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This week I'm talking about dopamine chasing in your business, and I'm calling myself out. I get into the difference between dopamine seeking and plain old scarcity, why repeatable revenue is never an accident, and why the businesses that actually compound are the boring, held-steady ones... not the ones throwing spaghetti at the wall every time a launch goes quiet.
02:04 The Almost-Launch
03:38 Meet The DISCO Framework
08:04 Dopamine Chasing, Explained
12:00 Dopamine Seeking vs Scarcity
15:01 Repeatable Revenue Is Designed
✨ Book a D.I.S.C.O Audit → https://tidycal.com/emilienutley/disco
✨ Apply for 1:1 Mentorship → https://emilienutley.co.uk/momentum
✨ Access the free Revenue Reality Check Calc + Audit → https://emilienutley.myflodesk.com/revenue
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This week on Not Just a Revenue, I’m ruffling feathers after a Threads conversation about whether a Gmail address changes how people perceive your business... That spirals into a bigger point: so many things we normalise online wouldn’t fly in “real” businesses, and if we want people to spend serious money with us, we need to look and operate like we mean it. I’m calling myself out too for playing small, charging pittance, and setting “safe” goals that shrink my income.
00:32 Gmail Debate Spark
02:16 Treat It Like Business
05:59 Signs Of Playing Small
09:00 Bigger Goals Mindset
15:35 Sell First Then Hire
17:47 Followers Versus Revenue
✨ Book a D.I.S.C.O Audit → https://tidycal.com/emilienutley/disco
✨ Apply for 1:1 Mentorship → https://emilienutley.co.uk/momentum
✨ Access the free Revenue Reality Check Calc + Audit → https://emilienutley.myflodesk.com/revenue
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Saknas det avsnitt?
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This week I’m talking about auditing your client journey, because I keep seeing the same gaps where people are missing out on potential revenue. I break the journey into five stages: cold leads, warm leads, hot leads, current clients, and past clients, and I share what to look for at each point. If you want help mapping and simplifying all of this, I share how we do it inside my 1:1 offer, Momentum.
00:53 Why audit journeys
03:16 Five journey stages
07:46 Cold lead clarity
10:53 Warm lead nurture
13:52 Hot lead conversion
23:16 Nurture current clients
26:32 Past clients referrals
✨ Book a D.I.S.C.O Audit → https://tidycal.com/emilienutley/disco
✨ Apply for 1:1 Mentorship → https://emilienutley.co.uk/momentum
✨ Access the free Revenue Reality Check Calc + Audit → https://emilienutley.myflodesk.com/revenue
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In this episode I share how to simplify an online business that’s become a franken-business from too many strategies, offers, and platforms – stressing that the only things that really matter are you and your client.
00:20 The Franken Business Problem
03:03 Simplify Your Marketing
09:07 One Core Focus
14:15 Hit Your Revenue Goal
16:49 Experiment and Repeat
19:03 One Client Journey
✨ Book a D.I.S.C.O Audit → https://tidycal.com/emilienutley/disco
✨ Apply for 1:1 Mentorship → https://emilienutley.co.uk/momentum
✨ Access the free Revenue Reality Check Calc + Audit → https://emilienutley.myflodesk.com/revenue
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In today’s episode I’m unpacking a question I think most business owners need to hear: do you actually have a marketing problem, or is something else broken underneath? I share why I don’t see marketing conferences as the solution when most of us already “know the stuff” but aren’t doing the do, and why marketing should come at the end, not the beginning. Instead of starting with content and hoping for sales, I walk through flipping the process: set a revenue goal, build and price offers to hit that goal, use conversion rates and audience data, and then market based on what the numbers tell you.
01:59 Do You Really Need Marketing
03:06 Marketing Comes Last
06:06 Flip the Business Order
09:28 Audience and Offer Fit
13:11 Pricing and Sales Math
16:45 Data Driven Marketing
✨ Book a D.I.S.C.O Audit → https://tidycal.com/emilienutley/disco
✨ Apply for 1:1 Mentorship → https://emilienutley.co.uk/momentum
✨ Access the free Revenue Reality Check Calc + Audit → https://emilienutley.myflodesk.com/revenue
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In this episode I break down how I built a full-time income on part-time hours, starting in 2022 after having my son and returning to a part-time council job I hated while juggling limited childcare, postpartum depression, and undiagnosed ADHD. In late 2023 I hired a business coach and relaunched from my old finance account (25k followers) to a new brand and Instagram where only 10% followed. Within three months I replaced my corp salary, was fully booked, then launched a £15k offer, leading to consistent 5k months, a 2k take-home, and a predictable income model I now teach inside Momentum.
00:00 Welcome Back
03:06 Back To Work Juggle
08:12 Relaunch From Scratch
13:43 Replace Salary Fast
18:46 Booked Out Chaos
20:06 First Group Launch Win
23:05 Financial Foundations Method
✨ Book a D.I.S.C.O Audit → https://tidycal.com/emilienutley/disco
✨ Apply for 1:1 Mentorship → https://emilienutley.co.uk/momentum
✨ Access the free Revenue Reality Check Calc + Audit → https://emilienutley.myflodesk.com/revenue
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In this episode I talk about why changing your stance in business can feel scary and why it actually shows growth and leadership. I share a real example from my own messaging and explain that my work hasn’t changed, just the packaging, and I reflect on people-pleasing, sales mindset, and staying open to new perspectives while holding nuance.
00:00 Welcome and premise
00:32 Why stance affects revenue
02:22 The consistency contradiction
05:21 Repositioning and messaging
07:13 Selling what people want
09:35 Owning business strategist role
10:56 Fear of being called out
12:45 People pleasing and money mindset
15:36 Why changing views matters
18:14 Nuance and leadership
22:06 Wrap up and next episode
✨ Book a D.I.S.C.O Audit → https://tidycal.com/emilienutley/disco
✨ Apply for 1:1 Mentorship → https://emilienutley.co.uk/momentum
✨ Access the free Revenue Reality Check Calc + Audit → https://emilienutley.myflodesk.com/revenue
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In this episode I share a client story about what happens when you’re earning enough on paper but still feel like you’re constantly scrambling. M was bringing in around £3k–£3.5k profit a month on retainers, yet kept dipping into business funds and savings. Within six months she had five figures saved (even after a month-long holiday), and by spring 2026 she’s had the baby she was saving for.
01:26 Money Missing Mystery
04:02 Financial Audit Reveal
05:43 Joyful Spending Reframe
06:44 Shame Accountability Loop
08:30 ADHD Spending Tangent
11:38 Goal Ten Thousand Saved
13:58 Fixing Monzo Pots
14:45 Three Account System
15:34 Realistic Budget Plan
17:33 Results Five Figures
19:10 Baby Milestone Payoff
21:05 If This Is You
✨ Book a D.I.S.C.O Audit → https://tidycal.com/emilienutley/disco
✨ Apply for 1:1 Mentorship → https://emilienutley.co.uk/momentum
✨ Access the free Revenue Reality Check Calc + Audit → https://emilienutley.myflodesk.com/revenue
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This week on Not Just Revenue, I’m answering Krissy's question: what do you do when you need a cash injection by 3pm today?
00:00 Welcome and Listener Question
00:34 Cash Injection Scenario
01:30 Finance First Baseline
02:43 Audit the Real Gap
05:40 Cut Costs to Shrink Gap
07:41 Find Hidden Leads Fast
09:47 Reengage Past Clients
13:52 Launch a Small Offer
14:31 Use Feedback to Sell Out
20:34 Quick Recap and Momentum
✨ Book a D.I.S.C.O Audit → https://tidycal.com/emilienutley/disco
✨ Apply for 1:1 Mentorship → https://emilienutley.co.uk/momentum
✨ Access the free Revenue Reality Check Calc + Audit → https://emilienutley.myflodesk.com/revenue
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In this episode I share how two weeks offline on a Mediterranean cruise gave me the space to reflect on what I actually want to be known for, and why my business works best when I’m having fun. I’m not fully re-niching, but I am leaning all the way into being a business and money coach: combining business strategy, financial strategy, and the identity piece that stops people making money because they don’t believe they can.
I also break down why rigid budgets don’t work, why no-spend challenges put you into scarcity mode, and why you need joyful spending money so you don’t end up overspending anyway.
00:00 Welcome and Reset
00:17 Cruise Reflection
03:35 Chasing Growth Trap
04:49 Owning Revenue Work
08:31 New Role and Framework
11:12 Offers Going Forward
11:48 Budgeting Gone Rigid
14:26 Scarcity and Overspending
17:37 Joyful Spending Rule
18:56 Wrap Up and Invite
✨ Book a D.I.S.C.O Audit → https://tidycal.com/emilienutley/disco
✨ Apply for 1:1 Mentorship → https://emilienutley.co.uk/momentum
✨ Access the free Revenue Reality Check Calc + Audit → https://emilienutley.myflodesk.com/revenue
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In this episode I talk about why overspending happens and how to start getting control of it. First, I explain why you need to define “overspending” for yourself using a simple financial audit, so you’re not trying to live within unrealistic limits. Then I unpack three drivers of spending: the pressure of capitalism and consumerism, dopamine chasing (especially under stress), and the biggest one: identity spending, where purchases are tied to status, belonging, or who we think we should be. I share prompts to explore what you truly want versus what’s been inherited from others, and I leave you with one key question to ask before buying
01:16 Define Overspending
03:11 Capitalism and Consumerism
13:21 Dopamine Spending Explained
17:48 Identity Spending and Status
22:50 Personal Examples and Journaling
28:12 The One Question to Ask
✨ Book a D.I.S.C.O Audit → https://tidycal.com/emilienutley/disco
✨ Apply for 1:1 Mentorship → https://emilienutley.co.uk/momentum
✨ Access the free Revenue Reality Check Calc + Audit → https://emilienutley.myflodesk.com/revenue
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In this episode I break down what the new UK tax year means with the introduction of Making Tax Digital, especially if you’re a sole trader around the £50k revenue mark. I cut through the online noise (and the accountant fear-mongering) to explain why this change can actually make tax simpler and help you feel more in control of your money. I share what you really need to set up, how often you’ll update HMRC, and why you don’t need expensive software or to outsource everything. I also explain what still falls under the old system, key timelines to be aware of, and what I’m encouraging my clients to do right now so they’re not juggling multiple tax worries at once.
FREE MAKING TAX DIGITAL TRAINING: https://emilienutley.myflodesk.com/nfcg321i87
00:00 New Tax Year Alert
02:00 Why MTD Helps
03:19 MTD Basics Explained
04:35 Pick Simple Software
06:36 Monthly Reconcile Habit
09:40 Quarterly Updates Made Easy
14:11 Avoid Deadline Panic
16:05 Who Must Register
18:21 Resources And Next Steps
✨ Book a D.I.S.C.O Audit → https://tidycal.com/emilienutley/disco
✨ Apply for 1:1 Mentorship → https://emilienutley.co.uk/momentum
✨ Access the free Revenue Reality Check Calc + Audit → https://emilienutley.myflodesk.com/revenue
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In this episode I break down how stock market investing actually works and why it’s been made to feel confusing and out of reach. I unpack the “boys club” narrative, explain how the financial services industry profits when you don’t understand investing, and show how seemingly small advisor and platform fees can seriously erode your returns over time. Using my own numbers, I compare DIY investing through a low-fee platform with going through a financial advisor and reveal the long-term difference fees can make.
00:41 Why Investing Feels Hard
02:27 The Hidden Cost of Advisors
04:55 Real Fee Comparison Numbers
11:46 Why DIY Investing Matters
14:28 Investing Basics Explained
16:42 Market Dips and Long Term Growth
18:42 Index Funds and Cashing Out
20:18 Investing Like Business Investing
23:39 Final Goodbye
✨ Book a D.I.S.C.O Audit → https://tidycal.com/emilienutley/disco
✨ Apply for 1:1 Mentorship → https://emilienutley.co.uk/momentum
✨ Access the free Revenue Reality Check Calc + Audit → https://emilienutley.myflodesk.com/revenue
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In this episode I talk about income plateaus, when money is coming in but it’s stopped growing, and share what I’ve learned from my own experience of hitting consistent 5K months and later facing a drop in sales. I walk you through three core reasons this can happen and leave you with practical prompts to reflect on what’s really changed in your business so you can adjust with more patience and resilience.
00:00 Welcome and premise
00:42 Woo meets mindset
02:34 What a plateau looks like
04:26 Financial resilience lesson
06:37 Reason one beliefs shift
12:59 Reason two new leads
17:31 Reason three offer switcheroo
20:29 Reflection prompts and wrap
✨ Book a D.I.S.C.O Audit → https://tidycal.com/emilienutley/disco
✨ Apply for 1:1 Mentorship → https://emilienutley.co.uk/momentum
✨ Access the free Revenue Reality Check Calc + Audit → https://emilienutley.myflodesk.com/revenue
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In this episode I walk you through how to calculate your retirement number so you can stop guessing whether you’re on track. I talk about why retirement planning can feel more stressful for our generation, especially for business owners without workplace pension contributions, and the key differences between pensions for sole traders and limited company owners. Then I break down my five-step process for calculating your number.
00:00 Retirement Number Intro
00:35 Pensions Then vs Now
02:23 Self Employed Pension Options
04:38 Five Step Roadmap
05:17 Step One Life Vision
08:22 Step Two Cost It Up
12:43 Step Three Find Old Pots
13:22 Tracing Service Walkthrough
17:15 Consolidate With Pension Apps
20:53 Step Four Income Streams
23:15 Step Five Calculate The Gap
23:48 Example Using Calculators
28:01 Wrap Up And Next Steps
30:32 Final Thanks And Goodbye
✨ Book a D.I.S.C.O Audit → https://tidycal.com/emilienutley/disco
✨ Apply for 1:1 Mentorship → https://emilienutley.co.uk/momentum
✨ Access the free Revenue Reality Check Calc + Audit → https://emilienutley.myflodesk.com/revenue
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In this episode, I dive into how people pleasing can quietly kill your profit, focusing on pricing and sales. I talk about undercharging to avoid discomfort, caving when someone pushes back, hesitating to raise prices for existing clients, and defaulting to discounts instead of holding your value. On the sales side, I cover how fear of seeming pushy leads to vague follow-ups, backing off when someone goes quiet, over-explaining on discovery calls, and not booking a clear next step. I tease a possible part two on scope creep, delivery, offers, business models, and marketing.
00:00 March Check In
00:18 Kitchen Reno Chaos
01:18 Podcast Name Change
02:19 People Pleasing Overview
04:13 Pricing People Pleasing
06:56 Raising Prices Confidently
11:23 Stop Discounting
19:05 Sales Follow Up Nerves
23:45 Discovery Call Confidence
26:37 Wrap Up And Part Two
✨ Book a D.I.S.C.O Audit → https://tidycal.com/emilienutley/disco
✨ Apply for 1:1 Mentorship → https://emilienutley.co.uk/momentum
✨ Access the free Revenue Reality Check Calc + Audit → https://emilienutley.myflodesk.com/revenue
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In this episode I dive into how to increase your profit margins by pulling more than the usual two levers of earning more or spending less. I break down practical ways to grow income and how to review expenses with clear visibility and a return-on-investment lens. The key shift is getting specific about what “more profit” is actually for so you can choose the right strategy instead of chasing vague “more money.”
00:00 Welcome
00:58 Profit Margins Overview
01:51 Get More Clients
03:12 Raise Your Prices → Grab the Confident Pricing Toolkit here: https://emilienutley.co.uk/pricing-toolkit
04:40 Pricing Caps and Trial Runs
09:29 Build an Offer Ecosystem
12:27 Cut Expenses with ROI
15:53 Define Profit Margin Goals
17:48 Take Home Pay and Money Management
20:58 Wrap Up
✨ Book a D.I.S.C.O Audit → https://tidycal.com/emilienutley/disco
✨ Apply for 1:1 Mentorship → https://emilienutley.co.uk/momentum
✨ Access the free Revenue Reality Check Calc + Audit → https://emilienutley.myflodesk.com/revenue
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In this episode I share how I overinvested in my business despite my financial expertise.
I outline what not to do when investing and then when investing can make sense.
00:00 You’re Over-Investing: Why This Matters (and I’ve Been There)
00:47 My Business Origin Story: From Financial Influencer to Money Coach
02:46 Fast Growth, Fully Booked… and the Cashflow Trap
06:25 The Credit Card Snowball: Investing on Expected Future Growth
08:12 When Growth Plateaued: Tight Cashflow, Mixed Debt, and Stress
12:19 Reset Plan: Paying Down Debt and Building Business Reserves
13:26 When NOT to Invest #1: Shiny Object Syndrome
16:16 When NOT to Invest #2: Aspirational Purchases & “More Money” Myths
19:37 When NOT to Invest #3–4: Affordability Rules + Desperation Buying
25:09 When It IS Smart to Invest: Fix a Clear, Data-Backed Gap
27:00 Invest to Increase Capacity—But Only When You’re Already in Demand
29:11 Plateau Breakers: Mindset/Identity Support + Final Reflections
33:16 Closing: Integrity, Lessons Learned, and Moving Forward
✨ Book a D.I.S.C.O Audit → https://tidycal.com/emilienutley/disco
✨ Apply for 1:1 Mentorship → https://emilienutley.co.uk/momentum
✨ Access the free Revenue Reality Check Calc + Audit → https://emilienutley.myflodesk.com/revenue
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In this episode Emilie discusses how to survive a low-income season in business. She shares her current situation: after hitting only 30% of a November launch goal and making no sales in January. Emilie outlines how financial stress reduces strategic and creative capacity (referencing the book "Scarcity" by Sendhil Mullainathan and Eldar Shafir) and argues that earning more doesn’t guarantee safety.
Emilie introduces her framework for building “Six Figure Safety,” focusing on creating financial “more-than-enoughness” through predictable take-home pay, living joyfully without restrictive budgeting, and building lasting wealth.
She describes building safety via revenue planning with a buffer (“overflow”), optimising profit, setting aside taxes, paying a consistent salary, and letting excess accumulate in the business to cover low-income months.
00:00 Welcome + What a “Low Income Season” Really Means
00:38 Personal Update: Illness, Low Energy & How It Hits Sales
02:02 Why Financial Safety Matters (and Why “Just Get a Job” Isn’t Simple)
04:14 My Current Numbers: The Launch Miss, No Sales & Cash-Flow Reality
05:37 What People Do When Income Drops: Debt, Partner Support & Cutting Back
10:59 Scarcity Mode Explained: Why Financial Stress Kills Strategy
14:35 The Big Lesson: Income ≠ Safety (Even at Multiple Six Figures)
16:57 Introducing “Six Figure Safety” & What “More Than Enough” Means
18:38 The 3-Part Framework: Predictable Income, Joyful Living & Lasting Wealth
21:19 Overflow in Action: Buffers, Profit Strategy & Surviving the Dip
24:13 Reality Check: Consistent Income Is a Myth—Predictable Take-Home Isn’t
25:41 Wrap-Up + Invitation to Join Six Figure Safety
✨ Book a D.I.S.C.O Audit → https://tidycal.com/emilienutley/disco
✨ Apply for 1:1 Mentorship → https://emilienutley.co.uk/momentum
✨ Access the free Revenue Reality Check Calc + Audit → https://emilienutley.myflodesk.com/revenue
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In this podcast, Emilie delves into the intriguing concept that being 'good with money' is seen as aspirational rather than relatable.
She shares her personal journey and insights, explaining why discussing financial competence often feels like bragging and examines societal and psychological factors that contribute to this perception.
Emilie also touches on the impact of social hierarchies, identity threats, and cognitive dissonance, urging listeners to challenge their own comfort zones and take steps toward financial competence.
00:00 Introduction and Topic Overview
01:14 The Concept of Money Being Aspirational
03:35 Social Hierarchy and Money
05:21 Personal Journey and Financial Influence
08:07 Psychological Insights on Money Perception
16:13 Challenges in Seeking Financial Help
32:55 Call to Action and Conclusion
✨ Book a D.I.S.C.O Audit → https://tidycal.com/emilienutley/disco
✨ Apply for 1:1 Mentorship → https://emilienutley.co.uk/momentum
✨ Access the free Revenue Reality Check Calc + Audit → https://emilienutley.myflodesk.com/revenue
- Visa fler
