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What does it really take to grow from a single treatment room into a thriving multi-location practice?
In this episode, we sit down with Hannah Strom, founder of Awake Pelvic Health, to talk about the mindset, leadership, and intentional decisions that fueled her incredible growth.
Hannah shares how she started in a tiny room at the back of a yoga studio and, just five years later, has built a practice with ten clinicians. But this conversation isn't just about growth—it's about becoming the leader your business needs.
We discuss:
✅ Why every stage of growth feels uncomfortable
✅ Building a culture centered on mentorship and curiosity
✅ The transition from clinician to business owner
✅ Balancing high standards with giving your team room to grow
✅ Why workshops have been a cornerstone of her marketing strategy
✅ Creating a business that supports your life—not just your scheduleOne of our favorite takeaways:
Your business only grows as much as you're willing to grow.
About Hannah Strom
Hannah Strom is the founder of Awake Pelvic Health, a pelvic health practice with three locations built around whole-body care, mentorship, and clinical excellence.
Learn more at www.awakepelvichealth.com
Follow Hannah on Instagram: @awakepelvichealth
Business Accelerator
If you're looking to grow your practice with more confidence, better systems, and support from a community of like-minded pelvic rehab business owners, we'd love to have you in a future Business Accelerator cohort.
Learn more at:
👉 www.pelvicptrising.com/accelerator
About Nicole & Jesse Cozean
Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.
🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
👤 Founder – PelvicSanity clinic in Southern California
🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
📚 Author – The IC Solution, helping 20,000+ patients worldwide
🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their businessGet in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise! -
Leaving a job is one of the trickiest moments in your career.
Whether you're the employee or the employer, emotions run high, plans change quickly, and patients are caught in the middle.
In this episode, we discuss a question that came up in the Pelvic PT Huddle and use it to explore what it really means to leave a position professionally and gracefully.
We cover:
✅ Why giving notice is so emotionally complex for both sides
✅ The difference between a poor business decision and an unethical one
✅ Why it's not your job to create the transition plan
✅ How to advocate for your patients without taking on responsibility that isn't yours
✅ Why pelvic rehab is incredibly important... but it isn't life-or-death careOne of our biggest takeaways:
You can care deeply about your patients without carrying the weight of the entire system on your shoulders.
About Nicole & Jesse Cozean
Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.
🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
👤 Founder – PelvicSanity clinic in Southern California
🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
📚 Author – The IC Solution, helping 20,000+ patients worldwide
🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their businessGet in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise! -
Saknas det avsnitt?
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You have money mindset issues.
We do too. Every business owner does.
The question isn't whether you have them...
It's how much they're quietly holding your business back.
In this episode, we unpack how money mindset shows up in pricing, hiring, investing, patient care, and even the recommendations you make in the treatment room.
We discuss:
Why money mindset affects far more than your finances The subtle ways it shows up in your business every day How it impacts pricing, confidence, and patient care Why awareness alone isn't enough The ABCs of changing your money mindset: Awareness, Behavior, and Coaching & CommunityOne of the biggest takeaways:
Your money mindset doesn't just affect your income. It affects your decisions.
And better decisions build better businesses.
Business Accelerator Program
🚨 Today is the FINAL DAY to join Accelerator Cohort #7.
Honestly, this episode is a preview of the work we do inside the Accelerator.
Money mindset isn't something you fix by reading another book or listening to another podcast.
It changes when you're surrounded by people who challenge your thinking, support your growth, and help you make different decisions.
Our most recent cohort averaged:
✅ +8.5 patients per week
✅ +$6,267/month in revenue
✅ +$75,206/year in revenue
And 97% reported feeling more confident as business owners.
Doors close tonight.
👉 www.pelvicptrising.com/accelerator
About Nicole & Jesse Cozean
Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.
🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
👤 Founder – PelvicSanity clinic in Southern California
🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
📚 Author – The IC Solution, helping 20,000+ patients worldwide
🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their businessGet in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise! -
Wait...you don't have a gym? It's a question we get all the time.
Especially because when we redesigned our clinic from the ground up, we could have built anything we wanted.
A dedicated gym space. Fancy equipment. Treadmills. Squat racks. All the toys.
Instead?
We made our treatment rooms bigger.
In this episode, we discuss how to think strategically about clinic space, equipment, and designing a practice around your actual patients—not what your last employer had, what you see on social media, or what everyone else seems to be doing.
We cover:
✅ Why your treatment philosophy (Ethos) should drive your decisions
✅ How to think critically about expensive equipment purchases
✅ Why you don't need everything right away
✅ Creative alternatives to dedicated gym spaces
✅ Matching your environment to your patient population
✅ When investing in equipment absolutely makes senseOne of the biggest takeaways:
Every square foot in your practice should serve a purpose.
Build the clinic that supports your patients and your style of care—not someone else's.
Business Accelerator Program
🚨 Registration for Accelerator Cohort #7 closes June 25th.
One of the biggest mistakes we see business owners make is spending money, time, and energy on things they don't actually need.
The Accelerator helps you build your business intentionally—from your marketing and systems to your clinic design, pricing, team, and growth strategy.
Our most recent cohort added:
✅ 8.5 patients per week
✅ $6,267 per month in revenue
✅ $75,206 per year in revenueAnd 97% reported feeling more confident as business owners.
If you're ready to build a business that actually works for you:
👉 www.pelvicptrising.com/accelerator
About Nicole & Jesse Cozean
Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.
🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
👤 Founder – PelvicSanity clinic in Southern California
🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
📚 Author – The IC Solution, helping 20,000+ patients worldwide
🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their businessGet in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise! -
After working with more than 900 pelvic rehab business owners, we've noticed something:
The people who have long-term success aren't necessarily the most talented, charismatic, or the best clinicians.
They're the most consistent.
In this episode, we break down the five biggest principles we've seen separate thriving business owners from everyone else.
We discuss:
✅ Why you're a different business every six months
✅ Why consistency beats talent every time
✅ The surprising power of community and support
✅ How to embrace the seasons of business and life
✅ Why financial confidence matters more than financial successOne of the biggest takeaways:
Business growth is personal growth.
The businesses that last aren't built by people who avoid challenges.
They're built by people who learn, adapt, stay connected, and keep showing up.
If you're playing the long game, this episode is for you.
Registration for Accelerator Cohort #7 is now open.
This episode is essentially a summary of what we've learned from coaching more than 900 pelvic rehab business owners over the last decade.
Inside the Accelerator, we help you build the three pillars of a successful business:
📈 Marketing & Sales
⚙️ Business Systems
🎯 Clinical ExcellenceThe results from our most recent cohort were incredible:
✅ +8.5 patients per week
✅ +$6,267 per month in revenue
✅ +$75,206 per year in revenue
✅ 97% reported feeling more confident as business ownersIf you're ready to make your business look different by the end of 2026, we'd love to help.
👉 www.pelvicptrising.com/accelerator
About Nicole & Jesse CozeanPelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.
🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
👤 Founder – PelvicSanity clinic in Southern California
🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
📚 Author – The IC Solution, helping 20,000+ patients worldwide
🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their businessGet in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise! -
Do you run late with your patients? Most clinicians do. And almost all of them think it's either helping or 'not that big a deal'.
It's not.
In this episode, we break down why running late is one of the most damaging habits in clinical practice—for you, your patients, and your business.
We discuss:
Why running late doesn't earn gratitude or loyalty How it quietly poisons patient expectations The biggest reasons clinicians fall behind schedule Why insecurity often shows up as "doing too much" How poor session planning creates chaos The importance of ending sessions confidently and professionally Simple logistical fixes that can immediately improve your scheduleOne of the biggest takeaways:
Running late isn't a victimless problem.
It affects your energy, your stress levels, the patient experience, your clinic and ultimately your ability to provide great care.
If you're constantly behind, this episode will help you identify why—and what to do about it.
Business Accelerator Program
Registration for Accelerator Cohort #7 is open now.
One of the biggest things we help business owners do is create a business that doesn't depend on chaos, stress, and constantly feeling behind.
If you're ready for better systems, better boundaries, and a business that actually supports your life:
👉 www.pelvicptrising.com/accelerator
About Nicole & Jesse Cozean
Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.
🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
👤 Founder – PelvicSanity clinic in Southern California
🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
📚 Author – The IC Solution, helping 20,000+ patients worldwide
🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their businessGet in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise! -
Getting leads is only the first step. The next part is turning those leads into paying patients. And this is where many of us struggle.
In this episode, we break down the conversion system that takes someone from "I'm interested" to actually showing up for an evaluation.
We cover:
Why scripts are only a small part of conversion The biggest follow-up mistakes practice owners make Why texting isn't enough The power of getting people on the phone How systems reduce mental load and improve consistency Why most people aren't losing patients to competitors—they're losing them to inactionIf your schedule isn't full, your conversion system may be leaking more patients than you realize.
Business Accelerator ProgramRegistration for Accelerator Cohort #7 is opening soon!
Inside our 6-month coaching program, we give you:
✅ The exact phone scripts we used at PelvicSanity
✅ The conversion systems that have helped thousands of patients get scheduled
✅ Marketing, business systems, and clinical excellence training
✅ Coaching, accountability, and support from our teamIf you're ready to make your business look different by the end of 2026, we'd love to help.
👉 www.pelvicptrising.com/accelerator
About Nicole & Jesse Cozean
Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.
🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
👤 Founder – PelvicSanity clinic in Southern California
🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
📚 Author – The IC Solution, helping 20,000+ patients worldwide
🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their businessGet in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise! -
What if the answer for your most complex patient...was actually simpler than you think?
In this episode, we share a favorite clinical principle and one that we train on at PelvicSanity...
The more complex the patient, the simpler the intervention.
Because when someone has seen multiple providers, tried countless treatments, and feels completely overwhelmed by their symptoms...
The last thing they usually need is a more complicated plan.
We discuss:
✅ Why newer clinicians shouldn't be shielded from complex patients
✅ The foundational interventions most clinicians overlook
✅ How to choose treatment priorities with your patient
✅ Metaphors that help patients understand why you're starting simple
✅ Why patience is required—for both clinician and patient
✅ Why no patient is too complex to helpIf you've ever felt intimidated by a long history, a thick intake packet, or a patient who's "tried everything"...
This episode is for you.
Downtraining Masterclass
Many complex patients don't need more exercises.
They need a nervous system that can actually accept change.
If you'd like a deeper dive into downtraining and nervous system-focused treatment, check out the Downtraining Masterclass.
👉 www.pelvicptrising.com/downtraining
At just $47, it's one of the most practical courses you'll use every week in the clinic.
About Nicole & Jesse Cozean
Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.
🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
👤 Founder – PelvicSanity clinic in Southern California
🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
📚 Author – The IC Solution, helping 20,000+ patients worldwide
🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their businessGet in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise! -
Why isn't your schedule full?
The first place to look is whether we are getting enough leads.
We break down the 10 biggest marketing and sales mistakes pelvic rehab business owners make—and how to fix them.From not tracking your numbers to relying too heavily on social media, these mistakes quietly sabotage growth and leave owners feeling frustrated, overwhelmed, and stuck.
You'll learn:
✅ Why most owners don't actually know how many leads they need
✅ The hidden cost of inconsistent marketing
✅ Why relying on one marketing strategy is dangerous
✅ How poor follow-up kills referrals and leads
✅ Why social media isn't the answer most people think it is
✅ The biggest conversion mistakes happening on the phone
✅ How to identify whether your problem is marketing, sales, systems, or clinical excellenceIf you want a different result in your business by the end of the year, you'll need to take different action.
This episode shows you where to start.
Business Accelerator Program
Registration for Cohort #7 is now open!
The Business Accelerator is our signature 6-month coaching program designed specifically for pelvic rehab business owners.
Inside the program we help you master the three pillars of practice growth:
📈 Marketing & Sales
⚙️ Business Systems
🎯 Clinical ExcellenceMore than 900 pelvic rehab business owners have used these frameworks to grow their practices, improve profitability, and build businesses that actually support their lives.
Learn more and apply here:
👉 www.pelvicptrising.com/accelerator
About Nicole & Jesse Cozean
Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.
🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
👤 Founder – PelvicSanity clinic in Southern California
🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
📚 Author – The IC Solution, helping 20,000+ patients worldwide
🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their businessGet in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise! -
Should we be anti-Kegel? Has the pendulum swung too far?
We brought on the one and only Michelle Lyons to continue the conversation. It deserved a Part 3, and there's no one else we'd rather deep dive into the topic with than Michelle. We cover:
Why Kegels and pelvic floor muscle training are NOT the same thing The history of Dr. Kegel (and why we may have misunderstood him) Why pelvic floor rehab is far more sophisticated than "squeeze and lift" The role of strength, timing, coordination, endurance, and movement Why social media has made this debate more confusing How to become a more evidence-informed clinicianIf you've followed Parts 1 and 2 of the Great Kegel Debate, this episode brings everything together with one of the sharpest minds in pelvic health.
Michelle Lyons
Michelle Lyons is an internationally recognized pelvic health physiotherapist, educator, author, and speaker. She has taught clinicians around the world on pelvic health, hormones, oncology, GI dysfunction, and women's health rehabilitation.
Learn more:
🌐 https://celebratemuliebrity.comFollow Michelle:
📸 https://www.instagram.com/michellelyons_muliebrityDowntraining Masterclass
Want to better understand the role of pelvic floor relaxation, coordination, and function?
Check out Nicole's Downtraining Masterclass:
👉 www.pelvicptrising.com/downtrainingAt just $47, it's one of the most practical and immediately applicable trainings we offer.
About Nicole & Jesse Cozean
Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.
🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
👤 Founder – PelvicSanity clinic in Southern California
🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
📚 Author – The IC Solution, helping 20,000+ patients worldwide
🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their businessGet in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise! -
Many of us have the feeling there’s more potential in the business…we just don't know how to unlock it.
What got us to this level of success isn't enough to take us to the next.
We start to feel stuck, or wonder 'is this it?'
Working harder than ever. Stressing about the business. Trying to do 'all the right things'.
And yet:
You’re not hitting your financial goals You don’t feel the freedom you expected And you know your business could be doing moreThat's what we tackle in this episode.
Free Training - How to Unlock The Hidden Potential
If you're a pelvic PT/OT business owner, make sure you've signed up for our free training on June 3rd (replay available for a limited time).
www.pelvicptrising.com/potential
And our newest cohort of the Accelerator Program starts in just a few weeks - check it out at www.pelvicptrising.com/accelerator
About Nicole & Jesse Cozean
Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.
🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
👤 Founder – PelvicSanity clinic in Southern California
🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
📚 Author – The IC Solution, helping 20,000+ patients worldwide
🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their businessGet in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise! -
Are we trying to do too much as pelvic rehab providers?
That might be an uncomfortable question.
Because when it comes to birth prep, many of us genuinely want to help our patients have the best experience possible.
But where does our expertise end?
And where does someone else's begin?
In this episode, Nicole sits down with Gina Conley of MamasteFit—perinatal fitness provider, birth doula, educator, and someone who has attended hundreds of births—to talk about the role pelvic PTs actually play in pregnancy and birth preparation.
This conversation challenges a lot of assumptions and asks us to reflect on how we're showing up for our pregnant patients.
We dive into:
👉 The difference between being a perinatal professional and a birth professional
👉 Why pelvic PTs bring huge value in birth preparation—but may not need to be teaching full childbirth education classes
👉 The difference between rehabilitation exercises and true fitness programming
👉 Why "never push on your back" and "never hold your breath" may be oversimplifications
👉 Birth plans vs birth preferences
👉 Why collaboration across professions leads to better care
👉 How our own experiences and biases can unintentionally shape how we treat patientsOne of the biggest takeaways:
Birth prep isn't about controlling outcomes.
It's about helping patients feel informed, adaptable, confident, and supported.
And the more we collaborate instead of compete…the better care we're going to provide.
About Gina Conley
Gina Conley is co-founder of MamasteFit, a prenatal and postpartum fitness company that blends perinatal fitness, birth preparation, postpartum recovery, and professional education. Gina has a master's degree in exercise science, is a birth doula who has attended hundreds of births, and specializes in helping families and professionals better understand movement, birth preparation, and postpartum recovery.
Follow Gina here: 📸 @mamastefit Instagram
About Nicole & Jesse CozeanPelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.
🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
👤 Founder – PelvicSanity clinic in Southern California
🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
📚 Author – The IC Solution, helping 20,000+ patients worldwide
🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their businessGet in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise! -
One of the biggest reasons people start a business…
is freedom. Freedom to:
Work the hours you want Pick your kids up from school Travel Control your scheduleBut somewhere along the way…
the dream turns into a nightmare.
You started the business for freedom, but...
👉 You’re working constantly
👉 Thinking about the business all the time
👉 Feeling trapped by your schedule
👉 And wondering why you somehow have less freedom than beforeBecause you cannot truly feel successful if you don’t control your time.
The Business Accelerator helps you create the systems, workflows, and structure that actually lead to freedom.
👉 Learn more here:
www.pelvicptrising.com/acceleratorAbout Nicole & Jesse Cozean
Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.
🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
👤 Founder – PelvicSanity clinic in Southern California
🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
📚 Author – The IC Solution, helping 20,000+ patients worldwide
🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their businessGet in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise! -
How many of your patients might have endometriosis… and no one has said it out loud yet?
Because that’s happening. A lot.
In this episode, Nicole sits down with one of the only physicians in the country trained in both endometriosis excision surgery and reproductive endocrinology—Dr. Sadikah Behbehani.
And this conversation pulls back the curtain on what’s really happening with endo, fertility, and patient care.
We cover:
👉 Why endometriosis is still massively underdiagnosed (and often missed—even in fertility clinics)
👉 The difference between suspecting endo vs actually confirming it
👉 Why surgery is still the gold standard—and when it matters most
👉 The role pelvic PT plays (before AND after surgery)
👉 What REIs are often missing—and why
👉 How endometriosis impacts fertility, miscarriage risk, and pregnancy outcomes
👉 When conservative care is helpful… and when it’s delaying necessary treatmentBecause as pelvic rehab providers…
👉 We’re often the first ones to connect the dots
👉 The first ones to say the word “endometriosis”
👉 And the first chance patients have to get the right careAbout Dr. Sadikah Behbehani
Dr. Sadikah Behbehani is a double board-certified OB/GYN and reproductive endocrinology and infertility specialist with additional fellowship training in minimally invasive gynecologic surgery.
She is one of only a handful of physicians in the U.S. with expertise in both fertility treatment and advanced endometriosis excision surgery.
She practices at Endometriosis & Fertility Center, where she focuses on complex endometriosis care, fertility preservation, and helping patients build their families.
👉 Website: https://endometriosis-fertility.com/
👉 Instagram: https://www.instagram.com/dr.sadikahbehbehani/Downtraining Masterclass
If you want to be able to better help your pelvic pain patients, you need to be working on the nervous system. And if you don't know the three different types of downtraining....make sure you've taken the Downtraining Masterclass ($47).
👉 www.pelvicptrising.com/downtraining
About Nicole & Jesse Cozean
Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.
🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
👤 Founder – PelvicSanity clinic in Southern California
🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
📚 Author – The IC Solution, helping 20,000+ patients worldwide
🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their businessGet in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise! -
Revenue is vanity. Profit is reality.
And most business owners are focused on the wrong number.
In this episode, we break down one of the biggest mindset shifts in business:
👉 Revenue is how much money your business brings in
👉 Profit is how much actually ends up in your pocketAnd the difference between those two numbers determines everything about your life.
This conversation started after a high-level business conference in Vegas where someone asked:
“How do you improve profitability in an insurance-based business?”
The answer?
“If you can’t control your pricing… there’s only one game to play:
you have to ruthlessly cut costs.”And honestly?
That’s not a business most of us want to run.
We break down:
Why profit margin is the metric serious business owners actually care about The huge mistake most people make when trying to improve profitability Why you cannot save your way to a successful business The difference between finite expense cuts and uncapped revenue growth How small increases in patient volume massively outperform tiny cost savings Why business model determines lifestyle more than almost anything elseAnd then we get into the contrast that changes everything:
🏥 Insurance-based model
~10% margins
~42 visits/day to make $100k💰 Cash-based model
~66% margins
~3 visits/day to make $100kSame income.
Completely different life.
This episode is about more than money.
It’s about:
👉 Burnout
👉 Freedom
👉 Control
👉 And building a business that actually works for your lifeIf you're ready to build a business with stronger systems, better margins, and more freedom…
The Business Accelerator is where we help pelvic rehab business owners grow intentionally—without burning themselves out.
👉 Learn more here:
www.pelvicptrising.com/acceleratorAbout Nicole & Jesse Cozean
Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.
🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
👤 Founder – PelvicSanity clinic in Southern California
🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
📚 Author – The IC Solution, helping 20,000+ patients worldwide
🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their businessGet in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise! -
Are you truly practicing trauma-informed care… or just assuming you are?
Because there’s a big difference.
And most of us were never actually trained in it.
In this episode, Nicole sits down with pelvic PT, researcher, and educator Krystyna Holland to break down what trauma-informed care really looks like—and where our field is still falling short.
And this conversation goes deeper than you expect.
We’re not just talking about being empathetic or “good with patients.”
We’re talking about:
👉 The intentional choices that either build safety… or unintentionally cause harm
👉 Why “I’m a caring provider” isn’t the same as being trauma-informed
👉 The missing clinical frameworks that should have been part of our training
👉 How even well-meaning clinicians can get this wrongKrystyna shares insights from her current research—including the development of actual, tangible guidelines for trauma-informed care in pelvic health.
Not theory.
Not buzzwords.
Real, actionable practices.
We also get into:
Why ongoing consent matters (and how to actually do it) How intake forms can unintentionally create harm What to say when a patient discloses trauma The biggest mistakes clinicians make when trying to “protect” patients Why trauma-informed care applies to every interaction—not just internal exams The surprising gap between what patients want… and what providers think mattersThis episode will likely challenge how you think about your care.
And that’s the point.
About Krystyna Holland
Krystyna Holland is a pelvic health physical therapist, trauma-informed care researcher, author, and founder of Inclusive Care LLC. She specializes in providing inclusive, affirming, and trauma-informed pelvic healthcare and is a leading voice in bringing evidence-based trauma-informed practices into the pelvic health space.
She has spoken at major conferences including PelviCon and is currently leading research to develop standardized clinical guidelines for trauma-informed care.
Follow her here: https://www.instagram.com/krystyna.holland/
If you want to feel more confident in how you communicate, assess, and treat patients…
Our clinical courses are designed to bridge the gap between what you know and how you actually show up in the room.
👉 Explore here:
www.pelvicptrising.com/clinicalAbout Nicole & Jesse Cozean
Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.
🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
👤 Founder – PelvicSanity clinic in Southern California
🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
📚 Author – The IC Solution, helping 20,000+ patients worldwide
🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their businessGet in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise! -
What if growing your business didn’t require one big leap…
…but a series of small, courageous ones?
Because that’s how most successful practices are actually built.
In this episode, Jesse sits down with Rising CEO coach and practice owner Kyle Hartman to talk about what it really looks like to grow—from a brand new pelvic PT during COVID… to running a 4-clinician practice.
And the story isn’t what you think.
There was no master plan. Just a willingness to take the next step.
We get into:
Why confidence doesn’t come before action (it comes from it) How “low-risk” decisions can still lead to big outcomes The power of starting small—and staying consistent How to grow a practice without losing focus or chasing every opportunity What it actually takes to lead a team (and have hard conversations well) Why grit and courage matter more than experience early onWe also dive into how Kyle has intentionally expanded her practice:
A quarterly labor prep seminar that serves the community and drives leads Her work in sex coaching and counseling, helping patients move beyond pain into pleasure Consulting with professional athletes on return-to-sport postpartum careIf you’ve been waiting until you feel “ready”…
This episode is your reminder:
You don’t need a perfect plan.
You just need the courage to take the next step.Business Accelerator Program
If you're ready to build your business step-by-step (without guessing what comes next)…
The Business Accelerator is where we walk you through exactly what to focus on—at every stage.
👉 Learn more here:
www.pelvicptrising.com/acceleratorAbout Kyle Hartman
Kyle Hartman is a pelvic health physical therapist, Rising CEO coach, and owner of Monterey Pelvic Health—a thriving 4-clinician practice in California. Known for her intentional growth and strong team culture, Kyle has expanded her services beyond traditional pelvic PT to include labor prep education, sex counseling, and consulting for professional athletes navigating pregnancy and return to sport.
You can learn more at www.montereypelvichealth.com
and follow her on Instagram at @montereypelvichealth https://www.instagram.com/montereypelvichealthAbout Nicole & Jesse Cozean
Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.
🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
👤 Founder – PelvicSanity clinic in Southern California
🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
📚 Author – The IC Solution, helping 20,000+ patients worldwide
🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their businessGet in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise! -
Are you actually treating the right thing… or just what’s obvious?
Because those are very different.
And if you’re missing the real driver of your patient’s symptoms…
No amount of exercises, techniques, or experience is going to fix it.
In this episode, Nicole sits down with athletic trainer and educator Anna Hartman to dive into a completely different way of thinking about assessment, treatment, and what it really means to be an effective clinician.
Anna brings a unique blend of:
Orthopedic rehab Osteopathic and visceral approaches High-level work with professional athletes and Navy SEAL candidatesAnd the result is a perspective that challenges a lot of what we’ve been taught.
We cover:
Why assessment—not treatment—is the most important skill you have The difference between treating symptoms vs finding the true driver Why “results in 1–3 visits” isn’t about shortcuts—it’s about precision How ego gets in the way of clinical progress (more than you think) What it actually means to “trust what you feel” as a clinician Why repetition—not information—is the key to real skill developmentThis conversation will push you.
It might even make you a little uncomfortable.
But if you’re willing to question your assumptions and level up your clinical thinking…
There’s a lot here.
Anna Hartman
A huge 'thank you' to Anna for being on the podcast and sharing her wisdom with all of us. Make sure you're following her @movementrev and find all her courses and resources at www.movementrev.com
If you’re looking to become more confident in your assessment, communication, and clinical reasoning…
Our Clinical Courses are designed to help you bridge the gap between what you know and what you actually do in the clinic.
👉 Explore all courses here:
www.pelvicptrising.com/clinicalAbout Nicole & Jesse Cozean
Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.
🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
👤 Founder – PelvicSanity clinic in Southern California
🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
📚 Author – The IC Solution, helping 20,000+ patients worldwide
🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their businessGet in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise! -
Is supply or demand the bigger problem in your business?
Because if you don’t know the answer to that…
You’re probably working on the wrong thing.
We see this all the time.
Business owners are busy, putting in effort, trying to grow……but focusing on an area that isn’t actually the bottleneck.
In this episode, we simplify everything down to one core concept: supply vs demand.
👉 Supply = how many patient visits you can actually provide
👉 Demand = how many people want to be on your scheduleSounds basic. But most people never apply it to their own business.
We walk through:
How to identify whether you're supply or demand limited Why you’ll always be limited on one side (and why that’s normal) What to do if you’re supply limited (efficiency, adding time, hiring, or raising prices) What to do if you’re demand limited (leads, conversion, or clinical buy-in) How focusing on the wrong side wastes time, energy, and moneyIf your business feels scattered or stuck…
This is the lens that brings clarity.
Business Accelerator Program
If you’re ready to stop guessing and start focusing on what actually moves your business forward…
The Business Accelerator is where we help you identify your biggest constraint—and fix it.
No more spinning your wheels on things that don’t matter.
👉 Learn more and apply here:
www.pelvicptrising.com/acceleratorAbout Nicole & Jesse Cozean
Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.
🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
👤 Founder – PelvicSanity clinic in Southern California
🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
📚 Author – The IC Solution, helping 20,000+ patients worldwide
🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their businessGet in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise! -
Prolapse is one of the most talked-about conditions in pelvic health right now.
And also one of the most misunderstood.
In this episode, we take you behind the scenes of the PelviCon Prolapse Symposium — why we created it, how it’s different, and why this topic needed a deeper dive.
Because the truth is:
Most of us were taught a one-size-fits-all approach to prolapse.
And it doesn’t work.
Prolapse is one of the fastest-evolving areas in pelvic rehab, with more research, more perspectives, and more complexity than ever before.
That’s exactly why we built this symposium differently.
Instead of staying within our silo…
We brought together:
Pelvic PTs and OTs
Surgeons
Researchers
Mental health professionals
And experts from around the worldTo answer one question:
👉 What does it actually mean to treat prolapse well in 2026?
In this episode, we talk about:
The origin story of the symposium
Why prolapse was the obvious choice
What most clinicians are still getting wrong
And what you’ll actually learn from attendingIf you’ve ever felt like prolapse treatment is more complicated than it “should” be…
You’re right.
Prolapse Symposium
Join us for the 2026 PelviCon Prolapse Symposium here: www.pelvicon.com/symposium
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 900+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!
Get in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise! - Visa fler
