember the roots and mission of why you chose to share your content – to connect and communicate your unique message!
Your content should resonate with your personal brand and maintain authenticity. Just like Kelsea's pop-infused country tracks are true to her, your content should reflect your own unique voice and perspective.
Your podcast will naturally become a beacon for your tribe when it's founded on the real you.
BREAK FREE TO BE MEMORABLE AND MAGNETIC
We venture through the challenge of avoiding falling into the trap of merely fulfilling requests as podcasters. It's not enough to just deliver content; you must be someone worth listening to.
It's about creating a legacy-like influence where your presence is unforgettable. This episode is packed with tips to free yourself from the shackles of traditional formats and embrace new, innovative ways to share stories.
Be remarkable. Create content that stands out, and in turn, you'll foster relationships with your audience.
EXPLODE YOUR AUTHENTICITY
Want to go from chasing downloads to exploding your audience organically? It begins with embracing your authenticity and confidently broadcasting it to the world.
If you need guidance on transforming your content and building genuine connections with your audience, don't hesitate to reach out. Apply for a personal coaching session with me atwww.PodcastTalentCoach.com/apply.
Let's work together to make your podcast a powerful platform for change, where you are not just heard but followed and celebrated.
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You're not creating content for content sake. You're building a platform that will command attention. To succeed, you need to become someone worth listening to.
COMMAND ATTENTION BY BECOMING SOMEONE WORTH LISTENING TO
In today's episode, we dive into the importance of becoming someone worth listening to. It's the only way to command attention.
It's not about having the perfect microphone or even launching the slickest podcast. It's about who you are and how you connect with your audience.
Your success requires stepping into the spotlight authentically and creating a platform that will command attention. Let's explore how you can attract listeners and build impactful relationships by truly being yourself.
COMMAND ATTENTION WITH THE POWER OF PRESENCE
It's all about presence, not just the platform. We often get caught up in the technicalities of podcasting, from RSS feeds to sound quality, but those aren't the cornerstones of success.
The true power lies in who you are when you're on the mic. I shared my journey in radio, learning the importance of presence from legendary hosts who commanded rooms.
Your voice and personality are what make your podcast resonate. By leaning into your unique identity, you can become someone people not only enjoy but remember. This is how you command attention.
UNIQUE VOICE, UNIQUE SUCCESS
Finding your unique voice is key to distinguishing yourself from the sea of sameness. I spoke about how I transitioned from imitating others to discovering my own identity in radio. This critical shift allowed me to build a connection with my audience.
When I made my shift, people began recognizing me on the street. This was not because I was famous, but because they felt they knew me through my stories and genuine engagement.
The same principle applies to your content. To command attention, embrace your uniqueness and share your journey. This will grow your influence.
DON’T SETTLE FOR JUST AN AUDIENCE
Growing your audience isn’t just about numbers; it’s about creating raving fans who would follow you anywhere. Many content creators struggle because they aim for listeners rather than influence.
When I worked with hosts like Oscar Trimboli, a listening expert, we transformed his show to highlight his expertise and personality. This in turn, drew in an audience keen on his insights. It’s about moving beyond mere content to establish trust and authority with your listeners.
LET ME HELP YOU ACHIEVE YOUR GOALS
Being worth listening to in order to command attention isn't something that happens overnight. It requires strategy and commitment to share who you authentically are.
That's why I'm here as your coach. Whether you're just starting or looking to level up, let me guide you. Together, we can refine your approach and uncover the aspects of your personality that captivate your audience.
Visit podcasttalentcoach.com/apply for a personalized coaching session. Let's turn your podcast into a platform that leaves a lasting impact so you can command attention.
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Sharing yourself on your podcast is the way to build relationships with your audience. However, you need to be careful what you share.
SHARE YOURSELF AUTHENTICALLY
We have group calls twice a month inside the Podcast Profits Accelerator. This is where a group of podcasters are growing the audience and business. You can see details at www.PodcastTalentCoach.com/accelerator.
On a call the other night, one of the members asked what they should share and how much.
What you share on your podcast needs to be strategic. It should reinforce your brand. What you share should build relationships.
DESI SAW US AS FRIENDS
When I was on the radio, it was my goal to get my listeners to see me as their friend. They would take me with them everywhere they went by listening to me on the radio.
I was on the local Top 40 radio station and had a girl who would call me often.
She had a severe developmental disability. It affected her speech which made her difficult to understand.
When I couldn't understand what she was saying, it would make it ridiculous to make her laugh. She may be asking it I could play 'Nsync. I would say, "Did I lick the kitchen sink?"
Desi would laugh and laugh that I couldn't get it right. We would break it down by word until I finally got it. Some days were better than others.
She was in a wheelchair. Her assistant at the home where she lived would sometimes bring Desi to see me at remote broadcasts when she was up to it. I would give Desi some of the t-shirts and prizes we were giving away and have a little fun.
SHE FOLLOWED ME
I then moved to the country station in town. Desi moved with me and would continue to call. However, her call were becoming less frequent. Her health was starting to decline.
We still talked and laughed. She had new songs to request, and I still got it wrong.
Then one day Desi's assistant called to tell me Desi was moving to a new facility and wanted me to know. She gave me Desi's new address so I could write her which I did. Just a quick note to tell her I hoped she was doing well.
That was the last time I heard from Desi. Her calls stopped after that. I just hope I added a little smile to her day every once in awhile.
That's what can happen when you share yourself with your listener.
DON'T SHARE TOO MUCH
On the other hand, it can be dangerous when you share too much.
Don't share you address or the school of your small children.
You don't want to share when you are going on vacation and won't be home.
Avoid sharing anything that could make you vulnerable.
Most people in the world are nice. They have no ill will against you.
However, some are crazy and evil. There are people who may not like what you say or think you are better friends than you really are.
You don't want to live in fear. But you also don't want to leave yourself exposed.
I DIDN'T MEAN TO SHARE MY BABY
It happened to me when we were having our first child.
I was working at the Top 40 station at the time. My wife and I were expecting our first baby.
She went into the hospital on a Friday morning to deliver our little girl. This wasn't something I share much about on the radio. I did mention a few times we were expecting.
That Friday I wasn't on the air. Our little girl came into the world with little complication. She was beautiful.
Saturday morning we woke up and were discussion our departure from the hospital. My wife was still in bed with our daughter. We were waiting for the doctor to come by the room.
Around lunch, a visitor appeared at the door. It was a high school girl who listened to the station and called often. She had brought a gift for the baby.
It was quite awkward. We chatted politely for a few minutes. Then I stood up to thank her for coming and politely escorted her back to the elevator.
Trouble was averted. But it was a little crazy that she even knew where we were.
2 LADIES TALKING SEX
It can happen to you if you are diligent about what you share. Sometimes that includes protecting your identity depending on your content.
One year a Podcast Movement, Dave Jackson from the School of Podcasting and I were standing in the lobby of the hotel deciding which panel to attend next. That's when two twenty-something ladies approached us.
They had recognized us and had questions about their podcast.
The two proceeded to tell us they hosted a very popular podcast about sex. They both used different names on the podcast. Aliases.
The podcast was becoming very popular. Their brand was growing. Now these young ladies wanted to know if they should start using their real names to build their personal brands or continue using the aliases.
Dave and I both suggested they continue to use the aliases. The content of their show could potentially attract the wrong people to be superfans. They surely didn't want a dangerous individual showing up unexpectedly that could do them harm.
Use good judgement.
SHARE YOUR BRAND
So, what do you share and how much?
Begin by writing your origin story. How did you develop your superpower? When did you discover you have the ability to do what you do?
Write all of it.
Then, find the pieces of that origin story that support your brand and your foundational principles.
Demonstrate what you stand for and what you stand against.
Drip pieces of your origin story into your content episode after episode. People will get to know you over time. And more importantly, get to know your brand.
I share many of things I've encountered over my 35 years in radio and dozen years in podcasting. We talk about the people I've met and the challenges I've encountered.
You know I love hockey and live in the Midwest. We talk about my passion about adding more relationships to the world, because I see my kids lacking powerful relationships due to technology.
On the other hand, I'm not telling you my address or where my wife works. I didn't tell you I was spending a week in Colorado skiing in January before I went there.
It's not that I don't trust you. I just don't need someone showing up at my hotel room or worse yet, showing up at my house while I'm not home.
Use common sense about what you share.
Share your beliefs and values. Share stories that support those beliefs. Don't share personal information that could put you in danger.
Share to build the brand and attract your ideal clients.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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Storytelling is a powerful way to create relationships with your audience. Your stories allow you audience to get to know you.
STORYTELLING BY THE BEST
The best speakers in the world use powerful storytelling.
Zig Ziglar always used great stories in every point he made. He was a master at storytelling.
If you've listened to Zig, you've heard the story of the old water pump or the selling pans door to door. He made his stories come to life.
When Simon Sinek speaks, he is always telling stories. Watch his TedTalk on starting with why and you will see a talk filled with stories.
Brene' Brown is one of my favorites. Her stories of struggle and success make you fall in love with everything she does.
Storytelling allows your audience to get to know you. By the stories you tell, your listeners know what you value, what you believe and how you operate.
Friendships are formed through storytelling. Watch these three and others to learn from the best.
TRANSPORT YOUR LISTENER
One reason storytelling is so powerful is that stories transport your listener to other places. They forget about their problems and struggles for a bit.
To take your listeners somewhere else, use visual words. Bring your story to life in the theater of the mind. Use words they can see.
Active language helps your story come to life. It is easier to see walking than walked. "He walked into the diner" is harder to envision than "He came walking into the diner."
Use all five senses. What did it look like? Describe the smells. What were the sounds? How did you feel?
The more descriptive your story, the more it will come to life in your listener's mind.
DO I LIKE YOU?
Stories will help people decide if they like you.
Your listeners need to like you in order to listen to you. They are going to spend 30 minutes or an hour with you in their earbuds. It better be more than info.
Pretend they are asking, "Would I enjoy taking a one-hour car ride with this person every week?" That is really the essence of your show.
Develop friendships by telling a story to your best friend. Let your listener learn something about you.
REVEAL THINGS THROUGH STORYTELLING
When I review shows for my clients, I always ask myself, "What do I know about the host that I didn't know before the show started?"
Reveal things about yourself to let your listeners get closer to you.
During a show review for a client recently, he referenced his Italian in-laws, mentioned the movie Talladega Nights and talked about the R&B group Boyz II Men. Little things like that let us get to know him.
When are building your influence and authority, you need to become a powerful personality that attracts people. Storytelling defines your character. This is how people get to know, like and trust you.
The Bible has lasted for thousands of years because of the stories around a powerful character.
Comic book heroes have been around for decades due to the stories and characters.
Zig Ziglar was influential because of his storytelling and powerful personality.
To increase your influence and significance, leverage storytelling.
STORYTELLING WITH DR. MICHELE GUNDERSON
In this episode, we have a fantastic interview with Dr. Michele Gunderson. She is a former university instructor and Iyengar yoga teacher who has transformed into a successful entrepreneur.
Dr. Michele possesses a unique talent for helping business owners align their inner and outer worlds through storytelling, which can catapult their businesses to new heights.
During my conversation with Dr. Michele, you'll learn how understanding and harnessing the power of story can lead to incredible opportunities, whether you're working to grow your podcast, inspire an audience, or achieve five- or six-figure months in your business.
We'll dive into key elements that make stories memorable and compelling, and how they can transform not just your messaging but your entire business strategy.
Dr. Michele also provides practical insights into recognizing empowering and disempowering narratives within ourselves and their impact on our business results.
Get ready to be inspired as Dr. Michele Gunderson guides us through the art of storytelling and how it connects us deeply with the world around us. It's a conversation filled with fascinating insights and actionable tips on harnessing the undeniable power of story to drive your success.
Dr. Michele's free gift is called "7 Quick Tips for Crafting an Inspiring Story That Sells". You can download it at QuickStoryTips.com.
HELP WITH YOUR STORYTELLING
Let me help you with your storytelling.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply.
You can click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
Let's get started today.
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Why do you want a podcast? I'm pretty sure you don't want a podcast just to have a podcast. You want influence and authority. You want significance.
SIGNIFICANCE AND COMPANIONSHIP
It's not about what you're saying. It is about who you're being when you're saying it. Your significance comes from who you are, not what you say.
Your listeners come for your content, but stay for you.
When I coach clients, they often find it difficult to step into who they really are. They don't think people want to hear about their life or story.
But, that's the furthest from the truth. People listen to you for companionship.
Companionship is the primary reason people listen to audio. They don't want to be alone.
People don't want to exercise alone, so they have their earbuds in. They don't want to drive alone, so they have audio on. Your fans don't want to be alone on a run, so they are listening to your podcast. You're keeping them company.
MORE OF YOU
On a coaching call the other day, my client said his former coach told him to cut out all of the personal stuff. Nobody wants to hear it.
That advice couldn't be further from the truth. And it's detrimental to your podcast.
Are your downloads struggling? There isn't enough of you. Your podcast cannot survive on content alone.
Artificial intelligence can copy your information. It can probably generate your six steps to success faster than you can. I don't need to sit through 30 minute of your podcast.
AI can't copy you and your story. Share yourself with your fans and stand out.
Your fans want more of you.
That little voice in your head is telling you that people may not like what you share. They may not like the real you.
And that's ok.
NOT FOR EVERYONE
The biggest personalities are polarizing. But they didn't start that way.
Oprah started as a typical news anchor. She went on to host a daytime television show that was just like her competitors Phil Donahue, Sally Jessy Raphael and the others.
When Oprah finally decided to be herself, share her struggles and do it her way, her star shot to the top. However, she wasn't for everyone. But her superfans loved her. She had incredible significance that lives on today.
Howard Stern started in radio doing the same schtick every other DJ was doing. He struggled to find success.
One day Stern decided to do it his way and be himself. He rubbed a lot of people the wrong way. Even his program director was trying to hold him back.
But, his fan base started to grow quickly. People loved him. And people hated him. He surely isn't for everyone.
But the people who love him really love him. He became the biggest star on the radio, because he shared himself. His became of person of significance.
SIGNIFICANCE BY SELECTION
You don't need to share everything about yourself to grow your significance. It requires sharing the right things.
The fans get to know you by the stories you share with them. Share the stories that build your brand.
Once you've determined your ideal target listener, you know exactly what means the most to them. This is where your significance originates. Speak into their lives by sharing parts of your life with them.
There are seven elements of powerful, magnetic personalities. This is how to start your journey to significance.
I teach you how to elevate your significance and become a magnetic personality who attracts clients to you rather than chasing them inside of the Podcast Profits Accelerator community.
This is powerful group that will help you build and implement your podcast monetization strategy. It all begins by becoming a magnetic personality. You can get full details at www.PodcastTalentCoach.com/accelerator.
A CHARACTER
First, you need a character. That is you. Have the courage to step into who you are.
You are the leader of your tribe. People want what you have. Believe in yourself.
Ignore the people who aren't following you. They won't become your fans anyway. People who don't love you won't buy your products, consume your content.
On the other hand, your fans will love you when you lead.
ORIGIN STORY
Next, you need an origin story. How did you develop your superpower?
You need to be able to tell this story in ten minutes and also in 90 seconds.
Your origin story is how your significance came to be. It's a critical part of your journey. This is the first step in getting people to love who you are. Share your struggles, discoveries, and successes.
Gary Vaynerchuk has his origin story of how his father immigrated here from Belarus and started a liquor store.
Steve Jobs had his origin story of being adopted and starting his computer company in the garage with his buddy Steve Wozniak.
TRANSFORMATION
The third element is the transformation. This is the moment you discovered your superpower. Think of it in terms of, "And then one day..."
When was the moment you discovered this was your purpose in life?
Jeff Walker of Product Launch Formula had his transformation when he did his first launch of his newsletter to 19 people.
Howard Stern has his "oh wow" moment when he was frustrated and just shared his life on air one day. People started calling, and he knew he was on to something special.
PRINCIPLES
From your origin story, you next need to develop your foundational principles. These are the things that lay the foundation for what you do.
What are the principles you won't break?
Russel Brunson of ClickFunnels believes you're only one funnel away from breaking through.
Dave Ramsey is against credit cards.
STORIES
Next, you need stories that wrap around and demonstrate your principles. Think of these like the parables in the Bible. People learn through story.
There are a few stories from your journey that solidify your principles. Share these stories often. These could be small pieces of your origin story.
Russel Brunson has his potato gun story.
Alex Hormozi has the story of sleeping on the floor just to make it work.
LINGO
Personalities with significance have a certain lingo that superfans use. This is a little insider language.
What phrases do you use often? Find half a dozen sayings that are common in your talks and use them often.
Gary Vaynerchuk talk about arbitrage and hustle.
Dave Ramsey uses “live like no one else so later you can live like no one else”.
WORD OF MOUTH
The final element is word of mouth. You need a handful of superfans who will spread your praises everywhere they can.
Celebrate these people on your show. Get them to tell as many people as possible.
Empower your superfans.
Rush Limbaugh had dittoheads.
Alex Hormozi has MoziNation.
SIGNIFICANCE
When you have accomplished all seven traits of magnetic personalities, you'll see your significance grow.
Would you like my help implementing this into your show and business? Are you struggling to get noticed and grow your influence?
Come join us in the Podcast Profits Accelerator.
This is powerful group that will help you build and implement your podcast monetization strategy. It all begins by becoming a magnetic personality. You can get full details at www.PodcastTalentCoach.com/accelerator.
I can't wait to see you there.
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You spend so much time creating your content every week, maximize your time by repurposing your content. One powerful way to repurpose is by converting your podcast into a book.
Each week you create great show notes. Those show notes can be organized into a book.
THE POWER OF CONVERTING A PODCAST INTO A BOOK
There are a variety of benefits of turning your podcast into a book. Let's look at a few.
A book can help you build your legacy. Your book will be around for years to come. Share your story and build your legacy.
Your book can build credibility and expertise. Just having a book gives you credibility. There is an aura around published authors.
A book can help generate leads. In today's world, you can include links to your lead magnets, landing pages and online content within the book. This is especially true in digital form.
When you have a book, you have a reason to be on other stages and expand your network. Your book gives hosts something to interview you about.
You can increase your influence and reach when you have a book. When you book is on Amazon, you have incredible search power. People can find you easily.
Personally, a book can help you get clarity on your message. The writing process helps you refine your message and get clear on exactly what you want to say.
Finally, your book will allow you to share your story and build relationships. People can get to know you better through your book.
HELP TRANSFORMING YOUR PODCAST INTO A BOOK
You don't have to do it alone. There are writing experts who can help you with a variety of steps in converting your podcast into a book.
There are ghost writers who can take your content and write it for you.
You can enlist editors to help you organize the content.
There are specialists who can check your grammar and punctuation.
Others can help you create your cover and format your book.
You can enlist specialists to help with the marketing plan.
Decide where you need help and get started converting your podcast into a book.
PODCAST INTO A BOOK WITH CHERI MERZ
One of the best experts to help you gain more visibility by converting your podcast into a book is my good friend Cheri Merz.
A twenty-five-year serial entrepreneur, Cheri returned to her dream of a writing career after retirement.
Today, with more than thirty indie-published novels, one memoir, and several non-fiction books to her credit, Cheri’s mission is to guide entrepreneurs to integrate an effective book writing and publishing strategy into their visibility plan.
Cheri provides mentoring to craft an engaging signature story. She provides you the expertise and coaching or done-for-you services to publish, launch, and market a high-quality solo or compilation book.
This is an interview from my Podcast Profits Summit. Enjoy my conversation with Cheri Merz.
You can get Cheri's free gift "Podcast to Book Conversion: Essential Tools and Resources" at www.podcasttalentcoach.com/podcasttobook.
LET'S GET STARTED
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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What is your biggest podcast struggle? On this episode, we are going to help a handful of podcasters overcome their biggest challenge.
LET ME HELP YOU WITH YOUR STRUGGLE
If you are struggling somewhere in your podcast process, shoot me an email. That might be getting started, growing your audience, maintaining consistency, generating revenue or something else. I'd love to help you.
You can send me your struggle and I'll answer it here on the show. Visit www.podcasttalentcoach.com/contact. You can send me a note there.
Here are the important links mentioned in this episode:
Send your question: www.podcasttalentcoach.com/contact
Get CastMagic: www.podcasttalentcoach.com/castmagic (affiliate link)
Get Opus.pro: www.podcasttalentcoach.com/opus (affiliate link)
Podcast editing services: www.podcasttalentcoach.com/editing
Podcast hosting: https://libsyn.com Use coupon code PTC and get your first month free (affiliate code)
Podcast Launch Accelerator: http://www.PodcastTalentCoach.com/pla
THE CHALLENGES
In this episode, we will tackle a variety of challenges.
Tannen wants to know how to create a solid marketing strategy.
Barbara is struggling to get people to subscribe.
Ralph doubts he is even reaching anyone.
Jeffry wants to know how to get started.
The struggle Vanessa is facing is confidence without sounding arrogant.
Michael's biggest struggle is finding people to help him.
THE MARKETING STRUGGLE
My biggest struggle is building a solid marketing strategy? How do I take my show and chop it up for a week's worth of social posts? When do I post them to create consistency?
-Tannen
There are a variety of AI tools that can help you create chunks of content.
Repurposing your content on social media does two things for you. First, it helps you connect with your current listeners keeping them coming back.
Next, sharing on social in the right way can help you reach new listeners. This includes TikTok and reels. Most social media only reaches your followers. These two platforms put your content in front of new people who might be interested.
To grow your show, you need to find new listeners who don't know you.
I recommend you record your podcast on video to begin. Use the video for YouTube to get discovered. You can also repurpose parts of the video for social media content.
Then, use the audio from the video as the podcast. Use this for social content as well.
Create captioned social media videos, quote cards, audiograms, and social posts.
AI can help you create a lot of this. However if you don't have time, you can always pay someone to do it for you. How much is your time worth?
Two tools I really like. The fist is CastMagic. You can find my affiliate link at www.podcasttalentcoach.com/castmagic.
The other tool I love is Opus.pro. It creates captioned social media videos for your podcast. Find my affiliate link at www.podcasttalentcoach.com/opus.
Let me help you. Visit www.podcasttalentcoach.com/editing. You can get a week's worth of social content for every episode.
GETTING SUBSCRIBERS
My biggest struggle is getting subscriptions. How do I get people to subscribe to my podcast?
-Barbara
Start with the why.
When we try to get people to take action, such as subscribing to your podcast, we often rely too much on logic.
People make decisions emotionally. Then, they justify those decisions with logic.
When you spend too much time on the steps in your process, the features in your program or the content on your podcast, people don't take action.
Nobody cares about your details … yet.
Spend more time on the why. Stir emotion.
Make your audience care. Then you can get into the details.
AM I REACHING ANYONE
My biggest podcast struggle right now is actually more of a struggle of faith. I’ve been doing the show daily for over a year and I sometimes doubt whether it’s actually reaching anyone. Since I do a Christian based show, I know that God is always faithful and I simply need to trust in his timing and do the work. It’s just hard some days when I look at the analytics.
-Ralph
Share that on your podcast. Be real. Touch people emotionally.
Spittin' Chicklets just shared a piece on their show. It is a show about hockey.
Whit is former NHL player Ryan Whitney. Biz is former NHL player and NHL hockey analyst on TNT Paul Bissonette. When they talk about being “in the room”, they are talking about being in the locker room.
This audio comes from episode 545. It is an example of remembering why they do it.
So Biz was, sitting in the Delta Lounge, I believe, at the airport, and a guy came over and dropped off this letter. I'm gonna read it to you quick because Biz sent it over to the guys.
He said, “I listened to you guys when my life was falling apart. Just having the pot on in the background made me feel like I was back in the room. At sometimes, I was as bad as it gets with mental health, family, booze, etcetera. Since then, I've quit drinking two plus years now, and me and my family, wife and two little girls have made it out the other side, and we're doing great. You guys will never know how much comfort and support I got from just having the pod on and bringing me back to a good spot. You and Whit and all the boys saved my life. Sorry to bother you on your day off. Thank you, Nick.”
And Biz, like, made it clear to us, like, reading something like that, man, he's got it right there... This is why we do it.
What you're doing is important, Ralph. Keep at it.
I STRUGGLE GETTING STARTED
My biggest podcast struggle is just getting started. How do I find the confidence to take the first step?
-Jeffry
You can do this. We eat an elephant one step at a time.
Break it down. In my Podcast Launch Accelerator, we build your podcast step-by-step.
First, define your why, your topic and your idea target listener.
Next, develop your show structure. Will it be solo, interview or something else?
Get some equipment. You'll need a mic, a laptop and some headphones.
Download Audacity to help you record and edit. It is free software.
Hit record and share your thoughts.
Export your audio as an .mp3. Upload it to your audio host, like Libsyn.
Connect your host to all the podcast players.
Take it one step at a time.
SOUNDING CONFIDENT
How do I sound more confident and less arrogant.
-Vanessa
This is an interesting question, Vanessa. I'm not sure how you can be arrogant without being confident.
People want to know what you know. Share it with them.
Share yourself and your story. Let people fall in love with you.
As Zig Ziglar said quite often, “You can get anything you want in life as long as you help enough other people get what they want.”
Give. Help people reach their goals.
Then, offer to give them more help for an investment.
On this show, I offer a ton of free advice. I would hope you don't feel like I'm arrogant or egotistical. Take my content and put it into action.
However, I'm here when you want more help. When you need someone to walk you every step of the way, reach out. I'm more than willing to have that conversation with you.
Believe in yourself. Some people will love you. Others may not. And that's ok.
Attract the people who love you for who you are.
THE TIME STRUGGLE
My challenge is finding time. It's hard doing it by myself. My biggest podcast struggle right now is finding people to help me.
-Michael
Schedule it. Put it on the calendar. What gets scheduled gets done.
You can also get a co-host. Share the work.
Hire a virtual assistant to take the easy stuff off your plate. This could include creating show notes, posting your episode, and the other rote work that is the same week after week.
As we discussed earlier, you can hire an editor. You can see my work at www.podcasttalentcoach.com/editing.
What is your time worth? Hiring an editor allows you to show up and share your magic. Then, you can hand it off to someone else to do the dirty work while you spend your time getting more clients and generating more revenue.
LET ME HELP YOU
I'd love to help you. You can send me your struggle and I'll answer it here on the show. Visit www.podcasttalentcoach.com/contact. You can send me a note there.
If you're really serious about overcoming your biggest struggle, we can also sit down for an hour of coaching.
I can take your hand and walk you every step of the way. To get the details, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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Curiosity is one of the biggest traits of great personalities. If you want to become a magnetic personality who attracts client to you rather than chasing them, you need to discover how to be more curious.
PEOPLE LOVE CURIOSITY
One of my best on-air talent had a powerful sense of curiosity. He loved to learn about people and things. He also had a unique view of every situation.
His name is Mike, but everyone calls him Big Party. When you think of a guy named Big party, you probably envision a very large, rotund man. This wasn’t the case. Party is an average looking guy. He just makes everyone feel special when they are around him.
His curiosity leads him to ask great question of everyone he meets. When he conducts an interview, he doesn’t have a list of questions. He just asks about the things that pique his curiosity.
One day after I left the radio station, the bosses thought it would be better if Big Party talked less and played more music during his show. The ratings dipped.
But more importantly, Party hated what he was doing. During his vacation, he decided he was going to quit when he returned.
The day came for Party to go back to work, and he changed his mind. But rather than following orders and playing more music, he decided he was going to do his show his way. If they didn’t like it, they could fire him.
He began leading with his curiosity again. The content became stronger. Listeners started to return.
Soon the ratings were back up. And management quit tinkering.
Because Party is interested, he becomes interesting. People want to know what he thinks about things and events, because he has an interesting take.
Curiosity is powerful.
CONTENT FROM CURIOSITY
Curiosity will also help you overcome writers block.
When you’re curious about what’s going on in your surroundings, you never get stuck without things to talk about.
Be curious about the things that happen around you. Take notes. Jot down the things that catch your attention.
Connect those interesting things to powerful stories.
Learn to ask questions about everything.
Don't be so tied to the script or list of questions. Listen intently, and pivot when necessary.
CURIOSITY MAKES YOU SMARTER
When you're curious, you'll naturally become more intelligent. You will be amazed at the things you learn when you look for more information.
Talk less and listen more.
When things happen during your day, ask yourself why.
Remember when you were little and you asked why about everything? Why is the sky blue? Why do dogs bury their bones? And why do we sneeze?
Be curious about things that happen in your life. Take note of the stories associated with those questions.
Curiosity is where most podcasters struggle. It's also why they fail to become influential.
Your content won't keep people coming back every episode. Artificial intelligence can copy your content in a heartbeat. They will only come back if they are attracted to you.
Curiosity is how you develop your personality. How you become a influential authority. Your curiosity and courage will begin to attract clients to you rather than chasing them everyday.
ALSO BE COURAGEOUS
Once you start developing your curiosity, have the courage to share those curiosities on your show.
Express your real thoughts and feelings. Try new things.
When you are curious and courageous, you become more interesting. You become more likable.
This week, start taking notes of the interesting things that happen in your day.
Then, use some of the most interesting in your episodes.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a coaching call with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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There are times when you run out of time. When the time crunch hits, how do you consistently publish your podcast each week?
I RAN OUT OF TIME
My calendar got tight this week. Recording and publishing this episode became a challenge.
I typically record my podcast on Saturdays. On Tuesday we have our Podcast Profits Accelerator calls. Most of my coaching calls are on Thursdays.
This week, we suddenly had visitors coming to town. Then, I had some last minute travel come up.
Next thing I know, I'm running out of time to get everything done.
It takes creativity when you run out of time.
We moved the Podcast Profits Accelerator call to Thursday. My mastermind changed to Saturday. Luckily, one of my clients moved a couple days as well.
Those moves freed up time time to get business done. But what happens with the podcast episode? I still need to publish that.
When you run out of time, there are a few ways to still publish an episode.
WHO CAN HELP
The first thing you can do is find someone who can help you.
I recently read The Road Less Stupid by Keith J. Cunningham. In the book, Cunningham talks about being more productive by doing only the things in your circle of genius. Delegate everything else.
YOUR PRESENTATIONS
To create an episode, what content can you repurpose?
Presentations you've given to other groups can make good content.
Gary Vaynerchuk often uses his keynote speeches for podcast episodes. Alex Hormozi will use recordings of his q&a sessions for episodes.
I've done "ask me anything" sessions on Facebook and used those as podcast episodes.
SUMMIT INTERVIEWS
When you run out of time, summit interviews make great podcast content.
I hold two summits each year. During that summit, I interview 23 different experts. Those interviews become podcast episodes.
People can attend the summit and get all of the content plus ask questions. Or they can wait while the content drips out over time.
With nearly two dozen interviews, I have almost half a year of content to use as necessary.
PLAN AHEAD
Planning ahead helps you avoid running out of time.
Work a week ahead. When you run out of time, you already have the episode recorded for this week. Get ahead of the game.
You can also record an emergency episode. This is an evergreen episode you use in case you have nothing else.
GUEST HOST
One solution few consider when they run out of time is a guest host.
Find another expert in your niche who complements what you do. Ask them to host your episode this week.
You can also share an episode from other podcast to expose their show to your audience. You would simply record an intro and explain.
OTHER INTERVIEWS
Have you been interviewed on other podcasts? You can use those interviews when you run out of time.
You've shared great content with other hosts. Surely your audience would benefit from those conversations.
Use one of those interviews as an episode of your show.
PICK ONE
Those are six solutions you can use when you run out of time and can't find room in the schedule to record a new episode.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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In this episode we discuss the significance of building relationships over simply producing better content to achieve audience growth. While many podcasters believe the secret to audience growth lies in creating superior content, the true key lies in fostering better relationships with your audience.
AUDIENCE GROWTH STARTS WITH YOU
Content serves as the initial attraction, but it's the bond between the podcaster and listeners that keeps people coming back for more. People come to your podcast for your content. They stay for you.
My recent trip to Walmart is a perfect example. The lack of human interaction made shopping frustrating. I share that story in this episode.
Compare your experiences at Walmart to the magical, emotion-filled experiences at Disney World. Disney delivers exceptional customer service and relationships that make all the difference.
Strong relationships can create memorable experiences, which is crucial for achieving audience growth in podcasting.
HAVE A CLEAR PLAN
We also talk about the importance of having a plan and a clear objective for achieving audience growth. In this episode, I show you how shared experiences and emotional bonds can build a community.
Following a structured, step-by-step approach, taught by my mentor Iman Aghay, led to significant and quick growth within my own business.
It is critical to your audience growth success that you have a plan. According to available data, studies suggest that around 70% of businesses that survive for five years have a documented business plan.
How does that apply to your growth.
You don't necessarily need a formal MBA business plan. It just means a significant majority of successful businesses rely on a formal plan to achieve their objectives.
DON'T GROW TOO SOON
Executing a strategic plan can lead to audience growth. But, avoid premature growth, which can lead to failure if the product isn’t ready for the market.
Marketing expert David Ogilvy famously said, "Great marketing only makes a bad product fail faster." Ensure your content is engaging and ready to convert first-time listeners into loyal audience members before you aggressively pursue audience growth strategies.
AUDIENCE GROWTH THROUGH COACHING
To help you achieve your audience growth objectives, join me for a one-on-one coaching session. Together we will craft and outline a customized strategy specific for your situation.
I've seen my biggest growth in my business when I've focused on the next most important thing.
Dream big, plan the work, and take action.
Let me help you with a coaching call. Together, we will build your audience growth strategy.
Go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
- Visa fler
