Avsnitt
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πΊ Click to watch on YouTube
πΉ Recorded on February 12th, 2025
What can we learn from a 1999 marketing book?
Surprisingly, a lot
Especially when itβs Seth Godinβs Permission Marketing
In this new format, I share:- An overview of the book
- Caveats on what isnβt applicable
- 5 insights still relevant today
- 3 questions to ask to apply insights
Let me know if you like βbook reviewsβ
And Iβll do more in the future!
Enjoy the episode :)// CONNECT //
π΅ Connect with me on LinkedIn
βοΈ Get a virtual coffee with me
π» Learn more about who I am and what I do
// Disclaimer //
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
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πΊ Click to watch on YouTube
πΉ Recorded on January 17th, 2025
Meet Neil Stoneman π
The Director of Content Performance at Velocity Partners
A kick-ass B2B marketing agency where he's worked for the last 16 years
I've followed Velocity and Neil's work since starting in marketing
If it's not clear yet, Neil brings with him earned expertise and experiences
And he shares all his wisdom in this episode
Enjoy our conversation!
// GUEST LINKS //Neil's LinkedIn
Velocity Partner's blog
// CONNECT //π΅ Connect with me on LinkedIn
βοΈ Get a virtual coffee with me
π» Learn more about who I am and what I do
// Disclaimer //
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
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Saknas det avsnitt?
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Click to watch this episode on YouTube πΊ
"If you want to eat, you must learn to hunt."
With a career in sales, Derek knows how to hunt
And he knows a lot about marketing
AND and he brings much contrarian advice
Sit back and enjoy this episode
πΉ Recorded on January 22, 2025ποΈ Derek is from Season 1, Episode 4
// GUEST LINKS //Derek's LinkedIn
Derek's Prospectur
// CONNECT //π΅ Connect with me on LinkedIn
βοΈ Get a virtual coffee with me
π» Learn more about who I am and what I do
// Disclaimer //Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
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Watch this episode on YouTube π https://youtu.be/ye29ncn1QOc
Justin Price is the Senior Manager of Multichannel Marketing for the Milwaukee Bucks.
Yes, the basketball team. Where he's worked for 6+ years.
Before that, he was doing email marketing and is now tasked with marrying email and SMS marketing programs in his new role.
Enjoy our conversation!
// GUEST LINKS //Justin's LinkedIn
// CONNECT //π΅ Connect with me on LinkedIn
βοΈ Get a virtual coffee with me
π» Learn more about who I am and what I do
// Disclaimer //
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
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Watch this episode on YouTube π https://youtu.be/6jYyR_S4Uf0
What happens when you chat with two marketers
About ANYTHING but marketing?
Awesomeness β like talking about Taylor Swift and parenting tips
Here's what else we dive into:β Their unique take on "good enough" and when to ship
β How Trish uses vulnerability to build team trust
β Why Tom embraces mistakes as a growth driver
β Small habits they've adopted to improve focus and health
β And lessons learned from managing feedback
πΉ Tom is from Season 2, Episode 3πΉ Trish is from Season 2, Episode 8
// GUEST LINKS //Tom's LinkedIn
Trish's LinkedIn
// CONNECT //π΅ Connect with me on LinkedIn
βοΈ Get a virtual coffee with me
π» Learn more about who I am and what I do
// Disclaimer //Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
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Watch this episode on YouTube π https://youtu.be/v3TcyBN673g
A special On Marketing episode with only ME!
In this episode, I share:- 7 marketing predictions for 2025
- 5 reflections on 2024
- 3 lessons as a new father
// CONNECT //
π΅ Connect with me on LinkedIn
βοΈ Get a virtual coffee with me
π» Learn more about who I am and what I do
// Disclaimer //
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
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Watch this episode on YouTube π https://youtu.be/yQ7EVlhEE14
This is a special New Year edition π₯
With my close friend Tommy, who does SEO for SocialSurge.
His reflection on 2024What growth looks like today for himTwo awesome vacationsSEO in 2025And much more!
In this episode, Tommy touches on:(Tommy is from Season 2, Episode 2)
// GUEST LINKS //Tommy's LinkedIn
Tommy's website
// CONNECT //π΅ Connect with me on LinkedIn
βοΈ Get a virtual coffee with me
π» Learn more about who I am and what I do
// Disclaimer //Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
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Watch this episode on YouTube π https://youtu.be/eMK5d5S0-WU
That's Kathryn ''Katy" Severance.
She's the Digital Marketing Manager (Global Social Media Program) for Riskonnect, Inc.
She is skilled in social media, email, and content.
I met Katy at the start of my LinkedIn journey around 2019 and have enjoyed her down-to-earth guidance.
// GUEST LINKS //Katy's LinkedIn
// CONNECT //π΅ Connect with me on LinkedIn
βοΈ Get a virtual coffee with me
π» Learn more about who I am and what I do
// Disclaimer //
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
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Watch this episode on YouTube π https://youtu.be/cbSZEcQDpxU
Making the complex simple (or digestible)
Is what Victoria is gifted at
I connected with Victoria over 4 years ago on LinkedIn
Since then, I've learned much from her on content marketing and now messaging/positioning
Why she is obsessed with messaging for SaaS companiesThe strategy behind her website Content distribution strategyHer favorite authorAnd the potential of Web3
In this episode, Victoria and I touch on:(Victoria is from Season 1, Episode 2)
// GUEST LINKS //Victoria's LinkedIn
Victoria's website (SaaS Minds)
// CONNECT //π΅ Connect with me on LinkedIn
βοΈ Get a virtual coffee with me
π» Learn more about who I am and what I do
// Disclaimer //Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
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Watch this episode on YouTube π https://youtu.be/T32e1-fMP8Y
That's Joe Daniels.
A former Head of Content and Creative turned Founder of the agency Left Field.
He helps B2B companies escape category conformity with POV-led positioning and messaging.
Joe's a wise man, and I was grateful for his contrarian takes.
// GUEST LINKS //Joe's LinkedIn
Leftfield website
// CONNECT //π΅ Connect with me on LinkedIn
βοΈ Get a virtual coffee with me
π» Learn more about who I am and what I do
// Disclaimer //
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
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Newsletter π https://a-newsletter-on-marketing.beehiiv.com/
Watch this episode on YouTube π https://youtu.be/EGN2EA8I4yM
Bridget and Sara's energy is TANGIBLE.
I first came across their work when working in SaaS.
Bridget did content marketing for G2, and Sara was a growth marketer for Drift.
It was a dream to have them on Season 1.
And I'm honored to have them return for a juicy Friends Episode!
Focusing on marketing fundamentals like customer research and writing, not just the latest trends.Challenges of maintaining community and identity in remote work, and benefits of local involvement.Value of being introspective and finding fulfilling hobbies, not just following the crowd.
In this episode, Bridget and Sara touch on:
(Bridget is from Season 1, Episode 14 & Sara is from Season 1, Episode 19)
// GUEST LINKS //Bridget's LinkedIn
Sara's LinkedIn
// CONNECT //π΅ Connect with me on LinkedIn
π« Subscribe to receive new podcasts when released
βοΈ Get a virtual coffee with me
π» Learn more about who I am and what I do
// Disclaimer //Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
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Newsletter π https://a-newsletter-on-marketing.beehiiv.com/
Watch this episode on YouTube π https://youtu.be/17WrtVLC9ac
Ashely Fabry is a former marketing manager turned solopreneur (Ashley Rose Branding).
I got coffee with Ashely months ago to chat about social media marketing
In this convo, we go beyond social:
To discuss marketing's role today and into the future.
// GUEST LINKS //Ashley's LinkedIn
Ashely's website
// CONNECT //π΅ Connect with me on LinkedIn
π« Join my newsletter to receive extra insights
βοΈ Get a virtual coffee with me
π» Learn more about who I am and what I do
// Disclaimer //Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
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Newsletter π https://a-newsletter-on-marketing.beehiiv.com/
Watch this episode on YouTube π https://youtu.be/I-vuSR83_xY
Nick Gedda is a fractional CMO turned art dealer.
And now a marketing lifecycle manager.
The importance of listening to your bodyThe benefits of daily creative practice and skill-buildingEmbracing the unknown and staying open to unexpected opportunities
In this episode, Nick shares:(Nick is from Season 1, Episode 1)
// GUEST LINKS //Nick's LinkedIn
Nick's website (Art)
// CONNECT //π΅ Connect with me on LinkedIn
π« Subscribe to receive new podcasts when released
βοΈ Get a virtual coffee with me
π» Learn more about who I am and what I do
// Disclaimer //Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
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Newsletter π https://a-newsletter-on-marketing.beehiiv.com/
Watch this episode on YouTube π https://youtu.be/LfozshG0atg
Joel is the previous cofounder of Case Study Buddy.
A true master of effective case studies.
But deeper than that, he has a clarity about marketing that is rare.
Joel's answers to this show's two main questions:
(1) Marketing's role is to build trust by framing offerings in a believable, trustworthy way that encourages consumer action.
(2) The purpose of life is to serve and make the path easier for others rather than just pursue personal achievements.
// GUEST LINKS //Joel's LinkedIn
// CONNECT //π΅ Connect with me on LinkedIn
π« Join my newsletter to receive extra insights
βοΈ Get a virtual coffee with me
π» Learn more about who I am and what I do
// Disclaimer //Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
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Newsletter π https://a-newsletter-on-marketing.beehiiv.com/
Watch this episode on YouTube π https://youtu.be/NEqqZcqF_9U
A former Head of Marketing turned Mental Health and Executive Coach.
Marcella Chamorro's unique journey offers plenty of wisdom.
Balancing work performance and personal well-beingIntegrating inner work and outer workThe importance of soft skills in the future workplace
A few ideas she shares:(Marcella is from Season 1, Episode 24)
// GUEST LINKS //Marcella's LinkedIn
// CONNECT //π΅ Connect with me on LinkedIn
π« Subscribe to receive new podcasts when released
βοΈ Get a virtual coffee with me
π» Learn more about who I am and what I do
// Disclaimer //Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
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Newsletter π https://a-newsletter-on-marketing.beehiiv.com/
Watch this episode on YouTube π https://youtu.be/YyBDhZ6pALk
The end of Season 3 is here...
BUT, it's only the beginning.
In this episode, I share:- Where we've been (past seasons)
β Where we're going (the next season)
β A novel idea for future seasons
β AND 3 tips for modern marketers
I hope to see you back for the next season starting on Nov 10, 2024.
// CONNECT //π΅ Connect with me on LinkedIn
π€ Find me on TikTok
π« Subscribe to receive new podcasts when released
βοΈ Get a virtual coffee with me
π» Learn more about who I am and what I do
// Disclaimer //Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
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Newsletter π https://a-newsletter-on-marketing.beehiiv.com/
Watch this episode on YouTube π https://youtu.be/yV-dSzn4iKY
What can a designer turned nonprofit marketer teach us about marketing?
A LOT.
Kaelyn shares so much practical marketing wisdom throughout this episode.
Two main ideas she shares:
(1) Why you need to be clear on WHO you're reaching
(2) A metaphor of road design and communication to improve your marketing
// GUEST LINKS //Kaelyn's LinkedIn
// CONNECT //π΅ Connect with me on LinkedIn
π€ Find me on TikTok
π« Subscribe to receive new podcasts when released
βοΈ Get a virtual coffee with me
π» Learn more about who I am and what I do
// Disclaimer //Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
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Newsletter π https://a-newsletter-on-marketing.beehiiv.com/
Watch this episode on YouTube π https://youtu.be/1B8Q3N4nljI
Think of something in marketing that writing doesnβt touchβ¦Iβll wait.
Videos have scripts.
Designs tie to concepts.
Speaking requires an outline.
Words underpin everything in marketing.
This means your ability to generate words is vital to marketingβs success.
Which is why my challenge in this episode is to write daily for 15 minutes.
Can you do it?// CONNECT //
π΅ Connect with me on LinkedIn
π€ Find me on TikTok
π« Subscribe to receive new podcasts when released
βοΈ Get a virtual coffee with me
π» Learn more about who I am and what I do
// Disclaimer //Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
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Newsletter π https://a-newsletter-on-marketing.beehiiv.com/
Watch this episode on YouTube π https://youtu.be/FRIK69cqF1g
"You haven't earned the right to my attention; get to the point."
Learn how that advice shaped Anna's approach to marketing.
The art of being brief without sacrificing your messageHow to balance confidence with curiosity in marketingWhy kindness could be our most powerful skill
Here's a few more things Anna shares:
// CONNECT //π΅ Connect with me on LinkedIn
π€ Find me on TikTok
π« Subscribe to receive new podcasts when released
βοΈ Get a virtual coffee with me
π» Learn more about who I am and what I do
// Disclaimer //Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
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Newsletter π https://a-newsletter-on-marketing.beehiiv.com/
Watch this episode on YouTube π https://youtu.be/Z4c0lnrFCIc
Great marketers think like business strategists.
They aim to understand the market and tilt their company's offering to resonate better.
They focus on the higher aims rather than maximizing efficiency (deliverables).
Isaac Holmgren is a wise marketer who gets it.
In this episode, he gives a master class on marketing strategy.
Marketing is more than just promotionMarketers need practical skills (interviewing), not just empathyThe best marketers are business strategistsEfficiency shouldn't be the end goalβFocus on what's effectiveTaking naps is a great way to improve productivity and focus
He's a few things he shares:// GUEST LINKS //
Isaac's LinkedIn
// CONNECT //π΅ Connect with me on LinkedIn
π« Subscribe to receive new podcasts when released
βοΈ Get a virtual coffee with me
π» Learn more about who I am and what I do
// Disclaimer //Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
- Visa fler
