Avsnitt
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We welcome Lauren back to the studio for the closing days of social media's most impactful app of the last 10 years. TikTok is set to shut down on Sunday January 19, and we're here to discuss it. Plus: the tech elite are cozying to Trump's ways, and Ms. Rachel's empire grows.
Here's what we covered today:
TikTok reportedly plans ‘immediate’ Sunday shutdown in the US if it’s banned - The VergeSenators who passed the TikTok ban are realizing a lot of people won't like it - TubefilterTikTok ban: Sen. Markey tries to give a 270 day extension - The VergeThe TikTok ban might give "Chinese Instagram" the opening it needs to break into the U.S. - TubefilterWhy TikTok Users Are Downloading ‘Red Note,’ the Chinese App - The New York TimesWill YouTube be the new TikTok? It's pushing longer Shorts and more creation tools - TubefilterTech advocates and celebs are mad at Mark Zuckerberg, so they're raising $30 million to build a social network he can't control - TubefilterInside Mark Zuckerberg’s Sprint to Remake Meta for the Trump Era - The New York TimesNetflix wants to keep pace with YouTube among toddlers, so it struck a deal with Ms. Rachel - TubefilterCreator Upload Socials:
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Today Josh is joined by temporary co-host Adam Conner (long-time producer of Creator Upload). We kick off 2025 with a few major headlines about ad networks rising to compete with YouTube and big fact check changes at Meta...oh, and by the way, a huge YouTube star has returned.
New year, same us!
Here's what we covered today:
There are many ways to contribute to victims of the LA Fires. One mentioned on today's show is via Airbnb. More on that here.Comcast just made a platform to "steal" ad dollars from YouTube - TubefilterHoney's business model is "an adpocalypse all day every day" for creators. LegalEagle just filed a class action suit to get them paid. - TubefilterIs the Honey influencer marketing scam an isolated incident or a sign of a bigger problem? - TubefilterMeta axes fact-checking program, is working with Trump administration to "promote free expression" - TubefilterMeta’s Fact-Checking Reversal Ups Ante for YouTube — The InformationDavid Dobrik is vlogging on YouTube again - TubefilterNick DiGiovanni is trying a new recipe for YouTube content - TubefilterCaleb Pressley and Glenny Balls leave Barstool and take Sundae Conversation with them - DexertoTikTok Shop Rival Whatnot Raises Funds at $5 Billion Valuation - Bloomberg If you liked producer Adam on the show, follow him here.Creator Upload Socials:
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Saknas det avsnitt?
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In our 2024 finale episode, Josh and Lauren give us some long shots on what's likely to arise in the creator economy for 2025. Also, we chat about TikTok's case getting picked up by the Supreme Court, monetization on Twitch vs YouTube, and creators now having the ability to consent to AI usage of their content.
Happy birthday to our co-hosts!!
Here's more detail on what we covered today:
TikTok finally scores a win: the Supreme Court will hear its caseTikTok CEO meets with Trump as the platform tries to avoid a ban - The VergeThe Twitch VOD situation is crazy - TubefilterYouTube will let creators consent to AI training (and opt them out by default) - TubefilterYouTube Teams With CAA to Let Talent Identify — and Pull Down — AI Deepfakes of ThemselvesJosh's key prediction is around TikTok Shop. The momentum is headed their way: TikTok Shop is outperforming Shein and Sephora among US shoppers onlineLauren's key prediction is around niche communities and their infrastructure. More there: Who's hiring in the creator economy? 3 key takeaways on the state of jobs in the industry and what to expect in 2025Creator Upload Socials:
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Josh and Lauren chat about the TikTok ban which is now likely headed to the Supreme Court, Instagram's new "Trial Reel" feature (dark posts, anyone?), and Alex Cooper's newly-launched Unwell Hydration.
Drink up!
Here's what we covered this week:
Trisha Paytas is following up her 'SNL' cameo with a one-night-only Broadway show - TubefilterD.C. Court of Appeals upholds U.S. TikTok ban, setting up likely Supreme Court case - TubefilterU.S. TikTokers are preparing for a ban by promoting their YouTube and Instagram channels - TubefilterInstagram gives creators a trial run for their Reels - TubefilterCall Her Daddy Star Alex Cooper Launches Unwell Hydration With Nestlé - Business Insider Unwell Hydration (@drinkunwell) • Instagram photos and videosPodcasters influenced the 2024 election, so Spotify is setting up shop in D.C. - TubefilterCreator Upload Socials:
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Josh and Lauren are back to regale us with tales of Thanksgiving and Black Friday (including one creator who made serious bank!) before diving into the headlines du jour. Up first: judging from TikTok Shop and a new beta on Facebook... are we about to enter the "monetize everything" era of content? Then, Cameo cozying up to creators and the Beast Games PR push begins.
Here are the main topics we covered this week:
A creator earned $2 million during one single Black Friday livestream on TikTok - TubefilterHas "micro-creator monetization" come to Facebook? - TubefilterCameo welcomes over 31,000 self-enrolled creators with CameoX | Marketing DiveAmazon's 'Beast Games' PR sweep brings Jimmy Donaldson to Roblox, chart-topping podcasts - TubefilterAlso, platforms are beginning to unleash their year-end reviews. Have you checked out your Spotify Wrapped? Well, now they have one for creators.
Our Wrapped for Creators Experience Toasts 2024 Podcast ListeningAnd YouTube, of course, has its own wrap-up. (Pour one out for Rewind.)
The Year on YouTube: Takeaways from Trends Around the WorldCreator Upload Socials:
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Josh and Lauren are back to banter over the creator headlines that matter this week. On tap: generative AI seems to be growing up. Between new launches in Hollywood and the platform landscape, we’re curious about the long term implications of this specific tech on the lives of creatives.
That plus a refresh for Instagram, all coming up.
Here‘s what we covered this week:
https://www.tubefilter.com/2024/11/19/promise-generative-ai-hollywood-studio-george-strompolos-jamie-byrne/https://www.tubefilter.com/2024/11/15/tiktok-youtube-generative-ai-ads-symphony-demand-gen/https://www.tubefilter.com/2024/11/18/jake-paul-mike-tyson-influencer-boxing-match-netflix-reaction/https://www.tubefilter.com/2024/11/19/agentio-influencer-marketing-brand-creator-matchmaking-series-a-funding/https://techcrunch.com/2024/11/19/instagram-will-soon-let-you-reset-your-recommendation-algorithm/Creator Upload Socials:
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Today we welcome a special guest: Andrew Yaffe, the new CEO of Dude Perfect. We discuss his decision to leave the NBA to take a shot on the creator economy, upcoming Dude Perfect content, and the flywheel which creates the Dude Perfect brand ecosystem.
Pound It! Noggin!
Today we also covered:
Kai Cenat overtakes Ironmouse to break Twitch subscriber record for second time - DexertoCreator Upload Socials:
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Well, the 2024 U.S. Presidential election has seen a sweeping Trump win for a second term. On today's episode, we explore what that means for the creator economy over the next few years. We discuss TikTok, the impact of new media, and more. Joining us as special guests are Kaya Yurieff, Team Leader, Creator Economy for The Information, as well as Sam Gutelle, Sr. Editor at Tubefilter.
Here are some links elaborating on what we discussed today:
Kaya's column on The Information.Follow Kaya Yurieff on LinkedIn.Sam Gutelle's coverage on Tubefilter.Election night coverage has gone online. Here's where people watched the most. - TubefilterOn a big night for conservatives, right-leaning Rumble got its highest-ever peak viewership - TubefilterDid you know Roblox has a TikTok competitor? It just crossed a billion views--and got ads. - TubefilterGet your DMs under control. - The VergeCreator Upload Socials:
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Lauren and Josh are back to discuss YouTube ad revenue pushing Alphabet earnings past projections, Instagram degrading quality on certain content, and other creator economy highlights du jour...including a certain creator, a mega-celebrity, and "Mafiathon 2."
Here are more links to what we covered today:
Kamala Harris And Tim Walz Launch Their Own Fortnite Map - GameSpotHere’s Tim Walz playing Crazy Taxi. - The VergeWhat would YouTube look like without view counts or upload dates? - TubefilterYouTube ad revenue hits $8.9 billion as upfront deals power Alphabet past Q3 projections - TubefilterInstagram downgrades creators' video quality if it thinks they're not driving enough views - TubefilterPeople are paying thousands to learn how to be creators - Tubefilter2024’s Most Promising Creator Startups — The Information13 creator-economy startups to watch in 2024, according to top VCsKai Cenat’s Mafiathon 2 date revealed at long last in Twitch ad - DexertoTypical Gamer's Fortnite studio has made $7 million so far. What's next? - TubefilterAmazon Invests in Spotter, Which Has Paid Out More Than $940 Million to CreatorsCreator Upload Socials:
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Today we're joined by special co-host Max Benator, Co-Founder & CEO of Orca. Orca partners with the best brands in the world to provide a complete shopping experience for consumers through shoppable livestreams, short videos and over 10,000 affiliate sellers.
To that, our conversation today focuses on social commerce, as well as the creator economy headlines du jour.
From Max: SoCom is Feb 6th in LA, incredible senior and C-level execs from Pinterest, TikTok, YouTube, Gap, elf Beauty and more - early bird tickets end on Nov. 1st. Email me at [email protected] for an invite (it’s invite only!)
Here's what we covered today:
Follow Max Benator on LinkedIn.Learn more about Orca!Learn more (and get tix!) to SoCom, the first dedicated social commerce conference in the US.The hot new messaging app has Gen Z in a Daze with 156,000 pre-launch sign-ups - TubefilterAmazon's Interactive Ads Get Battery-Powered by Duracell SuccessGet ready for more commercials on Amazon Prime Video next yearCreator Upload Socials:
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Today Lauren is joined by special co-host Miles Sellyn, VP of Partnerships at Course Studio. On the show: YouTube keeps rolling out update after update, we chime in on the latest LinkedIn founder beef, and Messi sues KSI.
Here are the links for what we covered today:
Check out Miles Sellyn on LinkedIn.Check out Course Studio!YouTube shares the deets about where its videos come from - TubefilterYouTube wants to give you badges to reward you for doing stuff on YouTube - TubefilterYouTube takes a baby step toward labeling authentic video - The VergeYouTube is getting more granular playback speed controls and a sleep timer - The VergeKajabi has paid out over $8 billion to creators. Now its new brand revamp tells them: "Don't work for an algorithm. Work for you." - TubefilterMessi’s drink company sues Logan Paul & KSI’s Prime Hydration over “anti-competitive” claims - DexertoMessi Sports Drink Doesn’t Rip Off Prime Trade Dress, Suit SaysTyler Denk 🐝 on LinkedIn: The Moral Knight Rises | 13 commentsbeehiiv’s offerTyler’s clap back with receiptskit’s rebrandMKBHD fixes his product, Panels, in response to getting roaaastedCreator Upload Socials:
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YouTube's playing catchup in the short-form game. Longer videos and some other trending features will help it contend for the zeitgeist. Meanwhile, McDonald's is doing some amazing marketing? In "dupe culture" and streaming with Kai Cenat? (Also, yes, "dupe culture" is a thing.) The Sidemen also get Oozed in a Paramount partnership and Twitch is asking VTubers to put on some clothes.
Here's what we covered today:
Launching Sponsored Snaps & Promoted Places on Snap MapThe Creator A-List: The 50 Most Influential Influencers McDonald's is launching the Chicken Big Mac, and Kai Cenat is the official taste tester - TubefilterWhat's McDonnell's? Here's why McDonald's created a dupe restaurant in Los AngelesThe Sidemen are the new 'Teenage Mutant Ninja Turtles' and they have the merch deal to prove it - TubefilterTwitch institutes dress code for VTubers - TubefilterCreator Upload Socials:
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Given the rise of LLMs, and social platforms like YouTube and LinkedIn leveraging creator content to train their models, we have to wonder: should creators be compensated? That's the primary discussion for today. Elsewhere: Amazon rakes in over a billion in video marketing commitments in a challenge to YouTube et al, plus Charli D'Amelio is headed to Broadway!
Here's what we covered today:
This Startup Wants YouTube Creators to Get Paid for AI Training Data | WIREDHere's a solution for creators' problems with AI: Pay them. - TubefilterMark Zuckerberg: creators and publishers ‘overestimate the value’ of their work for training AI - The Verge Brands give Amazon $1.8 billion as it challenges YouTube and Netflix for video ad budgets - TubefilterTikTok Star Charli D'Amelio to Make Broadway Debut in '& Juliet' (EXCLUSIVE)Creator Upload Socials:
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Here's what we covered today:
Follow Kim Larson on LinkedIn.9 new features we announced at Made on YouTube 2024: Here's everything YouTube announced at their Made On conference.Everything announced at Meta Connect 2024Creator Upload Socials:
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Here's what we covered today:
9 new features we announced at Made on YouTube 2024 Introducing Instagram Teen Accounts: Built-In Protections for Teens, Peace of Mind for ParentsCreator Upload Socials:
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Here's what we covered today:
YouTube gears up for election season by enlisting creators to combat deepfakes - TubefilterAdobe previews its upcoming text-to-video generative AI tools - The VergeRight-wing influencers were duped to work for covert Russian operation, US saysRussia Secretly Worms Its Way Into America's Conservative Media FX's new 'English Teacher' got his start on YouTube - TubefilterBabish enters next phase of culinary universe with multimillion-dollar investment - Tubefilter🚀 New quest unlocked: Shopify 🤝 RobloxRoblox, Shopify partner to sell physical products in the metaverse | Retail DiveCreator Upload Socials:
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Here's what we covered today:
Wanna learn more about VidSummit? Here's its page.Tubefilter's official guide to VidSummit 2024Spotter's new AI-driven "brainstorm partner" is getting creators 49% more views - TubefilterExplore Spotter Studio more directly.The First ‘Minecraft’ Movie Trailer Is Here, And It Is HorrifyingWasserman Buys Talent Management Firm to Grow Creators BusinessCristiano Ronaldo wants to be YouTube's G.O.A.T. | MarcaTen days after release, Cristiano Ronaldo’s YouTube channel breaks Top 50 - AS USACreator Upload Socials:
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Here's what we covered this week:
At DNC, influencers battle journalists for space and access | ReutersDNC invites 200 content creators to reach younger voters in the 2024 electionThe DNC’s Creator Play — The InformationNow who's your Daddy? SiriusXM paying up to $125 million for exclusive Alex Cooper pact. - TubefilterBrands are scrambling to snag deals with "demure" creator Jools Lebron - TubefilterPodcasters are making hundreds of millions of dollars on Patreon - TubefilterCreators are about to have a lot more Shopify items to sell on YouTube - TubefilterYouTube takes on TikTok Shop with expanded Shopify partnership | TechCrunchInstagram Tests New Vertical Profile Grid | HypebeastCreator Upload Socials:
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Here's what we covered today:
The White House Creator Economy ConferencePresident Biden Visits White House Creator Economy Conference | C-SPAN.orgThe White House Conference Was Big for the Creator Economy. What's Next? | Inc.comBiden addresses creators at first-ever White House summit: "They listen to all of you" - TubefilterMrBeast announces internal investigation in response to ongoing misconduct allegations - TubefilterA 264-hour no-sleep stream broke records. Should platforms have shut it down? - TubefilterCreator Upload Socials:
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Here's everything we covered today:
Follow Nya-Gabriella Parchment on LinkedIn!Learn more about DBA / UTA Creators.YouTube creator launches class action lawsuit against OpenAI - TubefilterLeaked Documents Show Nvidia Scraping ‘A Human Lifetime’ of Videos Per Day to Train AI Instagram is making views the primary metric for content - The VergeRoblox bets on ecommerce by selling tickets to 'Beetlejuice, Beetlejuice' - TubefilterThe Paris Olympics Is Minting New Creators — The InformationMrBeast apologizes for past "inappropriate language," has yet to address alleged safety issues on 'Beast Games' - TubefilterMrBeast blames terrible Beast Games conditions on the CrowdStrike outage - The VergeCreator Upload Socials:
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- Visa fler
