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Great album artwork isn’t just a nice extra—it’s a crucial part of an artist’s identity and a key factor in grabbing listeners' attention.
Presented by Echo Creative (echocreative.io) -- Use code OTHERLABELS10 for 10% off your first order.
In this episode, we break down 10 essential tips for creating standout album artwork that complements your music, strengthens your brand, and helps your release make a lasting impression. From hiring the right designer to ensuring high-resolution files and planning ahead for all formats, we cover everything indie artists and labels need to know. Tune in to learn how to make your album artwork as great as your music.
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What the heck is a test pressing?
How do you "TEST" it?
And what should you do with them when they've been tested...?
Presented by A to Z Media - (http://atozmedia.com)
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Saknas det avsnitt?
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In this episode, we sit down with Vincent Minervino and Magdalena O’Connell, the duo behind Hi-Tide Recordings (hitiderecordings.com) and its sister imprint, Nu-Tone.
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Presented by Groover (http://groover.co) **Use code OTHERRECORDLABELSVIP to get 10% OFF your first campaign!
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They share their journey from event promoters and DJs to running one of the most visually and sonically distinct indie labels specializing in surf, exotica, lounge, soul, and cinematic funk.
We explore the origins of Hi-Tide, which started as a way to support surf music when other labels weren’t pressing vinyl, and how it evolved into a full-fledged record label with a global following. Vincent and Magdalena also discuss why they launched Nu-Tone Records—a home for artists they love that don’t quite fit the Hi-Tide aesthetic—and how they keep both brands distinct yet interconnected.
We dive deep into their approach to vinyl production, branding, and the importance of strong visual identity, as well as their thoughts on the resurgence of CDs and cassettes, the role of instrumental music in people’s lives, and how their catalog is becoming a soundtrack for modern life.
Plus, we talk about the impact of film and TV syncs, the importance of high-quality artwork, and how niche labels can find success by staying true to their vision.
If you’re a vinyl lover, a label owner, or just a fan of great music, this episode is packed with inspiration and insights!
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Download our FREE Record Label Toolkit - http://otherrecordlabels.com/toolkit
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Why is color vinyl such a big deal for modern record collectors?
Presented by A to Z Media - http://atozmedia.com
In this episode, we sit down with Shan Labrie from Precision Pressing to explore the fascinating world of colored vinyl. We break down how different colors are made, the effects that make records truly unique, and why some collectors still swear by black vinyl. From translucent and neon vinyl to marbled and splatter effects, Shan shares expert insights into the pressing process, the costs behind color variants, and the latest innovations in sustainable vinyl production.
Whether you're a vinyl enthusiast, a record label owner, or just curious about the craft behind your favorite albums, this episode dives deep into the art and science of colored vinyl.
Download our FREE Vinyl Toolkit: http://otherrecordlabels.com/fortheloveofvinyl
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This episode of For The Love of Vinyl is brought to you by AtoZ Media – your one-stop shop for premium vinyl pressing, packaging, and merch.
Whether you’re an indie artist pressing your first record or a label looking for custom color variants, AtoZ Media has you covered. With decades of experience and top-tier quality, they make sure your vinyl looks and sounds incredible.
Visit AtoZMedia.com to bring your next record to life!
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How do you promote your record label beyond just releasing music? In this episode, we explore five key strategies for building a strong label brand, fostering community, and positioning your label as a leader in your genre.
Presented by Groover - http://geni.us/groover
USE COUPON CODE: OTHERRECORDLABLESVIP
From curating a recognizable aesthetic to leveraging strategic partnerships and media outreach, we cover essential tactics that help indie labels grow and stand out in a crowded industry.
Whether you're launching a new label or looking to expand your reach, this episode is packed with actionable insights to elevate your brand.
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In this episode, Scott Orr interviews Dean Harada, the founder of Lo'ihi Records, a new Hawaiian record label focused on avant-garde and progressive music from Hawaii.
PRESENTED BY GROOVER - http://geni.us/groover
USE COUPON CODE: OTHERRECORDLABELSVIP for 10% OFF!
Here's what we discussed in this interview...
The Meaning Behind Lo'ihi Records
The label's name comes from the Lo'ihi seamount, a rising underwater volcano near Hawaii, symbolizing the growth of a unique music scene.The vision is to support artists who push creative boundaries rather than catering to tourist-driven Hawaiian music.Challenges of Running a Record Label
The post-release phase has been one of the biggest challenges, with marketing and sustaining momentum after an album launch being particularly difficult.Social media has been a learning curve for Dean, as he had no prior experience before starting the label.Time management is crucial in balancing label operations with artistic passion.Philosophy and Mission of the Label
Lo'ihi Records aims to showcase music that is endemic to Hawaii—unique and growing from the local scene rather than fitting into traditional or commercial Hawaiian music stereotypes.Dean emphasizes legacy building, inspired by his experience working on a historic Hawaiian fish pond restoration, knowing that some things take generations to fully materialize.The Importance of Physical Media & Vinyl
Scott and Dean discuss how vinyl records act as cultural artifacts, lasting for decades and creating connections across generations.Dean sees vinyl releases as a way to preserve music beyond digital platforms.Overcoming Industry Hurdles
Unlike mainstream Hawaiian music, avant-garde and experimental artists in Hawaii struggle to find platforms and audiences.Lo'ihi Records seeks to change that by fostering a local music community that supports progressive sounds.Marketing & Selling Vinyl
Scott shares insights on post-release strategies, emphasizing that record labels need to treat each release like a product launch that requires continued promotion.They discuss the challenge of selling vinyl and the mindset shift needed to focus on long-term marketing rather than just new releases.This episode is an insightful look at the unique vision behind Lo'ihi Records and the realities of starting a record label in an unconventional market.
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Groover can be a powerful tool for indie labels and artists looking to land playlist placements, blog features, and sync opportunities—but only if you use it strategically!
In this episode, I break down the five biggest mistakes labels and artists make when using Groover, from submitting the wrong tracks to wasting money on the wrong curators. Learn how to maximize your chances of success, get real results, and make the most of your Groover campaign.
Get 10% OFF your first campaign with Groover: http://geni.us
Use Code: OTHERRECORDLABELSVIP
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In this episode, we head to Spain to chat with Nuria, the visionary behind LaRubia Producciones, an indie metal record label with a mission as bold as its sound: "Metal, Women, Spain." Nuria shares how her label celebrates the underrepresented voices in Spain's metal scene, especially women, and why vinyl remains the ultimate format for this genre's fans.
Presented by Infinite Catalog - http://geni.us/infinitecatalog
We dive into LaRubia’s journey, from its humble DIY beginnings to its role as a platform for diverse subgenres like progressive and alternative metal. Nuria also discusses co-releasing with international labels, her approach to artist services, and the label's plans to evolve sustainably while supporting long-term artist growth.
Discover what it takes to run a niche label in a country where metal isn't mainstream and how Nuria's legal background plays into her role as an advocate for her artists. Whether you're a fan of heavy riffs, a vinyl collector, or a budding label owner, this episode is packed with inspiration and insights!
Learn more about LaRubia Producciones - https://www.larubiaproducciones.com/
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In this poignant debut episode of For the Love of Vinyl, we explore the depths of what vinyl truly means to us through an unexpected and heartbreaking lens. When California wildfires recently devastated entire communities, music writer and editor Mark J. Marriccini lost his entire record collection—a collection that was more than just music, but a reflection of identity, history, and home.
Mark shares his emotional journey of loss and what his collection symbolized, from quirky bootlegs to cherished albums that shaped his life. Together, we uncover how records are more than objects; they’re portals to our memories, our passions, and our sense of belonging.
This episode wasn’t part of the plan, but Mark’s story reminds us that sometimes it’s in loss that we rediscover the profound love we have for the things that shape us.
Brought to you by A to Z Media - (http://atozmedia.com)
Ps. Alex Rodriguez and Record Safari are accepting donations to help folks rebuild their collections... (https://www.instagram.com/recordsafari_la/)
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In this episode, we dive deep into a crucial topic for indie record labels: multiple revenue streams.
Presented by Infinite Catalog - http://www.infinitecatalog.com
The traditional ways of making money—selling records, streaming income, or sync licensing—are becoming harder to rely on. So how do successful labels sustain themselves?
We uncover three truths about building multiple revenue streams:1️⃣ Diversifying is key to success and financial sustainability.2️⃣ It takes time, innovation, and iteration—this is not an overnight process.3️⃣ Combining traditional and non-traditional income sources is a winning strategy.
Using real-world examples from major companies like Disney and creative approaches from labels in our community, this episode is packed with actionable insights to help you reimagine your revenue potential.
Whether you’re just starting your label or looking to make it sustainable, this episode will inspire you to think creatively, iterate, and explore what works for you.
💡 Takeaway: Focus on these three actions—do more of what’s working, do it better, and try something new.
Getting StartedTo uncover your unique opportunities, ask yourself these questions:
What can I do that no other record label is doing?
What can I adapt from other industries that record labels typically don’t use?
How can I improve or expand what I’m already doing?
What areas of the music industry am I most passionate about?
What skills or resources do I have that can generate income?
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In this episode, we sit down with Ady, co-founder of the UK-based indie record label Analogue Trash, to explore the unique ethos behind their label.
Presented by Infinite Catalog (http://geni.us/infinitecatalog)
Ady shares how they cultivate a sense of family among their artists through community-building, collaboration, and mutual support. Discover how monthly Zoom meetups, skill-sharing sessions, and artist development initiatives strengthen the bonds between their diverse roster.
We also delve into why indie labels like Analogue Trash are more relevant than ever in today's DIY music landscape and how fostering a collective spirit helps artists thrive. Whether you're an artist, label owner, or indie music fan, this episode offers inspiring insights into what it means to create and sustain a supportive artistic community.
Learn more about Analogue Trash: http://analoguetrash.com
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Sign up for Labelmates today! http://otherrecordlabels.com/labelmates
Labelmates starts January 21st!
Check out Lo'ihi Records... https://loihirecords.com
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In this episode, we dive into why every indie record label needs a mission statement and how to create one that truly reflects your vision. A mission statement isn’t just corporate jargon—it’s your label’s promise to fans and a guiding light for your decisions.
Presented by Infinite Catalog - (http://www.infinitecatalog.com)
We’ll explore:
What a mission statement is and why it matters.The three key questions every mission statement should answer: WHAT, HOW, and WHO.Real-world examples and tips to keep your statement specific, actionable, and inspiring.Plus, learn how to use your mission statement as a tool to navigate opportunities and ensure you stay true to your label’s values. Download our free Mission Statement Template at otherrecordlabels.com/mission to follow along and craft your own.
Takeaway: By the end of this episode, you’ll have the tools to create a mission statement that defines your label’s purpose and sets the tone for success. Don’t miss it!
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Build Your Record Label with Labelmates
Thinking about starting a record label in 2025? Or maybe you’ve already launched your label in the past year but need a little guidance? In this episode, Scott introduces Labelmates, a 6-week intensive program designed specifically for new and aspiring record label owners.
Learn how this tight-knit group will help you:
Set goals and define your nicheNavigate legal requirements, contracts, and royaltiesBuild a solid A&R, manufacturing, and distribution planDevelop marketing strategies that work for your labelWith weekly live sessions, expert guest speakers (like a music attorney!), and a small, supportive community of like-minded label owners, Labelmates is the perfect opportunity to learn, grow, and take your label to the next level.
Sessions start January 21st, and spots are limited—so don’t wait!
👉 Register now at otherrecordlabels.com/labelmates.
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🎶 What is Sync Licensing? 🎬
Ever wondered how music gets placed in films, TV shows, or commercials? Sync licensing is the answer! In this episode of Other Record Labels, Scott breaks down the basics of sync, explores its main categories, and shares tips to get your music in front of the right people.
Presented by Supertape - A micro, musician and/or record label website tool. (http://supertape.com)
🎧 Learn more about sync and download our free guide at http://otherrecordlabels.com/sync
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🎙️ Are You Annoying Your Audience? (Hint: Probably Not!)
Presented by Supertape - http://supertape.com
As indie artists and record label owners, it’s natural to worry about overwhelming your audience with posts, emails, and promotions. But are you really being annoying? In this episode of Other Record Labels, host Scott Orr dives into the fear of over-communicating and why it’s likely holding you back.
Discover:
Why staying visible is your job as a label or artist.The “seven interactions” rule in marketing and how persistence pays off.How to ensure your outreach is strategic and aligned with your brand.This episode is packed with practical advice to help you confidently share your work without second-guessing yourself. Don’t let self-doubt stop you—your next post might just be the one that converts a fan!
📢 Listen now and keep building your audience.
www.otherrecordlabels.com
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I am THRILLED to announce a brand new podcast coming to the Other Record Labels network called, "For the Love of Vinyl"
Starting January 23rd, we will be launching this new show in partnership with A to Z Media (http://atozmedia.com)
SUBSCRIBE TO THE NEW SHOW: http://otherrecordlabels.com/fortheloveofvinyl
Over the past seven years, Other Record Labels has explored every corner of running a record label—from starting one to promoting artists and everything in between. Along the way, we’ve also ventured into industry-adjacent topics like sync licensing, publishing, PR, and vinyl.
But there’s one topic that gets more engagement and excitement than anything else: vinyl records.
We’ve talked about making, designing, testing, selling, and collecting records—and we know many of you, like us, are passionate about the world of vinyl. Whether it’s hunting for rare finds, debating the merits of hype stickers and obi strips, or just enjoying your collection, vinyl isn’t just a format—it’s a culture.
That’s why we’re thrilled to announce our new podcast: For the Love of Vinyl.
Launching January 23, 2025, this monthly show dives deep into the art and culture of vinyl records. From the environmental impact of vinyl production to turntable tips and everything in between, this show is for fans, collectors, musicians, and label owners alike.
Whether you’re a lifelong vinyl enthusiast, a budding collector, or simply love the aesthetic of records on your shelf, For the Love of Vinyl is for you.
✨ What to Expect:
Monthly episodes starting January 23, 2025Available on the Other Record Labels podcast feedA celebration of all things vinylHow to Listen:Search For the Love of Vinyl wherever you get your podcasts and subscribe today to ensure you don’t miss an episode!
This exciting new podcast is made possible by our friends at A to Z Media, the trusted partner for custom vinyl, CDs, and merch. If you’re ready to create something unforgettable for your next release, visit atozmedia.com.
We can’t wait to explore the magic of vinyl with you. Thanks for being part of this incredible journey!
SUBSCRIBE TO THE NEW SHOW: http://otherrecordlabels.com/fortheloveofvinyl
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How to Keep Your Album Alive After Release Day
Presented by Supertape - http://supertape.com
Release day may come and go, but your album’s journey doesn’t have to end there. In this episode Scott shares three actionable strategies to help indie record labels and artists extend the life of their music long after the release date.
Learn how to:
Take inventory of your promotional assets for better planning.Strategically schedule your promotional efforts to maintain excitement.Keep creating new content to engage your audience and give your album fresh momentum.With practical advice and analogies (like how promoting an album is like stoking a campfire), this episode is perfect for anyone looking to maximize the impact of their releases.
📈 Get inspired to keep the fire burning—listen now!
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YouTube isn't just for viral videos—it's a powerful platform for indie record labels to connect with fans, showcase their artists, and grow their audience.
PRESENTED BY SUPERTAPE: http://supertape.com
In this episode, we break down why every label should consider investing in a YouTube channel, from its role in discovery (hello, Google search!) to its growing slice of the music streaming pie.
We’ll guide you through:✅ Choosing between an artist channel or a label channel✅ Creating compelling content like music videos, live performances, and behind-the-scenes moments✅ Building a consistent posting schedule to keep your audience engaged✅ Setting clear objectives—whether it's SEO, marketing, or turning YouTube into a primary listening destination
If you're ready to unlock YouTube’s potential for your label, this episode has the tips you need to get started!
Learn more here: http://otherrecordlabels.com/youtube
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In this episode, Scott sits down with Sam Richardson, the founder of Feel It Records and Feel It Record Shop. Sam shares the incredible story of how a passion for archiving rare punk recordings turned into a successful indie label, highlighting the challenges and rewards of bringing forgotten music back to life.
Presented by Hellbender Vinyl - http://geni.us/hellbendervinyl
They discuss the evolution of Feel It Records, the nuances of reissues versus archival releases, and the lessons learned from over a decade in the vinyl industry. Sam also talks about his leap into opening a brick-and-mortar record store in Cincinnati, reflecting on how it complements his label and reshapes his approach to music curation.
Whether you're a vinyl collector, a label owner, or someone dreaming of starting your own music venture, this episode is packed with insights about passion, community, and the art of discovery.
- Visa fler
