Avsnitt
-
Today, David is joined by Dr Shalini Jain and Dr Shailendra Jain. They are renowned business professors and global marketing and brand management thought leaders. Today, they and David look at what happens when brands let their employees, partners, financiers and customers down by failing to follow their brand values.
They share 8 principles any business can use to avoid making a mistake or giving into temptation and transgressing. As well as explaining how to recover and realign if a transgression does occur.
To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min
KEY TAKEAWAYS
People no longer just believe the marketing; they research whether firms live by the principles they expound.Gen Z will soon be the largest consumer group - they really care about brand values.
Living up to brand values is an ongoing endeavour, you will always be tweaking what you do.
Even good brands can make mistakes or be tempted to transgress.
Be transparent. Never use the say-nothing approach.
When something goes wrong, immediately acknowledge the pain.
Putting profit before all else never works e.g. thinking the profit you will make will more than cover having to pay compensation.
By doing the right thing Tylenol increased sales by 40%. Other examples are shared.
Founding your business on strong principles and following them energises your business. They fuel you and push you to always do better.
When you and your team strive to work in line with your principles the probability of brand transgressions minimises.
Company culture decides whether your employees will follow brand values.
BEST MOMENTS
“We have found that if you are transparent, treat lives with dignity and do the right thing, you cannot fail to make a profit.”
“Both positive and negative outcomes lead back to leadership.”
“When a brand transgresses the news spreads at lightning speed.”
“When these are the principles that are the wind behind your wings .. the probability of brand transgressions minimizes.”
“Acknowledge the pain and the hurt of the victims right away.”
“Don´t shy away from your mistakes.”
RESOURCEShttps://www.brandtransgressions.com
Book - https://www.amazon.com/Managing-Brand-Transgressions-Principles-Transform/dp/150152108X
Volkswagen scandal - https://www.bbc.com/news/business-34324772
Tylenol - https://univpgri-palembang.ac.id/case_study/tylenol-scandal-and-crisis-management
ABOUT THE HOSTDavid Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.
CONTACT METHODS
LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat
Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose
David’s Facebook - https://www.facebook.com/dave.roberts.5076798
Instagram - https://www.instagram.com/davidcroberts_
Email - [email protected]
-
In this episode, David looks at one of the biggest reasons businesses fail – a lack of cashflow. A problem that can, on occasion, even lead to profitable companies having to close their doors.
The higher cost of materials and labour coupled with increasing tax take, and downward pressure on what they can charge is leading to more firms experiencing severe cashflow issues. David explains what business owners can do to relieve some of that pressure and have access to the money that is necessary to buy the materials needed to fulfil their next order and keep the lights on.
To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min
KEY TAKEAWAYS
● Businesses are finding mastering cashflow increasingly difficult.
● Worries about having enough cash available to pay tax bills are widespread.
● Some businesses are afraid to take advantage of things like R&D tax credits because they worry it will trigger a compliance check.
● Being able to create, manage and multiply cash flow through a business is essential.
● Create a cashflow forecast as well as a sales forecast.
● Your cashflow forecast needs to cover a rolling 13 weeks.
● When your business is cash rich take advantage of those periods to invest and get things done.
● Make sure you are clear about what your net profit is and the break-even point for each product or service and its timing.
● Getting paid in advance makes a huge difference to cashflow. David shares several ways to do that.
● Make it easy for customers to pay you.
● Remind customers when payment is due and chase up late payers at an early stage.
BEST MOMENTS
“Cash is a perennial problem…. Everything affects cashflow.”
“When you go through a cash flow challenge you learn so that you can prevent future cash flow problems.”
“I've seen this as a problem in businesses of all shapes and sizes, £100 million business, as well as £100,000 a year turnover business.”
“Make sure that you understand, where the money's moving, but also the timing.”
“Find someone who's good with a spreadsheet and make sure that you know where the movement is in your business. It´s a game-changer.”
EPISODE RESOURCES
https://alexanderclifford.co.uk/blog/hmrc-compliance-check-for-r-and-d-tax-credits
ABOUT THE HOST
David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.
CONTACT METHODS
LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat
Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose
David’s Facebook - https://www.facebook.com/dave.roberts.5076798
Instagram - https://www.instagram.com/davidcroberts_
Email - [email protected]
-
Saknas det avsnitt?
-
For this episode, David is joined by Jamie Waller, who's an award-winning entrepreneur, an author and dyslexic, who also has ADHD. He's on a mission to share and demonstrate the many benefits that Dyslexia has for individuals, businesses, and the wider world.
Jamie is helping people everywhere to understand that thinking differently actually has a significant upside. It helps you to see solutions others miss.
To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min
KEY TAKEAWAYS
35% of entrepreneurs are dyslexic.
Dyslexia comes in many forms. It affects people very differently.
People with dyslexia are curious about everything. That pushes them to explore lots of business ideas and solutions.
Almost every dyslexic person has a strong hatred of injustice.
There are downsides to dyslexia and ADHD. It is really easy for a young person with the condition to take wrong turns in their lives.
You do not need to take the academic path to be hugely successful. Lots of successful entrepreneurs get started by providing services e.g. window cleaners, plumbers etc.
Take advantage of the help the government and charities offer. The Prince´s Trust is excellent. Take every opportunity to learn.
Diverse workforces make better decisions.
People with dyslexia make decisions faster and can do so even when information is limited. They are also less likely to simply follow the herd.
Having a strong purpose provides great motivation.
BEST MOMENTS
“If you look at all of what people now class as the positive strength of dyslexia. Well, they map identically to the strengths of an explorer.”
“I spend a lot of time speaking to people now about dyslexia and it being a superpower.”
“35% of entrepreneurs are considered to be dyslexic in the US and the UK.”
“I always knew that I could make money. I didn't know what I was going to do, but I knew I would work for myself.”
“I would like to see more businesses think about dyslexic thinking as part of their diversity and inclusion strategy.”
“Your purpose can be very individual.”
EPISODE RESOURCES
https://www.linkedin.com/in/jamie-waller-0b04063
https://jamiewaller.co.uk/
Books - https://www.amazon.co.uk/stores/author/B07DZ1RKTC
https://www.redonline.co.uk/red-women/blogs/a31130149/kelly-hoppen-business-advice
https://www.insights.com/products/insights-discovery
ABOUT THE HOST
David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.
ARTWORK CREDIT
Penny Roberts - https://www.instagram.com/penpennypencils
CONTACT METHODS
LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat
Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose
David’s Facebook - https://www.facebook.com/dave.roberts.5076798
Instagram - https://www.instagram.com/davidcroberts_
Email - [email protected]
-
In this episode, David shares the 7 things you need to do to have a business that is going to scale without you being there. This approach also solves the 3 main problems that most businesses have.
You just have to follow it to end up with a business that has the right beliefs, the right patterns of behaviours and the right skills, which means that you're able to work through the fundamental business challenges.
To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min
KEY TAKEAWAYS
Knowing your why, your purpose, and what your business is there to achieve.
Even if you love your business and love being there you should still build it in a way that ensures it can thrive even if you can´t be there.
A business that relies on one person being there is weak because if anything happens to that person the business can easily collapse.
Everyone´s lives evolve. Even someone who is a workaholic can end up not wanting to spend every hour working on their business.
Work on your presence, and on how you show up. It has a huge impact on how effective a leader you can be.
Get your proposition right. Package your product or service to appeal to and tempt more buyers.
Prioritise effectively.
Driving momentum is vital. David provides several practical ways to do that.
If everything is focused on immediate-term, short-term income you won't be building any equity value in the business.
BEST MOMENTS
“Many business owners are feeling trapped in their businesses.”
“If things get too hard, the business owner potentially just gets frustrated because… things don't really move forward.”
“You've got to have a clear plan for your business that's easy to understand.”
“Having a mechanism for driving progress in the business that doesn't rely on you being the decision maker all of the time, is a crucial ingredient.”
ABOUT THE HOST
David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.
ARTWORK CREDIT
Penny Roberts - https://www.instagram.com/penpennypencils
CONTACT METHODS
LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat
Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose
David’s Facebook - https://www.facebook.com/dave.roberts.5076798
Instagram - https://www.instagram.com/davidcroberts_
Email - [email protected]
-
For this episode, David provides you with some excerpts of an interview he has done with the British broadcast journalist and TV presenter Rob Bell. Rob is best known for his programmes about engineering, industrial history and pursuing outdoor adventure.
Recently, Rob has started exploring how society and organisations can encourage male friendships and positive male communities. That is what they discuss today.
To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min
KEY TAKEAWAYS
A lot of business leaders present themselves as unrelenting decision-makers who are always driving forward, as being alphas.
Most of the world´s biggest business leaders are not naturally extroverted or charismatic.
Great leaders don´t have to posture, they use their words and actions to motivate and lead.
Being authentic and vulnerable resonates with others.
If you never say sorry, admit someone else´s idea is better than yours or show empathy, you end up isolating others.
Maintaining a persona burns a lot of energy, you really do need to be yourself.
BEST MOMENTS
“I´m not alpha at all.”
“People know that they (authentic leaders) mean it because of the way they behave.”
“You have to be you to be the best you can.”
“How genuine they are gives me goosebumps…it´s important to encourage people to be real.”
“Friendship is not needing to worry about who you are and how you come across.”
“Radical candour is where you care personally and challenge directly… you are more likely to find that in friendship groups.”
EPISODE RESOURCES
Do you want free coaching with David? Now is your chance. On launch day, 13th November 2024, download and listen to all 6 of the launch episodes for the Business With Purpose podcast and send proof you have done so to David at [email protected]. The first 10 people pulled out of the draw will win free coaching with David and 20 others the chance to meet him and see him recording the Business With Purpose podcast, live in the studio.
https://www.linkedin.com/in/rob-bell-36155813
Rob Bell on friendships - https://metro.co.uk/2024/11/03/met-friends-every-tuesday-22-years-21877845
Radical Candor - https://www.amazon.co.uk/Radical-Candor-Revised-Updated-Saying/dp/1529038340
ABOUT THE HOST
David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.
ARTWORK CREDIT
Penny Roberts - https://www.instagram.com/penpennypencils
CONTACT METHODS
LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat
Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose
David’s Facebook - https://www.facebook.com/dave.roberts.5076798
Instagram - https://www.instagram.com/davidcroberts_
Email - [email protected]
-
For this episode, David explains how to increase your prices while winning more customers. Providing you with the chance to make higher profits x2. Something that sounds impossible but is actually not that difficult to do.
David shares four steps you can take today to review what you charge and raise your prices in a way that benefits your bottom line, keeps existing customers loyal while attracting new ones.
To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min
KEY TAKEAWAYS
Even though costs are constantly rising many business owners are afraid to put their prices up.
A recent survey shows that customers are willing to pay more provided the service is excellent. Yet many business owners don´t believe this.
Overcome your limiting beliefs about pricing.
Be transparent with your customers. Share some of why you need to put prices up.
Virtually every business can put their prices up by 5% without damaging their customer relationship.
If your prices haven't gone up by the cost of inflation, your prices have gone backwards.
Understand your market position. It impacts the type of customer you attract and therefore what they will pay.
When working out your pricing factor in the benefit your product or service brings to your customers.
Bundling enables you and the customer to get more out of each transaction.
Make things easier for your customer e.g. deliver within a time slot they choose.
Improve how you market what you sell.
Reward customers for referrals.
BEST MOMENTS
“Money is the measure of the perceived value that you bring.”
“It is rare to find a business that has resolutely charged what they're worth.”
“Give your customers a quick win, so they'll be so pleased with their return on investment.”
“Reduce customer effort or perceived effort .”
EPISODE RESOURCES
Do you want free coaching with David? Now is your chance. On launch day, 13th November 2024, download and listen to all 6 of the launch episodes for the Business With Purpose podcast and send proof you have done so to David at [email protected]. The first 10 people pulled out of the draw will win free coaching with David and 20 others the chance to meet him and see him recording the Business With Purpose podcast, live in the studio.
Institute of Customer Service Survey - https://www.instituteofcustomerservice.com/jan-24-ukcsi
ABOUT THE HOST
David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.
ARTWORK CREDIT
Penny Roberts - https://www.instagram.com/penpennypencils
CONTACT METHODS
LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat
Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose
David’s Facebook - https://www.facebook.com/dave.roberts.5076798
Instagram - https://www.instagram.com/davidcroberts_
Email - [email protected]
-
For this episode, David provides you with excerpts of a full interview he has recorded with Dr Shalini Jain and Dr Shailendra Jain. Both of whom are renowned business professors and global thought leaders in marketing and brand management. They discuss what happens when brands transgress and how to get the balance between your personal and business brand right.
To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min
KEY TAKEAWAYS
The values of your business are a big part of your brand.
If you want to create a strong brand be transparent about your values and stand by them.
When you act outside of your stated values, people notice, and it damages your brand.
If you want to attract decent people you need to be very clear about what you stand for and what you don´t.
In some companies employees are pressuring their employers to do more for the environment.
Many companies are so driven by helping the environment that they are doing things that make it harder for them to compete in the market. Patagonia is an example of this.
Some companies do things they know are wrong or illegal because they can make more money. Yet, studies show that it’s the honest, ethical companies that make higher profits over the long term.
BEST MOMENTS
“The book talks about large corporations, but an entrepreneur can get inspired by these organizations and start working on creating a blueprint.”
“If you start as an organization with these principles firm in mind … the principles are the wind behind your wings,”
“We refer to transgressions as violations of expectations that stakeholders have of companies.”
EPISODE RESOURCES
Do you want free coaching with David? Now is your chance. On launch day, 13th November 2024, download and listen to all 6 of the launch episodes for the Business With Purpose podcast and send proof you have done so to David at [email protected]. The first 10 people pulled out of the draw will win free coaching with David and 20 others the chance to meet him and see him recording the Business With Purpose podcast, live in the studio.
Managing Brand Transgressions book - https://www.amazon.com/Managing-Brand-Transgressions-Principles-Transform/dp/150152108X
ABOUT THE HOST
David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.
ARTWORK CREDIT
Penny Roberts - https://www.instagram.com/penpennypencils
CONTACT METHODS
LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat
Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose
David’s Facebook - https://www.facebook.com/dave.roberts.5076798
Instagram - https://www.instagram.com/davidcroberts_
Email - [email protected]
-
In this episode, David shares 3 things you can do to move from feeling stuck to stacked. A simple approach that will take you from being unsure of what to do next and feeling a bit trapped to being unleashed, reinspired, and transformed.
David also shares a bit more of his personal story explaining why he decided to start the Business With Purpose podcast and how it is going to benefit you as a listener.
To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min
KEY TAKEAWAYS
Sixty per cent of businesses fail by year 3. So, if you have been in business for 3 years or more you are already in the top 40% of business owners.
Even when running a successful business, it is easy to feel stuck. 45% of SME owners feel that way. Fortunately, you don´t need to be one of them.
What you believe has a massive impact on how you feel and act. If you believe that you can´t move forward, you won´t be able to do so.
Regularly, sit down and evaluate what you believe and change any beliefs that are holding you back.
Address any negative behaviour patterns, David shares some examples, in the podcast.
Fix any skill gaps.
Create a business with purpose to become the leader you want to be.
With every challenge there is also an upside.
BEST MOMENTS
“If you've been running your business for three years, you're already in the top 40% of business owners, and well on the way .”
“Businesses are the best solvers of problems on the planet.”
“Look at scenarios objectively and craft your own path, rather than being pulled by the business, pulled by the market.”
“Instead of thinking, how can I do this? Think, who can I ask to do this?”
EPISODE RESOURCES
Do you want free coaching with David? Now is your chance. On launch day, 13th November 2024, download and listen to all 6 of the launch episodes for the Business With Purpose podcast and send proof you have done so to David at [email protected]. The first 10 people pulled out of the draw will win free coaching with David and 20 others the chance to meet him and see him recording the Business With Purpose podcast, live in the studio.
ABOUT THE HOST
David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.
ARTWORK CREDIT
Penny Roberts - https://www.instagram.com/penpennypencils
CONTACT METHODS
LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat
Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose
David’s Facebook - https://www.facebook.com/dave.roberts.5076798
Instagram - https://www.instagram.com/davidcroberts_
Email - [email protected]
-
For this episode of the Business With Purpose podcast, David is joined by Jamie Waller a serial entrepreneur. Jamie, who is dyslexic, has built and sold numerous businesses over the past 20 years. He is currently running several global businesses and is an author. His latest book The Dyslexic Edge explores why so many people with dyslexia are successful entrepreneurs and leading thinkers.
It is written for people with and without dyslexia. Everyone who reads it learns how these successful people live, what their mindset is and how anyone can apply a similar approach to their lives.
To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min
KEY TAKEAWAYS
You don´t need a new idea to start a business. pick something and do it better than the existing providers.
Spend time with people you admire to learn. They don´t have to own huge businesses to be great mentors.
Businesses that take diversity and inclusion seriously, make better decisions.
Businesses need to actively recruit people with dyslexia because they bring a different way of thinking to the table.
People with dyslexia see the cause of the problem faster.
People with dyslexia are not afraid of making decisions even when there is not a lot of information available.
Seeing things differently often leads to spotting solutions others have missed.
BEST MOMENTS
“Life is a journey; we have to climb that ladder…just get going. The worst you can do is just do nothing.”
“You don't need to be an inventor to become an entrepreneur. You could simply do something slightly different or better than somebody else.”
“I would like to see more businesses start to think about dyslexic thinking as part of their diversity and inclusion strategy.”
EPISODE RESOURCES
Do you want free coaching with David? Now is your chance. On launch day, 13th November 2024, download and listen to all 6 of the launch episodes for the Business With Purpose podcast and send proof you have done so to David at [email protected]. The first 10 people pulled out of the draw will win free coaching with David and 20 others the chance to meet him and see him recording the Business With Purpose podcast, live in the studio.
https://www.linkedin.com/in/jamie-waller-0b04063
Books - https://www.amazon.co.uk/stores/author/B07DZ1RKTC
https://www.madebydyslexia.org
Insights Discovery - https://www.insights.com/products/insights-discovery
ABOUT THE HOST
David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.
ARTWORK CREDIT
Penny Roberts - https://www.instagram.com/penpennypencils
CONTACT METHODS
LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat
Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose
David’s Facebook - https://www.facebook.com/dave.roberts.5076798
Instagram - https://www.instagram.com/davidcroberts_
Email - [email protected]
-
For the first episode of the Business With Purpose podcast, David Roberts looks at the importance of a business having a purpose that goes beyond profit. Something many of the world´s most successful entrepreneurs, for example, Richard Branson, have done.
David talks about what a business with purpose looks like and why running one benefits you just as much as it does your customers, employees, and the wider community. Before briefly explaining how he will help you uncover the true purpose behind your business, then use that information to build a highly profitable company you are proud to own and love working in.
To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min
KEY TAKEAWAYS
People who get into business are problem solvers. Solution providers.
A business with purpose is a company that does its thing with a deeper sense of purpose than just making a profit.
Businesses with purpose are run by and staffed by people willing to go above and beyond, have a positive impact and solve long-term problems.
Purpose-driven businesses collaborate with other like-minded companies to achieve their aim.
It´s OK to make a profit, after all, that is the engine that keeps the business going and able to have a positive impact.
Being a business owner can help you to have a greater impact in the world.
BEST MOMENTS
“The brands that will thrive in the coming years are the ones that have a purpose beyond profit.” – Richard Branson
“Trapped inside every business with problems is a business with purpose.”
“They look after their customers, and they create loyalty amongst their customers because they do such a good job for them.”
“Within the challenge lies a great opportunity.”
“It's very, very easy to then lose sight of why you started this thing in the first place.”
“This show is to help business leaders, business owners who may be feeling trapped, who may be feeling stuck, who may be a bit frustrated.”
EPISODE RESOURCES
Do you want free coaching with David? Now is your chance. On launch day, 13th November 2024, download and listen to all 6 of the launch episodes for the Business With Purpose podcast and send proof you have done so to David at [email protected]. The first 10 people pulled out of the draw will win free coaching with David and 20 others the chance to meet him and see him recording the Business With Purpose podcast, live in the studio.
ABOUT THE HOST
David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.
ARTWORK CREDIT
Penny Roberts - https://www.instagram.com/penpennypencils
CONTACT METHODS
LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat
Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose
David’s Facebook - https://www.facebook.com/dave.roberts.5076798
Instagram - https://www.instagram.com/davidcroberts_
Email - [email protected]
-
In this episode, David makes a surprise announcement about this podcast and what he is going to do next. He also shares what hosting 287 episodes of the People with Purpose Podcast has taught him, including the 5 most important insights his nearly 150 guests have left him with.
Five lessons that are sure to help you to understand the power of having a purpose, identify yours and leverage it to enable you to do amazing things. To have an impact on the lives of others that you would never have imagined was possible.
To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min
KEY TAKEAWAYS
Understanding what you are doing and why gets you out of bed in the morning and keeps you going when things get tough.Make sure your purpose is meaningful to you, understand your reasons, why you are doing what you are doing.
Your reason to be, (your ikigai) is important. David explains the steps you need to take to identify it.
Putting your energy into something that is outside of yourself helps you to cope with your demons.
Find the things you are good at and get better at them.
It is important to make sure that you get properly rewarded for what you do. Don´t shortchange yourself.
Find rituals that give you energy e.g. journaling or going for a daily walk.
Use the right language when speaking to yourself (your inner voice) and with others. Language is really powerful.
Listen to the way people speak and the kind of words they use. This helps you to build strong connections with others.
Looking to the future is essential if you want to live with purpose.
BEST MOMENTS
“People with purpose make a difference and I definitely believe that is true.”
“If you make it meaningful, then your time on this wonderful planet
will not be wasted. .”
“You just need to believe in something and believe that it's important enough to take action on it and to never give up.”
“Because you get to choose, choose to do the things that you love.”
“If you base your value on what other people think, then you might be hampering your progress.”
“The words that you choose can make the world a better place.”
“Always remember that if you want to land on your feet, you first need to jump.”
EPISODE RESOURCES
Lee - https://www.imdb.com/title/tt5112584
Ikigai book collection - https://www.amazon.co.uk/Kaizen-Ikigai-Journey-Books-Collection/dp/9124352152
ABOUT THE HOST
David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.
ARTWORK CREDIT
Penny Roberts - https://www.instagram.com/penpennypencils
CONTACT METHODS
LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat
Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose
David’s Facebook - https://www.facebook.com/dave.roberts.5076798
Instagram - https://www.instagram.com/davidcroberts_
Email - [email protected]
-
For this episode, David is joined by Santa Mike, a professional Santa who has been playing Santa for nearly 40 years. During which time he has met and delighted thousands of children. So, unsurprisingly, his children´s books are incredibly popular.
Santa Mike has become good at telling stories that help people to decide what to buy and share. A skill that has also turned him an incredibly adept salesperson. During the episode, he shares what he has learnt about sales and explains how giving gifts and showing appreciation can have a positive impact on company culture.
To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min
KEY TAKEAWAYS
● When selling find a story that fits. Stories generate emotions. When you engage people´s emotions they are far more motivated to genuinely understand how what you are selling benefits them and buy.
● It is important to show your employees, friends, family and those who provide you with services that you appreciate them, and to do so year-round.
● Simple things like regularly thanking your staff makes a huge difference. They love receiving thank you cards, as do customers.
● Customers that you thank are highly likely to recommend you to others.
● How you act is what you become, so it is easier than you think to turn a poor culture around. When you pretend to value staff and start taking action very quickly you genuinely do end up valuing them.
● If you are kind to people they are less likely to be unkind to you.
● Stories are powerful, you can use them to help you to stop yourself from staying awake worrying. Santa Mike explains how.
● Share the experience of people who have bought your product or used your service.
BEST MOMENTS
“If you act a certain way and keep acting a certain way, you will become that way.”
“Worrying about a problem that hasn't happened yet. You're borrowing tomorrows worries. Leave it till tomorrow. Enjoy today.”
“Value your children. If you're grownups listening to this, your children are working really hard. Being a kid is not an easy job….give them an extra hug.”
EPISODE RESOURCES
https://www.linkedin.com/in/mike-facherty-henley-santa-storyteller-author-05984731
https://henleysanta.com
https://www.amazon.co.uk/stores/Henley-Santa/author/B07Z9JLPX1
https://www.facebook.com/groups/1464940607112355
ABOUT THE HOST
David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.
ARTWORK CREDIT
Penny Roberts - https://www.instagram.com/penpennypencils
CONTACT METHODS
LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat
Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose
David’s Facebook - https://www.facebook.com/dave.roberts.5076798
Instagram - https://www.instagram.com/davidcroberts_
Email - [email protected]
-
In this episode, David explains, in detail, how to encourage your team to use their initiative. To recognise what needs to be done, then, get on and do it. When your team is capable of taking the initiative, things happen faster, their understanding of what the business needs improves, and they deliver a far better service.
Empowering people in this way also helps to build confidence, improves skills and makes it easier to retain the best team members. The strategy David shares to improve your team´s ability to use their initiative is not hard to implement, yet it is still incredibly effective.
To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min
KEY TAKEAWAYS
Genius is initiative on fire. People need to know that if they have an idea they have your permission to act on it. If you want people to take the initiative make sure they are engaged and motivated. The strategic part of making sure people are able to take initiative is ensuring that the purpose of the business is clear and well communicated. Set parameters that make it safe for people to take the initiative and solve a problem there and then e.g. give an instant refund without referring to a supervisor for permission when the purchase is under £100. Get everyone actively involved in improving processes and products. Use rewards and competitions to encourage people to take the initiative.BEST MOMENTS
“Initiative is doing the right thing without being told.”
“Your individuals are going to be motivated by different things. There are nine motivators .”
“Encourage people to make suggestions, not just to identify the problem, but also where there's a potential solution.”
“Make sure there's a feedback loop for people, so people know what their suggestions have gone and the opportunity to be part of the change if they want it .”
EPISODE RESOURCES
How leaders can and must leverage motivation – the 9 types of motivation explained - https://podcasts.apple.com/us/podcast/how-leaders-can-and-must-leverage-motivation/id1610709739?i=1000672637018
ABOUT THE HOST
David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.
ARTWORK CREDIT
Penny Roberts - https://www.instagram.com/penpennypencils
CONTACT METHODS
LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat
Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose
David’s Facebook - https://www.facebook.com/dave.roberts.5076798
Instagram - https://www.instagram.com/davidcroberts_
Email - [email protected]
-
For this episode, David is joined by Ashley Stanford, who is a digital marketing, freelancing, and event expert. She is the co-founder and vice president of Ice Cream Social. They discuss how to move with the times in a digital and social media environment that is in a constant state of flux. How to use some basic principles to ensure that no matter what changes you keep up and continue to run effective digital marketing campaigns.
The advice and tips that Ashley shares work for every type of business regardless of size or the market they are targeting.
To explore how to get unstuck on your mission, put your purpose into practice, and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min
KEY TAKEAWAYS
Whilst the channels and tactics that work are constantly changing the principles remain the same. You can use AI to generate content faster and make it more polished. Ashley explains how. But the human touch is still essential. Most small businesses operate in survival mode. Pause to work out who your customers are. Doing that produces amazing growth. Always analyse the results of your campaigns, so the next one is more effective. Every customer you have has the potential to be an influencer. They will all share their experience, at some point. Using rewards and gamifying, incentive-based social sharing, massively boosts the effectiveness of campaigns. Centre marketing around the benefits of your product or service, not the features. You need full control of your brand, money and customer data to be able to successfully pivot. Something all businesses have to do regularly. Periodically review your personal goals. Your life changes and you evolve, and so does what you want. Event marketing that is immersive and engages all of the senses is powerful. People feel compelled to use their phones to share it. If you host an event, make it worth people´s while to attend. Time is precious to them.BEST MOMENTS
“Things are changing pretty quickly with social media continuously advancing quicker than ever, with AI and influencers.”
“Who is your target audience, and how do they spend their time online? That will help you decide where to hang out.”
“Turn every single customer that you have into an influencer for your brand.”
EPISODE RESOURCES
https://icecreamsocial.io
https://www.linkedin.com/in/ashstanford
https://www.amazon.co.uk/Desire-Map-Experience-Guide-Creating/dp/B00H9I1ORY
ABOUT THE HOST
David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.
ARTWORK CREDIT
Penny Roberts - https://www.instagram.com/penpennypencils
CONTACT METHODS
LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat
Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose
David’s Facebook - https://www.facebook.com/dave.roberts.5076798
Instagram - https://www.instagram.com/davidcroberts_
Email - [email protected]
-
For this episode, David explains why your beliefs could be holding you and your business back. Importantly, he also shares simple tactics you can use to change them so that you can make progress again.
If you are a leader who is feeling stuck, and constrained by the situation you are in, applying the advice in this episode will play a key role in getting you unstuck.
To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min
KEY TAKEAWAYS
Your beliefs impact problem-solving and decision-making. As a child we form our belief system based on experiences, socialisation and other factors. At some point, those beliefs hold us back from going into certain situations. Conviction is the strongest belief. Often, they are a part of our identity, but they can still be changed. In challenging situations start each meeting with what is going well and what you are already doing to address the problems. David shares a simple way to prove to yourself and your team that you can solve problems. Thus, neutralising the negative belief that you don´t have the ability to overcome the challenge(s) you are currently facing. Use flipping the script as a way to use positive beliefs to overcome and quieten negative beliefs. David explains how during the episode. Identify core beliefs that serve you and work to change those that are not serving you.BEST MOMENTS
“The problem is not the problem. The problem is the state that you go into as you approach the context where you think the problem is.”
“The belief tells us whether we should or shouldn't go into this situation .”
“If you start the meeting with what's going well, then actually that immediately lifts the vibe in the room.”
“ There's ways to borrow belief and borrow advocacy that can help you .”
EPISODE RESOURCES
Part 1 of Enneagram patterns series - https://podcasts.apple.com/gb/podcast/enneagram-part-1-what-patterns-of-behaviour-are/id1610709739?i=1000670111087
Part 2 - https://podcasts.apple.com/gb/podcast/enneagram-part-2-what-patterns-of-behaviour-are/id1610709739?i=1000670853560
Part 3 - https://podcasts.apple.com/gb/podcast/enneagram-part-3-what-patterns-of-behaviour-are/id1610709739?i=1000671721027
Imran Amed - https://www.linkedin.com/in/imranamed
ABOUT THE HOST
David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.
ARTWORK CREDIT
Penny Roberts - https://www.instagram.com/penpennypencils
CONTACT METHODS
LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat
Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose
David’s Facebook - https://www.facebook.com/dave.roberts.5076798
Instagram - https://www.instagram.com/davidcroberts_
Email - [email protected]
-
For this episode, David is joined by Bob King, a sales expert, filmmaker and author. His book, The Joy of Closing, is the definitive guide to building trust, getting the deal and creating happy customers.
The way Bob approaches sales and closes deals is substantially different. But, when he explains his innovative approach you will immediately see the wisdom and be inspired to start to change the way you grow sales in your business.
To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min
KEY TAKEAWAYS
Sales is about helping the potential customer to make a decision. If you have a high decision rate, your closing rate will also be high. Believe in your product and understand how it benefits the customer. Getting someone to commit to anything is hard, including committing to buy from you. Being a great presenter does not seal deals. “greed tricks” are counterproductive. Pay each customer a sincere compliment. Bob explains how to learn this skill. Use Bob´s 3 reason framework, which he explains during the episode, to provide compelling reasons for them to buy. Use your company story. Bob explains how. If you want to inspire commitment, you have to be committed.BEST MOMENTS
“My goal … is to give them the information they need to make an informed decision, then do everything I can to prompt an impulse buy.”
“A really great closer is part lawyer and part six-year-old.”
“I advocate price conditioning throughout the pitch.”
EPISODE RESOURCES
https://www.amazon.co.uk/Joy-Closing-Definitive-Building-Customers-ebook/dp/B0CKL4WYZQ
https://www.joyofclosing.com
https://www.tiktok.com/@joyfulcloser
https://www.linkedin.com/in/bob-king-7a37951
ABOUT THE SHOW
People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.
ABOUT THE HOST
David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.
ARTWORK CREDIT
Penny Roberts - https://www.instagram.com/penpennypencils
CONTACT METHODS
LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat
Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose
David’s Facebook - https://www.facebook.com/dave.roberts.5076798
Instagram - https://www.instagram.com/davidcroberts_
Email - [email protected]
-
For this episode, David explains how to interview and hire ambitious, driven people that are sure to benefit your business. He covers identifying specific traits and skills you need and attracting people who have them. David also explains how to develop a strong employer brand that will attract the right type of person.
To explore how to get unstuck on your mission, put your purpose into practice, and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min
KEY TAKEAWAYS
Building a business is a lot like building a tribe, which is why you need a team that shares the same values and ambitions. Build your employer brand, what do you stand for? Bear in mind that people will research you as well as your company, so your employer (personal) brand needs to be strong. Don´t hire based on technical skills alone. Be clear about company values and how you expect people to behave in your job advert. Test your interviewees' understanding of your company´s values. Employee referral schemes can be a good way of quickly finding suitable candidates. Never compromise and hire someone you feel is not a good fit, no matter how desperate you are.BEST MOMENTS
“If you're looking for a particular character trait, hire for it.”
“If there's that incongruence, then some of that drive might be missing.”
“If you're hiring for a leader or an influential role in particular, never, ever, ever, ever, hire somebody who can't tell you what your values are and how they relate to them.”
ABOUT THE SHOW
People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.
ABOUT THE HOST
David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.
ARTWORK CREDIT
Penny Roberts - https://www.instagram.com/penpennypencils
CONTACT METHODS
LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat
Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose
David’s Facebook - https://www.facebook.com/dave.roberts.5076798
Instagram - https://www.instagram.com/davidcroberts_
Email - [email protected]
-
For this episode, David is joined by Kevin Henderson who is an experienced M&A lawyer, whose mission is to help people to get into the world of buying businesses. Doing so is a way to create the freedom that they want in their lives whilst also being business owners.
Kevin covers identifying the right business to buy, spotting issues with it, raising funds, taking it over and potentially selling it.
To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min
KEY TAKEAWAYS
You can make enough money from a small business to match a professional corporate wage. Plus, you are building equity. Most business equity in the USA and Europe is in the hands of baby boomers, who need to retire. Many small businesses do not use technology, so improving processes to generate far more profit is easy. In the USA, you now only need to buy a majority of a business to secure a SBA loan. Do your due diligence. 40% of businesses lie about their finances. Be careful about how they handle expenses too. Buying a firm with just 1 or 2 big customers is risky. Spend at least the first year working directly in the business. Be prepared to occasionally step in to cover some of the manual work. If you plan to sell, plan ahead and make your business more attractive. Kevin explains how. Be realistic running a small business is still stressful.BEST MOMENTS
“You can bridge a very large gap with seller financing.”
“In approximately 40% of deals that he reviews …. they identify outright financial fraud.”
“Focus on what we call enduringly profitable businesses.”
EPISODE RESOURCES
Socials – @KHendersonCo
https://www.mundanemillionaires.com
ABOUT THE SHOWPeople with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.
ABOUT THE HOST
David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.
ARTWORK CREDIT
Penny Roberts - https://www.instagram.com/penpennypencils
CONTACT METHODS
LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat
Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose
David’s Facebook - https://www.facebook.com/dave.roberts.5076798
Instagram - https://www.instagram.com/davidcroberts_
Email - [email protected]
-
For this episode, David talks about why and how leaders can leverage motivation. Doing this impacts the way you recruit, manage, and reward your people. To help you to do this David explains how to use the motivational maps technique to do so. It enables you to work out which of the 9 types of motivators each team member is. Then, make sure that your organisation meets the needs of each type of motivator you have in your team.
To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min
KEY TAKEAWAYS
Prioritise your people. When you look after them they look after your customers. Understand what motivates each individual and provide them with the leadership they need to be able to perform well. What motivates people changes depending on where they are in their lives. There are 9 different motivators. Ideally, you want the way you lead to be able to satisfy all 9 types of motivation. The defender is motivated by security, stability, and predictability. The star motivator seeks recognition and respect. Directors are one of the 3 power motivators. They seek influence and control. There are 3 types of growth motivators, one of which is creators. They are innovators. Ask how well does my organisation meet the needs of each motivator type. e.g. how well does my company make it easy for experts to acquire new knowledge?BEST MOMENTS
“Understanding what motivates people, starting with yourself as the leader… helps you to create an environment where people's individual motivators can be met.”
“It's incumbent on the leader of an organization to make sure that there's an environment where all nine of these motivators can be satisfied.”
“Motivators are like the muscles in your business.”
ABOUT THE SHOW
People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.
ABOUT THE HOST
David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.
ARTWORK CREDIT
Penny Roberts - https://www.instagram.com/penpennypencils
CONTACT METHODS
LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat
Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose
David’s Facebook - https://www.facebook.com/dave.roberts.5076798
Instagram - https://www.instagram.com/davidcroberts_
Email - [email protected]
-
For this episode, David is joined by Brian Beckcom who is a computer scientist, philosopher, lawyer, and Aggies graduate (Texas A&M). He and David discuss a wide range of topics starting with the role education plays in creating a firm foundation on which to build success.
They also discuss how AI is going to impact our ability to communicate, how to use pacing and stories to be persuasive, and how taking the middle path leads to success while helping others.
To explore how to get unstuck on your mission, put your purpose into practice, and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min
KEY TAKEAWAYS
All successful people can work with groups, are self-motivated, and not afraid to set challenging goals. Successful businesses have a purpose that goes beyond making money. We are reaching the point where many people cannot tell the difference between AI and something a human has created. Humans have always used stories to communicate and find common understanding. Never start a persuasive conversation by telling someone that they are wrong. Be realistic about what drives people and use that when trying to persuade others. By providing what others need, you can always make money ethically Law is the manifestation of our ethical beliefs about certain things.BEST MOMENTS
“You have to have some purpose beyond making money.”
“A moral person tries to get those economic incentives to line up with the moral incentives.”
“I believe that in general the middle path is usually the correct one.”
EPISODE RESOURCES
https://www.instagram.com/brianbeckcomlawyer
https://www.vbattorneys.com
https://www.youtube.com/channel/UCI5qM4nBh5xEZOb0jDfiAjw
ABOUT THE SHOW
People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.
ABOUT THE HOST
David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and make a difference.
ARTWORK CREDIT
Penny Roberts - https://www.instagram.com/penpennypencils
CONTACT METHODS
LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat
Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose
David’s Facebook - https://www.facebook.com/dave.roberts.5076798
Instagram - https://www.instagram.com/davidcroberts_
Email - [email protected]
- Visa fler
