Avsnitt
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Liz Miller-Gershfeld is an Executive Art Producer in Chicago, IL. After two decades at advertising juggernaut Energy BBDO, she has branched out on her own — working freelance for agencies AND photographers. A few photographers she's worked with: David LaChapelle, Nadav Kander, Laurie Frankel, Robert Whitman, and many others. Past campaigns she's worked on: Jack Daniels, Wrigley gum, Ocean Spray, Pearle Vision, plus plenty of others. Listen as we discuss: Should Photographers Get Into AI Right Now, How She Finds Photographers to Hire, Dangers of Not Understanding Usage & Licensing, and lots more. This is Part 2 of our interview.
Check out Liz’s tear sheets by iconic photographers on her portfolio site. It’s a great blend of clients and approaches.
I’m your host, Neil Binkley, Photo Consultant and Graphic Designer. Check out my website to see the design, photo editing, and consulting work that I do.
A sampling of the brands she’s worked on:
Canadian ClubSC JohnsonWrigley/Orbit gumArt Institute of ChicagoOcean SprayPearle VisionWe discuss a bunch of artists, incl. Personal Projects and AI (click links to see their work — plus she's worked with more great photographers: poke around her site!):
Simone LueckDanielle Gasparini's Neon AlleysSue BarrStefan FalkeEric Hameister (look under Exhibit / Sh#t)Liz’s inspired AI explorations on Instagram.
Or connect with her on LinkedIn.FYI: some podcast apps — I'm looking at you, Apple — cut off these show notes before the end. You can see all of the show notes on apps like Spotify or Overcast. OR, on our website.
In our discussion today, Liz and I talk about many things. If your podcast app shows chapters — well check ‘em out, because I added them! Otherwise, here’s a list of topics discussed, plus you can click on the timestamp to jump to that part of the interview (but OF COURSE, you’re listening all the way through the episode…):
[00:00:00] About Our Guest: Liz Miller-Gershfeld
[00:05:36] Should Photographers Get Into AI Right Now?
[00:12:27] Can/Should AI Be Used Commercially?
[00:15:25] Companies Using AI, Visually
[00:17:54] Copyright Considerations for Using AI
[00:21:11] Adobe Firefly
[00:27:46] Her Own AI Work
[00:34:39] Not All AI Is Well Made
[00:38:29] How She Finds Photographers to Hire
[00:45:00] Why Photographers Should Approach Production Companies
[00:46:51] Integrated Producers vs. Producers Vs...?
[00:49:20] Should Photographers Approach Creative Directors and Art Directors?
[00:54:39] Motion, Plus Other Things Photographers Need to Stay On Top Of
[00:58:18] Dangers of Not Understanding Usage & Licensing
[01:00:41] Personal Photo Projects That Caught Her Eye
[01:02:45] Advice for Art Producers
[01:04:12] Advice for Photographers
See all Photopod episodes by subscribing on your podcast player of choice (Apple, Google, Spotify, what I use (iPhone recommended only): Overcast, etc.), or on our website.
Also feel free to drop me a line with questions and ideas for future interviews!
Are you a photographer and need help editing your work, getting perspective on your marketing, designing photo books, etc.? Drop me a line!
Are you an art producer / photo editor who needs help finding the right photographer for your next shoot, or licensing difficult-to-find, one-of-a-kind images? Drop me a line!
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Liz Miller-Gershfeld is an Executive Art Producer in Chicago, IL. After two decades at advertising juggernaut Energy BBDO, she has branched out on her own — working freelance for agencies AND photographers. A few photographers she's worked with: David LaChapelle, Nadav Kander, Laurie Frankel, Robert Whitman, and many others. Past campaigns she's worked on: Jack Daniels, Wrigley gum, Ocean Spray, Pearle Vision, plus plenty of others. Listen as we discuss: how she finds photographers to hire, treatments (their importance, plus who actually reads them!), advice to fellow art producers, who photographers should approach at ad agencies, the dangers of not understanding licensing, AI, and lots more. This is Part 1 of our interview.
Check out Liz’s tear sheets by iconic photographers on her portfolio site. It’s a great blend of clients and approaches.
I’m your host, Neil Binkley, Photographer's Consultant and Graphic Designer.
A sampling of the brands she’s worked on:
Canadian ClubSC JohnsonWrigley/Orbit gumArt Institute of ChicagoOcean SprayPearle VisionWe discuss a bunch of talented photographers (click links to see their work — and she's worked with more great photographers: poke around her site!):
David LaChapelleNadav KanderLaurie FrankelRobert WhitmanRobert Atkinson (birds and AI generative art)Liz’s inspired AI explorations on Instagram.
Or connect with her on LinkedIn.Heather Elder, photo agent and host of the great photo biz podcast, Dear Art Producer. FYI: she also posts an excellent discussion on AI.
FYI: some podcast apps — I'm looking at you, Apple — cut off these show notes before the end. You can see all of the shownotes on apps like Spotify or Overcast. OR, on our website:_ www.neilbinkley.com/photopod
In our discussion today, Liz and I talk about many things. If your podcast app shows chapters — well check ‘em out, because I added them! Otherwise, here’s a list of topics discussed, plus you can click on the timestamp to jump to that part of the interview (but OF COURSE, you’re listening all the way through the episode…):
[00:00:00] About Our Guest: Liz Miller-Gershfeld
[00:03:43] Audio Discussions vs. Video Burnout
[00:05:46] Welcoming Liz to the Podcast
[00:06:28] Executive Art Producer for Agencies, Plus Photographers
[00:08:36] She's Teaching a Class for Photographers
[00:13:53] She Consults Photographers
[00:14:38] Treatments for Ad Jobs
[00:15:53] Don't Miss the Show Notes!
[00:16:30] Which Treatments Win the Assignments?
[00:22:50] Does Everyone Read the Treatments?
[00:25:22] How She Became an Art Buyer for Energy BBDO
[00:28:31] What's the "Energy" in Energy BBDO?
[00:30:57] Difference Between BBDO Branches
[00:32:42] The Big Name Photographers She's Hired!
[00:34:38] Canadian Club Campaign: Recreating Vintage
[00:40:04] Working with Nadav Kander was an Absolute Joy
[00:41:02] Using AI in the Comp and Moodboard Phases
[00:45:47] Should Photographers Get Into AI Right Now?
[00:46:13] Outro To Part 1 of The Interview
See all Photopod episodes by subscribing on your podcast player of choice (Apple, Google, Spotify, what I use (iPhone recommended only): Overcast, etc.), or at www.neilbinkley.com/photopod.
Also feel free to drop me a line with questions and ideas for future interviews!
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Saknas det avsnitt?
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Adam Long, Creative Director at Industry, (worked on Nike, Jordan, Facebook/Meta, Sony PlayStation, Yeti, The World Cup...).
Check out Adam’s sweet creative direction and filmmaking work on his portfolio site. It’s a great blend of clients and approaches.
I’m your host, Neil Binkley, Photographer's Consultant and Graphic Designer.
A sampling of the different brands that he’s done work for, which can be seen on Adam’s portfolio site:
NikeJordanFacebook (now Meta)Sony PlayStationYetiThe World CupTravel PortlandWe discuss a bunch of talented photographers (click links to see their work):
Peter BeardKevin Fletcher’s photo book, Avenue of Roses (Lensculture article)Jeremy Cowart:Simone Lueck has a project about older ladies in AdidasBrian Hodges (soccer balls made of trash)Robert Atkinson (birds and AI generative art):Daniele GaspariniAdam’s wonderful illustrations, that he posts to Instagram:
Steadman-esque Illustration Illustration that reminded me of a surreal HitchcockNot to mention, Adam’s award-winning, short films.
_[FYI: some podcast apps — I'm looking at you, Apple — cut off these show notes before the end. You can see all of the shownotes on apps like Spotify or Overcast. OR, on our website:_ www.neilbinkley.com/photopod]
In our discussion today, Adam and I talk about many things. If your podcast app shows chapters — well check ‘em out, because I added them! Otherwise, here’s a list of topics discussed, plus you can click on the timestamp to jump to that part of the interview (but OF COURSE, you’re listening all the way through the episode…):
[00:00:00] Adam Long: Bio
[00:04:18] Is Portland Still Weird?
[00:06:37] Faking it before you're making it
[00:07:19] Shooting 16mm vs Video vs DSLR Motion
[00:08:58] Larger vs. Smaller Agencies[00:10:08] Filmmaker to Art Director to Creative Director
[00:11:18] Mentored by former Wieden + Kennedy creatives
[00:12:19] Advertising that's fake
[00:14:39] Making travel ads for a "controversial" city
[00:17:12] How Adam works with photography and photographers
[00:23:47] He values a photographer's personal work
[00:26:18] The value of personal work, for any creative field
[00:30:03] Are printed things still valuable?
[00:32:11] Finding photographers on Instagram
[00:35:10] Is Photography being used more, less, or about the same as 5 years ago?
[00:36:30] Photographers who direct or DP as well?
[00:37:37] His Portfolio
[00:38:57] This interview is a little different than talking with Art producers
[00:42:36] Anything that he wishes photographers would do more of?
[00:43:50] Does he look at photographers' portfolios anymore?
[00:46:30] The variety of work he's done
[00:49:29] How often does his work end up on social?
[00:50:05] The power of video
[00:52:20] Memorable things on social media
[00:54:42] Does he like being contacted by photographers?
[00:55:18] How often is he in an office these days?
[00:56:49] Projects that stood out to him on The Personal Photography Project
[01:04:41] AI in photography
[01:08:19] Creatives are artists, too
[01:10:05] What he'd do, if not a Creative Director
[01:10:48] He's also a talented illustrator and filmmaker
See all Photopod episodes by subscribing on your podcast player of choice (Apple, Google, Spotify, what I use (iPhone recommended only): Overcast, etc.), or at www.neilbinkley.com/photopod.
Also feel free to drop me a line with questions and ideas for future interviews!
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Amy Feitelberg, Photo Creative Lead at Square, and formerly the former Photo Director of Outside and Los Angeles magazines, plus a founding Curator for Images For Humanity — a photo charity supporting Ukraine.
Check out her tasty tearsheets and background on Amy’s portfolio site. Seriously, she’s worked with everyone.
This is Part 2 of my interview with Amy. Start with Part 1, or you’ll be confused and miss out on lots of good stuff! The following notes include references to both parts, fyi. Don’t miss the links at the bottom, to follow along at home with visual aids.
I’m your host, Neil Binkley, Photographer's Consultant and Graphic Designer.
We touch on so many different brands and publications (many of which she’s worked at, or knows the creatives):
Square (and The Reader, it’s in-house publication)AppleOutside magazineLos Angeles magazineThe New York Times MagazineNew York magazineINQUE magazineAphotoeditorMy gosh, we bring up so many creatives, photo editors, photographers and artists — most of whom she’s hired or worked with):
Mary Ellen MarkCarlos SeraoFrank OckenfelsLaurie KratochvilKwaku AlstonHerb RittsJill GreenbergAndy AndersonRob HaggartDan WintersEmily ShurArt StreiberArem DuplessisMatt WilleyLandon NordemanDaniele GaspariniIn our discussion today, Amy and I talk about many things. If your podcast app shows chapters — well check ‘em out, because I added them! Otherwise, here’s a list of topics discussed, plus you can click on the timestamp to jump to that part of the interview (but OF COURSE, you’re listening all the way through the episode…):
[00:00:00] Amy Feitelberg Intro
[00:03:26] What is The Personal Photography Project?
[00:04:38] What Does Amy Do at Square?
[00:11:37] Licensing Photos (Trends)
[00:16:18] The Anonymous Nature of Her Work
[00:19:10] Looking at Personal Work As A Hiring Consideration[00:24:05] How NOT to Get Hired by Square
[00:26:48] Print and Email Promos
[00:29:18] Coming Up With Ideas For Personal Projects
[00:32:36] Where to Send A Print Promo These Days?
[00:38:16] Portfolio Reviews
[00:40:07] She's Founding Curator at Images for Humanity, which Supports Ukraine
[00:45:41] We Live in a Photo Community
[00:48:54] BONUS: Us talking about podcasts that we like
This and much, much more.
Links to What We Discuss:
_[FYI: some podcast apps — I'm looking at you, Apple — cut off these show notes before the end. You can see all of the shownotes on apps like Spotify or Overcast. OR, on our website:_ https://www.neilbinkley.com/photopod]
Amy’s portfolio site, which includes great tearsheets and colorful work samples from Square, Outside mag, Los Angeles mag, and moreSquare’s colorful brandingSquare’s The Reader, an in-house magazineThe Personal Photography Project, which I founded this year as a website for showcasing photographers’ personal workNeon Alleys, the photorealist CG project, by Daniele Gasparini, that stood out to Amy on our siteRob Haggart and his influential Aphotoeditor photo blogJody Quon’s job listing (she’s Photo Director for New York magazine)Images for Humanity, the photo charity supporting Ukraine that involves an amazing list of photographers — and you can buy their prints! An actually meaningful, last-minute Holiday/Birthday gift idea?Print is Dead, a podcast about the magazine industry. Interviews with Arem Duplessis, Dan Winters, and other editorial luminaries.Matt Willey, former Art Director at The New York Times Magazine (look at all of his amazing cover designs!), Founder/Art Director for INQUE, a boutique literary magazine, ,typeface designer, and Pentagram partner. Can you tell I’m a fan?Smartless podcastHeather Elder’s “Dear Art Producer” podcastThe Photo Banter podcast, by Alex GagneEyeball, a photo podcast by John LoomisWorkbook Radio podcastBonus link: Entertainment Weekly letterhead post about Amy, with lovely hand-drawn illustration by the always-entertaining, former Photo Editor, Michele RomeroSee all Photopod episodes by subscribing on your podcast player of choice (Apple, Google, Spotify, what I use (iPhone recommended only): Overcast, etc.), or at https://www.neilbinkley.com/photopod.
Also feel free to drop me a line with questions and ideas for future interviews!
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Amy Feitelberg, Photo Creative Lead at Square, former Photo Director of Outside and Los Angeles magazines, plus a founding Curator for Images For Humanity — a photo charity supporting Ukraine.
Check out her tasty tearsheets and background on Amy’s portfolio site. Seriously, she’s worked with everyone.This is Part 1 of 2 episodes interviewing Amy. Start with this one! The following notes include references to both parts, fyi. Don’t miss the links at the bottom, to follow along at home with visual aids.
I’m your host, Neil Binkley, Photographer's Consultant and Graphic Designer.
We touch on so many different brands and publications (many of which she’s worked at, or knows the creatives):
Square (and The Reader, it’s in-house publication)AppleOutside magazineLos Angeles magazineThe New York Times MagazineNew York magazineINQUE magazineAphotoeditorMy gosh, we bring up so many creatives, photo editors, photographers and artists — most of whom she’s hired or worked with):
Mary Ellen MarkCarlos SeraoFrank OckenfelsLaurie KratochvilKwaku AlstonHerb RittsJill GreenbergAndy AndersonRob HaggartDan WintersEmily ShurArt StreiberArem DuplessisMatt WilleyLandon NordemanDaniele GaspariniIn our discussion today, Amy and I talk about many things. If your podcast app shows chapters — well check ‘em out, because I added them! Otherwise, here’s a list of topics discussed:
She's My First Post-Pandemic InterviewTaking Rob Haggart's JobAphotoeditor blogHow She Finds PhotographersAuthenticity in Branding and AdvertisingPhotography Vs. Illustration Vs...CGIBranding Vs. Magazine World (and how she's navigated BOTH)The Value of StorytellingWhy Are Magazines Failing?Leaving the Editorial WorldThe Reader: A Magazine Built for a BrandMagazines Without AdsCity and Regional MagazinesCan You Swear On This Podcast?Copyright IssuesThis and much, much more.Links to What We Discuss:
Amy’s portfolio site, which includes great tearsheets and colorful work samples from Square, Outside mag, Los Angeles mag, and moreSquare’s colorful brandingSquare’s The Reader, an in-house magazineThe Personal Photography Project, which I founded this year as a website for showcasing photographers’ personal workNeon Alleys, the photorealist CG project, by Daniele Gasparini, that stood out to Amy on our siteRob Haggart and his influential Aphotoeditor photo blogJody Quon’s job listing (she’s Photo Director for New York magazine)Images for Humanity, the photo charity supporting Ukraine that involves an amazing list of photographers — and you can buy their prints! An actually meaningful, last-minute Holiday/Birthday gift idea?Print is Dead, a podcast about the magazine industry. Interviews with Arem Duplessis, Dan Winters, and other editorial luminaries.Matt Willey, former Art Director at The New York Times Magazine (look at all of his amazing cover designs!), Founder/Art Director for INQUE, a boutique literary magazine, ,typeface designer, and Pentagram partner. Can you tell I’m a fan?Bonus link: Entertainment Weekly letterhead post about Amy, with lovely hand-drawn illustration by the always-entertaining, former Photo Editor, Michele RomeroSee all Photopod episodes by subscribing on your podcast player of choice (Apple, Google, Spotify, what I use (iPhone recommended only): Overcast, etc.), or at https://www.neilbinkley.com/photopod. Also feel free to drop me a line with questions and ideas for future interviews!
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Mark Winer, Photographer’s Agent at The Gren Group, who work with premier brands and ad agencies.
You can view all of their photographers and directors at The Gren Group’s website.I’m your host, Neil Binkley, Photographer's Consultant and Graphic Designer.
Here’s a sampling of their clients:
AppleBudweiserPepsiState FarmVolkswagenBBDOCrispin Porter BoguskyWieden + KennedyIn our discussion today, Mark and I talk about:
What do photography agents do for their photographers, and vice versa?How does the Gren Group stay in touch with ad agencies?How art producers reacted to the Gren Group’s change in focusWhat happens when things don’t work out between a rep and a photographer on their rosterHow can you build relationships with clients, instead of blindly marketing to them?How should you negotiate licensing and budgets?How important is motion work to ad agencies and reps these days?Is “authenticity” a fleeting trend in Lifestyle photography?How should you approach an agent? (Mark also wrote a blog post about it)Where he invests his efforts in social mediaThis and much, much more.Links to What We Discuss:
The Gren Group’s websiteDo’s And Don’ts For Finding A Commercial Photography AgentPrevious Photopod interview with Senior Art Producer, Wylie MoranJonathan Chapman’s obituary in PDNNational Alliance on Mental lllnessSee all Photopod episodes by subscribing on your podcast player of choice (Apple, Google, Spotify, what I use (iPhone recommended only): Overcast, etc.), or at www.neilbinkley.com/photopod.
Also feel free to drop me a line with questions and ideas for future interviews!
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Jamie Leary, Design Director, Philadelphia Magazine (formerly of Magnet, Decibel and Grid magazines) designs for a magazine that is more popular in my city than National Geographic, Vanity Fair, Men’s Health and Forbes, according to their circulation #’s.
In our discussion today, Jamie and I (your host, Neil Binkley) talk about:
Magazine Art budgetsMy incredibly brief tenure as Director of Photography at my guest’s magazineHow he hired someone to shoot a cover story, inspired by that photographer’s Instagram photosHiring locals vs. hiring around the countryIllustration vs. photographyPhotojournalism vs. Conceptual photographyPhotographers’ websites, and what he likes to seeAnd we even investigate a mysterious heart attack…This and much, much more.Links to What We Discuss:
Magazines & Related:
Philadelphia Magazine’s “Best of Philly” coverNew York magazineThe Curtis BuildingNorman Rockwell cover for The Saturday Evening PostThe New York Times MagazineTexas MonthlyThe New York Times Magazine’ “Infrastructure” covers One and Two, plus a more recent Photoillustration on the coverPhiladelphia Magazine’s “The New Rich”Neil’s Pinterest Page of Outstanding Magazine and Book CoversPhotographers, Photo Editors & A Stylist:
Kathy Ryan, The New York Times Magazine’s Dir. of Photography, photography bookJonathan PushnikClaudia Gavin/Philadelphia Magazine’s Photo EditorBobby Doherty/New York Magazine’s former Director of PhotographyJustin James MuirJason VarneyLindsey Foret, stylistMatt Stanley Gene SmirnovChris CrismanAdam VoorhesDan SaelingerClint BlowersSee all Photopod episodes by subscribing on your podcast player of choice (Apple, Google, my favorite: Overcast, Spotify, etc.), or at www.photopodpod.com. Also feel free to drop me a line with questions and ideas for future interviews!
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Wylie Moran, Senior Art Producer and Freelance Producer (formerly of BBDO, JWT, and The Martin Agency) comes on the first full episode of Photopod! She sits down with me (your host, Neil Binkley) to discuss how advertising agency Art Producers find photographers, why they hire them, whether photographers need to have motion work in their portfolio, and much, much more.
See all Photopod episodes by subscribing on your podcast player of choice (Apple, Google, my favorite: Overcast, Spotify, etc.), or at www.photopodpod.com. Also feel free to drop me a line with questions and ideas for future interviews!
Show Notes/Links:
Wylie's website has samples of her work. Check out the many excellent photographers she's worked with on her bio page.Benjamin Moore campaigns she worked on, as mentioned in Adweek magazine. The tv spots were nicely done, as well (I know, this is a photo podcast – but I can still appreciate good work).A few places that Wylie worked:
BBDOJWTThe Martin AgencyTierneyCreative industry podcast that I mentioned, plus a few more that I didn't but you might find relevant:
Don't Get Me Started (interviews with ad agency founders, Creative Directors, etc.)NION Radio (photographer Nick Onken's interviews with great photographers and others about their paths to success)The Observatory (Michael Bierut – of Pentagram fame – and Jessica Helfand thoughtfully discuss design in all its manifestations) -
Welcome to the preview episode of Photopod, hosted by Neil Binkley. Photopod is a new interview podcast about the photography industry. In this trailer, hear snippets of interviews with Nike's former Photography Director, a Senior Art Producer, plus a magazine's Design Director.
Send questions and ideas for future interviews by visiting www.photopodpod.com.
