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  • In this episode of the Next Gen Builders, Francois is joined by Hubert Palan, Founder & CEO of Productboard, the customer-driven product management tool, who shares how relentlessly focusing on customer pain points has helped them build a product that not only serves but delights its users.

    When Hubert Palan founded Productboard, he had one goal: Help companies make better product decisions by understanding their customers on a deeper level. Now, with over 6,000 companies—like Zoom, Salesforce, and Toyota—using the product management platform, it’s clear that customer obsession is more than just a buzzword for Hubert and the Productboard team; it’s the driving force behind their business.

    Throughout their conversation, you’ll hear about why customer obsession matters, the art of prioritizing customer feedback, and how AI enhances customer understanding. Hubert also dives into the lessons learned related to balancing customer feedback, prioritizing product roadmaps, and sometimes saying “no” to customers to best serve them.

    Guest Bio

    Hubert Palan is Founder and CEO of Productboard, the customer-centric product management platform that helps organizations get the right products to market, faster. Over 6,000 companies, including Toyota, Microsoft, Zoom, Volkswagen, and UiPath, use Productboard to understand what customers need, prioritize what to build next, and align everyone around their roadmap. The company has raised a total of $262M and is headquartered in San Francisco with additional offices around the world.

    Hubert received his MBA from the University of California, Berkeley and MSc. in Computer Science from Czech Technical University. He lives in the San Francisco Bay area with his wife, Jenna, and their three kids.

    Guest Quote

    "For a company to be really customer-centric, everybody at the company needs to share that understanding of what is it that the people need. And that's where you really reach the goal of being customer obsessed as a company." – Hubert Palan

    Time Stamps

    00:00 Episode Start

    01:06 The origins of Productboard

    03:09 How to make your company truly customer centric

    05:25 Measuring the success of your efforts

    10:56 The power of staying aligned to your roadmap

    16:08 Tying your decision making directly to your users' feedback

    18:48 Avoiding recency bias

    21:56 Why you need to dedicate time to information sharing

    27:37 Knowing when to listen

    34:09 How AI will shape the Next Gen Builder

    Links

    Connect with Hubert Palan on LinkedInCheck out ProductboardConnect with Francois Ajenstat on LinkedInCheck out Amplitude
  • In this episode of Next Gen Builders, Francois sits down with Damien Delautier, a seasoned product leader at CANAL+, a major player in the creation and distribution of content around the world.

    The duo unravel the complexities behind scaling tech platforms at a global level and their conversation covers M&A, the blending of data with people, and how teams can connect despite the distance between them.

    Drawing inspiration from Mike Tyson's memorable quote, 'Everyone has a plan until they get punched in the mouth,' Damien shares candid insights into navigating the unpredictable world of product management and constant adaptation. He sheds light on the team’s ambitious goal for CANAL+ to rank among the top five streaming platforms worldwide within five years and covers the intricate strategies involved in achieving this feat.

    With a mix of humor and deep expertise, Damien dives into how tapping into local market nuances and fostering human connections can transform challenges into innovative solutions. Tune in to hear about the many facets of mergers and acquisitions, from balancing a myriad of technologies to integrating diverse teams while keeping everyone invested in a shared vision. Francois and Damien explore not just the technical hurdles, but the paramount importance of understanding the people behind the technology, making this episode a must-listen for any aspiring product leader looking to make their mark in the tech industry.

    Guest Bio

    Damien Delautier serves as the Chief Product Officer at CANAL+, a prominent media and pay-TV operator with over 20 million subscribers globally. Under his leadership, CANAL+ has undergone a significant transformation in its product development approach, shifting from traditional methods to a more data-driven strategy. Delautier emphasizes the importance of understanding user behavior to enhance the myCANAL application, which has become a focal point for improving user retention and engagement. His initiatives have led to a threefold increase in conversion rates, showcasing the effectiveness of leveraging analytics and insights in product design and user experience.

    At the VivaTech Paris conference, Delautier highlighted CANAL+'s advancements in automating video production and enhancing fan experiences through artificial intelligence. By collaborating with WSC Sports, CANAL+ has developed an innovative system for creating and distributing sports highlights across various platforms, including social media and their mobile app. This AI-driven technology not only streamlines content creation but also opens new avenues for revenue generation, reflecting Delautier's vision of integrating technology into the core of CANAL+'s operations.

    Delautier's commitment to fostering a data-centric culture within CANAL+ has empowered cross-functional teams to make informed decisions based on real-time analytics. By promoting a collaborative environment where UX, engineering, and product teams work together, he has facilitated rapid prototyping and testing, which are crucial for adapting to the fast-paced media landscape. His leadership is pivotal in driving CANAL+'s ongoing efforts to innovate and enhance the overall user experience, ensuring the company remains competitive in the evolving digital market.

    Guest Quote

    “Every success story that you hear, it's retro engineering. When you hear about success, nobody has planned to do it this way, but at the end it has worked.

    It has been a game changer for me to understand that nobody knows what they're doing, and what makes the difference between something that's success or fail is just, they have tried and never given up.

    It's all about building this path. Nothing will happen the way we have planned it. So we need to have this strong vision, and we want to have a great product. We don't know how we get there, but we need to build this journey.” – Damien Delautier

    Time Stamps

    00:00 Episode Start

    01:27 Damien's Background

    02:18 The history of CANAL+

    04:00 M&A as a core growth strategy

    06:56 How to manage both the tech and people of new businesses

    09:41 Why it's critical to focus on the human aspect

    13:26 Building connections in a distributed world

    15:59 Being comfortable with the unknown

    19:23 How to blend data with creativity

    22:12 Adapting features to specific cultures

    27:56 Leveraging data to sift through all the noise

    29:39 Aha moments from Damien's career

    33:01 Damien's Oh Sh*t Moment

    Links

    Connect with Damien Delautier on LinkedInCheck out CANAL+Connect with Francois Ajenstat on LinkedInCheck out Amplitude
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  • In today’s episode of “Next Gen Builders,” Francois is joined by Gage Sonntag, Senior Director of Data at Super.com. Their conversation hits upon the intricacies of working in a data-driven organization, how roles are evolving in the industry, and the power of experimentation.

    Throughout the conversation Gage and Francois discuss creating a balance between data self-service and governance. Super.com has an innovative approach to embedding data analysts within mission-aligned teams to promote agility and deeper expertise in solving specific business problems while maintaining a centralized data engineering team to ensure robust data infrastructure. You’ll also hear about the inherent challenges and excitements in driving data quality and experimentation. Gage stresses the need for a culture that prioritizes learning and truth-seeking over just achieving expected outcomes, advocating that empowering individuals with the right tools and mindset can spur significant organizational growth.

    For those looking to advance their careers in product management or data, Gage's insights offer actionable advice. He highlights the importance of creating a culture of experimentation and continuous improvement, emphasizing the need to iterate and learn from every opportunity, even failures. Overall, the interview encapsulates how having a robust data culture and a flexible, yet structured approach to data management can transform organizations and drive remarkable success.

    Guest Bio

    Gage Sonntag is the Sr. Director of Data at Super.com, where he leads initiatives across analytics, business intelligence, data science, and data engineering. With a robust background in data practices, Gage has significantly enhanced the company's data ecosystem, achieving remarkable results such as accelerating testing by 4X and improving customer retention by 90%. His leadership style emphasizes rapid experimentation and democratizing data access, empowering employees to engage with data tools and contribute to innovative solutions.

    Before joining Super.com, Gage held key positions at Bond Brand Loyalty and LoyaltyOne, where he honed his expertise in analytics and engineering. He holds a Master’s Degree in Management Analytics from Queen's University and degrees in Chemical Engineering and Chemistry from the University of Saskatchewan. Gage's diverse career path also includes a brief stint as a Brewer, reflecting his multifaceted interests and commitment to blending creativity with data-driven decision-making.

    Guest Quote

    “What didn't work for us was to be a part of every single experiment you run. The more that someone can come up with an idea and then, as frictionless as possible, go from that idea to that in-market and getting data, was really powerful for us. We found it's not always the people at the top of the org chart that have the best ideas, but it's really about making it easy for anyone to take an idea from inception to, it's live.

    A good colleague of mine kind of came to me one day and was like, ‘Gage, running experiments is really hard. There's so many buttons to configure. I'm not super sure if I'm doing it right.’

    And after that conversation, I made it my mission to be like, ‘Okay, it being hard to run an experiment is not an acceptable barrier to testing something.’ Cause the alternative is you just roll out the things you think are best and likely not what your users think are best.’” – Gage Sonntag

    Time Stamps

    00:00 Episode Start

    01:39 Gage's Background

    03:12 Oil, beer, data

    05:58 What is Super.com?

    09:10 Balancing self-service with data governance

    11:23 Experimentation at Super.com

    14:54 Diving into data quality

    16:44 Perfection vs. Speed

    20:04 Gage's Oh Shit Moment

    24:30 The people side of data

    27:36 How to make data teams thrive in a smaller organization

    31:02 When small tweaks have large impacts

    Links

    Connect with Gage Sonntag on LinkedInCheck out Super.comConnect with Francois Ajenstat on LinkedInCheck out Amplitude
  • Today’s episode of Next Gen Builders is all about trust. In a conversation that goes far beyond the surface of product design, Francois invites Alexis Baird, Head of Product Experience at Thumbtack, to explore the intricacies of creating digital products that not only meet but exceed the expectations of modern users—users who demand both convenience and authenticity.

    Thumbtack is a digital marketplace where homeowners can match with skilled professionals to confidently and easily accomplish their honey-do lists. Alexis shares how the company prioritizes building trust by creating a holistic home maintenance platform, detailing that trust is earned by genuinely caring for user needs, even when it doesn’t immediately benefit the business. This approach has helped Thumbtack extend beyond just connecting users with professionals to supporting them as they tackle home tasks on their own.

    Alexis highlights the importance of a beginner’s mindset and continuous learning in product management. Her liberal arts background enables her to synthesize diverse inputs and approach problems with fresh perspectives. For product managers, fostering seamless user experiences and empowering both homeowners and pros is crucial for long-term success and operational efficiency.

    Finally, Alexis touches on leadership and team management, emphasizing the importance of personalized coaching and recognition. She believes in adapting management styles to individual team members' needs to create a positive work environment. By focusing on empathy and growth, product managers can build innovative products that truly meet user needs while fostering a thriving team culture.

    Guest Bio

    Alexis has been working on products for the past 16 years, looking at the world through her customer's eyes, to build features that make a real impact for them. She is currently leading the experience teams at Thumbtack.

    Before her current role, she spent almost three years at Lyft, leading the teams building the rider experience and later, Lyft Healthcare which included their concierge products.

    She has also worked as a Senior and Group Product Manager at LinkedIn. She worked on the Talent Solutions, Content, Slideshare as well as LinkedIn Profiles and data product teams. Her first product position was as a PM for the Captions Metrics team at Microsoft Bing.

    Guest Quote

    “We wanted to create a really holistic, all-in-one place that homeowners could go to care for their home, regardless of whether they decide to use a Thumbtack Pro or not. Maybe it doesn't directly serve our business, but we believe this is the right experience to create for customers. And ultimately that creates the right trust, that right long term relationship with customers.” – Alexis Baird

    Time Stamps

    00:00 Episode Start

    01:52 What is Thumbtack?

    02:53 The unique path that led Alexis to Product

    04:48 Having a learner's mindset

    07:35 Serving the specific needs of each side of the business

    11:21 Why home maintenance can feel so daunting

    13:35 Building trust with your users digitally and physically

    16:57 How Thumbtack superpowers local business

    21:36 Measuring success

    27:20 Alexis' Oh Shit Moment

    32:31 Investing back in your employees

    35:48 Alexis' most recent home project

    Links

    Connect with Alexis Baird on LinkedInCheck out ThumbtackConnect with Francois Ajenstat on LinkedInCheck out Amplitude
  • Trigger warning: The episode and this post references a mass shooting/casualty event

    This week on Next Gen Builders, Francois is joined by Adriana Gil Miner, the CMO of Iterable, the customer communication platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at scale.

    Today’s topic? Managing through crisis. In her over twenty years of experience, Adriana has consistently proven her ability to remain calm through the highs and lows that come with the world of tech. Francois has witnessed her resolute nature firsthand while at Tableau, and he says to her “It doesn't matter what kind of pressure you're under, whether it's your own, your team's, or your business's, it just seems like you're able to deal with it in a very calm and logical way.”

    Adri shares how she navigated corporate challenges big and small in her roles at leading major US tech companies like Artefact, Kumulo, and Tableau. Francois joins her to explore her stories and gain insights into why some leaders excel in crisis situations, how she navigates her teams through turbulent times, and get her advice on the best way to move forward afterward.

    Guest Bio

    Adriana (Adri) Gil Miner is the CMO of Iterable, the most complete AI-powered customer communication platform that helps brands like Doordash, Volvo, and Glassdoor activate customers with joyful interactions at scale.

    Having over 20 years of technology marketing experience, Adriana brings together the art of storytelling, technology, and marketing to create breakthrough campaigns that build up brands. Previously, Adriana worked with Francois at Tableau, where she headed up the global Brand Communications and Events departments for six years.

    Adriana thrives on bringing new technologies to market and has worked on an array of projects from launching Samsung 3D TVs to building digital platforms at American Express to managing a top company growth program called Recurring Payments; and as CMO of Artefact, helped to put the product innovation firm on the map and launch their first spinoff company, 10,000ft.

    Adriana studied Mass Communication in her native hometown of Venezuela and obtained a Masters degree in Digital Communication at the University of Washington. She loves to travel and prides herself on discovering and nurturing up-and-coming marketer rockstars.

    Guest Quote

    "Every crisis, as terrible as it is, is a huge opportunity for learning. People show their true colors. The other thing is that it's a huge opportunity for bonding" – Adriana Gil Miner

    Time Stamps

    00:00 Episode Start

    01:39 Adri's background

    06:20 Maintaining resiliency through it all

    11:00 The importance of a clear leader at the helm

    15:30 Creating space for your teams to grow

    19:18 Different crises, same principles

    23:43 Leveraging moments of crisis

    26:35 Stronger Together

    34:00 How to foster positivity through it all

    Links

    Connect with Adriana Gil Miner on LinkedInCheck out IterableThe Resiliency & Justice Center (Formerly Vegas Strong)Connect with Francois Ajenstat on LinkedInCheck out Amplitude
  • This week on Next Gen Builders, Francois is joined by Sheila Vashee, Chief Marketing Officer at Figma, the widespread design and collaboration platform whose mission is to “make design accessible for everyone.”

    Sheila shares how she pioneered product-led growth (PLG) at Dropbox to scale the team to 80+ and $1B in revenue, advice for marketing teams hoping to evolve their own PLG efforts, and why she believes the tension between PLG & PLS is solvable within any enterprise.

    There are plenty of insights from throughout Sheila’s career that she shares with Francois including: falling in love with the problem, understanding your audience deeply, and continuously testing hypotheses to drive growth. She stresses the importance of building a data-driven organization and the necessity of clear segmentation and resource allocation when implementing PLG.

    Ultimately, Sheila’s message is clear as she tells the audience to stay curious, continually seek knowledge from others in the industry, and always prioritize understanding and addressing customer needs. This episode is filled with valuable advice for anyone looking to elevate their career in product-led growth, marketing, and data-driven decision-making.

    Guest Bio

    Sheila Vashee is the Chief Marketing Officer at Figma, overseeing the GTM + Product Support teams. Prior to joining Figma, Sheila served as CMO at Ethos, a VP of Marketing and Growth at Opendoor, and was the second marketing hire at Dropbox. Sheila is also an advisor at Basis Set Ventures, an early stage investing firm. She started her career as an investment banker at Morgan Stanley and holds an MBA from UC Berkeley and a BA from Stanford in Economics.

    Guest Quote

    “The whole company has to be centered around PLG for it to be successful. It has to be how product, growth, marketing, sales, and support are built.” – Sheila Vashee

    Time Stamps

    *(02:00) Sheila's career journey

    *(02:59) Standing out as a founder

    *(04:28) How to tell a good story

    *(07:25) What is PLG?

    *(10:29) Dropbox and how Sheila pioneered PLG

    *(17:52) Sheila's Oh Sh*t moment

    *(21:59) Can PLG work with enterprise?

    *(26:20) What Sheila would do differently in her journey

    *(28:37) Exploring PLG dynamics across different companies

    *(31:07) Why you need to be data-driven

    *(32:22) Structuring a successful growth organization

    *(38:07) Sheila's advice for aspiring marketers

    Links

    Connect with Sheila Vashee on LinkedInCheck out FigmaConnect with Francois Ajenstat on LinkedInCheck out Amplitude
  • On this episode of Next Gen Builders, Francois is joined by Peter Yang, Principal Product Manager at Roblox, the game platform and creation system that allows users to play a wide variety of games, create games, and chat with others online.

    Peter shares how he transitioned from investment banking to product management, why he believes the customer is his most important team member, and how others can stay ahead of emerging technologies.

    Throughout the conversation, Peter stresses that talking to customers should be an ongoing process from ideation to launch. This approach not only helps in de-risking products but also ensures that the product meets actual customer needs. Emphasizing that customer empathy is not just a metric but a genuine connection, Peter advises new PMs to think beyond internal advancements and focus on creating products with tangible value for users.

    Francois and Peter discuss practical advice for product managers and builders looking to integrate customer feedback seamlessly into their workflows. He shares techniques such as using AI for summarizing customer feedback, editing content, and brainstorming, which can save considerable time and make the customer feedback loop more efficient. Additionally, Peter discusses the need for a PM to understand the entire customer journey, to think creatively, and to break down organizational silos that often hinder product success.

    Guest Bio

    Peter Yang is a prominent voice in the product space and is currently the Principal Product Lead at Roblox. With over a decade of experience in product management and marketing, Yang has built an impressive career at companies like Microsoft, Facebook, Twitter, Twitch, Credit Karma, and Reddit.

    At Roblox, Yang focuses on creator success, working to build a future where anyone can create immersive experiences. He has established himself as a thought leader in the product management and creator economy spaces, running a popular newsletter called "Creator Economy" with over 80,000 subscribers, where he shares practical guides and expert interviews to help others level up as product leaders and creators. Yang's focus on helping others take control of their craft, time, and future through product development, AI utilization, and personal branding has made him a respected voice in the industry.

    Guest Quote

    “Bottom line, you want to deliver something that you feel proud of when you look back 10 years from now on your career. I want to be able to point to a few products that actually had a big impact and made people's lives better.” – Peter Yang

    Time Stamps

    *(01:37) Peter's journey and transition into product management

    *(04:15) Marketing vs. product roles: Similarities and differences

    *(08:08) Peter's key lessons learned

    *(11:45) Coaching PMs for success

    *(13:10) Evolution of the PM role

    *(15:30) Biggest challenges for PMs

    *(16:51) Measuring customer engagement

    *(19:22) Customers as your most important team members

    *(27:30) Product as a craft

    *(32:50) Impact of AI on product

    *(38:37) Staying ahead of emerging technologies

    *(40:07) Future of the product craft

    *(42:11) Advice for product builders

    Links

    Connect with Peter Yang on LinkedInCheck out RobloxSubscribe to Peter’s Newsletter “Creator Economy”Connect with Francois Ajenstat on LinkedInCheck out Amplitude
  • In this episode of Next Gen Builders, host Francois welcomes Ashley Kramer, the Chief Marketing and Strategy Officer of GitLab Inc., the DevSecOps Platform.

    Ashley offers insights from her rich background in both product and marketing, sharing practical advice on how to foster successful collaboration between these two critical business functions.

    Throughout her conversation with Francois, Ashley emphasizes the vital importance of customer-centric thinking, advising leaders to focus on solving genuine customer problems rather than falling in love with their own solutions. Additionally, she underscores the necessity of constant learning and cross-functional communication, suggesting that leaders must be well-versed in demonstrating their product's value across varied contexts and to different stakeholders.

    Furthermore, Ashley touches on the importance of building a must-have product from day one. In her words, “When the CFO comes to whatever executive you sell to and says, ‘Hey, we need you to cut 2 million in budget.’ [Your product] has to be something that everyone's like, ‘You cannot take this from me. Efficiency will be down, we'll be unhappy, we'll leave the company.’”

    Ashley also shares practical advice on balancing visionary storytelling with concrete product development milestones. By weaving customer validation into every step, Ashley illustrates how product leaders can avoid pitfalls and drive sustained innovation.

    Guest Bio

    Ashley Kramer is the Chief Marketing and Strategy Officer of GitLab Inc., the DevSecOps Platform. GitLab’s single application helps organizations deliver software faster and more efficiently while strengthening their security and compliance. As CMO and CSO, Ashley leverages her leadership from roles in marketing, product and technology to message and position GitLab as the leading DevSecOps platform through the next stage of growth. She is responsible for GitLab’s product marketing, brand awareness, communications, analyst relations, community, competitive positioning, marketing ops and revenue pipeline generation including all digital and sales development efforts. Ashley also leads the strategy for product-led growth and code contribution to the GitLab platform.

    Prior to joining GitLab, Ashley was CPO and CMO of Sisense and has held several post-IPO leadership roles including SVP of Product at Alteryx (NYSE) AYX) where she led the messaging, positioning and roadmap for the Alteryx Analytics Platform and Head of Cloud at Tableau where she led the effort to transform Tableau (now a Salesforce company) to a cloud-first company and ran Tableau Online, their fastest growing product. She also has held various marketing, product and engineering leadership roles at Amazon (NASDAQ) AMZN), Oracle (NYSE) ORCL) and NASA. As a former engineer, Ashley understands and can capitalize on the value of GitLab’s unique ability to solve a deep developer pain point - streamlining the development process and bringing innovative ideas to customers in a quicker and more efficient way. She approaches everything with a customer-first mindset and has a passion for solving the challenge of positioning and messaging software platforms to technical audiences.

    Guest Quote

    “I love storytelling. My team is great at it. But customers need to be able to tell the same story, believe it, buy into it. So then we can go bring more prospects along.” – Ashley Kramer

    Time Stamps

    *(00:00) Episode Start

    *(03:44) Ashley's career journey

    *(06:04) Marketing vs. Product: How to be a better leader

    *(10:23) How to break new ground and innovate against the norm

    *(16:21) Ashely's Oh Sh*t Moment

    *(18:29) How to become a must-have product

    *(21:10) Strategies for standing out

    *(23:26) Company vision vs. reality

    *(25:40) Ashley's advice to aspiring product leaders

    *(31:01) What Ashley would tell her younger self

    Links

    Connect with Ashley Kramer on LinkedInCheck out GitLabConnect with Francois Ajenstat on LinkedInCheck out Amplitude
  • In this week’s episode of Next Gen Builders, Francois is joined by Drew Glover, Co-Founder and General Partner at Fiat Ventures, a VC firm focusing on the next generation of early-stage fintech startups.

    Drew shares his unconventional path that led him to start Fiat Ventures, advice for founders looking to raise capital, and how he strategically builds his team to complement his own strengths and weaknesses.

    Throughout the interview, Drew highlights the importance of understanding business models and being able to quickly identify and adapt to market conditions. He advises aspiring founders to ensure their ventures have a generational impact and stresses the critical role of resilience and adaptability in overcoming market challenges.

    You’ll hear Drew delve into the vital role of data in their operations, using both qualitative and quantitative insights to make informed decisions. He discusses how Fiat Growth and Fiat Ventures work perfectly together to evaluate potential investments, ensuring they back companies that are not only innovative but also scalable and sustainable. This episode is filled with valuable advice for anyone looking to elevate their career and navigate the complexities of venture capital and entrepreneurship.

    Guest Bio

    Drew Glover is Founding Partner of Fiat Growth and General Partner at Fiat Ventures. After taking a backdoor into the VC ecosystem, Drew is no stranger to the world of growth, technology, and marketing. From his time at Steady where he led marketplace development and growth to Namely, Fjord, and Portal A, he navigated the ins and outs of Go-to-Market strategies and user acquisition. Today Drew works closely with companies like Bestow Life Insurance, Copper Bank and Lemonade on how to provide award winning products, services and acquisition strategies.

    Guest Quote

    “You need to show up every day with the same amount of energy. And you need to know that no matter how bad the moment is, as long as you're resilient, there's a way for you to crawl out of that.” – Drew Glover

    Time Stamps

    *(01:11) What inspired Fiat Growth and Fiat Ventures

    *(05:52) Drew's unconventional path into venture

    *(08:46) Why you need to understand every business model out there

    *(10:27) Lessons Drew still takes away from his sports background

    *(13:53) Staying relentless

    *(19:13) The art of persuasion

    *(22:41) How to determine what's real vs. hype

    *(25:38) Don't underestimate the power of team

    *(31:19) Where Drew relies on data for Fiat Growth and Fiat Ventures

    Links

    Connect with Drew Glover on LinkedInCheck out Fiat VenturesConnect with Francois Ajenstat on LinkedInCheck out Amplitude
  • In the debut episode of Next Gen Builders, join product leader and host Francois Ajenstat in a fun and inspiring conversation with Sarah Franklin, the CEO of people management platform Lattice and former CMO at Salesforce.

    Sarah shares her guiding principles, favorite stories, and oh-sh*t moments from throughout her career shattering the glass ceiling as a female executive in tech.

    You’ll hear her colorful stories, like founding the infamous “trailblazer” campaign at Salesforce or the out-of-this-world risk she took in an early job interview. Her conversation offers an entertaining take on career growth that’s invaluable to anyone wanting to elevate their own career.

    Throughout the interview, Sarah underscores the significance of fearless pursuit and authenticity. This mindset, she argues, is crucial for breaking through career barriers and propelling oneself from individual contributor roles to executive leadership.

    The conversation also delves into overcoming challenges and leveraging one's network for growth and support, highlighting the essence of building a strong community. Sarah reflects on her path to becoming a trailblazer, attributing her success to not only her ability to envision and execute change but also to her relentless pursuit of passion and purpose.

    Guest Bio

    Sarah Franklin is the Chief Executive Officer of Lattice. She brings 25+ years of experience leading and scaling companies in tech and has a unique blend of technical knowledge, business acumen, and marketing expertise. Prior to joining Lattice, She spent over 15 years at Salesforce in a variety of executive leadership roles including President Advisory Board, Chief Marketing Officer, EVP Platform and Trailhead. Before Salesforce, she worked at a variety of companies ranging from scaled businesses to scrappy startups. She holds a dual degree in chemical engineering and biochemistry from Virginia Tech and has been awarded many accolades including Forbes’ Most Influential CMO, “CMO to Watch” by Business Insider, and recipient of the Brand Genius Award from Adweek.

    Guest Quote

    “The lesson is believe in yourself, have passion for your mission, don't accept no for an answer, and have a purpose behind what you do. And when you do that, all of the money, success, everything will follow. But the most important is you'll be happy in your job and that is something that money cannot buy.” – Sarah Franklin

    Time Stamps

    *(05:05) Mapping Sarah's journey and goalsetting

    *(08:15) Lean into your conviction

    *(12:55) Overcoming the critics

    *(15:35) Why relationships should be a CEO's number one priority

    *(20:23) What Sarah would tell her younger self

    *(22:10) Authenticity, courage, and well-being

    *(27:00) Sarah's Oh Sh*t Moment

    *(29:24) Being a trailblazer

    Links

    Connect with Sarah Franklin on LinkedInCheck out LatticeConnect with Francois Ajenstat on LinkedInCheck out Amplitude
  • Welcome to Next Gen Builders, a behind-the-scenes look with the industry’s most influential leaders building great digital experiences.

    Veteran product executive Francois Ajenstat explores how teams connect grand visions to the grit of execution. In his conversations, hear from the most inspiring and prominent product pioneers on the paths they’ve navigated, and lessons they’ve learned on their way to the top.

    Get inspired to think outside the box, break the rules, and build the next generation of cutting-edge digital products.

    This is

    Next Gen Builders—Presented by Amplitude.