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In this episode, we break down the fundamentals of creating an effective content strategy. Whether you're new to content marketing or looking to refine your approach, you'll learn how to identify your target audience, set clear goals, plan and create engaging content, and measure your results. This episode is packed with actionable insights to help you develop a content strategy that supports your business growth.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
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In this episode, we’ll explore how the digital marketing world is evolving as we move deeper into 2025. From emerging technologies and shifting consumer expectations to new regulations and innovative marketing strategies, we’ll break down the challenges and opportunities that lie ahead. Whether you're a business owner, marketer, or entrepreneur, you’ll learn practical tips for adapting to change, leveraging new tools, and staying ahead of the curve in the ever-evolving digital landscape.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
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Saknas det avsnitt?
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In this episode, we break down what it means to build a comprehensive marketing strategy and why it’s essential for your business growth. We’ll cover the key components—from understanding your target audience and brand positioning to selecting the right channels and measuring your results. Whether you're starting from scratch or looking to refine your existing strategy, this episode provides actionable steps and real-world insights to help you create a roadmap that drives results.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
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Short-form video content has taken the marketing world by storm, and it’s not going away anytime soon. From TikTok to Instagram Reels and YouTube Shorts, these bite-sized videos are where your audience is spending their time. But what makes short-form content successful, and how can you make it work for your business?
In this episode, we’ll explore:
The evolution of short-form video content and why it dominates.How to craft engaging, impactful videos that grab attention.The platforms you should prioritize in 2025.Common mistakes to avoid.Practical tips for creating short-form content—even if you’re camera shy!If you’ve been hesitant about diving into short-form videos or need a fresh perspective, this episode will give you actionable insights to create videos that work for your business.
Enter the giveaway: https://newschoolofmarketing.com/
Open until 11 March 2025.Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
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Email marketing continues to be one of the most powerful tools for growing a business, but the landscape is always evolving. In this episode, we’ll dive into what’s changing in 2025, what tried-and-true strategies still work, and how to stay ahead of the game. Whether you’re just getting started or refining your existing strategy, this episode will help you make the most of your email marketing efforts.
Enter the giveaway: https://newschoolofmarketing.com/
Open until 11 March 2025.Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
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We’re celebrating 200 episodes of the New School of Marketing Podcast! 🥳 In this special milestone episode, I’m reflecting on the biggest marketing and business lessons I’ve learned from hosting this show. From the strategies that actually move the needle to the biggest mistakes I see business owners make, I’m sharing my top takeaways to help you grow your business with confidence.
PLUS, to celebrate, I’m hosting a special giveaway with some amazing prizes! 🎁 Tune in to find out how to enter and be part of the celebration.
Don’t miss this one—it’s packed with insights, reflections, and a whole lot of gratitude for you, my listeners! 💛
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
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Sustainability isn’t just a buzzword—it’s a major factor in how consumers choose where to spend their money. In this episode of the New School of Marketing Podcast, we’re diving into sustainable marketing and what it really means for your business.
We’ll explore how customer expectations around sustainability have shifted, practical ways to integrate eco-conscious strategies into your marketing, and how to communicate your efforts authentically (without falling into the greenwashing trap). If you want to attract and retain customers who care about sustainability, this episode is a must-listen!
🎧 Tune in now and start marketing with impact!
Keep your eye out for next week's episode as it's our 200th episode and I'm hosting a giveaway!
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
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In a world where everyone is fighting for attention, how do you make your personal brand stand out? Whether you're a coach, consultant, or course creator, building a strong personal brand isn’t just about looking good online—it’s about creating trust, authority, and a connection with your audience.
In this episode, we’re breaking down what really goes into building a personal brand that sets you apart. We’ll cover the key elements of a memorable brand, how to position yourself as an expert, and the biggest mistakes people make when trying to establish their presence.
If you’re ready to step up and become the go-to person in your industry, this episode is for you! Tune in now and start building a brand that people can’t ignore.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
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Running Facebook ads can be a game-changer for your business—but only if you stay on the right side of Facebook’s ad policies. Nothing is more frustrating than having your ads rejected or, worse, your account suspended.
In this episode, we’re diving into Facebook’s ad policies—what you can and can’t say, how to avoid common pitfalls, and what to do if your ad gets disapproved. We’ll also cover what might get flagged, plus practical tips to keep your campaigns running smoothly.
If you want to maximize your ad success while staying compliant, this episode is a must-listen! Tune in now and make sure your ads don’t get caught in Facebook’s red tape. 🚀
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
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Worried about wasting money on Facebook ads? You’re not alone! In this episode of the New School of Marketing Podcast, I'm tackling the topic of budgeting for success in your ad campaigns. Learn how to set realistic goals, allocate your ad spend effectively, and make every dollar count. From testing strategies to scaling winning campaigns, this episode is packed with actionable advice to help you maximize your ROI and achieve your business goals. Tune in to discover how to market smarter, not harder, with Facebook ads!
MailerLiteFelter Unfiltered - 10 things I've learned from running Facebook ads for 18 monthsFree guide to set up ads in hours
Resources mentioned in this episode:Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
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Starting from zero? Don’t worry—you’re not alone! In this episode of the New School of Marketing Podcast, I'm breaking down the proven strategies for building an email list from scratch. Learn why email marketing is one of the most powerful tools for your business, discover creative ways to attract subscribers, and get practical tips for keeping your audience engaged. Whether you’re a total beginner or looking to level up, this episode will equip you with the tools to grow a list full of potential customers who are ready to hear from you.
MailerLiteLiz Wilcox' Email Marketing Membership
Resources mentioned in this episode:Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
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As the year wraps up, we’re taking a moment to reflect on the state of marketing in 2024 and look ahead to the trends and innovations that will shape 2025. In this insightful episode, I’ll discuss the biggest shifts I’ve seen this year—from AI tools changing the game to the rise of hyper-personalisation—and predict where marketing is headed. Whether you’re a seasoned marketer or just starting out, this episode will inspire you to stay ahead of the curve.
MailerLite for email marketing.
Resources Mentioned:Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
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Ready to take your podcast to the next level? In this episode, we dive into cutting-edge strategies for podcast marketing in 2025. From harnessing the power of short-form video to engaging with your audience in new and meaningful ways, you’ll learn how to expand your reach, attract loyal listeners, and make your podcast stand out in a crowded market. Whether you're just starting or a seasoned podcaster, this episode is packed with actionable tips to help you grow your audience like never before. Don’t miss it!
Resources Mentioned:
MailerLite for email marketingBuzzsprout for podcast hostingI didn't mention this in the episode but I use Alitu to edit my podcastIf you don't have a podcast and would like to start one, I have a course for you called the Lean Podcast Launch Method.Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
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Running a business can feel like a constant juggling act, but what if you could free up your time and improve your client experience? In this episode, we’re tackling the common trap many business owners fall into—getting so busy working in their business that they forget to work on it.
We’ll explore smart strategies and tools to help you streamline your marketing and customer interactions. From setting up automated responses to nurturing leads and delivering a seamless client journey, these practical tips will help you reclaim your time and provide a better experience for everyone involved.
Don’t wait until you’re drowning in work to make your life easier. Tune in now to discover how a little upfront effort can transform your business into a well-oiled, stress-free machine!
My favourite tool is MailerLite (affiliate link)
Also, check out my Funnel Fundamentals course for how to streamline your business.Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
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Is email marketing still relevant in 2024? Absolutely—and it’s more powerful than ever! In this episode, we’re diving into everything you need to know about email marketing best practices. From how often you should email your list to the mindset shifts that will help you hit "send" without hesitation, we’re covering it all.
Learn why email isn’t just a communication tool but a vital business strategy, and discover how to create consistent, engaging, and effective emails that nurture your audience and drive sales. Whether you’re just starting or looking to up your email game, this episode will give you the tips and confidence you need to succeed.
It’s time to stop worrying about "too many emails" and start owning your email strategy like a pro. Tune in now and get ready to take your marketing to the next level!
My tool of choice is MailerLite (affiliate link)Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
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Your landing page is the key to turning casual visitors into loyal customers—but is yours pulling its weight? In this episode of the New School of Marketing Podcast, we’re tackling the art and science of landing page optimisation to help you boost your lead conversions.
We’ll break down what makes a landing page irresistible, from crafting compelling headlines to creating a clear and persuasive call to action. You’ll learn the common mistakes that could be costing you leads and the proven strategies to fix them.
Whether you’re building your first landing page or fine-tuning one that’s already live, this episode is packed with actionable tips to help you convert more visitors into leads and customers.
What you’ll learn in this episode:
✨ The must-have elements every high-converting landing page needs.
✨ How to design a page that grabs attention and keeps visitors engaged.
✨ Pro tips for testing and optimising your landing page for even better results.Don’t let your landing page be a roadblock to success—let’s turn it into a lead-converting machine!
Tune in now and learn how to make your landing pages work harder for your business.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
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Are you ready to launch your online course but feeling overwhelmed by all the platform options out there? In this episode of the New School of Marketing Podcast, we’re diving deep into the world of online course platforms to help you make the perfect choice for your business.
We’ll explore the key factors to consider when choosing a platform, from ease of use to integrations and scalability. Plus, we’ll discuss popular platforms like Teachable, Kajabi, Thinkific, and more, giving you a clear picture of what might work best for your unique needs.
Whether you’re a first-time course creator or looking to switch platforms, this episode will arm you with the knowledge and confidence to make a decision that aligns with your goals.
What you’ll learn in this episode:
✨ The most important features to look for in a course platform.
✨ How to prioritise your needs, whether it’s affordability, design, or advanced features.
✨ Insights into the top platforms and why they might (or might not) work for you.Stop the guesswork and start building your dream course today! 🎧
Tune in now to learn how to find the right platform for your online course success.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
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In this episode, we break down the true meaning of Facebook ad optimisation and explore how you can make your ads work smarter, not harder. From audience targeting and ad creative to budget adjustments and landing page alignment, we cover everything you need to know to take your Facebook ad performance to the next level. Whether you're running your first ad or looking to refine your strategy, this episode will give you practical tips and insights to optimise like a pro. Tune in and learn the art of ad optimisation!
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
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With so many ad formats on Facebook, how do you know which one will work best for your goals? In this episode, we’ll break down the most popular Facebook ad formats—like carousel, video, and lead ads—and discuss when and how to use each one effectively. You’ll learn how to align ad formats with your campaign objectives, reach your target audience, and maximise your ad spend. Whether you’re promoting a product, capturing leads, or building brand awareness, this episode will help you make the right format choice to drive results.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
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Ready to unlock the mysteries of Facebook advertising? In this episode, we’re breaking down the essentials of Facebook ads—from the basics of ad types and targeting to the metrics that actually matter. Whether you’re just starting out or looking to refine your approach, we’ll cover the must-know strategies and practical tips to help you build campaigns that connect and convert. Say goodbye to overwhelm and hello to confident ad creation! Tune in to crack the code and get the clarity you need to make Facebook advertising work for your business.
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