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In this episode of the Nobel Podcast, we sit down with Jeffrey Roest, Senior Account Manager at Kaseya, to uncover how a recent graduate is already outperforming targets and building a strong foundation for a successful sales career.
Jeffrey shares his journey from starting a recruitment business during his studies to stepping into the world of cybersecurity sales—without even fully knowing what to expect. Within a short time, he has consistently exceeded his targets and proven himself as a rising star in the industry.
In this conversation, we dive into:
Why sales is the ultimate foundation for any careerHow Jeffrey hit his quota 6 quarters in a rowThe importance of authenticity and trust in salesBuilding discipline and structure in your daily routineWhy most graduates underestimate a career in salesHow to choose the right industry for maximum growthPractical advice for anyone starting out in salesWhether you're a recent graduate, considering a career in sales, or looking to sharpen your performance, this episode is packed with real, actionable insights.
Follow the Noble Podcast for more conversations with top performers in sales.
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In this episode of the Nobel Podcast, we sit down with Koen de Groot, Commercial Director Europe & Partner @WP SEO AI, who helped scale one of Europe’s fastest-growing SaaS companies from zero revenue in a new market to a high-performing sales machine.
We dive deep into the real story behind the growth: starting alone at a kitchen table, making 100+ cold calls a day and building a team that now generates 1000+ SQLs per month.
From this episode you’ll learn:
How they achieved $1M ARR in just 4 monthsThe exact outbound strategy using cold calling + smart targetingWhy a commission-only sales model worked in the early daysHow to build and scale a high-performing BDR & AE teamTheir 25-day sales cycle and how they close deals so fastHiring strategies that attract and retain top young sales talentHow to transition from individual contributor to sales leaderWhether you're a founder, sales leader, or aspiring SDR/AE, this episode is packed with practical tactics and real-world insights you can apply immediately.
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Saknas det avsnitt?
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In this episode of the Nobel Podcast, we sit down with Georgi Furnadzhiev, a Rising Star nominee for our upcoming SaaS Awards and co-founder & CEO of Signalbase.
We dive deep into how he went from building a community at Growth Syndicate to launching his own SaaS company, and how signal-based go-to-market strategies are changing the future of sales.
Expect practical insights on:
Building a high-quality community
Turning events into growth engines
Why traditional outreach is failing
How to use signals to close better deals
What it really takes to become a founder
If you're in sales, marketing, or thinking about starting your own company, this episode is packed with actionable ideas.
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In this episode of the Nobel Podcast, we speak with Bart, co-founder of Presspage, about 15 years of founder-led sales, scaling to 300+ enterprise clients, and successfully exiting the business.
Bart shares his journey from selling vision in the early days to navigating 6–9 month enterprise procurement cycles with global brands. We explore the reality behind enterprise SaaS sales, why founders struggle to scale commercial teams and the tension between ego and process when transitioning from founder-led to sales-led growth.
Key topics include:
Founder-led sales vs scalable sales processes
Selling into large enterprises and procurement challenges
Building trust and reputation in corporate communications
Why you can’t hire “mini-founders”
Letting go after 15 years and exiting the company
This episode is a must-listen for founders, sales leaders, and anyone building in the enterprise SaaS space.
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How Do You Build Revenue-Driving Partnerships at Scale?
In this episode of The Nobel Podcast, we sit down with Bart Hendriksz, Lead of Technology Partnerships at Mollie, one of Europe’s fastest-growing payment service providers.
Bart shares behind-the-scenes insights on building and scaling partnership teams across Europe; from turning early-stage chaos into structured, revenue-generating operations to navigating the complexity of payments within a partner-led ecosystem.
Whether you’re working in sales, partnerships, or scaling a SaaS company, this conversation offers a practical look at how high-performing partnership organizations really operate.
⭐ Top 3 Takeaways from This Episode
1. Partnerships Only Work When They Drive Real RevenuePartnerships aren’t a “nice to have”; they’re a revenue engine.Bart explains how his team owns revenue targets, delivers qualified leads to direct sales, and actively co-sells with partners to create mutual, measurable commercial impact.
2. Enablement Is the Most Overlooked Growth LeverComplex products like payments can’t be resold without deep enablement.From structured onboarding and training to FAQs, joint meetings, and continuous support, Bart shares how treating partner sales teams like internal hires is key to long-term success.
3. Hire Mentality Over ExperienceIn a distributed partnerships team, mindset beats domain knowledge.“Payment expertise can be learned; mentality cannot.” Bart looks for proactive, ownership-driven people who thrive in autonomous, remote environments and take initiative by default.
Tune in to learn how Mollie builds scalable, high-impact partnerships and what it truly takes to make a partner ecosystem drive growth.
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How Do You Win in Enterprise Sales with Consistency, Multithreading, and Craft Mastery?
In this brand-new episode of The Nobel Podcast we sit down with Feddo Timmerman, Business Development for Nordics & Benelux at Altura, who is on track to close the year at an impressive 120% of quota.
Feddo breaks down the habits, tactics and mindset behind his consistent success in enterprise sales; from building a predictable pipeline to navigating complex, multi-stakeholder deals.
Whether you’re a junior sales rep preparing for your next step or a seasoned Account Executive looking to sharpen your edge, this episode is packed with practical insights you can apply immediately.
⭐ 3 Key Takeaways from This Episode
1. Consistency Beats InspirationPipeline generation isn’t about motivation spikes; it’s about structure.Feddo blocks two hours every morning for outbound before the day gets hectic. That routine creates momentum, energy, and meetings; without falling into the “I’ll do it later” trap.
2. Multithreading Early Is Non-NegotiableEnterprise sales is a team sport.Relying on a single champion is risky. Feddo explains how mapping stakeholders early, engaging everyone on meeting invites and tailoring value per persona; from CFO-level ROI to operational pain points; prevents last-minute deal blockers.
3. Master the Craft Before Chasing the TitleIf enterprise sales is your goal, don’t rush the promotion; refine the fundamentals.Invest in training, learn from losses, and build real wins in mid-market first. When your foundation is strong, enterprise deals follow naturally.
Tune in to hear how Feddo applied these principles across industries; from bid management and finance software to low-code platforms; and how he ultimately found his ideal product-market fit.
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In this episode of the Nobel Podcast, Vladan sits down with Diederik Smit, Head of Sales at Temper, to discuss the key differences between platform sales and software sales, how to sell a vision instead of just features and what it takes to build a scalable, high-performing sales organization.
Diederik shares how his team won the SPICED Award for Growth Acceleration, how he implemented the Winning by Design SPICED methodology across sales, customer success and marketing. And why full-cycle Account Executives (AEs) outperform traditional SDR/AE setups.He also dives into hiring strategies, coaching principles and explains why (contrary to popular opinion) outbound is definitely not dead.
Enjoy our brand new episode!
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Building Scalable Sales Engines with Richard Schenzel from Atscale In this episode, we dive deep into the future of sales with Richard, founder of Atscale. Together, we explore how BDRs (Business Development Representatives), AI, and scalable sales systems will evolve in the coming years.
Richard shares his experience helping VC and PE-backed companies build high-performing sales organizations, conduct commercial due diligence, and develop sales rep excellence. We discuss:🔥 Will AI replace BDRs — or just the bad ones?🚀 What makes a sales engine truly scalable🧩 How to break down silos between marketing, sales, and CS👥 Why first-time sales managers need leadership training⚙️ The balance between hiring fast and hiring right🤖 How to use AI tools without breaking your sales process🎧 Plus: practical frameworks for hiring, onboarding, and coaching sales teams
If you're a founder, sales leader, or investor looking to understand what separates top-performing commercial teams from the rest, this episode is packed with insights you can apply right away.
#SalesLeadership #BDR #GoToMarket #RevenueOperations #SalesPodcast #StartupGrowth #SaaS
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In this episode, we sit down with Rehman Abdur, co-founder at Saber and a sales veteran with over 15 years of experience across the globe. From Bahrain and Berlin to Amsterdam and Bucharest. Rehman was one of the first sales reps at MessageBird, climbed the ladder with six promotions in five years, and eventually became VP of Sales for EMEA before founding his own company, Saber a sales intelligence platform helping reps close more strategic deals.
In this episode, you’ll learn:
Rehman’s journey from SDR to VP of Sales and what it really takes to get there.
The mindset shift that separates average reps from top performers (“Your quota is the floor, not the ceiling.”)
Why math, mentorship, and mindset are the three cornerstones of sales success.
How to transition from top performer to effective sales leader and why hunger beats pedigree.
How to spot true drive when hiring sales talent (and why Rehman interviews over WhatsApp!).
The story behind founding Saber and how salespeople can use buying signals to find better leads.
His #1 tip for outbound sales in 2025: stand out by doing deep research, connecting the dots, and personalizing your outreach.
Why the best sellers are also content creators, crafting personalized decks, videos, or messages that truly resonate.
Whether you’re an aspiring AE, a sales leader, or a founder building your GTM motion this conversation is packed with actionable insights on sales excellence, leadership, and authenticity.
Chapters00:00 Intro. Welcome to The Noble Podcast01:30 Rehman’s global sales journey05:00 From SDR to VP of Sales at MessageBird09:20 The mindset of top performers15:00 How to find mentors and do “sales math”20:40 Learning leadership the hard way27:10 Hiring for hunger, not logos35:00 Founding Saber and the power of sales signals43:00 Outbound sales strategy for 202552:00 The future of sales and content-driven outreach#SalesPodcast #SalesLeadership #OutboundSales #SaaS #MessageBird #SalesCareer #StartupLife #SalesStrategy #TheNoblePodcast #recruitment
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In this episode of the Nobel Podcast Vladan speaks to Thijs Visser, sales leader and co-founder of Cruit, one of the Netherlands’ most promising recruitment tech startups. Thijs shares his journey from sales leadership to entrepreneurship, insights on referral hiring, and tips for building a successful sales team. Chapters: 00:00 - Introduction & Guest Background 00:27 - The Story Behind Cruit01:46 - Thijs’ Journey: From Sales Leader to Co-Founder 03:09 - Meeting the Co-Founders & Launching Cruit04:25 - Taking the Leap: Risks & Rewards 05:24 - Landing the First Client & Early Challenges 07:12 - Selling to Large Enterprises as a Startup 08:23 - Remote Sales Success & Online Selling 09:02 - Sales Motion: Outbound vs. Inbound 09:44 - Standing Out in the Age of Automation 10:01 - Vertical Selling & Webinars 10:37 - What Makes a Great BDR? 11:19 - Training, Onboarding & Team Building 18:15 - Closing Thoughts & Outro If you enjoyed this episode, please like, subscribe, and follow for more inspiring conversations!
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In this episode of the Nobel Podcast, we welcome Patrick Wittenberg, VP of Sales for EMEA & APAC at Docker. With nearly two decades of sales experience at leading tech companies, Patrick shares his journey of scaling Docker’s commercial team from just 5 to 70 FTEs and driving revenue growth across international markets.
Patrick opens up about:
Building and leading high-performing global sales teams
How Docker became the de facto standard for containerization
Balancing strategic vision with day-to-day sales leadership
The importance of culture, trust, and curiosity in sales success
Lessons learned from hitting and missing ambitious quotas
The impact of AI on developers, sales models, and the future of Docker
This conversation is packed with insights for sales leaders, founders, and anyone interested in scaling teams, managing growth, and navigating the challenges of global sales.
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What does a Partnership Manager really do? 🎙️ In this episode, Sandra Mittica, Partnerships Nordics, Benelux & Strategic Alliances at Deel, shares her journey, explains different partnership types, and reveals how she hit 258% of her quota while managing multiple regions. A must-listen for anyone in sales, partnerships, or business development.
In this episode, we talk with Sandra Mittica, Partnerships Manager at Deel, about her inspiring career journey. From the creative industry and Angry Birds 🎮 to becoming one of the top-performing leaders in partnerships and business development.
Sandra explains what a Partnership Manager really does and breaks down the differences between channel sales, affiliate marketing, resellers, integration partnerships, and strategic alliances. She also shares how she hit 258% quota attainment, expanded into multiple regions, and built strong partner ecosystems that drive revenue growth.
If you’re curious about sales enablement, indirect sales, partnership strategy, or careers in partnerships, this episode is packed with insights you can apply right away.
👉 Follow the podcast for more conversations on sales leadership, partnership growth, and business development strategies.
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Discover how Billy Grace is using AI to transform marketing, freeing creatives from data overload and giving them the space to focus on what truly matters.In this episode of the Nobel Podcast, we sit down with Mitch Voskuilen, CEO and founder of Billy Grace. Billy Grace is a fast-growing scale-up that has built an AI-driven marketing platform with a clear mission: to free marketers from endless data and give them back the space for creativity.
Mitch shares how his career in digital marketing and recruitment led to the idea for Billy Grace. He explains how the platform tackles two of the biggest challenges in the industry: automating complex data tasks and independently measuring the effectiveness of campaigns. The result is that marketers not only gain back valuable time but also get a clear and honest picture of how their budgets perform across channels such as Google, Meta, and TikTok.
We also dive into the growth journey of Billy Grace, from the early building phase in 2020 to the official launch in 2022 and the impressive scaling that followed. Today the company has more than 40 employees, partners with agencies across the Benelux, Germany, the UK, and even the US, and is on a mission to expand further into Europe.
What makes this conversation especially valuable is Mitch’s vision for the future of marketing. He believes AI can take over the complexity of data so that marketers can return to their creative roots. We also discuss why agencies play a central role in Billy Grace’s strategy and what makes the company such an exciting place to work.
Whether you are a marketer curious about the impact of AI, an entrepreneur building your own business, or simply someone interested in the evolution of marketing technology, this episode offers fresh insights into one of Europe’s most promising scale-ups.
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In this episode of the Noble Podcast, we welcome Koen Stam, one of the most energetic and inspiring sales leaders in the SaaS industry. From growing up in an entrepreneurial family business, to founding his own SaaS startup in 2015, to taking on leadership roles at Teamleader, 24sessions (later acquired by MessageBird), and now Personio, Koen has built an outstanding track record in scaling SaaS companies, driving revenue growth, and leading high-performing teams.
Today, Koen is Head of Benelux at Personio, an ambassador for Winning by Design and Trumpet, chapter lead at Pavilion, and the founder of GTMOS, where he helps SaaS companies scale to 50M ARR. He is also a proud father of two, balancing personal and professional life while continuing to inspire the next generation of sales leaders.
What you’ll learn in this episode:
How Koen transitioned from individual contributor to sales leadership, and why spreading energy and knowledge drives bigger impact.
Insights into his role at Personio, managing sales, marketing, partnerships, customer success, and operations across the Benelux.
Why cross-functional leadership is critical in today’s AI-driven SaaS market and how to align teams around the customer, not departments.
Proven lessons on hiring, retention, and career development—including why Personio’s top performers often started as SDRs.
The six pillars of great sales leadership: strategic vision, operational excellence, collaboration, hiring & retention, motivating teams, and coaching for performance.
How to design fair and motivating compensation plans, set realistic quotas, and create transparent career frameworks.
Practical frameworks for sales coaching and performance management that turn training into measurable growth.
Koen shares candid stories of mistakes, lessons learned, and strategies that any sales leader, SaaS founder, or GTM strategist can apply immediately. From setting up satellite offices in new markets, to leveraging local partnerships, to balancing short-term execution with long term scalability, this conversation is full of actionable advice.
Whether you’re a sales manager aiming to inspire your team, a SaaS entrepreneur scaling internationally, or a professional looking to build a career in sales leadership, this episode will give you both inspiration and concrete tactics to succeed.
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In this episode Nobel founder Vladan Soldat interviews Fabian Bacher on everything there is to know about selling into the DACH region.
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In this episode Nobel founder Vladan Soldat interviews Mees Koning on how he is crushing it as a BDR.
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Welcome to another exciting episode of SaaS Unscripted! 🎙️ Today, we have the pleasure of interviewing Hans de Penning, the CEO and founder of Neopel, one of the hottest SaaS start-ups out there. Join us as Hans shares his incredible journey from being an engineering dropout to becoming a successful entrepreneur.
In this episode, Hans dives into:
His early days as an engineering student and the pivotal moment that led him to drop out.The challenges and successes of starting his first engineering consultancy business.The evolution of his career, including the founding of a car-sharing company, Amber.The impact of COVID-19 on his business and the strategic pivots that followed.The birth of Neopel and how AI is revolutionizing customer support.Insights into building a high-performance team and scaling a SaaS business internationally.Timestamps:(00:00) - Introduction
(00:17) - Hans' background and early career
(00:48) - Dropping out of engineering school
(02:29) - Founding the first consultancy business
(05:04) - Transitioning to a car-sharing company
(10:04) - Prototyping and pivoting during COVID-19
(16:57) - Landing ABN AMRO as a first customer
(19:28) - The impact of COVID-19 on the business
(22:39) - Lessons learned and bad decisions
(23:55) - Achievements with Amber and the eventual sale
(26:23) - Taking a break and soul-searching
(28:19) - The inception of Neopel
(30:52) - Building the AI-driven customer support solution
(35:26) - Early traction and growth
(38:58) - Future ambitions and scaling internationally
(43:33) - Final thoughts and advice for aspiring founders
Whether you're an aspiring entrepreneur, a SaaS professional, or just curious about the startup world, this episode offers valuable insights and inspiration from someone who's living it. Tune in to learn about Hans’ experiences, the evolution of the SaaS industry, and the innovative solutions Neople is bringing to the SaaS world.
🔗 Connect with Hans de Penning:
LinkedIn: https://www.linkedin.com/in/hans-de-penning/
Website: https://www.neople.io/
🔗 Nobel Recruitment & Nick van Eeten:
Website: https://www.noblerecruitment.com
Linkedin: https://www.linkedin.com/in/nick-van-eeten-saas-sales-recruitment/
Don't forget to subscribe to SaaS:Unscripted for more behind-the-scenes stories from the SaaS industry, and leave us a review on your favorite podcast app!
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Welcome to another exciting episode of SaaS Unscripted, brought to you by Nobel Recruitment! In this episode, our host Nick van Eeten sits down with Erwin van der Vlist, the co-founder of Speakap and talk about his incredible journey from working in a supermarket to founding a successful SaaS company.
Key Takeaways:
Erwin's early days and the inspiration behind Speakap.The challenges and successes of expanding Speakap to the US.Valuable lessons on perseverance, product-market fit, and strategic sales.Insights into maintaining a work-life balance and hiring the right talent.Timestamps:
(00:00) - Meet Erwin van der Vlist
(01:02) - The Birth of Speakap
(03:41) - The Evolution of Speakap
(05:01) - Securing Investment and Growth
(07:07) - Expanding to the US Market
(12:03) - Personal and Professional Challenges in the US
(18:00) - Achieving Product-Market Fit
(21:12) - Key Learnings and Advice for Founders
(29:07) - Elevating Sales Strategies
(31:12) - Returning to Amsterdam
(33:29) - Current Role and Future Plans
(36:04) - Advice for Aspiring Entrepreneurs
(39:22) - Balancing Work and Life
(41:19) - Hiring the Right Talent
Whether you're an aspiring entrepreneur, a SaaS professional, or just curious about the startup world, this episode offers valuable insights and inspiration from someone who's living it. Tune in to learn about Erwin’s experiences, the evolution of the SaaS industry, and the innovative solutions Speakap is bringing to the SaaS world.
🔗 Connect with Erwin van der Vlist :
LinkedIn: https://www.linkedin.com/in/erwinvandervlist/
Website: https://www.speakap.com/
🔗 Nobel Recruitment & Nick van Eeten:
Website: https://www.noblerecruitment.com
Linkedin: https://www.linkedin.com/in/nick-van-eeten-saas-sales-recruitment/
Don't forget to subscribe to SaaS:Unscripted for more behind-the-scenes stories from the SaaS industry, and leave us a review on your favorite podcast app!
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In this episode of SaaS Unscripted, host Nick van Eeten interviews Martin Folke Vasehus, CEO and founder of ComplyCloud, a Danish SaaS company. Martin shares his journey from being a corporate lawyer to founding a successful SaaS company, highlighting the challenges and achievements along the way. From bootstrapping the company to facing financial struggles and overcoming obstacles, Martin's story is one of resilience and determination in the world of SaaS.
Key Highlights:
Martin's career journey from corporate lawyer to SaaS entrepreneurFounding and growing ComplyCloudOvercoming financial challenges and bootstrapping the companyImportance of product-market fit and the evolution of ComplyCloud’s offeringsHiring tips and the significance of a structured recruitment processPersonal ambitions and maintaining a work-life balanceTimestamps:
(00:00) - Introduction
(02:12) - Martin's background and the journey to founding ComplyCloud
(05:45) - Early career as a corporate lawyer
(09:30) - Recognizing the opportunity in compliance and GDPR
(13:55) - The leap of faith: quitting the job to start ComplyCloud
(18:42) - Initial struggles and finding a new co-founder
(23:10) - Building the first prototype and securing early customers
(28:33) - Product-market fit and scaling the company
(32:25) - Importance of hiring the right people
(37:40) - Raising capital and choosing the right investor
(42:50) - Challenges in scaling and maintaining company culture
(47:18) - Personal ambitions and work-life balance
(52:00) - Advice for aspiring SaaS founders
(56:30) - Closing remarks
Subscribe to SaaS Unscripted for more behind-the-scenes stories and growth journeys in the SaaS world. Visit noblerecruitment.com for the latest career opportunities in the industry. Don't forget to leave a review and share your thoughts on this episode. Stay tuned for more episodes of SaaS Unscripted!
🔗 Connect with Martin Folke Vasehus:
LinkedIn: Martin Folke Vasehus🔗 Nobel Recruitment & Nick van Eeten:
Website: Nobel RecruitmentLinkedIn: Nick van EetenIf you enjoyed this episode, please like, comment, and share it with others who might find it helpful. Your support helps us bring more great content to the SaaS community. Thank you for listening to SaaS Unscripted!
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In this episode of SaaS:Unscripted, host Nick van Eten interviews Matthijs Metzemaekers, a seasoned entrepreneur in the SaaS industry. Matthijs shares insights from his journey of building and exiting two successful companies, and his current venture with Carv, an innovative recruitment AI company.
They discuss the challenges and achievements in the SaaS world, the importance of high standards in hiring, and the impact of AI on recruitment processes. Matthijs also offers valuable advice for aspiring entrepreneurs looking to pursue a career in SaaS.
Key Highlights:
Matthijs' career journey in the tech industryBuilding and successfully exiting HarverTransition to Carv, a recruitment AI company focusing on revolutionizing recruitment processesImportance of high standards in hiring and leadershipInsights on the future of AI in recruitment and the role of CarvWhether you're an aspiring entrepreneur, a SaaS professional, or just curious about the startup world, this episode offers valuable insights and inspiration from someone who's living it. Tune in to learn about Matthijs' experiences, the evolution of the SaaS industry, and the innovative solutions Carv is bringing to the recruitment space
🔗 Connect with Matthijs Metzemaekers :
LinkedIn: https://www.linkedin.com/in/matthijsmetzemaekers/
Website: https://www.carv.com/
🔗 Nobel Recruitment & Nick van Eeten:
Website: https://www.noblerecruitment.com
Linkedin: https://www.linkedin.com/in/nick-van-eeten-saas-sales-recruitment/
Don't forget to subscribe to SaaS:Unscripted for more behind-the-scenes stories from the SaaS industry, and leave us a review on your favorite podcast app!
Timestamps:
(00:00) - Introduction
(02:04) - Starting career at Pepperminds
(05:30) - Transition to Harver and growth journey
(10:18) - Acquisition of Harver
(12:22) - Starting Carv and focus on AI
(20:35) - Importance of high talent bar in hiring
(29:55) - Advice for aspiring entrepreneurs in SaaS
(33:03) - Hobbies outside of work
(38:44) - Closing remarks and invitation to try Carv
If you enjoyed this episode, please like, comment, and share it with others who might find it helpful. Your support helps us bring more great content to the SaaS community. Thank you for listening to SaaS:Unscripted!
- Visa fler
